Medical practice builds on communication. Patients answered all kinds of questions about symptoms, diseases, and conditions, whether they were suffering from them or not. Everyone wants their physicians to provide those answers, so channel that enables this level of communication. Just like any form of communication, social media—is essential to their communication and marketing strategies.

So, what is social media marketing is about business or communicating or advertisement? Nowadays everyone uses top social media platforms, are you there for scrolling down, texting to buddies, or sharing memes. For what purpose may be using it for, you should be using it to its full potential. This blog gives all the detail you will need.

What is Social Media Marketing?

Social media marketing refers to the usage of social networks to market individuals or companies’ products and expertise. Social media marketing provides individuals or companies with a way to capture existing customers and reach new ones while allowing them to raise their desired culture, mission, or tone. Social media marketing has purpose-built data analytics tools that allow anyone who desires to track the success of their efforts.

Why Every Doctor Should Use Social Media Marketing?

Everyone wants to get information about health and medicine on the internet where social media is a popular medium for reading and sharing the latest news stories. When you regularly share such news stories on social media or even write your own articles, doctors can build a following that turns your practice into a source of expert advice.

Social media marketing for doctors is valuable for sharing advice with bigger communities. Surely, you can’t discuss your patients’ issues in public, but you can lend your knowledge to a larger audience.

For example, a lot of times many patients share a common condition, you can post content or start a discussion about that condition. You also can comment and give the solution on the news story about those health issues. Instead of looking for endless calls about how to prevent the flu that’s been going around, share your advice with all your current patients and potential patient in one post.

Social media for doctor offices is a great way to stay in connect with your patients. Keep reading to find out how this continued engagement will help hundreds or thousands maybe millions of people by your practice.

Which Social Media Platform for Doctors?

You will be stunned to find out that depending on where you are in the world and your practice, there are several unique and similar social media platforms in use that you may not have heard before. Social networking can play a big part in marketing strategy for doctors and how you connect with your patients.

The most popular social media platforms used by doctors are:

  • Instagram
  • YouTube
  • Twitter
  • Facebook
  • LinkedIn
  • Snapchat
  • Sermo
  • Pinterest

There are a hundred other social media platforms with equal popularity, however not every one of these options will make sense for doctors to establish a social media presence.

It is very easy to jump on one of these applications or websites, create an account, and start sharing content, it may be all be a loss if not create a proper strategy in advance. Strategic content shared at specific times and focusing on learning how to read your target audience can be more productive and worthwhile your time spent on social media.

Social Media Marketing Ideas for Doctors      

The goal of an effective social media strategy is to provide current and prospective patients with relevant, valuable information. It’s an ongoing process, so you’ll need to put in enough time and effort if you want to be successful. Here are five tips to help your social media marketing strategy succeed: 

1. Promote Social Media Accounts:

A growing number of patients use online channels to manage their healthcare, but that doesn’t mean they’ll instantly follow you on Facebook or Twitter, or any other social media account. Let your customers know you’re on social media by placing your social media handles on all of your website and marketing materials. Include the social buttons on your website so visitors can start following you on whatever channels they prefer. 

2. Share Reliable Content:

Social media has become a popular way of asking for and offering healthcare advice. By sharing content that addresses patients’ questions and needs, you can take back the responsibility of helping them take care of themselves. Normally share content created by your practice for blogs and social media. 

It’s okay to share content from different sources like health magazines, medical journals, and health segments from the news. If you have run out of ideas, consider hosting a social event, such as a webinar or online Q&A session. Anything you can do to engage patients will boost your social profile, and ultimately, your practice.

3. Analyze Your Social Media Regularly

A challenge for any medical practice is finding the time to run it. Social media isn’t something you do on your own time you have to post new content or answer followers’ questions constantly. As a medical professional, you’re probably too busy to do it all yourself. Therefore, make sure someone in the office is doing it regularly. Work can be done by a single or a few people in a small-scale practice in a larger setting. The curator is responsible for organizing, collecting, and updating the records. 

All of these responsibilities should be handled by someone who understands social media. You may want to hire a social media management agency if no one in your practice fits or if you do not want to take time away from their normal responsibilities.

Social Media Marketing for Hospitals 

On social media, the healthcare industry is underrepresented. There is a widespread misconception that social media violates medical ethics regulations in some way.

In reality, the healthcare industry’s sluggish adoption of these channels presents a game-changing potential for us to grab a new market through credible, accurate, and well-delivered information campaigns. Make a name for yourself as a front-runner!

1. Increase Traffic to Your Website

Using social media platforms to nurture your content is one of the most effective strategies to drive traffic to your media. Driving traffic is a never-ending effort, but it’s also one that pays off long after you begin. Your future clients can access your website through a variety of routes; all you have to do is choose the best one for them.

2. Build Relationships to Increase Referrals

Referrals are frequently associated with new business and growth. Use social media to establish relationships with patients and other healthcare practitioners, as well as to generate recommendations that will help you grow your community.

3. Identify and Re-Identify Prospects

You may use social media to expertly select prospective patients or potential patients who can help you prosper your hospital and retarget them for optimum message exposure. 

4. Establish a Network Within the HEALTH Industry

Don’t underestimate the value of making business-to-business connections through social media. High-quality referrals are frequently the result of long-term mutually beneficial healthcare partnerships. 

5. Increases Brand Loyalty

 Use social media to establish long-term brand loyalty by sharing relevant, valuable content and information regularly.

6. Extend your reach to patients who live in rural areas

Social networking removes all geographical barriers. Construct a link between your healthcare services and a potential patient base that extends beyond boundaries. Social media marketing strategy for hospitals

Coronavirus Pandemic: DOCTORS AND Social Media Marketing 

The first step for doctors, hospitals, and healthcare companies to use the increasing online presence on social media, biggest takeaway is to grow their digital footprints like companies and industries. As the healthcare industry is highly regulated, there is a lot of advantages to using social media for doctors, hospitals, and healthcare companies when it comes to.

Today I am going to share exclusive ways to use social media that doctors, hospitals, and healthcare companies can help everyone during the COVID-19 (SARS CoV-2) pandemic.

Doctors can aware people online

Your strategy is to share the awareness for health concerns and fake news. Let’s face it, there’s a lot of misinformation out there, and millions of people worldwide still wildly underestimate the seriousness of coronavirus. You have the opportunity, arguably responsibility and use your social media accounts to influence others positively. How you can do it, you will need a unique social media name. What do you purpose to be known for in the social media and to your target audience? The national public health agency can use its social media platforms to ensure the public is kept at least the latest safety updates and receive reliable information from a source they can trust.

Guide people in social media to help the community who fear they may have the virus

Due to a lot of mixed and misinformation, the public is confused about what they should do if they suspect or have symptoms they have COVID-19. What’s more, the general advice that is available everywhere but appropriate course of action can vary by community. Healthcare professionals and hospital can use social media and their websites to share relevant and accurate.

Important to keep sharing new updates and advice through email and social media

Educating the bigger community, you should inform and guide your patients during the COVID-19 crisis. Beyond everything, it is the right thing to do, your valuable knowledge and expertise will rich your authority and your relationship with your patients at a time when they need it most.

Doctors and hospitals can use social media and email to share patients with additional tips, such as how to boost your immune system, care for small children at home, deal with fear, stay positive, cope with mental issues like anxiety, and many more.

It’s your job to share that all your contents are informative, relevant, accurate, empathetic, and with the current situation. Your tone should generally be serious but with little humor, you may lighter tone of the content.

Conclusion

As social media platforms and public interests are constantly and rapidly increasing, it is important to keep the latest information to leverage these digital marketing tools to the best of your advantage. You should also ensure that you adhere to national and international health laws and the health-related regulations set by respective social media platforms at all times.

Using social media marketing for doctors and their practices is a very simple process that begins with identifying your target audience and selecting how you want to communicate with them in ways that agree with your hospital objectives.

Many doctors discover that using social media allows them to engage with a larger number of potential patients and other healthcare providers and by tracking relevant metrics, you can optimize your strategy, direct traffic, and expand your client base.

Record Space Feature

Great news for all Twitter Spaces hosts! Twitter has announced that all Spaces hosts can now record their chats, on both iOS and Android devices. Twitter first enabled this recording option to a limited number of hosts in October and also said the feature would be available to all hosts soon. This record option will not be available on the web for now, as you can only join Spaces through the Twitter website as a listener.

Twitter Record Space Feature

On Jan 14, 2022, Twitter announced on its Twitter Support account, all Spaces hosts will now see the “Record Space” button in the Twitter app for iOS and Android. Once you tap, Twitter will record the complete conversation on the space and make it available for anyone who wants to listen to it again later. If you’re unable to join a Spaces session at a particular time when it was live, this record space feature will give the option to listen to the conversation.

Keep in mind, recorded Spaces will not be available forever. According to the Twitter microblogging site, once the Space ends, Hosts will have access to the full-length Recording for 30 days after the initial broadcast, during that time they can share it or Tweet it. After this period, the recorded Spaces are permanently deleted from the account. Hosts can also delete recorded Spaces before 30 days if they want.

The social media giant said the purpose of this new functionality is to host users who have friends that are not on Twitter but would still want to listen in on a Space. This feature also gives competition for Clubhouse and Facebook’s Live Audio Rooms.

It’ll be interesting to see twitter’s strategy changes under new CEO Parag Agrawal, who took over from Jack Dorsey back in November. They plan to give more focus Spaces discovery can be improved or maximized in order to build the audio platform into a bigger consideration.

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What is Peanut App

Peanut is a mobile social networking app that is specially designed for moms and women. Whether you’re navigating fertility, pregnancy, motherhood, or menopause, the Peanut community will listen and share information and offer valuable advice. This app is also referred to as “Tinder for moms” because Peanut functions a lot like dating apps but it connects mothers by letting them swipe each other’s profiles. 

Michelle Kennedy founded Peanut in 2017 with a mission to help women foster meaningful connections. Four years later, her extension of that mission is Peanut StartHER, a micro fund investing in women and underrepresented founders of all ages, life stages, ethnicities, and sexual orientations.

I didn’t want anyone to view me as a bad mom and I didn’t feel like there was a safe space to have a conversation about motherhood,” she says. “I needed a platform where there were no taboo subjects and where you could discuss all aspects of motherhood without judgment.” So in 2017, she created Peanut, a social network app for all stages of motherhood. 

Within a year of its launch, Peanut has built a user base of 3million moms who have swiped profiles over 19 million times and sent more than one million messages to each other.

This peanut app moms is very similar to the Tinder app and also it has many features such as Peanut Pages, Peanut Shop, Join groups, meet with similar-minded women, ask and share your questions and it recently launched audio room chats (Pods) similar to Clubhouse and Twitter spaces. These features in this app will give mothers a better alternative to Facebook Groups, Moms Forums, Quora, and other social platforms.

Peanut Pods

Peanut’s Pods offer the basic features including the host can create a pod and invite users to speak in the space room. The muted audience of listeners who need to virtually raise their hand to speak, emoji and reactions. The Peanut company is doing its own in-house moderation on the audio pods to make sure that the conversations do not violate the company’s terms because Kennedy worked in the dating industry for many years, so she is aware of the user’s privacy and safety.

Peanut Pods - Live Audio Chat Room

How To Join on Peanut Social Network App

This Peanut app for moms is free to join inclusive space for women to connect, share stories, and find the match by swiping profiles. This app is available in both the android play store and the iTunes app store. Apple recognized Peanut as one of the best iPhone apps in 2021.

Peanut app is mainly used by the U.S. and in the U.K women and it’s available for other countries too. Soon the Peanut tech company plans to implement a monetization element in its app that could include paid premium features. 

Create Peanut Account

  • Download and Install Peanut App on your phone
  • It provides 3 sign-up options such as connecting with a Facebook profile, Gmail account, and phone number.
  • Choose anyone depending on your preference
  • Now enter your name, age, photo, and kids details (optional) or 
  • Connect with your Facebook profile and sign up. It automatically pulls all your information and creates a Peanut profile for you.
  • Now start swiping and find a match.

There are so many users who reviewed this app that it is good for moms and also some said it’s a waste of time and you don’t get any nearby matches as per your wish. You can check the peanut app reviews in Google Play Store, app store columns, and other online review sites. You can also get more information about this app from Reddit.

How Does Peanut App Works

This Peanut application works like Tinder, it uses current location to identify possible matches nearby and gets photos from users’ Facebook accounts to create a profile. You can be waved at other users and find a match. Users can edit the photos on their profile, according to Scary Mommy. And also you will have an option to add your children’s names, ages, and genders to display on your peanut account profile but it’s not mandatory. The age might be helpful if you’re looking to set up a playdate, but this app is for moms to meet other moms, not for strangers to swipe down.

Is Peanut App Safe to Use

Peanut is as safe as other top social media platforms. In other words, it’s safe if you’re careful about the information you put on it and the conversation with other moms. It is a free public platform, so anyone can see what you post to it if you connect your account with Facebook.

Also, Read – Is Wechat App Safe To Use

Peanut App for Dads

Many fathers, especially stay-at-home dads, are also searching for a “peanut app for dads” to find dedicated communities to learn and share information about parenthood. But unfortunately, as of now, Peanut doesn’t provide any app for dads but they may do dad-oriented things in the future. There are some other apps like Dadapp, fatherly, and a few more that will provide dads to find, meet and connect with like-minded dads.

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Messenger’s New Holiday Features

Meta added some holiday-themed features to help get you in that festive mood in your Messenger and Instagram DMs. This includes suggested word effects, holiday AR effects, new Soundmojis, messenger kids Christmas Santa filters to cheer this holiday season. To check out these new features you need to have an updated version of the messenger app.

New AR Effect

Meta partnered with beauty guru Ashley Strong to create a new AR effect ‘sparkles and shiny snowflakes that appear from your eyes when you blink’. This effect will help you glow up your face on Messenger and Instagram video calls! 

“With this effect, you can magically freeze the screen – just open your mouth for a cold breath to start to appear and freeze the screen.”

This AR effect is not entirely sure if Christmas or Ice King from Game of Thrones, but it’s a new feature to enjoy.

Beauty AR Effect

To use this holiday AR effect, open your Messenger app or Instagram and start a video call, or simply open the Messenger camera to take a selfie. Click on the smiley face icon to see them in the “Effects” tab!

Sprinkle Your Messages with Holiday Magic

There are high chances that you’ll be sending lots of messages to your friends and family during Holidays. To spread cheer easier and more fun, Meta created suggested word effects in Messenger for wishing people a Merry Christmas, Happy Hanukkah, and Happy Kwanzaa. Messenger apps also use emojis that go along with the greetings: 🎄, 🕎, and 🕯. You can also spark a flood of related emojis up the screen to give your message an extra themed kick.

Suggest Word Effects

‘Plan some seriously lit end-of-year parties’ with its latest New Year’s Eve chat theme for Messenger and Instagram DMs, which also comes with its own word effects: 🎉 = Happy New Year, 📆 = 2022, and 🥂= Cheers.

Also, Read – Facebook Messenger Tips and Tricks

Soundmojis

Soundmojis bring a new and unique dimension to your conversations and increase the usage of emojis. Visit your Messenger expressions tray, select the loudspeaker icon, and find the 🎁 and 🎄 emojis for a special holiday song surprise!

Holiday Soundemojis

Also, Read – Facebook Introducing Soundmojis on Messenger Chat for This World Emoji Day

Cash Gifts on Messenger

If you want to skip standing in long queues and out-of-stock shelves this holiday season? Messenger adds a Send cash gifts feature as built in the app itself. You can now send cash gifts to your loved ones with new holiday-themed backgrounds and gift wrap on Messenger using Facebook Pay on Android devices. If your friend sends you a cash gift, you’ll be notified on Messenger and Facebook with their message gift wrapped on the notification menu. 

To send a holiday cash gift, tap the $ icon in the Messenger composer area, enter a dollar amount, write a personalized message, and select a holiday-themed background or a gift wrap. This is a great last-minute gift that transfers immediately to bank accounts without any commission fees.

Messenger Holiday Cash Gift

Chat With Santa on Messenger Kids

In addition to this, Meta has also added a wide range of new holiday activities and features to Messenger Kids, including an option to chat with Santa (with the messages going to the parents), new virtual holiday games, and themed AR effects and artworks.

To activate the Santa experience, go to the Parent Dashboard, visit “Controls”, and tap “Santa Experience.” If you haven’t set up Messenger Kids for your child yet, you’ll be redirected to do. Keep in mind, only the parent who created the Messenger Kids account can activate, control and use the Santa experience with their child.

Happy Holidays 2021

Holidays are the perfect time to hang out with the people who care and love you most. Whether you’re able to do this in person or have to spend time virtually, Meta’s holiday features will help you feel close to your loved ones during this special moment of the year. 

Merry Christmas and Happy New Year To All. Enjoy This Winter Session With Meta Products.

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TikTok Beats Google

TikTok is the New Champion of the Internet in 2021. 

TikTok was the most visited website this year, according to the 2021 Cloudflare domain ranking. After August mid, TikTok became the leading website for most of the days of 2021, especially in October and November. In 2020, TikTok was ranked seventh in the list behind Google, Facebook, Apple, Netflix, Microsoft, and Amazon, but now it’s jumped to the top spot due to a covid-driven surge in popularity.

TikTok, which is owned by Beijing-based ByteDance Ltd, drove rapid growth in the internet world and provides interesting short forms of video content to its users. TikTok visitors use its app or browsers to watch videos that TikTok’s secretive algorithms predict and deliver to the users for engaging video content, on a user’s “For You” page. 

According to Wall Street Journal’s previous reports, the key to TikTok’s assessment of user interest is the length of time its users spend looking at a piece of content. Re-watching an item also affects its scoring.

Cloudflare describes TikTok’s journey

“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”

Top 10 Most Visited Domains/Sites on 2021

Here are Cloudflare’s top 10 internet domains which we have visited most in 2021

Top 10 Most Visited Websites 2021

Top 10 Social Media Platforms in 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

Also, ReadTop 7 biggest social media sites in 2020

Most Popular Chat (Messaging) Domains 2021

  1. WhatsApp.com 
  2. Telegram.org 
  3. WeChat.com 
  4. Signal.org

Also, Read – Tips and Tricks in Facebook Messenger

Top 10 Most Popular Video Streaming Sites 2021

  1. Netflix.com
  2. YouTube.com
  3. Roku.com
  4. HBOMax.com
  5. Hulu.com
  6. Peacocktv.com
  7. Disneyplus.co
  8. ParamountPlus.com
  9. Sling.com
  10. Iq.com

Also, ReadHow to add and change YouTube thumbnail

Top 10 Most Popular E-Commerce Sites 2021

  1. Amazon.com
  2. Taobao.com
  3. Ebay.com
  4. Walmart.com
  5. Jd.com
  6. Shopify.com
  7. Bestbuy.com
  8. Target.com
  9. Rakuten.co.jp
  10. Homedepot.com

According to the reports TikTok.com received more traffic than any other domain that doesn’t mean TikTok has more users than Google or competing social media sites. If TikTok isn’t part of your social media marketing strategy, in 2022 you should give more priority to this platform and create a TikTok marketing strategy for your business.