What is Instagram

Instagram is one of the world’s most used and top social media mobile applications that allows you to take, edit and share pictures and videos. Your friends and family can follow you on Instagram to see the picture and videos posts that you share. You can also follow your friends/family, as well as celebrities and athletes to keep up with their posts. You can choose to maintain your posts by keeping them in public or also in a private mode.

When you first log into the app you will land on the Instagram home page or feed area. This is where all the videos and photos are posted by the people you follow and it is very much like a Facebook newsfeed. You will know you are on the Insta feed page because there’s a small blacked-out icon in the shape of a home at the bottom left of the screen. 

How the Instagram Works

The corresponding icon is always blacked out so you always know where you are let’s have a second option the magnifying glass tapping this icon will take you to the Instagram keyword search page in where you can start searching for specific hashtags and narrow your search down to people tags or places.

Then there is a plus button which is to upload photos and videos on your profile. Once in there, you have the option to load directly from your phone library or take a photo or video. The fly tapping the heart icon will take you to the section that shows the activity in relation. You can able to find followers’ comments that have been made on your posts who liked them.

What is Instagram Stories?

More than 500 million people use Instagram Stories every day and around 58% say they’ve become more interested in viewing a product or brand in Stories for purchase. In that half of them, they’ve visited a website to buy a product or service after seeing it in Stories. So there is no surprise that 4 million businesses advertise on Stories every month.

Instagram stories are full screen, and vertical photos or video-sharing are gaining momentum currently and it keeps users engaged always other top social media platforms. It separates from the usual curated profile and stories that allow users more real-time sharing. This type of content disappears after 24 hours and is not a permanent fixture of your profile. It’s easily reachable to your target audience. Many businesses are taking more steps forward to also use Instagram stories.

In this article, you’ll learn everything you need to know about how to use Instagram Stories for business.

Creating an Instagram Business Profile

  • Log into your account and navigate your profile by tapping the icon at the bottom right of the screen. 
  • Tap the hamburger menu, it opens the new panel. Then go to the settings and change your account as a business profile followed by connecting with your Facebook business page. 
  • Add at least one form of your contact either your phone number or your email address (it’s optional). Now your business profile has been created. 

Instagram has become the most popular app for business. It increases online visibility and generates more business, leads, and hopefully makes more money. According to the Instagram business website, 80% of accounts follow a business on Instagram wouldn’t it be nice if one of those businesses was yours. 

Before we get started, just tend to know the couple of things you need to do. Firstly download the Instagram app on your phone and create a business account. Secondly, create a Facebook business page for your business if you haven’t created it already.

Also, Read – How To Run Instagram Ads Without Linking to Facebook Ad Manager

How to optimize Instagram Business Account

  • Creating a great Instagram business profile is your opportunity to show the world what your business is about.
  • Your username at the top is what people will use when they want to tag you.
  • Your profile picture should be representative such as a logo or one of your products so that all can search easily.
  • Below the picture, add the category of your business and some relevant information including keywords.
  • Add also your business websites or YouTube links.
  • All these can get saved when going to the edit profile option.
  • A good bio tends to get attracted easily and intends to follow your Instagram business account.

How to Create and Use Instagram Stories for Your Business Account

If you are familiar with Snapchat, you will know what stories are since Instagram ripped off the concept. Stories lets users share the special moment of their day and these stories disappear after 24 hours. You can add text, drawings, emotions, filters, and stickers. Adding Instagram music on a story, quiz, Poll, Time, Q and A, and location stickers will help you to reach many users. This is very useful where it covers the special events with all beautifying triggers.

  • Open your Instagram profile and Tap the plus or cross icon at the top of the screen.
  • At the bottom of the screen, choose STORY.
  • You can even choose the selfie camera if you need one at the bottom right.
  • The white circled button helps you to take a picture. Press and hold that white circle to Record the video.  

Swipe the camera icon up and Select any photos or videos from your gallery by posting a story.

Instagram Stories sizes

If you’re designing or editing your Instagram Stories on desktop, or uploading a Stories ad to Facebook Ads Manager, you’ll need to keep these sizes from Facebook in mind

  • Recommended image ratio: 9:16 (all feed ratios are supported, but this ratio maximizes the Stories format)
  • Recommended resolution: 1080×1920 (minimum resolution is 600×1067 with no maximum, though the very high resolution may increase upload times)
  • Maximum file size: 30MB for images, 250MB for video
  • Title-safe area: Leave a 14% title-safe area at the top and bottom (in other words, don’t put text or logos in the top or bottom 250 pixels of the Story, to avoid overlapping with the app’s interface)
Instagram Story Size

How to Check Your Instagram Story Views

If you want to check how many people view your Instagram story, just tap the Your Story icon on the app’s main page to see the viewer count for your Story. Tap the number in the bottom left to get a list of the people who make up those Instagram Story views. After 24 hours, once your Instagram Story has disappeared, you can still access insights such as views, reach, and impressions.

  1. Open Instagram, and tap your profile photo at the bottom right of the screen.
  2. Tap Insights.
  3. Choose the period you’d like Insights for 7, 14, or 30 days, the previous month, or a custom timeframe.
  4. Scroll down to Content You Shared and tap on Stories.
  5. Choose your metric and period
  6. You can see up to 2 years of shared stories data in these insights.

Also, ReadHow To Increase Instagram Story Views

How to Add Captions on Instagram Stories

Captions are one of the important ways to help make content more accessible. around 60% of people watch stories with music sound, so posting videos, and captions is a great way to make your content-rich. Instagram will auto-create captions for your video Stories if you add the captions sticker.

Instagram Captions Sticker

Posting Videos and Photos to Engaging People

  • Whenever you post a new photo or video, just add a caption to explain your overlook.
  • The theoretical part reaches the customer easily to understand.
  • Captions contextualize the subject of the content.
  • A lot of businesses overlook this aspect and fail to do this properly.
  • Add captions like giving quotes or describing the picture.
  • This is a great chance to educate, communicate and engage with your audience to attract new customers.
  • Be as descriptive as possible.
  • Add a question that will trigger more comments while making you visible.
  • Use emojis.
  • Share some of your customer stories.
  • Add a call to action such as clicking on the link.
  • Run a giveaway or a contest.

All About Instagram Hashtags

  • Add relevant hashtags to your every post and story too.
  • It identifies messages on a specific topic.
  • Don’t use the same hashtag on every post and make sure that fits your industry type.
  • The more followers you have, the more likely Instagram will show your content to viewers, even for very competitive hashtags.
  • If you are starting to have between 100 to 500 followers, try targeting hashtags that return anything between 2000 and 75000 posts.

Also, Read – Top 10 Best Instagram Photo and Video Downloader Apps

Instagram Location Sticker

  • Geotagging is one of the most important aspects of any local business.
  • Once you complete the caption add your location.
  • That will appear as default the field.
  • This applies to your stories too.
Instagram Geo Location Sticker on Stories

How to Use Instagram Stories Highlights

Highlighting your stories is a great way to showcase your best, brand-defining content. Pinned on your Instagram and give a relevant name to your every highlight can contain as many Stories as you like, and you can keep adding to them as you post new content.

How to Create an Instagram Stories Highlight

  1. If your favorite story is less than 24 hours old and still visible on Instagram, just tap Your Story to open it, OR…
  2. If the Story is more than 24 hours old, retrieve it from your archive. Tap your profile icon at the bottom right, then tap the menu icon (three lines) in the top right. Tap Archive. Scroll back to the Story you want to highlight.
  3. In the lower right corner of the screen, tap the highlight icon.
  4. Choose the highlight to which you’d like to add the Story, OR…
  5. Create a new highlight with the name.

How to Add Links to Instagram Stories

To add Swipe-Up links to Instagram Stories, you need to either have 10,000 followers or have a verified account. This helps you to drive your followers directly to land on your service or product page which increases the chances of making a purchase.

How to add a Swipe-Up link on Instagram Stories

  1. Start creating your Story following the steps above.
  2. Once the photo or video is ready to go, tap the link icon at the top of your screen.
  3. Paste your link.
  4. Tap Done or the green check (depending on your type of phone).

Like all other good marketing strategies, your Instagram Stories should include a clear call to action. Swipe up is the best CTA button, but you should use it wisely.

How to use Instagram Stories Shopping

If you’re an eCommerce website owner, you must set up an Instagram shopping account. After a setup just uses the shopping sticker to make your Stories shoppable.

  1. Create your Story as usual.
  2. Now tap the sticker icon at the top of the screen.
  3. Tap the Product sticker.
  4. Choose the product from your catalog that you want to tag.
  5. Move and adjust the shopping sticker by dragging and tapping.
  6. Share your Story.
Instagram Shopping/Product Sticker

Instagram Content Strategy

  • 95 million people post the content in the heart of Instagram.
  • The content should be the foundation of your business strategy.
  • Your idea is to encourage potential visitors to do business with you by inspiring them through your content alone.
  • Images are sophisticated for any business.
  • While if it is an industrial process, add some working process that would be meticulous.
  • Position yourself as an expert in your field.
  • Use humor posts and quotes.
  • Uniquely show your product or services.
  • Show off your company photos and culture videos.
  • Use before and after photos.
  • Special event and promotion.
  • Follow all your competitors using a separate Instagram account.
  • Use your competitor’s hashtags for further research.

Building a recognizable brand for your business

  • The idea is to create your own visual identity that reflects your business. 
  • Your content should be of high quality and consistent.
  • Quality of imagery is paramount.
  • Avoid dark or blurry pictures.
  • Make sure your photos are crispy well.
  • Try sticking with one style of photography.
  • Use the same fonts.
  • Apply an appropriate filter to your photos.
  • These all make the people easier to recognize your business time.

Analyze the Performance By Using Instagram Insights

One of the biggest advantages of an Instagram business account is that it gives you access to analytics for free.

  • Go to the profile followed by the hamburger menu, then tap on the insights.
  • Now you can see the activity tab and it contains two sections.
  • The interaction section will cover the actions people have taken when they engage with your account.
  • The discovery tab uses two indicators.
  • It essentially measures how many people see your content.
  • These are very useful numbers for instance if many people see your content but have very few interactions with it probably means you most likely need to improve the quality.
  • The content tab will give you insight into all the content you have posted on your feed.
  • It is split between posts and stories and any promotional activity may have you run by which we judge the performance of any posts.
  • It describes any information regarding your business.
  • Lastly, the audience tab where gathers all information like how many more followers you’ve gained, gen display of audience, etc.
  • These are all the analytics that shows your performance.

Also, ReadTop 7 Social Media Management Tools For Business in 2021

If you’re a social media manager or business owner, planning a social media marketing strategy for your business for 2021, give a top priority to Instagram. Execute the above ideas on how to use Instagram stories for business profiles and increase your stories views and mainly covert as leads.

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Freelancers Guide to Generate More Leads From LinkedIn

The world is slowly adopting work from culture during this pandemic situation, many of the professionals looking for freelance jobs after their full-time work. LinkedIn reports a rise in engagement of job applications for various vacancies in this world’s top job searching portal. Professionals consider their next opportunity, and businesses seek expert help to guide their planning. Linkedin now has 774 million profiles and every second three more people signup for a Linkedin account which is a record for five consecutive quarters. 

For the increase of freelancers, LinkedIn introduced various new features to help ensure your presence stands out in the crowd, connect the business owners and decision-makers most effectively. 

Here are the top three important new LinkedIn features that can help boost your platform performance and generate more qualified leads in this social media platform effectively. 

1. LinkedIn Service Page

What is a LinkedIn Service Page?

LinkedIn Service Pages are dedicated landing pages that advertise your company’s services for free. In 2019, LinkedIn added Services listings on freelancer profiles, but it recently changed its display options to make it an even more valuable consideration.

Here’s an example of Matt Navarra‘s LinkedIn services page:

LinkedIn Service Page of Matt Navarra

You can see the updated Services page format that contains a more specific focus area on the services offered, as well as a new ‘Reviews’, and invite option to write reviews from past clients option to display customer testimonials.

It provides a free LinkedIn Services listing that will showcase your business offerings, and help you reach potential clients.

A Services page: 

  • Helps you get found through service searches on LinkedIn.
  • Connects you with LinkedIn members looking for your services.
  • Enables potential clients to contact you for free, even if you’re not connected.
  • Enables you to receive business inquiries from LinkedIn members outside of your network.

Here’s a Virginia Bautista’s LinkedIn Service Page

LinkedIn Service Page of Virginia Bautista

Tips to maximize your free LinkedIn Service Page:

  • Choose up to 10 services that you provide.
  • Complete the ‘About’ section to show your potential clients know more about what you offer (use up to 500 characters).
  • Add work location – You can choose your current location as well as the option “I am available to work remotely”
  • Once you’ve set up your LinkedIn Service Page, share it as a post to let your network know you’re #OpenForBusiness or share it in a message. 

Want to know how to set up your own LinkedIn Services page, check LinkedIn’s official help page.

2. LinkedIn Service Page Reviews

As previously said, LinkedIn recently added a new ‘Reviews’ section to its Services page options, which helps you to showcase positive client reviews, which boosts your profile, and it’s another way to promote your services.

LinkedIn initially provides 20 free credits to invite your past clients to review your services via the process (this will ensure people are not inundated with review requests on the platform). 

Here it’s how the ‘invite to review’ feature looks: 

LinkedIn Service Page Reviews

Tips to maximize your LinkedIn Service Page Reviews:

  • You’re allowed to invite up to 20 requests for clients to review your services.
  • You can withdraw a sent ‘invite to review’ and get the credit back, enabling you to invite another client instead
  • Check the ‘Service Page Reviews Status’ to manage your review invitations. You can also message them to remind them about the review request, or as noted, you can withdraw the invite. 

3. LinkedIn Video Meetings

LinkedIn also recently introduced a new native video meeting option, which enables you to start a video conversation directly from your LinkedIn message threads. Users can use this feature to instantly hold face-to-face video meetings with their clients that build trust.

LinkedIn Video Meeting

Tips to maximize native LinkedIn Video Meetings:

  • As of now, this native LinkedIn video meetings feature enables you to host one-on-one video chats, and soon they plan to host group video meetings feature.
  • Send an instant meeting link or schedule a meeting for another date.

For group video meetings, you can choose from other video meeting platforms supported by LinkedIn, including Microsoft Teams or Zoom.

Conclusion

If you’re a skilled professional with a properly optimized LinkedIn Profile who is looking to maximize your opportunities, it’s worth taking advantage of these LinkedIn tools, and showcase your skills and expertise to clients.

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What is Snapchat Trends?

Snapchat recently launched a new market research tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. It does not include the use of keywords in direct chat or direct Snaps between users. This is the same as Google Trends, but specifically for Snap users. If you’re curious to know the near me Snapchat trends, you can also search for any keyword in Snapchat Trends to find out the search popularity and level to which it’s being used.

As explained by Snapchat

“Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.”

Snapchat’s user growth is gradually increasing compared to last year. In the 2nd quarter of 2021, Daily active users have increased to 293 million, which is a 23 percent growth from this time last year. This is the best Snap Inc growth prior is 22 percent, which happened four years ago. 

These stats are even topping Twitter’s, which recently reported 206 million daily users in the second quarter. Overall revenue also increased over 116 percent to $982 million, which is its top growth rate yet. That’s faster than even that of Twitter and Facebook, at least right now.

Snapchat Trends incorporates a few elements. First, you’ll see a search bar followed by a list of top trends from the past week. There’s the main keyword search option, which auto-populates with search terms based on your entered text in the main field.

Snapchat-last-week-trends-social-singam

Users can also choose the specific region while searching. As of now, Snap provides only 4 countries’ data such as the United States, Australia, Canada, and the United Kingdom. 

Snapchat_Trends_Country_Names

Below the main graph display, Snapchat also provides a set of example Snaps related to your search terms for context, which can further assist and ease your research process.

Snapchat_trends_top_stories

As well as Snap case studies and insights are valuable for your planning and strategy. You can have a lookup your brand mentions, or your competitors’ insights, and get an idea of how Snapchatters are responding to your products or campaigns, which could inform your strategy, and help you determine whether you should invest further in Snapchat marketing.

Also, ReadSnapchat Emojis Meaning

How Businesses Can Use Snapchat Trends Data?

This tool is very useful for marketers who are looking to promote their businesses on this social media platform. Snapchat recommends five ways marketers can utilize the data in Snapchat Trends:

Product Market Research: Snap Trends data can help research organic consumer behavior to evaluate the overall market fit for your product or service whether is Consumer Packaged Goods (CPG), Automotive, or Entertainment. 

Building Customer Personas: Snapchatters often share what they’re doing in their daily lives with their close friends. So this Trends data can lead to useful insights when building a profile of who your target audience is, what they do throughout their days and weeks, like going to work, shopping online, and streaming the latest content online.

Competitive Research: This trends data can help you understand the market in which your brand, product, or service performs well. By analyzing multiple keywords you can easily compare how the conversation has evolved.

Creative Messaging & Copywriting: New and interesting language trends appear on Snapchat while communicating between users. This insight can assist brands with writing contextually relevant copy. Snap reported a 100% increase in mentions of the phrase “third-wheeling.” After deep analysis, it was a recurring trend that peaked almost every Friday and Saturday.

Researching Key Moments: Snapchatters not only use this app to celebrate major life events, but they also tend to celebrate those moments which are called Snapchat Holidays. Snapchat points to obscure holidays like National Ice Cream Day to International Women’s Day which creates opportunities for audience engagement. This tool can help you find the right moment to align a media strategy.

Pinterest also contains the trending search tool Pinterest Trends, which uses the same UI to facilitate research into keyword usage within Pins. Snapchat Trends is free to use and does not require you to have your own Snapchat account. Find the most popular keywords on Snapchat with the new Snapchat Trends tool.

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What is Social Media Management?

Social media is generated worldwide where all of us get connected. This business would be passionate about everyone’s growth. Social media management is an organic approach. Here we build and post the contents persistently. This helps us to engage with our community. But it’s a long-term strategy to reach the rewards and benefits of those tremendous improvements by increasing our followers. The general targets could be achieved only after a year. The average social media user spends over 2 hours on social media daily across an average of 8 top social media platforms.

Benefits:

  • Enumerating a brand awareness
  • Costs effective
  • Clientele
  • Perspective view
  • Dedication

Best Social Media Management Tools

The right marketing tool establishes our brand very well and is quite different. This helps us to find the balancing ability among quality, affordability, and automation. Normally, it is hard to choose the best tool for the respective things. However, the right software only creates a good pop-up to reach the audience. Each ad’s pop-up gives a conversational experience. Nowadays, the audience were anticipating more technology deeply for many insights. It’s our glee to deliver the reputed contents and making viewers compatible by which we can maintain these kinds of long-lasting trends. According to the new survey, 84% of B2B decision-makers are between the ages of 18 and 34 years old, suggest using social media to support their company growth.

Let’s discuss the best top 7 social media management tools which are cited below:

#1 Hootsuite

Everyone’s on social media these days. Taking photos of their food, following the latest influencers but as a business, social can feel like a party you’re not invited to. Hootsuite can also be used with the tools you know and love, like Google Drive, MailChimp, and Dropbox. This is one of the powerful social media posting schedule tools for the business which saves time and does multiple tasks. With Hootsuite, we can join the party with one by which that the platform grows with you and your popularity. 

This Hootsuite has been using more than 18+ million marketers and top-level companies. This supports more than 50 social media profiles with an option to schedule unlimited posts with awesome social media calendar and analytics options.

Interacts with:

Costs:

  • Limited free trial plan for 30 days.
  • Professional plan for $49 /month.
  • Team plan is built at $129/month.
  • Business is organized at $599/month.
  • For the Enterprise plan, you can contact their support team for the best offer

Hootsuite Pricing and Features

#2 Loomly

Loomly is a home base and high-level view of everything you have coming up. Everything in the Loomly product revolves around the concept of calendars. You can take a container to organize the content for your project brand business or location. Loomly gives you post ideas, based on trending topics, RSS feeds, date-related events, and social media best practices. They help to store all relevant assets in your calendar’s library. The successive results can be measured with advanced analytics and monitor metrics. This social media scheduling tool supports 50+ social media account which is one of the best alternates for Hootsuite.

Interacts with:

  • Good time management for scheduling the posts than other apps.
  • Customized for each channel.
  • Easily engaged with our community.
  • Cost-effective.

Costs:

  • Free plan for 15 days.
  • Base tier is at $25/month.
  • Standard tier at $57/month.
  • Advanced tier starts from $119/month.
  • Premium plan starts at $249/month.

Loomly Pricing and Features

#3 Hubspot

Today, starting and also growing a company has never been easier. The problem is those shortsighted tactics that used to work, things like forcing deals and growing at the expense of your customers, don’t work in a world where they have options. Hubspot’s platform helps you to build a flywheel for growth, with everything you need to market, sell, and service your customers the right way, all in one place. They deliver with every shape and size. It is an all-in-one social media inbound marketing software that helps to manage and run social media campaigns. This is one of the best and most used marketing tools for business. Hubspot academy offers various sales, service, and marketing certification courses online to everyone.

Interacts with:

  • With a marketing hub, you can attract more audiences by giving useful content.
  • Sales hub gives everything they need to sell in a more personalized way. 
  • Service hub gives us the solutions. 
  • CRM brings everything into a single shared view with an optimized exposure than any tools.

Costs:

Sometimes works for free but the starter plan starts from $45/month, the Professional tier plan is at $800/month and the enterprise plan starts at $3200 per month. 

Hubspot Pricing and Features

#4 Agorapulse

Agorapulse keeps teams organized and on top of social media. They simply connect your profiles and get inbox scheduling tools and clear concise reports for each profile. Craft content once and publish it to multiple networks. They fill up your social calendar months in advance. Agorapulse even collects 100 of the comments on your Facebook and Instagram ads. 

By using is social media listening management software business can stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31000 social media managers daily using this tool to schedule and maintain over 40+ social media profiles for their business. When you choose this tool, compare it with Hootsuite Vs Sprout Social Vs Agorapulse and pick the best social media scheduling tool for your business. It also providing a social media certification course at their Agorapulse Academy to improve your skills and grow your career. 

Interacts with:

  • Easy management.
  • Team collaboration. 
  • Achieves your goals faster.
  • Works more efficiently than others.

Costs:

  • Agorapulse Free plan = 28 days.
  • Pro Pan = $79/month.
  • Premium tier = $159/month.
  • Enterprise tier = $499/month.

Agorapulse Pricing and Features

#5 Sendible

The word Sendible comes from the ‘Software-as-a-SaaS’ solution. The major aim of this tool is to streamline your social media management business workflow. Sendible is one of the best white label social media solutions for agencies. This is simple app deals with multiple tasks. Their dashboard was usually integrated for publishing the contents collaborating with every client and brand. Sendible products users can customize the user interface to match your brand colors as well as system-generated email notifications and web domain. Compare this Sendible vs Hootsuite vs AgoraPulse vs sprout social and select the best social media publishing software.

Interacts with:

  • Posted with flawless and without any queue.
  • Their assets are much better than other tools.
  • They are one of the large sight social media.
  • The monitor section gives us the variant features.
  • Good sending and composing functions.

Costs:

  • 14 days of free trial plan.
  • The starter plan begins at $29/month.
  • While the Traction plan is at $89/month.
  • Scale Growth plan goes for $199/month.
  • Large scaled organizations cost $299/month.

Sendible Pricing and Features

#6 MavSocial

MavSocial discovers, manages, and edits all your social media content. It has built-in – stock image libraries. Moreover, they provide user-generated content curation and powerful editing tools. This gives reputed RSS feeds and uses mostly the scheduled design publishing mode. They give us real-time data. Build relationships with your top audience and manage all your interactions using message feeds, sentiment analysis, inbox, and conversation filters. It’s an award-winning complete social media management solution software that helps to easily schedule and automate your social media posts.

Interacts with:

  • Creating elegant posts.
  • Respond to engagement.
  • Approved posts.
  • They advertise to reach new audiences.

Costs:

  • Free version plan = 14 days.
  • Advanced = $19/month.
  • Pro = $78/month.
  • Business = $199/month.
  • Enterprise = $499/month.

MavSocial Pricing and Features

#7 Sprout Social

Social has changed how we communicate and our consumers expect more like authenticity, connections, and accountability. There’s no single strategy to connect on social. But there is one solution to do at scale. 

Sprout Social is a time-consuming process and can focus on what matters most and the time we’re spending has a much greater impact. They have lots of blind spots in their social customer care more and more we’re seeing people reach out to us over social people if there’s been a problem in their experience bringing on a partner like a sprout was incredibly important. Social listening and social data have never been more prevalent. Thus they act as a game-changer by providing actually what we need. 

It is a top-rated and all-in-one social media management publishing platform that unlocks the full potential of social to transform not just your marketing strategy. sprout social analytics is one of the main reasons for businesses to choose this. Most of the social media managers prefer this as an alternate to Hootsuite. So when you choose a social media marketing tool compare sprout social vs Hootsuite and pick wisely.

Interacts with:

  • Tracks and analyzes trending social media
  • More advanced reporting and analytics.
  • Comprehensive experience.

Costs:

  • Free = 30 days.
  • Standard plan = $99/month.
  • Professional plan = $169/month.
  • Advanced plan = $279/month.

Sprout Social Pricing and Features in Detail

There are many social media management solutions available in the market today. When you choose the best social media marketing tool, keep in mind their feature and it’s suitable for your business or not mainly within your budget. These include social profiles integrations, analytics tools, and campaigns set up, social listening options, and a few others. The ultimate goal of purchase social management and analytics tool is used to reduce time and improve business with revenue so whether you’re managing five accounts or fifty, the right social management tool will allow you to focus on your real goal – a higher return on investment for every spending dollar.

Also Read

7 Effective Tactics to Get More Leads on Social Media

Pinterest Marketing Strategy

Snapchat is one of the leading social media messaging applications used by more than 293 million users in the 2nd Quarter of 2021. It’s common for everyone who uses a mobile phone at night time, they feel their eyes strained. To avoid this most of all social media apps provide Dark Mode options in their applications. 

What is Dark Mode?

Dark Mode aka night mode or bedtime mode is a setting where the color scheme of the app is altered to a darker landscape. The design reduces the light emitted by device screens while maintaining the minimum color contrast ratios required for readability. Research and studies show that dark themes can reduce strain on the eyes, especially when you are using your device in low-light conditions.

Dark mode settings help devices with OLED and AMOLED screens by consuming less power and saving on battery. The concept is simple. Each pixel on your OLED display is lit up individually. So, when your display background is white, all the pixels light up, consuming more power. In dark theme settings, the pixels turn black or don’t light up at all. But do remember that this will help only if you have a device with an OLED screen.

Dark Mode in Snapchat

Snapchat recently announced a dark mode feature for ios devices after many years. Soon they plan to provide this feature for android users too. In this article, we will have a look at how to enable Snapchat Dark Mode on both Android and iOS mobile apps.

How To Get Snapchat Dark Mode on iPhone

If you’re using Snapchat on an iPhone and worried about not getting the dark mode option like Android mobile users do, here is some happy news for you. In May 2021, Snapchat Inc launched a dark theme mode for all iOS users. So here it’s simple steps to enable dark mode on your ios mobile.

  1. Open your Snapchat app on your iPhone and go to your profile.
  2. Select the “Gear (Settings) Icon” in the top right.
  3. Scroll Down on My Account and select “App Appearance.“
  4. Now Select the “Always Dark” option in the shown list.

Finally, your Snapchat app is changed into dark mode. This feature is available for all iOS 13 and 14 users too. If you still can’t find the dark mode setting on the Snapchat app, update and use the latest version or contact the Snapchat support team for guidance. Snapchat is offering three different types of “Appearance” modes for iOS users to choose from. The first mode maintains a dark theme for the app regardless of the default iOS system theme, the second mode maintains a light theme for the app, and the third mode matches the iOS setting.

How To Enable Dark Mode on iOS

Also Read: How To Delete Snapchat Account Permanently

How To Make Snapchat Dark Mode on Android

If you’re using the Snapchat app on an Android phone, it can be more tricky to get Dark Mode enabled because Snapchat hasn’t officially released it to the public yet. But there is another way to get a dark mode for Snapchat on your Android device. 

  1. For this, you need to activate Developer Mode which gives “force” Dark Mode on Snapchat. 
  2. To enable dark mode on your mobile device by tapping on Settings and then select the Display menu and enable dark mode. 
  3. Now Return to the settings menu and select the About Phone section.
  4. Now Select “Software Information.”
  5. Find “Build Number” and tap it 6 times continuously to activate developer mode.
  6. Again Go Back to “Settings” and select the “Developer Options” that were just enabled.
  7. Scroll down and Toggle the “Force Dark Mode.” So now you’ll find that Snapchat now runs in Dark Mode.

This is the common method to turn on the dark mode option in android phones. There are some other third-party apps also available to change dark mode on mobile. Substratum, DarQ, Dark Mode, and Blue Light Filter apps are quite easy to install and use. However, your Android device needs to be rooted for the app to work.

Unlike Snapchat, Facebook introduced a dark mode to its Messenger app in April 2019. WhatsApp also got a dark mode for both Android and iOS users in March last year.

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Clubhouse Confirmed False Data Breach

Clubhouse, the audio-based chat application, has rejected the allegations of a data breach that started spreading on the internet last week. The explanation came after a cybersecurity expert claimed that around 3.8 billion users’ telephone numbers are available to be purchased on the Dark web. In a tweet, data security expert Jiten Jain had likewise attached screenshots from the hackers who stole the database incorporating clients’ cellphone, fixed, private, and professional phone numbers. The screen capture further notes that “Clubhouse is connected real-time to all their users’ phonebooks meaning each time you add a new phone number in your phonebook, the number is automatically added into the secret database of Clubhouse.” 

The hacker guaranteed that the information is estimated at $3 billion, which also includes the “most influential” people on the globe. The claims came days after Clubhouse dropped its welcome just status and opened the stage to all clients. This incident happened only after the Clubhouse had announced that it is now out of beta and open to everyone which means no need for an invite link to join the clubhouse. The company said that it has removed its waitlist system so that anyone can join the platform in a hassle-free manner.

Swiss-based infosec researcher also tweeted about this on July 24th. According to the screenshot, the list of phone numbers includes members’ phone numbers along with the other phone numbers that were synced with their contact list. It claims that the social audio service collects phone numbers from contact lists, which are synced to the company’s servers.

Security researcher Rajshekhar Rajaharia, who has found such leaks in the past, noted that personally identifiable information of users was not available in the data being sold. The Telegram group where the data appeared was the same one that sold a fake WhatsApp database of 470 million users in the past, Rajaharia said. “Now they changed the name of the group from WhatsApp Database Leak to Clubhouse Database Leak,” he noted. The seller in question had a “bad past”, he said.

Strengthen Clubhouse Data Security

In February this year, security experts at Stanford University in the US had warned that the app may be leaking users` audio data to the Chinese government. The Stanford Internet Observatory (SIO) had claimed that Agora, a Shanghai-based provider of real-time engagement software, supplies back-end infrastructure to the Clubhouse app.

In a statement to news agency IANS, Clubhouse denied these claims and said, “there are a series of bots generating billions of random phone numbers.” Speaking over the alleged “secret database of Clubhouse,” the company clarified saying, “if one of these random numbers happens to exist on our platform due to mathematical coincidence, Clubhouse’s API returns no user identifiable information.”

So as of now, clubhouse users do no need to worry about their data security; however, it is very important to follow recommended cybersecurity practices. While you can check whether your data is compromised via sites like Have I Been Pwned, it is crucial to keep strong passwords. Users must also keep updating passwords and add two-factor authentication wherever is possible.

Soundmojis on Messenger

Social messaging applications have been adding new features to work with better communication among individuals who are telecommuting or are under COVID-19 lockdown. These platforms have expanded the count of members in video calls, made screen sharing simpler, and have added interactive devices for visiting. 

Facebook Messengers is currently making things one stride further with the presentation of Sound Emojis. As the name proposes, Soundmojis are emoticons that will have audio cues appended to them to improve the nature of the connection between individuals on the web.

On this World Emoji Day, Messenger has today announced the launch of its new ‘Soundmojis’, which are emojis that play a short audio clip, providing another interactive element for your message threads. Facebook has called Soundmojis “emojis that could talk”. As you can see here, Soundmojis, when added to a message, also plays an audio snippet, which the recipient will hear when they get the message.

As Facebook explains:

“[Soundmojis are] a next-level emoji that lets you send short sound clips in a Messenger chat, ranging from clapping, crickets, drumroll, and evil laughter, to audio clips from your favorite artists like Rebecca Black and your favorite TV shows and movies like Universal Pictures’ F9, NBC and Universal Television’s Brooklyn Nine-Nine, and Netflix and Shondaland’s Bridgerton. “Ah, the drama of it all.”

Facebook says that everyday messenger users send more than 2.4 billion messages with emoticons on Facebook Messenger consistently, so inclining toward that utilization bodes well, and with more individuals currently more open to sound components than they have been previously (88% of TikTok clients, for instance, say that sound is fundamental for the TikTok experience), it very well may be the ideal chance to take emoticons to a higher level, while the consideration of special connection cuts likewise focuses to another chance for Facebook to transform it into a promoting opportunity, which could have some strong specialty use cases.

Soundmojis on Messenger

How To Enable Soundmoji Option

Right now Facebook is rolling out this feature only for iOS phones, so android users should wait for some time to use Soundmojis. If you want to check out your Soundmoji options, once you’ve updated your Messenger app, you can tap the smiley face to open the expressions menu, then select the loudspeaker icon. From there, you can preview and send your Soundmoji stickers.

Popular food and drink emoji on messenger

In June month also Facebook Messenger introduced the Quick reply bar, new chat themes, QR code, and payment link features. Using the Quick reply bar feature, users will be able to respond to media sent to them without separately opening the photo or video.

In addition to this, Facebook also provided an overview of the most popular food and drink emojis used across Facebook, which could add some context to your planning. Keep using Facebook messenger and explore all features, tips, and tricks inside it.

Also, Read: Helpful Tips and Tricks Inside Facebook Messenger

If you’re changing your mobile from an Android device to an iPhone or vice versa, there are several things that you need to keep in mind. The first thing is you have to transfer your contacts, photos, and other files from your existing device to the new device. WhatsApp is the 3rd most used social media application in 2021 and it’s one of our most frequently used applications on everyone’s mobile. When changing devices, it’s also important to make sure to transfer your WhatsApp data from android to iPhone or iOS to Android device. WhatsApp officially does not provide any method to easily transfer data from one phone to another unless both the devices use the platform. The main reason WhatsApp is not capable of migrating the chat data between the operating systems is because of how the backup works in iOS and Android.

WhatsApp in Android uses Google Drive to back up its data whereas, in iOS, it uses iCloud to back up the data. This makes it impossible to sync WhatsApp data across Android and iOS. Telegram on the other hand backs up the data by itself which makes it easy for multi-device login and syncing across the operating systems.

How to Transfer Whatsapp From Android to iPhone

If you don’t know how to transfer WhatsApp data from android to iPhone or iPhone to Android, follow the below guide and successfully transfer WhatsApp data from Android to iOS. 

Method #1

Dr.Fone – WhatsApp Transfer from Android to iPhone

Wondershare’s Dr.Fone is one of the most reliable apps to transfer your WhatsApp data from Android to iOS. It has been helping a lot of users to migrate their chats seamlessly. “Restore Social App (iOS & Android)” has free and paid software, please check their official website for a better understanding of this WhatsApp backup tool.

  • First, download the dr.fone tool on your computer.
  • Now, connect your Android device and iPhone to the computer.
  • Open the dr.fone tool and tap on ‘Restore social app’.
  • Select ‘WhatsApp’ and click on ‘Transfer WhatsApp messages.
  • The app will now connect to both your phones and show the two devices on the screen.
  • Click the ‘Transfer’ button at the bottom right corner of the screen.
  • The transfer process will begin, and you will be able to see the transfer status on your computer.
  • Once the transfer is complete, tap the ‘Ok’ button and disconnect your device.

Follow the same steps and transfer your WhatsApp chat data from iPhone to android also.

Restore WhatsApp Backup From Android to iOS Devices

  • Connect your new iOS device to which you wish to transfer your WhatsApp chats. 
  • Now, click on “Restore to device” to start the restoring process. 
  • In the backup list, select the recent WhatsApp backup file, select it and click “Next”.
  • Now click “Restore” and the tool will start to restore all your backup WhatsApp data. 
  • Just wait until the whole process is done. After the progress gets to 100%, the WhatsApp data is successfully transferred to your iOS device.

Also, Read How to Read Deleted Messages in WhatsApp with Simple Tricks

Method #2

How Transfer WhatsApp Messages From Android to iOS Via Email Method

Users can also transfer their WhatsApp messages from Android to iPhone by using email. However, this is a slow process as you can transfer only one chat at once.

  • Open WhatsApp on your Android device and go to ‘Settings’.
  • Click on ‘Chats’ and then select ‘Chat history’.
  • Now Click on ‘Export Chat’ and select the contact whose chat you want to transfer.
  • Now, you can select whether you want to include the media in the backup or not.
  • Select Gmail and enter the recipient’s email address. You can use your own email address also.
  • Tap send and restore this message in your iPhone.

Users can also Transfer WhatsApp chat from Android to iPhone using the Google drive method.

Also, Read How to Create and Verify Your WhatsApp Business Account

Best WhatsApp Data Transfer Software 2021

  1. MobileTrans
  2. iTransor for WhatsApp
  3. Mobitrix WhatsApp Transfer
  4. Backuptrans – iPhone to Android WhatsApp Transfer
  5. WazzapMigrator

Twitter Tip Jar Feature

On May 6th, 2021 Twitter introduced Tip Jar, a new feature for people to send and receive cash from any profiles as tips. From this users can add links to their PayPal, Patreon, Venmo id, Cash App, or other digital payment accounts in their bio, so their Twitter fans and followers can send a few bucks if they like their tweets or their birthday or special occasions. Twitter won’t charge anything for this and users can also send tips through spaces. But the Payment service availability and features vary by region.

Twitter's Tip Jar Feature

Twitter adds RazorPay to Tip Jar

Currently, India is the third largest user market, behind the US and Japan. So the happy news for Indian Twitter users is that they are adding an Indian payment gateway, Razorpay, as an additional payment provider to it. Razorpay is an Indian digital tech company that offers a payment gateway for more than 50M businesses. 

To begin, just a limited group of users only will get this Tip Jar feature and will see the choice to add Tip Jar to their profile. This feature is now available for journalists, content creators, well-known individuals, experts, and leaders. It is the first of a few impending ways for makers to adapt their substance and bring in cash from their greatest allies. Everybody can send tips to appropriate users on Twitter for iOS and Android through third-party payment services. 

Twitter Adds Razorpay in Tip Jar

As explained by Twitter:

“By integrating Razorpay, we’re hoping to provide people in India with a simple and secure way to send money as a token of appreciation or as a gift. Tip Jar is available in multiple Indian languages including Bengali, Gujarati, Hindi, Kannada, Marathi, and Tamil.”

How To Setup Tip Jar Feature on Twitter

  • If Tip Jar is enabled, you will see a Tip Jar icon is available next to the Follow button on their user profile page. 
  • Tap the icon, and you’ll see a list of payment services or platforms that the account has enabled. 
  • Select whichever payment service or platform you prefer and you’ll be taken off Twitter to the selected app where you can show your support in the amount you choose.

Tip Jar is available for both iOS and Android users’ Twitter profiles whereas this feature is accessible within Twitter Spaces on Android only.

In these challenging times where finding a job can be very stressful and difficult. The best and first step to finding a new opportunity is to let others know you’re looking. So LinkedIn has released an “Open to Work” feature to help you let employers, recruiters, and your network knows you’re looking for a job. LinkedIn says this feature would make the job seekers more discoverable to hiring recruiters and managers. We made it easy to privately signal recruiters that you’re open to work, specify the types of jobs you’re interested in, and indicate your preferred start date and location — ensuring you show up in more recruiter search results who used LinkedIn Recruiter tool. More than 30 million members have used this tool to help them find their next job.

This article will guide you on how to announce you are looking for a job on LinkedIn in a few easy steps.

How to Add Open To Work on LinkedIn 

  1. Log in to your LinkedIn Profile.
  2. Right top on your profile picture and click ‘View profile’.
  3. Under your picture click: “Show recruiters you’re open to work”
  4. Fill in your job preferences such as Job titles, locations, start date, and job types.
  5. Click the “choose who sees that you’re open” to select if you want to see only recruiters or all LinkedIn members with #opentowork badge on the LinkedIn profile photo.

How to Add Open To Work Frame on Linkedin Profile Picture

  • Open your LinkedIn profile and click your profile photo.
  • Now choose the frames option.
  • Select OpenToWork photo frame and select apply, it automatically updates your profile picture.

If in case you’re hiring manager or recruiter, you can choose Hiring photo frame on your LinkedIn profile.

Once enabled, the LinkedIn Open To Work photo frame will be added to your profile picture so anyone who sees your profile will know you are open to new job opportunities and they help you connect with recruiters.

How to Remove Open To Work on LinkedIn

If you want to turn off open to work from your LinkedIn profile, 

  • Log in to your LinkedIn profile and go to my profile.
  • Click on your Profile Picture and Choose Frames
  • Now Set Original profile photo.

Once you apply, your Open To Work frame will be removed and the normal photo updated.

The company further stated that to protect your privacy, they prevent LinkedIn Recruiters who work at your company and related companies from seeing your shared career interests, but, complete privacy still cannot be guaranteed. 

With the help of this article, hope you all know how to let recruiters know you’re open on LinkedIn and put on your profile.