Many small businesses are limiting their potential by not creating a LinkedIn company page. LinkedIn company pages have provided many benefits compared to a LinkedIn personal profile. Company pages help to build brand awareness and promote your service or products easily. Users can also learn more about your business and job opportunities through this page and the right to place to reach potential customers through Linkedin Marketing

In this article, we will guide you on how to create a professional LinkedIn company page for your business.

LinkedIn Company Page Creation

  • Log in your LinkedIn account and click the “Work” icon in the top right corner of your LinkedIn homepage.
  • Now click the “Create a company page” option.
  • Depending on the size of your business choose either the “Small business” option or the “Medium to large business” option.
  • Enter the Page Identity details like Company name, type, the tagline of your company and upload the logo. The logo size should be 30x30px with a jpg or png format.
  • Now click “Create Page”.

Setup LinkedIn Company Page

After page creation now you have set up a LinkedIn page all other necessary information about your business. The first step is to add a cover image with 1536x768px. LinkedIn cover image displays differently on mobile and desktop versions, so create a cover picture with appropriate dimensions.

Company Description 

Now it is time to tell you about your company and this is a critical part of your business page and it will help the users to identify your company services/products, culture, good place for them to work, and more. You can write up to 2,000 words in this description section. 

Points to Include in Your Description

  • Main goals of your company page
  • Your Target Audience (job seekers, prospective clients, employees, etc.)
  • Services or Products you provide.

After the company description section is complete, you have to choose your specialties. You can choose up to 20, but remember to choose an exact specialty of your business this will reflect a true area of specialty for your business. You can change or update these when your business changes and grows.

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Add Company Details

Now it is time to add some specific details to your LinkedIn company page. These include:

  • Website address
  • Industry
  • Year founded
  • Company type
  • Company size
  • Location Details 

If you have multiple office locations, you can set one as the main office and others as branches. 

Connect With Groups

The final part of the setup section is to connect groups that you want to highlight. Feel free to add any groups relevant to your targeted audience on your LinkedIn company page. You can also create groups and share company updates.

Call to Action

You can add a call to action button for your page.

  • Contact us
  • Learn more
  • Register
  • Sign up
  • Visit website

Choose any one call to action option and enter the URL that you want visitors to go to when they click on the call to action. This option allows users to contact you and sometimes it may convert as lead. 

Create Quality Content and Share

Start creating quality content about your business and share it as your first post. The post can be text, image or video format. If you have a short video about your company, this would be a great place to post it and reach a maximum audience. It is important to updating your content on your LinkedIn company page regularly to help your page grow. 

Finally, Your company page is all set ready to reach your target audience and promote your business.

What is Facebook?

Facebook is a social networking website which was created in Facebook is a social networking website which was created in 2004 by Mark Zuckerberg with his friends. The major reason to create this application is easy for you to connect with your family and friends online. By this application, users can share photos, videos and other interesting content on their feeds. As of September 30, 2019, worldwide there are over 4.5 billion monthly active users which are higher than any social media network.

Create a Facebook Business Page

Creating a Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate leads on Facebook. This blog post will guide you to create a perfect facebook page for business. 

Open the URL https://www.facebook.com/pages/creation/ and select the type of business you have.

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Upload Your Profile Picture & Cover Photo

Fill out the fields such as page name and then add a profile picture and cover photo that must be of size 170*170 pixels. This profile photo will appear as an icon, once you post in the news feed. To be a business account, you have to upload your company logo here.

Facebook page cover photo must be an ideal size of 820*462 pixels. This photo appears across the top of your page. This supports your branding, draws attention from your visitors.

Once you have uploaded your profile picture and cover photo, now you have a newly created Facebook page. When the final looks satisfy u can click save.

Page Category

Choosing the appropriate category of your business will allow your brand to reach the right audience. So be careful while choosing a category.

Fill Business Information

Description: Let people know about you and your page.

Contact information: Provide phone number and email -id.

Location: If the store is physically presented, share your address here.

Time: Opening and closing time of the store.

CTA: Choose an appropriate call to action (CTA) button below the cover photo, which will be helpful for visitors to send a message and to learn more about your business. Call to action button is provided for each template and tabs, which can also be previewed by clicking ‘view details’.

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Customize Your Facebook Page

Customization of page is allowed on Facebook by using “Templates and Tabs “ in settings.

Community: Friends who have liked your page will be listed here.

Info & Ads: Ads running on the page are shown.

Notes: Provides space to notes to be highlighted.

Posts: Posts of your page are shown.

Events: Upcoming events are listed.

Shop: Products that you want to be featured are shown.

Reviews: Reviews are shown and also allows people to write reviews.

About: Information about your pages are listed.

Offers: Current offers of your business are provided.

Services: Services provided by your business are highlighted here.

Videos: Videos of your page are shown.

Photos: Photos of your page are shown.

Live videos: Live videos of your pages are shown.

Groups: Groups that have been linked to your page are shown.

Publishing Your First Posts

By publishing some posts such as status updates, photos, videos and links will provide content to your page. Providing fresh content on your page will be more attractive once new visitors check it out.

And finally, your Facebook page is ready to deliver incredible content to your visitors and followers.