LinkedIn Business Strategy for B2B Small Business

LinkedIn is a valuable resource for solopreneurs and small business owners, since it may help you connect with colleagues, collaborators, and new clients. But where do you begin when it comes to leveraging LinkedIn’s marketing strategy to develop small businesses? 

LinkedIn is an effective B2B marketing platform. It enables you to establish contacts with future consumers. However, because there are so many various ways to use LinkedIn, getting started might be difficult.

We’ll show you how to make your LinkedIn profile stand out with some practical LinkedIn social media strategies. We’ll also go through how to utilize LinkedIn for small businesses in order to expand your network, make new contacts, and generate prospects.

Is LinkedIn Good for Small Business?

LinkedIn has been around for quite some time and is one of the most rapidly expanding social media networks. It is also an excellent marketing platform for marketing in the B2B industry. Because content is integrated into everything we do online, using LinkedIn in your digital marketing and social media marketing strategy can help your company get off the ground and grow.

By 2022, LinkedIn will have over 810 million users. Furthermore, according to an Econsultancy report, “LinkedIn currently accounts for 64% of all visitors from social media channels to business websites.”

Simply said, it’s no longer only a way to contact old co-workers or employees. LinkedIn marketing takes advantage of this strong social media network to reach out to your target demographic and expand your company.

When it comes to engaging with potential leads on LinkedIn, you should have a good concept of the kind of individuals and companies you want to target. This will allow you to personalize your communications so that they are more relevant and intriguing to them.

Linkedin Business Statistics

  • There are 58 million company pages on LinkedIn
  • 75% of B2B content marketers use LinkedIn ads
  • LinkedIn saw a 37% year-over-year growth in revenue in Q2 FY22
  • LinkedIn saw a 43% year-over-year increase in Marketing Solutions revenue in Q2 FY22
  • 4 out of 5 people on LinkedIn “take business decisions”
  • 93% of B2B content marketers use LinkedIn for organic social marketing
  • Companies that post weekly updates on LinkedIn see a 2x higher engagement rate
LinkedIn Marketing Stats 2022

The top 5 LinkedIn marketing strategies you need to know to start producing leads from LinkedIn are described below.

  1. Establish an effective LinkedIn page for your business
  2. Promote Your LinkedIn Profile to Others
  3. Consistently Publish Content
  4. Encourage your employees to join your company’s Facebook Page
  5. Use LinkedIn Groups to your advantage

1. Establish an effective LinkedIn page for your business

Your LinkedIn page functions similarly to a resume. It’s where you explain what you do, who you do it for, and why buyers should select you over your competition, as well as connect to your website. 

Your LinkedIn profile’s tagline section is a precious piece of real estate. You should communicate your company’s unique value proposition there. Your slogan must be written with your target audience in mind. Tell them how you serve your target audience rather than just what you do. Consider your audience’s challenges and describe how you may assist them in one succinct line.

2. Promote Your LinkedIn Profile to Others

You’ll need to cross-promote your LinkedIn profile across your other marketing channels after you’ve set it up. Add the LinkedIn logo to your website and email signature, and link it to your LinkedIn profile. Include your LinkedIn profile information in your other social media sites’ profile pages, such as Facebook and Instagram.

3. Consistently Publish Content

The issue is, that any social media engagement is only worthwhile if you continuously provide material. While maintaining a regular presence takes work, it pays off handsomely.

Begin by looking at your rivals’ LinkedIn profiles to determine what type of material they share. Check out which posts have the most interaction: Do visitors respond to postings that include photos and those that include a question? Or do they choose the ones with videos above everything else? This will assist you in determining the sort of media you should share.

4. Encourage your employees to join your company’s LinkedIn Page

Did you know that on average, employees have 10 times the number of followers their firm has on social media? Make the most of this resource by encouraging your staff to like and connect with your company’s Linkedin company page and all other social media platforms that your company’s presence. Linkedin company page marketing strategy is one of the best ways to engage your company employees and your industry-related business owners and audience.

When your workers like or comment on your articles and posts, the content gets shared with their networks, providing you a far broader reach than you could otherwise have. It’s a simple yet powerful technique to raise your visibility while letting your network do the heavy lifting.

5. Use LinkedIn Groups to your advantage

LinkedIn marketing for B2B includes millions of groups spanning a variety of sectors. Join the discussions to meet new people who might become valuable members of your network. These organizations, however, will only be beneficial if you put in as much as you desire to get out. Instead of bombarding them with messages about doing business with you, focus on creating genuine friendships.

Create a plan for getting the most out of these groups. Look into individual people you want to connect with and see how you can bring value to their lives. Participate in discussions with meaningful and practical information to increase your exposure in the community.

To summarise 

Overall, LinkedIn is one of the top social networking sites for professional, agency, and company owner marketing and promotion. You may start generating leads, attracting staff, and interacting with the ideal audience for your company by using these 5 LinkedIn marketing strategies to your profile. To prevent spamming your LinkedIn friends, make sure the stuff you publish is of high quality. Make connections with influencers, keep an eye on your competitors, and be genuine! To reach your target audience and produce more interaction and leads using LinkedIn, you may apply the advice and strategy, as stated above.

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Facebook Pay

In November 2019, Facebook introduced a new payment option through its Messenger app called Facebook Pay. By using this feature, users can transfer money to pals for free using the app after entering an optional PIN or touch ID for added security.

Facebook Users may use Facebook Pay to make purchases from companies on Facebook Marketplace, send and receive money from friends, and businesses, and you can donate to charities also. When shopping on Instagram, you may use Facebook Pay with your normal Facebook account or the Messenger app. Facebook pay amount is instantly reflected in your bank account once the user paid. 

This blog will teach you all you need to know about using Facebook Pay, how it works, how to send money and divide bills, make charity donations, or get that great deal you saw on Facebook or Instagram from a local shop.

What is Facebook Pay all about?

Facebook Pay is an in-app free, easy, safe, and secure way to transfer money and pay for purchases made on Facebook, Instagram, and Messenger. 

Facebook Pay Account Setup

Let’s take a look at how to set up Facebook Pay on Facebook or Messenger with just a few taps: 

  • Go to “Settings” > “Facebook Pay” on the Facebook app or website 
  • Add a payment method 
  • Make a payment, use Facebook Pay
Facebook Pay Setup

At the time of writing, Facebook Pay may be used to:

  • Buy event tickets online via Facebook Marketplace and Instagram
  • Buy event tickets online via Facebook Portal
  • Send money to friends or companies
  • Receive payments from friends
  • Make charitable donations
  • Make in-app purchases

Facebook Pay account makes it simple to send money to a friend or company, making it ideal for sharing a restaurant bill, making a contribution to a charity, or making that impulse buy you saw on Instagram and couldn’t resist.

To make a Facebook Pay transfer, you don’t need your recipient’s bank or card information; it’s as simple as initiating a Messenger conversation with them.

The money will also arrive relatively instantaneously in the recipient’s bank or PayPal account, so you won’t have to wait for a buddy to repay you or for customers to pay you if you own a small business.

Facebook Pay’s availability varies by location, and new services are being gradually pushed out to encompass other social networking sites such as WhatsApp in the future.

Facebook pay does not have a minimum transfer amount. The maximum amount you can send per transfer is $9,999.

What does Facebook Pay mean for online retailers?

For starters, Facebook payments provide your eCommerce firm a direct line to the consumer. The payment is smooth and simple because their debit card information is already linked to the site. Users may now link their payment information to their Facebook accounts, allowing them to make transactions more swiftly and simply than ever before.

Facebook payments give up a world of potential for its advertisers in addition to providing a frictionless payment funnel for users. Individual card numbers and transaction histories are likely to be obtained by your e-commerce firm if Facebook sells personal information to companies that promote on its platform. By gathering this data, your online business may improve its consumer outreach by providing more relevant messages and offers. As a result of this sort of tailored marketing approach, bigger bottom-line profits may be realized.

How does Facebook Pay Works?

Anyone who uses a Facebook account will get this FB pay feature. But the big distinction is that it operates within the program you’re currently using: Facebook Messenger, Instagram, or WhatsApp. It’s also exclusively available to users of those applications, albeit you only have to set it up once for it to operate on all three platforms. If you’ve previously used a friend-to-friend payment system like Zelle or Venmo, you’ll probably find that Facebook Pay works in a similar fashion. For small business owners, Facebook Pay works in a very simple way that integrates seamlessly with most payment processing and e-commerce platforms like Shopify.

Facebook Pay Create Secure Pin

You can get your Facebook Pay login in two easy steps:

1) Log in to your preferred platform

Remember that you may use a Facebook Pay account on Facebook, Messenger, and Instagram once you’ve set it up. While you’re checking out, Facebook Pay messenger will appear as an option, or you may add it by going to Settings and selecting Facebook Pay.

2) Fill up your payment information

Enter the details for your payment card or bank account. Your information will be securely kept, allowing you to make purchases, donate, and transfer money to friends and family without having to reach for your wallet.

Is Facebook Pay a Safe Platform?

Absolutely it’s very safe. Facebook uses advanced anti-fraud technology to monitor purchases on our systems to detect unauthorized activity. 

Also, Read – Is WeChat Safe To Use

You may add a Facebook Pay PIN or manage your transactions using your phone’s biometric locks when you set up a Facebook Pay account. To authorize any Facebook Pay transactions, you’d need to enter your PIN or use your fingerprint, for example. This is an additional layer of protection that can help protect your Facebook Pay account if your phone is lost, stolen, or hacked. 

Facebook pay doesn’t provide any customer support phone number to contact but it provides a 24/7 email customer support service for all its users to resolve queries and you can also raise a complaint report if you’re encountered facebook pay scams.

When you use a service like Facebook Pay, your personal information and credit card number are never shared with the merchant or the individual to whom you’re paying money. Sensitive information is kept separate from your account information, making this a fairly safe method to transact online.

Facebook Pay Not Working Issue

Is your Facebook pay not working or not showing up in messenger? If your messenger does not show the Facebook pay option, then check the list of Facebook payments availability countries on the meta’s official website, if your country is not on that list, the messenger doesn’t show to you. 

This feature is available to selected country users and businesses. Here you can check the Facebook pay is available in your country or not.

The major reasons for Facebook Pay are not working for you could be your slow internet connection or Facebook servers may be down or you’re using an older version of the Facebook app or the cache issue problem on the app or your bank or linked card is having issues and other some issues.

In Conclusion

Many of us use social media sites like Facebook and Instagram regularly. So, it’s only natural to use these sites to expedite payments when we buy products from businesses, give to organizations and fundraisers, or send money to friends and family. Facebook Pay has one best advantage over PayPal is, that all of its transactions are fees-free, whereas PayPal takes a small fee/commission for all transactions.

Check out Facebook Pay as a quick and easy method to get your money where it needs to go without having to hunt out your bank account information or remember to have your payment cards with you all the time.

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It’s the world of social media now. Everyone uses it to maintain their online presence. Be it an individual or a brand, there is no escape from social media. Brands now actively use social media for their marketing purposes and easily target their audience. It has become such a useful tool even for customer services. For example, if you want to contact CenturyLink customer service, you can not only call on their toll-free number, but you can also reach out to their social media handles regarding any query all day long.

However, as effective as social media may be, it can be tricky to manage it as well and especially in creating campaigns for the platforms interesting enough to grab the users’ attention among the plethora of content. So we have gathered some tips for creating a successful social media campaign for your business that can surely help you stand out among the crowd and can be beneficial for your brand. They are very simple and easy to execute as well. Without any further ado, let’s dive in on how to create a social media campaign process and implementation ideas.

Top 5 Proven Social Media Marketing Campaign Tips

  1. Know All About the Social Media Platform You Are Choosing
  2. Mapping the Campaign Goals
  3. Visuals Are More Important Than You Think
  4. Keep a Check on the Analytics
  5. Being Responsive is Critical

Know All About the Social Media Platform You Are Choosing

You might be thinking that advertising your products or services on social media is simple, but it is not. You must be familiar with each platform and its advertising requirements. For example, you can’t advertise on Facebook and Instagram with the same material. The same can be said for other platforms. You have to be careful about the social media accounts you are choosing and you need to know all about its algorithms.

Another important factor to consider is traffic. To benefit your brand, traffic should be relevant. Your cash and effort will be wasted if you target the wrong folks who have nothing to do with your business.

Mapping the Campaign Goals

You can’t run an effective social media marketing campaign strategy if you don’t understand the motivation and objectives. You’ll get the best outcomes if you’re clear about your goal. To begin, figure out what kind of campaign you’ll need, whether it’ll be unpaid or paid, and if it’ll be for a product or an event. The objectives of a campaign are what you desire from your users. You can meet everyone’s expectations if you determine the campaign’s goals. If you’re in charge of a company, you will need a team to communicate your plans with to keep things simple. Therefore, mapping your campaign goals is the basis and you cannot build a successful social media campaign without this.

Visuals Are More Important Than You Think

Be it a catchy font, an interest-piquing video, or pictures, you just cannot compromise on it the visuals and they are way more important than you think. People like to see graphics over text, thus visuals can help you acquire more traffic and visibility. However, you must be inventive to do this. A social media ads campaign’s main purpose is to generate leads by increasing traffic to your website or store, which you can do with pictures. Experiment with design, and pictures, use your imagination and make the sky your limit.

This also means that the color themes you are using need to be coherent and should be defining you. So that among the crowd, the customers can instantly distinguish your brand presence.

Keep a Check on the Analytics

The success or failure of your social media campaign is determined by the results of your analytics. As a result, it’s critical to keep track of which social media posts generate the most traffic. It will assist you in determining what went wrong. For example, posts made in the morning may perform better than those made at night. As a result, you’ll need to make adjustments to achieve the greatest outcomes.

When you look at the analytics, you can rapidly figure out what to post and when to post it. You may create an amazing social media campaign by following these findings.

Also, Read – Top Social Media Marketing Management Tools

Being Responsive is Critical

When businesses do not hire social media marketing managers to administer their campaigns, they frequently forget what they have posted. If you want potential clients to return to your site, you must pay attention to and reply to their questions. When you don’t update your social media profiles, they go dormant and receive no engagement. It’s critical to be active and respond to your clients once you’ve posted material on social media networks.

Conclusion

With a growing number of potential customers who can follow you and watch your business on social media, there’s no sign of it slowing down. Your brand’s or business’s success or failure on social media is dependent on the performance of your social media campaign. Social media is not an option, instead, it is inevitable now.

WhatsApp Emoji Reactions

WhatsApp, one of the most used messaging applications in the world with 2 billion monthly active users globally and 100 billion messages are sent each day. After months of various testing, WhatsApp is finally rolling out its most-anticipated Reactions feature like Instagram. 

WhatsApp also added one more useful feature that allows users can send files up to 2GB at a time, previously it was just 100MB. Along with the reactions, and file sharing size limit, this chat application is also rolling out the ability to add up to 512 people to a group.

WhastApp Message Emoji Reactions

This announcement was made by Meta’s CEO Mark Zuckerberg on his Facebook post. With that, both iOS and Android users will be able to react to a message in individual and group chat the same as they can on Instagram. Here are those 6 different emojis 👍❤️😂😮😢🙏 (thumbs up, red heart, laughing face, surprised face, teary face, and hands together as thanks/prayer)

Also, Read – Snapchat Emojis Meaning

While WhatsApp tweeted, “In 2011 we introduced Group Chats, and we haven’t stopped improving since. In the coming weeks, we’ll roll out the ability to share files up to 2GB and add more people to your groups so you can continue creating and nurturing meaningful, private connections”.

How To Use Reactions Features on WhatsApp Chat

  • Long press on a message. 
  • Tap to select one of the displayed emojis.

All WhatsApp users will get this react to message feature if they use an updated version of WhatsApp.

WhatsApp also notes a few things about this new feature:

  • Users can add only one reaction per message.
  • Not possible to hide reactions or reaction counts.
  • If you enabled the disappearing messages option, the reactions also will disappear when the message disappears.
  • Recipients might see your reaction before you remove it or if removing it wasn’t successful. You won’t be notified if removing a reaction wasn’t successful.

Apart from this feature last month they have been rolled out features such as users can add up to 32 people on audio calls, and the group admin has the right to delete messages and much more.

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How To Make Money from Instagram

Instead of whiling away time on Instagram, turn it into a source of passive money. You can make money with Instagram in a variety of ways, from selling items to becoming an influencer.

You’ll be able to grow web traffic and accumulate a big following around your content, store, or business services after you create a website and couple it with a solid Instagram marketing approach.

With over 100 million unique monthly users and over 300 million active users contributing images and videos every day, Instagram is now ranked 7th among the Top 15 Most Popular Social Networking Sites.

Apart from the 15-second video sharing option, we’re all looking forward to a new feature that Instagram promises to launch before the end of the year: targeted adverts that appear in users’ photo feeds.

How do they manage to accomplish it? What are their game plans?

You’ll learn how some of your favorite Instagram influencers make money on the network in this article. We’ll go through the top 5 tactics and how to make money on Instagram with 500 followers.

1. Obtain sponsorship

The most common way for Instagram users to make money is through creating sponsored posts or stories. For example, if your Instagram page is dominated by photos of your dog on hikes, an outdoor gear business could be willing to pay you to post a photo that features their product.

What is the best way to be sponsored on Instagram?

So, how do you go about finding a sponsor? Potential partners may approach you in various instances. If you don’t want to wait for a brand to approach you, look into firms that can assist you in finding and working with brands.

Be genuine.

When looking for a spouse or picking between different offers, look for things that you and the people you influence would utilize. Your dog’s fans are more inclined to believe your advice on a hiking backpack for dogs than gourmet cat foodies. Don’t waste your time with items you don’t enjoy. There’s no need to promote these items to others if your dog would rip up an “indestructible” toy in seconds or gnaw off every sweater you’ve placed on her.

Keep in mind that sponsored Instagram posts and stories are held to the same advertising truth standard as any other type of promotion.

2. Market your company

There are other methods to make Instagram profitable. To help your business expand, you may open a business account. A professional-looking Instagram account, for example, may offer a promotional boost if you run an Etsy shop where you sell your crafts or a culinary blog that earns advertising money. 

You can also discover more about your audience by using Instagram’s insights function. You may view how many people have seen your post, as well as demographic information such as age and gender.

The app’s resources also help you identify and interact with new consumers. Pay to have posts that you want more people to view promoted. You can also add a button to your profile that leads to your email address or phone number so that people who are interested in you may simply contact you.

3. Sell your castoffs

You may not have a company to market, but you frequently sell your old clothing and accessories on websites such as Poshmark. Instagram can help you expand your buyer pool.

Present and photograph your clothing and other objects in an appealing way and give as much description as possible in the caption. The brand, size, quality, and age of each item are all important considerations. If you’re attempting to sell a certain item, provide a link in your Instagram profile. If you don’t have a Poshmark or other seller profile, simply link to it. #shopmycloset is a popular hashtag among Instagram vendors.

4. Earn badges by participating in live videos

When you use Instagram’s Live function to broadcast real-time videos, you may earn money straight from your audience. Viewers may buy badges, which are effective tips, to demonstrate support as you display your abilities, items, and so on. Badges may be purchased for $0.99, $1.99, or $4.99. People who have purchased them have left heart icons next to their remarks.

To get the word out about your forthcoming Live video sessions, use posts or articles to promote them. Then, while you’re broadcasting, use the Q&A tool or give shoutouts to commentators to increase engagement — and ideally, badges. These are some of the best ways how to make money on Instagram without selling anything. 

5. Use advertisements to monetize your movies

Allowing sponsors to show adverts throughout your videos is another method to earn money. To get started, go to your creator account settings and activate the in-stream video ad monetization option. Then, as usual, publish videos.

The amount you earn is determined by the number of views your video receives in the feed. According to the Instagram for Business website, you’ll get 55% of the income produced for each view. 

How To Make Money from Instagram Reels

In recent times, Instagram reels giving a tough competition to TikTok. Reels are 15, 30, or 60-second videos on Instagram with a powerful suite of creative tools to add text, audio, AR filters, or effects and create seamless transitions between clips.

Influencers and Instagram creators will be able to earn money from Instagram — specifically for their Reels content. Reels Play bonuses are opportunities for creators to earn money directly from Facebook and Instagram for creating viral content that their communities and followers love.

Here are the best ways to earn money from Instagram reels, 

  • Create sponsored content
  • Give Shoutouts To Other Instagram Accounts
  • Become an affiliate
  • Collaborations With Brands
  • Sell Your Service or Products

Final Thoughts

Instagram has over one billion users and now is the best moment to generate money on the platform. To make money, you don’t need a large following. You can give it a shot if you have the correct strategy. Many of us have a doubt about how much money can you make from Instagram, the simple answer is how much effort you put to make money on Instagram, even if you have 1000 followers or million followers. 

According to the HypeAuditor’s report is that half of the influencers surveyed say they make money from their Instagram account. On average, an influencer earns $2,970 per month depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) make an average of $1,420 per month and Mega-influencers (more than one million followers) make $15,356 per month.

Your following will quickly grow if you receive notice on the platform. To begin to start with a good Instagram page, there is no set budget. The commission you receive on product sales is determined by the firms you pick. Some may offer you a larger remuneration, while others may offer you a lower remuneration. Indeed, Instagram is the cutting-edge that lets you make money without even having any followers. 

Is Social Media Addictive?

We can virtually not picture a life without social media since it has become such an integral part of our daily lives. We may not actively check our usage and the consequences excessive use of social media may have on our life due to the popularity of social media. Around half of the world’s population utilizes social media as of February 2022. This equates to around 3.96 billion users worldwide, regardless of age or internet availability. 

On a worldwide basis, it is also estimated that a user spends roughly 2 hours 30 minutes every day on social media. While many people can limit their social media usage to a manageable time frame, an increasing number of people are reporting an excessive, even obsessive use of social media in ways that are harmful to their health. According to a recent poll by the Centre for Addiction and Mental Health, roughly 16 percent of Ontario students who use social media spend up to five hours or more online. 

Like all other types of behavioral addictions, so much of using social media can influence your brain in harmful ways and both physically and psychologically. Social Media Addiction is comparable to cocaine addiction.

What is the definition of social media addiction?

Netflix binge-watching? Is it doom and gloom to scroll through Twitter? Spending hours upon hours on Tik Tok? In a world driven by technology and smart gadgets, it’s not uncommon to lose minutes, if not hours, to the internet. Social media refers to the websites and applications that consume up the majority of our time. While it began as a simple method to remain in touch with friends and family, social media has evolved into an almost indispensable part of our culture. Due to the exponential surge in interaction over the previous few years, researchers have dubbed social networking sites a “global consumer phenomenon” (Kuss & Griffiths, 2011)

Social Media Addiction Facts

Here are some of the social media addiction statistics globally.

  • An average person spends nearly 2 hours a day on social media platforms which is up to 5 years and 4 months of one’s lifetime.
  • Nearly 210 million people worldwide are affected by the internet and social media addiction.
  • Especially Teens addicted to social media can spend up to 9 hours a day.
  • Teens who spend more than 5 hours a day on social platforms are twice more likely to suffer from depression.
  • 4 in 10 young adults have insufficient sleep caused by social media addiction.
  • Children start to use social platforms at the age of eight.
  • There are 3.8 billion active social media users.
  • As of 2020, 49% of the world’s population is on social media, and every month, 1 billion people use Instagram.
  • 74% of all Americans log in to check their Facebook account daily.
  • 1 of 3 divorces is caused by social media.

Also, Read – Snapchat Launched ‘Here For You’ Mental Health Program

Social Media Addiction Symptoms

Although social media addiction is difficult to measure, there are certain tell-tale indications – see how many of these signs of social media addiction you have.

How many of these apply to you? Don’t be frightened if you recognised yourself in any of these indications. In reality, many of us would reflect the behavior patterns and habits of someone addicted to social media, all of which are detrimental to our health and well-being.

People may have the following experiences:

  • A strong desire to utilise social media, as well as negative sensations while not doing so, such as significant rage or irritation.
  • Constantly thinking about what they’re missing out on, what others are doing, and how much attention their own stuff is getting.
  • When you are not using social media, you may have psychological issues such as anxiety, loneliness, concern, and excessive seeking.
  • A lack of balance – you tend to spend the majority of your time and thoughts on social media. You may be thinking about it even while you aren’t using it.
  • Distress and obsession cause individuals to go out of their way to obtain social media, either through negotiation or unsafe behavior.

Solutions for Social Media Addiction

Beating social media addiction is not an easy process and it can’t be done overnight; it requires a reevaluation of your digital-life balance. It’s not necessary to give up social media entirely, but it is important to have strategies for setting limits. 

There are some steps you can take to reduce your use of and dependency on social media. Here are the top 4 solutions to overcome social media addiction

1. Remove the convenience – Change a device function

Constantly beeping messages also activate our brain’s reward system, according to research (He, Turel, Brewers & Bechara, 2017). When we get alerts on our devices, it’s difficult to ignore them, which might lead us down another rabbit hole of social media checking. Similarly, the ease with which we can access social media via our cell phones is a large part of what makes it so enticing and addicting. 

According to the same experts that advocate turning off alerts, you should only browse social media platforms on your desktop or laptop because you are less likely to have it on you at all times (He, Turel, Brewers & Bechara, 2017)

2. You don’t have to entirely give it up – just prevent partial access

According to research, reducing social media use without fully eliminating it has several benefits. Researchers recruited 143 undergraduate volunteers and ordered one group to limit their social media use to 10 minutes each day for three weeks to investigate this association between social media and well-being (Hunt, Marx, Lipson & Young, 2018). 

The control group was free to utilize social media as they pleased. In comparison to the control group, participants in the limited social media group had significant reductions in loneliness and sadness. Similarly, the restricted group showed a substantial decrease in anxiety and fear of missing out, which the researchers ascribed to enhanced self-monitoring. 

3. Encourage positive habits – Set aside a certain amount of time each day to utilize social media

Children are getting more and more reliant on social media. Children might mistakenly overstimulate their reward centers, causing them to become less sensitive to rewards. Encourage healthy conduct, whether you’re a parent or not, to train your brain away from maladaptive behaviors and coping methods like social media. Setting guidelines like “no phones at the dinner table” are simple methods to distinguish between true connectedness and online time. 

4. Be honest about it – Talk to yourself and admit that you have a social media addiction.

Admitting you have a problem is one of the most commonly heard statements when it comes to addictions. The same can be true about social media addiction, since talking about it may have a lot of beneficial consequences. It’s critical to talk about why your behaviors are troublesome if you want to change them (Ricci, 2018). This is because discussing and clarifying knowledge motivates most individuals to act and improve. 

Treatment for Social Media Addiction

The first step in treatment is to find whether a problem exists in you or not. If you do not believe you have a social media addiction problem, you no need to seek treatment. Consult with your nearby counseling center or psychiatrist and a few counseling sessions would help the person overcome the addiction. 

The intended treatment outcome and timeline for working toward recovery are highly dependent upon your motivation to change. If you are fully involved in treatment while utilizing doctors’ advice, changing your environment, and mindset, then the treatment outcome is favorable for you.

All of the above suggestions are stages toward a digital detox of social media. The advantages of a complete digital detox, on the other hand, much outweigh those of any of the other suggestions. Only when you eliminate social media from your daily routine do you realize how much more time you have for yourself and how much your mind is freed up.

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Having plagiarism in any form of written words is a problem whether it’s on a website, blog, or on social media content. But how to address this problem and what prevention can be taken for is still a question. Before finding the solution, let’s take a look at its harms.

Why is plagiarism essential to be removed?

Imagine that you have researched a lot for a topic and have generated original work on it. What will be your feelings when someone steals it in his paper and take all the credit?

Of course, it will hurt you. Then how it can be good for others if you are doing so?

There are many harms of plagiarism it can:

  • Harm the Integrity of educational institutes
  • Can defame writers
  • Can cause cancellation of thesis and research papers
  • Loss of leadership role
  • Decrease chances of content ranking and many more.

How to avoid plagiarism?

Elimination of plagiarism from the content is essential. But how do you know that your content has plagiarism in it and which percentage it is present?

So for diagnosis of the problem, the trick is pretty simple. You can use online tools to detect plagiarism. There are dozens of free and pain plagiarism removal tools with different features that can help find copied material.

Top Plagiarism Checker tools

There are numerous free plagiarism detector tools are available on the internet, and these tools have different features. Some tools are only used to check plagiarism, while many tools also give instructions for removing it.

The best tools for checking plagiarism are as follows:

#1 – Prepostseo.com

Prepostseo is a very multifunctional and handy tool used to detect plagiarism. It is widely used by students, professional writers, and teachers to check plagiarism.

How can you use it?

  • Go to the input box and copy your text there.
  • You can upload the whole file or give the URL of the content.
  • Select the language in which you want to check plagiarism.
  • Click on the ‘Check plagiarism option, and the result will appear on scream in seconds.

Why should you use this tool?

  • This tool is free to use and saves time.
  • It gives chrome extension for easy usage.
  • You can select multiple languages from it.
  • It gives a percentage of plagiarized content and unique content.
  • Besides plagiarism, you also get the sources from where the material has been copied.
  • It gives word count and readability.
  • This is a two-in-one tool. You can remove plagiarism by just hitting the option of Make it Unique, and this is its paraphrasing tool.
  • It is secure and gives accurate results.
  • It is compatible with all types of files such as DOC, txt, etc.
  • While removing plagiarism, it maintains sentence structure and keeps the tone natural.
  • Through its Android and iOS app, you can use it anywhere.

#2 – 1text.com

1text is a professional and free tool to check plagiarism and grammar. This tool has a friendly interface, and anyone can use it to check plagiarism on their content and how much percentage it is.

How can you use it?

  • To check plagiarism, paste your content on the given slot.
  • If you are using the free version, you can paste several texts.
  • After pasting, hit the ‘Check for plagiarism’ option.
  • Results will appear on the screen in no time.

Why should you use this tool?

  • It has free and paid versions both. You can buy a premium account for more features.
  • It is effortless to use.
  • It is 100% secure.
  • Its algorithm is highly contemporary and accurate.
  • It does not only detect the exact phrase matches but can also detect the chunks that are added from different sources.
  • It highlights the fragments that are copied.
  • It also detects the replaced synonym and changes sentences and cases.
  • Besides checking plagiarism, it is also a very efficient plagiarism remover. It gives you suggestions that can be used to eliminate copied material.
  • It also checks your content for grammatical and punctuation mistakes.
  • It gives word count and character count.

#3 – Turitin.com

Turnitin is the most common plagiarism detector educational institutes use for checking thesis and research papers. It is not for free, and an account and subscription are needed.

How can you use it?

  • When you log in to the account, you will see many slots in which you can upload your file.
  • After uploading, you can assign your file a name.
  • You will see the preview of your profile on the screen.
  • Hit on continue then the ‘Return to assignment’ option.
  • The plagiarism percentage will appear on the same slot at which you uploaded your file.

Why should you use this tool?

  • This tool provides a whole plagiarism report in the form of a PDF.
  • At first, it tells you word and character count.
  • All the sentences having plagiarism are highlighted in red or blue color.
  • In the end, you get an originality report that tells the percentage of plagiarism and similarity index.
  • It also gives a preliminary report showing how the material is taken from websites, student papers, authorized articles, and unpublished resources.
  • It also detects improper citations.

#4 – Plagiarismchecker.co

Plagiarismchecker.co is also one of the best free and essential software to check duplication from your blogs, assignments, research papers, and websites. Copy and paste your content in the text box below and then click the Check plagiarism button.

How can you use it?

  • Copy your material, upload the file or give the URL on the input place.
  • Select desired language for detection.
  • Click on the ‘Check plagiarism’ option to find copied text percentage.

Why should you use this tool?

  • Its premium package is affordable.
  • It also has a free version and gives accurate results. You can check up to 30000 words through this tool,
  • It allows multiple user logins.
  • Can work on multiple languages.
Conclusion

Plagiarism is stealing someone’s work and taking credit on the base of his name. Plagiarism is a crime, and it is strictly criticized in every possible way. Plagiarism is seen to make its way mostly in educational institutes where students usually copy-paste the research and articles of professional authors in their thesis and assignments.

In professional blog and article writing, it is also seen that newbies usually copy other bloggers’ content and incorporate it into their work.

For detecting plagiarism, there are different tools available online. The best tools are discussed here. You may use any of them and can make your content plagiarism-free and optimized.

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Update on May-13-2022 – Elon Musk Says His $44 Billion Twitter Deal Is ‘On Hold’

Elon Musk Buys Twitter

Elon Musk, the entrepreneur behind PayPal, Tesla, and SpaceX has acquired another company – Twitter. If you’re thinking “Really!?”, then you’re not alone. This is not the first time that a successful entrepreneur has acquired a struggling company and it isn’t the first time that someone has acquired Twitter but it is a little bit unique. We’ll look at the reasons why Elon Musk acquired the Twitter company, what he might do with it, and why it could be a great move for Musk and Twitter.

The 11 members board of Twitter Inc. on Monday (25-Apr-2022) accepted Elon Musk’s bid offer of $44bn (£34.5bn) to take over the company which would give the world’s richest man control over the social-media network where he is also among its most influential users.

Twitter Inc, founded in 2004, ended 2021 with $5bn in revenue with over 217 million daily users globally which is one of the top social media platforms over the years. Bret Taylor, the chairperson of the company’s board, said it had fully assessed Mr. Musk’s offer and it was “the best path forward for Twitter’s stockholders”.

Why Elon Musk Shown Interest to Buy Twitter

The Microblogging firm initially rejected Musk’s bid, but it will now ask shareholders to vote to approve the deal. Elon Musk is the world’s richest person, according to Forbes magazine, with an estimated net worth of $273.6bn mostly due to his shareholding in electric vehicle maker Tesla which he runs and also leads the aerospace company SpaceX.

“Free speech is the bedrock of a functioning democracy, and Twitter is the digital town square where matters vital to the future of humanity are debated,” “I also want to make Twitter better than ever by enhancing the product with new features, making the algorithms open source to increase trust, defeating the spambots, and authenticating all humans. Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it.

The move comes as Twitter faces developing tension from legislators and controllers over the substance that shows up on its foundation. It has drawn pundits from the left and directly over its endeavors to intervene in falsehood on the stage.

In one of its most high-profile moves, last year Twitter banned former US President Donald Trump, maybe its most influenced user account, referring to the gamble of “incitement of violence”. Although Mr. Trump on Monday told Fox News he had no idea to re-join Twitter.

At the time Elon noticed: “A lot of people are going to be super unhappy with West Coast high tech as the de facto arbiter of free speech.”

Elon Musk’s Twitter Controversy

Twitter’s new owner Elon Musk, who has more than 84 million followers on Twitter, he has very familiar with his controversial tweets on the platform itself. In 2018 US financial regulators accused him of misleading Tesla investors with his tweets, claims that were resolved in a $40 million settlement and still Musk continues to deny this as a false accusation. In 2019 he was involved with a defamation suit – which he successfully defeated – after calling a diver involved in rescuing schoolboys in Thailand “pedo guy” on the platform.

“I hope that even my worst critics remain on Twitter because that is what free speech means,” he wrote just hours before the deal was announced.

Who will Lead Twitter from Now

It is not clear who will lead the company moving forward. Twitter is currently led by Parag Agrawal, who took over from co-founder boss Jack Dorsey last November. But in his offer document, Elon Musk mentioned Twitter’s board: “I don’t have confidence in management.” Mr. Agrawal told employees on Monday that the future of Twitter is uncertain. “Once the deal closes, we don’t know which direction the platform will go,” he said, according to the Reuters news agency.

Twitter’s Algorithm Opens to the Public

Musk has said that the product that figures out what individuals see and how generally satisfied spreads on Twitter ought to be aired out. He upholds putting Twitter’s calculation on GitHub, a site famous with software engineers for sharing computer code. Twitter processes billions of bits of content consistently. How and why tweets turn into a web sensation, and how Twitter’s proposal framework works, is so thick and complex that the organization’s own computer programmers can be puzzled attempting to figure out its rationale.

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Social Media Marketing for Real Estate

It might feel like trying to put up social media marketing ideas for your real estate company is like sipping from a firehose. There are a plethora of prospects for success, as well as plenty of advice on how to reach your objectives, but there isn’t much in the way of the first step for real estate professionals who want to utilize social media to improve their business.

Fortunately, we’ve got you covered with all the information you’ll need to get started with social media marketing for your real estate business

Around 44% of real estate agents getting a new client from posting on social media over the last year, it’s evident that social platforms are not just a branding place – they can actually drive business for the largest of purchases.

Why Is It Important For Real Estate Companies To Be On Social Media?

To say that social media has transformed the real estate industry is an understatement.

“77% of realtors actively use social media for real estate”

Social media has proven to be one of the most effective ways for realtors to communicate with potential buyers and develop their businesses online. The following are some of the primary advantages of using social media for real estate:

  • Customer Relationship Management (CRM)
  • Instant Engagement 
  • Cost-Effective Reach 
  • Targeted Advertising 
  • Brand Reinforcement

It’s easy to make changes to your content strategy to improve your real estate brand’s performance. In 2022, here are some strategies for agents and businesses to assist you to improve your real estate social media marketing.

1. To optimize your content, use the right real estate hashtags.

Hashtags are sometimes misunderstood as a method used just to maximize the number of likes on a social media post. While hashtags increase interaction with your content, they also aid in social media discovery. They are a way for potential clients to learn about your real estate company.

You may utilize real estate hashtags in your content as a great method for potential buyers and sellers to find you. However, hashtags are an even better approach to finding new buyers and business prospects for your real estate company.

2. Quotes from Realtors Should Be Included in Your Content Strategy

You surely know how tough it is to come up with great content for your real estate firm if you own one. You want to focus your efforts on purchasing and selling houses, therefore you’re seeking basic concepts that will resonate with your audience.

Quotes and testimonials from real estate agents are a terrific method to strengthen your entire content strategy. Sharing quotations is a fun and talkative way to create trust and camaraderie with your audience. You may use real estate quotes to create picture quotations.

3. Make the Most of the Best Social Media Tools for Your Real Estate Company

Because time is always a limited resource, optimizing an efficient social media marketing plan for real estate is critical. There’s always something else to do, and if you spend less time developing content, you’ll have more time to close transactions and purchase houses. There is a slew of real estate marketing apps that may help you increase buyer exposure while also saving time.

With the amount of technology and resources accessible online today, you can simplify and automate your real estate brand’s marketing. The cost of creating outstanding content is inexpensive, and employing the correct resources for your social media real estate marketing efforts may save you a lot of money.

Social Media Real Estate Statistics

  • 77% of Realtors use Facebook for business purposes.
  • 59% of Realtors use LinkedIn for business purposes.
  • 75% of home buyers choose the first agent they interview.
  • 1 Billion monthly users use Facebook Marketplace
  • Best Real Estate App for Android and iOS – Trulia
  • Best Real Estate Websites – Zillow and Realtor
Social Media For Real Estate Business
Pic Credits – Callhub.io

Best Three Social Media Platforms for Real Estate

There are several social media platforms available, ranging from Facebook to Tik Tok and everything in between, but not all of them are good locations to begin your marketing efforts. When determining where to start your social media adventure, examine the following three sites:

1. Facebook

Because it’s such a widely used network (over 244 million users between the US and Canada), it provides you with a chance to tell your story as well as interact with other user’s stories, and it’s very widely used, Facebook is a great place for real estate agents to connect with their sphere of influence and (eventually) generate new leads. Create a Facebook page and post your real estate business details every day, if possible run Facebook ad campaigns to reach a larger audience. 

Successful real estate brokers on Facebook tell their tales rather than market their wares. You provide people the social evidence they need to trust you with a real estate transaction by allowing them to learn more about you and what you do, realize that you’re a member of the community, and share things in common with them. Use the Facebook marketplace which is the best and free place to list your properties for sale and rent.

Is Facebook a good place to begin?

Facebook is a wonderful place to start if you’re a regular social media user who can commit to daily postings, engagement with others’ posts, and the development of unique material and links. People need to see you in their newsfeed frequently, connecting with what they have to say, to create trust.

2. Instagram 

Even though Instagram is owned by Facebook, it is a separate platform with its own set of standards for success. Instagram is primarily about expressing your individuality through the pictures you post. It is less about the dialogue and more about showcasing your personality through the visuals you share.

Of course, captions are vital on Instagram, but unlike Facebook, there are no links permitted in captions, so you’ll have to rely on the photographs and videos you publish to convey your narrative and guide your audience. Instagram content reflects the aesthetic, lifestyle, and perspective of its users on life.

The Instagram Stories feature is the best way to post day-to-day updates on your real estate listings details and with the IG Reels feature, you can even share long videos of your property and its surroundings.

Is Instagram a good place to begin?

Instagram is the place for you if you have a sharp eye for the world around you, find yourself in some jaw-dropping homes every week, and are eager to provide a look into your real estate world using filters and hashtags.

Consistency is important, but not merely in the form of frequent posting, as it is on Facebook. If you’re not convinced you can obtain outstanding images, don’t start here. You need to deliver consistently appealing material that your audience will draw toward.

3. LinkedIn

LinkedIn is the go-to destination for professionals to interact with one another and discuss their job and careers. LinkedIn’s average user is more educated, has a greater net worth, and is more focused on professional and financial advancement than Facebook and Instagram users.

Links to stories from reliable news sources, together with the user’s remark on the subject, are the most popular kind of material on LinkedIn.

Is LinkedIn a good place to begin?

Because organically establishing a following on LinkedIn is harder than it is on Facebook or Instagram, the most successful real estate brokers on the network have a well-established sphere of influence that they can readily tap into.

Expectations for posting are a little lower on LinkedIn; you just need to publish a couple of times a week (versus at least once a day on Facebook and Instagram), but the content must be of exceptional quality. People aren’t reading your LinkedIn material because they want to learn more about you; they’re reading it because they want to know how you (and what you have to say) can help them be more successful.

Real Estate Agents Focus Area To Grow Business
Pic Credits – TheClose

3 must-dos for social media success + 1 helpful tip

There are a few things you must do to be successful on social media, regardless of the platform you choose to begin your adventure on. Real Estate Agents and investors need to expand their skill sets (virtual tours, virtual showings, open houses, paid campaigns, social media advertising, website optimization, and so on).

1. Consistency is key

This has already been noted, but it is worth repeating. The algorithms that social media firms use to deliver their material include how frequently you publish, how frequently others engage with you, and how frequently you engage with them. Make a posting schedule, prioritize it, and stick to it.

2. Consistently Provide Value

Every post, remark, video, or piece of material you share on social media should provide value to your followers, but it doesn’t mean you have to give real estate advice all of the time.

If your audience understands that what you’re sharing will earn them more time, money, or knowledge, they will begin to trust you and act on what you say. Demonstrate to individuals that it’s worth their time to read whatever message you’re sending.

3. Learn as Much as You Can About Your Target Market

Consider each of your social media postings to be a mini-experiment. Every time you post, what can you learn from your audience?

For example, suppose you post five times a week on Facebook and find that one type of post (say, a roundup of what’s going on in your town) receives more engagement than another (an update on the latest mortgage rates). Your audience is attempting to communicate with you about the information that connects with them the most; the more you discover about what they desire, the more you’ll be able to connect with them.

Final Thoughts

The real estate industry has been greatly influenced by social media and internet marketing. Social media in real estate has transformed the way companies communicate with their clients, forcing them to become more involved and tailored to their target demographic. 

For company any real estate business owner, agent, or investor, time is always a scarce resource, and real estate brands are no exception. Making time for real estate social media marketing can be difficult, but there are various tools and methods that real estate organizations can use to reduce their workload and increase their outcomes. Businesses could notice improved social media performance by optimizing advertisements and social media postings. Check out this post on real estate for additional ideas on how to get your business noticed.

Concentrate on creating content that revolves around your end-user. Once you’ve decided what kind of content you want to make, you may use free tools to make professional-looking material with great images. Put yourself in the position of your customer. If you were buying or selling a property, what would you want to see? You’ll get amazing results if you tailor your material.

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Twitter Edit Button

After very long years of begging, Twitter has confirmed that it is working on an edit button that would allow users to change tweets after they have been posted. It’s a feature that Twitter users have been requesting for so long that it’s become meme material, but now it’s going to become a reality. On April Fool’s Day, Twitter tweeted that they were working on an edit button. Thankfully, it was not just a joke. 

This edit button will allow users to fix any typos or errors in a tweet without removing any replies, retweets, or likes it’s already received. Twitter plans to begin testing the feature with Twitter Blue subscribers in “the coming months,” the company’s VP Jay Sullivan said Tuesday.

Elon Musk Buys Twitter Shares

On Monday (Apr-4-2022), Tesla and SpaceX CEO Elon Musk became Twitter’s largest shareholder when he bought 9.2% of the company and he was officially invited to join the board. He tweeted “do you want an edit button?” to his 80 million followers on the previous day he was invited to join Twitter’s board of members. The poll has already gained over four million votes and it has a vote of 73.5% in favor of an edit button.

Elon Musk Tweet on Twitter's Edit Button

Twitter CEO Parag Agrawal quote tweeted, saying, “The consequences of this poll will be important. Please vote carefully.”

Twitter’s former CEO, Jack Dorsey, was hesitant to add such a feature in the past. During a talk in 2018 about the Twitter edit button, Dorsey expressed concern that an edit button could let users change a tweet’s meaning after it gets widely shared, and in 2020 he said Twitter would “probably never” add the feature.

The company already has an undo feature that lets you recall a tweet before you send it, though it’s only available for Twitter Blue subscribers which is a perk-packed premium monthly subscription service. Twitter blue users get early access to the edit button testing feature option. 

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