Instagram rolled out one of its most requested feature updates to its users. Instagram users now can include up to five links in their bio using the mobile app’s profile editing feature. They can customize the titles and the order in which the links will appear. This features challenges Linktree, Beacons and other “link in bio” solution providers.
As per Instagram:
“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.”
Instagram said this feature directs followers to various content (e.g., online businesses, promoted brands, supported causes, and profiles on rival social platforms).
From the above screenshots, this is how your Instagram bio will showcase the number of links accessible via profile linking. Once clicked, users can view a Linktree-style summary of the diverse link alternatives that you have authorized.
During initial trials, there were no problems linking to competing platforms like TikTok or YouTube. Additionally, Instagram presents users with a separate linking option to connect their Facebook profiles, featuring a sleek rounded Facebook icon and accompanying text. However, external links don’t have any exclusive customizations, such as small icons.
How To Add Links to Instagram Bio
To add multiple links to your Instagram profile, go to ‘Edit profile’ > ‘Links’ > ‘Add external link’. From there, you can drag and drop to order your links as you’d like them to appear in the app.
The links are not open in a new window of the browser but within the Instagram app. Users who want to open the link in a built-in browser, like Safari or Chrome, just tap the three-dot menu at the top of the page and select open in the system browser.
This meta-owned photo-sharing social network has also added a dedicated place for trending audio and hashtags, two new metrics to Reels insights, and brought gifts on Reels to more countries. Creators now can see what the top trending topics and hashtags are on Reels.
There is a dramatic change and evolution in Instagram and its features over the past few years. In the past, it was so simple to get a wider audience on Instagram, all you needed to post good content and you could reach a vast audience. But now there has held strong competition on this platform and if you truly want to stand out your content must be unique enough. Furthermore, if you want to stand out, you must have an eye on the new features and you would have to develop their complete knowledge so that you can use them in the best way possible.
The Instagram algorithm is an automated checklist that evaluates your content based on likes, comments, and views it gets. This information helps the Instagram algorithm decide whether it should keep your posts in feeds or remove them from there. Now the question that arises in everyone’s mind that what type of content helps to increase engagement as there are plenty of features so which one will be more suitable for us? Yes, this is a very confusing thing, you have to figure out what is best for you and your brand and then get stick to it. Get the maximum raise engagement rates with buy Instagram followers.
In this blog, we are going to share the methods to drive more engagement using the Instagram Carousel feature. It is no doubt a very useful feature but still, it is underused so you can take advantage of it and drive engagement by utilizing this feature properly.
What is Instagram Carousel?
Instagram has recently launched this feature; it enables you to add multiple contents including pictures and videos in one post. The other best thing about this feature is you can schedule the carousel Instagram post and it will be posted automatically. You don’t need to set any reminders for this task to be done. There are a series of advantages you get when you decide to use the carousel feature to perform your postings. The most important of them are given below:
Carousel post drives engagement which is 2.37% higher than any other feature of Instagram.
Carousel post was nominated as the best-performing post of the year
Only ¼ part of the creators are using this feature
This type of post was twice saved by people as compared to any other post on Instagram.
These are the reasons, why it is utilized by brands on Instagram to drive high engagement.
Instagram Carousels Post Requirements
Number of cards: 2 (minimum) to 10 (maximum)
Carousel Ratio: 1:1
File type: jpg or png (image) or .mp4 or .mov (video – recommended, much more acceptable)
Maximum video file size: 4GB
Video Duration: 60 seconds maximum
Recommended image resolution: at least 1080 x 1080
Text limit: Two rows of text will be displayed
Headline: One row of text will display
Instagram Carousels Post Sizes
Portrait – 1080 x 1350 pixels
Square – 1080 x 1080 pixels
Landscape – 1080 x 566 pixels
Aspect ratio – landscape (1.91:1), square (1:1), vertical (4:5)
How Do Carousel Instagram Posts Raise Engagement?
Create eye-catching Images
The images and especially the first slide of your post are of extreme importance. It is the only thing that decides whether the user is going to read it further or not. So, it must be captivating enough so that it can grab the attention of the audience and make them slide through and read more about your post.
It is similar to the concept that believes the profile picture of your Instagram account should be captivating enough to stop the visitor on your profile and make them open it.
Before and after content
Instagram Carousels posts are the best way to show before and after content. You should utilize the power of this feature creatively to show the whole progression of a process. Transformation videos on Instagram are content that is highly appreciated and liked by people. People on Instagram just love transformation and carousel video posts are an effective way to show the transformations.
For example, if you are going to share a transformation video of a hair. First, you will make a video showing the actual hairs without any process done to them. Then you will show the progression of the haircut process and at last, you will share the final look after the haircut is done.
It is the best way to show the continuity of a process in a very interesting way. To drive high engagement, it is no doubt the best way to get people more attracted to your content.
Credits – SocialChamp
Display product details
This is another very effective way to drive engagement on your Instagram account. If you are a brand that is looking to promote its products using Insta carousel posts, you can do it brilliantly. By using this feature, you can efficiently show the details about your product, and also you can educate people about their usage. It is estimated fact that about 81% of shoppers use Instagram to buy things so they can follow the given tips to get the maximum benefits of this:
Organize product launch
Display your high-value products
Focus on the products that are relevant to trending topics.
All these given tips will not only drive the higher engagement of your brand but will surely improve and enhance your conversion rate.
Engage your followers by sharing lists
It is also a very effective way to drive engagement using this technique. Your content must be concise and contains lists because it is estimated that 36% of readers on Instagram prefer to read list-based content. So, it will help you a lot in getting the attention of more and more people.
Following are some examples given for the carousel lists.
Create a checklist
A report of high-performing post
Your Bucket lists
Some awesome industry-related tips
A list containing facts or stats
The research has shown that the companies that share research and infographics are likely to get higher engagement rates as compared to other types of content.
Share step-by-step processes
A carousel post is a brilliant way to show a progression of a process. It may be a tutorial or any other step-by-step guide. To make it more understandable just keep all the important aspects individually in slides. Keep the content encouraging enough so that the reader keeps on sliding it till the end.
Upload seamless photos
It is not necessary that all of your carousel slides must have separate photos, you only need to be a little more creative to make the visitor stop at your posts. Instead of uploading the whole picture in one slide, it sometimes looks more artistic to break them into several parts and post each of the parts individually in slides. This makes the visitor keep on swiping until they have seen the whole big picture. This idea brilliantly works for:
Panoramic photos
Huge landscape images
Huge images where you want to show the full image
Share roundup content
If you have a collection of products or anything similar that you would like to share with your audience. You can do it without taking up so much space on your profile. Carousels are the best way to post content that is intended to take up more space. You can take an idea from the given examples:
You can upload user-generated content
You can share industry-related quotes
You can upload a product for a specific purpose.
You can share the images while educating people about the usage of a product
You can share the collection and variation of products adequately without taking multiple posts again and again.
Wrap Up
So, after reading the above-given techniques, you can clearly say that it is possible to drive higher engagement while using this amazing feature of Instagram. There is no doubt that these posts are loved so much by the users. If you didn’t have any idea about their importance before, now after reading this blog you are well aware of their importance. It not only engages your followers but also helps you build a deeper and stronger relationship with them and this eventually leads you toward high conversion rates as well. You only know the perfect way to use them for your brand and product.
I hope you find it helpful. We will love to hear from you. If you have any queries related to this topic do tell me in the comments below.
Instagram is the most popular and top most used social media platform in the world which is mainly used for photo and video sharing purposes. It reached two billion active users in Q3 2021 and it will reach 2.5 billion by 2023. You can share posts, create quick Instagram stories, make reels, start live videos, Direct message options, take pictures using various exciting filters and importantly make video or voice calls.
The tone you receive when you have a notification on Instagram is the default alert tone for your phone. You might be bored of the regular notification sounds of the Instagram message, audio, and video calls? then here it’s a simple steps to change your Instagram audio and video call notification sounds within a minute without third-party apps.
How to Change Instagram Voice and Video Call Ringtone
Instagram does not have an in-app option to change alert tone but you can change your Instagram call ringtone by following these steps even though you tried inside the insta app it opens on the mobile’s system settings.
Open the Instagram app
Open your profile and go to Settings
Click Notifications
Tap Messages and Calls
Scroll down to the bottom and select additional options in the system settings
Tap Instagram Direct Video Chat
Go to Sounds/Ringtones
Now choose and set your favorite ringtone as video and voice call notification sound
How to Change Instagram Audio and Video Call Notification Sound on Mobile Settings
Open Settings.
Tap the Apps Management section and expand to see all apps.
Now, open Instagram and then open Notifications.
Choose Instagram Direct Video Chat
Tap Sound and select any of the system or local sounds as your wish.
All set! Now you can hear the notification sound that you set when someone calls either video or audio.
This blog only explains how to change the notification sound for calls but we can change the notification sound for Instagram likes, comments, mentions, new followers requests, live videos, and much more. This Instagram app notification sound set procedure is the same for both Android and iPhones.
Thank you for reading hope this article would help you to change the alert sound for all your Instagram notifications and feel free to ask a question or suggest some additional information about Instagram features that we missed.
