6 Best Strategies To Generate Leads Using Facebook

6 Best Strategies To Generate Leads Using Facebook

Are you in search of Facebook lead-generation strategies? 

Are you juggling around to get qualified leads quickly?

Don’t worry, we have a solution for you. In this post, we are going to make a way for your business to generate leads using Facebook!

Every marketer from all around the world needs more leads. They go to any extent to try something new to generate leads, so the market is continuously getting competitive.

With such great competition, social media platforms become a great way to get qualified leads as everyone loves to spend their time there. Facebook is one such platform that provides a variety of tools to help you drive more and more leads.

But why Facebook?

One of the greatest benefits of using Facebook as a lead-generation social media platform is the number of active users it has. As per Statista, a rough estimate of the number of active users on Facebook is around three million.

So, if you are interested in getting part of such a big race, we are here to help you. In this blog, you will read about the 6 best strategies to generate leads using Facebook along with the basics of it.

Let’s dive in!

What are the types of leads you can get on Facebook?

Facebook lead generation is the way to generate high-quality leads by creating interest in your products or services via paid and non-paid tactics. Being one of the busiest social media channels, Facebook has ample features to offer to engage the target audience.

But what are the primary ways to reach those leads? There are two routes to generate leads on Facebook: Direct and Indirect.

Direct Leads

The lead generated by sharing content that links directly back to the lead form on your business website is a direct lead from Facebook. In such cases, visitors share information in return for an offer, like a coupon, ebook, or discount. Such kinds of forms are on landing pages particularly showing that offer.

Indirect Leads

The leads that are generated by using Facebook on the route of conversion are indirect. For instance, sharing a call-to-action button in any blog post that is linked to the landing pages of the website helps to generate indirect leads through Facebook.

Let’s take a step further to know the best strategies for generating direct or indirect leads.

Effective Tips to generate leads using Facebook

Generating leads using Facebook can be a highly effective strategy for businesses and marketers. Here are some tips to help you generate leads effectively on the platform.

Facebook_lead_generation_strategies

1. Add call-to-action to your Facebook page

Including an appealing call-to-action or CTA on your Facebook page can get you to grab visitor’s attention. Facebook added the feature of having CTA on the business pages some years back. The button is simple yet powerful enough to generate leads by directing them to respective landing pages. This way one can drive more traffic to their website from the Facebook page.

The platform offers around 20 default CTAs, like ‘sign-up’, ‘learn more’, ‘contact us’, ‘shop now’, ‘book now’, etc. You can easily choose from the given list and use it to generate qualified leads. Make sure to align that button with the present needs of the marketing campaign.

Some marketers choose a CTA and keep it the same for some weeks or even months, but you can take it a step further. You can switch buttons to match the business goals and latest campaigns to the web page it is linked to. You can pin a post around a single campaign or you can align the CTA with a specific page.

2. Use Facebook Messenger bots

Artificial intelligence (AI) is one of the latest technologies buzzing around the world. Many industries, like healthcare to software, are making the best use of AI. The case is the best fit in the world of customer service support to implement chatbots.

The AI-based chatbots can decrease time spent on tasks like responding to every customer request. Not only you can save time, but also save money as you don’t need customer support executives. Apart from this, there are many more advantages of using Facebook Messenger bots:

  • You can drive traffic to your product page. After starting an initial interaction with the prospects, you can start inclining them to the product page to shop for specific products. While opting for this, make sure to be polite and helpful to further align potential visitors towards your brand.
  • They help you to enhance customer awareness. Bots can help to greet newcomers to your page with any engaging message that conveys every information about you, and your mission. By using chatbots this way, you can share more information about your business which leads to enhanced brand awareness and credibility.
  • Lastly, it helps to improve customer service. With good customer support, you can make a strong brand reputation other than just handling customers. This enhances the chances of Facebook lead generation and converting them to fill the sales funnel. With chatbots, you can make sure to answer every query at any time. You can enhance the chatbot conversation by giving ‘frequently asked questions’ answers.

3. Try the Facebook live video option

Facebook live video is another one of the greatest lead generation strategies. Its streaming features allow you to broadcast videos in real-time. You can also share important events with your followers via live streaming. Overall, this way of Facebook lead generation helps your business to stay authentic, and relatable.

Apart from making your brand credible, it helps you to interact and engage with potential viewers. As viewers love anything credible and spontaneous, you will get 6 times more engagement with very little effort and resources, unlike polished videos. Here are many creative ways to utilize Facebook live video for businesses:

  • You can give a virtual tour of your physical store to the viewers.
  • You can showcase the latest product or service.
  • It allows you to sell products or services in real-time.
  • It’s easy to conduct a Q&A session.
  • You can conduct virtual events or webinars.

For instance, if you own a home improvement business, you can have a live video session with the audience on ‘how to clean chimneys’, and ‘how to renovate your home within budget’ or you can have a general Q&A session with the audience. If you conduct an informative live video session, you can get abundant home improvement leads.

Another great example of using Facebook live video for lead generation is collaborating with any influencer or celebrity. You might ask them to ‘Go Live’ to create a buzzword for your business or to do word-of-mouth marketing.

4. Run contests or giveaway programs

People from all over the world love contests and giveaways. You can run contests and give discounts to engage more audiences and provide a fun user experience. This way you can grow your customer base and drive traffic to your business website. Traffic means rolling in more and more qualified leads.

Since the aim of contests is Facebook lead generation, you need to publish engaging and attractive posts. You can add attractive images or videos, and the link to the giveaway page with compelling copy design. The link to the contest landing page with a form for the visitor works as a lead contact form for your business.

5. Post landing pages for offers on Facebook

One of the best strategies for Facebook lead generation is to send visitors directly to a landing page containing your product or offer you want to generate leads for. When you follow this strategy, make sure that the offer has an appealing feature image.

If you want Facebook to choose the right image from the blog post into the Facebook post, optimize the images well as per their size. In such posts, there are mainly three things visible to the user:

  • Images
  • Caption or the copy
  • CTA (call to action) button.

So, try to optimize all three, not only images. Each should give a clear idea of what you are offering and where the respective link will get them. Then only the potential users will click and you will get qualified leads.

6. Pin offer posts used for lead generation on the top of the news feed

If you want to showcase an ordinary post on the page’s timeline, pinning the post is the solution for it. Such highlighted posts will remain on your timeline for approx. seven days. After seven days, it will go down into the news feed on the date when it was published.

You can pin any posts including live videos. Any pinned post can be identified by a blue and white push pin icon displayed on the top right corner of the posts.

The post that you like to pin should be valuable to the audience and related to the online marketing objectives of your business. Overall, a pinned post must hook the reader’s attention, then only you can do Facebook lead generation.

Wrapping up on Facebook lead generation strategies!

That’s all for now!

One of the greatest ways to capture more and more leads is to engage with the target audience and Facebook is the best platform to make this possible quickly. With the aforementioned top strategies, you can start using this channel to reach the potential audience and capture them in the sales pipeline.

Another important benefit of using Facebook as your marketing tool is its ability to employ a vast number of strategies to choose from. Like, you can go for paid ads, or use content for promotion in different ways.

Lastly, with Facebook lead generation strategies, you can enhance the number of inbound inquiries to a great extent as your website can get vast traffic from Facebook. So, make sure you create compelling content that drives action whether you opt for any option.

I hope you find this blog informative!

Also, Read – Effective Ways to Get Leads from Social Media

What is Facebook Pay and How Does It Works – All You Need To Know About Facebook Payments

What is Facebook Pay and How Does It Works – All You Need To Know About Facebook Payments

Facebook Pay

In November 2019, Facebook introduced a new payment option through its Messenger app called Facebook Pay. By using this feature, users can transfer money to pals for free using the app after entering an optional PIN or touch ID for added security.

Facebook Users may use Facebook Pay to make purchases from companies on Facebook Marketplace, send and receive money from friends, and businesses, and you can donate to charities also. When shopping on Instagram, you may use Facebook Pay with your normal Facebook account or the Messenger app. Facebook pay amount is instantly reflected in your bank account once the user paid. 

This blog will teach you all you need to know about using Facebook Pay, how it works, how to send money and divide bills, make charity donations, or get that great deal you saw on Facebook or Instagram from a local shop.

What is Facebook Pay all about?

Facebook Pay is an in-app free, easy, safe, and secure way to transfer money and pay for purchases made on Facebook, Instagram, and Messenger. 

How to Sign Up for Facebook payments

Let’s take a look at how to set up Facebook Pay on Facebook or Messenger with just a few taps: 

  • Go to “Settings” > “Facebook Pay” on the Facebook app or website 
  • Add a payment method 
  • Make a payment, use Facebook Pay
Facebook Pay Setup

At the time of writing, Facebook Pay may be used to:

  • Buy event tickets online via Facebook Marketplace and Instagram
  • Buy event tickets online via Facebook Portal
  • Send money to friends or companies
  • Receive payments from friends
  • Make charitable donations
  • Make in-app purchases

Facebook messenger pay account makes it simple to send money to a friend or company, making it ideal for sharing a restaurant bill, making a contribution to a charity, or making that impulse buy you saw on Instagram and couldn’t resist.

To make a Facebook Pay transfer, you don’t need your recipient’s bank or card information; it’s as simple as initiating a Messenger conversation with them.

The money will also arrive relatively instantaneously in the recipient’s bank or PayPal account, so you won’t have to wait for a buddy to repay you or for customers to pay you if you own a small business.

Facebook Pay’s availability varies by location, and new services are being gradually pushed out to encompass other social networking sites such as WhatsApp in the future.

Facebook pay does not have a minimum transfer amount. The maximum amount you can send per transfer is $9,999.

What does Facebook Pay mean for online retailers?

For starters, Facebook messenger payments provide your eCommerce firm with a direct line to the consumer. The payment is smooth and simple because their debit card information is already linked to the site. Users may now link their payment information to their Facebook accounts, allowing them to make transactions more swiftly and simply than ever before.

Facebook payments give up a world of potential for its advertisers in addition to providing a frictionless payment funnel for users. Individual card numbers and transaction histories are likely to be obtained by your e-commerce firm if Facebook sells personal information to companies that promote on its platform. By gathering this data, your online business may improve its consumer outreach by providing more relevant messages and offers. As a result of this sort of tailored marketing approach, bigger bottom-line profits may be realized.

How does Facebook Pay Work?

Anyone who uses a Facebook account will get this FB pay feature. But the big distinction is that it operates within the program you’re currently using: Facebook Messenger, Instagram, or WhatsApp. It’s also exclusively available to users of those applications, albeit you only have to set it up once for it to operate on all three platforms. If you’ve previously used a friend-to-friend payment system like Zelle or Venmo, you’ll probably find that Facebook Pay works in a similar fashion. For small business owners, Facebook Pay works in a very simple way that integrates seamlessly with most payment processing and e-commerce platforms like Shopify.

Facebook Pay Create Secure Pin

You can get your Facebook Pay login in two easy steps:

1) Log in to your preferred platform

Remember that you may use a Facebook Pay account on Facebook, Messenger, and Instagram once you’ve set it up. While you’re checking out, Facebook Pay messenger will appear as an option, or you may add it by going to Settings and selecting Facebook Pay.

2) Fill up your payment information

Enter the details for your payment card or bank account. Your information will be securely kept, allowing you to make purchases, donate, and transfer money to friends and family without having to reach for your wallet.

Is Facebook Pay a Safe Platform?

Absolutely facebook pay is very secure and safe. Facebook uses advanced anti-fraud technology to monitor purchases on our systems to detect unauthorized activity. 

Also, Read – Is WeChat Safe To Use

You may add a Facebook Pay PIN or manage your transactions using your phone’s biometric locks when you set up a Facebook Pay account. To authorize any Facebook Pay transactions, you’d need to enter your PIN or use your fingerprint, for example. This is an additional layer of protection that can help protect your Facebook Pay account if your phone is lost, stolen, or hacked. 

Facebook pay doesn’t provide any customer support phone number to contact but it provides a 24/7 email customer support service for all its users to resolve queries and you can also raise a complaint report if you’re encountered facebook pay scams.

When you use a service like Facebook Pay, your personal information and credit card number are never shared with the merchant or the individual to whom you’re paying money. Sensitive information is kept separate from your account information, making this a fairly safe method to transact online.

Facebook Pay Not Working Issue

Is your Facebook pay not working or not showing up in messenger? If your messenger does not show the Facebook pay option, then check the list of Facebook payment availability countries on the meta’s official website, if your country is not on that list, the messenger doesn’t show it to you. 

This feature is available to selected country users and businesses. Here you can check the Facebook pay is available in your country or not.

The major reasons for Facebook Pay are not working for you could be your slow internet connection or Facebook servers may be down or you’re using an older version of the Facebook app or the cache issue problem on the app or your bank or linked card is having issues and other some issues.

In Conclusion

Many of us use social media sites like Facebook and Instagram regularly. So, it’s only natural to use these sites to expedite payments when we buy products from businesses, give to organizations and fundraisers, or send money to friends and family. Facebook Pay has one best advantage over PayPal is, that all of its transactions are fee-free, whereas PayPal takes a small fee/commission for all transactions.

Check out Facebook Pay as a quick and easy method to get your money where it needs to go without having to hunt out your bank account information or remember to have your payment cards with you all the time.

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How To Stop Social Media Addiction

How To Stop Social Media Addiction

Is Social Media Addictive?

We can virtually not picture a life without social media since it has become such an integral part of our daily lives. We may not actively check our usage and the consequences excessive use of social media may have on our life due to the popularity of social media. Around half of the world’s population utilizes social media as of February 2022. This equates to around 3.96 billion users worldwide, regardless of age or internet availability. 

On a worldwide basis, it is also estimated that a user spends roughly 2 hours 30 minutes every day on social media. While many people can limit their social media usage to a manageable time frame, an increasing number of people are reporting an excessive, even obsessive use of social media in ways that are harmful to their health. According to a recent poll by the Centre for Addiction and Mental Health, roughly 16 percent of Ontario students who use social media spend up to five hours or more online. 

Like all other types of behavioral addictions, so much of using social media can influence your brain in harmful ways and both physically and psychologically. Social Media Addiction is comparable to cocaine addiction.

What is the definition of social media addiction?

Netflix binge-watching? Is it doom and gloom to scroll through Twitter? Spending hours upon hours on Tik Tok? In a world driven by technology and smart gadgets, it’s not uncommon to lose minutes, if not hours, to the internet. Social media refers to the websites and applications that consume up the majority of our time. While it began as a simple method to remain in touch with friends and family, social media has evolved into an almost indispensable part of our culture. Due to the exponential surge in interaction over the previous few years, researchers have dubbed social networking sites a “global consumer phenomenon” (Kuss & Griffiths, 2011). 

Social Media Addiction Facts

Here are some of the social media addiction statistics globally.

  • An average person spends nearly 2 hours a day on social media platforms which is up to 5 years and 4 months of one’s lifetime.
  • Nearly 210 million people worldwide are affected by the internet and social media addiction.
  • Especially Teens addicted to social media can spend up to 9 hours a day.
  • Teens who spend more than 5 hours a day on social platforms are twice more likely to suffer from depression.
  • 4 in 10 young adults have insufficient sleep caused by social media addiction.
  • Children start to use social platforms at the age of eight.
  • There are 3.8 billion active social media users.
  • As of 2020, 49% of the world’s population is on social media, and every month, 1 billion people use Instagram.
  • 74% of all Americans log in to check their Facebook account daily.
  • 1 of 3 divorces is caused by social media.

Also, Read – Snapchat Launched ‘Here For You’ Mental Health Program

Social Media Addiction Symptoms

Although social media addiction is difficult to measure, there are certain tell-tale indications – see how many of these signs of social media addiction you have.

How many of these apply to you? Don’t be frightened if you recognised yourself in any of these indications. In reality, many of us would reflect the behavior patterns and habits of someone addicted to social media, all of which are detrimental to our health and well-being.

People may have the following experiences:

  • A strong desire to utilise social media, as well as negative sensations while not doing so, such as significant rage or irritation.
  • Constantly thinking about what they’re missing out on, what others are doing, and how much attention their own stuff is getting.
  • When you are not using social media, you may have psychological issues such as anxiety, loneliness, concern, and excessive seeking.
  • A lack of balance – you tend to spend the majority of your time and thoughts on social media. You may be thinking about it even while you aren’t using it.
  • Distress and obsession cause individuals to go out of their way to obtain social media, either through negotiation or unsafe behavior.

Solutions for Social Media Addiction

Beating social media addiction is not an easy process and it can’t be done overnight; it requires a reevaluation of your digital-life balance. It’s not necessary to give up social media entirely, but it is important to have strategies for setting limits. 

There are some steps you can take to reduce your use of and dependency on social media. Here are the top 4 solutions to overcome social media addiction

1. Remove the convenience – Change a device function

Constantly beeping messages also activate our brain’s reward system, according to research (He, Turel, Brewers & Bechara, 2017). When we get alerts on our devices, it’s difficult to ignore them, which might lead us down another rabbit hole of social media checking. Similarly, the ease with which we can access social media via our cell phones is a large part of what makes it so enticing and addicting. 

According to the same experts that advocate turning off alerts, you should only browse social media platforms on your desktop or laptop because you are less likely to have it on you at all times (He, Turel, Brewers & Bechara, 2017). 

2. You don’t have to entirely give it up – just prevent partial access

According to research, reducing social media use without fully eliminating it has several benefits. Researchers recruited 143 undergraduate volunteers and ordered one group to limit their social media use to 10 minutes each day for three weeks to investigate this association between social media and well-being (Hunt, Marx, Lipson & Young, 2018). 

The control group was free to utilize social media as they pleased. In comparison to the control group, participants in the limited social media group had significant reductions in loneliness and sadness. Similarly, the restricted group showed a substantial decrease in anxiety and fear of missing out, which the researchers ascribed to enhanced self-monitoring. 

3. Encourage positive habits – Set aside a certain amount of time each day to utilize social media

Children are getting more and more reliant on social media. Children might mistakenly overstimulate their reward centers, causing them to become less sensitive to rewards. Encourage healthy conduct, whether you’re a parent or not, to train your brain away from maladaptive behaviors and coping methods like social media. Setting guidelines like “no phones at the dinner table” are simple methods to distinguish between true connectedness and online time. 

4. Be honest about it – Talk to yourself and admit that you have a social media addiction.

Admitting you have a problem is one of the most commonly heard statements when it comes to addictions. The same can be true about social media addiction, since talking about it may have a lot of beneficial consequences. It’s critical to talk about why your behaviors are troublesome if you want to change them (Ricci, 2018). This is because discussing and clarifying knowledge motivates most individuals to act and improve. 

Treatment for Social Media Addiction

The first step in treatment is to find whether a problem exists in you or not. If you do not believe you have a social media addiction problem, you no need to seek treatment. Consult with your nearby counseling center or psychiatrist and a few counseling sessions would help the person overcome the addiction. 

The intended treatment outcome and timeline for working toward recovery are highly dependent upon your motivation to change. If you are fully involved in treatment while utilizing doctors’ advice, changing your environment, and mindset, then the treatment outcome is favorable for you.

All of the above suggestions are stages toward a digital detox of social media. The advantages of a complete digital detox, on the other hand, much outweigh those of any of the other suggestions. Only when you eliminate social media from your daily routine do you realize how much more time you have for yourself and how much your mind is freed up.

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Social Media Platforms Responds To Russia – Ukraine Crisis

Social Media Platforms Responds To Russia – Ukraine Crisis

Russia – Ukraine Crisis

Russia’s invasion of Ukraine has caused global angst, putting the military superpowers of the world at odds formerly again, and potentially forcing an intervention that could lead to one of the biggest conflicts in decades. And unlike analogous incidents in times once, this battle is playing out in the age of social media, with memes, misinformation juggernauts, and swindles all adding to the growing whirlpool of information, which can confuse, deform and cloud what’s passing in the eastern European region. 

After Russia’s invasion of Ukraine officially began, social media was flooded with photos of bombed-out buildings, first-person accounts from Ukrainian civilians fleeing their homes, and even videos purporting to be from soldiers engaged in the fighting.

Given this, and the part that social media now plays in the dispersion of information, the platforms need to work presto to limit any abuse of their networks for questionable purposes, and numerous have formerly legislated plans to alleviate certain rudiments of abuse and misinformation.

How Social Media Platforms are responding to the crisis between Ukraine and Russia

Here it’s how Social media Platforms are responding to the crisis between Ukraine and Russia.

Meta

Facebook is at the main center of the social media information shared within the conflict zone, with around 70 million users in Russia, and 24 million in Ukraine by Nov 2021 which is approximately half of the total population of each respective nation.

Late last week, the Russian Government announced that they would restrict access to Facebook due to Meta’s refusal to remove misinformation warning labels on posts from state-affiliated Facebook pages. Now, Meta has taken that action and also prohibited ads from Russian state media FB pages, and demonetized these accounts, severely limiting the capacity for Russian authorities to use Facebook as an information vector.

Russia also has its own social media and messaging platforms such as VK, OK, Viber, Telegram, and other apps. So they easily communicate and post their activities to motivate Russian citizens. But Meta has taken a strong stance, while it’s also restricted access to many accounts within Ukraine, including those belonging to Russian state media organizations.

In addition to this, Meta has also opened a special operations center, staffed by native Russian and Ukrainian speakers, to monitor for harmful content trends. If users share war-related images and videos, it adds new warning labels to their posts. 

Also, Read – How To Signup VK Account

Also, Read – How to Signup Ok.ru Account

Meta’s also outlined a range of safety features for users in Ukraine, “including the ability for people to lock their Facebook profile, removing the ability to view and search friends lists, and additional tools on Messenger”. Meta works hard to find the misinformation posts from spammers and scammers seeking to capitalize on the situation for engagement.

YouTube

At the request of the Ukrainian Government, Google-owned second largest search engine and top video platform YouTube has announced that it’s restricting access to Russian television networks and youtube channels for users in Ukraine and also suspending monetization feature for a few Russian channels. It also removed Russian state-owned YouTube channels from recommendations and limited the reach of their uploads across the platform.

Russia YouTube Channels Blocked in Ukraine

As per YouTube (via The Wall Street Journal): 

“As always, our teams are continuing to monitor closely for news developments, including evaluating what any new sanctions and export controls may mean for YouTube.”

Twitter

Twitter also announced a temporary ban on all ads in Ukraine and Russia “to ensure critical public safety information is elevated and ads don’t detract from it”. Twitter banned political ads back in 2019, including those from state-affiliated accounts.

The #Kiev hashtag (at 2.5 million posts) was dominant on microblogging platform Twitter, while #STOPWAR (2,52,000), #Ukraine Russia (255,000), #Ukraine under attack (65,600), #Russia Ukraine War (27,800), #Russian invasion (68,700), #Poland (296,000), #Russians (608,000) and #America (774,000) were the other main trending ones on the platform a few days back during russia-ukraine war. 

Ukraine’s official Twitter account wants @Russia to be removed from the platform.

In addition, Twitter’s safety and integrity teams were monitoring the tweets and potential risks associated with the conflict to protect its services, including identifying and disrupting attempts to amplify false and misleading information, said a spokesperson. 

TikTok

Tiktok, the popular video creation app used by more than 1 billion people has been amplifying videos portraying old conflicts, scenes from movies, and even video game battles as if showing on-the-ground live footage.

The short video sharing platform TikTok reports that Russian-affiliated groups are using the app to spread ‘orchestrated disinformation’, while thousands of related videos are being uploaded to the platform, many fake, causing significant headaches for TikTok’s moderation teams. 

As of Friday (Feb-25-2022) evening, videos with the hashtag #RussianInvasion have received 32 million views and videos with the hashtag #RussiaUkraine have racked up 132 million views.

TikTok’s algorithm designed something of a paradox: If you watch a video repeatedly to try to understand whether it’s authentic or return to one after conducting research, “you’re telling the algorithm you want more of this,” Gregory said.

Also, Read – How To Go Live Stream on TikTok

The introduction of monetization option TikTok influencers for popular clips has also added new motivation for bad actors to create fake streams and broadcasts in the app, in a bid to lure viewers, while on the other side, reports have also suggested that Ukrainian TikTok users are using the app to communicate Russian troop locations to Ukrainian fighters.

Let’s hope this war stops soon between Ukraine and Russia and Peace Spreads Everywhere!

Top 10 Most Visited Websites in 2021 – TikTok Beats Google

Top 10 Most Visited Websites in 2021 – TikTok Beats Google

TikTok Beats Google

TikTok is the New Champion of the Internet in 2021. 

TikTok was the most visited website this year, according to the 2021 Cloudflare domain ranking. After August mid, TikTok became the leading website for most of the days of 2021, especially in October and November. In 2020, TikTok was ranked seventh in the list behind Google, Facebook, Apple, Netflix, Microsoft, and Amazon, but now it’s jumped to the top spot due to a covid-driven surge in popularity.

TikTok, which is owned by Beijing-based ByteDance Ltd, drove rapid growth in the internet world and provides interesting short forms of video content to its users. TikTok visitors use its app or browsers to watch videos that TikTok’s secretive algorithms predict and deliver to the users for engaging video content, on a user’s “For You” page. 

According to Wall Street Journal’s previous reports, the key to TikTok’s assessment of user interest is the length of time its users spend looking at a piece of content. Re-watching an item also affects its scoring.

Cloudflare describes TikTok’s journey

“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”

Top 10 Most Visited Domains/Sites on 2021

Here are Cloudflare’s top 10 internet domains which we have visited most in 2021

Top 10 Most Visited Websites 2021

Top 10 Social Media Platforms in 2021

  1. TikTok.com
  2. Facebook.com
  3. YouTube.com
  4. Twitter.com
  5. Instagram.com
  6. Snapchat.com
  7. Reddit.com
  8. Pinterest.com
  9. LinkedIn.com
  10. Quora.com

Also, Read – Top 7 biggest social media sites in 2020

Most Popular Chat (Messaging) Domains 2021

  1. WhatsApp.com 
  2. Telegram.org 
  3. WeChat.com 
  4. Signal.org

Also, Read – Tips and Tricks in Facebook Messenger

Top 10 Most Popular Video Streaming Sites 2021

  1. Netflix.com
  2. YouTube.com
  3. Roku.com
  4. HBOMax.com
  5. Hulu.com
  6. Peacocktv.com
  7. Disneyplus.co
  8. ParamountPlus.com
  9. Sling.com
  10. Iq.com

Also, Read – How to add and change YouTube thumbnail

Top 10 Most Popular E-Commerce Sites 2021

  1. Amazon.com
  2. Taobao.com
  3. Ebay.com
  4. Walmart.com
  5. Jd.com
  6. Shopify.com
  7. Bestbuy.com
  8. Target.com
  9. Rakuten.co.jp
  10. Homedepot.com

According to the reports TikTok.com received more traffic than any other domain that doesn’t mean TikTok has more users than Google or competing social media sites. If TikTok isn’t part of your social media marketing strategy, in 2022 you should give more priority to this platform and create a TikTok marketing strategy for your business.

Best Selling Items on Facebook Marketplace

Best Selling Items on Facebook Marketplace

Facebook Marketplace is one of the simple and great platforms to sell your products online whether it’s new or used. It’s the best place to increase engagement with their products and customers. Facebook Marketplace has more than 1 Billion monthly active users and Shops Crosses 250 Million in the Q1 of 2021. It’s a massive online marketplace that’s available in 90 top countries in the world. This platform is free to use, and creating a listing only takes hardly a minute. 

Selling on Facebook will help you grab potential customers and drive more sales. Before you start your business you need to decide your niche. Finding the right product on Facebook to sell can be challenging. With just a few simple steps, you can create your own Facebook marketplace profile completely free of charge and you can sell and earn money directly from this digital marketplace. 

Top Selling Items On Facebook Marketplace

Want to know what sells best on the Facebook marketplace? In this article, we list out the top and most popular selling items on the Facebook marketplace over the recent years 2021 and 2022. So, let’s dive into what sells best on Facebook Marketplace, so you can start earning today to boost your passive income!

  1. Clothing and Accessories
  2. Electronic Appliances
  3. Home Furnishing Items
  4. Baby Products
  5. Self Grooming Products
  6. Beauty Products and Makeup Accessories
  7. Pet Products
  8. Handmade Items
  9. Drawing and Arts Works
  10. Sports and Fitness Equipment
  11. Cars and Bikes

1. Clothing and Accessories

Accessories and clothes will never go out of style, so if you’re looking for a simple method to start a business, consider selling them! Clothing and Fashion Accessories are the most popular category on the Facebook marketplace. Due to the increased pace of fashion trends, youths are looking for products that differentiate them from others. Products like shoes, purses, hats, sunglasses, scarves, handbags, jackets, hair accessories, and trendy clothes are in demand these days. 

2. Electronic Appliances

Electronic appliances are another most loved category on Facebook for selling. Everything from an old product to a new virtual reality headset can have good sales on Facebook. Online sporting and fighting games are growing at a high speed in the marketplace. Here’s a list of some of the best things to sell on the Facebook marketplace.

  • Old TVs
  • Computers
  • Gaming consoles
  • Video games
  • Headphones
  • Smartphones

3. Home Furnishing Items

During the festival season, the selling of home furnishing and decorative items is always in high demand. Kitchen furniture products such as cooking items, blankets, rugs, Bamboo-whisked cups, flower vases, pillows, decorative pictures, and fancy home decoration items are also popular amongst buyers in the FB marketplace. 

4. Baby Products

Mothers always choose the best for their children. Facebook is a popular social media platform, mostly everyone uses it. Facebook Marketplace store is also a great place for people who make/sell items for babies. Some of the best-selling products on the FB marketplace for babies are Toys, Kids’ storybooks, Kids’ clothing, children’s furniture, shoes, smart toys, and more.

Also, Read: A Complete Guide About Facebook Messenger Kids App

5. Self-Grooming Products

In this 21st century, many people are moving to organic and natural health and grooming products for a healthy lifestyle. Due to the pandemic situation all over the world, people are focusing on homecare products and keeping themselves healthy. So people look out for the best natural grooming items on the Facebook marketplace to buy online. Peel-off face masks usages are increased due to the shutdown of salons so the demand and sales are hugely increased. Some of the best things to sell on the Facebook marketplace are self-care grooming products such as hand sanitizer, Peel-off face masks, Dental care, homemade soaps, sunscreens, body and shower gel, Yoga and Pilates mats, and Drinks made from fermented yogurt.

6. Beauty Products and Makeup Accessories

Beauty is generally a favorite niche for everyone on Facebook Marketplace and one of the top things that people want to buy online above all. They get feedback from those who look the most beautiful and purchase the best products and use them to groom themselves. Some of the most ordered beauty products are hair care products, face creams, perfumes, bangles, earrings, and more.

7. Pet Products

Pet owners are a highly engaged consumer group on the FB marketplace app. Many people adore their pets as if they were children and lavish presents and treats on a daily. Pet supplies are ideal for dropshipping because many of the items have the right size, weight, and durability. Some of the top-selling products on the Facebook marketplace for pets are Petfoods, Dog Chew Toy Toothbrush, Waterproof and Reusable Pee Pads, Pet grooming items, pet clothes, pet beds, and much more.

8. Handmade Items

Nowadays people support many small businesses that sell handcrafted goods. As a result, Facebook could be a good place to start if you sell anything that you produce yourself. Most selling handmade products on this Facebook marketplace platform includes cakes and bakes, sweets, jewelry, greeting cards, artisan perfumes, knit and crochet accessories, candles, and other homemade products.

Also, Read: Facebook Announced a 100 Million Grant Permission for Small Business

9. Drawing and Arts Works

If you’re a good artist, Facebook Marketplace is the best choice for you to sell things like pencil art, illustration, prints or sculptures, etc. These are top-selling items on FB Marketplace in the arts category such as Original art, custom art, pencil art and sketches, digital prints, and Merchandise like mugs, logo t-shirts, stationery, and much more.  

10. Sports and Fitness Equipment

Many people on Facebook look for motivation and encouragement to the sport as well as advice on what equipment and clothes to choose from. There is a lot of competition in this niche, but there is still a lot of space for new ideas and creative marketing strategies. Here is the list of the most selling fitness equipment on the Fb marketplace app.

  • Treadmills
  • Mini exercise cycles
  • Dumbbells
  • Smart body fat scale machine
  • Bench Straight bars with weights

11. Cars and Bikes

You can also sell and buy used bicycles, bikes, cars, and other vehicles on the Facebook marketplace. Before buying, you need to check the paperwork, price, and condition of the vehicle in person. 

These are some of the most sold items on Facebook marketplace.

How to Post Item for Sale on Facebook Marketplace

Follow the below simple steps and know how to post items for sale on Facebook Marketplace within a minute.

  • Open your Facebook account and select the marketplace icon on top of your profile. Or else you can directly click this link https://www.facebook.com/marketplace
  • Tap Create a new listing’ button. Select the type of item, then take a photo of your item and click the ‘Add Photos’ option to upload them.
  • Enter Your item title, description, and price.
  • Select a category of item. Buyers can also filter listings by these so choose an appropriate category.
  • Confirm your location.
  • Click Publish to post your listing live.
How to Post Item for Sale on Facebook Marketplace

That’s it! Your product is posted on the Facebook marketplace. You can also list multiple items on this platform by following facebook’s rules and regulations.

If you want to increase the visibility of your item, you can post to any specific buying and selling group you’re a member of at the same time as you list on Marketplace. Facebook Marketplace also offers sponsored ads that are available through Ads Manager, just like all the other ad formats. You can easily create your own ad set, define your budget, and select an ad placement. These paid ads on the Facebook marketplace appear between regular product listings on the Marketplace (mobile only), helping businesses reach more users where they’re already scrolling and shopping with purchase intent.

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Helpful Tips and Tricks in Facebook Messenger

Facebook Messenger Launched a New Chat Themes, Quick Reply, QR Code, and Payment Link Features

Facebook Messenger Launched a New Chat Themes, Quick Reply, QR Code, and Payment Link Features

Facebook Messenger New Features 2021

Facebook Messenger announced three new features launching in its app. They announced a new set of sponsored chat themes for Messenger chats, as well as a new quick reply bar for shared images, and QR codes, and payment links for easier to request and send money through messenger even if they aren’t Facebook friends. This feature is rolling out to US Messenger users if they have an updated version of the Facebook Messenger app. Soon it will be available for all users around the world.

Messenger Chat Themes

F9 Messenger Theme – Facebook has added a new Messenger theme called the F9 chat theme. It’s the Fast Saga’s 20th anniversary, so time to lock in for a Fast & Furious movie marathon in preparation for the newest story in the series! This sponsored theme is available within the app. 

Olivia Rodrigo Theme – Facebook also added a theme from Olivia Rodrigo, to celebrate the launch of her new album Sour. This chat theme featuring with Olivia’s signature face stickers. 

World Oceans Day Theme – To Keep your conversations afloat with the new World Oceans Day messenger chat theme, which not only lets you virtually explore the world’s oceans but also promotes sustainability and the importance of keeping our oceans clean for the future generations.

The new chat themes are now available in both Messenger and Instagram apps.

Facebook Messenger Chat Themes

How To Enable New Messenger Chat Themes? 

To enable these new messenger themes, choose a conversation, navigate to its settings, and click ‘Theme’.

Messenger Quick Reply

With the new quick reply bar to the messenger, when viewing media in a message thread. It’s much easier to have conversations by photo or video without needing to go back to the main chat thread. Users can just tap on the photo and send a response through the quick reply bar at the bottom of the app screen. 

Previously, if your friend sent you a video, you clicked to watch it through an expanded whole screen and you had to exit the media view to respond to it. This new update will streamline that connection, which could help to facilitate more engagement.

facebook messenger quick reply

Facebook Payment QR Code

Facebook also launched Venmo-like new QR codes and payment link options in Messenger, for quicker funds transfers within the app. The main feature here is, you can send or request money even if you’re not connected to the person already. Users just need to visit their Messenger settings and tap “Facebook Pay,” then share the payment link or allow a friend to scan the QR code.

Users who want to send and receive money in Messenger have to be at least 18 years old, and they have a Visa or Mastercard debit card, a PayPal account, or one of the supported prepaid cards or government-issued cards, to use the payments feature. They’ll also need to set their preferred currency to U.S. dollars in the app.

Facebook Pay QR Code

Facebook Messenger explained, 

“No need to download a separate payment app or add new contacts on the fly! To access your personal QR code and payment link, visit your Messenger settings and tap “Facebook Pay.” Simply share the payment link or allow your friends to scan your QR code to send or request money.”

Facebook gives more importance and working to make Messenger a more useful application, in more ways, and with the capacity to make payments in-stream, that could help the company add in more business transaction tools and other processes to improve its utility.

Personal Data of 533 Million Facebook Users Stolen by Hackers

Personal Data of 533 Million Facebook Users Stolen by Hackers

Facebook Data Breach

Personal data of million Facebook users, together with names, birth dates, and phone numbers, has reportedly been leaked on internet sites by hackers.

Around 533 million users from 106 countries, according to Business Insider executive, that 1st rumored on its availableness. the data seems to be many years previous, in January by Alon Gal, CTO of law-breaking intelligence firm Hudson Rock. However it’s another example of the large quantity of data collected by Facebook and alternative social media sites, and also the limits to however secure that data is.

Facebook has been facing these data breach issues for quite a long time. In 2018, the social media giant handicapped a component that permitted clients to look for each other utilizing telephone numbers after disclosures that the political firm Cambridge Analytica had gotten data on up to 87 million Facebook clients without their insight or assent. 

In December 2019, a Ukrainian security specialist revealed discovering an information base with the names, telephone numbers, and exceptional client IDs of more than 267 million Facebook clients — essentially all US-put together — concerning the open web. It is hazy if the current information dump is identified with this data set. 

“This is old information that was recently written about in 2019,” the Menlo Park, California-based organization said in a proclamation. “We found and fixed this issue in August 2019.” 

How your Facebook Data could be Used?

Dr. Andrew Quodling, a specialist in the administration of online media stages at the Queensland University of Technology, said that the information could be utilized to access individuals’ Facebook accounts yet additionally messages and records with other web-based media destinations. 

When a programmer has your email, they can attempt to login into your records by matching your email with basic passwords. 

“Individuals will take such a simple run at basic hacks – attempt the main 100 most normal passwords, and attempt to get in with animal power,” he said. “So anybody utilizing the secret key 123 on that rundown would be in a tough situation.” 

How to Check Your Facebook Data Leaked or Not? 

TNW reports that haveibeenpwned.com now has a copy of the information, permitting you to check whether your information was exposed on the internet or not.

  • Go to haveibeenpwned.com on your phone or desktop browser. 
  • Enter your email address. 
  • If in case your email was compromised, you’ll get a warning to change the password and enable two-factor authentication. You can also scroll down on the page to see all the breaches that may have included your credentials tied to the email address you entered.

At this moment, you can just look for your email address, yet TNW says it’s conceivable the information base will be extended to permit telephone number pursuits as well. 

Shockingly, it doesn’t yet follow telephone numbers, which were the most widely recognized client field in the new Facebook spill. 

As usual, we suggest ensuring your protection by utilizing a secret word supervisor for every one of the destinations and administrations you use and turning on two-factor authentication were upheld. This squares two of the most widely recognized types of assault: word reference assaults, where the programmer attempts an assortment of ordinarily utilized passwords; and giving accreditations from one penetrated site a shot a lot of others.

What to do if your data was breached?

In any information break, it’s imperative to guarantee character reports, for example, driver’s permit and visa subtleties, haven’t been undermined. If they have, supplant them right away. If your email address was compromised, change your secret phrase for that record, and set up two-factor authentication where possible. 

To secure yourself in the future, utilize a secret word director – like 1password, LastPass, or Keeper. These are paid administrations that can produce long and troublesome passwords for your records, and store them for you so you don’t need to recall them. 

In any case, Dr. Quodling cautions that there is just such a lot of clients can do to forestall their information being utilized, aside from simply stopping the web-based media stages through and through. 

“You could be significantly security cognizant and secure, and still get captured out by deficient security rehearses at different associations you depend on,” he said. 

“The test is in every case what amount of a danger would you say you are specifically able to take?”

Social Media Platforms Launches A New Initiatives to Celebrate Black History Month

Social Media Platforms Launches A New Initiatives to Celebrate Black History Month

What is Black History Month

Since 1976, officially in the U.S.A has celebrated February as Black History Month for achievements by African Americans and a time for recognizing their central role in U.S. history. It’s also known as African American History Month, the event grew out of “Negro History Week,” the brainchild of noted historian Carter G. Woodson and other prominent African Americans. Since 1976, every U.S. president has officially designated the month of February as Black History Month. This Black History Month also celebrates other countries around the world, including Canada and the United Kingdom, also devote a month to celebrating Black history.

Importance of Celebrating Black Culture

2020 saw a resurgence in social activism and discussions about the enemy of prejudice, with numerous brands partaking. Furthermore, Black History Month can be an expansion of that. However, to make a real connection with your audience, make sure to support and team up with Black-owned businesses, local area pioneers, and creators. 

Diversity in marketing is very important for both millennials and Gen Z. Also, with colossal purchasing power, these ages will driveways of managing money in the years to come. As you plan your Black History Month content, consider how it fits in your brand’s marketing strategy and how you can proceed with the discussion in the months to follow.

5 Ways to Celebrate Black History Month on Social Media

  • Creator Spotlights and Q&As 
  • History Lessons and Fun Facts 
  • Advocate for Change
  • Amplify Black Voices 
  • Quote Posts 

Black History Month Celebration on Social Media Platforms

At the last week of January 2021 itself, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event. 

Facebook

Facebook launched a new We The Culture creative community to showcase Black creators, while its Lift Black Voices hub will feature honor and celebrate “the past, present and future of Black communities” throughout the month. They also showcase Black creators via custom logo designs throughout the month. Facebook has allocated $10 million over two years to fund a new Black Gaming Creator Program to help Black gaming creators develop their presence.

https://fb.watch/3p9nGk7m0Q/

Facebook’s also launching a new, four-part series on Facebook Watch to showcase Black contributions in music. “Each episode of “Forward: The Future of Black Music” will feature a music icon shining the light on a newcomer they believe to be the future. Influenced by the classic TV series “Iconoclasts,” viewers will be a fly-on-the-wall for a musical experience with a legend and their successor. The series will also be viewable on Messenger’s Watch Together.”

Instagram

Instagram is advancing Black voices and their commitments using the #ShareBlackStories hashtag, which it’s been hoping to lift to help the Black people group, which has been lopsidedly affected by the pandemic. Instagram’s additionally adding new creative tools in the Instagram Camera to enable users to participate in the occasion, while it’s likewise facilitating workshops and different occasions for Black makers.

https://www.instagram.com/p/CKwo7JWBKjv/?utm_source=ig_web_copy_link

YouTube

YouTube says that it has “a large group of energizing exercises arranged” for Black History Month, which will start with another grandstand of work of art from Black visitor craftsmen that will be highlighted on the YouTube landing page, “alongside curated content from Black Creators and ability across our Spotlight and TV surfaces – including new YouTube Originals and Kids content.”

TikTok

Recently TikTok has launched a new “Black TikTok Trailblazers” list.

“These individuals were recognized and nominated by the North America #BlackTikTok community for being leaders and pioneers on and off TikTok. Our Trailblazers are using their platform to educate, entertain, and advocate for the Black community.”

TikTok is also adding a new #MakeBlackHistory banner on the Discover page, to connect users to a schedule of TikTok LIVE programming featuring Black creators and artists, while it’s also rolling out new creative effects and stickers linked into the event.