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April 23, 2024

Instagram Rolls Out in-app Scheduling Tool for Professional Accounts

In App Scheduler in Instagram

The Meta-owned photo and video-sharing platform, Instagram is now rolling out its new in-app post-scheduling tool to all professional accounts in its app after testing with selected users for the past few weeks. This new IG post scheduler tool allows businesses and creators to schedule their posts in advance without using any third-party apps or Creator Studio. This is very useful for all social media managers and creators who depend on social media scheduling tools like Hootsuite, buffer, Sendible, and others to schedule posts on Instagram. 


How to Schedule Posts in Instagram

Instagram’s new free post-scheduling option will allow you to schedule photos, Reels, and carousel posts directly in the app, up to 75 days in advance. Previously, Insta creators could schedule their Live videos up to 90 days in advance.

Once you have created a post or reel you can access the scheduling tool, 

  • Tap ‘Advanced Settings’ before sharing the post
  • Tap ‘Schedule this post’
  • Select the time and date you want to go live
  • Tap ‘Done’ to Schedule

Creators and businesses will be able to see scheduled posts in the “Scheduled Content” section that is accessible via the hamburger menu. This section also allows you to reschedule content if needed.

Schedule Instagram posts on Facebook Creator Studio

Functionality wise this feature doesn’t add anything new as you previously schedule posts via Creator Studio on Facebook since 2020. But this new app Instagram social post schedule tool could make it easier to manage your content calendar, in particular, it helps you maximize your content performance.

As of now, this will only be available to Professional Accounts. If you have a personal account and do want to use the post scheduler tool, you can switch to a Professional Account in the app by simply toggling the option in your account settings.

Instagram Achievements Badges

In addition to this new scheduling too, Instagram also launched new “Achievements” badges in reels. Creators can unlock “Achievements” badges when creating reels by collaborating with another creator, engaging with their community by making Reels more interactive, creating more than one Reel in a week, or using trending audio and effects. Creators will be notified when they have unlocked an achievement after publishing their reel. They will also be able to keep track of the achievements they have and haven’t earned. The launch of “Achievements” badges comes after Instagram head Adam Mosseri revealed that he felt “urgency” to make the platform’s TikTok-clone Reels work. From this week onwards, Instagram is testing Achievements globally. 

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