Undoubtedly, Snapchat reigns supreme as Gen Z’s go-to social media app. Rolled out in June 2022, Snapchat Plus, an optional subscription enhances the feature-rich platform with exciting upgrades, including the ability to customize the app icon, see story re-watchers, snapchat android dark mode, and designate BFFs. Exploring this, Snapchat’s Plus introduces the Friend Solar System, assigning planets to your close friends for a unique experience.

Snapchat Plus Features

The Snapchat Planet Order Plus is available for approximately $3.99, a nominal cost considering the enhanced convenience it provides compared to the standard version. These are the exclusive Snapchat Plus features:

  • Best Friends Forever (Pin as #1 Best Friend)
  • Story Rewatch Indicator
  • Custom App Icons/Themes 
  • Snapchat+ Badge 
  • Friend Solar System 
  • Dark Mode on Android
  • Priority Story Replies 
  • Story Timer 
  • Post View Emojis 
  • Friend Snapscore Change
  • Bitmoji Backgrounds 
  • Capturing Color 
  • Custom Notification Sounds 
  • Chat Wallpapers 
  • Custom Capture Buttons 
  • Gift Snapchat+
  • Story Boost
  • Map Appearance
  • Replay Again 

In this blog, we’ll guide you through understanding Snapchat Planets – their order, how they work, their meanings, and more. We’ll also share how you can view the Snapchat solar system for your friends.

Snapchat Plus Planets

Snapchat Plus Planet enhances the Snapchat user interface by adding a unique and engaging feature. This innovative addition has garnered widespread appreciation from Snapchat users worldwide.

We all are familiar with how a real solar system looks and works. In our solar system, every planet orbits the Sun and is separated by a certain distance. If you are a Snapchat Plus user, you are the Sun of your Friend’s Solar System.

With Snapchat+, users can select their top 8 friends and organize them in a circle, reminiscent of planets orbiting the sun. Although the concept of Snapchat Plus is straightforward, its impact on maintaining connections with best friends is remarkably effective.

Snapchat introduces an exciting way to elevate user experience, and Snapchat Plus stands out as a fantastic option. Users can designate 8 planetary spots to their closest friends, creating a personalized and visually appealing representation.

Each planet on Snapchat Plus is distinguished by its pictorial characteristics adorned with hearts. For instance, being assigned the Mercury planet signifies that you hold a special place as the closest friend in someone’s circle.

If you’re a Snapchat user, you’ve likely noticed the existence of two friend lists: “Friends” and “The Best Friend.” The contacts listed in the “Best Friend” category are considered the dearest and most cherished among your Snapchat friends.

Snapchat Planets – Best Friends Solar System Order and Meanings

In the Snapchat friend solar system, each planet aligns with a specific position on your Best Friends list, mirroring the order of planets in our actual solar system. As the sun of your Snapchat friend’s solar system, the assignment follows the sequence from Mercury, representing the friend with whom you share the most snaps and chats, to Venus, the second closest, and so forth, until Neptune, who holds the eighth position as your best friend.

1. Mercury

Similar to the arrangement in a real solar system, in the Snapchat best friends solar system, Mercury assumes the position as the first planet, symbolizing the user’s closest friend. Identified by a red planet adorned with four red hearts, Mercury stands as a distinctive representation of this special connection.


Mercury planet features

  • Pink colored planet
  • Red hearts around the planet

2. Venus

If you are assigned the planet Venus that means you are the 2nd best friend in the best friend list of your friends on Snapchat.


This Planet’s features are

  • Beige-colored (light brown) planet
  • Pink, blue, and yellow hearts

3. Earth

If you or your friend assigns the planet Earth to the Snapchat Planet Order list, it indicates that either you or your friend holds the third position on the planet order list.


The Earth planet in the Snapchat Planet Order list is represented with the same colors as the real Earth, featuring a moon, and stars, and adorned with red hearts around it.

4. Mars

If your friend assigns you the Planet Mars, it indicates that you hold the position of the 4th most favored friend in their Snapchat Best Friends list. 

Mars planet appears as a red planet with stars and purple & blue hearts around their friend bitmoji.


5. Jupiter

In the Snapchat Planet Order, Jupiter corresponds to the 5th position, mirroring its place in the Solar System planetary system. If you assign your friend as the Jupiter planet, it signifies that your friend holds the 5th place among the 8 designated friends.


The features of the Jupiter planet include:

  • Orange coloration
  • Pink, blue, and yellow stars surrounding the plane.


Following in the Snapchat best friend Planet Order, Saturn takes the 6th position, bringing its majestic rings into focus. Assigning this to your friend indicates that they occupy the 6th place among the designated 8 friends.


The features of the Saturn planet include:

  • Yellow coloration
  • A distinctive golden ring encircles the planet
  • Pink, blue, and yellow stars surround the planet.

7. Uranus

In the Snapchat universe planet, Uranus signifies the 7th position among the 8 designated friend slots allowed by Snapchat. As per this arrangement, the farther the planet, the more distant the friend in your friend list.


The features of the Uranus planet include:

  • Green colored
  • Yellow stars surround the planet.

8. Neptune

Neptune is the last and 8th planet in the Snapchat Planet Order. If you are assigned 8th place or planet Neptune in the Planet Order system then you are ranked 8th number in your friend`s list.


Planet’s features are mentioned as follows:

  • Blue colored planet
  • Blue stars around the planet

Also, Read – Snapchat Emojis Meaning

How Does Snapchat’s Friend Solar System Work?

To find out your position in your friend’s Snapchat universe, start by subscribing to Snapchat Plus. Once subscribed, check your friend’s profile for a badge with a gold outline—it’ll say either “Best Friends” or “Friends.” A Best Friends badge means you’re in each other’s top eight, while a Friends badge means you’re in their top eight, but they’re not in yours.

Tap on either badge to reveal your friendship position in the Friend Solar System. Snapchat makes it fun by representing closeness with planets, each indicating a different rank in their best friends list. For instance, if you’re Jupiter in their Snapchat solar system, you’re their fifth closest friend.

Here’s how to check which planet you are:

  1. Open your friend’s profile on Snapchat.
  2. Locate and tap the Best Friends badge to see which planet represents your position.

That’s it! This is how Snapchat’s friend’s solar system works. Just remember, you need to be a Snapchat Plus subscriber to access this feature.

While the Snapchat Planet Order may not align with everyone’s expectations, it’s important to note that this is how the Planet Order is designed by Snapchat. On Snapchat, the ranking of best friends is determined by the level of interaction you have with them. The user you exchange the most snaps and chats with over consecutive weeks becomes your best friend on Snapchat and is designated the Mercury

Snapchat is an app where you can send pictures and videos to your friends, but the cool part is that they disappear after a little while. It’s like sharing moments that don’t last forever. You can also use fun filters to make your pictures look silly or interesting. Snapchat is popular, especially among younger people, and it’s a way to have fun and quick communication with your friends through pictures and short videos.

The app also introduced Stories, a feature enabling users to share a collection of Snaps that vanish after 24 hours. Known for their playful filters and lenses that augment users’ photos with creative effects, It has various features like bitmoji, Discover and Snap Map provide avenues for users to explore content from publishers and see where their friends are in real-time.

While Snapchat is typically used for one-on-one messaging, you can also create group chats. Group Chats allow you to message or chat with multiple friends or family members simultaneously. If you’re curious about how to create a group chat on Snapchat, this guide is here to help you out.

Also, Read – Snapchat Emojis Meaning

How to Create a Group Chat on Snapchat

Snapchat allows you to keep up to 200 members in a group chat. creating and maintaining group chats on Snapchat is easy once you know the steps. It’s worth noting that Snaps sent to a Group won’t contribute to Snapstreaks with individual friends on Snapchat. If you want to maintain your streaks with someone, you’ll need to continue sending them individual snaps.

  • Launch the Snapchat app on your iOS or Android device and select the Chat icon.
  • Click the New Group button and choose the contacts you wish to include in the group. 
  • Alternatively, utilize the search field to locate and add contacts to the group.
  • Select the New Group Name section to assign a name to the group.
  • Initiate your group chat by tapping the Chat with Group button.

Follow the above similar procedure on both Android and iPhone applications and make a group on snap my own.

How to Manage Snapchat Group

To manage your Snapchat group, follow these steps within the group chat by tapping the menu icon at the top left of the screen. In the menu, you’ll find various options that enable you to:

Share Your Location: Let the group know where you are by sharing your location.

Edit the Group Name: Change the name of the group to something more fitting or relevant.

Turn on Do Not Disturb: Activate the Do Not Disturb setting to mute notifications from the group temporarily.

Auto-Save Group Stories: Enable the auto-save feature for group stories to keep a record of shared content.

Add More Friends to the Group: Expand the group by adding additional friends to enhance the conversation.

Leave the Group: If you wish to exit the group, use this option to remove yourself from the conversation.

How to mute or leave group chats on Snapchat

After creating a group on Snapchat, it’s important to note that you cannot remove friends from the group yourself. The ability to leave the group is individual, and each member can only remove themselves. 

  1. Open the group chat and tap the group name or icon at the top.
  2. Tap the three-dot menu in the upper-right corner.
  3. To mute the chat, tap “Message Notifications.”
  4. Choose “Mentions Only” to receive notifications when someone mentions you.
  5. Choose “Silent” to mute all notifications.
  6. To leave a group chat, tap “Leave Group.”
  7. Tap the “Leave” button to confirm.

Snapchat stands out as one of the most extensively used social media applications. However, managing an app with a massive user base comes with its challenges. If you happen to face issues while using the app, refer to our guide for swift and straightforward solutions when Snapchat is not working. This resource aims to assist users in troubleshooting common problems and ensuring a smoother experience with the app.

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Have you ever faced challenges when attempting to download and watch a Facebook video offline? Sadly, there’s no official way to download videos from Facebook, unlike some premier streaming services such as YouTube Premium or Netflix. Directly downloading videos from Facebook is not permitted by the platform. While there is a “save” option for Facebook videos, it only stores them on your Facebook profile.

Downloading a video from Facebook is possible as long as it’s set to public. For Windows, Mac, and Android users, the process involves copying and modifying the video link. On the other hand, iPhone users need to use third-party FB downloader apps.

Wondering how to download Facebook videos? Luckily, this blog will tell you the simple and easy steps to download Facebook videos from your computer’s web browser and on the Facebook Android and iOS apps.

How to save a video on Facebook to watch later 

Before diving into the process of permanently downloading videos from Facebook, there might be instances when you simply wish to save a video within the platform for easier access later on – think of it as “bookmarking” a video.

  1. Identify the video you want to save for future viewing.
  2. Click or tap on the ellipsis icon (three horizontal dots) located in the top right corner of the video post.
  3. Select “Save video” from the menu that appears.

All of your saved videos will be stored in your Facebook profile, you can watch them whenever you need.  

On a computer, navigate to the top menu and click on “Watch” – the icon resembling a computer monitor with a play button in the middle. From there, select “Saved Videos.”

On a mobile device, click on your profile icon, tap the three horizontal lines, commonly referred to as a “hamburger menu,” and then select “Saved.”

How to Download Facebook videos on the desktop

Follow the below steps to download any facebook videos on your computer.

  1. Open your desktop browser and navigate to the Facebook website. Choose the video you wish to download.
  2. Click on “Share” and then select “Copy link.”
  3. Paste the copied link into a new browser tab. If the link appears shortened, like “fb.watch,” hit Enter to expand it to a complete URL starting with https://www.facebook.com.
  4. Modify the URL in the address bar by replacing “www.” with “mbasic.” and press Enter.
  5. You’ll now be directed to a simplified mobile view. Click the play button to initiate the video. If it doesn’t open in a new tab, right-click on the video and choose “Open in a New Tab.”
  6. Right-click on the playing video and select “Save Video As.”
  7. Choose a location on your computer and save the video.
  8. Alternatively, click the three-dot menu in the lower-right corner and choose “Download.” The browser will save the video to the default download location.

How to download Facebook videos on Android phones

Downloading Facebook videos on your Android phone using the default Google Chrome browser is very simple.

  1. Open the Facebook app on your Android phone.
  2. Launch a video and tap the three-dot menu located in the upper-right corner.
  3. Choose “Copy link.”
  4. Open Chrome browser and paste the copied video link.
  5. Play the video and perform a long tap on it.
  6. Select “Download video.”
  7. To access this downloaded video go to the Downloads folder or your video gallery on your mobile. 

Follow the same method to download FB videos for Samsung mobile devices.

How to download a Facebook video on iPhone

On iPhone, directly downloading Facebook videos using the mobile web players on Safari or Google Chrome isn’t supported. Instead, we rely on a third-party service that makes it easy to download Facebook videos on your iPhone.

  1. Open Facebook and select the video you wish to download.
  2. Tap “Share” and choose “Copy link.”
  3. Launch Safari and navigate to the savefb.app website.
  4. Paste the link into the provided box and tap the “Download” button.
  5. Allow a few seconds for the video to be processed.
  6. When presented with the option to download in various resolutions, select the “Download” button next to your preferred resolution.
  7. Confirm the operation by tapping the “Download” button in the popup window.

The video will now be saved to your iPhone.

Warning – Exercise caution before downloading any videos from Facebook, and refrain from using downloaded content for commercial purposes. Engaging in such practices may result in legal consequences, as it involves the use of copyrighted material without the owner’s explicit consent.

Threads, the Meta’s answer to a social platform akin to Twitter, has expanded its accessibility to the web. Formerly confined to a mobile app, Threads can now be experienced on your desktop. In this comprehensive guide, we’ll walk you through the navigation of Threads’ new desktop website.

Exploring the Threads on Website

If you haven’t explored the Threads website version yet, join us on this blog. We’ll cover how to access it, what features you can expect, and how to utilize Instagram’s thread website effectively.

Things to Do on Threads’ Website?

While you might not have access to all the features available on the Threads mobile app, there are still plenty of things you can perform on the Threads website.

  • Posting threads
  • Viewing your profile
  • Scrolling through your home timeline’s threads
  • Viewing individual threads and their replies
  • Liking threads
  • Searching for accounts
  • Following and reposting threads
  • Commenting on or replying to threads
  • Viewing notifications

There are still some things you can’t do on the Threads website such as

  • Edit your Threads profile
  • You can’t quote a thread (Tweet). if you select the quote option on the thread website, it shows “coming soon”.
  • Can’t access your account settings.

Accessing Threads Website Version

To access Threads on the web, open a web browser and navigate to Threads.net. If you have an existing Threads account linked to an Instagram account, simply log in using your Instagram credentials. The user can’t sign up/create a new Threads account. It can created only from an existing Instagram account, so you need your Insta username and password to log in.


Using Threads on the Web

Navigating and utilizing meta’s Threads on the web resembles the mobile experience. Here’s a breakdown of basic tasks:

The Main Icons

Most essential icons are located at the top of the screen:

  • Home Icon: To view or refresh your Home feed
  • Heart icon: To view notifications
  • Person icon: To view your own profile
  • Pen and paper icon: To compose a thread
  • Magnifying glass: For finding and following accounts

Navigating Your Threads Profile

When you’re on the web version of your Threads profile, you’ll notice several options. You can navigate using three tabs—Threads, Replies, and Reposts. These tabs organize your posts into different categories: your own thread posts, your replies on others’ threads, and the threads you’ve reposted. By selecting any of these tabs, you can view that particular type of post.

Moreover, selecting your number of followers allows you to see who follows you and whom you follow. Additionally, clicking on the Instagram icon enables you to visit your Instagram profile.

The Home Feed and Interacting with Others Threads

On the Home feed page, you’ll find two primary features at your disposal: a toggle button for changing your feed view and the “Start a thread…” option. As previously mentioned, you can switch between viewing modes on the Home feed, alternating between “For You” (showcasing recommended posts) and “Following” (displaying posts solely from accounts you follow). This switch is done by selecting a button situated in the lower-left corner of your screen. The button’s appearance changes based on the enabled mode (appearing as “Following” when in that mode). To switch modes, simply tap on this button.

The “Start a thread…” option is another way to initiate a thread post. By selecting “Start a thread…” positioned at the top of your Home feed, you’ll open a screen to create a new thread.

Engaging with others’ threads is straightforward, especially if you’re familiar with other top social media platforms. Here’s how you can interact:

  • To view a single thread and its responses: Click on the thread post itself to access a dedicated page for that specific post, which also showcases any comments related to it.
  • To like a thread: Click on the Heart icon situated below the thread post.
  • To comment on or reply to a thread: Click on the Speech bubble icon below the post.
  • To repost a thread: Click on the Pair of Arrows icon below the post.
  • To share a thread: Click on the Paper airplane icon below the post.

Other Notable Features

There are a few additional features within Threads on the web that don’t fall into the previously mentioned categories.

To follow another account, there are three methods you can use: hover over their account name, then choose “Follow,” or select the Plus sign icon on their profile picture followed by “Follow.” Alternatively, you can visit their profile page by selecting their account name and then opting to “Follow.”

For adjusting settings like enabling or disabling dark mode or logging out from Threads on the web, you’ll find these options in a single menu. Located in the top-right corner of your screen, the menu icon consists of a pair of horizontal lines. Click on this icon, and from the menu that appears, you can:

  • Choose “Switch appearance” to toggle dark mode on or off.
  • Select “Log out” to sign out of Threads on the web.

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Living in a world where a single scroll can cover nations and cultures, speaking up on Twitter has turned out to be an art of the digital age. Considering that there are millions of tweet posts every single day and most people wonder “How can I make my Twitter unique?” is not because your characters have powers. It is about creating a compelling existence in such a large social media space.

Unlocking the secrets of being successful on Twitter where attention spans are so fleeting and trends change faster than one’s eyes can see is highly desired.

Therefore, let’s find out together what should be added to this routine so that your tweets are heard as loud as possible by your readers and followers. They don’t just have to listen but also read information that could interest them.

Why is Twitter (X) so important?

Founded in 2006, Twitter offers a service referred to as “microblogging”. In this case, users can write short messages not exceeding two hundred eighty characters otherwise known as tweets so use an online tool summary generator this is very useful for short messages. This is a brief but convenient means of communication, sharing information, and interaction with others.

Being one of the most influential communication forms, Twitter is important because of how it has spread extensively. It has over 330 million active users globally who use it to access information about current events and discussions. Twitter equalizes the playing fields on which even leaders, politicians, celebrities as well and small business owners can openly share opinions and thoughts.

In late July 2023, Elon Musk rebrands Twitter as X, replacing the blue bird logo with a white X on a black background and Changing tweets to posts.

What makes a Twitter (aka) X post stand out?

Creating tweets that stand out involves a combination of factors, and here are some of the key elements to consider:


Tweets that contain graphics or video are more appealing than text-only ones.

Visual content is guaranteed to catch the eye in a busy Twitter stream. In addition, tweets that have eye-catching images, GIFs, and videos get much more engagement compared to tweets that contain plain text. However, including multimedia stuff in your tweets might just be a breakthrough. Use quality images that correlate with your message.

A powerful tool on Twitter is visual content. To make your Twitter posts stand out with visuals, consider the following:

  • Choose High-Quality Images: Poor quality of images may overshadow your message. Ensure that you use simple but sharp images that increase the value of your tweet.
  • Incorporate GIFs and Videos: You can include animated GIFs or short videos that will move your tweets. They can help enhance your argument or make it funny.
  • Embrace Infographics: A good option for presenting a lot of complex data in simple form is an infographic. Create or circulate informative and useful infographics to suit your prospect base.
  • Timing is Key: Share post visual content when your audience is more active. Determine when exactly to post via Twitter analytics.

Engaging Copy:

Good tweets that are informative and interesting are also easily liked and retweeted.

Words hold a lot of power. The quality of the tweets crafted is important as it should be concise but informative and captivating. Your tweet should resemble a miniature story that captures one’s attention from the opening words and compels them to interact. The use of puns, wittiness, and relevance may help make your tweet memorable.

To craft compelling and engaging tweet copy, keep these tips in mind:

  • Be Concise: Twitter’s character limit demands brevity. Be brief but clear. A summarizing tool takes a large amount of text as input and generates a shorter, more concise version. 
  • Use Emojis: Your tweets could be enhanced by emojis that communicate emotions, and lend an individual style to them.
  • Pose Questions: Encourage interaction by asking questions. The system encourages users to share their opinions.
  • Tell a Story: Provide some background of putting together a story that will make it easy for the people you are targeting to understand your tweet.
  • Include Calls to Action: Ensure that you have clear calls to action for users. These actions should be aimed at asking for retweets, likes, and click-throughs.

Relevant Hashtags:

The use of hashtags enables many people with an interest in discussing the same matter to see what you are tweeting.

The method used for content organization on Twitter is hashtags. They search for tweets of interest for users. Appropriate hashtags can go hand in hand with your tweets making them noticeable by a broader audience but at the same time a specified one. Incorporate those popular trending hashtags in your niche carefully in your tweets.

Using hashtags effectively can increase the discoverability of your tweets:

  • Research and Choose Carefully: Search for relevant hashtags that are trending and popular about your content. Therefore, tools such as Twitter’s trending section, and third-party platforms could be of great assistance.
  • Avoid Overuse: Do not pepper your tweets with too many hashtags. Sometimes, two to three carefully selected hashtags suffice.
  • Create Branded Hashtags: When promoting a campaign or an event, develop a specific hashtag to measure engagement and communication.

Interaction with Other Users:

Twitter is a social network, so one should comment on people’s tweets, retweet their material, as well as follow certain individuals.

Twitter does not work in a one-directional manner, but it builds upon interaction and engagement. You can actively involve yourself in conversations by replying to others, re-tweeting relevant info, and following those having similar views as you do. Interacting with others increases your visibility and creates a feeling of belonging.

At the core of Twitter’s essence lies engagement. Boost your presence by:

  • Respond to Mentions: Ensure that you reply instantly to a tweet upon mentioning you. This shows gratitude and fosters relationships.
  • Retweet and Quote Tweets: Share content from other people who have good content for your audience.
  • Follow Relevant Users: Be careful to also link in and imitate the leaders’ footprints. It may create reciprocal followers as well as collaborative prospects.
  • Participate in Twitter Chats: Connecting in some niche-related Twitter chats enables you to interact with an audience who has interests specifically related to your products or services.
  • Respect and Be Civil: Twitter is an open forum of conflicting views. Be polite and maintain good rapport, and at all costs keep away from provocative encounters.


Twitting in a fast-moving world – how does one stand out? Using eye-catching imagery, compelling text, relevant hashtags, and interacting with your co-tweeters makes your Twitter posts shine. Always be consistent with the information as it is being published with your unique styles or voices. Over time, this will differentiate you in Twittersphere. So go ahead, write great tweets, and see your Twitter fame increase. The fact that you can make it on Twitter in a society with new developments makes it a valuable achievement.

What: The article covers the top 9 unique Snapchat trends that will dominate the space by 2024. It explores the specific features, filters, and functionality that catch the attention of users on the platform.

Why: Understanding the latest trends on Snapchat is crucial for staying relevant and informed in the rapidly evolving social media landscape. This knowledge empowers users to leverage the platform effectively for personal and business use, ensuring they don’t miss out on key opportunities for engagement and growth.

Snapchat is a social media platform which is constantly evolving. It has unique features and trends that have evolved over the years. It contains various features and trends such as stories, lenses and filters, snap maps, discover, Bitmoji, Spectacles, Spotlight, Gamification, Mini Apps, Original Shows, Chat and Messaging, Memories, Snapchat Premium, Trends, and Challenges. Snapchat trends give you a general overview of a keyword’s popularity on Snapchat. It looks similar to Google Trends and does not require you to have a Snapchat account. Its data is unlimited so you can search for any keyword to see its usage pattern. You can follow influencers or popular accounts as you like to explore the Discover and Spotlight sections/page daily by staying up-to-date. 

Top 9 Exclusive Snapchat Trends

Captcha Inspired Snaps

In this trend, users can create a snap with overlay text in curl by making it distorted to copy CAPTCHAs. Snapchat constantly adds new features in certain periods which may lead to changes in these trends. New ones may emerge as time goes by.

Shazam Integration

These trends help to identify random songs by providing cover art, song titles, and artist names. It is possible due to the built-in version of Shazam (App to identify songs). You can identify random songs by pressing and holding the camera button while the song is playing in the background. It has the best chance of identifying songs but sometimes it might fail on the first attempt.  

GIPHY Integration

These trends allow you to add animated stickers to your snap. It contains a vast library of GIFs which allow you to share various GIFs with friends and family.

3D bitmoji

These trends are used to create a list of emoji that are little cartoon characters of themselves. You can build your own emoji which represents you all around Snapchat. You can share this Snap emoji while communicating with others.

Snapchat 3d bitmoji

Augmented Reality

Augmented Reality (AR) is a technology that blends the real world with computer-generated sensory elements like visuals, sound, and haptic feedback to elevate a user’s perception of reality. Snapchat has been actively integrating augmented reality (AR) features into its platform, establishing itself as a developer in introducing AR technology to the world of social media. 

Face Swap

This trend is very popular among the users. It had various face swap features and trends that were popular among its users. You can swap faces with friends, pets, or even inanimate objects on Snapchat. Sometimes face swap filters give you very funny results. Some popular face swap filters are Gender Swaps, Baby Face Filters, Aging Filters, Face Swaps with Objects, Celebrity Face Swaps, Dance Challenges, and Pet Face Swaps.

Cosplay Snapchats

In this trend, users dress up and act as characters from video games, TV shows, and movies. You can share your creativity with friends and fellow enthusiasts on Snapchat. You can use hashtags and geolocation to make your cosplay more discoverable to a wider audience.

Snapchat Spotlight Feature

Snapchat Spotlight was specifically created to challenge platforms such as TikTok and Instagram Reels. With this feature, you can easily generate and share short videos among the Snapchat community. Much like other short-form video platforms, Spotlight enables users to exhibit their talent and skills through 60-second videos. 

Snapchat Maps 2.0

These trends allow users to share locations with friends, view their friends’ locations on a map in real-time, nearby events and experiences, meet up points, and coordinate social activities. It has gained popularity due to various uses.

How To Discover New Snapchat Trends?

Keeping up with new Snapchat trends is a thrilling manner to stay in the circle with the most current creative and popular material on the app. It is vital to note that these trends can encompass filters, lenses, storytelling styles, and imaginative challenges. To be well-prepared to explore and engage in these trends, it’s necessary to remain busily involved and curious on the platform. Following are some tips on how to discover new Snapchat trends. They are :

  1. You can follow Influencers and Celebrities. They can give you information about what’s currently popular.
  2. You can engage with your friends and families. They might share trending content and join group chats or engage with friends’ Stories to discover new trends.
  3. You can Browse Snapchat Stories to see what other users are posting. Frequently appearing themes, filters, or effects might indicate emerging trends.
  4. You can explore Snapchat’s Discovery Features like the “For You” page which shows trending and popular content. 
  5. You can Search Relevant Hashtags to search for hashtags related to topics that can help you discover new trends and communities within Snapchat.
  6. You can Participate in Challenges to create and share content around a specific theme or hashtag that helps you stay current with trends.
  7. You can Stay Active and Experiment which helps you to discover different types of content, filters, lenses, and effects.
  8. You can follow Snapchat News and Updates to stay informed about new features, updates, and partnerships that might lead to emerging trends.
  9. You can Engage with the Snapchat Community where you can discuss trends, share tips, and collaborate on creative projects
  10. You can Use Third-Party Apps and Websites to help you discover what’s popular on the platform.
  11. You can Follow popular Snapchat users and influencers who are known for setting trends that reflect the latest trends and creative ideas.

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Growing advertisements on Snapchat

Snapchat has evolved so much in recent years drastically. As a popular social media platform, it has transformed the advertising world. It has built a new way to engage with their target audience. Many brands have already started putting effort into advertising and selling on social media. According to the experts from CDR Report Writers, Snapchat has introduced different advertising features for businesses and delivered impressive results. Features like augmented reality (AR) filters, sponsored lenses, etc. allow advertisers to create unique and engaging advertisements helping users not only capture attention but also encourage them to participate in brand campaigns. Snapchat has become a dynamic platform for businesses to grow their brand presence and connect with people who are more engaged with the platform.

More Content For Gen-Zers

According to the source, 90% of the Gen Zers demographic watched shows and publisher content on Snapchat, and 2,083,333 snaps were sent per minute globally. Gen Zers are the kids Born between 1997 and 2012. They have a different mindset and are known for creativity, and short, visually appealing content. Recently Zynga (gaming Company) introduced Snap Game for Snapchat users and users can chat with each other during gameplay. Other features are Snap Minis, the Camera Kit for brands, and the expanded Snap Kit. 

If your business shares the same target audience as this platform, then you can attract a lot of Gen Zer Snapchat audience. Firstly, your businesses should know Gen Zer’s preferences and interests and then create content that matches their interest. As a result, you can attract a mass number of Gen Zers.

Continued Competition With Instagram

Snapchat experienced several new users this year due to its introduction of new filters and its ongoing effort to develop augmented reality options. By launching Snap 3D, they allow users to take multi-dimensional selfies and also develop an action bar to upgrade navigation. 

However, despite these upgrades and new features, Snapchat would face tough competition in the market. Snapchat contains a disappearing content feature which makes it popular but since Instagram copied these features, Snapchat’s excitement has reduced. 

According to the source, the number of daily Instagram Story users is more than the number of Snaps created in a day. Additionally, Instagram generally offers users a more user-friendly and straightforward experience compared to Snapchat. Furthermore, Instagram was launched earlier and has a larger and older user base compared to Snapchat. 

Snapchat For Presidential Debates

Snapchat for Presidential Debates has the power to transform political engagement in the digital era. This popular social media platform is known for temporary media content that offers lively and easily accessible space for candidates to connect with tech-minded young voters. 

By utilizing Snapchat’s Stories feature, candidates can deliver short policy highlights, dazzling video messages, and real-time updates, making sure that they reach a variety of audiences. Snapchat’s tools like polls and Q&A sessions can provide a platform for direct interaction between candidates and voters promoting a more overall interactive democracy. 

Further, By using geolocation filters on Snapchat users can easily locate debate watch parties and polling locations, restoring civil participation. Although Snapchat’s format may raise concerns regarding depth and substance, it holds the potential to enhance accessibility and enthusiasm for political discourse among the digital generation, ultimately increasing civil engagement. 

News And Political Programming On Snapchat

Snapchat has become a very popular platform for news and political programming, especially among its young and tech-minded users. Its feature like “Discover” allows content creators and media channels to deliver quick and interesting news updates and political coverage. 

Various well-known businesses/organizations have joined Snapchat, providing live coverage, stories, and content related to their businesses/organizations. Due to this users can be up to date about their ongoing events and politics. 

Other features like “Stories” help to make a connection between politicians and their followers, offering behind-the-scenes (BTS) and sharing their thoughts on various issues. This combination of interesting content along with real-time updates, has made Snapchat a popular and important platform for news utilization and political debate, especially among young citizens.

New AR and VR Features 

Snapchat has been actively looking for ways to incorporate augmented reality (AR) and virtual reality (VR) features into their platform to enhance the user experience and one way they have done so is with features such as “Lens” which will include AR. Additionally, Snapchat introduced “AR Bitmojis,” which allows users to bring their own Bitmoji avatars to life in the real world using AR technology. Since Snapchat is targeting VR, it is testing Spectacles viewing, smart glasses that can capture 3D images and video for a more immersive storytelling experience. 

These glasses aim to bridge the gap between the physical and digital worlds by them enabling users to create content with their vision. Snapchat’s commitment to AR and VR innovation reflects its determination to evolve beyond a traditional messaging app and become a platform for creative expression and immersive experiences.

Wrapping Up

Snapchat can influence a lot of people and cannot be underestimated. It has a serious impact on how users engage with the platform and connect. You can form a strong bond and establish friendly and close communities by maintaining streaks. Utilizing Snapchat’s various Lenses, Filters, and Bitmojis can grant you the fun and personalized experience of the platform. 

Additionally, the introduction of Snapchat trend Snap Maps and the integration of third-party services like GIPHY and Shazam can reveal flexibility and responsiveness to the needs of its users.

Snapchat trends are always changing and have a big impact on how you communicate and interact in the digital world. To make the most of this platform, users, brands, and content creators need to keep up with the latest features and trends. By staying up-to-date, you can use Snapchat to build relationships, boost engagement, and stay ahead in the evolving digital world.

At Social Singam, we bring you the latest news from the social media industry worldwide. Our updates can assist you in increasing visibility, attracting visitors, engaging with customers, and generating leads through social media.


How To See What’s Trending On Snapchat?

You can follow top influencers and brands, observe friends and other daily activities, and explore the Discover page. Also, always update Snapchat to stay informed about any new features within the platform. 

Why is Snapchat Trending?

Mostly Snapchat app is used by Gen Zers where young Gen Z users can easily share their ideas, opinions, content, etc . which can boost their confidence. Also, Snapchat frequently updates to provide them with appealing features such as Snap Games, Snap Minis, the Camera Kit for brands, the expanded Snap Kit, etc. which attract Gen Zers and make Snapchat Trending. 

What’s the trending Snapchat filter?

Many Snap filters are trending such as Simple Love, Polaroid, Vogue Noir, Pecan, VHS Video Camera, Recording Frame, Dog Lens, Neon Devil Horns, YO Lens, Vibe Glass, Rustic Charm, 3D cartoon etc. Among all of them, the 3D cartoon is trending on Snapchat and has generated several billion impressions.

Are you in search of Facebook lead-generation strategies? 

Are you juggling around to get qualified leads quickly?

Don’t worry, we have a solution for you. In this post, we are going to make a way for your business to generate leads using Facebook!

Every marketer from all around the world needs more leads. They go to any extent to try something new to generate leads, so the market is continuously getting competitive.

With such great competition, social media platforms become a great way to get qualified leads as everyone loves to spend their time there. Facebook is one such platform that provides a variety of tools to help you drive more and more leads.

But why Facebook?

One of the greatest benefits of using Facebook as a lead-generation social media platform is the number of active users it has. As per Statista, a rough estimate of the number of active users on Facebook is around three million.

So, if you are interested in getting part of such a big race, we are here to help you. In this blog, you will read about the 6 best strategies to generate leads using Facebook along with the basics of it.

Let’s dive in!

What are the types of leads you can get on Facebook?

Facebook lead generation is the way to generate high-quality leads by creating interest in your products or services via paid and non-paid tactics. Being one of the busiest social media channels, Facebook has ample features to offer to engage the target audience.

But what are the primary ways to reach those leads? There are two routes to generate leads on Facebook: Direct and Indirect.

Direct Leads

The lead generated by sharing content that links directly back to the lead form on your business website is a direct lead from Facebook. In such cases, visitors share information in return for an offer, like a coupon, ebook, or discount. Such kinds of forms are on landing pages particularly showing that offer.

Indirect Leads

The leads that are generated by using Facebook on the route of conversion are indirect. For instance, sharing a call-to-action button in any blog post that is linked to the landing pages of the website helps to generate indirect leads through Facebook.

Let’s take a step further to know the best strategies for generating direct or indirect leads.

Effective Tips to generate leads using Facebook

Generating leads using Facebook can be a highly effective strategy for businesses and marketers. Here are some tips to help you generate leads effectively on the platform.

1. Add call-to-action to your Facebook page

Including an appealing call-to-action or CTA on your Facebook page can get you to grab visitor’s attention. Facebook added the feature of having CTA on the business pages some years back. The button is simple yet powerful enough to generate leads by directing them to respective landing pages. This way one can drive more traffic to their website from the Facebook page.

The platform offers around 20 default CTAs, like ‘sign-up’, ‘learn more’, ‘contact us’, ‘shop now’, ‘book now’, etc. You can easily choose from the given list and use it to generate qualified leads. Make sure to align that button with the present needs of the marketing campaign.

Some marketers choose a CTA and keep it the same for some weeks or even months, but you can take it a step further. You can switch buttons to match the business goals and latest campaigns to the web page it is linked to. You can pin a post around a single campaign or you can align the CTA with a specific page.

2. Use Facebook Messenger bots

Artificial intelligence (AI) is one of the latest technologies buzzing around the world. Many industries, like healthcare to software, are making the best use of AI. The case is the best fit in the world of customer service support to implement chatbots.

The AI-based chatbots can decrease time spent on tasks like responding to every customer request. Not only you can save time, but also save money as you don’t need customer support executives. Apart from this, there are many more advantages of using Facebook Messenger bots:

  • You can drive traffic to your product page. After starting an initial interaction with the prospects, you can start inclining them to the product page to shop for specific products. While opting for this, make sure to be polite and helpful to further align potential visitors towards your brand.
  • They help you to enhance customer awareness. Bots can help to greet newcomers to your page with any engaging message that conveys every information about you, and your mission. By using chatbots this way, you can share more information about your business which leads to enhanced brand awareness and credibility.
  • Lastly, it helps to improve customer service. With good customer support, you can make a strong brand reputation other than just handling customers. This enhances the chances of Facebook lead generation and converting them to fill the sales funnel. With chatbots, you can make sure to answer every query at any time. You can enhance the chatbot conversation by giving ‘frequently asked questions’ answers.

3. Try the Facebook live video option

Facebook live video is another one of the greatest lead generation strategies. Its streaming features allow you to broadcast videos in real-time. You can also share important events with your followers via live streaming. Overall, this way of Facebook lead generation helps your business to stay authentic, and relatable.

Apart from making your brand credible, it helps you to interact and engage with potential viewers. As viewers love anything credible and spontaneous, you will get 6 times more engagement with very little effort and resources, unlike polished videos. Here are many creative ways to utilize Facebook live video for businesses:

  • You can give a virtual tour of your physical store to the viewers.
  • You can showcase the latest product or service.
  • It allows you to sell products or services in real-time.
  • It’s easy to conduct a Q&A session.
  • You can conduct virtual events or webinars.

For instance, if you own a home improvement business, you can have a live video session with the audience on ‘how to clean chimneys’, and ‘how to renovate your home within budget’ or you can have a general Q&A session with the audience. If you conduct an informative live video session, you can get abundant home improvement leads.

Another great example of using Facebook live video for lead generation is collaborating with any influencer or celebrity. You might ask them to ‘Go Live’ to create a buzzword for your business or to do word-of-mouth marketing.

4. Run contests or giveaway programs

People from all over the world love contests and giveaways. You can run contests and give discounts to engage more audiences and provide a fun user experience. This way you can grow your customer base and drive traffic to your business website. Traffic means rolling in more and more qualified leads.

Since the aim of contests is Facebook lead generation, you need to publish engaging and attractive posts. You can add attractive images or videos, and the link to the giveaway page with compelling copy design. The link to the contest landing page with a form for the visitor works as a lead contact form for your business.

5. Post landing pages for offers on Facebook

One of the best strategies for Facebook lead generation is to send visitors directly to a landing page containing your product or offer you want to generate leads for. When you follow this strategy, make sure that the offer has an appealing feature image.

If you want Facebook to choose the right image from the blog post into the Facebook post, optimize the images well as per their size. In such posts, there are mainly three things visible to the user:

  • Images
  • Caption or the copy
  • CTA (call to action) button.

So, try to optimize all three, not only images. Each should give a clear idea of what you are offering and where the respective link will get them. Then only the potential users will click and you will get qualified leads.

6. Pin offer posts used for lead generation on the top of the news feed

If you want to showcase an ordinary post on the page’s timeline, pinning the post is the solution for it. Such highlighted posts will remain on your timeline for approx. seven days. After seven days, it will go down into the news feed on the date when it was published.

You can pin any posts including live videos. Any pinned post can be identified by a blue and white push pin icon displayed on the top right corner of the posts.

The post that you like to pin should be valuable to the audience and related to the online marketing objectives of your business. Overall, a pinned post must hook the reader’s attention, then only you can do Facebook lead generation.

Wrapping up on Facebook lead generation strategies!

That’s all for now!

One of the greatest ways to capture more and more leads is to engage with the target audience and Facebook is the best platform to make this possible quickly. With the aforementioned top strategies, you can start using this channel to reach the potential audience and capture them in the sales pipeline.

Another important benefit of using Facebook as your marketing tool is its ability to employ a vast number of strategies to choose from. Like, you can go for paid ads, or use content for promotion in different ways.

Lastly, with Facebook lead generation strategies, you can enhance the number of inbound inquiries to a great extent as your website can get vast traffic from Facebook. So, make sure you create compelling content that drives action whether you opt for any option.

I hope you find this blog informative!

Also, Read – Effective Ways to Get Leads from Social Media

Instagram Algorithm

When Instagram first appeared on the scene, it was simple: people posted photos, and those photos appeared chronologically on their followers’ feeds. Fast forward to 2023, and things have changed a lot. Now, when you open Instagram, the photos and videos you see are curated just for you, thanks to a complex algorithm. If you’ve ever wondered why some posts gather a lot of attention while others seem to get lost in the mix, the answer lies in the Instagram algorithm. For those who use Instagram, whether just for fun or for business, knowing how this algorithm works is essential. It helps you understand what kind of content reaches more people and how to best share your own stories and ideas.

The Instagram algorithm is a set of rules that decides which posts you see first in your feeds. Insta algorithm uses a combination of algorithms, classifiers, and, processes to figure out to show the most relevant content for each users interest. It considers various signals such as:

  • User Activity
  • Post Information
  • Post’s Popularity
  • Interaction history of the content
  • Information about the content creator
  • User’s Interested Topics
  • How often user interacted with the creator

The algorithm guesses which posts you might like, save, or share. It puts the most fitting posts at the very top of your feed so you see them first. In each section of Instagram has an unique algorithm. For example, the Instagram Reels algorithm works similarly to the Explore page.

Feed algorithm: Users activity in-feed (likes, comments, shares, and saves), and info about the post and the person who posted.
Explore page algorithm: Your activity in Explore (likes, comments, and shares), and info about the post and the person who posted.
Stories algorithm: Stories you’ve viewed or engaged with in the past.
Reels algorithm: Your activity in Reels (likes, comments, shares, and saves), and info about the Reel and the person who posted.

Also, Read – How to Use Instagram Stories for your Business

Prioritizing Personal Connections

In 2023, Instagram is all about making the app feel more personal. This means that the posts from your closest friends, family, or accounts you interact with a lot get top spots on your feed. Have you ever noticed that some friends’ posts always seem to be up there? That’s the algorithm at work.

Instagram has a feature called “Close Friends.” When someone adds you to their “Close Friends” list, it tells the algorithm that you’re important to them. As a result, you’ll see more of their content, and they’ll see more of yours. But it’s not just about being on a close friends list. If you often like, comment on, or share someone’s posts, Instagram will catch on and show you more about that person. In short, the more you engage with someone, the more their content pops up for you. It’s Instagram’s way of keeping things cozy and connected.

Video Content Reigns Supreme

Instagram isn’t just about photos anymore. With the introduction and growth of features like Reels, video content has become a massive part of the platform. Videos, especially ones that get a lot of views or shares, tend to do well with the algorithm.

When you scroll through your feed or explore page, you’ll notice that videos, especially Reels, pop up quite often. That’s because Instagram loves them! The more engaging a video is, the more people it reaches. If you’ve thought about making a video or trying out Reels, now’s the time. They’re not only fun but also a smart way to reach more people on the platform. 

Emphasis on Authentic Engagement

Instagram is like a big community, and just like in any community, real connections matter. The app has realized that some people were trying to cheat the system. They used bots to like posts or leave comments. But guess what? Instagram got smart about it. The platform now values genuine interactions over anything that seems fake.

So, this means if you’re trying to grow your presence on Instagram, real conversations are the way to go. Respond to comments, engage with other people’s content, and build real relationships. Simply put, the more genuine your interactions, the more love you’ll get from the algorithm. So, it’s better to have ten real comments than 100 bot-generated ones. Remember, it’s quality over quantity.

The Importance of Reels and Instagram Live

In today’s digital world, staying connected and engaging with your audience is essential. That’s where Instagram Reels and Instagram Live come into play.

Instagram Reels:

  • Short, snappy videos that capture attention in seconds.
  • Perfect for showcasing your creativity, products, and services.
  • Boost your visibility on Instagram’s Explore page.
  • A fun way to connect with your followers through trends and challenges.

Instagram Live:

  • Instant, real-time interaction with your audience.
  • Ideal for Q&A sessions, behind-the-scenes glimpses, and product launches.
  • Increases engagement with notifications to your followers.
  • Builds a deeper, more authentic connection with your community.

Both Reels and Live are valuable tools for boosting your presence, building a loyal following, and staying ahead in the social media game.

The Role of Saved Posts and Collections

Have you ever seen a post you love and want to come back to later? That’s where the save feature comes in. And it turns out this little button is more powerful than you might think. When someone saves your post, it tells Instagram that your content is valuable. Think about it: out of all the posts, someone chose to save yours.

But there’s more. Users can organize their saved posts into collections. It’s like having a little scrapbook on Instagram. So, when you create content, think about what might be save-worthy. Maybe it’s a helpful tip, a beautiful image, or a product someone might want to buy later. The more saves you get, the more the algorithm recognizes your content as valuable.

Shopping and E-commerce Integration

Shopping on Instagram isn’t a new thing, but it’s getting bigger and bigger. Those little shopping bag icons you see on posts? They allow users to buy products without even leaving the app. And guess what? Instagram’s algorithm is totally on board.

Brands that use the shopping feature have noticed their products reaching more people. It’s a win-win. Users get a smooth shopping experience, and businesses get more visibility. If you’re a business or creator with something to sell, using the Instagram shopping features can be a game-changer. It’s like having a shop window right in the app.

Adaptability to User Behavior

Instagram is always watching and learning, not in a creepy way, but in a way that helps them understand what users want. If people start loving a new feature or uniquely using the app, Instagram takes note. The algorithm then changes and adapts. That’s why it’s always evolving. It’s not random but based on how real people use the app. This adaptability ensures that users keep coming back and enjoying their time on the platform.

Stock Photos: A Valuable Tool in Content Creation

Instagram’s algorithm in 2023 recognizes the diverse range of content being posted, and stock photos are no exception. When paired with engaging captions, relevant hashtags, and consistent user engagement practices, stock photos can achieve significant reach and engagement. It’s all about how they are integrated into the broader content strategy.


Instagram in 2023 is quite different from when it first started. From giving importance to real interactions and emphasizing video content to making shopping easy, the platform has grown and changed a lot. By understanding these changes and how the algorithm works, users, creators, and businesses can make the most of their Instagram 

Social Media Marketing Tips for Beginners

Social media has emerged as a potency tool in today’s hyperconnected digital environment as an invaluable resource for businesses to engage and reach out to their target audiences. Suppose you are just getting into social media marketing or are new to it all. In that case, this guide offers a complete and thorough education from novice to pro, from learning the history and fundamentals behind social media through crafting online solid presences with compelling online profiles, selecting suitable platforms, producing relevant and engaging content for each, managing crises effectively and capitalizing emerging trends. This comprehensive article covers it all, so get ready, and let’s dive right in!

Tracking Social Media Evolution and Its Role in Marketing

Social media has revolutionized how businesses communicate with their target audiences. Milestones such as Six Degrees’ launch or Facebook and Twitter’s growth are responsible for shaping modern marketing strategies.

  1. Social Media Begins with Six Degrees in the late ’90s: These humble beginnings laid a solid basis for online networking today.
  2. Facebook’s Revolutionary Debut: Facebook launched as a game-changer in 2004, allowing businesses to interact with users more intimately.
  3. Twitter’s Microblogging Revolution: Twitter introduced microblogging – condensing messages and interactions into short, quick bursts – when it debuted in 2006.
  4. Visual Storytelling on Instagram: Since Instagram launched in 2010, visual content has taken center stage, dramatically altering marketing efforts and changing our understanding of visual storytelling.
  5. Video Has Emerged as the Face of Social Media: Platforms like YouTube (2005 and later TikTok (2016) emphasized the value of video content creation).

Also, Read – Top Selling Items on Facebook Marketplace

A phone with social media apps

Crafting an Effective Social Media Presence: Establishing Your Brand’s Voice and Identity

An effective social media presence rests upon creating a consistent brand image and voice that resonates with your target audience.

  1. Establish Your Brand Identity: Understand your business’s values, mission statement, and unique selling proposition to effectively communicate them to target markets.
  2. Establish a Distinct Voice: Create an authoritative brand voice through consistent tone, language, and style that conveys its identity.
  3. Humanizing Your Brand: By engaging authentically and sharing behind-the-scenes content, brands can humanize themselves while building genuine customer connections.

Selecting Appropriate Platforms to Maximize Impact

When in the process of searching for potential names, it becomes imperative to analyze your audience and content meticulously. This strategic approach serves to amplify the overall effect, while also securing their utilization to attain the highest possible return on investment.

  1. Audience Research: Use demographic and market research data to gather intelligence on where your target audience spends its time.
  2. Content Align: Different platforms specialize in various content forms; select platforms that align with your strategy for optimal success.
  3. Expertise in Platforms: Concentrate your expertise on platforms where it will shine instead of spreading yourself too thin across various platforms.

Content Creation 101: Generating Engaging Posts, Graphics and Videos

Engaging content captivates and retains audiences. Generating impactful posts, graphics, and videos is vital in drawing viewers in and keeping them coming back for more.

  1. Value-Driven Content: Give your audience high-value information, entertainment, or inspiration that adds value.
  2. Visual Appeal: For maximum engagement and impact, invest in high-quality visuals like images, graphics, and videos to boost engagement.
  3. Storytelling Mastery: Craft narratives that resonate emotionally with your target audience and promote relatability.

Social Listening Techniques: Applying Data to Refine Your Marketing Approach

Social Listening involves monitoring online conversations to gain insight and enhance marketing strategies.

  1. Monitor Conversations: Track brand mentions, hashtags, and discussions relevant to your brand or industry with tools for monitoring mentions, hashtags, and meetings with ease using these apps.
  2. Customer Feedback: Adapt your strategies based on customer sentiment analysis to effectively respond and adapt strategies accordingly.
  3. Competitor Analysis: Take note of your competitors’ successes and shortcomings to refine your approach and create new possibilities for growth.

Crisis Management in the Digital Era: Mitigating Negative Publicity on Social Media

Crisis management must be swift and proactive if negative press coverage threatens your brand.

  1. Prep Is Key: An emergency management plan outlining roles and responses before any crisis emerges.
  2. Timely Responses: Address negative situations promptly with empathy, transparency, and an eagerness to resolve issues quickly and peacefully.
  3. Turn Negatives Into Opportunities: Skilfully handling crises can demonstrate your brand’s dedication to customer satisfaction and will speak volumes about its commitment.

Paid Reach Vs Organic Reach: Finding a Balance

Social media marketing needs both paid and organic reach to ensure maximum effectiveness. Striking an appropriate balance will allow your campaign to have full effect.

  1. Paid Reach: Consider investing in targeted ads to expand the scope and engagement with specific audiences.
  2. Organic Reach: Foster organic expansion by continuously posting, engaging with users, and community-building efforts.

Analytics and Insights: Utilizing Metrics to Tailor Marketing Campaigns

Analytics provide critical insight into your campaign’s performance, guiding you to make adjustments that deliver optimal outcomes.

  1. Key Metrics: Monitor engagement, reach, click-through rates, and conversion rates as measures of campaign efficacy to assess campaign efficacy.
  2. A/B Testing: Experiment with various strategies and analyze their outcomes to maximize the system’s effectiveness.

Influencer Collaborations: Leveraging Authentic Partnerships

Working with influential figures can expand both your brand’s exposure and credibility.

  1. Relevance and Authenticity: For authentic endorsement of your brand, choose influencers whose values align with those of your organization.
  2. Micro vs. Macro Influencers: Assess micro and macro influencers depending on your goals and target audience.

Globalize Your Social Media Reach: Strategies for Expanding International Audience Reach

Expanding to international audiences requires cultural understanding and tailored strategies.

  1. Localization: Tailor content and messaging to suit various cultural environments.
  2. Time Zone Considerations: Align posts with peak activity times in various regions by scheduling posts at optimal moments for posting.

Future Trends in Social Media Marketing

Adopting AI, Virtual Reality, and Emerging Technologies

As technology develops, so must social media marketing. Keep abreast of emerging trends by adopting AI, virtual reality, and other cutting-edge strategies such as artificial intelligence.

  1. AI-Powered Customization: AI can analyze user behavior to provide tailored experiences and content for an improved experience.
  2. Virtual Reality Marketing: VR provides immersive storytelling experiences for better brand engagement and greater consumer immersion.

Also, Read – 10 Social Media Trends and Opportunities


From exploring the foundations of social media to mastering content creation, engagement strategies, crisis management, and keeping abreast of emerging trends – this beginner’s guide equips you to navigate the multidimensional world of social media marketing. As your journey from novice to pro continues, remember that authenticity, consistent effort, and adaptability are critical components of successful social media promotion – Start today to watch your brand flourish digitally!

What is a BeReal Social Media App?

BeReal is one of the newest French photo social media platforms, was released in January 2020 and developed by Alexis Barreyat and Kévin Perreau. 

The BeReal app was introduced in Paris with an idea from Alexis Barreyat and Kévin Perreau. Alexis used to work with famous Instagram influencers while making videos for GoPro. He saw that these influencers showed one thing on camera but were different in real life. This made him want to create BeReal. He also wanted a place to talk to friends without all the extra stuff from Instagram. And so BeReal was born

BeReal. Your Friends for Real – Just as the name suggests, the platform was developed to create a balance between social media life and reality. This BeReal app brings back a little bit of authenticity to our social media posts. 

How BeReal App Works?

BeReal app users receive a daily reminder at a random time (your time zone) of the day that says “⚠️Time to BeReal ⚠️”. Once you get the notification, you have two minutes to take a front and a back camera photo of what you are doing at that very moment.

The younger generation of people are very excited about the random time notification concept. They are ready to take pictures in the most unusual places like while eating breakfast, watching TV, or even showering. You can mention your location in the photo. Sharing your current location will help your friends see where you took your BeReal.

On this app, you can’t use filters, have no followers, or not get ready before. It’s all about at the present moment photos and being ‘real’. BeReal has some features like other social media apps. You can post pictures, see what your friends post, and comment on each other’s stuff. Just like on Facebook or Instagram Stories, the photos go away every day. You can also add your location to the photos and choose if they’re for everyone to see or just your friends.

BeReal App Features

It’s fun and interesting to see what your friends are doing right now. There’s also something called RealMoji. There are six RealMojis in the application including an Instant RealMoji.⚡ An Instant RealMoji is a one-time live reaction to a BeReal. In BeReal, you can make your own reaction to your friend’s photo. You do this by taking a selfie that looks like an emoji. For example, if you want to show a “thumbs-up emoji,” you just take a selfie giving a thumbs-up. But here’s the catch: if you want to look at your friends’ photos every day, you have to post your photo! If you want to see pictures from other people using the app, you have to post your own picture first. If you don’t, you won’t be able to see other people’s pictures.

Also, Read – Snapchat Emojis meanings

BeReal does not show the number of followers a person has or the number of reactions to individual posts, because it reduces performance and users’ mental health.

All your BeReal posts are saved for you to look at. One cool thing about BeReal is that you can check out all your daily posts together. In your memories, there’s a calendar that shows your photos from each day you did the task.

You can search on Google and find out yesterday’s time of BeReal go off. But you can’t predict BeReal time on today. Here is a suggestion: keep track of your last week’s notification go-off time, you will get an idea of when you will receive a BeReal notification.

Bereal time today

BeReal App Stats

  • BeReal is available in 14 different languages.
  • Around 88% of US users have opened the BeReal app daily.
  • BeReal has about 20 million daily active users.
  • Over 43.3 million people have downloaded this app since its launch date.
  • The 12 to 24 age group people are the largest demographic on the platform.
  • In 2022, 62% of US users were female, while 38% were male.

The main success of this app is they don’t allow advertising, commercial sales or services, and business account options as of January 2023.

Most people who use the app are in the United States, where BeReal became the most popular app on the Apple App Store in July. By November 2022, it’s still really popular, ranking as the sixth most popular free social networking app for iPhone. It’s not far behind big social media platforms like Facebook and WhatsApp.

BeReal might not be as famous as TikTok right now, but on TikTok, lots of people are watching videos with its hashtag. In October 2022, those videos got a massive 2.7 billion views. On Twitter, BeReal memes have become popular too. Some memes even joke that Margaret Thatcher’s BeReal account is so bad that it’s like something from hell.

Download BeReal App

BeReal is a free app that is now available on both Android and iPhone. It can be downloaded from the App Store and Google Play Store.

BeReal App for Android

BeReal App for iPhone

How To Sign Up for BeReal Profile

Here is how to set up a BeReal account on your phone. 

Step 1 – Download and install the BeReal app on your mobile.

Step 2 – Once Installed, open the app and press let’s get started.

Step 3 – Now Enter your Full name and Date of Birth.

Step 4 – Next you have to enter your phone number with a country code.

Step 5 – Now you’ll receive a 6-digit code verification code to log into the app

Step 6 – Type your username as per your wish and click continue.

That’s it. Your BeReal profile is activated. 

If you’re 13 to 16 years old, you might need your parent’s permission, depending on the rules in your country.

How To Delete a BeReal?

You can delete your BeReal photo by following the below simple steps.

  • Tap your BeReal to open it in full preview.
  • Tap the three-dot menu in the top right corner. 
  • Tap “Delete my BeReal”. 
  • Choose a reason for deleting your BeReal, and tap “Yes, I’m sure”. 
  • Confirm your choice. 

If you delete your BeReal two times after posted, You can’t able to take a new one until the next BeReal Notification.

How To Delete a BeReal Profile?

You can delete your BeReal account anytime by following these steps.

  • Go to your profile.
  • Enter the settings page (top-right corner).
  • Tap “Other”.
  • Tap “Delete Account”.
  • Confirm your choice.

Your account will be permanently deleted in 15 days once you request the deletion process. If you change your mind, just log in to BeReal within these 15 days.

Also, Read – How To Delete Instagram Account Permanently

What do I do if I miss the BeReal notification?

You can still post a BeReal picture but it shown to your friends in the push notification that you were posted late.

Is the BeReal App Safe to Use?

As per BeReal’s privacy policy, your “information and Personal Data is used exclusively by BeReal’s internal services and will not be transferred or sold to third parties without your prior express consent.”

BeReal is safer for kids compared to many other social media sites. They don’t share your kid’s info with others, which keeps it safe. But you must keep an eye on the posts you share on this platform. If someone screenshots your pictures, this app will notify you.