In today’s fast facing world, social media platforms are playing a vital part in our lives. So we have to keep all our social profiles secure and clear. If you’re a regular twitter user, you follow many people and interact with them, some of them are still active and some of them stop using their Twitter account and even you follow some fake accounts followed accidentally. When you grow your reputation on twitter online, people start noticing what are all the accounts you follow. So you need to unfollow your inactive followers regularly. 

It’s difficult to unfollow inactive twitter users on by one if you have large followers list. So in this post, we will present you with some of the best free and paid Twitter unfollow inactive accounts tools that help you to unfollow the users quickly. Twitter can delete if any account inactive for more than 6 months.

Best Tools to Unfollow Inactive Twiter Account Users

  1. ManageFlitter
  2. Circleboom
  3. Untweeps
  4. Crowdfire

ManageFlitter

ManageFlitter is a multi-purpose Twitter management tool that helps you in many ways. First, we look at unfollow features in this tool and later we will see the other features.

Go to ManageFlitter.com and log in using your Twitter account. At the top, click on Manage option à Unfollow and select the left sidebar to see the list of users who have not tweeted for long. Now select the profiles and unfollow them by one click. 

But this free twitter unfollow tool, you can only unfollow up to 100 users per day. To increase the limit to 200, you need to follow ManageFlitter on Twitter and subscribe to their newsletter to get 300 more unfollows per day. You can also pay $12 for a one-time subscription for getting up to 2000 unfollows daily.

Manageflitter offers a few more features which you will find interesting:

  • Shows a list of users who tweet in other languages.
  • Helps to find a Twitter profile with no profile image (spam or fake profile)
  • Users who don’t follow you back and talkative users.

Circleboom

Circleboom is one of the best Twitter Management Tool to remove your inactive twitter users, who are not following back, spammers, fake profiles and talkative.

If any of your followers are not tweeting for more than 30 days, Circleboom marks them as inactive accounts so you can unfollow them easily. Circleboom segregate your friends & followers as inactive Twitter accounts, talkative accounts, fakes, and spammers. So you can only focus on the right ones to follow.

Here is how to use this Circleboom Features

  • Login Circleboom with your Twitter profile
  • It analyzes your followers and creates a list of inactive Twitter accounts. 
  • Now click on the circle > Inactives
  • It shows a list of all inactive twitter profiles that following you.
  • Now you can simply click tick box and unfollow bulk twitter account at a time.

Circleboom provides all the features at the cost of $4.5 per month.

Untweeps

Untweeps is a simple, user-friendly and dedicated tool for bulk unfollowing Twitter users who are not active. Go to Untweeps.com and log in using your Twitter account. In this tool, you can select the days for which twitter account inactive for a long time and list and just click the checkboxes beside the inactive users, and hit the “unfollow” button.

If you manage multiple Twitter accounts, you can choose the pro plan of Untweeps.

Pro tip: If you are tired of choosing manually, you can execute a simple JavaScript in your browser console to check all the checkboxes in the window. You can also use a Chrome extension called Check All.

Crowdfire

This is one of the best twitter unfollow tool to remove inactive users based on their last activity time on both Twitter and Instagram. It also has Android and iOS apps for smartphones.

This Crowdfire tool also has professional plans with additional features the same as other twitter user unfollowing tools. But if you are looking to only unfollow inactive users, this free version of the app will be great for you.

Unfollow Mobile App for Twitter

These are the best two mobile apps to unfollow twitter followers

Unfollow for Twitter – This app is only available for iOS, and it makes your job easier and unfollow multiple users quickly.

Statusbrew – This app is for Android devices. You can use this application for both Twitter and Instagram to unfollow someone inactive.

You should be careful before unfollowing any Twitter users because these automated tools can sometimes unfollow genuine followers also while selecting users.

The above tools are used by many and got good reviews based on that I choose these. If you found any other tools, please let me know in the comment section and I will add it to the next blog.

LinkedIn Growth

LinkedIn is one of the most professional social media platforms which are so effective in B2B sales and marketing. It’s the only place where professionals can interact about their business, connect with business leaders, and anyone who can search for a job in their specialized industry. LinkedIn growth rate is increasing as of now and by the end of 2023, we expect there to be 68.8 million users access LinkedIn, forecasting by eMarketer.

If you own a company or job aspirant or professional who steps into this working world, it’s important that you have a properly optimized LinkedIn profile. The profile should have a significant amount of connections, sharing content and asking suggestions or tips from industry experts will increase your profile value.

What is LinkedIn social selling index score?

Social selling is all about organically creating a conversation of your products or services that can often lead to sales conversations without any of the traditional sales pitchings.

LinkedIn social selling index (SSI) score is provided by LinkedIn based on how effectively you establish your professional brand, find the right audience, and engage with insights and build relationships with industry experts as long as. This is known as your Social Selling Index score. The LinkedIn SSI score tool ranges from 0 to 100. LinkedIn Sales navigator SSI score checking tool is to analyse your profile and provide a mark out of 100.

The Social Selling Index score was only available to those who subscribed to the LinkedIn Sales Navigator tool in earlier days. But the changes in LinkedIn strategy now it’s opened for anyone who has a LinkedIn account to check out their unique Social Selling Index score. The main reason for limited access to everyone is to expand this sales navigator tool subscription. 

How LinkedIn Social Selling Index Score Measured?

Your Social selling index score on LinkedIn algorithm is measured by four important key factors

  1. Establishing a Personal Brand
  2. Finding The Right People
  3. Engaging With Insights
  4. Building Relationships

Establishing a Personal Brand

For personal branding, you have to optimize your profile completely with the headline, summary, and experience details. Endorsements of others skills and getting recommendations from co-workers will boost your LinkedIn profile. Regularly post relevant articles about your industry news, curated from trusted sources or an original blog-like post using the “post an article” feature. 

Finding The Right People

Grow your LinkedIn connections and build strong relationships with them. LinkedIn has search terms and tools to find ideal profiles to build better connections. You can also do this by organically, reaching out to decision-makers with engaging, insightful content. Joining groups and engaging with users who have viewed your profile will help you build a relevant network.

Engaging With Insights

Insights are mainly a function of LinkedIn Premium accounts, so you’re unlikely to score high unless you’re willing to pay. It measures and scores based on posts that you’re sharing. It scores the number of Likes, Shares, and Comments your posts receive, as well as your incoming and outgoing Direct Messages. You can also increase your SSI score by engaging with content that your connections post.

Building Relationships

Build a relationship with your industry’s top leaders and influencers because according to LinkedIn, 73% of B2B buyers prefer to interact with sales professionals who have been referred by someone in their professional network. Metrics include your people searches, how many profiles you view, and how many days you’ve been active.

If you want to establish yourself as a knowledgeable professional, share insightful content and interacting with your network, so that your SSI score is likely to continue to rise. 

LinkedIn SSI Score Check Link

To check out your SSI score, just logged into your LinkedIn account and then follow this link.

Over the last 5 years, working from home (WFH) and remotely work culture has grown in popularity for many professionals. A study found more than 70 percent of global employees work remotely at least once per week. However, this COVID-19 virus resulting lockdown in many parts of the world and all the information technology companies are asked their employees to work full time on home to limit the spread of coronavirus pandemic.

Account security is one of the essential things that should be overlooked by users who are migrated over to working remotely. To ensure the users’ information is still safe even when working on publicly connected networks. 

Even though most well-established companies have their own VPN and security systems enabled, there are few factors users must consider when accessing their professional networks when logging into a remote PC.

To secure your account, Facebook has provided a new set of tips to ensure users have a better level of security for their accounts. 

Here are some of the tips, provided by Facebook on Social Media Today

  1. Password Protection – Users should change the passwords frequently and their password should complex and difficult to guess. 
  2. Set Login Alerts – If a user turns on this alerts option, Facebook will notify them when someone tries to log into the user’s account from another device or browser.
  3. Review Your Logins – Users should log out and close their previous sessions on computers and mobile phones when no longer using. Users should keep their phone numbers and email addresses up to date in their account to recover facebook account if they had forgotten their password. 
  4. Cautious of phishing and scammers – Users should avoid clicking on suspicious links and report that id. Don’t reply to messages asking for personal information, or money, or messages coming from someone claiming to be a family member or friend in an emergency. 

Social Media Certification Courses Online

In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior mainly influenced by reviews and social media comments. So now all the companies invest so much time social media and marketing.

Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger and target audience. 

Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost up your resume value rather than “I-read-this-online-somewhere”.

If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online. 

Social Media Certification Hubspot 

This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media. 

Cost: Free

Social Marketing Certification Hootsuite Academy

HootSuite is one the recognized social media management and marketing tool and blog that offers social media marketing certification course by their marketing experts. This course covers everything about social media like setup social media, optimize profile, grow your community audience, content marketing, and social media advertising strategy .

Cost: $199

Facebook Blueprint 

A Beginner’s Guide to Finding Images for Your Ads

Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depends upon the quality of the image. This Facebook Blueprint course covers all the best practices of creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply to every social media broadly.

Cost: Free

Perks: This course provides a list of image editing apps that can help you improve images and videos.

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How to Create an Ad on Facebook 

This course contains eight two-minutes video sections with three key elements of a Facebook ad course. It helps to reviews your ad formats and provides creative options for an awesome ad creation.

Cost: Free

Instagram for Business 

This Facebook’s beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips and Insights.

Cost: Free

Get Started with the Facebook Family of Apps and Services 

If you’re new to Facebook for Businesses, this 15-minute beginner’s course is very essential. This online class covers Instagram, Messenger, and Audience Network too.

Cost: Free

Twitter Flight School Course 1 & 2

Twitter’s official training platform currently offers two courses for social media advertisers.

  • Twitter Video Advertising Campaign Basics.
  • Twitter Video Advertising Foundations.

If you’re planning to launch a video campaign on this platform, these multi-module courses are very useful.

Cost: Free

The Quickstart Guide to YouTube – YouTube Creators

Learn everything about YouTube basics, how to start YouTube Channel, branding your channel and get more YouTube video views with this online video course. These four lessons including a learning component, hands-on task, and quiz about this course.

If your brand relies on YouTube video promotions, this course offers various templates, creator tools and guidelines for evaluating your channel’s content strategy, audience engagement, insights and discovery.

Cost: Free

Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.

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Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

About this course: 

This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter. 

Social Media Marketing Specialization

This course is designed by Northwestern University for marketing professionals like social media managers, freelancers and executives who want to develop their knowledge in social media strategy.

It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.

  1. What is Social Media?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social Media
  6. Social Marketing Capstone Project

The cost of this course is $49/month including write the tests and get the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning. 

Introduction to Social Media Advertising

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Optimizing campaigns for business success

About this course:

This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do a paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long term business success! 

What Is Social?

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.

Social Media Monitoring

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and their benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, other social media.

About this course:  

This free social media course on how to monitor your social media profiles analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it to your own social media training program.

The Business of Social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to execute social media to real business results
  • Managing a successful social media campaign and tracking insights. 

About this course:

This “The Business of Social” course is mainly business owners, marketers, and social media managers who looking to apply social media marketing into their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than create great good content. 

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Use polite comments on social media for work
  • Ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever think about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following on local, State, and Federal laws.

Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course: 

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and picking up clients.

Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat And more!

About this course: 

This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to know almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing. 

Learn these social media certification courses online and become an expert in your industry.

What is WeChat App

WeChat is one of the most used popular social media applications in China and other countries. Tencent, a parent company of this app is one of the most valuable technology companies in the world. Since 2011, this app has added many new features from a messaging app to an all-in-one super portal, with more than 900 million monthly active users. This WeChat app can be used on both Phone on the Web. You can able to login Wechat on Web using QR code

I hope you all are known something about WeChat is and how it works. But many of the users wondering it’s a legitimate messaging and communication service, and safe while using it. In this article, we explain everything there is to know about WeChat and its security.  

WeChat Pay

WeChat’s major success is because of this platform’s mobile payment service called WeChat Pay. It helps every aspect of a user’s life from shopping to booking taxis, hospital appointments and ordering food through this application.

WeChat-Pay-Social-Singam

In China, 84% of people are willing to replace cash with mobile payment. In 2016, 38 trillion Yuan (A$7.5 trillion) was exchanged via mobile payment which is 50 times larger than the United States, the world’s second-biggest market. Till date, WeChat has successfully launched its payment service “WeChat Pay” in 15 countries.

WeChat Pay targets Australia which is a popular destination for Chinese students and tourists. In Australia there are more than 10,000 shops and restaurants are using the WeChat Pay system. In 2016, Chinese tourists spent A$9.2 billion in Australia, and it is expected to grow A$13 billion by the end of 2020.

Security Flaws in Chinese Apps

Tech gadgets imported from China, such as smartphones, watches and other goods are regularly having security flaws and even spying government by that tool. The Indian government blacklisted WeChat and some other 41 apps on last December and categorizing them as spyware.

According to WeChat, user data is not monitored or saved by the company server, as long as there is no requirement from the Chinese authorities. However, Australian users WeChat account is always censored – even if you connect your WeChat to an Australian number. 

 If you register the WeChat account outside China, you will be considered as “overseas account” and you’re not censored that apply to Chinese users the same strict standards. A recent survey from the Citizen Lab suggests that messages containing censored keywords will still be banned if they are sent to a Chinese account. 

The most common method of censorship on WeChat is keyword blocking, which means messages containing sensitive spam words, such as “Tiananmen June 4” and “free Tibet”, won’t be received to another end user.

Is WeChat Safe and Secure for Messaging?

WeChat is as safe as other messaging and communication apps because it requires a verified mobile phone number, and a strong password to register as a user. So as long as the user continually changing their password, enable 2-factor authentication on their mobile device, no one can access their messages or personal profile without their knowledge. 

For safety concerns change your privacy settings as per your requirements. Here are the top 5 safety tips when using WeChat.

1. Create a secure and lengthy password for your WeChat account.

2. Always sign out your account when you’re finished.

3. Change your privacy settings immediately.

4. Analyze and verify their profile before you add any unknown users.

5. Don’t use the WeChat “Shake” function.

This FAQ listed on WeChat’s official customer website:

One of WeChat’s official customer said that WeChat securely encrypts your sent and received messages between the servers. We do not permanently store the content of any messages on our servers whether they are video, audio or text. WeChat deletes the content of the message on our servers and therefore third parties including WeChat itself are unable to view the content of your message. 

Currently, WeChat is the only app in its category that is accredited by the privacy organization TRUSTe. It’s also certified by the austerest international server security compliance standard ISO 270001–2013. So it would be quite difficult for hackers to penetrate WeChat’s servers and view any of the users’ private information. 

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What is Subreddits

Reddit is a one of the top website in the world that calls itself “the front page of the internet,” and it truly does contain something for everyone. Anyone can register Reddit for free by simply signing up and registered community members can submit text posts, images, and also direct links to inform, keep busy, and entertain others. Reddit’s front page is completely customizable for each and every user and they can decide what kind of content you see when you log in.

Reddit consists of nearly 1.5 million subreddits, which all are from current news, events, tech, social media, politics, funny memes and anything you can find here. 

Best Subreddits for Memes

Are you a memes lover or need template or concept for creating a meme? Reddit is the perfect and best hub for all types of funny and informative memes. There are thousands of several subreddits are available for hilarious memes. As these subreddits cover a wide range of topics, so it’s a bit difficult to find the most hysterical memes out of all in the Reddit marketing platform.

So, in this article, we are listed the top 10 funniest memes subreddits to make you laugh out loud. 

10 Best Subreddits for Memes

  1. MemesDankmemes
  2. DankMemes
  3. MemeEconomy
  4. Funny
  5. ComedyCemetery
  6. AdviceAnimals
  7. PrequelMemes
  8. wholesomememes
  9. HistoryMemes
  10. Teenagers

1. /r/memes/

The /r/memes/ is one of the oldest and the best subreddit for memes that shows the emotion, physical and mental state of the user through the linked image or video memes. It has 9.2 million subscribers. Meme creators can post their unique meme images or videos into this subreddit which will come under their rules. A meme shows Keanu Reeves running with a camera and a man trying to catch him. The caption says he stole the camera from the paparazzi and running away. The “I drew all the boys together and i did it for the internet” which is the most-liked and awarded meme in this subreddit.

2. /r/dankmemes

More than 3.4 m subscribers dank memes are very popular in Reddit and this /r/dankmemes/ are one of the sarcastic meme pages and describing the viral media jokes that have lost its comedic value or the purposely strange cliché. For example, a 7-year-old boy asks, “what’s virgin?” and a 9yrs old boy reverts, “allow us to introduce ourselves.”

3. /r/MemeEconomy

r/MemeEconomy is a funniest and quirky subreddit where the real-world commodities are discussed through memes. Here there’s no real money involved but when a meme getting popular, people can opt to buy and sell.

For instance, in this subreddit, memes show a man sitting on the wall looking down and making his face thinking when your son starts Fortnite dancing in public, you should have made sandwiches instead of making him.

4. /r/funny

It is one of the largest subreddit that has a humor stock collection depository with around 29.5 million subscribers. This subreddit contains a wide variety of funny images and videos. If you publish any funny related content, surely you will more post karma and sometime you may get also awards based on submitted post reach.

5. /r/ComedyCemetery

/r/ComedyCemetery is also a recognized memes subreddit, here people shared memes and mocked them to try out their humor sense. In this subreddit, moderators don’t accept any small size images or animal advice memes, no sarcastic jokes, no poor titles, repost, and no harassment posts. So, post simple funniest memes show a poem with various minion expressions.

6. /r/AdviceAnimals

On December 2010, this /r/AdviceAnimals subreddit was created. It contains simple and straight memes to understand easily. Advice Animals was firstly a memes category that showed memes like a business cat wearing a coat and tie or socially awkward penguin lacking confidence with some message or awful advice placed over the image.

7. /r/PrequelMemes

With 1.3M subscribers, /r/PrequelMemes only deals with the star war series memes and discussion threads. Any content related to Star War films either its photoshopped memes or image macros series is all comes under r/PrequelMemes. It helps to change the audience’s opinion about the movie.

For instance, when the star war movie is about to start at 7.45 and at 7.40 you reach and your dad is still left to carry your baby brother from his car seat. There you see a character from the movie asking you to leave him or else you cannot make it in time for the movie.

8. /r/wholesomememes

/r/wholesomememes community is for those searching for a way to capture virtue on the internet. With around 6.6 M subscribers this subreddit submission memes should encourage health or well being, body, mind and soul. A meme with sarcasm that displays genuine human emotions, spreading positivity. 

9. /r/historymemes

With more than 1.4M subscribers /r/historymemes subreddit is the best source to learn more about history with memes and videos. This community has certain rules to submit your history memes such as no fake captions, all post must be at least 20 years before incidents, no reposts, and few conditions. 

10. /r/teenagers

With 1.8 M subscribers, /r/teenagers/ is a teenager’s community created by the teenagers only. It is the best subreddit for discussing memes that related to teenage incidents and they enjoy it thoroughly. Although there’s no particular age specification to join, the target users are teenagers between the ages of 13-19. Parents, teachers and other teenagers can ask any questions in this subreddit. 

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 

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How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Facebook Small Business Grant Program

The COVID-19 pandemic is going to get worse and troubling us in many ways. The virus still spreading into new regions at a rapid pace, which will have a major impact on many sectors and businesses. So Facebook Inc has launched a resource hub and a grant to help small-business owners manage during the coronavirus outbreak.

In a Facebook post on March 17, the company’s COO, Sheryl Sandberg, says that the company will be launching a massive grant program to help small businesses who all are affected by Covid-19. Specifically, Facebook will provide $100 million in “cash and ad credits” to more than 30,000 businesses in the 30 countries where Facebook operates.

Who is Eligible for Funding 

Facebook has also created a new page where SMB owners can sign up to receive more information about when the program starts, eligibility criteria, and application acceptance details. While the site doesn’t provide an exact date when that happens and they are clear that this is more than just providing free ads on its platform. The company gives some examples of how small businesses will use these grants, like office rent, operational costs, or paying employee wages. 

Those small businesses are surely Facebook’s customers so if they overcome this business financial crisis, obviously, the world’s second-largest advertising platform has a huge incentive they can earn and again, so do we all.

In order to provide further assistance, Facebook has:

  • Launched a new Business Resource Hub, which helps to provide support for businesses to connect them to relevant tools and advice who all are affected by the coronavirus outbreak
  • Help to work on a new virtual training program to support businesses operating in altered conditions because of the COVID-19 lockdowns.
  • Create a new strategy on how it can host dedicated, virtual training sessions with businesses all over the world
  • Begun work on a new set of Facebook Blueprint materials, with a particular focus on remote work and managing remote teams.

Apply Here for Facebook Small Business Grants Program

Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok to fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compare to other social media platforms, like Facebook and Twitter.

Snapchat vs TikTok Comparison

At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users. 

To know the strength of these two apps, Hubspot made a polled to the U.S youngs of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes. 

What is Snapchat: Snapchat, which is launched in 2011 that allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users creating content that is more joyous and uncensored than other more public-facing social media platforms.

How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users for more creative abilities like try-on effects, object scanning, and 3D environment interactions.

Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, personalized audience targeting ads with a native checkout feature.

What is TikTok: TikTok is a fastest growing video-sharing app that launched in just 2017 by Chinese tech company ByteDance. It is similar to Vine app in that manner it allows users to create 10 to 60-second looping videos and post on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it’s reached 1.5 billion downloads globally at the end of 2019.

How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are like a dance choreographed, lip-syncing, hashtag challenges and reaction videos. 

Advertising. TikTok’s ad product is still it’s in early-stage process and TikTok’s self ad-service platform is still in beta. As of now, advertising in TikTok offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:

  • In-feed native video ads
  • Brand takeovers (a full-screen ad that appears when a user first opens the app)
  • Hashtag challenges
  • Branded filters
  • Topview ads (similar to brand takeovers but uses in-feed content)
  • Influencer brand partnerships

Best Platform for Brand Marketing 

Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences especislly young people. Specifically, TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.

So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.

The World Health Organization (WHO) launched a new TikTok account on last week Friday to cut the coronavirus outbreak misinformation online. WHO, a public health agency of the United Nations is working to contain the spread of the virus. 

With all social media platforms looking at how they can help their users to keep up to date with accurate information about the COVID-19 pandemic, surprisingly this week TikTok has announced a new partnership program with the World Health Organization that they can live-stream from the WHO where users will be able to ask questions to experts. Over the past few weeks TikTok has been filleded with many serious and funny memes about the novel coronavirus with some users also pretending to be infected by this. 

As per TikTok newsroom report:

“At TikTok we’re focused on supporting our users by providing accurate information and resources from public health officials, as well as continued support, encouragement, and uplifting videos that our community share wiring this challenging time. To that end, we’ve partnered with the World Health Organization (WHO) to create an informational page on TikTok that provides trustworthy information, offers tips on staying safe and preventing the spread of the virus, and dispels myths around COVID-19.” 

In WHO’s first video they wrote in the description of “We are joining [TikTok] to provide you with reliable and timely public health advice,”   

Benedetta Allegranzi, technical lead of infection prevention and control, describes the measures that people should take to protect themselves from the novel coronavirus and redirects the users to the official website for more additional information. 

The Cornoa virus information resources can be accessed via the Discover tab in the TikTok app. It’s also shows on the top results when users search for coronavirus-related topics. TikTok’s also adding a WHO website link to the page on videos which may relate to coronavirus. 

WHO also focusing on other social media platforms like Facebook, Twitter, Instagram and Tencent to outbreak fighting misinformation regarding the Corona virus. 

If you’re interested to watch WHO’s Q and A season on TikTok, go to the official WHO TikTok profile and catch their live-stream at 17th march, 12 PM GMT.