What is Instagram

Instagram is one of the world’s most used and top social media mobile applications that allows you to take, edit and share pictures and videos. Your friends and family can follow you on Instagram to see the picture and videos posts that you share. You can also follow your friends/family, as well as celebrities and athletes to keep up with their posts. You can choose to maintain your posts by keeping them in public or also in a private mode.

When you first log into the app you will land on the Instagram home page or feed area. This is where all the videos and photos are posted by the people you follow and it is very much like a Facebook newsfeed. You will know you are on the Insta feed page because there’s a small blacked-out icon in the shape of a home at the bottom left of the screen. 

How the Instagram Works

The corresponding icon is always blacked out so you always know where you are let’s have a second option the magnifying glass tapping this icon will take you to the Instagram keyword search page in where you can start searching for specific hashtags and narrow your search down to people tags or places.

Then there is a plus button which is to upload photos and videos on your profile. Once in there, you have the option to load directly from your phone library or take a photo or video. The fly tapping the heart icon will take you to the section that shows the activity in relation. You can able to find followers’ comments that have been made on your posts who liked them.

What is Instagram Stories?

More than 500 million people use Instagram Stories every day and around 58% say they’ve become more interested in viewing a product or brand in Stories for purchase. In that half of them, they’ve visited a website to buy a product or service after seeing it in Stories. So there is no surprise that 4 million businesses advertise on Stories every month.

Instagram stories are full screen, vertical photos or videos sharing are that gaining momentum currently and it keeps users engaged always other top social media platforms. It separates from the usual curated profile and stories that allow users more real-time sharing. This type of content disappears after 24 hours and is not a permanent fixture of your profile. It’s easily reachable to your target audience. Many businesses are taking more steps forward to also use Instagram stories.

In this article, you’ll learn everything you need to know about how to use Instagram Stories for business.

Creating an Instagram Business Profile

  • Log into your account and navigate your profile by tapping the icon at the bottom right of the screen. 
  • Tap the hamburger menu, it opens the new panel. Then go to the settings and change your account as a business profile followed by connecting with your Facebook business page. 
  • Add at least one form of your contact either your phone number or your email address (it’s optional). Now your business profile has been created. 

Instagram has become the most popular app for business. It increases online visibility and generates more business, more leads, and hopefully makes more money. According to the Instagram business website, 80% of accounts follow a business on Instagram wouldn’t it be nice if one of those businesses was yours. 

Before we get started, just tend to know the couple of things you need to do. Firstly download the Instagram app on your phone and create a business account. Secondly, create a Facebook business page for your business if you haven’t created it already.

Also, Read – How To Run Instagram Ads Without Linking Facebook Ad Manager

How to optimize Instagram Business Account

  • Creating a great Instagram business profile is your opportunity to show the world what your business is about.
  • Your username at the top is what people will use when they want to tag you.
  • Your profile picture should be representative such as a logo or one of your products so that all can search easily.
  • Below the picture, add the category of your business and some relevant information including keywords.
  • Add also your business websites or YouTube links.
  • All these can get saved when going to the edit profile option.
  • A good bio tends to get attract easily and intent to follow your Instagram business account.

How to Create and Use Instagram Stories for Your Business Account

If you are familiar with Snapchat, you will know what stories are since Instagram ripped off the concept. Stories lets users share the special moment of your day and these stories disappear after 24 hours. You can add text, drawings, emotions, filters, and stickers. By adding Instagram music on a story, quiz, Poll, Time, Q and A, location stickers will help you to reach many users. This is very useful where it covers the special events with all beautifying triggers.

  • Open your Instagram profile and Tap the plus or cross icon at the top of the screen.
  • At the bottom of the screen, choose STORY.
  • You can even choose the selfie camera if you need one at the bottom right.
  • The white circled button helps you to take a picture. Press and hold that white circle to Record the video.  

Swipe the camera icon up and Select any photos or videos from your gallery by post a story.

Instagram Stories sizes

If you’re designing or editing your Instagram Stories on desktop, or uploading a Stories ad to Facebook Ads Manager, you’ll need to keep these sizes from Facebook in mind

  • Recommended image ratio: 9:16 (all feed ratios are supported, but this ratio maximizes the Stories format)
  • Recommended resolution: 1080×1920 (minimum resolution is 600×1067 with no maximum, though the very high resolution may increase upload times)
  • Maximum file size: 30MB for images, 250MB for video
  • Title-safe area: Leave a 14% title-safe area at the top and bottom (in other words, don’t put text or logos in the top or bottom 250 pixels of the Story, to avoid overlapping with the app’s interface)
Instagram Story Size

How to Check Your Instagram Story Views

If you want to check how many people view your Instagram story, just tap the Your Story icon on the app main page to see a viewer count for your Story. Tap the number in the bottom left to get a list of the people who make up those Instagram Story views. After 24 hours, once your Instagram Story has disappeared, you can still access insights such as views, reach, and impressions.

  1. Open Instagram, tap your profile photo at the bottom right of the screen.
  2. Tap Insights.
  3. Choose the period you’d like Insights for 7, 14, or 30 days, the previous month, or a custom timeframe.
  4. Scroll down to Content You Shared and tap on Stories.
  5. Choose your metric and period
  6. You can see up to 2 years of shared stories data in these insights.

Also, ReadHow To Increase Instagram Story Views

How to Add Captions on Instagram Stories

Captions are one of the important ways to help make content more accessible. around 60% of people watch stories with music sound, so posting videos, captions is a great way to make your content-rich. Instagram will auto-create captions for your video Stories if you add the captions sticker.

Instagram Captions Sticker

Posting Videos and Photos to Engaging People

  • Whenever you post a new photo or video, just add a caption to explain your overlook.
  • The theoretical part reaches the customer easily to understand.
  • Captions contextualize the subject of the content.
  • A lot of businesses overlook this aspect and fail to do this properly.
  • Add captions like giving quotes or describing the picture.
  • This is a great chance to educate, communicate and engage with your audience to attract new customers.
  • Be as descriptive as possible.
  • Add a question that will trigger more comments while making you visible.
  • Use emojis.
  • Share some of your customer stories.
  • Add a call to action such as clicking on the link.
  • Run a giveaway or a contest.

All About Instagram Hashtags

  • Add relevant hashtags to your every post and stories too.
  • It identifies messages on a specific topic.
  • Don’t use the same hashtag on every post and make sure that fits your industry type.
  • The more followers you have, the more likely Instagram will show your content to viewers, even for very competitive hashtags.
  • If you are starting to have between 100 to 500 followers, try targeting hashtags that return anything between 2000 and 75000 posts.

Also, Read – Top 10 Best Instagram Photo and Video Downloader Apps

Instagram Location Sticker

  • Geotagging is one of the most important aspects of any local businesses.
  • Once you complete the caption add your location.
  • That will appear as default the field.
  • This applies to your stories too.
Instagram Geo Location Sticker on Stories

How to Use Instagram Stories Highlights

Highlighting your stories is a great way to showcase your best, brand-defining content. Pinned on your Instagram and give a relevant name to your every highlight can contain as many Stories as you like, and you can keep adding to them as you post new content.

How to Create an Instagram Stories Highlight

  1. If your favorite story is less than 24 hours old and still visible on Instagram, just tap Your Story to open it, OR…
  2. If the Story is more than 24 hours old, retrieve it from your archive. Tap your profile icon at the bottom right, then tap the menu icon (three lines) in the top right. Tap Archive. Scroll back to the Story you want to highlight.
  3. In the lower right corner of the screen, tap the highlight icon.
  4. Choose the highlight to which you’d like to add the Story, OR…
  5. Create a new highlight with the name.

How to Add Links to Instagram Stories

To add Swipe-Up links to Instagram Stories, you need to either have 10,000 followers or have a verified account. This helps you to drive your followers directly to land on your service or product page which increases the chances of making a purchase.

How to add a Swipe-Up link on Instagram Stories

  1. Start creating your Story following the steps above.
  2. Once the photo or video is ready to go, tap the link icon at the top of your screen.
  3. Paste your link.
  4. Tap Done or the green check (depending on your type of phone).

Like all other good marketing strategies, your Instagram Stories should include a clear call to action. Swipe up is the best CTA button, but you should use it wisely.

How to use Instagram Stories Shopping

If you’re an eCommerce website owner, you must set up an Instagram shopping account. After a setup just uses the shopping sticker to make your Stories shoppable.

  1. Create your Story as usual.
  2. Now tap the sticker icon at the top of the screen.
  3. Tap the Product sticker.
  4. Choose the product from your catalog that you want to tag.
  5. Move and adjust the shopping sticker by dragging and tapping.
  6. Share your Story.
Instagram Shopping/Product Sticker

Instagram Content Strategy

  • 95 million people post the content in the heart of Instagram.
  • The content should be the foundation of your business strategy.
  • Your idea is to encourage potential visitors to do business with you by inspiring them through your content alone.
  • Images are sophisticated for any business.
  • While if it is an industrial process, add some working process that would be meticulous.
  • Position yourself as an expert in your field.
  • Use humor posts and quotes.
  • Uniquely show your product or services.
  • Show off your company photos and culture videos.
  • Use before and after photos.
  • Special event and promotion.
  • Follow all your competitors using a separate Instagram account.
  • Use your competitor’s hashtags for further research.

Building a recognizable brand for your business

  • The idea is to create your own visual identity that reflects your business. 
  • Your content should be of high quality and consistent.
  • Quality of imagery is paramount.
  • Avoid dark or blurry pictures.
  • Make sure your photos are crisp well.
  • Try sticking with one style of photography.
  • Use the same fonts.
  • Apply an appropriate filter to your photos.
  • These all make the people easier to recognize your business time.

Analyze the Performance By Using Instagram Insights

One of the biggest advantages of an Instagram business account is that it gives you access to analytics for free.

  • Go to the profile followed by the hamburger menu, then tap on the insights.
  • Now you can see the activity tab and it contains two sections.
  • The interaction section will cover the actions people have taken when they engage with your account.
  • The discovery tab uses two indicators.
  • It essentially measures how many people see your content.
  • These are very useful numbers for instance if many people see your content but have very few interactions with it probably means you most likely need to improve the quality.
  • The content tab will give you insight into all the content you have posted on your feed.
  • It is split between posts and stories and any promotional activity may have you run by which we judge the performance of any posts.
  • It describes any information regarding your business.
  • Lastly, the audience tab where it gathers all information like how many more followers you’ve gained, gen display of audience, etc.
  • These are all the analytics that shows your performance.

Also, ReadTop 7 Social Media Management Tools For Business in 2021

If you’re a social media manager or business owner, planning for a social media marketing strategy for your business for 2021, give a top priority for Instagram. Execute the above ideas on how to use Instagram stories for business profiles and increase your stories views and mainly covert as leads.

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What is Facebook Kids Messenger App

Messenger Kids is a messaging app launched by Facebook in December 2017 especially for kids ages 6 to 13 and it does not require a Facebook account. It is a free video calling and messaging app that includes features like games, stickers, GIFs, emojis, and drawing tools that give kids more ways to express their talents. This Facebook messenger gives complete parental control about your children’s activity. This app is the best way to monitor your child’s Facebook messenger.

This Facebook messenger kids app is available in around 70+ countries including the US, Canada, India, Peru, Brazil, Japan, New Zealand, and more. The app is now available on both iOS and Android platforms mobile and tablets. 

For Android users – Messenger Kids for Android

For iOS Users – Messenger Kids for iOS

Chromebook doesn’t support apps. But you can use this kids messenger app if you have a newer version of Chromebook. It supports the Google Play store and you can run Facebook Messenger just fine. These Chromebooks will have an Android Application Runtime Environment. It’s currently in beta, and you can access the Beta here: Use Android apps from the Chrome Web Store.

How Messenger Kids Works

Messenger kids works based on the parent dashboard from their Facebook account, parents can manage their child’s contact list, monitor their activity, and change their account settings whenever they want. Kids can also block and report unknown friend requests, and this app will send notifications to their parents. To access this app, kids no need to create a new Facebook account.

Facebook Messenger Kids Account Creation

To set up a new Messenger Kids account, you need to authenticate your child’s device by using your own Facebook username and password.

Step 1. Download the Messenger Kids app from the Google Play Store or the Apple App Store. 

Step 2. Open the app and authenticate the device with your Facebook profile. 

Step 3. Then enter your child’s name and other information. 

Step 4. Now the app is ready to use. 

If your messenger kids account creation failure or not working, update your app or just uninstall your parent facebook account and reinstall it, which helps the messenger will work fine. If you want to make video or audio calls in this app, you should grant permission to access your camera and microphone. If sometimes messenger kids video is not working, check with the app permission and update, troubleshoot or reinstall your app from the play store or app store based on your mobile OS platform.

Messenger Kids Code

Facebook kids messenger code is like a passcode your child can share with friends. It’s a 4-word code where your child’s friends can use this code to request permission to chat with your child in the Messenger Kids app.

How to add a new contact on messenger kids app

In your Facebook messenger kids parent dashboard, you can add contacts, who the child can communicate with.

  1. Log into your Facebook account.
  2. Go to the Messenger Kids dashboard in the left menu. If you don’t see it on your menu, click See More… and scroll down to find it.
  3. Below the Accounts you manage, click your child’s name.
  4. Click Contacts.
  5. Click Add Contacts. Search for people you’d like to add or select a category (example: Other Kids, Family Members, Your Friends), then click Add.

If you can’t find one of your child’s friends, click Invite Other Parents to invite their parent to download the Messenger Kids app. Any parent or guardian you ask will be able to see your child’s name and photo, but won’t be added as your child’s contact.

When a child is connected with any adult, the child will not see their Facebook page. They will only see the adult’s name and profile picture.

Remove a contact in Messenger Kids

Follow the below steps and remove any unknown contacts from your child’s messenger account. 

  1. Log into your Facebook account.
  2. Click Messenger Kids in the left menu.
  3. Now Click Contacts and Click those three dots on the right side of the contact.
  4. Select Remove [person] as a contact.

Facebook Messenger Kids Updated Version Features

The redesigned messenger kids app is so kid-friendly, look-and-feel Facebook Messenger. Facebook introduces new navigation with dedicated “Chat” and “Explore” tabs at the bottom of the screen that allows the kids to switch between their conversations and the other in-app activities like mini-games. A new swipe gesture can help kids can start a call from their inbox. The company says the new features will first roll out to kids using iPhones in the U.S. and Canada. Later they will expand this to other devices and markets in the upcoming months. 

How to Erase Messages on Kids Messenger

Kids can’t delete sent messages or images without parent approval, which means if a child is using inappropriate language in chat, they wouldn’t be able to erase what they’ve said. 

How To Delete Messenger Kids Account

If you feel your child is no longer using Facebook Kids Messenger app, then you can delete kids messenger account by following simple steps.

Delete Messenger Kids Profile on Android / iPhone 

  • Log in to your Facebook app.
  • Tap the Menu tab at the bottom right (on iPhone) or top right (on Android). 
  • Scroll down and tap on “See More”.
  • Click the “Messenger Kids” section and open it. 
  • Now choose the kid’s account that you want to delete. 
  • Tap the Controls tab and select ‘Edit Info’. 
  • Then tap ‘Delete Account’ and again Tap Delete to confirm.

Delete Messenger Kids App on Computer

To delete your child’s kids’ Messenger app account on the computer, follow the below steps.

  1. Visit facebook.com/messenger_kids link for kids messenger login in a browser on your computer. 
  2. Click the child account you want to delete in the menu on the left under Accounts you manage.
  3. Now Click Controls.
  4. Below Account Settings, click Account Details.
  5. Click Delete Account, then click Remove to Confirm.

How To Activate and Use Sleep Mode on Messenger Kids App

Facebook added a sleep mode feature in Kids messenger to avoid kids using the messenger at night time. With this parents can set a default off time and each day at the designated time, the app will “go to sleep” and not be accessible to kids during those hours. Sleep mode is controlled from the Parent Control center in the parent’s Facebook account and the “off times” can be changed at any time.

Sleep Mode on Facebook Kids Messenger
  • Go to the Messenger Kids controls in the main Facebook app. Tap on the child’s name, and then on “Sleep Mode” in the App Controls section.
  • Set the times you want the app to turn off for your child. You can set different times for weekdays versus weekends. Once you set the limits, the child will not be able to use the app during those hours.

If you need to review the messenger kids app or read other reviews, just go to check or write in the play store or the app store and any other third-party review sites.

Hope this article will give you a complete guide about Facebook Messenger Kids and its features. 

With only 45 days left for Christmas Eve, Pinterest launched its annual holiday gift guide which is highlighting the most searched holiday gift ideas on the platform. This year’s Pinterest gift collection is separated into ten categories, each of which you can click through for more specific gift ideas. 

Each product listing includes up-to-date pricing and a direct link to product pages where you can make a purchase easily whatever you want. Pinterest has attempted to make the posting more versatile well disposed and keeping in mind that it’s essentially intended for direct shopping, it could likewise be an important exploration posting for your own missions, giving understanding into the most famous items and classifications that individuals are looking for in 2020. Additionally, Pinterest has also shared a list of some key themes and ideas for the gift-giving season to help businesses plan their pinterest promotional marketing activities.

Top 10 Pinterest Holiday Gift Ideas Category

Here’s the list of top Pinterest holiday gift guide based on Pinner’s activity within gift searches:

  • Housewarming gift baskets (+2.5x search activity)
  • Gifts for plant lovers (+2x search activity)
  • Movie night box gifts (+3x search activity)
  • Self-care package gift ideas (+70% search activity)
  • Best skincare products (+30% search activity)
  • Diamond jewelry necklace (+5x search activity)
  • Indoor gym for kids (+2.5x search activity)
  • Natural toys (+7x) & learning toys (+96%)
  • Personalized cutting board (+88%) & personalized apron (+83%)

That could help give some extra direction concerning where you should center your endeavors, and unquestionably, as indicated by Pinterest’s details, there will be a great deal of interest in blessing looking the 2020 Christmas season.

Last June, Pinterest Reported a significant uptick in clients attempting to discover Christmas present ideas, with scan amount for Christmas up 77% in April over basic yearly ranges. With the COVID-19 pandemic prohibiting what we will do, and who we will see, many, it shows up, have been needing ahead to Christmas as when, surely, issues are maybe again to some phase of ordinary, anyway as time has gone on, that is transformed into increasingly more substantially less likely, and it creates the impression that we can’t be equipped for having our normal parties and get-togethers over the special seasons this a year. 

Additionally, the data uncovers that people need one thing to keep awake for – with a great deal troublesome data in 2020, people wish to Christmas as a moment of help, of festivity, and surely, of regularity after what’s been an incredibly vigorous a year. 

All things considered, it is esteem focusing on these inclinations, and thinking about the more extensive requirement for festivity inside your get-away promoting endeavors. In reality, people are looking for one thing to take their psyches off the overall happenings, and Christmas offers allow that, and to present to these you deal with to have a great time the season.

You can also read more about Pinterest Holiday Gift Guide from their official newsroom page.  

Facebook Acquires GIPHY

Facebook is buying GIPHY, the popular GIF-making, and sharing website around $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of this deal was first reported by Axios

What is GIPHY

Giphy is a New York based largest GIF and animated images creating sites on the internet. It offers tools for creating, sharing, and remixing GIFs. It was founded in 2013 and was originally simply a search engine for gifs that contains massive video library, with millions of daily users that share billions of GIFs, that generates revenue via branded content.

The GIPHY’s first major product expansion was an extension that allowed sharing via Facebook, introduced on its founding year, and it quickly added Twitter as a second integration. Various social media platforms rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more. 

Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news, People will still be able to upload their GIFs, same for developers and API partners. Giphy’s creative community users will still able to create awesome content. Facebook plans to continue to operate Giphy under its own branding and offer integration to outside developers. 

Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team. Giphy will also be available to Facebook’s other apps such as the main Facebook app, Facebook Messenger, and WhatsApp all already work through existing services and additional integrations. 

Around 50 percent of all of Giphy’s traffic comes from Facebook apps, with half of that coming from Instagram alone. Facebook says it will not collect any users’ information using Giphy’s API, but it will get valuable data about usage patterns across the web. The tech giant is currently under investigation by federal and state lawmakers for antitrust.

Social Media Certification Courses Online

In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior mainly influenced by reviews and social media comments. So now all the companies invest so much time social media and marketing.

Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger and target audience. 

Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost up your resume value rather than “I-read-this-online-somewhere”.

If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online. 

Social Media Certification Hubspot 

This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media. 

Cost: Free

Social Marketing Certification Hootsuite Academy

HootSuite is one the recognized social media management and marketing tool and blog that offers social media marketing certification course by their marketing experts. This course covers everything about social media like setup social media, optimize profile, grow your community audience, content marketing, and social media advertising strategy .

Cost: $199

Facebook Blueprint 

A Beginner’s Guide to Finding Images for Your Ads

Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depends upon the quality of the image. This Facebook Blueprint course covers all the best practices of creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply to every social media broadly.

Cost: Free

Perks: This course provides a list of image editing apps that can help you improve images and videos.

Facebook-blueprint-certification-course-social-singam

How to Create an Ad on Facebook 

This course contains eight two-minutes video sections with three key elements of a Facebook ad course. It helps to reviews your ad formats and provides creative options for an awesome ad creation.

Cost: Free

Instagram for Business 

This Facebook’s beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips and Insights.

Cost: Free

Get Started with the Facebook Family of Apps and Services 

If you’re new to Facebook for Businesses, this 15-minute beginner’s course is very essential. This online class covers Instagram, Messenger, and Audience Network too.

Cost: Free

Twitter Flight School Course 1 & 2

Twitter’s official training platform currently offers two courses for social media advertisers.

  • Twitter Video Advertising Campaign Basics.
  • Twitter Video Advertising Foundations.

If you’re planning to launch a video campaign on this platform, these multi-module courses are very useful.

Cost: Free

The Quickstart Guide to YouTube – YouTube Creators

Learn everything about YouTube basics, how to start YouTube Channel, branding your channel and get more YouTube video views with this online video course. These four lessons including a learning component, hands-on task, and quiz about this course.

If your brand relies on YouTube video promotions, this course offers various templates, creator tools and guidelines for evaluating your channel’s content strategy, audience engagement, insights and discovery.

Cost: Free

Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.

YouTube-Creator-Academy-Social-Singam

Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

About this course: 

This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter. 

Social Media Marketing Specialization

This course is designed by Northwestern University for marketing professionals like social media managers, freelancers and executives who want to develop their knowledge in social media strategy.

It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.

  1. What is Social Media?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social Media
  6. Social Marketing Capstone Project

The cost of this course is $49/month including write the tests and get the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning. 

Introduction to Social Media Advertising

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Optimizing campaigns for business success

About this course:

This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do a paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long term business success! 

What Is Social?

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.

Social Media Monitoring

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and their benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, other social media.

About this course:  

This free social media course on how to monitor your social media profiles analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it to your own social media training program.

The Business of Social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to execute social media to real business results
  • Managing a successful social media campaign and tracking insights. 

About this course:

This “The Business of Social” course is mainly business owners, marketers, and social media managers who looking to apply social media marketing into their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than create great good content. 

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Use polite comments on social media for work
  • Ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever think about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following on local, State, and Federal laws.

Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course: 

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and picking up clients.

Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat And more!

About this course: 

This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to know almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing. 

Learn these social media certification courses online and become an expert in your industry.

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 

best-social-media-sites-to-get-more-leads-social-singam

How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Facebook Small Business Grant Program

The COVID-19 pandemic is going to get worse and troubling us in many ways. The virus still spreading into new regions at a rapid pace, which will have a major impact on many sectors and businesses. So Facebook Inc has launched a resource hub and a grant to help small-business owners manage during the coronavirus outbreak.

In a Facebook post on March 17, the company’s COO, Sheryl Sandberg, says that the company will be launching a massive grant program to help small businesses who all are affected by Covid-19. Specifically, Facebook will provide $100 million in “cash and ad credits” to more than 30,000 businesses in the 30 countries where Facebook operates.

Who is Eligible for Funding 

Facebook has also created a new page where SMB owners can sign up to receive more information about when the program starts, eligibility criteria, and application acceptance details. While the site doesn’t provide an exact date when that happens and they are clear that this is more than just providing free ads on its platform. The company gives some examples of how small businesses will use these grants, like office rent, operational costs, or paying employee wages. 

Those small businesses are surely Facebook’s customers so if they overcome this business financial crisis, obviously, the world’s second-largest advertising platform has a huge incentive they can earn and again, so do we all.

In order to provide further assistance, Facebook has:

  • Launched a new Business Resource Hub, which helps to provide support for businesses to connect them to relevant tools and advice who all are affected by the coronavirus outbreak
  • Help to work on a new virtual training program to support businesses operating in altered conditions because of the COVID-19 lockdowns.
  • Create a new strategy on how it can host dedicated, virtual training sessions with businesses all over the world
  • Begun work on a new set of Facebook Blueprint materials, with a particular focus on remote work and managing remote teams.

Apply Here for Facebook Small Business Grants Program

Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok to fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compare to other social media platforms, like Facebook and Twitter.

Snapchat vs TikTok Comparison

At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users. 

To know the strength of these two apps, Hubspot made a polled to the U.S youngs of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes. 

What is Snapchat: Snapchat, which is launched in 2011 that allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users creating content that is more joyous and uncensored than other more public-facing social media platforms.

How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users for more creative abilities like try-on effects, object scanning, and 3D environment interactions.

Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, personalized audience targeting ads with a native checkout feature.

What is TikTok: TikTok is a fastest growing video-sharing app that launched in just 2017 by Chinese tech company ByteDance. It is similar to Vine app in that manner it allows users to create 10 to 60-second looping videos and post on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it’s reached 1.5 billion downloads globally at the end of 2019.

How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are like a dance choreographed, lip-syncing, hashtag challenges and reaction videos. 

Advertising. TikTok’s ad product is still it’s in early-stage process and TikTok’s self ad-service platform is still in beta. As of now, advertising in TikTok offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:

  • In-feed native video ads
  • Brand takeovers (a full-screen ad that appears when a user first opens the app)
  • Hashtag challenges
  • Branded filters
  • Topview ads (similar to brand takeovers but uses in-feed content)
  • Influencer brand partnerships

Best Platform for Brand Marketing 

Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences especislly young people. Specifically, TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.

So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.