Are you in search of Facebook lead-generation strategies?
Are you juggling around to get qualified leads quickly?
Don’t worry, we have a solution for you. In this post, we are going to make a way for your business to generate leads using Facebook!
Every marketer from all around the world needs more leads. They go to any extent to try something new to generate leads, so the market is continuously getting competitive.
With such great competition, social media platforms become a great way to get qualified leads as everyone loves to spend their time there. Facebook is one such platform that provides a variety of tools to help you drive more and more leads.
But why Facebook?
One of the greatest benefits of using Facebook as a lead-generation social media platform is the number of active users it has. As per Statista, a rough estimate of the number of active users on Facebook is around three million.
So, if you are interested in getting part of such a big race, we are here to help you. In this blog, you will read about the 6 best strategies to generate leads using Facebook along with the basics of it.
Let’s dive in!
What are the types of leads you can get on Facebook?
Facebook lead generation is the way to generate high-quality leads by creating interest in your products or services via paid and non-paid tactics. Being one of the busiest social media channels, Facebook has ample features to offer to engage the target audience.
But what are the primary ways to reach those leads? There are two routes to generate leads on Facebook: Direct and Indirect.
The lead generated by sharing content that links directly back to the lead form on your business website is a direct lead from Facebook. In such cases, visitors share information in return for an offer, like a coupon, ebook, or discount. Such kinds of forms are on landing pages particularly showing that offer.
The leads that are generated by using Facebook on the route of conversion are indirect. For instance, sharing a call-to-action button in any blog post that is linked to the landing pages of the website helps to generate indirect leads through Facebook.
Let’s take a step further to know the best strategies for generating direct or indirect leads.
Effective Tips to generate leads using Facebook
Generating leads using Facebook can be a highly effective strategy for businesses and marketers. Here are some tips to help you generate leads effectively on the platform.
1. Add call-to-action to your Facebook page
Including an appealing call-to-action or CTA on your Facebook page can get you to grab visitor’s attention. Facebook added the feature of having CTA on the business pages some years back. The button is simple yet powerful enough to generate leads by directing them to respective landing pages. This way one can drive more traffic to their website from the Facebook page.
The platform offers around 20 default CTAs, like ‘sign-up’, ‘learn more’, ‘contact us’, ‘shop now’, ‘book now’, etc. You can easily choose from the given list and use it to generate qualified leads. Make sure to align that button with the present needs of the marketing campaign.
Some marketers choose a CTA and keep it the same for some weeks or even months, but you can take it a step further. You can switch buttons to match the business goals and latest campaigns to the web page it is linked to. You can pin a post around a single campaign or you can align the CTA with a specific page.
2. Use Facebook Messenger bots
Artificial intelligence (AI) is one of the latest technologies buzzing around the world. Many industries, like healthcare to software, are making the best use of AI. The case is the best fit in the world of customer service support to implement chatbots.
The AI-based chatbots can decrease time spent on tasks like responding to every customer request. Not only you can save time, but also save money as you don’t need customer support executives. Apart from this, there are many more advantages of using Facebook Messenger bots:
- You can drive traffic to your product page. After starting an initial interaction with the prospects, you can start inclining them to the product page to shop for specific products. While opting for this, make sure to be polite and helpful to further align potential visitors towards your brand.
- They help you to enhance customer awareness. Bots can help to greet newcomers to your page with any engaging message that conveys every information about you, and your mission. By using chatbots this way, you can share more information about your business which leads to enhanced brand awareness and credibility.
- Lastly, it helps to improve customer service. With good customer support, you can make a strong brand reputation other than just handling customers. This enhances the chances of Facebook lead generation and converting them to fill the sales funnel. With chatbots, you can make sure to answer every query at any time. You can enhance the chatbot conversation by giving ‘frequently asked questions’ answers.
3. Try the Facebook live video option
Facebook live video is another one of the greatest lead generation strategies. Its streaming features allow you to broadcast videos in real-time. You can also share important events with your followers via live streaming. Overall, this way of Facebook lead generation helps your business to stay authentic, and relatable.
Apart from making your brand credible, it helps you to interact and engage with potential viewers. As viewers love anything credible and spontaneous, you will get 6 times more engagement with very little effort and resources, unlike polished videos. Here are many creative ways to utilize Facebook live video for businesses:
- You can give a virtual tour of your physical store to the viewers.
- You can showcase the latest product or service.
- It allows you to sell products or services in real-time.
- It’s easy to conduct a Q&A session.
- You can conduct virtual events or webinars.
For instance, if you own a home improvement business, you can have a live video session with the audience on ‘how to clean chimneys’, and ‘how to renovate your home within budget’ or you can have a general Q&A session with the audience. If you conduct an informative live video session, you can get abundant home improvement leads.
Another great example of using Facebook live video for lead generation is collaborating with any influencer or celebrity. You might ask them to ‘Go Live’ to create a buzzword for your business or to do word-of-mouth marketing.
4. Run contests or giveaway programs
People from all over the world love contests and giveaways. You can run contests and give discounts to engage more audiences and provide a fun user experience. This way you can grow your customer base and drive traffic to your business website. Traffic means rolling in more and more qualified leads.
Since the aim of contests is Facebook lead generation, you need to publish engaging and attractive posts. You can add attractive images or videos, and the link to the giveaway page with compelling copy design. The link to the contest landing page with a form for the visitor works as a lead contact form for your business.
5. Post landing pages for offers on Facebook
One of the best strategies for Facebook lead generation is to send visitors directly to a landing page containing your product or offer you want to generate leads for. When you follow this strategy, make sure that the offer has an appealing feature image.
If you want Facebook to choose the right image from the blog post into the Facebook post, optimize the images well as per their size. In such posts, there are mainly three things visible to the user:
- Caption or the copy
- CTA (call to action) button.
So, try to optimize all three, not only images. Each should give a clear idea of what you are offering and where the respective link will get them. Then only the potential users will click and you will get qualified leads.
6. Pin offer posts used for lead generation on the top of the news feed
If you want to showcase an ordinary post on the page’s timeline, pinning the post is the solution for it. Such highlighted posts will remain on your timeline for approx. seven days. After seven days, it will go down into the news feed on the date when it was published.
You can pin any posts including live videos. Any pinned post can be identified by a blue and white push pin icon displayed on the top right corner of the posts.
The post that you like to pin should be valuable to the audience and related to the online marketing objectives of your business. Overall, a pinned post must hook the reader’s attention, then only you can do Facebook lead generation.
Wrapping up on Facebook lead generation strategies!
That’s all for now!
One of the greatest ways to capture more and more leads is to engage with the target audience and Facebook is the best platform to make this possible quickly. With the aforementioned top strategies, you can start using this channel to reach the potential audience and capture them in the sales pipeline.
Another important benefit of using Facebook as your marketing tool is its ability to employ a vast number of strategies to choose from. Like, you can go for paid ads, or use content for promotion in different ways.
Lastly, with Facebook lead generation strategies, you can enhance the number of inbound inquiries to a great extent as your website can get vast traffic from Facebook. So, make sure you create compelling content that drives action whether you opt for any option.
I hope you find this blog informative!
Also, Read – Effective Ways to Get Leads from Social Media