What are LinkedIn Groups?
LinkedIn Groups are the best and dedicated place to connect with professionals, business owners within your industry, or similar interests to share their ideas, question & answers, insights, jobs, get guidance and build valuable connections on this professional social network. If you’re looking to find relevant groups to join, just use the search feature at the top of your homepage or select from the suggestions of “Groups you may like.”
Let’s explore how to create a LinkedIn group and some best practices to follow to increase visibility.
How to Create a Group on LinkedIn
To create a LinkedIn group on browser,
- Log in to your LinkedIn account
- Click the ‘Work’ dropdown next to your profile photo
- Choose Groups on LinkedIn products or
- Direct Link for LinkedIn Groups
- Click Create Group
- Now fill all the necessary fields such as Group name, description, Industry, group rules, and some other details on the pop window
- Upload logo and banner image of your LinkedIn group
- Now click create and save.
Finally, LinkedIn Group has been created successfully on your LinkedIn Profile. Follow the same steps and start a LinkedIn group on a mobile app too.
Note: You can create only three groups per day. You can join a maximum of 100 LinkedIn community group pages and you can not own more than 10 groups as per LinkedIn policy.
How to Join Groups on LinkedIn
You can join any group on LinkedIn by clicking “Request to Join” on a Group’s home or profile page. Your join request is sent directly to the Group Admins, who evaluate and accept your request if your account fulfills their rules of the Group. If a connection invites you to join a group, simply click ‘Accept’ on the invite from your inbox or notifications screen, just as the standard Connection request.
How To Use LinkedIn Groups – Best Practices
Whether you’re an owner of a LinkedIn Group or a community member, being an active participant in a Group can help you and your business network with other professionals and businesses in your field.
Don’t Post Many Advertisements – A LinkedIn Group isn’t a place for businesses to share their advertisements—it’s a channel to share valuable content with your group members. This helps you for a higher engagement and quality interactions within group members.
Brand Awareness – You can easily boost your brand’s name and online reputation by involving in Group’s activities. So search for relevant groups in your industry to start engaging with posts and members.
Encourage Discussion – Ask questions, share polls, listen and respond relevantly. Don’t post off topics in the group, always be professional. This builds trust and offers greater value to you long-term as well.
Send an invite – Use LinkedIn invite feature to follow your groups with your connections. LinkedIn gives 100 sent invite limits per month for a single group.
Also, Read – How to Check LinkedIn SSI Score
LinkedIn Group Management
Group owners can have complete access to change the role of a member to an owner or manager and vice versa.
To change the role of a member to a manager or owner follow the below steps
- Go to LinkedIn Groups
- Click Manage Group
- From the members’ list, choose the member profile
- Click the More icon next to the member’s name
- Now give access as Make owner or Make manager
- Click Confirm in the pop-up window
A group owner can add up to 10 other owners including himself, 20 group managers, and maintain a group membership of up to 2 million.
A group owner can also demote other owners/managers to members. A group owner can’t remove the owner permissions or leave a group until another owner is added to manage the group.