Importance of LinkedIn for Students and Job Seekers

LinkedIn is a professional network social media platform designed to help students and employees make business connections, connect with industry experts, share their skills & work experiences, and showcase their resumes to find and apply for jobs globally. College students can use LinkedIn to establish a professional online presence, which is more important for getting jobs, internships, and volunteer opportunities.

LinkedIn is the world’s largest professional networking platform with more than 830 million users and is used in 200+ countries. So as a college student, you should have a solid professional LinkedIn account and resume to display your skills, post-academic updates, technical area of interest, certification details, and interact with industry experts and potential employers.

LinkedIn’s basic account access is free, but premium subscriptions offer extra features and tools to help you land a job, grow a business, follow leads, and hire talents. LinkedIn offers a one-month free trial of premium subscriptions with different and you can cancel your LinkedIn subscription at any time if you’re not interested to access it anymore.

Here are the top seven reasons why every college student should be on LinkedIn.

  1. Stay Connected and Get Hired
  2. Apply For Jobs
  3. Join Professional Groups
  4. Connecting with Professionals
  5. Ease of Company Research
  6. Recommendations
  7. Let the Companies Find Your Profile

Top 7 Benefits of LinkedIn for Students

1. Stay Connected and Get Hired

LinkedIn’s primary aim is to connect employers with potential employees. So obviously it’s the right platform for students, and graduates to post their resumes and find good employers. It has excellent search features that can help you find people in your industry, and keep you up to date with things happening around you. 

2. Apply For Jobs

LinkedIn every day millions of job listings are published by companies. Here you can search for jobs based on your skills and location and apply within a seconds using LinkedIn’s Easy Apply feature, which lets you add your resume. Employers will receive a copy of your profile, along with the option to access additional details — which leads to the importance of a strong LinkedIn profile. Make sure your photo, summary, qualifications, and credentials reflect your professionalism and strengths. 

LinkedIn is a global networking platform. So if you’re interested in overseas jobs, you can connect with all the major international employers and find employment in foreign countries.

Once you create your account on LinkedIn, you can set email alerts to receive notifications of recommended jobs based on your skills and selected region. You will be able to see the notification as soon as you log into your LinkedIn accounts.

3. Join Professional Groups

LinkedIn as a social networking platform has tons of relevant groups which act as forums where you can connect with like-minded people and share knowledge. You can join any of these groups and discuss relevant topics. Find groups by using the site’s recommendation and search functions. Check who in your network belongs to a given group, and use current connections to build future ones.

4. Connecting with Professionals

If you have a look at LinkedIn, you’ll find out the large number of professionals who choose to connect here. You can find your friends, co-workers, classmates, and family members on this platform. Connect with business decision-makers in your field, interact with them and share ideas. Observe your industry’s new trends and how professional leaders handle and execute things. LinkedIn is a great network to learn from industry professionals which helps you to level up. To connect and interact with the right people, tell them your story and you might get more opportunities in your professional career life, business, and the entrepreneur mindset. 

5. Ease of Company Research

One of the best benefits LinkedIn offers to college students and job seekers is that they can check out the complete LinkedIn company pages of their targeted employers. By visiting company pages, you can get lot more details about the company services, employees list, location, jobs, hiring practices, current projects, and daily updates about the company. This kind of company research on LinkedIn will always stay ahead of your competition in the industry and increases your employability.

The company’s information can help you prepare for interviews, also you can connect with the employees and get a referral for work. So follow your favorite companies and get updates regularly.

6. Recommendations

LinkedIn also offers a feature called Recommendations, through this you can get a recommendation note from your college professors, co-workers, and industry experts. People with several recommendations have a good chance of attracting employers’ attention and they can approach new job openings based on their skillset. 

7. Let the Companies Find Your Profile

Today, every companies HR recruiters, looking for talented candidates on social networking platforms to fill their company’s job openings. If you have a good, detailed professional linked profile with the required technical skills then your chances are high to they contact for an interview process.

When you apply for a job, your prospective employer will check your LinkedIn profile to get to know more about you. Students often get a bad rap over their social media presence, so having a LinkedIn account as a student or a job seeker, gives a brand value and increases your visibility over others.


Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students and fresh job seekers can never ignore this social networking platform. If you prepare yourself as early as possible, you can easily land a dream job of your interest.

What are LinkedIn Groups?

LinkedIn Groups are the best and dedicated place to connect with professionals, business owners within your industry, or similar interests to share their ideas, question & answers, insights, jobs, get guidance and build valuable connections on this professional social network. If you’re looking to find relevant groups to join, just use the search feature at the top of your homepage or select from the suggestions of “Groups you may like.”

Let’s explore how to create a LinkedIn group and some best practices to follow to increase visibility. 

How to Create a Group on LinkedIn

To create a LinkedIn group on browser, 

  • Log in to your LinkedIn account
  • Click the ‘Work’ dropdown next to your profile photo
  • Choose Groups on LinkedIn products or 
  • Direct Link for LinkedIn Groups
  • Click Create Group
  • Now fill all the necessary fields such as Group name, description, Industry, group rules, and some other details on the pop window
  • Upload logo and banner image of your LinkedIn group
  • Now click create and save.
LinkedIn Group Creation Instructions

Finally, LinkedIn Group has been created successfully on your LinkedIn Profile. Follow the same steps and start a LinkedIn group on a mobile app too.

Note: You can create only three groups per day. You can join a maximum of 100 LinkedIn community group pages and you can not own more than 10 groups as per LinkedIn policy.

How to Join Groups on LinkedIn

You can join any group on LinkedIn by clicking “Request to Join” on a Group’s home or profile page. Your join request is sent directly to the Group Admins, who evaluate and accept your request if your account fulfills their rules of the Group. If a connection invites you to join a group, simply click ‘Accept’ on the invite from your inbox or notifications screen, just as the standard Connection request.

How To Use LinkedIn Groups – Best Practices

Whether you’re an owner of a LinkedIn Group or a community member, being an active participant in a Group can help you and your business network with other professionals and businesses in your field. 

Don’t Post Many Advertisements – A LinkedIn Group isn’t a place for businesses to share their advertisements—it’s a channel to share valuable content with your group members. This helps you for a higher engagement and quality interactions within group members.

Brand Awareness – You can easily boost your brand’s name and online reputation by involving in Group’s activities. So search for relevant groups in your industry to start engaging with posts and members.

Encourage Discussion – Ask questions, share polls, listen and respond relevantly. Don’t post off topics in the group, always be professional. This builds trust and offers greater value to you long-term as well. 

Send an invite – Use LinkedIn invite feature to follow your groups with your connections. LinkedIn gives 100 sent invite limits per month for a single group. 

Also, ReadHow to Check LinkedIn SSI Score

LinkedIn Group Management

Group owners can have complete access to change the role of a member to an owner or manager and vice versa.

To change the role of a member to a manager or owner follow the below steps

  • Go to LinkedIn Groups
  • Click Manage Group
  • From the members’ list, choose the member profile
  • Click the More icon next to the member’s name
  • Now give access as Make owner or Make manager
  • Click Confirm in the pop-up window

A group owner can add up to 10 other owners including himself, 20 group managers, and maintain a group membership of up to 2 million. 

A group owner can also demote other owners/managers to members. A group owner can’t remove the owner permissions or leave a group until another owner is added to manage the group.

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In these challenging times where finding a job can be very stressful and difficult. The best and first step to finding a new opportunity is to let others know you’re looking. So LinkedIn has released an “Open to Work” feature to help you let employers, recruiters, and your network knows you’re looking for a job. LinkedIn says this feature would make the job seekers more discoverable to hiring recruiters and managers. We made it easy to privately signal recruiters that you’re open to work, specify the types of jobs you’re interested in, and indicate your preferred start date and location — ensuring you show up in more recruiter search results who used LinkedIn Recruiter tool. More than 30 million members have used this tool to help them find their next job.

This article will guide you on how to announce you are looking for a job on LinkedIn in a few easy steps.

How to Add Open To Work on LinkedIn 

  1. Log in to your LinkedIn Profile.
  2. Right top on your profile picture and click ‘View profile’.
  3. Under your picture click: “Show recruiters you’re open to work”
  4. Fill in your job preferences such as Job titles, locations, start date, and job types.
  5. Click the “choose who sees that you’re open” to select if you want to see only recruiters or all LinkedIn members with #opentowork badge on the LinkedIn profile photo.

How to Add Open To Work Frame on Linkedin Profile Picture

  • Open your LinkedIn profile and click your profile photo.
  • Now choose the frames option.
  • Select OpenToWork photo frame and select apply, it automatically updates your profile picture.

If in case you’re hiring manager or recruiter, you can choose Hiring photo frame on your LinkedIn profile.

Once enabled, the LinkedIn Open To Work photo frame will be added to your profile picture so anyone who sees your profile will know you are open to new job opportunities and they help you connect with recruiters.

How to Remove Open To Work on LinkedIn

If you want to turn off open to work from your LinkedIn profile, 

  • Log in to your LinkedIn profile and go to my profile.
  • Click on your Profile Picture and Choose Frames
  • Now Set Original profile photo.

Once you apply, your Open To Work frame will be removed and the normal photo updated.

The company further stated that to protect your privacy, they prevent LinkedIn Recruiters who work at your company and related companies from seeing your shared career interests, but, complete privacy still cannot be guaranteed. 

With the help of this article, hope you all know how to let recruiters know you’re open on LinkedIn and put on your profile.

Linkedin Mobile App Features

LinkedIn is the largest and the best free online platform for professional networking and career development. This site works as an online directory of individual professionals and organizations, which helps to connect all kinds of business industry people in one place. As of 2020, LinkedIn had more 675 million members in more than 200+ countries and including executives from all of the Fortune 500 companies. LinkedIn has a powerful suite of mobile apps that includes LinkedIn SlideShare, LinkedIn Learning, LinkedIn Recruiter, and LinkedIn Sales Navigator which all are accessible through LinkedIn premium.

Any individual persons can use LinkedIn for professional networking, job searching, and information sharing purposes. Companies use it for recruiting and for sharing company business/service updates with prospective employees and followers.

You can’t sit in front of your computer always use LinkedIn so that they are providing LinkedIn and LinkedIn Lite mobile app for android and iOS Users. The new LinkedIn app makes it easy for marketers that nearly cover everything they’d do on a desktop from a mobile device.

Have you ever tried out the new LinkedIn app and its features? If not, I will share with you the best ways to touch with your connections and maximize your productivity with the LinkedIn mobile app. 

1. Get More Characters in Your LinkedIn Headline 

If you search for connections or view content on LinkedIn, you see each person’s name, profile photo, and headline. In LinkedIn Desktop, you can use up to 120 characters headline but in the LinkedIn mobile app, you can add some extra characters to your headline that is 200 characters. This may or may not be useful, but if you want to show your skills on the headline itself which is very useful. You can edit your headline in a mobile app to add extra characters which will reflect the web version of LinkedIn also. 

2. Personalize LinkedIn Connection Requests

Making a great first impression is important and sending a personalized message with your LinkedIn connection requests is a great way to stand out from the crowd instead of sending the default message “I’d like to join your LinkedIn network”. To send a personalized message on a LinkedIn mobile app, From the menu, select the Personalize Invite option and add a message before you send the invitation. You can enter text up to 300 characters, which is enough to highlight and explain why it would be mutually beneficial for you to connect.


3. Send a Message via the LinkedIn Mobile App

If you receive new messages, you’ll see a number in red color to the messaging icon at the top of the screen. Tap this icon to open and read the messages on this screen. From here, you can reply to messages or search for a connection to start a new message. When you’re composing a new message, tap on the + button to the left of Write a Message which includes more features such as add an attachment, GIF, camera photos, videos, location sharing, calendar availability, and maximum 1 minute of voice record options.


4. Sync Your Calendar to See LinkedIn Profiles of Meeting Attendees

If you’re scheduled for a meeting with business professionals, you can use the mobile app to do some last-minute preparation by checking out the LinkedIn profiles of other attendees. 

To get access to this LinkedIn meeting feature, you need to sync your Android or iPhone device’s calendar with the mobile app. First, enable the calendar permissions in your phone settings. 


On an Android device, tap your profile photo and the settings icon at the top right of your screen. On the Account tab, tap Sync Calendar and toggle your calendar to the right.

On the iOS device, tap on your profile photo, and in the pop-out menu, click the blue Settings link. In your account settings, tap Sync Calendar. On the next screen, toggle Sync Calendar to the right.

5. Find LinkedIn Members Near You

Find Nearby is a unique and useful feature on the LinkedIn mobile app which helps to find and connect nearby LinkedIn users easily. If you enable Bluetooth sharing, you can use Find Nearby to discover other LinkedIn members around you (up to 100 feet / 30 meters).

To use the Find Nearby LinkedIn feature, first, activate Bluetooth on your mobile device. Then in the LinkedIn mobile app, tap the My Network tab and tap the blue circle button. In the pop-up menu, tap the Find Nearby icon to see all nearby LinkedIn members.


If a nearby member is already in your connection, you’ll see the option to send a message. If not, you can able to invite them to connect. When your Find Nearby is switched on, other LinkedIn members can discover you, even when you’re not using the LinkedIn mobile app. 

6. Use LinkedIn QR Codes for Connections 

If you meet any professional or business owners’ offline and want to quickly connect with them via LinkedIn, find and share your unique QR code.


To find your QR code on a LinkedIn mobile app, open the app, and tap the QR code icon at the right end of the search bar. When you open the LinkedIn QR code option, you will see 2 options such as Scan and My Code. From this, you can able to scan your new connections QR code and you can share your QR code to others.

Some other Features in Linkedin mobile App

  • Access Today’s Trending News
  • Easily Create a Poll
  • Find an Expert 
  • Access other LinkedIn Apps such as SlideShare, Lynda, Lookup, and more.


Hootsuite/WeAreSocial tells that 99% of social media users access platforms via mobile as of April 2020 data. However, LinkedIn reports that just 57% of their traffic is from a mobile app. The recent updates to the LinkedIn app make it much convenient access for marketers and professionals. So know all these useful LinkedIn mobile app features will help you stay connected when you’re away from your desk. 

LinkedIn Growth

LinkedIn is one of the most professional social media platforms which are so effective in B2B sales and marketing. It’s the only place where professionals can interact about their business, connect with business leaders, and anyone who can search for a job in their specialized industry. LinkedIn growth rate is increasing as of now and by the end of 2023, we expect there to be 68.8 million users access LinkedIn, forecasting by eMarketer.

If you own a company or job aspirant or professional who steps into this working world, it’s important that you have a properly optimized LinkedIn profile. The profile should have a significant amount of connections, sharing content and asking suggestions or tips from industry experts will increase your profile value.

What is LinkedIn social selling index score?

Social selling is all about organically creating a conversation of your products or services that can often lead to sales conversations without any of the traditional sales pitchings.

LinkedIn social selling index (SSI) score is provided by LinkedIn based on how effectively you establish your professional brand, find the right audience, and engage with insights and build relationships with industry experts as long as. This is known as your Social Selling Index score. The LinkedIn SSI score tool ranges from 0 to 100. LinkedIn Sales navigator SSI score checking tool is to analyse your profile and provide a mark out of 100.

The Social Selling Index score was only available to those who subscribed to the LinkedIn Sales Navigator tool in earlier days. But the changes in LinkedIn strategy now it’s opened for anyone who has a LinkedIn account to check out their unique Social Selling Index score. The main reason for limited access to everyone is to expand this sales navigator tool subscription. 

How LinkedIn Social Selling Index Score Measured?

Your Social selling index score on LinkedIn algorithm is measured by four important key factors

  1. Establishing a Personal Brand
  2. Finding The Right People
  3. Engaging With Insights
  4. Building Relationships

Establishing a Personal Brand

For personal branding, you have to optimize your profile completely with the headline, summary, and experience details. Endorsements of others skills and getting recommendations from co-workers will boost your LinkedIn profile. Regularly post relevant articles about your industry news, curated from trusted sources or an original blog-like post using the “post an article” feature. 

Finding The Right People

Grow your LinkedIn connections and build strong relationships with them. LinkedIn has search terms and tools to find ideal profiles to build better connections. You can also do this by organically, reaching out to decision-makers with engaging, insightful content. Joining groups and engaging with users who have viewed your profile will help you build a relevant network.

Engaging With Insights

Insights are mainly a function of LinkedIn Premium accounts, so you’re unlikely to score high unless you’re willing to pay. It measures and scores based on posts that you’re sharing. It scores the number of Likes, Shares, and Comments your posts receive, as well as your incoming and outgoing Direct Messages. You can also increase your SSI score by engaging with content that your connections post.

Building Relationships

Build a relationship with your industry’s top leaders and influencers because according to LinkedIn, 73% of B2B buyers prefer to interact with sales professionals who have been referred by someone in their professional network. Metrics include your people searches, how many profiles you view, and how many days you’ve been active.

If you want to establish yourself as a knowledgeable professional, share insightful content and interacting with your network, so that your SSI score is likely to continue to rise. 

LinkedIn SSI Score Check Link

To check out your SSI score, just logged into your LinkedIn account and then follow this link.

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 


How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Top 7 Biggest Social Media Sites 2020

In this technology world, people have always looking for ways to connect socially with each other through the internet. So is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.  

World's Most Used Social Media Platforms
Source: Hootsuite

In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks are usually listed based on a high number of user accounts or strong user engagement. 

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Snapchat
  6. Pinterest
  7. Reddit


  • Headquarters: Menlo Park, California
  • Founded By: Mark Zuckerberg
  • Year: 2004
  • Active Monthly Users: 2.45 billion

This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform that surpassed 1 billion registered accounts with 2.45 billion monthly active users. 

Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech, and business posts, that help to engage the audience without investing in ads. Joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.


  • Headquarters: San Francisco, California
  • Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
  • Year: 2006
  • Active Monthly Users: 330 million

This social networking site enables you to post short text messages of up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users. 

Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under the entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.


  • Headquarters: Mountain View, CA
  • Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly 
  • Year: 2003
  • Active Monthly Users: 310 million

LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business on the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you. 

It might not be an entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.


  • Headquarters: Menlo Park, California
  • Founded By: Kevin Systrom, Mike Krieger
  • Launched: 2010
  • Active users: 1 billion

Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.

This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.


  • Headquarters: Los Angeles, CA
  • Creator: Evan Spiegel
  • Year: 2011
  • Active Monthly Users: 360 million

This social media platform enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting a young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat are just 13-year-olds, with an average of 30 minutes a day they are spending on this app. This is the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.


  • Headquarters: San Francisco, CA
  • Founder: Ben Silbermann
  • Year: 2010
  • Active Monthly Users: 322 million

Pinterest is a photo-sharing social media site that discovers new ideas and posts or pins videos or images to their own or others’ boards. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness, and DIY-related pins. 

Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audience is female then must invest time to build a Pinterest profile


  • Headquarters: San Francisco, CA
  • Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
  • Year: 2005
  • Active Monthly Users: 430 million

Reddit taglines itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post gets lots of upvotes and will move to the subreddits’ top post and also possible to feature on the Hot page. 

According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you can imagine. This is a place for every brand and business to find the niches where your potential customers are active and market your business on Reddit.

Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.

LinkedIn Statistics

With over 660 million users in more than 200 countries, LinkedIn is one of the fastest-growing social media networks that provide wide opportunities for marketers who looking to target audiences with all business categories.

  • 92% of Fortune 500 companies use LinkedIn
  • 77% of recruiters are using LinkedIn to hire.
  • 46% of Social Media traffic is coming to B2B company sites.
  • LinkedIn InMail has a 300% Higher Response Rate than normal Email.
  • LinkedIn is 277% More Effective for Lead Generation
  • 310 million monthly active users a month and spends 17 minutes on the platform per month.
Linkedin-User-Statistics-2019 - Social-Singam

LinkedIn Growth Rate in 2023

According to the new report from the leading marketing research firm eMarketer, the LinkedIn platform is growing faster than we expected. In 2019, the number of monthly U.S. LinkedIn users increased by 8.8% which is higher than the previous year’s estimate was just over 7%. This year, we may expect that there will be around 62.1 million U.S adult LinkedIn users which will grow 4.2% in 2021 that is 64.7 million. By the end of 2023, we expect there to be 68.8 million users access LinkedIn, forecasting by eMarketer. 

LinkedIn for B2B Businesses

These new stats are based on updated membership data from parent-company Microsoft and other sources. For businesses on LinkedIn, user growth could be increasing because of ad performance and content engagement. The Microsoft-owned network has been steadily improving and targeting new business features and format options over the past few years.

Revenue wise, this business social platform continues to grow, mainly from B2B advertisers. This 2020, LinkedIn will see around $1.59 billion in ad revenues which is growing more 11.2% to $1.77 billion in 2021.


eMarketer principal analyst Jillian Ryan said, “LinkedIn continues to innovate its platform and offerings for both users and advertisers.” 

“Although, when compared with social platforms like Facebook and Instagram, LinkedIn can be considered a slower follow, the social network has recently launched features like LinkedIn Live and Events,” she said. “While these new experiences aren’t unique to LinkedIn, the use cases for professional audiences can be differentiators for maintaining current users and attracting new ones.”