What is YouTube Shorts

YouTube shorts is a short video platform that launched a beta version in March 2021 and It was globally released in July 2021 by Youtube. 

YouTube short videos length are mostly 15-60 seconds which allows content creators to entertain audiences. YouTube always considers any video below one minute long as Short by default, so it’s very easy to find them among other content. YouTube short video size is 9×16 or 1920x1080p format which is opposed to the traditional YouTube video format ratio of 16×9.

By using YouTube’s in-built creation tools, users can capture, edit, add music from the library, add animated text, gifs, and edit together multiple 15-second video clips to create YoTube Shorts. Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video.

YouTube introduced this Shorts, a vertical short-form video application to compete with TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (both are closed now).

YouTube Shorts Statistics

  • YouTube Shorts receives 15 billion views daily.
  • It has subscribers from more than 100 countries.
  • More than 70% of YouTube watch time is through mobile.
  • More than 72% of YouTube Shorts videos are longer than 15 seconds.
  • YouTube funding $100 million on YouTube Shorts to pay the content creators.
  • About 25.6% of YouTube Shorts originated from India, and 23.4% were from the United States.

How to Create YouTube Shorts on Youtube

When you’re planning to make YouTube Shorts, you can create a new youtube channel for your Shorts or you can use the shorts widget in your main YT channel. But it’s recommended to keep your Shorts on your main channel because it is easier for your audience to stay engaged with your videos along with main videos and more importantly it helps to increase subscribers to your channel. 

Viewers can find your Youtube Shorts video by simply tapping Shorts at the bottom of the YouTube app and also the website.

Two options are available when making YouTube Shorts: create a video from scratch within the app or upload an existing or edited video in your gallery. The second tactic is ideal if you’re reusing your TikTok videos, Instagram Reels, or longer YouTube videos onto your channel.

How to Make a Short on Mobile

To create new Shorts within YouTube, you’ll need to use the mobile app. 

  • Open the YouTube app on your mobile and tap the plus sign + at the bottom of the screen.
  • Tap Create a Short. If this is your first time creating a Short, you need to Allow Access to your camera.
  • Start recording your video by tapping the red record button. By default, Shorts are set to record for up to 15 seconds. But you can change that to 60 seconds by tapping the 15 in the top right corner.

There are lots of recording and editing tools, and features on the right side of the shorts window to create an awesome shorts video. Some of the short special effects and elements tools are Flip, Speed, timer, Green Screen, Retouch, Filters, Lighting, Flash, and much more. 

  • Once you’re done with the recordings, tap the checkmark to save your Short. 
  • Now you can preview your video and add music, voiceover, and text overlays if needed. Then tap Next to save your video. 
  • Create a caption for your video, set visibility, and select an audience type and description details.
  • Now Tap Upload Short. That’s it. Your Shorts video was uploaded to your channel. 

How To Upload Youtube Shorts on Mobile

Instead of recording a new video within the app, you can upload a Short directly from the mobile gallery videos folder.

  • Open the YouTube app and click the plus sign + at the bottom of the screen.
  • Select Upload a video.
  • Select any video under 60 seconds from your camera roll. 
  • Add music, text, and other effects if needed for your shorts.
  • Now publish it.

How To Upload Youtube Shorts from a PC

If you want to upload a Short from a web browser on your desktop or PC, the process is very similar to uploading long-form videos. YouTube decides which type of video it is by both length and orientation. If you’re uploading a square or vertical video, the network knows it’s Short. The same goes for if the video is less than 60 seconds.

To upload a Short from the desktop:

  • Open your YouTube channel or your YouTube Studio. 
  • Click the Create icon in the top right corner of the page. 
  • Upload your YouTube Short. 
  • Fill in all the necessary details and publish.

This is the simplest guide to creating and uploading a YouTube Shorts video!

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Watermarks on YouTube Shorts Video

The world’s top video platform YouTube introduced new features and updates for shorts creators and viewers. They keenly watched the YouTube shorts video’s performance and launched a new feature called Watermarks on Downloaded Shorts. This helps to stop users from re-posting YouTube Shorts clips to other social media apps. 

If you’re a YouTube video content creator who downloads your own Shorts from YouTube Studio to share across other social platforms, you’ll now find a watermark added to your downloaded shorts video.

This feature is completely rolling out over the next few weeks on desktop, and also they plan to expand this to the mobile user over the upcoming months.

As explained by YouTube:

“If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms, you’ll now find a watermark added to your downloaded content. We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing across platforms can be found on YouTube Shorts.”

This is a good initiative from youtube and very useful for cross-promotion. But the real struggle is mainly for creators because sharing watermark videos could be penalized on other social apps. The real goal might look like restricting quick video sharing throughout apps, which allows you to make it a bit more difficult for creators to certainly re-submit their Shorts to Reels or TikTok as well, as a method to construct their presence in every app.

It’s well worth noting each TikTok and Reels additionally consists of watermarks on downloaded clips, a good way to limit the same, so it’s now no longer unexpected to look at YouTube and take a comparable approach. But still, it’s any other attention – and with the present-day system making it so smooth to simply re-publish your brief clips throughout every app, a form of low-attempt baiting procedure, to look what you may get as a result, it’s any other strategic attention for creators.

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How To Add Subtitles in YouTube Videos

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When you make YouTube videos, it’s important to consider your audience, including viewers who speak a different language, deaf or hard of hearing. Adding subtitles and captions is one way to make your videos more accessible so more people can view and enjoy your content and also it helps to rank your videos on top in YouTube search. It can be translated by Google and expands your reach even further than your native language audience. 

YouTube Studio

YouTube Studio helps to add captions to your videos easily. It automatically creates subtitles for your published video by using Google’s voice detection software and integrates it into your video. But, this does not work, not exactly most of the time because it doesn’t include proper punctuation. So, here’s an easy and simple trick to add subtitles in YouTube videos, without typing it all out.

There are several options for adding subtitles or closed captions on your YouTube videos such as uploading a pre-written file, using auto-sync, typing them out manually, or using auto-translate. Follow these steps on how to add subtitles and closed captions to your video.

How to Add Subtitle on YouTube

How to Type Subtitles to YouTube Videos Manually

  • Go to your YouTube Studio page
  • Choose Subtitles & CC in the left sidebar.
  • Select your desired video.
  • Click Add, under Subtitles.
  • Now, Select Type manually.
  • Play the video and enter your closed captions or subtitles, adjusting the timestamps as your wish. You should add text tags like [applause] or [thunder] to help give viewers the necessary context.
  • Select Publish when ready.

How to Add Automatic Subtitles to a YouTube Video

The auto-sync option allows you to type your own transcript all at once, and then the transcript is automatically synced to the timing of your video. 

  • Go to YouTube Studio and select Subtitles in the left sidebar.
  • Select your video from the list and then click Add, located under subtitles.
  • Choose Auto-sync in the pop-up menu.
  • Type the entire transcript of your video in the text box or click the three dots next to Edit Timings and choose the Upload file.
  • Once you’ve added the text or uploaded file, select Edit Timings.
  • Click Save and Close.

The transcript file you use must be in a language supported by YouTube speech recognition technology and the audio must be of good quality.

How to Upload a Pre-Written File for Subtitles on YouTube

Uploading a file that contains what is said in the video is one way to add captions to a video. For this, you must know the right youtube accepted closed caption file types. For example, a SubRip(.srt), SubViewer, MPsub, or LRC will work, when properly formatted.

  • Sign in to your YouTube Studio account.
  • Select Subtitles and click the video that you’d like to edit.
  • Select Add Language and select your preferred language.
  • Under Subtitles, click Add.
  • Select Upload File.
  • Choose either With timing or Without timing, before selecting Continue.
  • Choose the file you want to upload.
  • Enter Save Draft or Publish.

How to Translate YouTube Videos Without CC

YouTube Automatic Captions

YouTube adds automatic captions to certain long-form videos and shorts. Just be aware that this automatic captioning feature is limited to 13 languages. Automatic captions are also being rolled out for live streams. However, that’s limited to English-language streams from those who have over 1,000 subscribers. Once it’s generated, you can still review auto-captions and make any necessary changes.

  • Log into your YouTube account and go into the YouTube Studio
  • Choose Subtitles and Select the video you want to review. 
  • Under Subtitles, click the three dots next to the video you want to review or edit. 
  • Review the auto-captions, and Edit or Remove parts of the auto-captions, as desired.

Follow the same steps on your iPhone or android and mobile YouTube app and add subtitles in a YouTube video easily.

YouTube Rolls Out Automatic Live Captions To All Channels

Solution for YouTube Automatic Captions Not Working

If you’re seeing errors in your auto-captions or auto-captioning is not working, then there are several reasons why this could be happening.

  • The language in the video uses a language that isn’t supported for auto-captions. 
  • Captions aren’t available yet because there’s complex audio in your published video. 
  • The video is too long for auto-captions. 
  • There’s poor sound quality, or YouTube isn’t recognizing the speech or voice. 
  • A long period of silence at the beginning of the video is preventing auto-captions from working. 
  • There are multiple speakers in the video, with overlapping speech.

How to Put Subtitles on YouTube When Watching

YouTube Video Subtitle On and Off

If the content creator added subtitles for any specific video, then you can able to see the captions when the video is playing. You can off the subtitles or change the translation language as you want in the list. You can also use YouTube subtitle generator online tools such as Veed.io, kapwing, and other apps to make subtitles and use them while watching the video for auto-generated captions.

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How To Add or Change A Thumbnail on YouTube Video

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YouTube is one of the most powerful free video marketing platforms that allows users who can put their videos in front of the world. If you have great video content, you can grow your audience faster and increase your video views on YouTube. 

Hope we all heard the proverb “Don’t judge a book by its cover” many times in our life. This is very true when it comes to videos on YouTube because a youtube thumbnail image is the first thing we see while playing video and it describes the video completely at first sight.

90% of the best-performing videos on YouTube have a custom thumbnail!

We all know how Youtube creators work hard, make videos and upload on this platform for their viewers. It requires more time to make quality video content and add amazing liveliness to make it all the more outwardly engaging. We often see such videos ending up with fewer views and less engagement rates. Have you thought about why? The answer is a very simple and essential part of any video marketing – the video thumbnail.

What is YouTube Thumbnail?

YouTube thumbnail is a reduced file size image representing your videos that give users a better understanding of what exactly you’re going to see. It’s a good practice to create a thumbnail art before uploading a YouTube video or you can choose a thumbnail from the three choices automatically suggested (if account verified) by YouTube. 

In this article, we will guide you on how to add or change video thumbnail on youtube easily on a step-by-step process.

How To Change Thumbnail on YouTube

If you’re not satisfied with the auto-generated three GIF thumbnails created by YouTube, you can upload a new customized thumbnail to your video. If you’re uploading a new video, follow the below steps on how to add a customized video thumbnail. 

  • Go to the YouTube website or App and Sign-in by your Gmail address.
  • In the upper right corner, click your profile photo.
  • In the YouTube Studio (beta) app, tap Menu -> then Videos. 
  • Select the video you want to edit the thumbnail or video title.
  • Tap Edit thumbnail.
  • Click the custom thumbnail to upload a custom video thumbnail from an image on your device.
  • Finally, click on the save button and update the new thumbnail for your video.
steps to change youtube video thumbnail

You can also change the youtube thumbnail after uploading a video. Follow the above same steps and change a custom thumbnail for your already published video on youtube. Users can upload video thumbnail on their android mobile and iPhone youtube creator app too.

YouTube Thumbnail Not Updating

If you’re a youtube creator, you’ve probably experienced some minor issues. One of them is the Youtube thumbnails not showing and you can see a dull grey square on your video. In this case, the problem can be caused by some factors such as cache and cookies, bugs, add-on, extensions, or it can also be a server error and hopefully, it will be updated within a day.

To fix this issue, try to upload the thumbnail image in incognito mode, clear cache, and youtube history, and follow the youtube thumbnail video best practices. If you still can’t change the thumbnail on youtube, contact youtube support or checkout forums and post your issues on Reddit.

YouTube Video Thumbnail Size 2021

YouTube’s help center gives the top five important best practices when it comes to YouTube thumbnail images. If you follow these guidelines, you will see your YouTube channel’s success.

  • The best YouTube thumbnail size is 1280 pixels by 720 pixels.
  • Make sure your thumbnail size is a minimum of 640 pixels wide.
  • Thumbnail images should be under 2MB.
  • The best video thumbnail Image formats are JPG, GIF, or PNG.
  • YouTube thumbnail dimensions use an aspect ratio of 16:9.

USA’s Top YouTube Videos and Creators of 2020

We are in the last month of 2020, so YouTube has announced its annual list of the top videos and creators on the biggest video platform, displaying the content that is gaining the most traction, and the YouTube stars and topics that are seeing the biggest focus in YouTube video clips. These top listings videos could help you to think in different ways and improve your YouTube content approach.

Dave Chappelle’s video about police murdered George Floyd was the No. 1 trending video on YouTube this year 2020, according to the video platform. 

Chappelle’s 27-minute video is named “8:46,” the timeframe a Minneapolis cop nailed his knee to Floyd’s neck. Presented on the Netflix Is a Joke divert on YouTube in June, it’s not accessible on Netflix itself. (Chappelle has numerous satire specials on Netflix, which as of late eliminated improve show arrangement “Chappelle’s Show” at the humorist’s solicitation.) The depiction of the video notes, “Dave isn’t keen on adapting any substance identified with George Floyd’s passing” and urges watchers to make gifts to the Equal Justice Initiative.

Top trending videos on YouTube in 2020 (U.S.)

  1. Netflix Is A Joke – 8:46, Dave Chappelle
  2. Mark Rober – Building the Perfect Squirrel Proof Bird Feeder
  3. SNL – First Debate Cold Open
  4. JeffreeStar – We Broke Up
  5. MrBeast – I Bought The World’s Largest Firework
  6. NikkieTutorials, I’m Coming Out.
  7. Dream, Minecraft Speedrunner VS 3 Hunters GRAND FINALE
  8. NBC – Ricky Gervais’ Monologue – 2020 Golden Globes
  9. Dude Perfect – Quarantine Stereotypes
  10. SomeGoodNews – Some Good News with John Krasinski – Ep 1

These 10 videos were chosen based on YouTube proprietary algorithms that factor in total no. of. views, likes, comments, and searches by USA viewers. Overall they were watched more than 356 million times and for around 48 million hours on YouTube. The top 10 YouTube channels have a total of more than 175 million subscribers.

Coming to top creators, we didn’t pick any specific content trends in this list. But still, the comedy genre is the winner with social justice messages and gaming video content also in the top list.

Top YouTube Creators (U.S.) 2020

  1. MrBeast
  2. Dream
  3. ZHC
  4. SSSniperwolf
  5. Tiko
  6. Chloe Ting
  7. JoshDub
  8. The Royalty Family
  9. LazarBeam
  10. James Charles

Five of the ten channels listed are generally lined up with gaming-related substance, with Fortnite, Minecraft, and Among Us being the top games getting consideration from these makers. 

Gaming is a huge influencer of present’s youth culture – on the off chance that you haven’t thought about the hugeness of gaming, and how it identifies with arising content patterns, you could be botching significant chances. Not all brands will have items or contributions that line up with gaming, however it merits thinking about the impact of gaming society, and how that may fit inside your informing in 2021. 

The other key subjects among these influencers are huge scope ventures (hard to reproduce), fitness, workout, wellness-related recordings, and make-up instruction videos.

In music, Cardi B and Megan Thee Stallion took on the world of hip-hop, Drake cemented his influence, Lil Baby released a powerful protest anthem, and so much more.

Top Music Videos (U.S.)

  1. Future – Life is Good ft. Drake
  2. Tekashi 6ix9ine – Gooba
  3. Lil Baby x 42 Dugg – We Paid
  4. NLE Choppa – Walk Em Down ft. Roddy Ricch
  5. Cardi B – WAP ft. Megan Thee Stallion
  6. DaBaby – Rockstar ft. Roddy Ricch
  7. Roddy Ricch – The Box
  8. Drake – Laugh Now Cry Later ft. Lil Durk
  9. YoungBoy Never Broke Again – Lil Top
  10. Lil Baby – The Bigger Picture

Breakout Creators (U.S.)

  1. Dream
  2. Tiko
  3. Chloe Ting
  4. EddieVR
  5. Charli D Amelio
  6. GeorgeNotFound
  7. Dixie D’Amelio
  8. Corpse Husband
  9. SomeGoodNews
  10. Hyram