Stickers on Pinterest Boards
Pinterest has added another option to drive more traffic from your Idea Pins with lots of new Board Sticker options that enables you to highlight a specific Pinterest board via your Idea Pins in the app. The Idea Pins were originally called Story Pins but to avoid confusion with similar features on existing social media platforms and to give a better intention behind this new Pinterest product, the name changed to Idea Pins.
In the above image shared by influencer marketing analyst Lindsey Gamble, the new Board Sticker is now available to some ios Pinterest app users in the sticker tray within the Idea Pin creation flow. By tapping on that, you’ll be able to choose from your existing boards to link to, with various display formats for your Board Sticker, texts, and music, and add to your frame.
That Pinterest stickers will link users directly go to your dedicated topic board, which could help to highlight more of your Pin content and drive more referral traffic from those links.
Creators can add up to 5 board stickers per image & add up to 20 board stickers max in an Idea Pin. So you’re not restricted to a single sticker per frame. Creators can able to tag any public board they own, but they can’t tag private boards or other creators’ boards.
This could be the best way to highlight specific products or services that you offer, via direct links back to your bigger display of Pins, to further highlight your offerings.
The main intention of the added Pinterest stickers link on the boards could also help to drive more clicks, and with the holiday season presto approaching, it may be worth mapping out, say, a Christmas gift idea board, which you could also link to in unborn Idea Leg sweats.
At present, the option is only available to selected users on iOS. Though it’s not available to everyone just yet. So, SocialMediaToday experts asked Pinterest for further word on the rollout of the option, and they will update this post when they hear back.