Pinterest has added another option to drive more traffic from your Idea Pins with lots of new Board Sticker options that enables you to highlight a specific Pinterest board via your Idea Pins in the app. The Idea Pins were originally called Story Pins but to avoid confusion with similar features on existing social media platforms and to give a better intention behind this new Pinterest product, the name changed to Idea Pins.
In the above image shared by influencer marketing analyst Lindsey Gamble, the new Board Sticker is now available to some ios Pinterest app users in the sticker tray within the Idea Pin creation flow. By tapping on that, you’ll be able to choose from your existing boards to link to, with various display formats for your Board Sticker, texts, and music, and add to your frame.
That Pinterest stickers will link users directly go to your dedicated topic board, which could help to highlight more of your Pin content and drive more referral traffic from those links.
Creators can add up to 5 board stickers per image & add up to 20 board stickers max in an Idea Pin. So you’re not restricted to a single sticker per frame. Creators can able to tag any public board they own, but they can’t tag private boards or other creators’ boards.
This could be the best way to highlight specific products or services that you offer, via direct links back to your bigger display of Pins, to further highlight your offerings.
The main intention of the added Pinterest stickers link on the boards could also help to drive more clicks, and with the holiday season presto approaching, it may be worth mapping out, say, a Christmas gift idea board, which you could also link to in unborn Idea Leg sweats.
At present, the option is only available to selected users on iOS. Though it’s not available to everyone just yet. So, SocialMediaToday experts asked Pinterest for further word on the rollout of the option, and they will update this post when they hear back.
Pinterest, like most other apps with a search feature, saves your search queries to enhance your search results when you do for next time. Even Though it is a helpful feature, it can also slow down your mobile device (or browser) after some time because it caches all your search histories. Fortunately, you can easily clear your search history from within your account settings in any social media platform whether it’s app or online.
How Do I Look At My Pinterest History
You can see your recent Pinterest search history by simply on your profile search bar area or if you want to overall search history of your profile, go to settings and choose home feed, and select history. There you would see the complete search history of your account.
Tap the Search bar at the top of the Pinterest account
Now your recent search results shown
Click ❌ next to Recent searches
Pinterest users can all tune their Pinterest home feed based on their interests and browsing information. Your home feed is based on your boards, topics, browsing history, and the creator profiles you follow.
To see your home feed tune feature, go to Pinterest profile settings → choose home feed tuner → Now Edit your (Turn on and Turn off) preferences.
If you still think Facebook, Instagram, and Twitter is the best social media marketing platforms for your business, then you have to rethink again. If you think out of the box, Pinterest is one of the most underrated social media channels for marketing. It is commonly a female-dominated platform which could one of the reasons many businesses not taken seriously. This platform is mostly not used to connect with others because it’s a visual search engine, designed for the discovery of images and video clips.
How Pinterest Work?
Think, Pinterest is a bookmarking site of images and videos that are people use to plan their lives. Pinterest users typically save or repin images/videos found on Pinterest itself or web in their different boards. The pins have a clickable link back to a webpage to know more information about the image.
Why you Choose Pinterest for Marketing?
Pinterest had 367 million monthly active users worldwide as of March 2020 and it’s the 5th topmost used social media app in the US. It’s the second most referral traffic providing website. Pinterest pins are 100 times more spreadable than a tweet and Facebook posts. An average of retweet hitting 1.4% and, the half-life of a pin is 1,6000x longer than a Facebook post.
Many businesses don’t try this platform for marketing because they are not much aware of Pinterest marketing strategy. But the fact is Pinterest has a higher chance of click-through to your site from Pin and conversion also.
Here are some stats to help convince the power of Pinterest account when it comes to business and generates leads.
70% of Pinterest Users Search and Save Pins on their boards.
Around 85% of Pinterest Searches Occur on Mobile Devices.
93% of active Pinterest users said they use Pinterest to plan or research before Purchases.
50% Pinterest Users Have to Purchase a Product After Seeing a Promoted Pin.
40% of Pinterest Users Have a Household Income of $100,000.
If you don’t have a Pinterest account already, or if your account is personal, you need to convert as a Pinterest business account to get into analytics and another full potential of Pinterest’s marketing account features.
Successful Pinterest Marketing Strategy
Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. Having a clear strategy for your Pinterest activities will help you to achieve your business goals. Before you dive-in directly, do simple research as Pinterest is right for your business and how it will be effective.
Here are some tips and a strategic way to use Pinterest for marketing.
#1. Complete your profile
Once you create a new Pinterest business account, complete the profile fully which includes an attractive profile picture, banner image, a short and effective description that contains business keywords. Create a minimum of 5 boards and pin at least 4 images or videos on each board that will give an active appearance and encourages the audience to explore your board.
#2. Create More Boards
Create a board, select an appropriate category, and use your primary keywords in the title of all your boards. If people use that particular term of business keywords on the search option, you will increase the chances of showing boards on top results by the right audience. Use secret boards to curate all content and use it in future purpose.
#3. Pin Description
Perfect pin description is very important and it gives a quick intro to your visual images or videos. The pin description should have the right keywords to perform well and compete with other pins. You can also use relevant hashtags of that particular pin in the description box.
#4. Create Awesome Images
Pinterest images should be lengthy, contains text and visual elements to get noticed. Create high-quality infographics and images in the size of 735 pixels by 1102 pixels to reach more audience and engagement. Pinners usually here to find ideas or inspiration for almost everything so having high-quality images is the key to selling your brand in this platform.
If you’re selling beauty products, footwear, clothes, or any accessories you should use high-quality pictures and real people to showcase your products.
If you’re selling furniture, goods, or home decors, it’s best to capture photos in a home setting view. It helps users to imagine how it will look like in their home and decide to made purchase or not.
#5. Include Website Links
Website links are a very necessary thing if you promote your product or service to land your target audience for making purchases or initiate business. There are two ways to add your link in pins: one in the description and one in the source for the pin.
When it comes to pinning, consistency is very important. Lots of brands made mistakes here because they are focus on other marketing activities. Daily pinning at least 5 to 10 relevant industry pins on boards will increase followers count, profile traffic, and more people find your pins easily.
#7. Content Types
To stand out from the crowd and increase followers, you have to try different visual contents such as infographics, animated Gifs, and videos on your boards. Before that do some research to find out which type of content is getting more repins, shares in your niche.
#8. Curate Quality Content
If you’re new to Pinterest, you have to set up impressive boards that consist of quality pins to make a good impression on your target audience. Make sure your initial board pins are top quality and evergreen content in nature, so keep curating new pins from your competitor boards. The content of the pins needs to very relevant, useful, give value, and sharable one.
#9. Use Pinterest Analytics
Same as other marketing campaigns, if you like to see which pin and boards perform well, go to the Pinterest analytics section and check. To get access to your Pinterest Analytics, you’re going to need to verify your website first. Tracking your performance and understanding the Pinterest strategy will help you achieve your business goals.
#10. Best time to Post
There is no accurate time to post on Pinterest the same as other social media accounts. It varies from the region, niche, audience type, and many other things, anyhow experts suggest the best time to share posts on Pinterest profiles.
#11. Rich Pins
There are five different types of Rich Pins: article, product, movie, recipe, and place. To get started for rich pins, you’ll need to integrate your website with Pinterest SEO meta tags, test out your Rich Pins, and apply to get them. Rich pins have around 82% success ratio to repin and it gives direct traffic to your website and business conversion rate also high compare to normal pins. To increase the visibility of your pins, you need to share it with other social media platforms.
#12. Pinterest SEO
To discover your pins to your target audience, you need to use some very simple SEO strategy.
Many of your Pinterest followers looking for great content once they followed you. If any of your older pins got a good response, you can again repin that pin to give value to these fresh followers. Embed your pins on your blogs which will give more traffic and get the chance of more repins.
I hope this article gives you some ideas for your Pinterest marketing. Pinterest is a long term process that requires the best strategic approach and patience. If you’re looking for quick results, Pinterest is not your business friend. Next time while discuss about your business marketing plan, consider this Pinterest!