Pinterest has added another option to drive more traffic from your Idea Pins with lots of new Board Sticker options that enables you to highlight a specific Pinterest board via your Idea Pins in the app. The Idea Pins were originally called Story Pins but to avoid confusion with similar features on existing social media platforms and to give a better intention behind this new Pinterest product, the name changed to Idea Pins.
In the above image shared by influencer marketing analyst Lindsey Gamble, the new Board Sticker is now available to some ios Pinterest app users in the sticker tray within the Idea Pin creation flow. By tapping on that, you’ll be able to choose from your existing boards to link to, with various display formats for your Board Sticker, texts, and music, and add to your frame.
That Pinterest stickers will link users directly go to your dedicated topic board, which could help to highlight more of your Pin content and drive more referral traffic from those links.
Creators can add up to 5 board stickers per image & add up to 20 board stickers max in an Idea Pin. So you’re not restricted to a single sticker per frame. Creators can able to tag any public board they own, but they can’t tag private boards or other creators’ boards.
This could be the best way to highlight specific products or services that you offer, via direct links back to your bigger display of Pins, to further highlight your offerings.
The main intention of the added Pinterest stickers link on the boards could also help to drive more clicks, and with the holiday season presto approaching, it may be worth mapping out, say, a Christmas gift idea board, which you could also link to in unborn Idea Leg sweats.
At present, the option is only available to selected users on iOS. Though it’s not available to everyone just yet. So, SocialMediaToday experts asked Pinterest for further word on the rollout of the option, and they will update this post when they hear back.
Pinterest, like most other apps with a search feature, saves your search queries to enhance your search results when you do for next time. Even Though it is a helpful feature, it can also slow down your mobile device (or browser) after some time because it caches all your search histories. Fortunately, you can easily clear your search history from within your account settings in any social media platform whether it’s app or online.
How Do I Look At My Pinterest History
You can see your recent Pinterest search history by simply on your profile search bar area or if you want to overall search history of your profile, go to settings and choose home feed, and select history. There you would see the complete search history of your account.
Tap the Search bar at the top of the Pinterest account
Now your recent search results shown
Click ❌ next to Recent searches
Pinterest users can all tune their Pinterest home feed based on their interests and browsing information. Your home feed is based on your boards, topics, browsing history, and the creator profiles you follow.
To see your home feed tune feature, go to Pinterest profile settings → choose home feed tuner → Now Edit your (Turn on and Turn off) preferences.
With only 45 days left for Christmas Eve, Pinterest launched its annual holiday gift guide which is highlighting the most searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through for more specific gift ideas.
Each product listing includes up-to-date pricing and a direct link to product pages where you can make a purchase easily whatever you want. Pinterest has attempted to make the posting more versatile well disposed and keeping in mind that it’s essentially intended for direct shopping, it could likewise be an important exploration posting for your own missions, giving understanding into the most famous items and classifications that individuals are looking for in 2020. Additionally, Pinterest has also shared a list of some key themes and ideas for the gift-giving season to help businesses plan their pinterest promotional marketing activities.
Top 10 Pinterest Holiday Gift Ideas Category
Here’s the list of top Pinterest holiday gift guide based on Pinner’s activity within gift searches:
Housewarming gift baskets (+2.5x search activity)
Gifts for plant lovers (+2x search activity)
Movie night box gifts (+3x search activity)
Self-care package gift ideas (+70% search activity)
That could help give some extra direction concerning where you should center your endeavors, and unquestionably, as indicated by Pinterest’s details, there will be a great deal of interest in blessing looking the 2020 Christmas season.
Last June, Pinterest Reported a significant uptick in clients attempting to discover Christmas present ideas, with scan amount for Christmas up 77% in April over basic yearly ranges. With the COVID-19 pandemic prohibiting what we will do, and who we will see, many, it shows up, have been needing ahead to Christmas as when, surely, issues are maybe again to some phase of ordinary, anyway as time has gone on, that is transformed into increasingly more substantially less likely, and it creates the impression that we can’t be equipped for having our normal parties and get-togethers over the special seasons this a year.
Additionally, the data uncovers that people need one thing to keep awake for – with a great deal troublesome data in 2020, people wish to Christmas as a moment of help, of festivity, and surely, of regularity after what’s been an incredibly vigorous a year.
All things considered, it is esteem focusing on these inclinations, and thinking about the more extensive requirement for festivity inside your get-away promoting endeavors. In reality, people are looking for one thing to take their psyches off the overall happenings, and Christmas offers allow that, and to present to these you deal with to have a great time the season.
If you still think Facebook, Instagram, and Twitter is the best social media marketing platforms for your business, then you have to rethink again. If you think out of the box, Pinterest is one of the most underrated social media channels for marketing. It is commonly a female-dominated platform which could one of the reasons many businesses not taken seriously. This platform is mostly not used to connect with others because it’s a visual search engine, designed for the discovery of images and video clips.
How Pinterest Work?
Think, Pinterest is a bookmarking site of images and videos that are people use to plan their lives. Pinterest users typically save or repin images/videos found on Pinterest itself or web in their different boards. The pins have a clickable link back to a webpage to know more information about the image.
Why you Choose Pinterest for Marketing?
Pinterest had 367 million monthly active users worldwide as of March 2020 and it’s the 5th topmost used social media app in the US. It’s the second most referral traffic providing website. Pinterest pins are 100 times more spreadable than a tweet and Facebook posts. An average of retweet hitting 1.4% and, the half-life of a pin is 1,6000x longer than a Facebook post.
Many businesses don’t try this platform for marketing because they are not much aware of Pinterest marketing strategy. But the fact is Pinterest has a higher chance of click-through to your site from Pin and conversion also.
Here are some stats to help convince the power of Pinterest account when it comes to business and generates leads.
70% of Pinterest Users Search and Save Pins on their boards.
Around 85% of Pinterest Searches Occur on Mobile Devices.
93% of active Pinterest users said they use Pinterest to plan or research before Purchases.
50% Pinterest Users Have to Purchase a Product After Seeing a Promoted Pin.
40% of Pinterest Users Have a Household Income of $100,000.
If you don’t have a Pinterest account already, or if your account is personal, you need to convert as a Pinterest business account to get into analytics and another full potential of Pinterest’s marketing account features.
Successful Pinterest Marketing Strategy
Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. Having a clear strategy for your Pinterest activities will help you to achieve your business goals. Before you dive-in directly, do simple research as Pinterest is right for your business and how it will be effective.
Here are some tips and a strategic way to use Pinterest for marketing.
#1. Complete your profile
Once you create a new Pinterest business account, complete the profile fully which includes an attractive profile picture, banner image, a short and effective description that contains business keywords. Create a minimum of 5 boards and pin at least 4 images or videos on each board that will give an active appearance and encourages the audience to explore your board.
#2. Create More Boards
Create a board, select an appropriate category, and use your primary keywords in the title of all your boards. If people use that particular term of business keywords on the search option, you will increase the chances of showing boards on top results by the right audience. Use secret boards to curate all content and use it in future purpose.
#3. Pin Description
Perfect pin description is very important and it gives a quick intro to your visual images or videos. The pin description should have the right keywords to perform well and compete with other pins. You can also use relevant hashtags of that particular pin in the description box.
#4. Create Awesome Images
Pinterest images should be lengthy, contains text and visual elements to get noticed. Create high-quality infographics and images in the size of 735 pixels by 1102 pixels to reach more audience and engagement. Pinners usually here to find ideas or inspiration for almost everything so having high-quality images is the key to selling your brand in this platform.
If you’re selling beauty products, footwear, clothes, or any accessories you should use high-quality pictures and real people to showcase your products.
If you’re selling furniture, goods, or home decors, it’s best to capture photos in a home setting view. It helps users to imagine how it will look like in their home and decide to made purchase or not.
#5. Include Website Links
Website links are a very necessary thing if you promote your product or service to land your target audience for making purchases or initiate business. There are two ways to add your link in pins: one in the description and one in the source for the pin.
When it comes to pinning, consistency is very important. Lots of brands made mistakes here because they are focus on other marketing activities. Daily pinning at least 5 to 10 relevant industry pins on boards will increase followers count, profile traffic, and more people find your pins easily.
#7. Content Types
To stand out from the crowd and increase followers, you have to try different visual contents such as infographics, animated Gifs, and videos on your boards. Before that do some research to find out which type of content is getting more repins, shares in your niche.
#8. Curate Quality Content
If you’re new to Pinterest, you have to set up impressive boards that consist of quality pins to make a good impression on your target audience. Make sure your initial board pins are top quality and evergreen content in nature, so keep curating new pins from your competitor boards. The content of the pins needs to very relevant, useful, give value, and sharable one.
#9. Use Pinterest Analytics
Same as other marketing campaigns, if you like to see which pin and boards perform well, go to the Pinterest analytics section and check. To get access to your Pinterest Analytics, you’re going to need to verify your website first. Tracking your performance and understanding the Pinterest strategy will help you achieve your business goals.
#10. Best time to Post
There is no accurate time to post on Pinterest the same as other social media accounts. It varies from the region, niche, audience type, and many other things, anyhow experts suggest the best time to share posts on Pinterest profiles.
#11. Rich Pins
There are five different types of Rich Pins: article, product, movie, recipe, and place. To get started for rich pins, you’ll need to integrate your website with Pinterest SEO meta tags, test out your Rich Pins, and apply to get them. Rich pins have around 82% success ratio to repin and it gives direct traffic to your website and business conversion rate also high compare to normal pins. To increase the visibility of your pins, you need to share it with other social media platforms.
#12. Pinterest SEO
To discover your pins to your target audience, you need to use some very simple SEO strategy.
Many of your Pinterest followers looking for great content once they followed you. If any of your older pins got a good response, you can again repin that pin to give value to these fresh followers. Embed your pins on your blogs which will give more traffic and get the chance of more repins.
I hope this article gives you some ideas for your Pinterest marketing. Pinterest is a long term process that requires the best strategic approach and patience. If you’re looking for quick results, Pinterest is not your business friend. Next time while discuss about your business marketing plan, consider this Pinterest!
In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.
This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.
What is Social Media Lead?
A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles.
Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.
Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.
Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.
What is Quality Social Media Lead?
We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.
Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.
Best Social Media Platform to Generate Leads
Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that.
More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.
Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit.
How to Get More Leads on Social Media
Here are the top 7 statistics to get more leads on social media, and how to see results.
1. Optimize your profile
Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.
Provide contact information
Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.
Create call-to-action (CTA) buttons
Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles.
Add a link to your bio
If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too.
2. Clickable Content
Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.
Here are some more clickable options available across different platforms:
Tag your products in Facebook Shop
Use Swipe up an option on Instagram stories
Create Shoppable Instagram posts and stories
EyeCatching Shop Pins on Pinterest
YouTube Cards and end screens
3. User-Friendly Landing Pages
If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately.
A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it.
For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form.
4. Run Social Media Ads
If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads.
Facebook Ads: Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.
Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads.
LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads.
YouTube TrueView Ads:YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.
Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation.
5. Give Discounts
Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.
Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners.
Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again.
Best method and success rate to drive social media lead nurturing is
A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.
The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages.
7. Get Insights with Analytics
If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.
In this technology world, people have always looking for ways to connect socially with each other through the internet. So is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.
In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks are usually listed based on a high number of user accounts or strong user engagement.
Headquarters: Menlo Park, California
Founded By: Mark Zuckerberg
Active Monthly Users: 2.45 billion
This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform that surpassed 1 billion registered accounts with 2.45 billion monthly active users.
Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech, and business posts, that help to engage the audience without investing in ads. Joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.
Headquarters: San Francisco, California
Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
Active Monthly Users: 330 million
This social networking site enables you to post short text messages of up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users.
Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under the entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.
Headquarters: Mountain View, CA
Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly
Active Monthly Users: 310 million
LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business on the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you.
It might not be an entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.
Headquarters: Menlo Park, California
Founded By: Kevin Systrom, Mike Krieger
Active users: 1 billion
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.
Headquarters: Los Angeles, CA
Creator: Evan Spiegel
Active Monthly Users: 360 million
This social media platform enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting a young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat are just 13-year-olds, with an average of 30 minutes a day they are spending on this app. This is the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.
Headquarters: San Francisco, CA
Founder: Ben Silbermann
Active Monthly Users: 322 million
Pinterest is a photo-sharing social media site that discovers new ideas and posts or pins videos or images to their own or others’ boards. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness, and DIY-related pins.
Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audience is female then must invest time to build a Pinterest profile.
Headquarters: San Francisco, CA
Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
Active Monthly Users: 430 million
Reddit taglines itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post gets lots of upvotes and will move to the subreddits’ top post and also possible to feature on the Hot page.
According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you can imagine. This is a place for every brand and business to find the niches where your potential customers are active and market your business on Reddit.
Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.