TikTok Beats Google
TikTok is the New Champion of the Internet in 2021.
TikTok was the most visited website this year, according to the 2021 Cloudflare domain ranking. After August mid, TikTok became the leading website for most of the days of 2021, especially in October and November. In 2020, TikTok was ranked seventh in the list behind Google, Facebook, Apple, Netflix, Microsoft, and Amazon, but now it’s jumped to the top spot due to a covid-driven surge in popularity.
TikTok, which is owned by Beijing-based ByteDance Ltd, drove rapid growth in the internet world and provides interesting short forms of video content to its users. TikTok visitors use its app or browsers to watch videos that TikTok’s secretive algorithms predict and deliver to the users for engaging video content, on a user’s “For You” page.
According to Wall Street Journal’s previous reports, the key to TikTok’s assessment of user interest is the length of time its users spend looking at a piece of content. Re-watching an item also affects its scoring.
Cloudflare describes TikTok’s journey
“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days. There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26).”
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According to the reports TikTok.com received more traffic than any other domain that doesn’t mean TikTok has more users than Google or competing social media sites. If TikTok isn’t part of your social media marketing strategy, in 2022 you should give more priority to this platform and create a TikTok marketing strategy for your business.