Social media refers to online platforms which people use to interact, communicate, and share their ideas. The famous social media platforms include Facebook, Twitter, TikTok, etc.
These platforms allow a user to communicate with his followers through frequent social media posts, comments, and activities. Currently, all social media platforms are observing traffic of 4.6 billion, which constitutes 63% of the world population.
Athletes, film stars, businessmen, and notable people all around the world are using social media to gain more followers and a target audience. This directly translates into more significant societal influence and celebrity status.
Brands and businesses all over the world hire influencers with a large number of followers to promote their products. They have become an integral part of modern marketing strategies. 77% of marketers admitted to using Facebook and Instagram retargeting posts to generate more sales.
In short, be it personal branding or product selling, social media posting is what you need to focus on. The better your social media presence and interaction posts on social media would be very helpful in reaching the top.
The Guide to Creating Engaging Social Media Content
Social media is a platform that cannot be controlled. People only watch what they like, or they scroll to another post of their choice. To get the viewer’s attention, your posting should be up to date conforming to popular trends and well-accepted styles.
Here is how you can create fun engaging posts for social media posts.
Don’t Describe, Reveal
Humans always choose visuals over the content. It is a part of the human psyche. The visuals are easy to relate to and process. The prime example of that is the difference in the number of people buying novels and watching movies. The audience of cinema is multiple times greater because it is a visual medium.
Similarly, to attract the masses you have to post frequent photos. Instead of posting an article on the benefits of your soap, you should post a picture with small bullet points highlighting its features. The post with pictures would get higher viewership.
Here you Can learn that the most liked Facebook posts are all pictures.
People like social media posts with which they can connect. Although photo-shopped or stock images can be used for good, they come in second place when compared with real-time photos.
A story or post containing real-time images is very easy to relate to. People can picture you being there and become interested in knowing the details. A real image intrigues people to know more about themselves.
As per marketing data, visitors who see real-time photos are 35% more likely to sign up for your brand page. This shows the power of the human experience.
Always Prefer Graphics Over a Number
While describing numbers to prove your point, you should always use graphics. People don’t spend much time on a single social media post. It isn’t easy to analyze the figurative comparisons in 3-10 seconds.
The better approach is to use graphics. The graph can be a bar graph or a pie graph. With a graph, they can instantly understand the trend which you are using to prove your point.
Understand The Audience
Before posting you should know your target audience. This allows you to write words that people can instantly feel connected to. This generates a greater response and people feel at ease while talking with or about you.
The writing style for a post celebrating Real Madrid winning the champions league and Joe Biden becoming US President would be altogether different. At first, you require informal language showing euphoria while later you have to write in a more informative style.
Follow the Latest Social Media Trends
The trends are your best friends. They teach you exactly what to post. Whenever a trend is on top, it becomes the talk of the town. All you need is to post something about that, and people would start discussing that on your account.
This allows social media marketers a window to attract more crowds. Whenever you join your product description or promotional package with updated trends. People are inclined to take notice. After that, it is your responsibility to translate that response into sales.
Use Right Hashtags
Hashtags help search engines to recognize your post. With the right hashtag choice, you can connect to your target audience which is searching for the same thing.
As per data, tweets with hashtags get 57% more tweets. The brands have observed a 55% increment in engagement with the right hashtags. Therefore, it is important to work on trending hashtags and then incorporate them into your post.
Be one of their own
People only follow you when they find common ground. Therefore, it is important to act like you are one of them. Your post should use relatable language.
The unnecessary verbose brings down your visibility. People don’t have time to consult a dictionary just to know their views on a topic. So always be simple, it would get more attention.
Create Unique Content with AI Tool
Many people struggle to write in an engaging tone. The Paraphrasing tool uses advanced AI to rewrite your original draft and convert it into exciting content. They can increase the readability of our content in a matter of a few clicks. Every social media user should use these tools to generate user-friendly content.
Benefits of Social Media Posting
We have discussed the need for social media posting. To further prove our point, consider the following benefits that engaging social media content can offer.
- It builds your personal and brand identity
- It provides a chance to create a loyal fan base
- It helps in influencing others
- It makes you connect with people of your choice
- It assists you in creating trends
- For consumer products, it gives you a medium to engage the audience from every part of the world
- It provides an opportunity to express your thoughts
- It generates more sales leads
- It gives instant customer feedback
- It connects people with your brand
- Makes the customer journey smooth and direct
Hope these points are bit enough to encourage you to pay attention to your social media posts.
We are living in the age of social media. It has emerged as the greatest public platform where people of all cultures, casts, and colors interact with each other. To stand out among them, you need to publish engaging social media posts.