Social media refers to online platforms which people use to interact, communicate, and share their ideas. The famous social media platforms include Facebook, Twitter, TikTok, etc. 

These platforms allow a user to communicate with his followers through frequent social media posts, comments, and activities. Currently, all social media platforms are observing traffic of 4.6 billion, which constitutes 63% of the world population.

Social Media Platforms Usage Overview
Source: Hootsuite

Athletes, film stars, businessmen, and notable people all around the world are using social media to gain more followers and a target audience. This directly translates into more significant societal influence and celebrity status. 

Brands and businesses all over the world hire influencers with a large number of followers to promote their products. They have become an integral part of modern marketing strategies. 77% of marketers admitted to using Facebook and Instagram retargeting posts to generate more sales. 

In short, be it personal branding or product selling, social media posting is what you need to focus on. The better your social media presence and interaction posts on social media would be very helpful in reaching the top.

The Guide to Creating Engaging Social Media Content

Social media is a platform that cannot be controlled. People only watch what they like, or they scroll to another post of their choice. To get the viewer’s attention, your posting should be up to date conforming to popular trends and well-accepted styles. 

Here is how you can create fun engaging posts for social media posts.

Don’t Describe, Reveal

Humans always choose visuals over the content. It is a part of the human psyche. The visuals are easy to relate to and process. The prime example of that is the difference in the number of people buying novels and watching movies. The audience of cinema is multiple times greater because it is a visual medium.

Similarly, to attract the masses you have to post frequent photos. Instead of posting an article on the benefits of your soap, you should post a picture with small bullet points highlighting its features. The post with pictures would get higher viewership.

Here you Can learn that the most liked Facebook posts are all pictures.

Post-Real-Time Photos

People like social media posts with which they can connect. Although photo-shopped or stock images can be used for good, they come in second place when compared with real-time photos.

A story or post containing real-time images is very easy to relate to. People can picture you being there and become interested in knowing the details. A real image intrigues people to know more about themselves.

As per marketing data, visitors who see real-time photos are 35% more likely to sign up for your brand page. This shows the power of the human experience.

Always Prefer Graphics Over a Number

While describing numbers to prove your point, you should always use graphics. People don’t spend much time on a single social media post. It isn’t easy to analyze the figurative comparisons in 3-10 seconds. 

The better approach is to use graphics. The graph can be a bar graph or a pie graph. With a graph, they can instantly understand the trend which you are using to prove your point.

Understand The Audience

Before posting you should know your target audience. This allows you to write words that people can instantly feel connected to. This generates a greater response and people feel at ease while talking with or about you.

The writing style for a post celebrating Real Madrid winning the champions league and Joe Biden becoming US President would be altogether different. At first, you require informal language showing euphoria while later you have to write in a more informative style.

Follow the Latest Social Media Trends

The trends are your best friends. They teach you exactly what to post. Whenever a trend is on top, it becomes the talk of the town. All you need is to post something about that, and people would start discussing that on your account.

This allows social media marketers a window to attract more crowds. Whenever you join your product description or promotional package with updated trends. People are inclined to take notice. After that, it is your responsibility to translate that response into sales.

Use Right Hashtags

Hashtags help search engines to recognize your post. With the right hashtag choice, you can connect to your target audience which is searching for the same thing.

As per data, tweets with hashtags get 57% more tweets. The brands have observed a 55% increment in engagement with the right hashtags. Therefore, it is important to work on trending hashtags and then incorporate them into your post.

Be one of their own

People only follow you when they find common ground. Therefore, it is important to act like you are one of them. Your post should use relatable language.

The unnecessary verbose brings down your visibility. People don’t have time to consult a dictionary just to know their views on a topic. So always be simple, it would get more attention.  

Create Unique Content with AI Tool

Many people struggle to write in an engaging tone. The Paraphrasing tool uses advanced AI to rewrite your original draft and convert it into exciting content. They can increase the readability of our content in a matter of a few clicks. Every social media user should use these tools to generate user-friendly content.

Benefits of Social Media Posting

We have discussed the need for social media posting. To further prove our point, consider the following benefits that engaging social media content can offer.

  • It builds your personal and brand identity
  • It provides a chance to create a loyal fan base
  • It helps in influencing others
  • It makes you connect with people of your choice
  • It assists you in creating trends
  • For consumer products, it gives you a medium to engage the audience from every part of the world
  • It provides an opportunity to express your thoughts
  • It generates more sales leads
  • It gives instant customer feedback
  • It connects people with your brand
  • Makes the customer journey smooth and direct

Hope these points are bit enough to encourage you to pay attention to your social media posts.

Final Words

We are living in the age of social media. It has emerged as the greatest public platform where people of all cultures, casts, and colors interact with each other. To stand out among them, you need to publish engaging social media posts.

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Social Media Marketing Strategy for Real Estate Agents and Investors

It’s the world of social media now. Everyone uses it to maintain their online presence. Be it an individual or a brand, there is no escape from social media. Brands now actively use social media for their marketing purposes and easily target their audience. It has become such a useful tool even for customer services. For example, if you want to contact CenturyLink customer service, you can not only call on their toll-free number, but you can also reach out to their social media handles regarding any query all day long.

However, as effective as social media may be, it can be tricky to manage it as well and especially in creating campaigns for the platforms interesting enough to grab the users’ attention among the plethora of content. So we have gathered some tips for creating a successful social media campaign for your business that can surely help you stand out among the crowd and can be beneficial for your brand. They are very simple and easy to execute as well. Without any further ado, let’s dive in on how to create a social media campaign process and implementation ideas.

Top 5 Proven Social Media Marketing Campaign Tips

  1. Know All About the Social Media Platform You Are Choosing
  2. Mapping the Campaign Goals
  3. Visuals Are More Important Than You Think
  4. Keep a Check on the Analytics
  5. Being Responsive is Critical

Know All About the Social Media Platform You Are Choosing

You might be thinking that advertising your products or services on social media is simple, but it is not. You must be familiar with each platform and its advertising requirements. For example, you can’t advertise on Facebook and Instagram with the same material. The same can be said for other platforms. You have to be careful about the social media accounts you are choosing and you need to know all about its algorithms.

Another important factor to consider is traffic. To benefit your brand, traffic should be relevant. Your cash and effort will be wasted if you target the wrong folks who have nothing to do with your business.

Mapping the Campaign Goals

You can’t run an effective social media marketing campaign strategy if you don’t understand the motivation and objectives. You’ll get the best outcomes if you’re clear about your goal. To begin, figure out what kind of campaign you’ll need, whether it’ll be unpaid or paid, and if it’ll be for a product or an event. The objectives of a campaign are what you desire from your users. You can meet everyone’s expectations if you determine the campaign’s goals. If you’re in charge of a company, you will need a team to communicate your plans with to keep things simple. Therefore, mapping your campaign goals is the basis and you cannot build a successful social media campaign without this.

Visuals Are More Important Than You Think

Be it a catchy font, an interest-piquing video, or pictures, you just cannot compromise on it the visuals and they are way more important than you think. People like to see graphics over text, thus visuals can help you acquire more traffic and visibility. However, you must be inventive to do this. A social media ads campaign’s main purpose is to generate leads by increasing traffic to your website or store, which you can do with pictures. Experiment with design, and pictures, use your imagination and make the sky your limit.

This also means that the color themes you are using need to be coherent and should be defining you. So that among the crowd, the customers can instantly distinguish your brand presence.

Keep a Check on the Analytics

The success or failure of your social media campaign is determined by the results of your analytics. As a result, it’s critical to keep track of which social media posts generate the most traffic. It will assist you in determining what went wrong. For example, posts made in the morning may perform better than those made at night. As a result, you’ll need to make adjustments to achieve the greatest outcomes.

When you look at the analytics, you can rapidly figure out what to post and when to post it. You may create an amazing social media campaign by following these findings.

Also, Read – Top Social Media Marketing Management Tools

Being Responsive is Critical

When businesses do not hire social media marketing managers to administer their campaigns, they frequently forget what they have posted. If you want potential clients to return to your site, you must pay attention to and reply to their questions. When you don’t update your social media profiles, they go dormant and receive no engagement. It’s critical to be active and respond to your clients once you’ve posted material on social media networks.


With a growing number of potential customers who can follow you and watch your business on social media, there’s no sign of it slowing down. Your brand’s or business’s success or failure on social media is dependent on the performance of your social media campaign. Social media is not an option, instead, it is inevitable now.

Social Media Marketing for Real Estate

It might feel like trying to put up social media marketing ideas for your real estate company is like sipping from a firehose. There are a plethora of prospects for success, as well as plenty of advice on how to reach your objectives, but there isn’t much in the way of the first step for real estate professionals who want to utilize social media to improve their business.

Fortunately, we’ve got you covered with all the information you’ll need to get started with social media marketing for your real estate business

Around 44% of real estate agents getting a new client from posting on social media over the last year, it’s evident that social platforms are not just a branding place – they can actually drive business for the largest of purchases.

Why Is It Important For Real Estate Companies To Be On Social Media?

To say that social media has transformed the real estate industry is an understatement.

“77% of realtors actively use social media for real estate”

Social media has proven to be one of the most effective ways for realtors to communicate with potential buyers and develop their businesses online. The following are some of the primary advantages of using social media for real estate:

  • Customer Relationship Management (CRM)
  • Instant Engagement 
  • Cost-Effective Reach 
  • Targeted Advertising 
  • Brand Reinforcement

It’s easy to make changes to your content strategy to improve your real estate brand’s performance. In 2022, here are some strategies for agents and businesses to assist you to improve your real estate social media marketing.

1. To optimize your content, use the right real estate hashtags.

Hashtags are sometimes misunderstood as a method used just to maximize the number of likes on a social media post. While hashtags increase interaction with your content, they also aid in social media discovery. They are a way for potential clients to learn about your real estate company.

You may utilize real estate hashtags in your content as a great method for potential buyers and sellers to find you. However, hashtags are an even better approach to finding new buyers and business prospects for your real estate company.

2. Quotes from Realtors Should Be Included in Your Content Strategy

You surely know how tough it is to come up with great content for your real estate firm if you own one. You want to focus your efforts on purchasing and selling houses, therefore you’re seeking basic concepts that will resonate with your audience.

Quotes and testimonials from real estate agents are a terrific method to strengthen your entire content strategy. Sharing quotations is a fun and talkative way to create trust and camaraderie with your audience. You may use real estate quotes to create picture quotations.

3. Make the Most of the Best Social Media Tools for Your Real Estate Company

Because time is always a limited resource, optimizing an efficient social media marketing plan for real estate is critical. There’s always something else to do, and if you spend less time developing content, you’ll have more time to close transactions and purchase houses. There is a slew of real estate marketing apps that may help you increase buyer exposure while also saving time.

With the amount of technology and resources accessible online today, you can simplify and automate your real estate brand’s marketing. The cost of creating outstanding content is inexpensive, and employing the correct resources for your social media real estate marketing efforts may save you a lot of money.

Social Media Real Estate Statistics

  • 77% of Realtors use Facebook for business purposes.
  • 59% of Realtors use LinkedIn for business purposes.
  • 75% of home buyers choose the first agent they interview.
  • 1 Billion monthly users use Facebook Marketplace
  • Best Real Estate App for Android and iOS – Trulia
  • Best Real Estate Websites – Zillow and Realtor
Social Media For Real Estate Business
Pic Credits –

Best Three Social Media Platforms for Real Estate

There are several social media platforms available, ranging from Facebook to Tik Tok and everything in between, but not all of them are good locations to begin your marketing efforts. When determining where to start your social media adventure, examine the following three sites:

1. Facebook

Because it’s such a widely used network (over 244 million users between the US and Canada), it provides you with a chance to tell your story as well as interact with other user’s stories, and it’s very widely used, Facebook is a great place for real estate agents to connect with their sphere of influence and (eventually) generate new leads. Create a Facebook page and post your real estate business details every day, if possible run Facebook ad campaigns to reach a larger audience. 

Successful real estate brokers on Facebook tell their tales rather than market their wares. You provide people the social evidence they need to trust you with a real estate transaction by allowing them to learn more about you and what you do, realize that you’re a member of the community, and share things in common with them. Use the Facebook marketplace which is the best and free place to list your properties for sale and rent.

Is Facebook a good place to begin?

Facebook is a wonderful place to start if you’re a regular social media user who can commit to daily postings, engagement with others’ posts, and the development of unique material and links. People need to see you in their newsfeed frequently, connecting with what they have to say, to create trust.

2. Instagram 

Even though Instagram is owned by Facebook, it is a separate platform with its own set of standards for success. Instagram is primarily about expressing your individuality through the pictures you post. It is less about the dialogue and more about showcasing your personality through the visuals you share.

Of course, captions are vital on Instagram, but unlike Facebook, there are no links permitted in captions, so you’ll have to rely on the photographs and videos you publish to convey your narrative and guide your audience. Instagram content reflects the aesthetic, lifestyle, and perspective of its users on life.

The Instagram Stories feature is the best way to post day-to-day updates on your real estate listings details and with the IG Reels feature, you can even share long videos of your property and its surroundings.

Is Instagram a good place to begin?

Instagram is the place for you if you have a sharp eye for the world around you, find yourself in some jaw-dropping homes every week, and are eager to provide a look into your real estate world using filters and hashtags.

Consistency is important, but not merely in the form of frequent posting, as it is on Facebook. If you’re not convinced you can obtain outstanding images, don’t start here. You need to deliver consistently appealing material that your audience will draw toward.

3. LinkedIn

LinkedIn is the go-to destination for professionals to interact with one another and discuss their job and careers. LinkedIn’s average user is more educated, has a greater net worth, and is more focused on professional and financial advancement than Facebook and Instagram users.

Links to stories from reliable news sources, together with the user’s remark on the subject, are the most popular kind of material on LinkedIn.

Is LinkedIn a good place to begin?

Because organically establishing a following on LinkedIn is harder than it is on Facebook or Instagram, the most successful real estate brokers on the network have a well-established sphere of influence that they can readily tap into.

Expectations for posting are a little lower on LinkedIn; you just need to publish a couple of times a week (versus at least once a day on Facebook and Instagram), but the content must be of exceptional quality. People aren’t reading your LinkedIn material because they want to learn more about you; they’re reading it because they want to know how you (and what you have to say) can help them be more successful.

Real Estate Agents Focus Area To Grow Business
Pic Credits – TheClose

3 must-dos for social media success + 1 helpful tip

There are a few things you must do to be successful on social media, regardless of the platform you choose to begin your adventure on. Real Estate Agents and investors need to expand their skill sets (virtual tours, virtual showings, open houses, paid campaigns, social media advertising, website optimization, and so on).

1. Consistency is key

This has already been noted, but it is worth repeating. The algorithms that social media firms use to deliver their material include how frequently you publish, how frequently others engage with you, and how frequently you engage with them. Make a posting schedule, prioritize it, and stick to it.

2. Consistently Provide Value

Every post, remark, video, or piece of material you share on social media should provide value to your followers, but it doesn’t mean you have to give real estate advice all of the time.

If your audience understands that what you’re sharing will earn them more time, money, or knowledge, they will begin to trust you and act on what you say. Demonstrate to individuals that it’s worth their time to read whatever message you’re sending.

3. Learn as Much as You Can About Your Target Market

Consider each of your social media postings to be a mini-experiment. Every time you post, what can you learn from your audience?

For example, suppose you post five times a week on Facebook and find that one type of post (say, a roundup of what’s going on in your town) receives more engagement than another (an update on the latest mortgage rates). Your audience is attempting to communicate with you about the information that connects with them the most; the more you discover about what they desire, the more you’ll be able to connect with them.

Final Thoughts

The real estate industry has been greatly influenced by social media and internet marketing. Social media in real estate has transformed the way companies communicate with their clients, forcing them to become more involved and tailored to their target demographic. 

For company any real estate business owner, agent, or investor, time is always a scarce resource, and real estate brands are no exception. Making time for real estate social media marketing can be difficult, but there are various tools and methods that real estate organizations can use to reduce their workload and increase their outcomes. Businesses could notice improved social media performance by optimizing advertisements and social media postings. Check out this post on real estate for additional ideas on how to get your business noticed.

Concentrate on creating content that revolves around your end-user. Once you’ve decided what kind of content you want to make, you may use free tools to make professional-looking material with great images. Put yourself in the position of your customer. If you were buying or selling a property, what would you want to see? You’ll get amazing results if you tailor your material.

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Social Media Marketing Tips for Law Firms and Lawyers

Do Law Firms Need Social Media Marketing?

Around 74% of consumers trust the social media that influence their hiring decisions. If your law firm is not present on top social media platforms, you’re missing the opportunity with potential clients and building valuable connections. An Attorney at Work survey says 70% of attorneys use social media in their overall marketing strategy. Social media profiles can drive people to your law firm’s website, where potential clients can find the information they need to hire your firm. So law firms and attorneys should be investing in social media marketing in order to reach more clients and boost their online authority.

That’s why in this article we explain in detail to help you improve your social media marketing for law firms.

The Benefits of Social Media for Law Firms

  • Create Brand Awareness
  • Engage With Target audience
  • Attract Right Clients
  • Improve SEO Efforts
  • Build Brand Authority

Create Brand Awareness

The Sprout Social 2019 Index survey found that 44% of consumers have increased their personal social media usage. So a strong social presence helps the lawyers or law firms to reach the right audience, increase brand awareness, and get potential clients also.

Engage With Target audience

Nowadays people use social media profiles to not just connect with their friends and relatives but also to get awareness, information, consume content and engage with brands. An individual attorney or law agency should connect with their followers on a regular basis to build brand awareness and grow their referral network. By providing informative and engaging content by image or videos, question and answer, resolve their issues, and going social media live and interacting with your followers will increase your brand value. 

Attract Right Clients

Social media marketing is the best and right strategy for law firms to attract new clients. In 2018 American Bar Association found that 35% of lawyers use social media accounts professionally which helps to get new clients at the end. Proper social media advertising for lawyers or your law firms can increase the chances of attracting new clients organically or by running social media paid campaigns based on your requirements.

Attorney at Work Statistics

Improve SEO Efforts

While social signals are not a direct ranking factor, there is a correlation between improved social media profiles signals and improved search engine ranking of your website. Google continues to increasingly bring dynamic content such as social feeds into search results, so a strong social presence of your law firm may rank top on search results.

Build Brand Authority

Trust is one of the most important factors people should consider when choosing a law firm or an attorney for their case. With social media marketing, you can establish thought leadership by showcasing your expertise, sharing valuable content, post previous clients reviews, testimonials and engaging your followers. This will help you stand out from other law firm agencies and win trust with your audience.

Social Media Marketing Tips for Law Firms

IIn the last few years, internet marketing for lawyers and social media for lawyers/attorneys has been growing fast as an effective marketing tool for businesses across a wide range of industries. Social media is not only used for sharing photos and videos like previous decades now it’s used for helping businesses reach more customers online.

Facebook Marketing for Law Firms

With over 1.9 billion daily users, Facebook is one of the largest social media platforms and search engine optimized websites in the world. However, many lawyers and law firms failed to create Facebook business pages and reach the target audience. When people search your name or law firm’s name, your Facebook page will be one of the first results to show up. 

The key is to post the right type of content for the right audience at the right time to nurture engagement, drive clicks, and attract clients. Join various legal Facebook groups and share your content and go facebook live, answer followers’ queries. You can also run Facebook paid advertising campaigns to target customers who require legal help.

Also, ReadFacebook Launches Creator Studio App to Manage Pages

LinkedIn Marketing for Lawyers

LinkedIn is one of the most powerful social media platforms for law firms, particularly for those in the B2B industry. LinkedIn is designed to promote your professional persona and build connections with others in the legal industry, which can be useful for gaining referrals. If your firm provides legal services to businesses, you should have a professional LinkedIn profile with a Linkedin company page for your law agency.

LinkedIn’s search function works similarly to a search engine in that if a user is searching for a law firm or legal services, LinkedIn will show the most relevant law firms pages that provide the searched legal services and has the closest degree of Connections. Share and publish relevant content on your timeline, join the legal industry-related groups and ask your peers and previous clients to provide you with recommendations on LinkedIn which give more weightage to your profile. 

Instagram Marketing for Lawyers

Before you dive into Instagram social media platform, consider the target audience you are trying to reach and get to know your competitor’s Instagram profiles. For those in customer-focused areas of law, like personal injury, immigration lawyer, divorce lawyer it’s a great way to connect on an individual level. For larger law firms focused on business clients like real estate planning attorneys, Business Lawyers, Intellectual Property (IP) Lawyer, Instagram might be a great place to work to attract top attorneys and law firms. Instagram also provides paid marketing service, so you can try this to reach and increase your brand awareness to your audience.

Things to remember when handling a professional Instagram page for an attorney or law firm? 

  • Optimize your Instagram business profile with a CTA link and always use hashtags and location tagging when you post any type of content. 
  • Publish high-quality designed photos with less text.
  • Use Instagram stories and reels to reach more audiences in your niche.
  • Use Instagram in-app features such as location, gifs, polls, Q and A, and add music in your instagram stories to get people to engage and respond to your content.

YouTube Video Marketing for Lawyers

Most of the Attorneys and law firms don’t give more focus on YouTube and video marketing for their services. But video marketing is the most important marketing strategy for any business because people love videos, they are more engaging than photos and articles.

Content is always king!

Before creating YouTube videos for your firm, ensure that:

  • Your video should be high-quality content. Your titles, description, and lighting should all look clean and professional. 
  • Make a clear and eye-catching thumbnail for your youtube video. It gives a good impression and increases the Click-through-rate of your video.
  • Videos are a great opportunity to convey authority, but be sure your content is interesting such as tips and answering legal questions. 
  • Follow youtube SEO to increase organic views and mainly follow the rules and guidelines of this platform.

Once you’ve published your video content on YouTube, share these videos to your other social media channels.

Also, ReadWhat is YouTube Premium and Everything You Need to Know Before Subscribe

Looking for Social Media Management for Law Firms?

When building a strategy of social media marketing for law firms or lawyers, effective social media management is crucial. It’s important to know how to use different social media for each audience. So while sharing content on Facebook might not have the same success when reposted on Twitter or Instagram. Each social media network deserves its own algorithms and strategies, you should know and follow all these on your social media for lawyers and law firms or else your efforts won’t reach their maximum potential. 

Set goals, make a plan, and stick to it—by being consistent and active on social media, you’re more likely to engage with your target audience and increase your law firm’s business. If you need any help on managing the social media accounts for your business, consider reaching out to an expert who can take a look at your firm and get started with building effective social media management for lawyers and law firms.

What is Instagram

Instagram is one of the world’s most used and top social media mobile applications that allows you to take, edit and share pictures and videos. Your friends and family can follow you on Instagram to see the picture and videos posts that you share. You can also follow your friends/family, as well as celebrities and athletes to keep up with their posts. You can choose to maintain your posts by keeping them in public or also in a private mode.

When you first log into the app you will land on the Instagram home page or feed area. This is where all the videos and photos are posted by the people you follow and it is very much like a Facebook newsfeed. You will know you are on the Insta feed page because there’s a small blacked-out icon in the shape of a home at the bottom left of the screen. 

How the Instagram Works

The corresponding icon is always blacked out so you always know where you are let’s have a second option the magnifying glass tapping this icon will take you to the Instagram keyword search page in where you can start searching for specific hashtags and narrow your search down to people tags or places.

Then there is a plus button which is to upload photos and videos on your profile. Once in there, you have the option to load directly from your phone library or take a photo or video. The fly tapping the heart icon will take you to the section that shows the activity in relation. You can able to find followers’ comments that have been made on your posts who liked them.

What is Instagram Stories?

More than 500 million people use Instagram Stories every day and around 58% say they’ve become more interested in viewing a product or brand in Stories for purchase. In that half of them, they’ve visited a website to buy a product or service after seeing it in Stories. So there is no surprise that 4 million businesses advertise on Stories every month.

Instagram stories are full screen, and vertical photos or video-sharing are gaining momentum currently and it keeps users engaged always other top social media platforms. It separates from the usual curated profile and stories that allow users more real-time sharing. This type of content disappears after 24 hours and is not a permanent fixture of your profile. It’s easily reachable to your target audience. Many businesses are taking more steps forward to also use Instagram stories.

In this article, you’ll learn everything you need to know about how to use Instagram Stories for business.

Creating an Instagram Business Profile

  • Log into your account and navigate your profile by tapping the icon at the bottom right of the screen. 
  • Tap the hamburger menu, it opens the new panel. Then go to the settings and change your account as a business profile followed by connecting with your Facebook business page. 
  • Add at least one form of your contact either your phone number or your email address (it’s optional). Now your business profile has been created. 

Instagram has become the most popular app for business. It increases online visibility and generates more business, leads, and hopefully makes more money. According to the Instagram business website, 80% of accounts follow a business on Instagram wouldn’t it be nice if one of those businesses was yours. 

Before we get started, just tend to know the couple of things you need to do. Firstly download the Instagram app on your phone and create a business account. Secondly, create a Facebook business page for your business if you haven’t created it already.

Also, Read – How To Run Instagram Ads Without Linking to Facebook Ad Manager

How to optimize Instagram Business Account

  • Creating a great Instagram business profile is your opportunity to show the world what your business is about.
  • Your username at the top is what people will use when they want to tag you.
  • Your profile picture should be representative such as a logo or one of your products so that all can search easily.
  • Below the picture, add the category of your business and some relevant information including keywords.
  • Add also your business websites or YouTube links.
  • All these can get saved when going to the edit profile option.
  • A good bio tends to get attracted easily and intends to follow your Instagram business account.

How to Create and Use Instagram Stories for Your Business Account

If you are familiar with Snapchat, you will know what stories are since Instagram ripped off the concept. Stories lets users share the special moment of their day and these stories disappear after 24 hours. You can add text, drawings, emotions, filters, and stickers. Adding Instagram music on a story, quiz, Poll, Time, Q and A, and location stickers will help you to reach many users. This is very useful where it covers the special events with all beautifying triggers.

  • Open your Instagram profile and Tap the plus or cross icon at the top of the screen.
  • At the bottom of the screen, choose STORY.
  • You can even choose the selfie camera if you need one at the bottom right.
  • The white circled button helps you to take a picture. Press and hold that white circle to Record the video.  

Swipe the camera icon up and Select any photos or videos from your gallery by posting a story.

Instagram Stories sizes

If you’re designing or editing your Instagram Stories on desktop, or uploading a Stories ad to Facebook Ads Manager, you’ll need to keep these sizes from Facebook in mind

  • Recommended image ratio: 9:16 (all feed ratios are supported, but this ratio maximizes the Stories format)
  • Recommended resolution: 1080×1920 (minimum resolution is 600×1067 with no maximum, though the very high resolution may increase upload times)
  • Maximum file size: 30MB for images, 250MB for video
  • Title-safe area: Leave a 14% title-safe area at the top and bottom (in other words, don’t put text or logos in the top or bottom 250 pixels of the Story, to avoid overlapping with the app’s interface)
Instagram Story Size

How to Check Your Instagram Story Views

If you want to check how many people view your Instagram story, just tap the Your Story icon on the app’s main page to see the viewer count for your Story. Tap the number in the bottom left to get a list of the people who make up those Instagram Story views. After 24 hours, once your Instagram Story has disappeared, you can still access insights such as views, reach, and impressions.

  1. Open Instagram, and tap your profile photo at the bottom right of the screen.
  2. Tap Insights.
  3. Choose the period you’d like Insights for 7, 14, or 30 days, the previous month, or a custom timeframe.
  4. Scroll down to Content You Shared and tap on Stories.
  5. Choose your metric and period
  6. You can see up to 2 years of shared stories data in these insights.

Also, ReadHow To Increase Instagram Story Views

How to Add Captions on Instagram Stories

Captions are one of the important ways to help make content more accessible. around 60% of people watch stories with music sound, so posting videos, and captions is a great way to make your content-rich. Instagram will auto-create captions for your video Stories if you add the captions sticker.

Instagram Captions Sticker

Posting Videos and Photos to Engaging People

  • Whenever you post a new photo or video, just add a caption to explain your overlook.
  • The theoretical part reaches the customer easily to understand.
  • Captions contextualize the subject of the content.
  • A lot of businesses overlook this aspect and fail to do this properly.
  • Add captions like giving quotes or describing the picture.
  • This is a great chance to educate, communicate and engage with your audience to attract new customers.
  • Be as descriptive as possible.
  • Add a question that will trigger more comments while making you visible.
  • Use emojis.
  • Share some of your customer stories.
  • Add a call to action such as clicking on the link.
  • Run a giveaway or a contest.

All About Instagram Hashtags

  • Add relevant hashtags to your every post and story too.
  • It identifies messages on a specific topic.
  • Don’t use the same hashtag on every post and make sure that fits your industry type.
  • The more followers you have, the more likely Instagram will show your content to viewers, even for very competitive hashtags.
  • If you are starting to have between 100 to 500 followers, try targeting hashtags that return anything between 2000 and 75000 posts.

Also, Read – Top 10 Best Instagram Photo and Video Downloader Apps

Instagram Location Sticker

  • Geotagging is one of the most important aspects of any local business.
  • Once you complete the caption add your location.
  • That will appear as default the field.
  • This applies to your stories too.
Instagram Geo Location Sticker on Stories

How to Use Instagram Stories Highlights

Highlighting your stories is a great way to showcase your best, brand-defining content. Pinned on your Instagram and give a relevant name to your every highlight can contain as many Stories as you like, and you can keep adding to them as you post new content.

How to Create an Instagram Stories Highlight

  1. If your favorite story is less than 24 hours old and still visible on Instagram, just tap Your Story to open it, OR…
  2. If the Story is more than 24 hours old, retrieve it from your archive. Tap your profile icon at the bottom right, then tap the menu icon (three lines) in the top right. Tap Archive. Scroll back to the Story you want to highlight.
  3. In the lower right corner of the screen, tap the highlight icon.
  4. Choose the highlight to which you’d like to add the Story, OR…
  5. Create a new highlight with the name.

How to Add Links to Instagram Stories

To add Swipe-Up links to Instagram Stories, you need to either have 10,000 followers or have a verified account. This helps you to drive your followers directly to land on your service or product page which increases the chances of making a purchase.

How to add a Swipe-Up link on Instagram Stories

  1. Start creating your Story following the steps above.
  2. Once the photo or video is ready to go, tap the link icon at the top of your screen.
  3. Paste your link.
  4. Tap Done or the green check (depending on your type of phone).

Like all other good marketing strategies, your Instagram Stories should include a clear call to action. Swipe up is the best CTA button, but you should use it wisely.

How to use Instagram Stories Shopping

If you’re an eCommerce website owner, you must set up an Instagram shopping account. After a setup just uses the shopping sticker to make your Stories shoppable.

  1. Create your Story as usual.
  2. Now tap the sticker icon at the top of the screen.
  3. Tap the Product sticker.
  4. Choose the product from your catalog that you want to tag.
  5. Move and adjust the shopping sticker by dragging and tapping.
  6. Share your Story.
Instagram Shopping/Product Sticker

Instagram Content Strategy

  • 95 million people post the content in the heart of Instagram.
  • The content should be the foundation of your business strategy.
  • Your idea is to encourage potential visitors to do business with you by inspiring them through your content alone.
  • Images are sophisticated for any business.
  • While if it is an industrial process, add some working process that would be meticulous.
  • Position yourself as an expert in your field.
  • Use humor posts and quotes.
  • Uniquely show your product or services.
  • Show off your company photos and culture videos.
  • Use before and after photos.
  • Special event and promotion.
  • Follow all your competitors using a separate Instagram account.
  • Use your competitor’s hashtags for further research.

Building a recognizable brand for your business

  • The idea is to create your own visual identity that reflects your business. 
  • Your content should be of high quality and consistent.
  • Quality of imagery is paramount.
  • Avoid dark or blurry pictures.
  • Make sure your photos are crispy well.
  • Try sticking with one style of photography.
  • Use the same fonts.
  • Apply an appropriate filter to your photos.
  • These all make the people easier to recognize your business time.

Analyze the Performance By Using Instagram Insights

One of the biggest advantages of an Instagram business account is that it gives you access to analytics for free.

  • Go to the profile followed by the hamburger menu, then tap on the insights.
  • Now you can see the activity tab and it contains two sections.
  • The interaction section will cover the actions people have taken when they engage with your account.
  • The discovery tab uses two indicators.
  • It essentially measures how many people see your content.
  • These are very useful numbers for instance if many people see your content but have very few interactions with it probably means you most likely need to improve the quality.
  • The content tab will give you insight into all the content you have posted on your feed.
  • It is split between posts and stories and any promotional activity may have you run by which we judge the performance of any posts.
  • It describes any information regarding your business.
  • Lastly, the audience tab where gathers all information like how many more followers you’ve gained, gen display of audience, etc.
  • These are all the analytics that shows your performance.

Also, ReadTop 7 Social Media Management Tools For Business in 2021

If you’re a social media manager or business owner, planning a social media marketing strategy for your business for 2021, give a top priority to Instagram. Execute the above ideas on how to use Instagram stories for business profiles and increase your stories views and mainly covert as leads.

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What is Facebook Kids Messenger App

Messenger Kids is a messaging app launched by Facebook in December 2017 especially for kids ages 6 to 13 and it does not require a Facebook account. It is a free video calling and messaging app that includes features like games, stickers, GIFs, emojis, and drawing tools that give kids more ways to express their talents. This Facebook messenger gives complete parental control over your children’s activity. This app is the best way to monitor your child’s Facebook messenger.

This Facebook messenger kids app is available in around 70+ countries including the US, Canada, India, Peru, Brazil, Japan, New Zealand, and more. The app is now available on both iOS and Android platforms mobile and tablets. 

For Android users – Messenger Kids for Android

For iOS Users – Messenger Kids for iOS

Chromebook doesn’t support apps. But you can use this kids messenger app if you have a newer version of Chromebook. It supports the Google Play store and you can run Facebook Messenger just fine. These Chromebooks will have an Android Application Runtime Environment. It’s currently in beta, and you can access the Beta here: Use Android apps from the Chrome Web Store.

How Messenger Kids Works

Messenger Kids works based on the parent dashboard from their Facebook account, parents can manage their child’s contact list, monitor their activity, and change their account settings whenever they want. Kids can also block and report unknown friend requests, and this app will send notifications to their parents. To access this app, kids no need to create a new Facebook account.

Facebook Messenger Kids Account Creation

To set up a new Messenger Kids account, you need to authenticate your child’s device by using your own Facebook username and password.

Step 1. Download the Messenger Kids app from the Google Play Store or the Apple App Store. 

Step 2. Open the app and authenticate the device with your Facebook profile. 

Step 3. Then enter your child’s name and other information. 

Step 4. Now the app is ready to use. 

Messenger Kids Account Creation Failure

If your messenger kids account creation failure or not working, update your app or just uninstall your parent’s Facebook account and reinstall it, which helps the messenger will work fine. If you want to make video or audio calls in this app, you should grant permission to access your camera and microphone. If sometimes messenger kids video is not working, check with the app permission and update, troubleshoot or reinstall your app from the play store or app store based on your mobile OS platform.

If you can not create a profile for your child on Messenger Kids, it may be because your account doesn’t meet Facebook standards for who can create an account on Messenger Kids. Facebook Community Standards are more strictly for Messenger Kids accounts and linked parent accounts because the app is designed for children under 13. Keep in mind that if Facebook deleted your child’s Messenger Kids account, you will be unable to create another one for your child.

Messenger Kids Code

Facebook kids messenger code is like a passcode your child can share with friends. It’s a 4-word code that your child’s friends can use this code to request permission to chat with your child in the Messenger Kids app.

How to add a new contact on messenger kids app

In your Facebook messenger kids parent dashboard, you can add contacts, who the child can communicate with.

  1. Log into your Facebook account.
  2. Go to the Messenger Kids dashboard in the left menu. If you don’t see it on your menu, click See More… and scroll down to find it.
  3. Below the Accounts you manage, click your child’s name.
  4. Click Contacts.
  5. Click Add Contacts. Search for people you’d like to add or select a category (example: Other Kids, Family Members, Your Friends), then click Add.

If you can’t find one of your child’s friends, click Invite Other Parents to invite their parents to download the Messenger Kids app. Any parent or guardian you ask will be able to see your child’s name and photo, but won’t be added as your child’s contact.

When a child is connected with any adult, the child will not see their Facebook page. They will only see the adult’s name and profile picture.

Remove a contact in Messenger Kids

Follow the below steps and remove any unknown contacts from your child’s messenger account. 

  1. Log into your Facebook account.
  2. Click Messenger Kids in the left menu.
  3. Now Click Contacts and Click those three dots on the right side of the contact.
  4. Select Remove [person] as a contact.

Facebook Messenger Kids Updated Version Features

The redesigned messenger kids app is so kid-friendly, and look-and-feel like Facebook Messenger. Facebook introduces new navigation with dedicated “Chat” and “Explore” tabs at the bottom of the screen that allows the kids to switch between their conversations and the other in-app activities like mini-games. A new swipe gesture can help kids can start a call from their inbox. The company says the new features will first roll out to kids using iPhones in the U.S. and Canada. Later they will expand this to other devices and markets in the upcoming months. 

How to Erase Messages on Kids Messenger

Kids can’t delete sent messages or images without parent approval, which means if a child is using inappropriate language in chat, they wouldn’t be able to erase what they’ve said. 

How To Delete Messenger Kids Account

If you feel your child is no longer using Facebook Kids Messenger app, then you can delete the kid’s messenger account by following simple steps.

Delete Messenger Kids Profile on Android / iPhone 

  • Log in to your Facebook app.
  • Tap the Menu tab at the bottom right (on iPhone) or top right (on Android). 
  • Scroll down and tap on “See More”.
  • Click the “Messenger Kids” section and open it. 
  • Now choose the kid’s account that you want to delete. 
  • Tap the Controls tab and select ‘Edit Info’. 
  • Then tap ‘Delete Account’ and again Tap Delete to confirm.

Delete Messenger Kids App on Computer

To delete your child’s kids’ Messenger app account on the computer, follow the below steps.

  1. Visit link for kids messenger login in a browser on your computer. 
  2. Click the child account you want to delete in the menu on the left under Accounts you manage.
  3. Now Click Controls.
  4. Below Account Settings, click Account Details.
  5. Click Delete Account, then click Remove to Confirm.

How To Activate and Use Sleep Mode on Messenger Kids App

Facebook added a sleep mode feature in Kids messenger to avoid kids using the messenger at night time. With this parents can set a default off time and each day at the designated time, the app will “go to sleep” and not be accessible to kids during those hours. Sleep mode is controlled from the Parent Control center in the parent’s Facebook account and the “off times” can be changed at any time.

Sleep Mode on Facebook Kids Messenger
  • Go to the Messenger Kids controls in the main Facebook app. Tap on the child’s name, and then on “Sleep Mode” in the App Controls section.
  • Set the times you want the app to turn off for your child. You can set different times for weekdays versus weekends. Once you set the limits, the child will not be able to use the app during those hours.

If you need to review the messenger kids app or read other reviews, just go to check or write in the play store or the app store and any other third-party review sites.

Hope this article will give you a complete guide about Facebook Messenger Kids features, account creation, parental control tips, messenger kids troubleshooting, and how to delete a kids messenger account on your phone.

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With only 45 days left for Christmas Eve, Pinterest launched its annual holiday gift guide which is highlighting the most searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through for more specific gift ideas. 

Each product listing includes up-to-date pricing and a direct link to product pages where you can make a purchase easily whatever you want. Pinterest has attempted to make the posting more versatile well disposed and keeping in mind that it’s essentially intended for direct shopping, it could likewise be an important exploration posting for your own missions, giving understanding into the most famous items and classifications that individuals are looking for in 2020. Additionally, Pinterest has also shared a list of some key themes and ideas for the gift-giving season to help businesses plan their pinterest promotional marketing activities.

Top 10 Pinterest Holiday Gift Ideas Category

Here’s the list of top Pinterest holiday gift guide based on Pinner’s activity within gift searches:

  • Housewarming gift baskets (+2.5x search activity)
  • Gifts for plant lovers (+2x search activity)
  • Movie night box gifts (+3x search activity)
  • Self-care package gift ideas (+70% search activity)
  • Best skincare products (+30% search activity)
  • Diamond jewelry necklace (+5x search activity)
  • Indoor gym for kids (+2.5x search activity)
  • Natural toys (+7x) & learning toys (+96%)
  • Personalized cutting board (+88%) & personalized apron (+83%)

That could help give some extra direction concerning where you should center your endeavors, and unquestionably, as indicated by Pinterest’s details, there will be a great deal of interest in blessing looking the 2020 Christmas season.

Last June, Pinterest Reported a significant uptick in clients attempting to discover Christmas present ideas, with scan amount for Christmas up 77% in April over basic yearly ranges. With the COVID-19 pandemic prohibiting what we will do, and who we will see, many, it shows up, have been needing ahead to Christmas as when, surely, issues are maybe again to some phase of ordinary, anyway as time has gone on, that is transformed into increasingly more substantially less likely, and it creates the impression that we can’t be equipped for having our normal parties and get-togethers over the special seasons this a year. 

Additionally, the data uncovers that people need one thing to keep awake for – with a great deal troublesome data in 2020, people wish to Christmas as a moment of help, of festivity, and surely, of regularity after what’s been an incredibly vigorous a year. 

All things considered, it is esteem focusing on these inclinations, and thinking about the more extensive requirement for festivity inside your get-away promoting endeavors. In reality, people are looking for one thing to take their psyches off the overall happenings, and Christmas offers allow that, and to present to these you deal with to have a great time the season.

You can also read more about Pinterest Holiday Gift Guide from their official newsroom page.  

Facebook Acquires GIPHY

Facebook is buying GIPHY, the popular GIF-making, and sharing website around $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of this deal was first reported by Axios

What is GIPHY

Giphy is a New York based largest GIF and animated images creating sites on the internet. It offers tools for creating, sharing, and remixing GIFs. It was founded in 2013 and was originally simply a search engine for gifs that contains massive video library, with millions of daily users that share billions of GIFs, that generates revenue via branded content.

The GIPHY’s first major product expansion was an extension that allowed sharing via Facebook, introduced on its founding year, and it quickly added Twitter as a second integration. Various social media platforms rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more. 

Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news, People will still be able to upload their GIFs, same for developers and API partners. Giphy’s creative community users will still able to create awesome content. Facebook plans to continue to operate Giphy under its own branding and offer integration to outside developers. 

Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team. Giphy will also be available to Facebook’s other apps such as the main Facebook app, Facebook Messenger, and WhatsApp all already work through existing services and additional integrations. 

Around 50 percent of all of Giphy’s traffic comes from Facebook apps, with half of that coming from Instagram alone. Facebook says it will not collect any users’ information using Giphy’s API, but it will get valuable data about usage patterns across the web. The tech giant is currently under investigation by federal and state lawmakers for antitrust.

Best Social Media Marketing Certification Courses

In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, and brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior is mainly influenced by reviews and social media comments. So now all the companies invest so much time in social media and marketing.

Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger target audience. 

Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost your resume value rather than “I-read-this-online-somewhere”.

If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online. 

Social Media Certification Hubspot 

This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media. 

Cost: Free

Social Marketing Certification Hootsuite Academy

HootSuite is one of the recognized social media management and marketing tools and blogs that offer social media marketing certification courses by their marketing experts. This course covers everything about social media like setting up social media, optimize profile, growing your community audience, content marketing, and social media advertising strategy.

Cost: $199

Facebook Blueprint 

A Beginner’s Guide to Finding Images for Your Ads

Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depending upon the quality of the image. This Facebook Blueprint course covers all the best practices for creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply them to every social media broadly.

Cost: Free

Perks: This course provides a list of image editing apps that can help you improve images and videos.


How to Create an Ad on Facebook 

This course contains eight two-minute video sections with three key elements of a Facebook ad course. It helps to review your ad formats and provides creative options for awesome ad creation.

Cost: Free

Instagram for Business 

This Facebook beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips, and Insights.

Cost: Free

Get Started with the Facebook Family of Apps and Services 

If you’re new to Facebook for Businesses, this 15-minute beginner’s course is very essential. This online class covers Instagram, Messenger, and Audience Network too.

Cost: Free

Twitter Flight School Courses 1 & 2

Twitter’s official training platform currently offers two courses for social media advertisers.

  • Twitter Video Advertising Campaign Basics.
  • Twitter Video Advertising Foundations.

If you’re planning to launch a video campaign on this platform, these multi-module courses are very useful.

Cost: Free

The Quickstart Guide to YouTube – YouTube Creators

Learn everything about YouTube basics, how to start YouTube Channel, brand your channel, and get more YouTube video views with this online video course. These four lessons include a learning component, a hands-on task, and a quiz about this course.

If your brand relies on YouTube video promotions, this course offers various templates, creator tools, and guidelines for evaluating your channel’s content strategy, audience engagement, insights, and discovery.

Cost: Free

Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.


Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

About this course: 

This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter. 

Social Media Marketing Specialization

This course is designed by Northwestern University for marketing professionals like social media managers, freelancers, and executives who want to develop their knowledge in social media strategy.

It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.

  1. What is Social Media?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social Media
  6. Social Marketing Capstone Project

The cost of this course is $49/month including writing the tests and getting the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning. 

Introduction to Social Media Advertising

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Optimizing campaigns for business success

About this course:

This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long-term business success! 

What Is Social?

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills and abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.

Social Media Monitoring

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and their benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and other social media.

About this course:  

This free social media course on how to monitor your social media profile analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve their skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it your own social media training program.

The Business of Social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to execute social media to real business results
  • Managing a successful social media campaign and tracking insights. 

About this course:

This “The Business of Social” course is mainly for business owners, marketers, and social media managers who looking to apply social media marketing to their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than creating great good content. 

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Use polite comments on social media for work
  • Ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever thought about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following local, State, and Federal laws.

Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course: 

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old-school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and pick up clients.

Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat And more!

About this course: 

This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to knowing almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing. 

Learn these social media certification courses online and become an expert in your industry.

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 


How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.