Birthdays are more special if your near and dear friends and family shared wishes with you. So that Snapchat recently included a ‘Birthdays Mini’ reminder tool which is a new way to remember friends’ birthdays and share celebrations within the app. This ‘Snap Mini’ feature enables Snapchatters to see recent and upcoming birthdays, as well as birthdays organized by Zodiac sign in Snapchat profile. Wish your friends a happy birthday with unique stickers and fun AR Lenses to celebrate their big day! This mini can even countdown your own birthday, right down to the second!
Snap said the Birthdays Mini is the first Snap Mini to include a lens sharing feature that enables themed lenses to be unlocked for use in Snaps or Stories. Only Snapchatters who have opted in to allow their birthday to be seen on the applications will be included in the Birthdays Mini, and birth years or ages are not displayed. Users can swipe up to reply to and join the Mini when they see it in a post or a Story.
Snap users are big on Zodiac signs and astrology. Last November, Snapchat also added Astrological Profiles, which provide users with insights into their star sign, and what that means for them and their relationships.
How To Check Birthdays Mini Feature
If you’re still new to the Mini feature, you can locate it by going into the Chat section and tapping on the rocket icon shown at the extreme right of the chat text field. You can also access the feature via the Snapchat (iOS and Android) Search field.
Snap Minis—bite-sized utilities built with HTML5 that work for all Snapchatters on all devices, with no installation required. Some of the other Minis already operating within Snapchat include experiences created by HBO Max, Poshmark, Movie Tickets by Atom, Register to Vote by DemocracyWorks, and others.
Increase Engagement in Snap
By introducing this feature Snapchat will get more users engaging around birthdays within the app, the same as Facebook’s Memories and ‘On This Day’ feature. On Facebook, millions of Facebook users visit their personal “On This Day” page every day. Indeed, back in 2017, Facebook reported that more than 155 million had opted-in, specifically, to receive notifications for the feature.
Snapchat recently launched a new market research tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. It does not include the use of keywords in direct chat or direct Snaps between users. This is the same as Google Trends, but specifically for Snap users. If you’re curious to know the near me Snapchat trends, you can also search for any keyword in Snapchat Trends to find out the search popularity and level to which it’s being used.
“Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.”
Snapchat’s user growth is gradually increasing compared to last year. In the 2nd quarter of 2021, Daily active users have increased to 293 million, which is a 23 percent growth from this time last year. This is the best Snap Inc growth prior is 22 percent, which happened four years ago.
These stats are even topping Twitter’s, which recently reported 206 million daily users in the second quarter. Overall revenue also increased over 116 percent to $982 million, which is its top growth rate yet. That’s faster than even that of Twitter and Facebook, at least right now.
Snapchat Trends incorporates a few elements. First, you’ll see a search bar followed by a list of top trends from the past week. There’s the main keyword search option, which auto-populates with search terms based on your entered text in the main field.
Users can also choose the specific region while searching. As of now, Snap provides only 4 countries’ data such as the United States, Australia, Canada, and the United Kingdom.
Below the main graph display, Snapchat also provides a set of example Snaps related to your search terms for context, which can further assist and ease your research process.
As well as Snap case studies and insights are valuable for your planning and strategy. You can have a lookup your brand mentions, or your competitors’ insights, and get an idea of how Snapchatters are responding to your products or campaigns, which could inform your strategy, and help you determine whether you should invest further in Snapchat marketing.
Product Market Research: Snap Trends data can help research organic consumer behavior to evaluate the overall market fit for your product or service whether is Consumer Packaged Goods (CPG), Automotive, or Entertainment.
Building Customer Personas: Snapchatters often share what they’re doing in their daily lives with their close friends. So thisTrends data can lead to useful insights when building a profile of who your target audience is, what they do throughout their days and weeks, like going to work, shopping online, and streaming the latest content online.
Competitive Research: This trends data can help you understand the market in which your brand, product, or service performs well. By analyzing multiple keywords you can easily compare how the conversation has evolved.
Creative Messaging & Copywriting: New and interesting language trends appear on Snapchat while communicating between users. This insight can assist brands with writing contextually relevant copy. Snap reported a 100% increase in mentions of the phrase “third-wheeling.” After deep analysis, it was a recurring trend that peaked almost every Friday and Saturday.
Researching Key Moments: Snapchatters not only use this app to celebrate major life events, but they also tend to celebrate those moments which are called Snapchat Holidays. Snapchat points to obscure holidays like National Ice Cream Day to International Women’s Day which creates opportunities for audience engagement. This tool can help you find the right moment to align a media strategy.
Pinterest also contains the trending search tool Pinterest Trends, which uses the same UI to facilitate research into keyword usage within Pins. Snapchat Trends is free to use and does not require you to have your own Snapchat account. Find the most popular keywords on Snapchat with the new Snapchat Trends tool.
Snapchat is one of the leading social media messaging applications used by more than 293 million users in the 2nd Quarter of 2021. It’s common for everyone who uses a mobile phone at night time, they feel eyes strain. To avoid this most of all the social media apps provide Dark Mode options in their applications.
What is Dark Mode?
Dark Mode aka night mode or bedtime mode is a setting where the color scheme of the app is altered to a darker landscape. The design reduces the light emitted by device screens while maintaining the minimum color contrast ratios required for readability. Research and studies show that dark themes can reduce strain on the eyes, especially when you are using your device in low-light conditions.
Dark mode settings help devices with OLED and AMOLED screens by consuming less power and saving on battery. The concept is simple. Each pixel on your OLED display is lit up individually. So, when your display background is white, all the pixels light up, consuming more power. In dark theme settings, the pixels turn black or don’t light up at all. But do remember that this will help only if you have a device with an OLED screen.
Snapchat recently announced a dark mode feature for ios devices after many years. Soon they plan to provide this feature for android users too. In this article, we will have a look at how to enable Snapchat Dark Mode on both Android and iOS mobile apps.
How To Get Snapchat Dark Mode on iPhone
If you’re using Snapchat on an iPhone and worried about not getting the dark mode option like Android mobile users do, here is some happy news for you. In May 2021, Snapchat Inc launched a dark theme mode for all ios users. So here it’s simple steps to enable dark mode on your ios mobile.
Open your Snapchat app on your iPhone and go to your profile.
Select the “Gear (Settings) Icon” in the top right.
Scroll Down on My Account and select “App Appearance.“
Now Select the “Always Dark” option in the shown list.
Finally, your Snapchat app is changed into dark mode. This feature is available for all iOS 13 and 14 users too. If you still can’t find the dark mode setting on the Snapchat app, update and use the latest version or contact the Snapchat support team for guidance. Snapchat is offering three different types of “Appearance” modes for iOS users to choose from. The first mode maintains a dark theme for the app regardless of the default iOS system theme, the second mode maintains a light theme for the app, and the third mode matches the iOS setting.
If you’re using the Snapchat app on an Android phone, it can be more tricky to get Dark Mode enabled because Snapchat hasn’t officially released it to the public yet. But there is another way to get a dark mode for Snapchat on your Android device.
For this, you need to activate Developer Mode which gives “force” Dark Mode on Snapchat.
To enable dark mode on your mobile device by tapping on Settings and then select the Display menu and enable dark mode.
Now Return to the settings menu and select the About Phone section.
Now Select “Software Information.”
Find “Build Number” and tap it 6 times continuously to activate developer mode.
Again Go Back to “Settings” and select the “Developer Options” that was just enabled.
Scroll down and Toggle the “Force Dark Mode.” So now you’ll find that Snapchat now runs in Dark Mode.
This is the common method to turn on the dark mode option in android phones. There are some other third-party apps also available to change dark mode on mobile. Substratum, DarQ, Dark Mode, and Blue Light Filter apps are quite easy to install and use. However, your Android device needs to be rooted for the app to work.
I have found many people asking the question of how to contact Snapchat customer support on many forums and quora but still, no one has given the right solution for this. More importantly, Snapchat does not provide any support email address or contact number to contact them online or directly.
In this article, we will tell you the simplest and straightforward solution to contact the Snapchat support team.
How To Contact Snapchat Support
You can contact the Snapchat customer service team by reaching out through the official Snapchat support website or your android or ios Snapchat app or simply tweet your problem on Twitter by tagging the Snapchat support Twitter handle. The Snapchat support form will cover most of all issues such as I can’t access my account, My Snapchat isn’t working, my Snapchat account hacked, My Snapstreaks have disappeared, Snapchat streak support, I have a Filters or Lenses question, support Snapchat delete account, and more.
Follow the below steps and register your issue or feedback about Snapchat in the mobile App.
Open the Snapchat app on your iOS or Android device and sign in to your account. You can also register your issue on the support page without login Snapchat profile
Tap your profile/Bitmoji icon in the top left corner.
Tap the gear/setting icon in the top right corner.
Scroll down to the More Information section and tap Support.
Tap the support section and click the I Need Help option.
Now tap the Contact Us button.
Select the relevant category which shows on the screen.
Based on the category that you choose, Snapchat might provide you with a secondary list of issues so you can get more specific.
It lists out all the major Snapchat troubleshooting issues that users faced.
If you have not found the exact troubleshooting tips for your problem, select the search bar “Need help with something else?” and Tap yes to continue.
Now, it will show the support form and enter your Snapchat username, phone number, email address, and device details, and provide additional information describing your issue in detail with a screenshot attachment.
Tap the SEND button when you’re done.
Snapchat Support Online
If you do not prefer to follow the above steps through the Snapchat app, you can do it instead in a web browser by entering this URL support.snapchat.com/i-need-help.
Contact Snapchat Support on Twitter
If you’re a Twitter user, go and follow the Snapchat support Twitter handle. Snapchat has a support account on Twitter that is constantly monitoring and answering relevant questions to their users @mentions from Snapchat users.
All you have to do is send a tweet by mentioning a Snapchat support profile or private message to @snapchatsupport and you could get a faster reply from their customer service executive. The Snapchat streak support representative might ask you for additional information about your Snapchat issues, offer a suggested solution, or confirm that your message has been passed on to the Snapchat relevant team.
How long does it take for Snapchat support to respond?
Snapchat does not specify any time duration for when you can expect to reply from customer service after submitting your entry form. There’s also no guarantee that you absolutely will hear back, so, unfortunately, all you can do is sit tight and wait it out.
Does Snapchat Have a Customer Service Phone number?
Absolutely No. Snapchat doesn’t have any customer service phone line or toll-free 1800 number to their users to connect them.
How To Email Snapchat Support?
No. Snapchat support doesn’t offer any official email id to contact them regarding your Snapchat errors and solutions.
On the web, many third-party individuals and websites offer Snapchat support by phone calls or email conversation but mostly they are scammers and ask you to pay to resolve your errors and issues in Snapchat. So don’t fall for such types of scams.
Last week, Snapchat has acquired Voisey, a U.K.-based music-tech startup that launched in 2019. The deal was reported by Business Insider, which did not include terms. It’s not clear how much Snap would have paid for the startup to acquire. But the news comes on the heels of a Snap filing earlier this month that indicated that the U.K.
Voisey is a mobile app very similar to TikTok, but with much more of a creator-oriented bent. Whereas TikTok lets users lip-sync and dance to music in the app’s library, Voisey empowers users to co-create fresh tunes or portions of music up to one minute in length. Music creators, rappers, songwriters can upload their own beats, upon which users may then add layers such as vocals, harmonies, or percussion, together with assistance from technology features like auto-tune or other sound improvements. YouTuber Katia Holliday posted a tutorial on How to Record yourself using this Voisey app earlier this year.
Voisey was established by a group of music-tech business visionaries from Norway and the U.K. It hence raised around $1.8 million to date, as indicated by Pitchbook. Voisey is also ranked at 143 positions in iOS Music in the USA according to AppAnnie stats. Among those speculators was Norwegian DJ pair Stargate, which portrayed Voisey as ‘the future of songwriting.’
Music industry expert and analyst Mark Mulligan of MIDiA, an exploration firm, placed the obtaining with regards to the continuous development of music-arranged maker apparatuses like L.A. based Output, which as of late brought $45 million in its first-ever fundraising money.
“We are on the cusp of a revolution in music-making,” Mulligan wrote, “with a host of new tools and services set to create the fastest growth in music creativity ever seen. Snap wants to be a part of that.”
But Snapchat’s London spokesperson Tanya Ridd declined, dot.LA’s request for comment on this story. As a pointer of how these tools and services can lead song creators to authentic achievement, by this year-end, California-based craftsman Olivia Knight endorsed with Island Records and Warner/Chappell Music after she picked up footing on Voisey by making more than 100 videos on this platform. As of September, the application housed more than 11 million new tunes, which had all in all been played more than 200 million times, as per Music Business Worldwide.
Voisey has been depicted in the past as a “TikTok for music creation”. Furthermore, it looks similar to the mainstream video application, which like Voisey is likewise engaged around client created content.
Then again, TikTok — in any event until further notice — is less about music creation and more about individuals making different sorts of substance — moving, composed messages, gab — set up with a good soundtrack. We state “until further notice” because TikTok’s parent ByteDance has likewise unobtrusively gained resources for music creation, so perhaps we should watch this space.
The move follows Snap’s ongoing dispatch of its TikTok-Esque “Sounds on Snapchat” a feature to let people add tunes to their Stories, to make them, well, more like TikTok videos. It is not yet clear how precisely the organization will incorporate Voisey, yet the obtaining signals a more extensive continuation of the rising conspicuousness that music plays in web-based media.
Snap’s stock has been on a tear since its cheery Q3 profit report, which goosed a following day share cost increment of 28%. From that point forward, the stock has risen another 21%, remembering a close 5% increase on Friday by the market’s close.
Snapchat is one of the most popular photo and video sharing social media app available for Android, iOS, and Windows. Snapchat has a lot of features like shoot 60-second snaps, create your own geo-filter, draw with emoji, use multiple filters on the same snap, Bitmoji Tv, travel mode feature to save data, and many more things. Every app will down, crash while using, errors occur sometimes. Snapchat also provides a lot of updates for the app which sometimes could cause errors and issues. In this article, we will discuss some of the common Snapchat errors and solutions to fix those errors.
What Does Sent, Received, and Delivered in Snapchat?
In Snapchat, Sent, received, and delivered message status tells you that what has happened to your Snap or chat. They are very straightforward. The ‘sent’ status of your snap or chat is sent to someone and the Snapchat server acknowledges it. ‘Received’ means the Snap or chat has been delivered to the opposite snap user. Delivered means Snapchat has verified the delivery of the Snap to the recipient.
Common Error Messages in Snapchat
Blocked Network Error Message
Fix Snapchat Won’t Load Snaps or Stories
Couldn’t connect Into Snapchat
Snapchat Account Locked
Snapchat Filters Not Working
Snapchat camera on android issues
Snapchat Login Errors
Fix Snapchat Could Not Refresh Error
Snapchat Is Freezing and Getting Hang
Blocked Network Error Message
If you encounter this error you might have suspicious activity coming from your IP address. If Snapchat detects this, it will block the network and display the blocked error message.
To fix this blocked network error message
If you’re using a VPN, try to turn it off.
Try to use different networks, such as your mobile data or a different Wi-Fi network.
Snapchat Won’t Load Snaps or Stories
Some users complained that Snapchat won’t be able to load snap or stories sometimes. There is no error message or warning popup not showing but the screen will go black. This issue snaps or stories not loading or open issue can found on various mobile devices even on iPhone too. To fix this snapchat error try the below tips
Clear Snapchat Cache
Check Internet Connection
Re-add A Friend on who sent that snap or story
Restart Your Phone
Update or Reinstall Snapchat
Could Not Connect’ Error Message
This error mainly occurs when you’re trying to use an unauthorized third-party app with Snapchat. The best way to resolving this issue is to uninstall any plugins or apps that use your Snapchat login information (username and password). After that download the official Snapchat app and try logging in again.
Snapchat Account Locked Message
Snapchat might be locked in your account if they detected any suspicious activity coming from your account. According to Snapchat, one of these activities might be the reason for snapchat account locked:
Use of third-party apps, plugins, or Snapchat jailbroken methods trying to access Snapchat
Sending add friends request for too many users quickly when your account hasn’t yet been verified.
Sending spam or adultery or nude snaps/chat messages.
Unlock Snapchat Account
Snapchat accounts locked temporarily only, so you need to wait 24 hours before trying to log in again. If your account remains locked for more than one day, you can try the unlocking method of the snapchat account. You’ll need to sign in to your account from a web browser, and then select the yellow Unlock button.
Snapchat Filters Not Working
The main reason for the biggest success of Snapchat is its variety of filters. Snapchat filters scan the user’s entire face as a picture or even as a video selfie and add special effect sounds within a second. Previously we had to pay for those filters lens and buy it from the lens stores. But now these awesome filters are free to use for all users.
We saw there are plenty of queries like Snapchat filters not working for Snapchat users. Here is how to fi Snapchat filters not working issue
1) First, check whether the Snapchat app is updated one or not by going to the play store or app store. If it is not, please update and use it to enjoy the snap filters.
2) If you use large size and high graphical games applications that slow down the phone speed. That time Snapchat filters sometimes won’t work properly, so reboot your mobile and try again.
3) Check the Snapchat Filter option in the advanced preference option is turned on or not. If it’s not please turn on. Follow the steps to activation Snapchat filters
Open the Snapchat app.
Swipe down on your cam screen.
Tap on your profile in the upper-left corner.
Tap “Additional Services” under settings and tap on the manage button.
Now tap on the “Filters” option by toggle the filters on.
4) Snapchat lens and video filters require the latest android version and high ram usage so it’s advised to use higher specification mobiles for not facing these issues.
5) Snapchat app and its filters require high-speed data connectivity to activate filters. So make sure that your internet connection is active with good data speed.
Snapchat Login Problems
To fix the Snapchat login errors, follow the below tips
If you’re having trouble signing your Snapchat account, the first thing you should do is check if Snap’s servers are down.
If Snap’s servers are up and running but you still can’t sign in, check your typed username and password correctly or not.
If still can’t log in it may be an issue with your data connection. By toggling airplane mode on and off generally to fix this issue.
If all these methods won’t work, simply uninstall and reinstall the app. After installing restart your phone. Hope now it will work.
Snapchat Camera on Android Issues
On launching the Snapchat app, the app shows Snapchat was unable to open the Camera on Android or iPhone. If your camera is working fine on other apps like Instagram or QR Scanner, then, the problem is the Snapchat app. To fix Snapchat camera on android error,
Check your Snapchat get access to use a camera. If not, go to Settings->Apps->Snapchat->permission->Camera for granting permission.
Use an updated version of the Snapchat application.
Make sure to use a stable and high-speed mobile or wifi data connection.
Snapchat Could Not Refresh Error
While using Snapchat suddenly an error message pops up like “Could Not Connect – please check your internet connection and try again”. Sometimes due to rush on the server or due to traffic our speed gets slow this error occurs, it is also related to login issues. If you got this error then no matter how many times you are giving correct login credentials you won’t be able to log in. To fix this Snapchat could not refresh error,
Toggle airplane mode on and off.
Login with good internet speed.
Clear Caches of the Snapchat app.
Restart your mobile and try.
Uninstall and reinstall the app.
If the Snapchat server is down, that may be the reason this error will occur so wait for sometimes.
If still that error shows then back up your phone data and performs a factory reset to resolve this error.
Snapchat Is Freezing and Getting Hang
Like many other apps, Snapchat is also freezing, crashing, and getting hang sometimes which is frustrated for users. There are many ways to troubleshoot and fix the issue, so don’t get tensed if this Snapchat error occurs. To fix Snapchat hang and crashing issue
Clear cache of your Snapchat and then force stop the application.
Now reboot your mobile and launching the app again
Now you may log in your account and able use any hang issues.
If it does not work, Uninstall the Snapchat app and Reinstall fresh.
I cover all the major snapchat errors and give solutions for that still your problem not fixed, delete snapchat account (Just Kidding) or contact Snapchat customer support for a better solution. Hope this article will really helpful for all Snapchat users to fix the errors by yourself.
Snapchat is an online messaging social media platform wherein users convey messages mainly through snaps such as photos or video clips that disappears 24 hours. It’s one of the top social media platforms and a widely used mobile app by young users. It allows users to send a text to their friends and also can be used as face filter camera apps with many fun filters and AR lenses.
Being any software, bugs and issues can always creep into the app, no matter how hard the developers work on the stability of the app. It’s not only for Snapchat. Many times people get issue alerts such as, “Unfortunately Snapchat has stopped”, Snapchat App won’t open, Snapchat failed to send, Snapchat not refreshing, Snapchat no longer play this video, etc.
Is snapchat down today
If Snapchat is down, it can be tricky to identify whether it’s down only for you or everybody. If it’s just you, it’s because of your mobile internet connection, app storage issue, or even lower version of the app.
There are two trusted ways you can check to confirm Snapchat is actually down for everybody and not just you.
In this article, we listed some of the best possible solutions to troubleshoot and fix Snapchat won’t open on the 2021 issue.
On iOS device, to fix this Snapchat app won’t open issue
If the app is stuck on while installing or updating, try to check your internet connection or reboot your device. If that method not works, try deleting the Snapchat app through your iOS settings and reinstalling it again.
Go to Settings > General > Storage & iCloud Usage > Manage Storage > Snapchat > Delete App.
If the Snapchat app is not disappeared from your iPhone, first try searching for it in the App Store to confirm it’s actually on your device. If it says that it’s already downloaded but won’t open when you tap Open, Snapchat recommends connecting your device to your computer and syncing the app with your iTunes account.
On android device, to fix this Snapchat app won’t open issue
If you’re using Snapchat on an android device and your Snapchat app won’t open, downloading issue, or keep on crashing means, try checking your internet connection or rebooting your device. If it does not work, you can also fix a stuck app installation/update by clearing the data from your Android settings and reinstall it again.
Snaps Aren’t Sending or Loading
When snaps take longer than usual time to send or fail to send, you might be dealing with a poor Wi-Fi or mobile data connection. The same applies when you tap to load a received snap and won’t open there.
The best way to fix Snapchat won’t work issue is to find a stronger connection by switching mobile data connection networks and boost your Wi-Fi signal.
Solution 1: Relogin to Snapchat
Like all other internet messaging apps, Snapchat also utilizes backend servers to send messages and snaps. To fix the server-side account issues, you need to sign out of the Snapchat profile and then log in again. This will hopefully reset any server-side account issues attached to your account.
Solution 2: Clear Cache
Every single Snapchat user on average sends and receives a minimum of 100 messages in a day. All this leads to create temporary cache data that gets stored on the smartphone itself, within the app storage space.
This overloaded cached data somehow delays the app open time and proper functioning of the Snapchat app. So it is advisable to clear cached data at regular intervals. To clear Snapchat cache data, just go to Settings -> Apps -> Snapchat, and clear the cache data button.
Solution 3: Make Sure the App is Up to Date
Every application fixes the bugs and releases a new version of updated apps frequently. Bugs in the app can cause some problems, slow down the process, can’t open, crashed issues to some users. Such bugs are quickly resolved by the developers and open to use. So you have to use an updated version of Snapchat for a better experience.
Solution 4: Not Using the Beta Version of Snapchat
Nowadays, Google has opened for all users to participate in the beta testing of the next version update of apps. Developers will give the beta software to those who are interested to test out the beta version of the software to point out bugs. Beta software is usually always buggy and can cause problems with your mobile device.
To check if you are running a stable version or beta version of Snapchat, just go to the Play Store on your Android smartphone. Click the 3 dashes on the top left corner and select My Apps & Games.
Solution 5: Reinstall the Snapchat app
If nothing works for you, then uninstall and reinstall the app. Just uninstall the app and then reinstall the app from the play store or app store. And this should definitely solve your Snapchat issues for sure.
When will Snapchat Be Fixed
Usually, Snapchat resolved their server-side (Snapchat down) or technical issues within a day. If you are still facing any issues or not open a Snapchat account, contact Snapchat help on the app or mention their official account and tweet your issue. They immediately respond to your query and try to fix your issue.
I hope this list of troubleshooting methods will help you in fixing Snapchat not opening iPhone and android smartphones.
Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok to fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compare to other social media platforms, like Facebook and Twitter.
Snapchat vs TikTok Comparison
At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users.
To know the strength of these two apps, Hubspot made a polled to the U.S youngs of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes.
What is Snapchat: Snapchat, which is launched in 2011 that allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users creating content that is more joyous and uncensored than other more public-facing social media platforms.
How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users for more creative abilities like try-on effects, object scanning, and 3D environment interactions.
Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, personalized audience targeting ads with a native checkout feature.
What is TikTok: TikTok is a fastest growing video-sharing app that launched in just 2017 by Chinese tech company ByteDance. It is similar to Vine app in that manner it allows users to create 10 to 60-second looping videos and post on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it’s reached 1.5 billion downloads globally at the end of 2019.
How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are like a dance choreographed, lip-syncing, hashtag challenges and reaction videos.
Advertising. TikTok’s ad product is still it’s in early-stage process and TikTok’s self ad-service platform is still in beta. As of now, advertising in TikTok offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:
In-feed native video ads
Brand takeovers (a full-screen ad that appears when a user first opens the app)
Topview ads (similar to brand takeovers but uses in-feed content)
Influencer brand partnerships
Best Platform for Brand Marketing
Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences especislly young people. Specifically, TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.
So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.
In this technology world, people have always looking for ways to connect socially with each other through the internet. So which is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.
In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks usually listed based on a high number of user accounts or strong user engagement.
Headquarters: Menlo Park, California
Founded By: Mark Zuckerberg
Active Monthly Users: 2.45 billion
This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform surpassed 1 billion registered accounts with 2.45 billion monthly active users.
Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech and business posts, that help to engage the audience without investing in ads. By joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.
Headquarters: San Francisco, California
Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
Active Monthly Users: 330 million
This social networking site enables you to post short text messages up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users.
Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.
Headquarters: Mountain View, CA
Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly
Active Monthly Users: 310 million
LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you.
It might not be the entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.
Headquarters: Menlo Park, California
Founded By: Kevin Systrom, Mike Krieger
Active users: 1 billion
Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.
This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.
Headquarters: Los Angeles, CA
Creator: Evan Spiegel
Active Monthly Users: 360 million
This social media platform that enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting the young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat is just 13-year-olds, an average of 30 minutes a day they are spending on this app. This the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.
Headquarters: San Francisco, CA
Founder: Ben Silbermann
Active Monthly Users: 322 million
Pinterest is a photo-sharing social media site that discovering new ideas and posting or pinning videos or images to their own or other’s board. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness and DIY-related pins.
Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audienece is female then must invest time to build pinterest profile.
Headquarters: San Francisco, CA
Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
Active Monthly Users: 430 million
Reddit tagline itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post get lots of upvotes will move to the subreddits top post and also possible to feature on Hot page.
According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you cant imaginable.This a place for every brand and business to finding the niches where your potential customers are active and market your business in reddit.
Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.
Snapchat launched a new set of wellness and mental health tools, including a search tool called “Here For You” sources tells Axios. The ultimate goal of this would be to ensure that searches for terms that suggest someone is struggling with their mental health would lead to accurate and constructive content like depression, suicide, and anxiety.
Features of “Here For You” Tool
Snapchat’s ‘Here For You’ feature will have a separate section within Snapchat’s search results. When users enter the types in words which could imply that they need help with health and wellness issues.
This feature includes mental health experts, as well as content from partners on topics such as anxiety, mental health, and suicide.
For example, if a user were to type the word “anxiety” into Snapchat’s search function, it shows a new series “Chill Pill” would surface, as well as episodes of some of its other popular shows that show anxiety-relieving videos.
It also surfaces Snapchat’s original programming from Snapchat that talks about issues like suicide or depression in a constructive way.
Snapchat Explained “We’re starting with a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them. Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.“
Health and Wellness Features on Other Social Platforms
Many social media platforms are starts to invest in health and wellness areas to ensure the wellbeing and loyalty of their users.
Pinterest introduced emotional wellness activities like deep breathing exercises for users searching for resources around matters like anxiety or stress.
Instagram has focused heavy resources on combating bullying on its platform and has worked to expand its suicide content ban.
Nowadays, many Snap users engaged with lenses, filters and creative tools that promote safety and privacy, which include new Filters and our first-ever Snappable quiz. Snapchat encourages all users to check out these new Filters and their quiz features to create a safer internet!
Helpline Number for Suicide Prevention
If anyone struggling with mental health issues, there are always lots of people ready to help. The National Suicide Prevention Lifeline offers a free phone service on 1-800-273-8255 and a live online chat facility.