Importance of LinkedIn for Students and Job Seekers

LinkedIn is a professional network social media platform designed to help students and employees make business connections, connect with industry experts, share their skills & work experiences, and showcase their resumes to find and apply for jobs globally. College students can use LinkedIn to establish a professional online presence, which is more important for getting jobs, internships, and volunteer opportunities.

LinkedIn is the world’s largest professional networking platform with more than 830 million users and is used in 200+ countries. So as a college student, you should have a solid professional LinkedIn account and resume to display your skills, post-academic updates, technical area of interest, certification details, and interact with industry experts and potential employers.

LinkedIn’s basic account access is free, but premium subscriptions offer extra features and tools to help you land a job, grow a business, follow leads, and hire talents. LinkedIn offers a one-month free trial of premium subscriptions with different and you can cancel your LinkedIn subscription at any time if you’re not interested to access it anymore.

Here are the top seven reasons why every college student should be on LinkedIn.

  1. Stay Connected and Get Hired
  2. Apply For Jobs
  3. Join Professional Groups
  4. Connecting with Professionals
  5. Ease of Company Research
  6. Recommendations
  7. Let the Companies Find Your Profile

Top 7 Benefits of LinkedIn for Students

1. Stay Connected and Get Hired

LinkedIn’s primary aim is to connect employers with potential employees. So obviously it’s the right platform for students, and graduates to post their resumes and find good employers. It has excellent search features that can help you find people in your industry, and keep you up to date with things happening around you. 

2. Apply For Jobs

LinkedIn every day millions of job listings are published by companies. Here you can search for jobs based on your skills and location and apply within a seconds using LinkedIn’s Easy Apply feature, which lets you add your resume. Employers will receive a copy of your profile, along with the option to access additional details — which leads to the importance of a strong LinkedIn profile. Make sure your photo, summary, qualifications, and credentials reflect your professionalism and strengths. 

LinkedIn is a global networking platform. So if you’re interested in overseas jobs, you can connect with all the major international employers and find employment in foreign countries.

Once you create your account on LinkedIn, you can set email alerts to receive notifications of recommended jobs based on your skills and selected region. You will be able to see the notification as soon as you log into your LinkedIn accounts.

3. Join Professional Groups

LinkedIn as a social networking platform has tons of relevant groups which act as forums where you can connect with like-minded people and share knowledge. You can join any of these groups and discuss relevant topics. Find groups by using the site’s recommendation and search functions. Check who in your network belongs to a given group, and use current connections to build future ones.

4. Connecting with Professionals

If you have a look at LinkedIn, you’ll find out the large number of professionals who choose to connect here. You can find your friends, co-workers, classmates, and family members on this platform. Connect with business decision-makers in your field, interact with them and share ideas. Observe your industry’s new trends and how professional leaders handle and execute things. LinkedIn is a great network to learn from industry professionals which helps you to level up. To connect and interact with the right people, tell them your story and you might get more opportunities in your professional career life, business, and the entrepreneur mindset. 

5. Ease of Company Research

One of the best benefits LinkedIn offers to college students and job seekers is that they can check out the complete LinkedIn company pages of their targeted employers. By visiting company pages, you can get lot more details about the company services, employees list, location, jobs, hiring practices, current projects, and daily updates about the company. This kind of company research on LinkedIn will always stay ahead of your competition in the industry and increases your employability.

The company’s information can help you prepare for interviews, also you can connect with the employees and get a referral for work. So follow your favorite companies and get updates regularly.

6. Recommendations

LinkedIn also offers a feature called Recommendations, through this you can get a recommendation note from your college professors, co-workers, and industry experts. People with several recommendations have a good chance of attracting employers’ attention and they can approach new job openings based on their skillset. 

7. Let the Companies Find Your Profile

Today, every companies HR recruiters, looking for talented candidates on social networking platforms to fill their company’s job openings. If you have a good, detailed professional linked profile with the required technical skills then your chances are high to they contact for an interview process.

When you apply for a job, your prospective employer will check your LinkedIn profile to get to know more about you. Students often get a bad rap over their social media presence, so having a LinkedIn account as a student or a job seeker, gives a brand value and increases your visibility over others.


Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students and fresh job seekers can never ignore this social networking platform. If you prepare yourself as early as possible, you can easily land a dream job of your interest.

Linkedin Mobile App Features

LinkedIn is the largest and the best free online platform for professional networking and career development. This site works as an online directory of individual professionals and organizations, which helps to connect all kinds of business industry people in one place. As of 2020, LinkedIn had more 675 million members in more than 200+ countries and including executives from all of the Fortune 500 companies. LinkedIn has a powerful suite of mobile apps that includes LinkedIn SlideShare, LinkedIn Learning, LinkedIn Recruiter, and LinkedIn Sales Navigator which all are accessible through LinkedIn premium.

Any individual persons can use LinkedIn for professional networking, job searching, and information sharing purposes. Companies use it for recruiting and for sharing company business/service updates with prospective employees and followers.

You can’t sit in front of your computer always use LinkedIn so that they are providing LinkedIn and LinkedIn Lite mobile app for android and iOS Users. The new LinkedIn app makes it easy for marketers that nearly cover everything they’d do on a desktop from a mobile device.

Have you ever tried out the new LinkedIn app and its features? If not, I will share with you the best ways to touch with your connections and maximize your productivity with the LinkedIn mobile app. 

1. Get More Characters in Your LinkedIn Headline 

If you search for connections or view content on LinkedIn, you see each person’s name, profile photo, and headline. In LinkedIn Desktop, you can use up to 120 characters headline but in the LinkedIn mobile app, you can add some extra characters to your headline that is 200 characters. This may or may not be useful, but if you want to show your skills on the headline itself which is very useful. You can edit your headline in a mobile app to add extra characters which will reflect the web version of LinkedIn also. 

2. Personalize LinkedIn Connection Requests

Making a great first impression is important and sending a personalized message with your LinkedIn connection requests is a great way to stand out from the crowd instead of sending the default message “I’d like to join your LinkedIn network”. To send a personalized message on a LinkedIn mobile app, From the menu, select the Personalize Invite option and add a message before you send the invitation. You can enter text up to 300 characters, which is enough to highlight and explain why it would be mutually beneficial for you to connect.


3. Send a Message via the LinkedIn Mobile App

If you receive new messages, you’ll see a number in red color to the messaging icon at the top of the screen. Tap this icon to open and read the messages on this screen. From here, you can reply to messages or search for a connection to start a new message. When you’re composing a new message, tap on the + button to the left of Write a Message which includes more features such as add an attachment, GIF, camera photos, videos, location sharing, calendar availability, and maximum 1 minute of voice record options.


4. Sync Your Calendar to See LinkedIn Profiles of Meeting Attendees

If you’re scheduled for a meeting with business professionals, you can use the mobile app to do some last-minute preparation by checking out the LinkedIn profiles of other attendees. 

To get access to this LinkedIn meeting feature, you need to sync your Android or iPhone device’s calendar with the mobile app. First, enable the calendar permissions in your phone settings. 


On an Android device, tap your profile photo and the settings icon at the top right of your screen. On the Account tab, tap Sync Calendar and toggle your calendar to the right.

On the iOS device, tap on your profile photo, and in the pop-out menu, click the blue Settings link. In your account settings, tap Sync Calendar. On the next screen, toggle Sync Calendar to the right.

5. Find LinkedIn Members Near You

Find Nearby is a unique and useful feature on the LinkedIn mobile app which helps to find and connect nearby LinkedIn users easily. If you enable Bluetooth sharing, you can use Find Nearby to discover other LinkedIn members around you (up to 100 feet / 30 meters).

To use the Find Nearby LinkedIn feature, first, activate Bluetooth on your mobile device. Then in the LinkedIn mobile app, tap the My Network tab and tap the blue circle button. In the pop-up menu, tap the Find Nearby icon to see all nearby LinkedIn members.


If a nearby member is already in your connection, you’ll see the option to send a message. If not, you can able to invite them to connect. When your Find Nearby is switched on, other LinkedIn members can discover you, even when you’re not using the LinkedIn mobile app. 

6. Use LinkedIn QR Codes for Connections 

If you meet any professional or business owners’ offline and want to quickly connect with them via LinkedIn, find and share your unique QR code.


To find your QR code on a LinkedIn mobile app, open the app, and tap the QR code icon at the right end of the search bar. When you open the LinkedIn QR code option, you will see 2 options such as Scan and My Code. From this, you can able to scan your new connections QR code and you can share your QR code to others.

Some other Features in Linkedin mobile App

  • Access Today’s Trending News
  • Easily Create a Poll
  • Find an Expert 
  • Access other LinkedIn Apps such as SlideShare, Lynda, Lookup, and more.


Hootsuite/WeAreSocial tells that 99% of social media users access platforms via mobile as of April 2020 data. However, LinkedIn reports that just 57% of their traffic is from a mobile app. The recent updates to the LinkedIn app make it much convenient access for marketers and professionals. So know all these useful LinkedIn mobile app features will help you stay connected when you’re away from your desk.