Top 7 Biggest Social Media Sites 2020

In this technology world, people have always looking for ways to connect socially with each other through the internet. So which is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.  

In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks usually listed based on a high number of user accounts or strong user engagement. 

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Snapchat
  6. Pinterest
  7. Reddit

Facebook

  • Headquarters: Menlo Park, California
  • Founded By: Mark Zuckerberg
  • Year: 2004
  • Active Monthly Users: 2.45 billion

This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform surpassed 1 billion registered accounts with 2.45 billion monthly active users. 

Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech and business posts, that help to engage the audience without investing in ads. By joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.

Twitter

  • Headquarters: San Francisco, California
  • Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
  • Year: 2006
  • Active Monthly Users: 330 million

This social networking site enables you to post short text messages up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users. 

Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.

LinkedIn

  • Headquarters: Mountain View, CA
  • Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly 
  • Year: 2003
  • Active Monthly Users: 310 million

LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you. 

It might not be the entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.

Instagram 

  • Headquarters: Menlo Park, California
  • Founded By: Kevin Systrom, Mike Krieger
  • Launched: 2010
  • Active users: 1 billion

Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.

This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.

Snapchat

  • Headquarters: Los Angeles, CA
  • Creator: Evan Spiegel
  • Year: 2011
  • Active Monthly Users: 360 million

This social media platform that enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting the young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat is just 13-year-olds, an average of 30 minutes a day they are spending on this app. This the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.

Pinterest

  • Headquarters: San Francisco, CA
  • Founder: Ben Silbermann
  • Year: 2010
  • Active Monthly Users: 322 million

Pinterest is a photo-sharing social media site that discovering new ideas and posting or pinning videos or images to their own or other’s board. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness and DIY-related pins. 

Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audienece is female then must invest time to build pinterest profile

Reddit

  • Headquarters: San Francisco, CA
  • Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
  • Year: 2005
  • Active Monthly Users: 430 million

Reddit tagline itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post get lots of upvotes will move to the subreddits top post and also possible to feature on Hot page. 

According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you cant imaginable.This a place for every brand and business to finding the niches where your potential customers are active and market your business in reddit.

Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.

More than 1.3 billion Facebook account holders use Facebook Messenger every month to stay in touch with their family and friends which is only second to WhatsApp (1.6 billion). Facebook Messenger is full packed messaging app that provides all features to their users to connect their friends and family in all possible ways. Regularly Facebook updated its messenger and other applications.

Facebook Messenger Tips and Tricks

Here we listed some of the best tricks and tips of Facebook Messenger that should know before you use the Messenger app next time to chat.

The first thing you need to do is make sure that you have the latest version of the Facebook Messenger App, which can easily be downloaded from the iOS app store and the Android google play store.

Message Delivery and Read Status

When you send a message through Facebook Messenger, you can easily identify the status of those messages, the same as WhatsApp application.

When you see, Open blue circle – that means your message is being sent to the recipient. Open blue circle with a checkmark – our message has been sent. A Filled blue circle with a checkmark – indicates that your message has been delivered, though the recipient may not have read it yet. If you see a small profile picture of the profile owner, then the recipient has read the message. 

A red circle indicates that your message was failed to send. It may be network connection issues.

How to make a voice or video call

You can make a voice or video call by simply tap the phone icon in the top-right corner of the messenger for a normal voice call or the video icon next to it for a video call. While making a call, connect your device to Wi-Fi for a clear voice without any disturbance, but if you’re making a call through a cellular network, then sometimes the voice is not clear. 

How to send an audio message

If the person you want to talk to isn’t online, you can always send an audio/voice message for them to listen to later. All you need to do is tap the microphone icon on Facebook messenger. Long press the red button to record your message and then send it to your contact.

How to Send Photo or Video

If you prefer to send a photo or a video to your Facebook contact, then tap the camera icon. Open the camera on the Facebook app and take a photo or record video to send. You can also add special effects and masks through this feature.

Facebook “My Day” Story

After Snapchat, Facebook has added a feature called “Messenger My Day,” which lets you share updates with all your Facebook friends at once. Those updates are like Snapchat, disappear after 24 hours.

To add a photo to your Day, open your Messenger app and select Add to your day. Then, take a photo or video, and tap the arrow key in the bottom right-hand corner. You’ll then choose whether to only add the item to your day or also send it to your friends directly and also add it to the camera roll.

Facebook Chatbot

Facebook chatbot feature is one of the best and most innovative, which are works on algorithms that you can interact with instead of talking to an actual human. This is helpful for users in getting news, facts, sports updates, and weather updates instantly. Facebook messenger users can search for a bot directly in the search box.

Emojis, GIFs, and Stickers

Quick reply icon – One of the quickest and easiest ways to respond to a message is to tap the blue thumbs-up icon. Now you can make your thumbs-ups as big as you’d like by holding tight on thumbs-ups icon. You can also choose your favorite emoji to replace thumbs-up and users can able to enlarge this emoji just like the thumbs-up icon.

Add Gifs – GIFs can be ideal for conveying how you feel through images without text. Facebook Messenger taps into various GIF search engines to get you the perfect result. To add a GIF to your conversation, just click the emoji icon in the textbox, now search for a GIF that you want and then send that’s it.

Add Sticker – If you want to send a sticker in a message, then tap the smiley face icon. The stickers are classified into various sections, so you can enter specific terms to search and find the exact stickers that you want. If you don’t find the sticker that what you’re looking for, then you click the plus icon on the right to get into stickers store for more options.

Send balloons – If you want to send ballons on flying in the messenger, just open the emoticons and choose the light bulb icon and you’ll find a balloon emoticon. When you send it, thi will trigger an animated burst of balloons for your recipient. You can also able to see the animation of ballons when you click to send.

Share Location – If you want to share your current location in real-time, then simply open a conversation with a contact or group of contacts, tap the plus icon, and click on Location. Then tap Share Live Location, and the recipient will see your real-time location for the next 60 minutes. 

Set Nickname 

If you prefer to use a nickname for a special person in a conversation, then you can simply click on their name at the top of a conversation and type Nicknames that you want to set a nickname for that person.

Change Conversation Color  

You can also change the conversation color based on your wish. From the same menu where you set a nickname, you can select the color field. This will change the color of your conversation with that person. So that you can differentiate if that person is a business or a personal contact in Facebook Messenger.

Mute Chat Conversation 

Sometimes, especially in a group conversations, you’ll get too many notifications from friends. It’s annoying and checks them when your phone beeps. The Facebook messenger allows you can mute specific conversations easily. By simply tapping the name at the top in iOS or the “i” in the top right of the Android app. Afterward, tap Notifications and you’ll be presented with a host of options for muting the conversation based on time duration.

Check messages from non-friends

Facebook Messenger allows unknown persons to send messages. If you want to check, just click Message Requests near the top of the messenger. There you can read find messages if someone sents to you means you decide to accept or ignore them. 

Play Games

If you want to play games in Facebook Messenger, then click the plus icon on the left of the typing field and choose Games. You can find lots of games such as Snake, basketball, and Bat Climb to play and also challenge your friends.

How to send money in messenger

You can able to send money through messenger if you’re over 18 and lives in the United States. All you have to do is add a Visa or Mastercard to your Facebook Messenger account, then you can send money to anyone through the app. To add your card, just tap the plus icon, tap Payments, choose the amount you want to send and tap Pay. The receiving person also have to add a card to receive their money. You can also send money to a group of people at once. 

Request a Ride with Uber

Another superb feature is you can request Uber taxi through the Facebook messenger app. To book a uber ride, select the “…” icon and choose “transportation.” You’ll then be taken to Uber where you can request a ride and pay for it.

Dark Mode Option

Messenger’s dark mode feature provides less brightness while maintaining contrast and vibrancy. Dark mode cuts the glare from your phone for use in low light situations, so you can use the Messenger features nicely. To activate dark mode in Facebook messenger follow the below steps.

  1. Open the Facebook Messenger app.
  2. Tap on your profile picture in the top-left corner.
  3. Toggle Dark Mode on.

Snapchat’s “Here For You”

Snapchat launched a new set of wellness and mental health tools, including a search tool called “Here For You” sources tells Axios. The ultimate goal of this would be to ensure that searches for terms that suggest someone is struggling with their mental health would lead to accurate and constructive content like depression, suicide, and anxiety.

Features of “Here For You” Tool 

Snapchat’s ‘Here For You’ feature will have a separate section within Snapchat’s search results. When users enter the types in words which could imply that they need help with health and wellness issues.

  • This feature includes mental health experts, as well as content from partners on topics such as anxiety, mental health, and suicide.
  • For example, if a user were to type the word “anxiety” into Snapchat’s search function, it shows a new series “Chill Pill” would surface, as well as episodes of some of its other popular shows that show anxiety-relieving videos.
  • It also surfaces Snapchat’s original programming from Snapchat that talks about issues like suicide or depression in a constructive way.

Snapchat Explained “We’re starting with a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them. Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.

Health and Wellness Features on Other Social Platforms 

Many social media platforms are starts to invest in health and wellness areas to ensure the wellbeing and loyalty of their users.

  • Pinterest introduced emotional wellness activities like deep breathing exercises for users searching for resources around matters like anxiety or stress.
  • Instagram has focused heavy resources on combating bullying on its platform and has worked to expand its suicide content ban.

Nowadays, many Snap users engaged with lenses, filters and creative tools that promote safety and privacy, which include new Filters and our first-ever Snappable quiz. Snapchat encourages all users to check out these new Filters and their quiz features to create a safer internet!

Helpline Number for Suicide Prevention 

If anyone struggling with mental health issues, there are always lots of people ready to help. The National Suicide Prevention Lifeline offers a free phone service on 1-800-273-8255 and a live online chat facility. 

Musical.ly 

Musical.ly was one of the popular short form (15 seconds) video streaming and sharing app, with over 100 million users, up until August 2018. This app allowed users to make a short video with music and dialogue options, which they could lip-sync and make funny or entertaining videos.

This Musical.ly app was widely popular with some content creators rising to the hall of fame based on their engaging content on this platform. The users created and shared their Musical.ly videos on social media platforms like Facebook, Instagram, Twitter and other apps that increase its popularity.

In August 2018, the app was acquired by a Chinese company ByteDance and they changed the Name as Tik Tok. All of the users’ accounts and video contents were present on Musical.ly were automatically transferred to the new Tik Tok app.

Musical.ly and TikTok

Who Made Tik Tok App?

TikTok is a short form of a video-sharing app that allows users to create and share 60-seconds videos, on any topic with filters, music, animation, special effects, and more. It’s available in over 150 markets and 75 languages. 

It is owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. TikTok App also maintains a separate app for the Chinese people, known as Duyin, which has over 400 million active monthly users. As for the addition of Western markets, TikTok now has more than half a billion monthly users worldwide, with nearly 80 million downloads in the United States and additional stats is, Tik Tok was the number one downloaded app in the iTunes App Store.

Zhang Yiming, the 35-year-old software engineer who founded the app and now has a net worth of $16.2 billion as Forbes Estimates. He is also China’s 13th wealthiest person ranked by Bloomberg Billionaires Index. Zhang was born in 1983 in Fujian and his parents worked as civil servants. His name is based on Chinese proverb about “surprising everyone with a first attempt”. As the name implies, his TikTok app hits big reach on the first attempt, now made one of the leading users using apps within 2 years.  

Can You Make Money on TikTok?

TikTok won’t give money directly to you. But you can earn money through TikTok only if you get sponsorship opportunities. TikTok majorly monetizes through Ads and Sponsored marketing. If you want to make money on TikTok, you must have attractive content and followers. This totally depends on how good your engagement rates are on TikTok. It’s based on how many comments/likes to view ratio your videos have and how much popularity you have achieved.

Snapchat’s Bitmoji TV

Snapchat has now launched its new Bitmoji TV which will be a weekly “show” within Snapchat that stars you and your friends’ Bitmoji avatars. The show launched on February 1st, and it will have a season of 10-episodes, with new episodes debuting weekly, reports Variety and each of these episodes will run about four minutes. ‘Bitmoji TV’ will create the custom Bitmoji avatars of you and your Snapchat friends the stars of their full-motion cartoon series.

Snapchat users have to link their profile to the Bitmoji account to get access to use “Bitmoji TV”. If you update your Bitmoji with a new wardrobe then the animation will be rendered dynamically and it shows the next episode you watch. The script and storyline remain the same for everyone, though. 

Bitmoji TV Episodes

In each episode, your personalized Bitmoji will pal around with Bitmojis of your friends through scripted episodes written by the Bitmoji team. In the first episode, for example, you’re competing for the title of “America’s Best Bitmoji” — a la “American Idol” or “The Voice” — in front of a lineup of judges that includes Randy Jackson. The next two episodes are “Mime Cops” and “Spy Squad.” Remaining episodes will feature guest appearances by comedians including Riki Lindhome Andy Richter and Jon Lovitz.

Sean Mills, Snapchat’s head of content said that the first season of “Bitmoji TV” will not telecast any advertising because “it’s such a new experience” and the company wants to get people excited about it watching the show. One of Snap’s smartest innovations was Bitmoji Stories which is the ancestor to Bitmoji TV. These daily Bitmoji Stories interactions starring your avatar by tap frame-by-frame through short comic strip-style. 

In 2016, Snapchat acquired Bitstrips, the maker of Bitmoji for $64.2 million. With this Bitmoji app, users can create their own profile with a digital likeness, including customized outfits, and then send to friends’ different cartoon emoji of themselves. Eventually, Snap began expanding Bitmoji’s uses. 

In 2017, Bitmoji has introduced 3D features and users could start using this augmented reality characters on Snapchat. The very next year they improved their graphics and launched the Snap Kit developer platform and Bitmoji Kit. These features allow you to login Snapchat and use your Bitmoji as a profile pic. Soon they were appearing as Fitbit smartwatch faces, alongside Venmo transaction, and on Snapchat-sold merchandise, from t-shirts to mugs.

Watch Bitmoji Tv

To watch Bitmoji TV, Snapchat users can find the show on the Discover content menu or visit this link. Users also can subscribe to the show to receive instant notifications for new episodes.

Instagram Story Features

The Story feature was initially added on Snapchat and later Instagram and other social media platform apps such as Facebook, Whatsapp, Youtube and all other sites copied and implemented. This story feature was quickly accepted by the users and social media marketers to boost their marketing and to engage existing followers by doing certain activities. Over 1 Billion Instagram users create and post stories daily and around 70% of US businesses use the story option to boost Instagram account and get more views on your stories. Instagram Stories is a powerful feature to improve your social media marketing business as well as personal branding.

Do you consistently post stories on Instagram and would you like to get more views on your Instagram Stories? Then, this blog will give you some tips and tricks to get more views on your Instagram Stories.

Top 5 tips to increase views on Instagram Stories

  1. Post different types of creative content
  2. Post Stories Regularly
  3. Make Polls or Ask Questions to Interact with Followers
  4. Use Stickers to Engage Followers
  5. Try Instagram Story Ads

Creative Story Content

If you want to know which is the Best Instagram Story Content for your page, then you have to check Instagram Insights. There you will get an idea to choose what content your followers liked most. This Insights option is only available for Instagram Business Profile.

To get loyal followers, you have to make your content unique and creative. While making content for Instagram stories, change the dimensions and the story should be attractive and thoughtful too.

Post Stories Consistently

How often are you posting to your Instagram Stories? Your answer is less than three per day, then you’re limiting your IG Stories ability to reach its audience. You are limited to posting up to 100 Stories in 24 hours so you need to bear this in mind. But Instagram marketing experts suggest to posting at least 7 to 10 stories per day. The most recent posted stories are appearing on first that is closest to your Instagram profile logo.

What Should you post on Instagram Story

You can post anything into your stories: photos, videos, and boomerangs. 

  • Photo, Video, and Boomerang are the three major options available for IG Stories. You can select either one or combine them if you want to post via Stories.
  • The second option is to share your regular posts via Stories. You can choose your best photos and videos on your feed and share that as a “post to stories” option.

Posting at peak times of user activity will also give a big increase in views on your IG stories. Peak times varies based on audience & location.

Make Poll or Ask Question to Interact with Followers

Have you ever wonder what your followers think of your posts? Well, ask them. Ask Questions and Make Poll features are the best options to engage and interact with your followers. You can ask questions about your content or general things like what do you like, what is your favorite holiday spot, what makes you happy and more. To reach and get more engagement, you can ask questions that make sense and conversational one.

In Make Poll option, you can create polls like Yes or No questions, This or That questions. For example, post any two-color clothes and ask your followers to pick which one is nice.

These features not only increase user engagement & retention for your IG Stories; it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.

Use Stickers to engage with your followers

With IG stories, you can add stickers like polls, questions, emoji sliders, and other stickers to boost interaction with followers. 

Create games with IG Stories: There are a lot of games you can play with your audience via Instagram Stories by using widgets and visuals posts. They’re a lot of fun and, most importantly, engaging.

Countdown Sticker: It is a very useful feature when you announce a product launch, a new service, or a major sale. This feature can be used during contests as well to remind your audience how much time they have left to enter.

Emoji Slider: This is also one of the best options that you can use to maximize your audience interaction. You can ask any questions and use this slider to receive a quick, visual response from your followers.

Location Tags: This location tag will help you to mention current location address that helps to find a new audience and also targeting the right people for your business aspects. People from a specific location will search that specific location by tag to see what other people or business posts. 

Hashtags: Hashtags are a very important feature that can increase your story views, brand’s exposure and help you reach more people. Hashtags are only available as stickers or as texts placed over the image itself. 

Instagram Highlights: This feature was launched to showcase your best Instagram Stories in the “Highlights” section. Here, you can save any story that you want to keep permanently so your audience can go watch it any time they want. As you may already know, Stories disappear 24 hours after they’ve been posted. With Highlights, you can save them for as long as you want, thus transforming them from volatile into permanent content.

Create Group and share stories: Another easy and effective way to reach more views of your Instagram story is via DM groups. Yes, you can create groups based on interest and share via the “direct message” option. 

superzoom feature: This is yet another feature available on Instagram Stories, it makes your story creative around a single image.

Want to how to use the superzoom feature?

Open your Instagram account and create a new IG Story. Swipe left for more options and cycle through them until you get to the superzoom feature. Press the camera button and start shooting.

Create IG Stories Ads

There are over 15 million business accounts on Instagram, in that over two million users using IG advertising. If you have a budget for these kinds of expenditures, you should also become an advertiser on Instagram.

IG Ads can help you reach new audiences and collect fans and followers faster and more efficiently than if you were to do it via regular posts. All you need is a budget and, of course, a clear vision for the designs, a clear message, and attractive CTAs.

I hope these tips will surely help you to get more views on Instagram and also reach the target audience. Here we share some of the best strategies to use to increase your Instagram audience with Stories, to find new and improved ways to use this feature and boost your views. 

Tokyo Olympics 2020: NBC Partners with Snapchat

The Leading social media platform Snapchat has signed a new deal with NBC to telecast exclusive shows around the 2020 Tokyo Olympics. NBC Olympics and Snapchat hands together and renewed to present coverage of the XXXII Olympic Games in Tokyo, as well as the U.S. Olympic Team Trials, to all Snapchat users in the U.S.A. It’s the third consecutive time these two companies joined on, following the Rio 2016 Summer Olympics and the 2018 Winter Olympics in Pyeongchang, South Korea. During 2018, NBC Olympics’ content on Snapchat reached more than 40 million unique users in the United States which is over 25% from the 2016 Rio Olympics.

As reported by Variety, US broadcaster NBC will release more than 70 episodes across four daily shows on Snapchat, which is more than triple the number of episodes compared to the 2018 winter Olympic Games. This is the first time, NBC Olympics will create highlights of 2 shows daily, which will be updated in near real-time throughout the day with key moments from the game day in Tokyo.

There will be also two unscripted shows, including the return of ‘Chasing Gold’, which explains the journeys of Team USA athletes and their preparation to compete for gold on the world’s biggest sports feast. The second show will be a recap of the day’s memorable Olympic moments.

NBC Olympics president Gary Zenkel said. “Snapchat is a very influential platform,” and “They have a large and young audience that we want to reach, and we also want to offer our advertisers a way to reach that audience.” NBC is the official seller of advertising for all the content to be published on Snapchat during the Tokyo 2020 Olympics. 

The Peacock subscription streaming video service will feature all the live coverages of the Tokyo Olympics Opening and Closing Ceremonies before they air on NBC in primetime. It will also stream three daily Olympic shows such as Tokyo Daily Digest, Tokyo Live, and Tokyo Tonight.

Snapchat Audience

According to Snap, Over 210 million users daily login Snapchat in the third quarter of 2019 and spending an average of around 30 minutes per day on the app. In the U.S., the company claims Snapchat reaches 90% of all 13- to 24-year-olds and 75% of those 13-34.

Sean Mills, Snapchat’s head of content said, “This is big because it expands on what we’ve done in the previous two Olympics. We’ve never had this level of coverage.” and also “There’s an entertainment aspect, a sports aspect and a news aspect to the Olympics it’s like almost like no other event.”   

The NBC Olympics four daily Snapchat Shows

  • Highlights show comprising NBC Sports broadcast footage and editorialized captions (premiering June 2020)
  • A single Olympic event highlights show that will be updated in near real-time and will feature HD clips of Team Trials and Tokyo Games (premiering June 2020)
  • A daily NBC Olympics hosted studio show focused on storylines, memes, trends, and culture around the Tokyo Games (premiering July 2020)
  • “Chasing Gold” is a series that describe the Team USA athletes competing in this Olympics (premiering July 2020)

NBC also made a similar deal with Twitter, to telecast Olympics content including an exclusive 20-minute live daily studio show from Tokyo.

Related Article

How to Delete Your Snapchat Account

LinkedIn Statistics

With over 660 million users in more than 200 countries, LinkedIn is one of the fastest-growing social media networks that provide wide opportunities for marketers who looking to target audiences with all business categories.

  • 92% of Fortune 500 companies use LinkedIn
  • 77% of recruiters are using LinkedIn to hire.
  • 46% of Social Media traffic is coming to B2B company sites.
  • LinkedIn InMail has a 300% Higher Response Rate than normal Email.
  • LinkedIn is 277% More Effective for Lead Generation
  • 310 million monthly active users a month and spends 17 minutes on the platform per month.
Linkedin-User-Statistics-2019 - Social-Singam
LinkedIn-User-Statistics-2019

LinkedIn Growth Rate in 2023

According to the new report from the leading marketing research firm eMarketer, the LinkedIn platform is growing faster than we expected. In 2019, the number of monthly U.S. LinkedIn users increased by 8.8% which is higher than the previous year’s estimate was just over 7%. This year, we may expect that there will be around 62.1 million U.S adult LinkedIn users which will grow 4.2% in 2021 that is 64.7 million. By the end of 2023, we expect there to be 68.8 million users access LinkedIn, forecasting by eMarketer. 

LinkedIn for B2B Businesses

These new stats are based on updated membership data from parent-company Microsoft and other sources. For businesses on LinkedIn, user growth could be increasing because of ad performance and content engagement. The Microsoft-owned network has been steadily improving and targeting new business features and format options over the past few years.

Revenue wise, this business social platform continues to grow, mainly from B2B advertisers. This 2020, LinkedIn will see around $1.59 billion in ad revenues which is growing more 11.2% to $1.77 billion in 2021.

Linkedin-user-growth-rate-social-singam

eMarketer principal analyst Jillian Ryan said, “LinkedIn continues to innovate its platform and offerings for both users and advertisers.” 

“Although, when compared with social platforms like Facebook and Instagram, LinkedIn can be considered a slower follow, the social network has recently launched features like LinkedIn Live and Events,” she said. “While these new experiences aren’t unique to LinkedIn, the use cases for professional audiences can be differentiators for maintaining current users and attracting new ones.”

Youtube Statistics

YouTube is the most searched term on google that has well over a billion users, and people spend countless hours on the site. Over 2 billion people watch more than 5 billion videos each day on youtube. It’s also become a platform for YouTubers to become superstars in their own right. As of 2019, there are more than 31 million channels on Youtube and it is 25% more than the previous year.

There are lots of YouTube channels that upload videos daily, including the videos created by top YouTubers to entertain us, think us, and know more about the world in every category.

We all have some favorite Youtube channels and YouTubers which fall into different categories including gaming, comedy, tech, music, and many others. So you want to know who are the most subscribed youtube channels? Here’s a list of much-awaited top YouTubers and channels at the end of 2019.

10. Justin Bieber (47.8 million subscribers)

9. Dude Perfect (47.8 million subscribers)

8. Zee Music Company (48.3 million subscribers)

7. WWE (52.6 million subscribers)

6. Canal KondZilla (54.4 million subscribers)

5. SET India (62.1 million subscribers)

4. 5-Minute Crafts (63.2 million subscribers)

3. Cocomelon – Nursery Rhymes (68.8 million subscribers)

2. PewDiePie (102 million subscribers)

1. T-Series (123 million subscribers)

Most Subscribed Youtube Channels 2019 

10. Justin Bieber (47.8 million subscribers)

Justin Bieber is one of the well known Canadian singer and songwriter who has the 10th-most-subscribed channel on YouTube with over 47.8 million subscribers. Bieber one of the most-watched artists on all video-sharing sites. 

His channel contains official music videos of his own composition, live performances, and interviews. He began singing at the age of 13 and now he is having several record-breaking videos with billion views. Justin Bieber also contributed to a remixed version of Despacito song which has more than 640 million views since its release in 2017. 

9. Dude Perfect (47.8 million subscribers)

Dude Perfect is an American comedy sports group from Frisco, Texas-based youtube channel started in 2009. They consisting of “5 Best Friends and a Panda.” Garrett Hilbert, Cody Jones, Twins Coby, Cory Cotton, and Tyler Toney all are former roommates and high school basketball players.

This group has uploaded over 200 videos and they also have several Guinness World Records. They also have the records of most T-shirts hung on a washing line using pegs in one minute, and most pencils snapped in one minute.

8. Zee Music Company (48.3 million subscribers)

Zee Music Company is a subsidiary of India’s Zee Entertainment Enterprises Limited (ZEEL) which has over 48 million subscribers and more than 222,000 hours of Hindi programming. 

All videos uploaded on the channel is an official music video from the likes of Aakhri Baar, Zurana, Nain Shikari, and more.

In May 2019 alone, this channel gained over 2 million subscribers resulting in 894 million video views.

7. WWE (52.6 million subscribers)

World Wrestling Entertainment (WWE) Youtube channel is seventh-in the list, with 52.6 million subscribers. WWE channel contains more than 1,500 videos including Monday Night Raw and telecasted SmackDown LIVE every Tuesday night. They also upload the videos of behind-the-scenes footage of WWE matches.

6. Canal KondZilla (54.4 million subscribers)

Canal KondZilla YouTube channel launched in 2012 by Konrad Cunha Dantas who is a Brazilian music video producer, director, and writer. Now, this channel has over 54.4 million subscribers and over 23 billion views.

This Youtube channel has over 700 music videos which include Koral Conká, DJ Marlboro, MC Guime, Preta Gil, and more artists. He received the Multishow Awards for the music video Tombei, by Koral Conká which is the Best Music Video in 2015.

5. SET India (62.1 million subscribers)

Sony Entertainment is an Indian Hindi television network launched in 1995 and entered started the YouTube channel in 2005. Now, this channel 31,000 videos with 62.1 million subscribers. They originally played Top 10 artists like Taylor Swift and Katy Perry videos. This channel also including entertainment videos of The Kapil Sharma Show and police dramas like Crime Patrol.

4. 5-Minute Crafts (63.2 million subscribers)

5-Minute Crafts is a leading DIY, hack tips channel which is launched in 3 years ago that surpassed some of the most popular YouTube channels, like whinderssonnunes and elrubiusOMG. It has now, 63 million subscribers and 3,000 videos that are viewed over 16 billion times.

3. Cocomelon – Nursery Rhymes (68.8 million subscribers)

Cocomelon is originally called ABCkidTV and this channel contains children’s nursery rhymes and original songs in 3D animation. It has an average of 3 million new subscribers every month and one of the longest-running top channels on YouTube

They published its first video in September 2006, and its popularity exploded in 2017. This channel also has one bad record of 12 most disliked videos of all time in youtube “Bath Song.” This video has 1.45 billion views and more than 1.6 million dislikes.

2. PewDiePie (102 million subscribers)

PewDiePie is the second-most subscribed YouTube channel with 102 million subscribers which is created in 2010 by Swedish comedian Felix Arvid Ulf Kjellberg, is best known for its “Let’s Play” videos and blogs, as well as Kjellberg’s following. Most of this channel viewers said his content as obnoxious, goofy, and filled with profanity. 

1. T-Series (123 million subscribers)

Finally, the most subscribed channel and the king of Youtube is T-series. It has over 123 million subscribers and 3.188 billion monthly views, making it the most-subscribed and most-viewed YouTube channel in the world. This channel is the first to reach 100 million subscribers on Youtube history. 

T-series a popular Indian music company that started a Youtube channel in 2006 itself after one year of YouTube started which is 2005. The “Aashiqui” soundtrack album was sold over 20 million units in India, making it the best-selling Bollywood album of all time. 

Source: Numbers are based on Social Blade findings as of December 2019.

Reddit For Marketing

Reddit ranks 18th globally and 4th in the United States according to the latest Alexa website rankings. Reddit has over 150k active communities with 330 million active users and 8 billion page views monthly. Reddit is the birthplace of all kinds of memes content and the perfect place for viral marketing. The viral post hits the front page of Reddit, because of the post’s popularity and demographics of its user base. Getting your post on the front page of Reddit is like hitting a viral content. The amount of traffic and awareness that will give is absolutely incredible and generate immediate traffic of million hits possible.

Most Reddit users are using this platform to learn new things and get instant updates from world wide. If you’re a digital marketer and looking for a new marketing channel, then Reddit is one of the best options for you to consider and it’s open for everyone to enter. 

This blog will guide you on how to use Reddit on your digital internet marketing strategy.

How Reddit Works?

Reddit is all about user-generated content that can be upvoted or downvoted by users when posting on subreddits. Submissions that get lots of upvotes move to the subreddits top post and also possible to features on Hot page. For promoting your services or products, there are lots of subreddits such as promotions, entrepreneurs, growth hacking, small business, and a ton of other subreddits. If your posts are promoting marketing reasons and the moderators’ suspects they remove the post with the reason. So before posting any subreddit, you have to read that community rules first. 

Reddit Users Statistics

Before you get into Reddit marketing strategy have to know more about the user base.

  • Around 71% of Reddit news users are male.
  • In the USA, 26.6 million users use Reddit at least once in every month.
  • 59% of them are 18-29 of age.
  • 47% of Reddit users are always available online.
  • 67% of Reddit users view websites in the photos category and 53% of visit websites clicks in the Advice category.

If your target audience falls into this group, Reddit will surely help your business move to the next level.

Posting on Reddit

There are two types of posting methods on Reddit, first is direct links that simply redirect the users to an external site, and the second one is text posts which are hosted on Reddit. If you’re looking to boost your website traffic, choose link posts and more interested in getting backlinks to your site then text posts are a better choice.

Make sure that your texts or link posts are relevant to the subreddit where you’re posting. AskReddit is one of the popular and most subscribed subreddit where users can post all kinds of questions and the others can answer those questions. As a business owner or marketer, you should give more focus on those topics to reach more audiences.

The best practice is to check the hottest posts of your niche subreddits and analyze how if any promotional posts have made it to the top 100. If there’s a post that related to your category, you have a good chance to do the same thing and reach more visitors. 

Avoid Getting Banned

Reddit community will easily ban users who post advertisements content on unrelated subreddits. So before start posting on subreddit read their rules and understand the community. Other than banned accounts, sometimes it might lead to banning an entire domain links that appear on this platform. 

Here are some tips to avoid account banned on Reddit

  • Don’t submit the same comment on different subreddits.
  • Don’t submit links only to your website
  • Don’t ask for upvotes
  • Don’t share anyone’s private information
  • Don’t be overly promotional
  • Don’t share illegal content and scam content.

Create Real Profile

To avoid any suspension on the Reddit account, you need to create a profile that looks like a real person, not a marketer. If there is a small word that on your posts might be promotional is enough to get you banned. So submit various sites link and quality content. to increase “karma” points. Post insightful comments on other posts improver comment karma. Reddit users should be active in several subreddits or their niche community to show you’re a real people, not a spammer. You can also create subreddits if you earn 1k+ karma points.

Post on Right Subreddits

Reddit is full of smaller communities called subreddits. Initially, you can choose niche subreddits with few subscribers and earn karma to post big subreddits that generate lots of traffic. If you post directly on big subreddit (more followers) without a minimum of karma points, you post will be removed. Niche subreddits are full of engaged users who are easy to convert for your business goals. Posting on a more followers subreddit may you will get more website traffic, but it has a low conversion rate. So try both techniques and see which works better for your marketing objectives. 

RedditAds Marketing

For those who are not familiar with the Reddit Ads, its nothing but a regular Reddit post except for the words “promoted post” which indicates that’s a paid content. This RedditAds post appears on the top of the subreddits. Try to test out ads on the Reddit platform that might drive ROI for businesses. By using this feature you can target subreddits, track performance easily, and drive clicks on this part social network for a cheap price ($1.50 CPM). If your RedditAds campaign works, it would be very profitable for your business.

Get an Excellent Support for Queries

If anyone asking a technical question on the relevant subreddit no matter how complex, it is likely to get answered from someone. So we can call Reddit as a lively community. Getting this type of natural exposure from others will definitely work for all kinds of brands. If your business offers solutions or products which might have queries or suggestions, then you can easily get a solution or you can provide clarification about that. Create a subreddit for your business and share useful content that attracts the user and gain new customers.

Reddit has lots of marketing potential and reaches target customers easily that can help to generate traffic and leads to your business. So include Reddit marketing also in your marketing strategy and implement this.