Is Social Media Addictive?

We can virtually not picture a life without social media since it has become such an integral part of our daily lives. We may not actively check our usage and the consequences excessive use of social media may have on our life due to the popularity of social media. Around half of the world’s population utilizes social media as of February 2022. This equates to around 3.96 billion users worldwide, regardless of age or internet availability. 

On a worldwide basis, it is also estimated that a user spends roughly 2 hours 30 minutes every day on social media. While many people can limit their social media usage to a manageable time frame, an increasing number of people are reporting an excessive, even obsessive use of social media in ways that are harmful to their health. According to a recent poll by the Centre for Addiction and Mental Health, roughly 16 percent of Ontario students who use social media spend up to five hours or more online. 

Like all other types of behavioral addictions, so much of using social media can influence your brain in harmful ways and both physically and psychologically. Social Media Addiction is comparable to cocaine addiction.

What is the definition of social media addiction?

Netflix binge-watching? Is it doom and gloom to scroll through Twitter? Spending hours upon hours on Tik Tok? In a world driven by technology and smart gadgets, it’s not uncommon to lose minutes, if not hours, to the internet. Social media refers to the websites and applications that consume up the majority of our time. While it began as a simple method to remain in touch with friends and family, social media has evolved into an almost indispensable part of our culture. Due to the exponential surge in interaction over the previous few years, researchers have dubbed social networking sites a “global consumer phenomenon” (Kuss & Griffiths, 2011)

Social Media Addiction Facts

Here are some of the social media addiction statistics globally.

  • An average person spends nearly 2 hours a day on social media platforms which is up to 5 years and 4 months of one’s lifetime.
  • Nearly 210 million people worldwide are affected by the internet and social media addiction.
  • Especially Teens addicted to social media can spend up to 9 hours a day.
  • Teens who spend more than 5 hours a day on social platforms are twice more likely to suffer from depression.
  • 4 in 10 young adults have insufficient sleep caused by social media addiction.
  • Children start to use social platforms at the age of eight.
  • There are 3.8 billion active social media users.
  • As of 2020, 49% of the world’s population is on social media, and every month, 1 billion people use Instagram.
  • 74% of all Americans log in to check their Facebook account daily.
  • 1 of 3 divorces is caused by social media.

Also, Read – Snapchat Launched ‘Here For You’ Mental Health Program

Social Media Addiction Symptoms

Although social media addiction is difficult to measure, there are certain tell-tale indications – see how many of these signs of social media addiction you have.

How many of these apply to you? Don’t be frightened if you recognised yourself in any of these indications. In reality, many of us would reflect the behavior patterns and habits of someone addicted to social media, all of which are detrimental to our health and well-being.

People may have the following experiences:

  • A strong desire to utilise social media, as well as negative sensations while not doing so, such as significant rage or irritation.
  • Constantly thinking about what they’re missing out on, what others are doing, and how much attention their own stuff is getting.
  • When you are not using social media, you may have psychological issues such as anxiety, loneliness, concern, and excessive seeking.
  • A lack of balance – you tend to spend the majority of your time and thoughts on social media. You may be thinking about it even while you aren’t using it.
  • Distress and obsession cause individuals to go out of their way to obtain social media, either through negotiation or unsafe behavior.

Solutions for Social Media Addiction

Beating social media addiction is not an easy process and it can’t be done overnight; it requires a reevaluation of your digital-life balance. It’s not necessary to give up social media entirely, but it is important to have strategies for setting limits. 

There are some steps you can take to reduce your use of and dependency on social media. Here are the top 4 solutions to overcome social media addiction

1. Remove the convenience – Change a device function

Constantly beeping messages also activate our brain’s reward system, according to research (He, Turel, Brewers & Bechara, 2017). When we get alerts on our devices, it’s difficult to ignore them, which might lead us down another rabbit hole of social media checking. Similarly, the ease with which we can access social media via our cell phones is a large part of what makes it so enticing and addicting. 

According to the same experts that advocate turning off alerts, you should only browse social media platforms on your desktop or laptop because you are less likely to have it on you at all times (He, Turel, Brewers & Bechara, 2017)

2. You don’t have to entirely give it up – just prevent partial access

According to research, reducing social media use without fully eliminating it has several benefits. Researchers recruited 143 undergraduate volunteers and ordered one group to limit their social media use to 10 minutes each day for three weeks to investigate this association between social media and well-being (Hunt, Marx, Lipson & Young, 2018). 

The control group was free to utilize social media as they pleased. In comparison to the control group, participants in the limited social media group had significant reductions in loneliness and sadness. Similarly, the restricted group showed a substantial decrease in anxiety and fear of missing out, which the researchers ascribed to enhanced self-monitoring. 

3. Encourage positive habits – Set aside a certain amount of time each day to utilize social media

Children are getting more and more reliant on social media. Children might mistakenly overstimulate their reward centers, causing them to become less sensitive to rewards. Encourage healthy conduct, whether you’re a parent or not, to train your brain away from maladaptive behaviors and coping methods like social media. Setting guidelines like “no phones at the dinner table” are simple methods to distinguish between true connectedness and online time. 

4. Be honest about it – Talk to yourself and admit that you have a social media addiction.

Admitting you have a problem is one of the most commonly heard statements when it comes to addictions. The same can be true about social media addiction, since talking about it may have a lot of beneficial consequences. It’s critical to talk about why your behaviors are troublesome if you want to change them (Ricci, 2018). This is because discussing and clarifying knowledge motivates most individuals to act and improve. 

Treatment for Social Media Addiction

The first step in treatment is to find whether a problem exists in you or not. If you do not believe you have a social media addiction problem, you no need to seek treatment. Consult with your nearby counseling center or psychiatrist and a few counseling sessions would help the person overcome the addiction. 

The intended treatment outcome and timeline for working toward recovery are highly dependent upon your motivation to change. If you are fully involved in treatment while utilizing doctors’ advice, changing your environment, and mindset, then the treatment outcome is favorable for you.

All of the above suggestions are stages toward a digital detox of social media. The advantages of a complete digital detox, on the other hand, much outweigh those of any of the other suggestions. Only when you eliminate social media from your daily routine do you realize how much more time you have for yourself and how much your mind is freed up.

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Russia – Ukraine Crisis

Russia’s invasion of Ukraine has caused global angst, putting the military superpowers of the world at odds formerly again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. And unlike analogous incidents in times once, this battle is playing out in the age of social media, with memes, misinformation juggernauts, and swindles all adding to the growing whirlpool of information, which can confuse, deform and cloud what’s passing in the eastern European region. 

After Russia’s invasion of Ukraine officially began, social media was flooded with photos of bombed-out buildings, first-person accounts from Ukrainian civilians fleeing their homes, and even videos purporting to be from soldiers engaged in the fighting.

Given this, and the part that social media now plays in the dispersion of information, the platforms need to work presto to limit any abuse of their networks for questionable purposes, and numerous have formerly legislated plans to alleviate certain rudiments of abuse and misinformation.

How Social Media Platforms are responding to the crisis between Ukraine and Russia

Here it’s how Social media Platforms are responding to the crisis between Ukraine and Russia.

Meta

Facebook is at the main center of the social media information shared within the conflict zone, with around 70 million users in Russia, and 24 million in Ukraine by Nov 2021 which is approximately half of the total population of each respective nation.

Late last week, the Russian Government announced that they would restrict access to Facebook due to Meta’s refusal to remove misinformation warning labels on posts from state-affiliated Facebook pages. Now, Meta has taken that action and also prohibited ads from Russian state media FB pages, and demonetized these accounts, severely limiting the capacity for Russian authorities to use Facebook as an information vector.

Russia also has its own social media and messaging platforms such as VK, OK, Viber, Telegram, and other apps. So they easily communicate and post their activities to motivate Russian citizens. But Meta has taken a strong stance, while it’s also restricted access to many accounts within Ukraine, including those belonging to Russian state media organizations.

In addition to this, Meta has also opened a special operations center, staffed by native Russian and Ukrainian speakers, to monitor for harmful content trends. If users share war-related images and videos, it adds new warning labels to their posts. 

Also, Read – How To Signup VK Account

Also, Read – How to Signup Ok.ru Account

Meta’s also outlined a range of safety features for users in Ukraine, “including the ability for people to lock their Facebook profile, removing the ability to view and search friends lists, and additional tools on Messenger”. Meta works hard to find the misinformation posts from spammers and scammers seeking to capitalize on the situation for engagement.

YouTube

At the request of the Ukrainian Government, Google-owned second largest search engine and top video platform YouTube has announced that it’s restricting access to Russian television networks and youtube channels for users in Ukraine and also suspending monetization feature for a few Russian channels. It also removed Russian state-owned YouTube channels from recommendations and limited the reach of their uploads across the platform.

Russia YouTube Channels Blocked in Ukraine

As per YouTube (via The Wall Street Journal): 

“As always, our teams are continuing to monitor closely for news developments, including evaluating what any new sanctions and export controls may mean for YouTube.”

Twitter

Twitter also announced a temporary ban on all ads in Ukraine and Russia “to ensure critical public safety information is elevated and ads don’t detract from it”. Twitter banned political ads back in 2019, including those from state-affiliated accounts.

The #Kiev hashtag (at 2.5 million posts) was dominant on microblogging platform Twitter, while #STOPWAR (2,52,000), #Ukraine Russia (255,000), #Ukraine under attack (65,600), #Russia Ukraine War (27,800), #Russian invasion (68,700), #Poland (296,000), #Russians (608,000) and #America (774,000) were the other main trending ones on the platform a few days back during russia-ukraine war. 

Ukraine’s official Twitter account wants @Russia to be removed from the platform.

In addition, Twitter’s safety and integrity teams were monitoring the tweets and potential risks associated with the conflict to protect its services, including identifying and disrupting attempts to amplify false and misleading information, said a spokesperson. 

TikTok

Tiktok, the popular video creation app used by more than 1 billion people has been amplifying videos portraying old conflicts, scenes from movies, and even video game battles as if showing on-the-ground live footage.

The short video sharing platform TikTok reports that Russian-affiliated groups are using the app to spread ‘orchestrated disinformation’, while thousands of related videos are being uploaded to the platform, many fake, causing significant headaches for TikTok’s moderation teams. 

As of Friday (Feb-25-2022) evening, videos with the hashtag #RussianInvasion have received 32 million views and videos with the hashtag #RussiaUkraine have racked up 132 million views.

TikTok’s algorithm designed something of a paradox: If you watch a video repeatedly to try to understand whether it’s authentic or return to one after conducting research, “you’re telling the algorithm you want more of this,” Gregory said.

Also, Read – How To Go Live Stream on TikTok

The introduction of monetization option TikTok influencers for popular clips has also added new motivation for bad actors to create fake streams and broadcasts in the app, in a bid to lure viewers, while on the other side, reports have also suggested that Ukrainian TikTok users are using the app to communicate Russian troop locations to Ukrainian fighters.

Let’s hope this war stops soon between Ukraine and Russia and Peace Spreads Everywhere!

TikTok Beats Google

TikTok is the New Champion of the Internet in 2021. 

TikTok was the most visited website this year, according to the 2021 Cloudflare domain ranking. After August mid, TikTok became the leading website for most of the days of 2021, especially in October and November. In 2020, TikTok was ranked seventh in the list behind Google, Facebook, Apple, Netflix, Microsoft, and Amazon, but now it’s jumped to the top spot due to a covid-driven surge in popularity.

TikTok, which is owned by Beijing-based ByteDance Ltd, drove rapid growth in the internet world and provides interesting short forms of video content to its users. TikTok visitors use its app or browsers to watch videos that TikTok’s secretive algorithms predict and deliver to the users for engaging video content, on a user’s “For You” page. 

According to Wall Street Journal’s previous reports, the key to TikTok’s assessment of user interest is the length of time its users spend looking at a piece of content. Re-watching an item also affects its scoring.

Cloudflare describes TikTok’s journey

“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”

Top 10 Most Visited Domains/Sites on 2021

Here are Cloudflare’s top 10 internet domains which we have visited most in 2021

Top 10 Most Visited Websites 2021

Top 10 Social Media Platforms in 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

Also, ReadTop 7 biggest social media sites in 2020

Most Popular Chat (Messaging) Domains 2021

  1. WhatsApp.com 
  2. Telegram.org 
  3. WeChat.com 
  4. Signal.org

Also, Read – Tips and Tricks in Facebook Messenger

Top 10 Most Popular Video Streaming Sites 2021

  1. Netflix.com
  2. YouTube.com
  3. Roku.com
  4. HBOMax.com
  5. Hulu.com
  6. Peacocktv.com
  7. Disneyplus.co
  8. ParamountPlus.com
  9. Sling.com
  10. Iq.com

Also, ReadHow to add and change YouTube thumbnail

Top 10 Most Popular E-Commerce Sites 2021

  1. Amazon.com
  2. Taobao.com
  3. Ebay.com
  4. Walmart.com
  5. Jd.com
  6. Shopify.com
  7. Bestbuy.com
  8. Target.com
  9. Rakuten.co.jp
  10. Homedepot.com

According to the reports TikTok.com received more traffic than any other domain that doesn’t mean TikTok has more users than Google or competing social media sites. If TikTok isn’t part of your social media marketing strategy, in 2022 you should give more priority to this platform and create a TikTok marketing strategy for your business.

What is Clubhouse App?

The clubhouse is an invite-only audio chat app that is available only for iOS users. iPhone and iPad users can download this on the app store, which is where you listen to conversations and how you participate. In March 2020, this chat app was founded by Silicon Valley entrepreneurs Paul Davidson and Rohan Seth. Earlier, in May 2020 the platform had just 1500 users and was worth 100 dollar million. 

Clubhouse App Download Link: https://apps.apple.com/us/app/id1503133294

Clubhouse App Statistics

The clubhouse is now one of the most trending social networks on this planet. Here are some of the top stats of this application

  • As of Dec 2020, the clubhouse has around 10 million registered users.
  • More than 180 organizations and venture capitalists have invested in this app to date and raised $10 billion. 
  • Under the “Social Networking” category in App Store, Clubhouse is currently ranked #5 in the most downloaded apps list.
  • According to Fortune, this app has been downloaded more than 2.3 million times in January 2021 alone.
  • The clubhouse is currently available in 154 countries (the iOS App Store operates in 175 countries).
  • The clubhouse is currently the #1 most-downloaded app in Germany, Slovakia, Japan, and Turkey.
  • This social audio app crossed 440,000 downloads in Japan in early February 2021 alone.

You can check the Clubhouse Media Group Inc (CMGR) stock value here https://www.marketwatch.com/investing/stock/cmgr

Famous Clubhouse Users

Over the last few months, lots of celebrities including Elon Musk, Drake, and Oprah Winfrey joined this invite-only chat app. Here is the list of the most notable and famous clubhouse users and followers count.

Source: Backlinko

How to Join the Clubhouse App?

To join clubhouse app, you must get an invite link from an existing Clubhouse user to set up an account. If you are invited, you’ll get a link text message to your phone number which will direct you to a sign-up page of this app. 

If you don’t know if your friends as Clubhouse online users, you can still register for an account on the app. Once you set up a basic profile by using your contact information and select a few topics you’re interested and now you’ll see a screen that says you’ve joined the waitlist. So now your contacts who are on Clubhouse will be notified that you’ve joined the waitlist and possibly they can send you an invite to move you up to full user status. 

How does Clubhouse App Works?

Clubhouse works based on an invite-only method, so that subscribers can ensure that the people who do get accepted are genuine. The clubhouse is full of ‘rooms’, which anyone can join or start, and are titled with the topic of discussion. Inside, you can see the moderator aka the person who started the room, and the audience. These rooms are audio-only and disappear forever once the chat has finished. In each clubhouse room, you’ll find speakers, listeners, and moderators. The moderator is the person who started the chat and has the power to give a moderator badge to anyone else of their choice. They are also the only ones who can invite those who enter as listeners to become speakers in the chat. If you want to make your own club on the Clubhouse, you need to host your show on the app for three consecutive weeks. This means starting and moderating a room with the same title once a week for three weeks.

This app covers all topics such as sports, tech, life, places, wellness, faith, and more. If you want to speak in a room, you can ‘raise your hand’ and talk on the stage. 

Does Clubhouse have an Android app?

As of now, Clubhouse drop-in audio chat app is only available on iOS platform users and not available for android users. But they’re currently working on the android platform, soon we will get this app in the play store too.

How to Make Money Through the Clubhouse Chat App?

As of now, Clubhouse is a pre-revenue platform and currently, there is no option for monetization. However, Clubhouse is planning to roll out beta tests for monetization options before the end of this year. Especially, they’re going to focus on a crowdfunding model that pays creators directly vs. display ads (like Facebook and YouTube).

These are the major things you need to know before diving into this audio chat room app. Right now this Clubhouse application is overtaking TikTok as “the next big social network”. So it will be interesting to see what the future holds for Clubhouse.

Snapchat Acquired Music App Voisey

Last week, Snapchat has acquired Voisey, a U.K.-based music-tech startup that launched in 2019. The deal was reported by Business Insider, which did not include terms. It’s not clear how much Snap would have paid for the startup to acquire. But the news comes on the heels of a Snap filing earlier this month that indicated that the U.K.

Download Link: Voisey App for iOS

Voisey-App-Social-Singam

Voisey App

Voisey is a mobile app very similar to TikTok, but with much more of a creator-oriented bent. Whereas TikTok lets users lip-sync and dance to music in the app’s library, Voisey empowers users to co-create fresh tunes or portions of music up to one minute in length. Music creators, rappers, songwriters can upload their own beats, upon which users may then add layers such as vocals, harmonies, or percussion, together with assistance from technology features like auto-tune or other sound improvements. YouTuber Katia Holliday posted a tutorial on How to Record yourself using this Voisey app earlier this year.

Voisey was established by a group of music-tech business visionaries from Norway and the U.K. It hence raised around $1.8 million to date, as indicated by Pitchbook. Voisey is also ranked at 143 positions in iOS Music in the USA according to AppAnnie stats. Among those speculators was Norwegian DJ pair Stargate, which portrayed Voisey as ‘the future of songwriting.’ 

Music industry expert and analyst Mark Mulligan of MIDiA, an exploration firm, placed the obtaining with regards to the continuous development of music-arranged maker apparatuses like L.A. based Output, which as of late brought $45 million in its first-ever fundraising money.

We are on the cusp of a revolution in music-making,” Mulligan wrote, “with a host of new tools and services set to create the fastest growth in music creativity ever seen. Snap wants to be a part of that.” 

Voisey Acquisition

But Snapchat’s London spokesperson Tanya Ridd declined, dot.LA’s request for comment on this story. As a pointer of how these tools and services can lead song creators to authentic achievement, by this year-end, California-based craftsman Olivia Knight endorsed with Island Records and Warner/Chappell Music after she picked up footing on Voisey by making more than 100 videos on this platform. As of September, the application housed more than 11 million new tunes, which had all in all been played more than 200 million times, as per Music Business Worldwide.

Voisey has been depicted in the past as a “TikTok for music creation”. Furthermore, it looks similar to the mainstream video application, which like Voisey is likewise engaged around client created content. 

Then again, TikTok — in any event until further notice — is less about music creation and more about individuals making different sorts of substance — moving, composed messages, gab — set up with a good soundtrack. We state “until further notice” because TikTok’s parent ByteDance has likewise unobtrusively gained resources for music creation, so perhaps we should watch this space.

The move follows Snap’s ongoing dispatch of its TikTok-Esque “Sounds on Snapchat” a feature to let people add tunes to their Stories, to make them, well, more like TikTok videos. It is not yet clear how precisely the organization will incorporate Voisey, yet the obtaining signals a more extensive continuation of the rising conspicuousness that music plays in web-based media.

Snap’s stock has been on a tear since its cheery Q3 profit report, which goosed a following day share cost increment of 28%. From that point forward, the stock has risen another 21%, remembering a close 5% increase on Friday by the market’s close.

It was just last week that Techcrunch revealed TikTok has acquired Israeli based startup Voca.ai which makes AI-based voice agents for call centers for $70 million (although a close source said that is $120 million).

Social networking giant Facebook has launched another group calling app called CatchUp which supports both iOS and Android platforms. This app has been developed by Facebook’s internal R&D group, NPE (new product experimentation) team, and tested it in the United States. Now its rolled out online in USA and Cananda phone numbers, soon it will roll our all over the world. The reason behind the new app is to connect with friends and members though video calls in this pandemic period. 

Features in CatchUp App

This CatchUp video calling app allows up to 8 members to join a group calling at a time. However, this is not the first platform from Facebook that gives users to video calling facility including messenger, Facebook, and more. The major difference between CatchUp and other video calling platform is the CatchUp allows the users to indicate when they are available to talk; it’s like a calendar to fix an appointment. CatchUp won’t need a Facebook account to use this feature, it directly synchronizing your phone contact list and works.  

CatchUp users can also create and join groups of friends, family, and mutual contacts in the app, as same as other chat apps. Or you can place 1-on-1 calls as an alternative to using the phone. Placing a call is very simple, just a one-button tap and then “merging” group call as you do on your smartphone’s Phone app.

Facebook’s Official Notification

Facebook’s official blog on the new platform claimed, “Keeping in touch with friends and family is important, especially during this time of physical distancing. Messaging and video calling are great ways to send a quick update or connect with someone face-to-face, but speaking to someone over the phone offers a unique balance of both convenience and personal connection.”

As per Nikki shah, product lead said “Based on our studies, we found that one of the main reasons people don’t call friends and family more frequently is that they don’t know when they are available to talk or are worried they may reach them at an inconvenient time. CatchUp addresses this problem, and even makes group calling as easy as one tap.”

CatchUp works similar to how the Houseparty video chat applets you see who’s online live status, sending out notifications when friends open the app and flagging them as “here” in the app’s interface. Similarly, CatchUp shows users as “Ready to Talk” in the top section of the apps home screen, with offline users and other contacts listed below.

The intention of this app is to people no longer make phone calls – they don’t know when your friends or family members have time to talk and they don’t want to interrupt them. In the meantime, calls that can’t be addressed go to voice messages that recipients try not to check, which powers correspondence to go text message or chat apps. And keep in mind that video calls are on the ascent, a call is regularly progressively advantageous as users aren’t generally video-ready or they’re attempting to perform multiple tasks, not sit before a screen.

Twitter officially announced that users can able to schedule tweets by web version on Twitter. Scheduling tweets were only available with TweetDeck or other third-party tools, now Twitter offers this feature on its own platform. Twitter starts experimenting with this feature last November itself and it is now available to all Twitter users. This feature is very helpful for business and professionals to tweet regularly and increase twitter followers.

While using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen. 

This new feature lets users schedule a tweet for any time you’d like, as long as it’s within the next 18 months. The pop-up window includes the time zone that you used, so you can more easily understand when the tweet will be published. Here you can also see a list of scheduled tweets, which helps plan to schedule multiple tweets. 

How to Schedule a Tweet on Twitter’s Website

  • First, open the twitter on the web and compose your tweet.
  • Then, click the calendar icon, instead of hitting send.
  • Once you clicked it shows the date and time, now you choose when you want to post this tweet.
Schedule Tweets on Twitter - Social Singam

From this window, you can also view a list of all scheduled tweets and make adjustments if needed.

schedule a tweet calendar - social singam

Save Drafts on Twitter

Along with the scheduled tweets feature, there is also another new feature announced on the Twitter website, which is users can able to save tweet drafts. Recently, the social network made that inline composer retains its text as it if the user navigates to other parts of the website and it only saved the text as long as you stayed on Twitter. But now, you can draft tweets and resume them later. The positive thing about this feature is, Twitter users can take time and post a thoughtful tweet that is sending out to the world.

Before this feature when you click out of the pop-up tweet composer area, the website would usually ask if you want to discard the current tweet or finish it. Now, the pop-up question has been reworded as “Discard” or “Save”. If you’re familiar with saving drafts on the Twitter mobile app – it works the same way on the web version.

Drafts Tweet - Social Singam

However, Twitter users must keep in mind that schedule tweet feature only available on the web platform and the drafts saved on the web app will only be available on the web app platform, while the drafts saved on the mobile app will only be available there, as the feature is yet to be integrated among the platforms.

Facebook Acquires GIPHY

Facebook is buying GIPHY, the popular GIF-making, and sharing website around $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of this deal was first reported by Axios

What is GIPHY

Giphy is a New York based largest GIF and animated images creating sites on the internet. It offers tools for creating, sharing, and remixing GIFs. It was founded in 2013 and was originally simply a search engine for gifs that contains massive video library, with millions of daily users that share billions of GIFs, that generates revenue via branded content.

The GIPHY’s first major product expansion was an extension that allowed sharing via Facebook, introduced on its founding year, and it quickly added Twitter as a second integration. Various social media platforms rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more. 

Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news, People will still be able to upload their GIFs, same for developers and API partners. Giphy’s creative community users will still able to create awesome content. Facebook plans to continue to operate Giphy under its own branding and offer integration to outside developers. 

Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team. Giphy will also be available to Facebook’s other apps such as the main Facebook app, Facebook Messenger, and WhatsApp all already work through existing services and additional integrations. 

Around 50 percent of all of Giphy’s traffic comes from Facebook apps, with half of that coming from Instagram alone. Facebook says it will not collect any users’ information using Giphy’s API, but it will get valuable data about usage patterns across the web. The tech giant is currently under investigation by federal and state lawmakers for antitrust.

Best Social Media Marketing Certification Courses

In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, and brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior is mainly influenced by reviews and social media comments. So now all the companies invest so much time in social media and marketing.

Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger target audience. 

Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost your resume value rather than “I-read-this-online-somewhere”.

If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online. 

Social Media Certification Hubspot 

This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media. 

Cost: Free

Social Marketing Certification Hootsuite Academy

HootSuite is one of the recognized social media management and marketing tools and blogs that offer social media marketing certification courses by their marketing experts. This course covers everything about social media like setting up social media, optimize profile, growing your community audience, content marketing, and social media advertising strategy.

Cost: $199

Facebook Blueprint 

A Beginner’s Guide to Finding Images for Your Ads

Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depending upon the quality of the image. This Facebook Blueprint course covers all the best practices for creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply them to every social media broadly.

Cost: Free

Perks: This course provides a list of image editing apps that can help you improve images and videos.

Facebook-blueprint-certification-course-social-singam

How to Create an Ad on Facebook 

This course contains eight two-minute video sections with three key elements of a Facebook ad course. It helps to review your ad formats and provides creative options for awesome ad creation.

Cost: Free

Instagram for Business 

This Facebook beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips, and Insights.

Cost: Free

Get Started with the Facebook Family of Apps and Services 

If you’re new to Facebook for Businesses, this 15-minute beginner’s course is very essential. This online class covers Instagram, Messenger, and Audience Network too.

Cost: Free

Twitter Flight School Courses 1 & 2

Twitter’s official training platform currently offers two courses for social media advertisers.

  • Twitter Video Advertising Campaign Basics.
  • Twitter Video Advertising Foundations.

If you’re planning to launch a video campaign on this platform, these multi-module courses are very useful.

Cost: Free

The Quickstart Guide to YouTube – YouTube Creators

Learn everything about YouTube basics, how to start YouTube Channel, brand your channel, and get more YouTube video views with this online video course. These four lessons include a learning component, a hands-on task, and a quiz about this course.

If your brand relies on YouTube video promotions, this course offers various templates, creator tools, and guidelines for evaluating your channel’s content strategy, audience engagement, insights, and discovery.

Cost: Free

Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.

YouTube-Creator-Academy-Social-Singam

Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

About this course: 

This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter. 

Social Media Marketing Specialization

This course is designed by Northwestern University for marketing professionals like social media managers, freelancers, and executives who want to develop their knowledge in social media strategy.

It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.

  1. What is Social Media?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social Media
  6. Social Marketing Capstone Project

The cost of this course is $49/month including writing the tests and getting the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning. 

Introduction to Social Media Advertising

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Optimizing campaigns for business success

About this course:

This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long-term business success! 

What Is Social?

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills and abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.

Social Media Monitoring

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and their benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and other social media.

About this course:  

This free social media course on how to monitor your social media profile analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve their skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it your own social media training program.

The Business of Social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to execute social media to real business results
  • Managing a successful social media campaign and tracking insights. 

About this course:

This “The Business of Social” course is mainly for business owners, marketers, and social media managers who looking to apply social media marketing to their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than creating great good content. 

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Use polite comments on social media for work
  • Ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever thought about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following local, State, and Federal laws.

Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course: 

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old-school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and pick up clients.

Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat And more!

About this course: 

This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to knowing almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing. 

Learn these social media certification courses online and become an expert in your industry.