Adding a link in the TikTok bio is a great feature for brands and creators to drive traffic from the app. In March 2020, Android users only got this link in the bio option on their TikTok profiles. but iOS TikTok users may still be missing this feature, depending on the person’s account. In 2021 now both android and iOS TikTok app US users can add a link to your TikTok bio but it hasn’t been rolled out for all iOS devices yet to all other countries in the world. To enable this TikTok bio link feature, you need a TikTok Business account. Just like on Instagram, TikTok allows users to add a bolded clickable link directly to their profile. That link can be anything you want from a link to your website, shop, Instagram page, Facebook page, youtube, etc.
In this article, we explain how to put a clickable link to your TikTok bio, how to switch to a business account so you can get one, and its benefits.
How To Add a Link To TikTok Bio
Some official and celebrity users already have this website link in their TikTok bio. To check, If you’re eligible to add a link on bio, tap the Me tab and then tap Edit Profile. If you see an option here that says Website, you can able to add a clickable link. If you do not have that option, you can change your TikTok personal account into a business profile.
How To Change Personal to TikTok Business Account
This TikTok business account change feature is completely free, and you can always switch back to a personal account if you want. You will not lose anything by switching back and forth except analytic data.
The main difference between using a Personal TikTok account and a business TikTok account is the availability of sounds and songs you can use in the videos you create. Some songs and sounds are not licensed for commercial use, which means a business account cannot use them.
Follow the below steps and switch your personal profile to a Business account.
- Tap the Me tab and then tap the three dots in the upper right corner.
- Tap Manage Account
- Tap Switch to Business Account
- Tap Business > Continue
Sometimes, it shows as a pro account, tap that and choose whether you need a business or creator profile based on your needs.
- Choose a category for your business
Simple Way – Go to the Me tab > select the three dots> Manage Account > Switch to Pro Account > Business.
Once you have changed your Tik Tok account over to a business account, you will have the space to put a link to your TikTok bio.
Also, Read How To Go Live Streaming on TikTok App
Add Website Link to TikTok Bio
- Open your TikTok Profile and Tap the Me tab.
- Tap Edit Profile.
- Tap Add your website.
- Enter the preferred website address into the Website box.
- Tap Save.
Now the link is added to your TikTok profile.
Can’t Add Link To TikTok Bio
If you can’t add a link to your TikTok bio, first you need to check your profile privacy status. If it’s in a personal account, you need to change it into a creator or business profile.
How to add a link to TikTok bio without a business account?
Without a business account or creator profile, you can’t add any link to your bio. TikTok has not yet rolled out any feature to add links for personal profile users. To get an external link on your personal profile you should have a minimum of 1000 followers. But I’m not sure, if you all get this because there is no confirmation from the TikTok official page.
Benefits of Adding Link in TikTok Bio
Nowadays brands will give more focus to TikTok marketing and start publishing viral content to reach their target audience. Previously, it was harder for a publisher to drive traffic to their own website, as TikTok only allowed to link Instagram and YouTube links. Now, companies have a better reason to invest in TikTok content, since a viral TikTok video can lead more people to click the URL to go straight to a website.
The clickable bio URL will take people out of the app to other sites like Venmo, Snap, or email. TikTok attribution will become easier, making this short video-making platform more user-friendly for influencers and celebrities. Without a website URL, it’s difficult to track engagement of content and people’s behavior. So it’s difficult to convince the brands and other people with money to promote TikTok content on their profiles. However, this website URL option gives a direct link between a TikTokers profile and the website, making it easier to know business value by affiliate links, referrals, and bit.ly. So, TikTok users can expect more sponsored content on TikTok profiles, the same as Instagram Stories have evolved.