ShareChat is an Indian social media short video app developed by Bangalore-based Mohalla Tech Pvt Ltd which helps to communicate with friends, and share jokes, videos, quotes, and images in 15+ languages. Now they are in an advanced stage of discussions with Google, Temasek, and other investors to close a $300 million funding round at a valuation of $5 billion and the deal is expected to be closed by June 2022 according to the report from Reuters.
Mohalla Tech also raised $266 million in December 2021 at a valuation of $3.7 billion.
Google, Temasek, and others back ShareChat
Short video platform giant TikTok (formerly Musical.ly) came into existence in India due to the banned of Chinese apps, there are lots of new alternative short video apps entered the market. This Sharechat platform changed the video creation process to a whole new level when compare to other apps so that it hits 100M+ downloads in the play store and App store.
With the popularity and increasing views of short videos, other social media giants like Youtube and Instagram came up with their alternatives – Shorts and Reels. While these international tech giants were growing all over the world, Indian startups like ShareChat, MX TakaTak, and Moj were also coming into the picture. As of today, ShareChat has over 180 million users, and Alphabet Inc’s Google appears to be enthralled by its popularity, as it does its second backing for an Indian short video platform. Google also invested in Josh, another Indian short video platform that competes ShareChat.
When contacted, Google and Temasek declined to offer any comment on the matter, terming it speculative information. “As a matter of policy, Temasek does not comment on market speculation and rumors,” a Temasek spokesperson said. The email query sent to Mohalla Tech did not elicit any reply.
In February, the company merged Times Group’s short video platform MX Takatak with its Moj platform, claiming that Moj and MX TakaTak will create the largest short-video platform for Indians. Because both platforms will have over 100 million creators, over 300 million monthly active users (MAU), and nearly 250 billion monthly video views.
Russia’s invasion of Ukraine has caused global angst, putting the military superpowers of the world at odds formerly again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. And unlike analogous incidents in times once, this battle is playing out in the age of social media, with memes, misinformation juggernauts, and swindles all adding to the growing whirlpool of information, which can confuse, deform and cloud what’s passing in the eastern European region.
After Russia’s invasion of Ukraine officially began, social media was flooded with photos of bombed-out buildings, first-person accounts from Ukrainian civilians fleeing their homes, and even videos purporting to be from soldiers engaged in the fighting.
Given this, and the part that social media now plays in the dispersion of information, the platforms need to work presto to limit any abuse of their networks for questionable purposes, and numerous have formerly legislated plans to alleviate certain rudiments of abuse and misinformation.
How Social Media Platforms are responding to the crisis between Ukraine and Russia
Here it’s how Social media Platforms are responding to the crisis between Ukraine and Russia.
Meta
Facebook is at the main center of the social media information shared within the conflict zone, with around 70 million users in Russia, and 24 million in Ukraine by Nov 2021 which is approximately half of the total population of each respective nation.
Late last week, the Russian Government announced that they would restrict access to Facebook due to Meta’s refusal to remove misinformation warning labels on posts from state-affiliated Facebook pages. Now, Meta has taken that action and also prohibited ads from Russian state media FB pages, and demonetized these accounts, severely limiting the capacity for Russian authorities to use Facebook as an information vector.
Russia also has its own social media and messaging platforms such as VK, OK, Viber, Telegram, and other apps. So they easily communicate and post their activities to motivate Russian citizens. But Meta has taken a strong stance, while it’s also restricted access to many accounts within Ukraine, including those belonging to Russian state media organizations.
In addition to this, Meta has also opened a special operations center, staffed by native Russian and Ukrainian speakers, to monitor for harmful content trends. If users share war-related images and videos, it adds new warning labels to their posts.
Meta’s also outlined a range of safety features for users in Ukraine, “including the ability for people to lock their Facebook profile, removing the ability to view and search friends lists, and additional tools on Messenger”. Meta works hard to find the misinformation posts from spammers and scammers seeking to capitalize on the situation for engagement.
YouTube
At the request of the Ukrainian Government, Google-owned second largest search engine and top video platform YouTube has announced that it’s restricting access to Russian television networks and youtube channels for users in Ukraine and also suspending monetization feature for a few Russian channels. It also removed Russian state-owned YouTube channels from recommendations and limited the reach of their uploads across the platform.
As per YouTube (via The Wall Street Journal):
“As always, our teams are continuing to monitor closely for news developments, including evaluating what any new sanctions and export controls may mean for YouTube.”
Twitter
Twitter also announced a temporary ban on all ads in Ukraine and Russia “to ensure critical public safety information is elevated and ads don’t detract from it”. Twitter banned political ads back in 2019, including those from state-affiliated accounts.
The #Kiev hashtag (at 2.5 million posts) was dominant on microblogging platform Twitter, while #STOPWAR (2,52,000), #Ukraine Russia (255,000), #Ukraine under attack (65,600), #Russia Ukraine War (27,800), #Russian invasion (68,700), #Poland (296,000), #Russians (608,000) and #America (774,000) were the other main trending ones on the platform a few days back during russia-ukraine war.
Ukraine’s official Twitter account wants @Russia to be removed from the platform.
In addition, Twitter’s safety and integrity teams were monitoring the tweets and potential risks associated with the conflict to protect its services, including identifying and disrupting attempts to amplify false and misleading information, said a spokesperson.
TikTok
Tiktok, the popular video creation app used by more than 1 billion people has been amplifying videos portraying old conflicts, scenes from movies, and even video game battles as if showing on-the-ground live footage.
The short video sharing platform TikTok reports that Russian-affiliated groups are using the app to spread ‘orchestrated disinformation’, while thousands of related videos are being uploaded to the platform, many fake, causing significant headaches for TikTok’s moderation teams.
Here's a good example of war misinfo that's plaguing TikTok right now.
This video of a parachuting soldier has 20 million views on TikTok.
As of Friday (Feb-25-2022) evening, videos with the hashtag #RussianInvasion have received 32 million views and videos with the hashtag #RussiaUkraine have racked up 132 million views.
TikTok’s algorithm designed something of a paradox: If you watch a video repeatedly to try to understand whether it’s authentic or return to one after conducting research, “you’re telling the algorithm you want more of this,” Gregory said.
Also, Read – How To Go Live Stream on TikTok
The introduction of monetization option TikTok influencers for popular clips has also added new motivation for bad actors to create fake streams and broadcasts in the app, in a bid to lure viewers, while on the other side, reports have also suggested that Ukrainian TikTok users are using the app to communicate Russian troop locations to Ukrainian fighters.
Let’s hope this war stops soon between Ukraine and Russia and Peace Spreads Everywhere!
Triller is a free short-form video platform, available for Android and iOS. As with its competitors, users create video clips and share them; clips are automatically made public; you can make videos private if you prefer. Triller is a short-form video content creation app like TikTok with some major differences available for both ios and android. This music video app allows creators to choose a song snippet and record a video to it. The limit of video length can be up to 60-second and 16-seconds is the default.
This app was launched in 2015 by co-founders David Leiberman and Sammy Rubin. Triller is owned by Proxima Media, Sony Music Entertainment, Warner Music Group, and Universal Music Group with other investors like Snoop Dog, Kendrick Lamar, Lil Wayne, and The Weeknd.
Anyone can watch Triller videos without an account, the same as on TikTok. But you need to sign up to create videos, follow, like, and comment on their videos. You can also share videos you like to other social networks or via link, text, or email.
Triller uses an AI-based video editing tool that automatically adds effects like filters, fast or slow motion, overlays, and basic text to videos. Triller videos (1920×1080px) are more polished than TikTok’s videos. Another notable difference between Triller and TikTok is the friendly usage of music tracks. Triller users can listen to full tracks on the app whereas TikTok, only 15 seconds of a track will be included. TikTok users can use only the sounds that are inside the app whereas Triller users can add music from the app or their own Apple Music or Spotify libraries.
TikTok uses AI-based algorithms to show users content based on the content they engage with and watch consistently but in Triller, it promotes newer or more popular videos on its feed, no matter what video you’ve liked or viewed on the platform in the past. This means that Triller’s Discover page is included with many promoted campaigns, top videos, leaderboards, and videos by genre. In TikTok, it shows top videos and trending hashtags based on users’ watch history.
Creating an account in the Triller app is very easy. You can sign up for a Triller social media app by using your email address, phone number, or any of your social media apps.
How To Download Triller App
To use the Triller app, you need to download it from the Google play store or App store based on your mobile os.
You can also use this short video social media platform app on your Windows PC by installing BlueStacks on your systems.
Triller App Competitors
Triller’s direct competition is Byte aka ClassApp, Instagram Reels, TikTok, and other short-form video platforms. The main differences between the four apps are:
Byte: 6-second clips; from the creators of the beloved Vine app
Instagram Reels: 60-second clips; built into the Instagram social network.
TikTok: 15-second clips; can link multiple clips together for up to 60 seconds.
Triller: up to 60-second clips; 16-seconds is the default
Create Triller App account using social media
Login to the Triller app and tap the Profile icon at the bottom right.
Tap Sign up
Choose your preferred way to sign up.
You can sign up with Apple, Google, Facebook, Twitter, or Snapchat.
Your chosen service will open on your device.
Tap Authorize Triller app to create your account.
Signup Triller App Using the Phone Number
Open the app and tap the Profile icon at the bottom right.
Tap Sign up
Select Phone Number
Enter your mobile number and tap Verify.
You’ll receive a 4-digit confirmation code as a text message.
Enter that 4-digit number at the prompt in the Triller app.
Now enter your preferred username.
Tap Save Username to create your account.
Open Triller App Using Email Address
Launch the triller app and tap the Profile icon at the bottom right.
Tap Sign up
Select Email address.
Enter your email address, the username you would like to use,
Enter a strong password.
Then tap Create an account.
You’ll receive a confirmation email to the email address that you provided.
Click that confirmation link in the email and complete the signup process.
You can upload a video that you have already shot to the app or create clips using the built-in camera in the triller app. After adding all your filters and editing, you can upload the video on your timeline or you can download videos to your camera roll or share them on Facebook, Twitter, Instagram, and other social media platforms too.
Open the Triller app.
Tap the pink plus button on the bottom of the screen.
Select Social to make a video. (If you want to make a music video, go to the section below .)
Tap the star video camera symbol to start recording.
After a few seconds of recording, a stop symbol appears, Tap it when you’re done recording, and then tap Next.
You can edit the length by tapping the thumbnail and then the edit button or post it right away.
Tap the timeline to edit your clip.
If you want to make edits, tap Edit Video that includes filters, emojis, handwriting, word overlays, typing, and lightening, and darkening the footage.
Tap Done when you finish adding effects.
Tap Finish.
Tap Choose Category of your video with a description and tag a location.
Tap Post Video. You also have the option to save it. Just tap Save to Project Drafts.
Tap Set as Private Video if you don’t want to share the video publicly.
How to Add a Song and Make a Music Video on Triller App
To make music videos on Triller, you can record yourself dancing or lip-syncing to your favorite song, and the app will automatically edit it for you.
Open the Triller app on your phone.
Tap the pink plus button on the bottom of the screen.
Select Music Video.
Choose a song from Triller’s music library or upload your music into the app.
Now, trim the audio and choose the length of the track which you want.
Tap Record your video by pressing your camera button.
The recording will stop automatically based on your audio length or you can stop it manually.
Select the appropriate Category and post the video.
Now you can sign in Triller app and make your favorite videos with music and enjoy.
TikTok is the New Champion of the Internet in 2021.
TikTok was the most visited website this year, according to the 2021 Cloudflare domain ranking. After August mid, TikTok became the leading website for most of the days of 2021, especially in October and November. In 2020, TikTok was ranked seventh in the list behind Google, Facebook, Apple, Netflix, Microsoft, and Amazon, but now it’s jumped to the top spot due to a covid-driven surge in popularity.
TikTok, which is owned by Beijing-based ByteDance Ltd, drove rapid growth in the internet world and provides interesting short forms of video content to its users. TikTok visitors use its app or browsers to watch videos that TikTok’s secretive algorithms predict and deliver to the users for engaging video content, on a user’s “For You” page.
According to Wall Street Journal’s previous reports, the key to TikTok’s assessment of user interest is the length of time its users spend looking at a piece of content. Re-watching an item also affects its scoring.
Cloudflare describes TikTok’s journey
“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”
According to the reports TikTok.com received more traffic than any other domain that doesn’t mean TikTok has more users than Google or competing social media sites. If TikTok isn’t part of your social media marketing strategy, in 2022 you should give more priority to this platform and create a TikTok marketing strategy for your business.
Adding a link in the TikTok bio is a great feature for brands and creators to drive traffic from the app. In March 2020, Android users only got this link in the bio option on their TikTok profiles. but iOS TikTok users may still be missing this feature, depending on the person’s account. In 2021 now both android and iOS TikTok app US users can add a link to your TikTok bio but it hasn’t been rolled out for all iOS devices yet to all other countries in the world. To enable this TikTok bio link feature, you need a TikTok Business account. Just like on Instagram, TikTok allows users to add a bolded clickable link directly to their profile. That link can be anything you want from a link to your website, shop, Instagram page, Facebook page, youtube, etc.
In this article, we explain how to put a clickable link to your TikTok bio, how to switch to a business account so you can get one, and its benefits.
How To Add a Link To TikTok Bio
Some official and celebrity users already have this website link in their TikTok bio. To check, If you’re eligible to add a link on bio, tap the Me tab and then tap Edit Profile. If you see an option here that says Website, you can able to add a clickable link. If you do not have that option, you can change your TikTok personal account into a business profile.
How To Change Personal to TikTok Business Account
This TikTok business account change feature is completely free, and you can always switch back to a personal account if you want. You will not lose anything by switching back and forth except analytic data.
The main difference between using a Personal TikTok account and a business TikTok account is the availability of sounds and songs you can use in the videos you create. Some songs and sounds are not licensed for commercial use, which means a business account cannot use them.
Follow the below steps and switch your personal profile to a Business account.
Tap the Me tab and then tap the three dots in the upper right corner.
Tap Manage Account
Tap Switch to Business Account
Tap Business > Continue
Sometimes, it shows as a pro account, tap that and choose whether you need a business or creator profile based on your needs.
Choose a category for your business
Simple Way – Go to the Me tab > select the three dots> Manage Account > Switch to Pro Account > Business.
Once you have changed your Tik Tok account over to a business account, you will have the space to put a link to your TikTok bio.
Enter the preferred website address into the Website box.
Tap Save.
Now the link is added to your TikTok profile.
Can’t Add Link To TikTok Bio
If you can’t add a link to your TikTok bio, first you need to check your profile privacy status. If it’s in a personal account, you need to change it into a creator or business profile.
How to add a link to TikTok bio without a business account?
Without a business account or creator profile, you can’t add any link to your bio. TikTok has not yet rolled out any feature to add links for personal profile users. To get an external link on your personal profile you should have a minimum of 1000 followers. But I’m not sure, if you all get this because there is no confirmation from the TikTok official page.
Benefits of Adding Link in TikTok Bio
Nowadays brands will give more focus to TikTok marketing and start publishing viral content to reach their target audience. Previously, it was harder for a publisher to drive traffic to their own website, as TikTok only allowed to link Instagram and YouTube links. Now, companies have a better reason to invest in TikTok content, since a viral TikTok video can lead more people to click the URL to go straight to a website.
The clickable bio URL will take people out of the app to other sites like Venmo, Snap, or email. TikTok attribution will become easier, making this short video-making platform more user-friendly for influencers and celebrities. Without a website URL, it’s difficult to track engagement of content and people’s behavior. So it’s difficult to convince the brands and other people with money to promote TikTok content on their profiles. However, this website URL option gives a direct link between a TikTokers profile and the website, making it easier to know business value by affiliate links, referrals, and bit.ly. So, TikTok users can expect more sponsored content on TikTok profiles, the same as Instagram Stories have evolved.
TikTok planning to strengthen its connection with music trends through a new partnership with SiriusXM and Pandora that they created a ‘TikTok Radio’, a new digital radio station that will show the trending tracks based on-platform engagement, and feature playlists from, and collaborations with, TikTok influencers throughout the summer in the US. To know the TikTok radio station number and available countries details check the official TikTok newsroom blog.
TikTok explained this on the newsroom: “Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform’s “For You” page. The TikTok Radio channel will feature a diverse group of TikTok creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok’s top trending tracks.”
TikTok has effectively become an important medium channel to invigorate music trends, with the ascent of Fleetwood Mac’s ‘Dreams’ at is top of the Billboard charts last year because of TikTok clips, which features the chance for record organizations in the application.
And keeping in mind that this is the best illustration of TikTok that straightforwardly started a music pattern, there are numerous others, with now the record organization. progressively searching for TikTok to assist them with characterizing their showcasing technique, and even makers to make tracks, renaming tunes, in light of what gets the most footing in the application.
TikTok will soon join the 1 billion monthly active users club after WeChat, Facebook, and its child apps while its popularity among younger audiences means that it’s also increasingly influential in driving viral trends. As a result, the new TikTok Radio drive is a coherent association and will assist with hardening the association between music fans and the application. What’s more, it could likewise merit tuning into for brands hoping to improve their quality in the application, with the public broadcast giving some more point of view on key patterns of note, which could assist with directing your arrangement and system.
Moreover, starting today, Pandora is dispatching a progression of restrictive facilitated playlists including famous TikTok creators “who will take listeners through their favorite songs with special commentary about their selections”. The Pandora series will kick off with TikTok star turned musician Bella Poarch.
Truly, TikTok’s general impact can’t be ignored, yet for music drifts specifically, its force is clear. The constraint of this is that with so many of TikTok’s patterns driven by viral topics in the application, that could make it harder for TikTok makers to port their prevalence to different stages, on the off chance that they so wanted, however with TikTok developing, and turning into a greater part in the social space, they might not need to – however, compelling maker adaptation stays a key test. In any case, it would merit checking out the improved feel for the most recent TikTok shifts.
Last week TikTok launched an exclusive digital radio station, ‘TikTok Trending on iHeartRadio‘ in Australia. TikTok Radio Station will be available in vehicles and as a streaming channel on the SiriusXM App, desktop, and all connected devices.
Today, the world’s best short music video sharing social media app TikTok introduced an anti-bullying tool that allows creators to deal with online abuse issues more simply. The Chinese company launched a new tool that will allow video creators to bulk delete comments and block users, instead of having to moderate comments one by one. The update might be fairly dubious, as it permits makers to clergyman a persona where the substance they’ve posted is generally welcomed when truly, it had a great deal of pushback or remedy from the more extensive TikTok people group.
How to Delete Multiple Comments on TikTok Video
This new bulk delete comment feature doesn’t solve these problems, but it may allow creators to clean up their comment section and block trolls quickly enough that they can re-establish some semblance of control over their profile.
Go to TikTok Video Comment Section
Long-press on a comment or tap the pencil icon in the upper-left corner
Now you can select up to 100 comments or accounts to delete or report at a time.
TikTok Bulk Delete Comment Option Available Countries
TikTok says the new feature is rolling out first to Great Britain, South Korea, Spain, United Arab Emirates, Vietnam, and Thailand, and will continue to expand to other markets globally in the weeks to come, including the U.S.
Twitter had confronted this equivalent issue previously, and eventually split the contrast between giving the first banner authority over the discussion or surrendering that control to the Twitter client base on the loose. With “Twitter’s Hidden Replies” included, it permits clients to fold every one of the pointless and inconsiderate remarks behind an additional snap — that way, the actual answers were not eliminated, however, they weren’t permitted to wreck a discussion.
What is the point of people hiding unwanted tweet replies if twitter fills the screen with a giant pop-up calling attention to the fact that there are replies they have hidden, which can still be clicked through to view anyway? pic.twitter.com/YBy47jdZcN
TikTok, then again, is placing full control in the possession of the maker. That is a more Facebook-like methodology, where clients can erase anything they need from showing up on their own TikTok profile — remembering remarks for their posts that they don’t care for.
This might be the correct decision for TikTok since its interpersonal organization is chiefly intended to have discussions through recordings. Video designs like two-part harmonies and join permit TikTok users to respond and answer to other substances on the site, while likewise making a new substance that raises the creator’s profile. A few TikTok influencers and business profiles can utilize this for their potential benefit. They single out others who’ve posted something they can’t help contradicting — regularly content that falls in line between being a “terrible assessment” and one that abuses rules around deception. They then two-part harmony or line (or green screen two-part harmony) that substance to share their own considerations regarding the matter.
Nonetheless, this interaction can send a unit of furious fans over to the next video, where they continue to savage and pester the first banner. (How much that is a justified response may rely upon your own position on the post and the legislative issues being referred to.)
TikTok says such abuses can be “debilitating.” It has been for a portion of TikTok’s initial stars, such as Charli D’Amelio, a high school young lady who by one way or another soared to TikTok fame, where she currently has almost 116 million adherents. D’Amelio has started to talk all the more openly about the drawbacks of her online acclaim, saying she currently thinks that it’s hard to track down happiness on TikTok due to the mounting analysis she gets there. This incorporates the harmful comments she got, the body disgracing, and managing the serious, untrustworthy nature of the influencer set, in addition to other things.
If you want to promote yourself or your brand, TikTok is the best platform. TikTok is a short video-sharing social media app owned by Chinese-based tech company ByteDance. This mobile platform is very famous in between young age people around 13 to 40 that allows users to create, edit, and share short-form video clips with various filters and adding the latest music trends. With over 1.1 billion monthly active users, this is one of the most downloaded apps in the world.
TikTok offers golden opportunities for marketers and influencers to grow brand awareness and money-making too. However other social media platforms like Facebook, Instagram, YouTube, and Twitch; you can’t go live directly. In 2019, TikTok launched their Live feature which is mainly for content creators to live to stream their videos from the platform.
TikTok Live video streaming allows TikTokers to connect with their followers in real-time using comments and also it helps you to monetize your account if any of your audience sends you virtual “gifts.”
In this article, we will guide you on how to go live on TikTok on your mobile along with sharing tips and tricks that you can leverage to maximize the results of your live videos.
How to Go Live on TikTok
Going live on TikTok is as easy as recording a regular video on your mobile device. Before going live you should check that you’re having the latest version of the Tik Tok app.
TikTok Live Stream Eligibility
If you’re new to this platform, TikTok live option is not available to you. To unlock this live streaming feature you need to fulfill the below conditions:
You should have a minimum count of 1,000 followers from different countries.
You should be at least 16 years old to go live and above 18 years to receive TikTok live gifts.
Getting 1000 followers is simple if you provide quality and engaging video content. If you meet the TikTok live rules and requirements, you can begin streaming yourself to the world through the TikTok community.
Follow the below steps to start the live streaming process on your Android or iOS device:
Step 1: Open the TikTok app.
Step 2: Tap the + button at the bottom of the screen.
Step 3: Tap the Live option under the record button.
Step 4: Enter a title (32-characters) for your live stream; this should describe the content of the stream to potential viewers. Use relevant and popular hashtags to reach more fans.
Pro Tip: For instance, the caption below includes “IVR-Follow” which stands for “I’m very rich” to tell that the streamer would like to exchange virtual gifts or followers during the stream.
Step 5: Click Go Live to begin.
Step 6: Add smooth and filters to enhance your video’s quality.
Step 7: There is no limit on the duration of live on TikTok, if you feel to stop live, press the ‘X’ button to end the stream.
Follow the below tips for your live stream going without any moderation or copyright issues.
Hateful content or speech that targets particular communities
Fraud, cybercrimes, or money laundering
Kidnapping or extortion
Drug trafficking or consumption
Human or organ trafficking
Self-harm or suicidal actions
Terror-laced content
Violent extremist acts on humans or animals
Ideas for TikTok Live Stream
You can able to provide creative content for your TikTok fans because there is no restriction on live time duration. Here are some of the great tips to explore on your TikTok live broadcasts ideas:
Myths and detailed info about your brand/product/industry
Behind-the-scene (BTS) coverage of branded events
How-to demos by using your products or services
Ask-me-anything (AMA) sessions with followers
Interviews with industry experts thought leaders, or influencers
Playing interactive games with your followers.
You can exchange gifts with participants to incentivize them to join in the game and follow your account.
Common FAQs on TikTok Live Broadcasts
How Much Followers on TikTok to go live
You need at least 1000 followers from various countries to give live on TikTok.
How to watch others TikTok live videos
Open your TikTok Application
Tap on the notification tab
Tap on the Top LIVEs option at the top of the page and tap the Watch option
Choose from the list
You can Swipe up to watch more live streamings
The other simple method is you can simply search the TikToker username on the search bar and open their profile. If the user is live it will show a reddish circle outline with “LIVE” written on the display picture. So you can now click that and watch their live video.
Since 1976, officially in the U.S.A has celebrated February as Black History Month for achievements by African Americans and a time for recognizing their central role in U.S. history. It’s also known as African American History Month, the event grew out of “Negro History Week,” the brainchild of noted historian Carter G. Woodson and other prominent African Americans. Since 1976, every U.S. president has officially designated the month of February as Black History Month. This Black History Month also celebrates other countries around the world, including Canada and the United Kingdom, also devote a month to celebrating Black history.
Importance of Celebrating Black Culture
2020 saw a resurgence in social activism and discussions about the enemy of prejudice, with numerous brands partaking. Furthermore, Black History Month can be an expansion of that. However, to make a real connection with your audience, make sure to support and team up with Black-owned businesses, local area pioneers, and creators.
Diversity in marketing is very important for both millennials and Gen Z. Also, with colossal purchasing power, these ages will driveways of managing money in the years to come. As you plan your Black History Month content, consider how it fits in your brand’s marketing strategy and how you can proceed with the discussion in the months to follow.
5 Ways to Celebrate Black History Month on Social Media
Creator Spotlights and Q&As
History Lessons and Fun Facts
Advocate for Change
Amplify Black Voices
Quote Posts
Black History Month Celebration on Social Media Platforms
At the last week of January 2021 itself, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event.
Facebook
Facebook launched a new We The Culture creative community to showcase Black creators, while its Lift Black Voices hub will feature honor and celebrate “the past, present and future of Black communities” throughout the month. They also showcase Black creators via custom logo designs throughout the month. Facebook has allocated $10 million over two years to fund a new Black Gaming Creator Program to help Black gaming creators develop their presence.
Facebook’s also launching a new, four-part series on Facebook Watch to showcase Black contributions in music. “Each episode of “Forward: The Future of Black Music” will feature a music icon shining the light on a newcomer they believe to be the future. Influenced by the classic TV series “Iconoclasts,” viewers will be a fly-on-the-wall for a musical experience with a legend and their successor. The series will also be viewable on Messenger’s Watch Together.”
New York City-based artist, @jadepurplebrown is the designer behind the artwork you see today on the Facebook app logo.
Instagram is advancing Black voices and their commitments using the #ShareBlackStories hashtag, which it’s been hoping to lift to help the Black people group, which has been lopsidedly affected by the pandemic. Instagram’s additionally adding new creative tools in the Instagram Camera to enable users to participate in the occasion, while it’s likewise facilitating workshops and different occasions for Black makers.
YouTube says that it has “a large group of energizing exercises arranged” for Black History Month, which will start with another grandstand of work of art from Black visitor craftsmen that will be highlighted on the YouTube landing page, “alongside curated content from Black Creators and ability across our Spotlight and TV surfaces – including new YouTube Originals and Kids content.”
“These individuals were recognized and nominated by the North America #BlackTikTok community for being leaders and pioneers on and off TikTok. Our Trailblazers are using their platform to educate, entertain, and advocate for the Black community.”
TikTok is also adding a new #MakeBlackHistory banner on the Discover page, to connect users to a schedule of TikTok LIVE programming featuring Black creators and artists, while it’s also rolling out new creative effects and stickers linked into the event.
TikTok has become the world’s most downloaded app in 2020, surpassing Facebook, according to a mobile app analytics agency App Annie. The short video-sharing app has been the most downloaded in the world on both Android and iOS devices this year globally. TikTok jumped the list by three spots and is projected by analytical firm App Annie to break into the 1 billion monthly active user club next year.
The ongoing pandemic has quickened our versatile utilization by a few years; perhaps the greatest region of development this year was time spent on cell phones. The greatest classes of development in time spent incorporate business applications, which were up 200 percent, because of conferencing devices, for example, Zoom.
The ongoing pandemic situation has increased our mobile usage time so that users downloaded and used many entertainment apps. The business apps growth is unbelievable, that was up 200 percent, the main credits goes to conferencing apps such as Zoom, Google Meets, and Microsoft teams.
Highest Downloaded Mobile Apps in 2020
App Annie’s 2020 mobile app report listed the top ten popular apps of the year in terms of ‘Total number of downloads’, ‘Consumer spend time’ and ‘Monthly active users’. The information is based on App Annie’s data tracking, which is not as reliable as official user counts posted by the companies themselves, but it is indicative enough to provide an overview of comparative performance in the market.
As you can see in the chart, both TikTok and Zoom have seen striking increases in download activity in 2020 – with Zoom rising 219 spots on the downloads chart. Along with Zoom, Google Meet also in that list which is an alternative to the video conferencing app. Likee app also remains in the top 10, despite not being as widely known as the other apps in the list. The Singaporean video app was looking to make a bigger push in the US market earlier this year but appears to have changed its plans as a result of COVID-19.
TikTok App
TikTok kept on being the most downloaded non-gaming application in the play store and app store for the 6th time in succession. ByteDance owned TikTok climbed the top position for being the most downloaded application worldwide back in May supplanting the video-conferencing application Zoom, which held the best position in April this year. Since then TikTok has stayed in the top spot as per the Sensor Tower report.
As of October 2020, TikTok was downloaded and installed around 66Million times which is a 9.5% increase when compared to October 2019. The countries with the most installs of the app during this period were from Douyin in China at 12% of its total downloads and Brazil at 10%, the Sensor Tower report said.
Where ass social media giant Facebook and WhatsApp Messenger got second and third place respectively. While the video communication and cloud meeting app Zoom came in fourth and another Facebook-owned image-sharing app Instagram in the top five. Telegram has also moved up ten positions, while Messenger fell five places in comparison to last year.
WhatsApp messenger was the second most installed non-gaming app that has 57 million more installs. While taking a country-wise report of Whatsapp installation, India was the first position at 30 percent, followed by Nigeria at 10 percent.
Top 5 Most Downloaded App on Google Play Store 2020
TikTok
WhatsApp
Facebook
Snack Video and
Instagram
Top 5 Most Downloaded on Apple Store 2020
TikTok
Zoom
YouTube
Instagram and
Taobao
Top 5 Most Downloaded Games Apps in 2020
Here is the list of most downloaded games on the play store.
Free Fire
Subway Surfers
Among Us
PUBG Mobile and
Gardenscapes: New Acres
The above stats are based on the Sensor Tower report.
USA, Japan, and the UK are the top markets driving growth for the iOS platform, while South Korea, Germany, and the US top the list for Google Play Store.
As per the research, globally games were the biggest categories of growth along with business, and finance. Brazil, India, and Indonesia were the largest contributors to growth in downloads on Google Play. Japan, Saudi Arabia, and the USA mobile users are the top in downloads on iOS.
Tinder topped the record of this program with the majority of customer spend, followed closely by TikTok, which jumped 15 places up. YouTube, Disney+, and Tencent Video are following in the listing. By the report, Disney+ had a standout year for expansion this year, after its rollout to European and Latin American markets.
