Instagram Keyword Search Feature

Instagram is upgrading its search functionality which will give users to find content by specific keywords to find profiles, locations, and hashtags. Until now, if you have gone searching for something on Instagram, the results have been limited to Top, Accounts, Locations, and Hashtags. 

According to the report from Social Media Today, users are now able to search for posts using keywords that may appear in photo & video captions based on posts that include those exact keywords. This Instagram functionality makes it easier to find a wide range of content and this could also change search consideration for brands and businesses to maximize their Instagram performance and visibility.   

As of now, Instagram’s search update is available in six English countries including the USA, UK, Canada, Australia, New Zealand, and Ireland. Soon this will introduce to all other country Instagram users.

For example, previously if you wanted to show up for relevant searches you had to include the right hashtags to get into results. But after this new Instagram technical feature, you don’t need to add every possible hashtag variation to increase post and profile visibility. So the keywords you use within your caption will be enough to ensure people find your content.

How Instagram Keyword Search Work?

Instagram keyword search works by allowing users to type in a keyword such as “social media marketing agency” rather than being used a hashtag like #socialmediamarketingagency. Search results should then surface posts about social media marketing agencies regardless of whether they’re not explicitly labeled all things considered. It’s not known how Instagram figures out what a post is about without depending on hashtags. It’s realized that Instagram will utilize inscriptions to surface posts for a catchphrase look, yet even there are as yet numerous inquiries. 

Still many of us, don’t know how the Instagram algorithm will works. Same as this functionality also has raised many questions in their users’ minds. For example – is it exact keyword match only or Instagram’s algorithm understands synonyms or Is there any AI or machine learning involved to help the algorithm recognize what’s depicted in an image, like this more doubts.

Limited Insta Keyword Search

According to Instagram, keyword searches will be “limited to general interest topics and search terms that are within Instagram’s community guidelines”. So not every niche topic and keywords are will be searchable in this way. 

Instagram Keyword Ranking Factor

The Instagram spokesperson says the team considers it will also rank your posts by its keyword search results based on several factors “including the “post captions, type of content, posted date, and some more”. Instagram ranking factor also look to highlight the most relevant matches to each user, based on algorithm calculations.

It’s not a complete keyword searching process; some criteria plays into how the content should be displayed. This keyword process could have an impact on search and discovery, and how people find your profile on this top social media platform.

To know how this keyword search works, it’s best to running a few tests and seeing how your posts perform with and without hashtags to find out the best Instagram strategy.