The clubhouse is an invite-only audio chat app that is available only for iOS users. iPhone and iPad users can download this on the app store, which is where you listen to conversations and how you participate. In March 2020, this chat app was founded by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth. Earlier, in May 2020 the platform had just 1500 users and was worth 100 dollar million.
Over the last few months, lots of celebrities including Elon Musk, Drake, and Oprah Winfrey joined this invite-only chat app. Here is the list of the most notable and famous clubhouse users and followers count.
How to Join the Clubhouse App?
To join clubhouse app, you must get an invite link from an existing Clubhouse user to set up an account. If you are invited, you’ll get a link text message to your phone number which will direct you to a sign-up page of this app.
If you don’t know if your friends as Clubhouse online users, you can still register for an account on the app. Once you set up a basic profile by using your contact information and select a few topics you’re interested and now you’ll see a screen that says you’ve joined the waitlist. So now your contacts who are on Clubhouse will be notified that you’ve joined the waitlist and possibly they can send you an invite to move you up to full user status.
How does Clubhouse App Works?
Clubhouse works based on an invite-only method, so that subscribers can ensure that the people who do get accepted are genuine.The clubhouse is full of ‘rooms’, which anyone can join or start, and are titled with the topic of discussion. Inside, you can see the moderator aka the person who started the room, and the audience. These rooms are audio-only and disappear forever once the chat has finished. In each clubhouse room, you’ll find speakers, listeners, and moderators. The moderator is the person who started the chat and has the power to give a moderator badge to anyone else of their choice. They are also the only ones who can invite those who enter as listeners to become speakers in the chat. If you want to make your own club on the Clubhouse, you need to host your show on the app for three consecutive weeks. This means starting and moderating a room with the same title once a week for three weeks.
This app covers all topics such as sports, tech, life, places, wellness, faith, and more. If you want to speak in a room, you can ‘raise your hand’ and talk on the stage.
Does Clubhouse have an Android app?
As of now, Clubhouse drop-in audio chat app is only available on iOS platform users and not available for android users. But they’re currently working on the android platform, soon we will get this app in the play store too.
How to Make Money Through the Clubhouse Chat App?
As of now, Clubhouse is a pre-revenue platform and currently, there is no option for monetization. However, Clubhouse is planning to roll out beta tests for monetization options before the end of this year. Especially, they’re going to focus on a crowdfunding model that pays creators directly vs. display ads (like Facebook and YouTube).
These are the major things you need to know before diving into this audio chat room app. Right now this Clubhouse application is overtaking TikTok as “the next big social network”. So it will be interesting to see what the future holds for Clubhouse.
Last week, Snapchat has acquired Voisey, a U.K.-based music-tech startup that launched in 2019. The deal was reported by Business Insider, which did not include terms. It’s not clear how much Snap would have paid for the startup to acquire. But the news comes on the heels of a Snap filing earlier this month that indicated that the U.K.
Voisey is a mobile app very similar to TikTok, but with much more of a creator-oriented bent. Whereas TikTok lets users lip-sync and dance to music in the app’s library, Voisey empowers users to co-create fresh tunes or portions of music up to one minute in length. Music creators, rappers, songwriters can upload their own beats, upon which users may then add layers such as vocals, harmonies, or percussion, together with assistance from technology features like auto-tune or other sound improvements. YouTuber Katia Holliday posted a tutorial on How to Record yourself using this Voisey app earlier this year.
Voisey was established by a group of music-tech business visionaries from Norway and the U.K. It hence raised around $1.8 million to date, as indicated by Pitchbook. Voisey is also ranked at 143 positions in iOS Music in the USA according to AppAnnie stats. Among those speculators was Norwegian DJ pair Stargate, which portrayed Voisey as ‘the future of songwriting.’
Music industry expert and analyst Mark Mulligan of MIDiA, an exploration firm, placed the obtaining with regards to the continuous development of music-arranged maker apparatuses like L.A. based Output, which as of late brought $45 million in its first-ever fundraising money.
“We are on the cusp of a revolution in music-making,” Mulligan wrote, “with a host of new tools and services set to create the fastest growth in music creativity ever seen. Snap wants to be a part of that.”
But Snapchat’s London spokesperson Tanya Ridd declined, dot.LA’s request for comment on this story. As a pointer of how these tools and services can lead song creators to authentic achievement, by this year-end, California-based craftsman Olivia Knight endorsed with Island Records and Warner/Chappell Music after she picked up footing on Voisey by making more than 100 videos on this platform. As of September, the application housed more than 11 million new tunes, which had all in all been played more than 200 million times, as per Music Business Worldwide.
Voisey has been depicted in the past as a “TikTok for music creation”. Furthermore, it looks similar to the mainstream video application, which like Voisey is likewise engaged around client created content.
Then again, TikTok — in any event until further notice — is less about music creation and more about individuals making different sorts of substance — moving, composed messages, gab — set up with a good soundtrack. We state “until further notice” because TikTok’s parent ByteDance has likewise unobtrusively gained resources for music creation, so perhaps we should watch this space.
The move follows Snap’s ongoing dispatch of its TikTok-Esque “Sounds on Snapchat” a feature to let people add tunes to their Stories, to make them, well, more like TikTok videos. It is not yet clear how precisely the organization will incorporate Voisey, yet the obtaining signals a more extensive continuation of the rising conspicuousness that music plays in web-based media.
Snap’s stock has been on a tear since its cheery Q3 profit report, which goosed a following day share cost increment of 28%. From that point forward, the stock has risen another 21%, remembering a close 5% increase on Friday by the market’s close.
Social networking giant Facebook has launched another group calling app called CatchUp which supports both iOS and Android platforms. This app has been developed by Facebook’s internal R&D group, NPE (new product experimentation) team, and tested it in the United States. Now its rolled out online in USA and Cananda phone numbers, soon it will roll our all over the world. The reason behind the new app is to connect with friends and members though video calls in this pandemic period.
Features in CatchUp App
This CatchUp video calling app allows up to 8 members to join a group calling at a time. However, this is not the first platform from Facebook that gives users to video calling facility including messenger, Facebook, and more. The major difference between CatchUp and other video calling platform is the CatchUp allows the users to indicate when they are available to talk; it’s like a calendar to fix an appointment. CatchUp won’t need a Facebook account to use this feature, it directly synchronizing your phone contact list and works.
CatchUp users can also create and join groups of friends, family, and mutual contacts in the app, as same as other chat apps. Or you can place 1-on-1 calls as an alternative to using the phone. Placing a call is very simple, just a one-button tap and then “merging” group call as you do on your smartphone’s Phone app.
Facebook’s Official Notification
Facebook’s official blog on the new platform claimed, “Keeping in touch with friends and family is important, especially during this time of physical distancing. Messaging and video calling are great ways to send a quick update or connect with someone face-to-face, but speaking to someone over the phone offers a unique balance of both convenience and personal connection.”
As per Nikki shah, product lead said “Based on our studies, we found that one of the main reasons people don’t call friends and family more frequently is that they don’t know when they are available to talk or are worried they may reach them at an inconvenient time. CatchUp addresses this problem, and even makes group calling as easy as one tap.”
CatchUp works similar to how theHouseparty video chat app, lets you see who’s online live status, sending out notifications when friends open the app and flagging them as “here” in the app’s interface. Similarly, CatchUp shows users as “Ready to Talk” in the top section of the apps home screen, with offline users and other contacts listed below.
The intention of this app is to people no longer make phone calls – they don’t know when your friends or family members have time to talk and they don’t want to interrupt them. In the meantime, calls that can’t be addressed go to voice messages that recipients try not to check, which powers correspondence to go text message or chat apps. And keep in mind that video calls are on the ascent, a call is regularly progressively advantageous as users aren’t generally video-ready or they’re attempting to perform multiple tasks, not sit before a screen.
Twitter officially announced that users can able to schedule tweets by web version on Twitter. Scheduling tweets were only available with TweetDeck or other third-party tools, now Twitter offers this feature on its own platform. Twitter starts experimenting with this feature last November itself and it is now available to all Twitter users. This feature is very helpful for business and professionals to tweet regularly and increase twitter followers.
While using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.
This new feature lets users schedule a tweet for any time you’d like, as long as it’s within the next 18 months. The pop-up window includes the time zone that you used, so you can more easily understand when the tweet will be published. Here you can also see a list of scheduled tweets, which helps plan to schedule multiple tweets.
How to Schedule a Tweeton Twitter’s Website
First, open the twitter on the web and compose your tweet.
Then, click the calendar icon, instead of hitting send.
Once you clicked it shows the date and time, now you choose when you want to post this tweet.
From this window, you can also view a list of all scheduled tweets and make adjustments if needed.
Save Drafts on Twitter
Along with the scheduled tweets feature, there is also another new feature announced on the Twitter website, which is users can able to save tweet drafts. Recently, the social network made that inline composer retains its text as it if the user navigates to other parts of the website and it only saved the text as long as you stayed on Twitter. But now, you can draft tweets and resume them later. The positive thing about this feature is, Twitter users can take time and post a thoughtful tweet that is sending out to the world.
Before this feature when you click out of the pop-up tweet composer area, the website would usually ask if you want to discard the current tweet or finish it. Now, the pop-up question has been reworded as “Discard” or “Save”. If you’re familiar with saving drafts on the Twitter mobile app – it works the same way on the web version.
However, Twitter users must keep in mind that schedule tweet feature only available on the web platform and the drafts saved on the web app will only be available on the web app platform, while the drafts saved on the mobile app will only be available there, as the feature is yet to be integrated among the platforms.
Facebook is buying GIPHY, the popular GIF-making, and sharing website around $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of this deal was first reported by Axios.
What is GIPHY
Giphy is a New York based largest GIF and animated images creating sites on the internet. It offers tools for creating, sharing, and remixing GIFs. It was founded in 2013 and was originally simply a search engine for gifs that contains massive video library, with millions of daily users that share billions of GIFs, that generates revenue via branded content.
The GIPHY’s first major product expansion was an extension that allowed sharing via Facebook, introduced on its founding year, and it quickly added Twitteras a second integration. Various social media platforms rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more.
Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news, People will still be able to upload their GIFs, same for developers and API partners. Giphy’s creative community users will still able to create awesome content. Facebook plans to continue to operate Giphy under its own branding and offer integration to outside developers.
Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team. Giphy will also be available to Facebook’s other apps such as the main Facebook app, Facebook Messenger, and WhatsApp all already work through existing services and additional integrations.
Around 50 percent of all of Giphy’s traffic comes from Facebook apps, with half of that coming from Instagram alone. Facebook says it will not collect any users’ information using Giphy’s API, but it will get valuable data about usage patterns across the web. The tech giant is currently under investigation by federal and state lawmakers for antitrust.
In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior mainly influenced by reviews and social media comments. So now all the companies invest so much time social media and marketing.
Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger and target audience.
Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost up your resume value rather than “I-read-this-online-somewhere”.
If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online.
This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media.
HootSuite is one the recognized social media management and marketing tool and blog that offers social media marketing certification course by their marketing experts. This course covers everything about social media like setup social media, optimize profile, grow your community audience, content marketing, and social media advertising strategy .
Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depends upon the quality of the image. This Facebook Blueprint course covers all the best practices of creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply to every social media broadly.
Perks: This course provides a list of image editing apps that can help you improve images and videos.
This Facebook’s beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips and Insights.
Learn everything about YouTube basics, how to start YouTube Channel, branding your channel and get more YouTube video views with this online video course. These four lessons including a learning component, hands-on task, and quiz about this course.
If your brand relies on YouTube video promotions, this course offers various templates, creator tools and guidelines for evaluating your channel’s content strategy, audience engagement, insights and discovery.
Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.
This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter.
This course is designed by Northwestern University for marketing professionals like social media managers, freelancers and executives who want to develop their knowledge in social media strategy.
It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.
What is Social Media?
The Importance of Listening
Engagement & Nurture Marketing Strategies
Content, Advertising & Social IMC
The Business of Social Media
Social Marketing Capstone Project
The cost of this course is $49/month including write the tests and get the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning.
This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do a paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long term business success!
“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.
Identifying influencers and content curation possibilities
Monitoring strategies for Facebook, Twitter, other social media.
About this course:
This free social media course on how to monitor your social media profiles analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it to your own social media training program.
How to execute social media to real business results
Managing a successful social media campaign and tracking insights.
About this course:
This “The Business of Social” course is mainly business owners, marketers, and social media managers who looking to apply social media marketing into their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than create great good content.
Demonstrating consideration for others on social media
About this course:
Have you ever think about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following on local, State, and Federal laws.
Attracting YouTube subscribers and creating engaging videos
Creating quality (not spammy) content for social media
About this course:
The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and picking up clients.
This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to know almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing.
Learn these social media certification courses online and become an expert in your industry.
WeChat is one of the most used popular social media applications in China and other countries. Tencent, a parent company of this app is one of the most valuable technology companies in the world. Since 2011, this app has added many new features from a messaging app to an all-in-one super portal, with more than 900 million monthly active users. This WeChat app can be used on both Phone on the Web. You can able to login Wechat on Web using QR code
I hope you all are known something about WeChat is and how it works. But many of the users wondering it’s a legitimate messaging and communication service, and safe while using it. In this article, we explain everything there is to know about WeChat and its security.
WeChat’s major success is because of this platform’s mobile payment service called WeChat Pay. It helps every aspect of a user’s life from shopping to booking taxis, hospital appointments and ordering food through this application.
In China, 84% of people are willing to replace cash with mobile payment. In 2016, 38 trillion Yuan (A$7.5 trillion) was exchanged via mobile payment which is 50 times larger than the United States, the world’s second-biggest market. Till date, WeChat has successfully launched its payment service “WeChat Pay” in 15 countries.
WeChat Pay targets Australia which is a popular destination for Chinese students and tourists. In Australia there are more than 10,000 shops and restaurants are using the WeChat Pay system. In 2016, Chinese tourists spent A$9.2 billion in Australia, and it is expected to grow A$13 billion by the end of 2020.
Security Flaws in Chinese Apps
Tech gadgets imported from China, such as smartphones, watches and other goods are regularly having security flaws and even spying government by that tool. The Indian government blacklisted WeChat and some other 41 apps on last December and categorizing them as spyware.
According to WeChat, user data is not monitored or saved by the company server, as long as there is no requirement from the Chinese authorities. However, Australian users WeChat account is always censored – even if you connect your WeChat to an Australian number.
If you register the WeChat account outside China, you will be considered as “overseas account” and you’re not censored that apply to Chinese users the same strict standards. A recent survey from the Citizen Lab suggests that messages containing censored keywords will still be banned if they are sent to a Chinese account.
The most common method of censorship on WeChat is keyword blocking, which means messages containing sensitive spam words, such as “Tiananmen June 4” and “free Tibet”, won’t be received to another end user.
Is WeChat Safe and Secure for Messaging?
WeChat is as safe as other messaging and communication apps because it requires a verified mobile phone number, and a strong password to register as a user. So as long as the user continually changing their password, enable 2-factor authentication on their mobile device, no one can access their messages or personal profile without their knowledge.
For safety concerns change your privacy settings as per your requirements. Here are the top 5 safety tips when using WeChat.
1. Create a secure and lengthy password for your WeChat account.
2. Always sign out your account when you’re finished.
3. Change your privacy settings immediately.
4. Analyze and verify their profile before you add any unknown users.
5. Don’t use the WeChat “Shake” function.
This FAQ listed on WeChat’s official customer website:
One of WeChat’s official customer said that WeChat securely encrypts your sent and received messages between the servers. We do not permanently store the content of any messages on our servers whether they are video, audio or text. WeChat deletes the content of the message on our servers and therefore third parties including WeChat itself are unable to view the content of your message.
Currently, WeChat is the only app in its category that is accredited by the privacy organization TRUSTe. It’s also certified by the austerest international server security compliance standard ISO 270001–2013. So it would be quite difficult for hackers to penetrate WeChat’s servers and view any of the users’ private information.
Reddit is a one of the top website in the world that calls itself “the front page of the internet,” and it truly does contain something for everyone. Anyone can register Reddit for free by simply signing up and registered community members can submit text posts, images, and also direct links to inform, keep busy, and entertain others. Reddit’s front page is completely customizable for each and every user and they can decide what kind of content you see when you log in.
Reddit consists of nearly 1.5 million subreddits, which all are from current news, events, tech, social media, politics, funny memes and anything you can find here.
Best Subreddits for Memes
Are you a memes lover or need template or concept for creating a meme? Reddit is the perfect and best hub for all types of funny and informative memes. There are thousands of several subreddits are available for hilarious memes. As these subreddits cover a wide range of topics, so it’s a bit difficult to find the most hysterical memes out of all in the Reddit marketing platform.
So, in this article, we are listed the top 10 funniest memes subreddits to make you laugh out loud.
The /r/memes/ is one of the oldest and the best subreddit for memes that shows the emotion, physical and mental state of the user through the linked image or video memes. It has 9.2 million subscribers. Meme creators can post their unique meme images or videos into this subreddit which will come under their rules. A meme shows Keanu Reeves running with a camera and a man trying to catch him. The caption says he stole the camera from the paparazzi and running away. The “I drew all the boys together and i did it for the internet” which is the most-liked and awarded meme in this subreddit.
More than 3.4 m subscribers dank memes are very popular in Reddit and this /r/dankmemes/ are one of the sarcastic meme pages and describing the viral media jokes that have lost its comedic value or the purposely strange cliché. For example, a 7-year-old boy asks, “what’s virgin?” and a 9yrs old boy reverts, “allow us to introduce ourselves.”
r/MemeEconomy is a funniest and quirky subreddit where the real-world commodities are discussed through memes. Here there’s no real money involved but when a meme getting popular, people can opt to buy and sell.
For instance, in this subreddit, memes show a man sitting on the wall looking down and making his face thinking when your son starts Fortnite dancing in public, you should have made sandwiches instead of making him.
It is one of the largest subreddit that has a humor stock collection depository with around 29.5 million subscribers. This subreddit contains a wide variety of funny images and videos. If you publish any funny related content, surely you will more post karma and sometime you may get also awards based on submitted post reach.
/r/ComedyCemetery is also a recognized memes subreddit, here people shared memes and mocked them to try out their humor sense. In this subreddit, moderators don’t accept any small size images or animal advice memes, no sarcastic jokes, no poor titles, repost, and no harassment posts. So, post simple funniest memes show a poem with various minion expressions.
On December 2010, this /r/AdviceAnimals subreddit was created. It contains simple and straight memes to understand easily. Advice Animals was firstly a memes category that showed memes like a business cat wearing a coat and tie or socially awkward penguin lacking confidence with some message or awful advice placed over the image.
With 1.3M subscribers, /r/PrequelMemes only deals with the star war series memes and discussion threads. Any content related to Star War films either its photoshopped memes or image macros series is all comes under r/PrequelMemes. It helps to change the audience’s opinion about the movie.
For instance, when the star war movie is about to start at 7.45 and at 7.40 you reach and your dad is still left to carry your baby brother from his car seat. There you see a character from the movie asking you to leave him or else you cannot make it in time for the movie.
/r/wholesomememes community is for those searching for a way to capture virtue on the internet. With around 6.6 M subscribers this subreddit submission memes should encourage health or well being, body, mind and soul. A meme with sarcasm that displays genuine human emotions, spreading positivity.
With more than 1.4M subscribers /r/historymemes subreddit is the best source to learn more about history with memes and videos. This community has certain rules to submit your history memes such as no fake captions, all post must be at least 20 years before incidents, no reposts, and few conditions.
With 1.8 M subscribers, /r/teenagers/ is a teenager’s community created by the teenagers only. It is the best subreddit for discussing memes that related to teenage incidents and they enjoy it thoroughly. Although there’s no particular age specification to join, the target users are teenagers between the ages of 13-19. Parents, teachers and other teenagers can ask any questions in this subreddit.
In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.
This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.
What is Social Media Lead?
A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles.
Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.
Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.
Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.
What is Quality Social Media Lead?
We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.
Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.
Best Social Media Platform to Generate Leads
Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that.
More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.
Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit.
How to Get More Leads on Social Media
Here are the top 7 statistics to get more leads on social media, and how to see results.
1. Optimize your profile
Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.
Provide contact information
Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.
Create call-to-action (CTA) buttons
Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run travel, restaurant, or consultation business services, add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles.
Add a link to your bio
If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too.
2. Clickable Content
Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.
Here are some more clickable options available across different platforms:
Tag your products in Facebook Shop
Use Swipe up an option on Instagram stories
Create Shoppable Instagram posts and stories
EyeCatching Shop Pins on Pinterest
YouTube Cards and end screens
3. User-Friendly Landing Pages
If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately.
A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it.
For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form.
4. Run Social Media Ads
If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads.
Facebook Ads: Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.
Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads.
LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads.
YouTube TrueView Ads:YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.
Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation.
5. Give Discounts
Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.
Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners.
Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again.
Best method and success rate to drive social media lead nurturing is
A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.
The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages.
7. Get Insights with Analytics
If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.
Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok to fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compare to other social media platforms, like Facebook and Twitter.
Snapchat vs TikTok Comparison
At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users.
To know the strength of these two apps, Hubspot made a polled to the U.S youngs of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes.
What is Snapchat: Snapchat, which is launched in 2011 that allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users creating content that is more joyous and uncensored than other more public-facing social media platforms.
How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users for more creative abilities like try-on effects, object scanning, and 3D environment interactions.
Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, personalized audience targeting ads with a native checkout feature.
What is TikTok: TikTok is a fastest growing video-sharing app that launched in just 2017 by Chinese tech company ByteDance. It is similar to Vine app in that manner it allows users to create 10 to 60-second looping videos and post on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it’s reached 1.5 billion downloads globally at the end of 2019.
How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are like a dance choreographed, lip-syncing, hashtag challenges and reaction videos.
Advertising. TikTok’s ad product is still it’s in early-stage process and TikTok’s self ad-service platform is still in beta. As of now, advertising in TikTok offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:
In-feed native video ads
Brand takeovers (a full-screen ad that appears when a user first opens the app)
Topview ads (similar to brand takeovers but uses in-feed content)
Influencer brand partnerships
Best Platform for Brand Marketing
Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences especislly young people. Specifically, TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.
So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.