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May 24, 2024

Advancing to the Next Testing Phase: Threads’ API Development

Hand holding the mobile screen of threads app

Threads API testing

As Threads gains traction, particularly among journalists, the next crucial phase involves the creation of an API. This API will empower direct publishing to Threads, along with scheduling, third-party analytics, and additional functionalities. The Threads team, led by Instagram chief Adam Mosseri, is actively developing a write API to facilitate third-party publishing on Threads, offering a valuable resource for social media managers seeking to oversee yet another platform.

The live testing of the Threads write API is underway, signaling its imminent launch. The team plans to expand testing to partner and independent developers to ensure thorough examination. Although the write API addresses third-party publishing needs, it currently does not encompass analytics and other insightful features.

Threads API Live Testing

Threads App Achievements

Looking ahead, Threads aims to integrate the ActivityPub API to enhance open connectivity. However, this integration is not in development at the current stage. The platform’s success, marked by rapid sign-ups and monthly active users reaching 100 million, is attributed in part to its association with Instagram and Meta’s cross-promotion efforts on Facebook and IG.

Considering the divisive decisions made by Elon Musk on the platform previously known as Twitter, Threads’ popularity has surged. Yet, the question remains: Is Threads a sustainable long-term platform? The Threads team is taking a unique approach to app development, diverging from conventional strategies by avoiding amplification based solely on raw metrics, and omitting Trending Topics and traditional hashtags.

While Meta believes it has a superior pathway for developing the next billion-user app, the sustainability of Threads in 2024 and beyond remains uncertain. Regardless, with over 100 million users, Threads is already a consideration for businesses, and the introduction of an API would significantly enhance its utility in this regard.

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