Facebook Marketplace is one of the simple and great platforms to sell your products online whether it’s new or used. It’s the best place to increase engagement with their products and customers. Facebook Marketplace has more than 1 Billion monthly active users and Shops Crosses 250 Million in the Q1 of 2021. It’s a massive online marketplace that’s available in 90 top countries in the world. This platform is free to use, and creating a listing only takes hardly a minute. 

Selling on Facebook will help you grab potential customers and drive more sales. Before you start your business you need to decide your niche. Finding the right product on Facebook to sell can be challenging. With just a few simple steps, you can create your own Facebook marketplace profile completely free of charge and you can sell and earn money directly from this digital marketplace. 

Top Selling Items On Facebook Marketplace

Want to know what sells best on the Facebook marketplace? In this article, we list out the top and most popular selling items on the Facebook marketplace over the recent years 2021 and 2022. So, let’s dive into what sells best on Facebook Marketplace, so you can start earning today to boost your passive income!

  1. Clothing and Accessories
  2. Electronic Appliances
  3. Home Furnishing Items
  4. Baby Products
  5. Self Grooming Products
  6. Beauty Products and Makeup Accessories
  7. Pet Products
  8. Handmade Items
  9. Drawing and Arts Works
  10. Sports and Fitness Equipment
  11. Cars and Bikes

1. Clothing and Accessories

Accessories and clothes will never go out of style, so if you’re looking for a simple method to start a business, consider selling them! Clothing and Fashion Accessories are the most popular category on the Facebook marketplace. Due to the increased pace of fashion trends, youths are looking for products that differentiate them from others. Products like shoes, purses, hats, sunglasses, scarves, handbags, jackets, hair accessories, and trendy clothes are in demand these days. 

2. Electronic Appliances

Electronic appliances are another most loved category on Facebook for selling. Everything from an old product to a new virtual reality headset can have good sales on Facebook. Online sporting and fighting games are growing at a high speed in the marketplace. Here’s a list of some of the best things to sell on the Facebook marketplace.

  • Old TVs
  • Computers
  • Gaming consoles
  • Video games
  • Headphones
  • Smartphones

3. Home Furnishing Items

During the festival season, the selling of home furnishing and decorative items is always in high demand. Kitchen furniture products such as cooking items, blankets, rugs, Bamboo-whisked cups, flower vases, pillows, decorative pictures, and fancy home decoration items are also popular amongst buyers in the FB marketplace. 

4. Baby Products

Mothers always choose the best for their children. Facebook is a popular social media platform, mostly everyone uses it. Facebook Marketplace store is also a great place for people who make/sell items for babies. Some of the best-selling products on the FB marketplace for babies are Toys, Kids’ storybooks, Kids’ clothing, children’s furniture, shoes, smart toys, and more.

Also, Read: A Complete Guide About Facebook Messenger Kids App

5. Self-Grooming Products

In this 21st century, many people are moving to organic and natural health and grooming products for a healthy lifestyle. Due to the pandemic situation all over the world, people are focusing on homecare products and keeping themselves healthy. So people look out for the best natural grooming items on the Facebook marketplace to buy online. Peel-off face masks usages are increased due to the shutdown of salons so the demand and sales are hugely increased. Some of the best things to sell on the Facebook marketplace are self-care grooming products such as hand sanitizer, Peel-off face masks, Dental care, homemade soaps, sunscreens, body and shower gel, Yoga and Pilates mats, and Drinks made from fermented yogurt.

6. Beauty Products and Makeup Accessories

Beauty is generally a favorite niche for everyone on Facebook Marketplace and one of the top things that people want to buy online above all. They get feedback from those who look the most beautiful and purchase the best products and use them to groom themselves. Some of the most ordered beauty products are hair care products, face creams, perfumes, bangles, earrings, and more.

7. Pet Products

Pet owners are a highly engaged consumer group on the FB marketplace app. Many people adore their pets as if they were children and lavish presents and treats on a daily. Pet supplies are ideal for dropshipping because many of the items have the right size, weight, and durability. Some of the top-selling products on the Facebook marketplace for pets are Petfoods, Dog Chew Toy Toothbrush, Waterproof and Reusable Pee Pads, Pet grooming items, pet clothes, pet beds, and much more.

8. Handmade Items

Nowadays people support many small businesses that sell handcrafted goods. As a result, Facebook could be a good place to start if you sell anything that you produce yourself. Most selling handmade products on this Facebook marketplace platform includes cakes and bakes, sweets, jewelry, greeting cards, artisan perfumes, knit and crochet accessories, candles, and other homemade products.

Also, Read: Facebook Announced a 100 Million Grant Permission for Small Business

9. Drawing and Arts Works

If you’re a good artist, Facebook Marketplace is the best choice for you to sell things like pencil art, illustration, prints or sculptures, etc. These are top-selling items on FB Marketplace in the arts category such as Original art, custom art, pencil art and sketches, digital prints, and Merchandise like mugs, logo t-shirts, stationery, and much more.  

10. Sports and Fitness Equipment

Many people on Facebook look for motivation and encouragement to the sport as well as advice on what equipment and clothes to choose from. There is a lot of competition in this niche, but there is still a lot of space for new ideas and creative marketing strategies. Here is the list of the most selling fitness equipment on the Fb marketplace app.

  • Treadmills
  • Mini exercise cycles
  • Dumbbells
  • Smart body fat scale machine
  • Bench Straight bars with weights

11. Cars and Bikes

You can also sell and buy used bicycles, bikes, cars, and other vehicles on the Facebook marketplace. Before buying, you need to check the paperwork, price, and condition of the vehicle in person. 

These are some of the most sold items on Facebook marketplace.

How to Post Item for Sale on Facebook Marketplace

Follow the below simple steps and know how to post items for sale on Facebook Marketplace within a minute.

  • Open your Facebook account and select the marketplace icon on top of your profile. Or else you can directly click this link https://www.facebook.com/marketplace
  • Tap Create a new listing’ button. Select the type of item, then take a photo of your item and click the ‘Add Photos’ option to upload them.
  • Enter Your item title, description, and price.
  • Select a category of item. Buyers can also filter listings by these so choose an appropriate category.
  • Confirm your location.
  • Click Publish to post your listing live.
How to Post Item for Sale on Facebook Marketplace

That’s it! Your product is posted on the Facebook marketplace. You can also list multiple items on this platform by following facebook’s rules and regulations.

If you want to increase the visibility of your item, you can post to any specific buying and selling group you’re a member of at the same time as you list on Marketplace. Facebook Marketplace also offers sponsored ads that are available through Ads Manager, just like all the other ad formats. You can easily create your own ad set, define your budget, and select an ad placement. These paid ads on the Facebook marketplace appear between regular product listings on the Marketplace (mobile only), helping businesses reach more users where they’re already scrolling and shopping with purchase intent.

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Facebook Ads in Marketplace

In this article, we will tell you everything about the Facebook marketplace and how to advertise your products and services in Marketplace easily.

What is Facebook Marketplace?

Facebook Marketplace was introduced in late 2016 as an alternative option to buying and selling products or services in commonplace instead of posting in Facebook groups. Here any Facebook user can list a product publicly on the Marketplace and which will reach potential customers and contact the seller directly in this platform. Facebook marketplace is equivalent to eBay and Craigslist. Anyone can sell an item on Marketplace as long as Facebook approves the listing, based on its Commerce Policies.

Users can browse different home appliances, vehicles, and various eCommerce products and services based on categories and subcategories. The Facebook marketplace contains advanced search features so that users can filter searches by price, location, etc., and you can also share listings with your friends who might be interested. Built as a peer-to-peer platform, if anyone wants to purchase on Facebook Marketplace, it’s done through Messenger.

Over the past few years, Facebook Marketplace has rapidly grown in popularity and is now used by over 800 million people in 90 different countries every month.

What are Facebook Marketplace Ads?

Facebook marketplace is the best place to market your product or services to potential customers. You can use Facebook marketplace ads to reach more people where they’re shopping in the Marketplace. These Facebook ads appear in News Feed, Instagram, Messenger, and Audience Network with Automatic Placements. This will help you to reach your target audience and connect with users who are interested in the products and services you offer wherever they are spending time. 

Facebook Marketplace sponsored ads are available through the Ads Manager, same as other ad formats. This Facebook ads marketplace allows advertisers to design and create their own ad set, define their budget, and select an ad placement area.

Facebook’s Marketplace also allows individual users (not brands) to pay to promote their products and service through run ads. Users can boost their existing Marketplace listings to increase their products reach so that they sell faster. These boosted listings are marked as “Sponsored by seller” labels under the promoted post.

The boosting process of the Facebook marketplace post ad is simple. All sellers must choose how much they want to spend and how long they want the boost to run ads. But here targeting options are limited, that promoted listings appear to 18 years and older people that too nearby cities and zip codes. These boosted marketplace ads automatically use the price, title, photos, and description included in the listing.

In Facebook Marketplace, to buy and sell locally is the key to success for any business in the Marketplace paid ads campaign.

Facebook Marketplace Ad Campaign Creation

When it comes to Facebook ad optimization, there are several things to keep in mind that make ads more effective. That includes appropriate user targeting, compelling copy of the ad, and engaging visuals. Right now, marketplace ad placement campaigns can be used to Reach, Traffic, Conversions, Video Views, and Catalog Sales objectives. 

If you have an existing Facebook ad campaign account, you can use that otherwise, create an Ads Manager account.

  1. Now Choose any one of the ad campaign objectives.
  2. Then Choose a target audience and city.
  3. Select “Automatic Placements” or “Edit Placements” (Automatic Placements is recommended, If you pick Edit Placements, remember your ad should at present in News Feed since Marketplace isn’t accessible as a single image promotion)
  4. Set your Budget and Schedule.
  5. Choose your ad’s creative format and the ad should be following specifications.

Specs for Marketplace ads on Facebook

Marketplace ad specifications depend on the ad format you choose whether it’s a single image, video, or carousel.

Image Design Recommendation

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Image resolution: Upload the highest resolution images
  • Images should consist of more than 20% text.
  • Text: 125 characters

Images with Link

  • Images cropped to 1:1
  • Image resolution: At least 1200px x 1200px
  • Title: 25 characters
  • Link description: 30 characters

Carousel Design Recommendations 

  • Number of cards: Min 2 and Max 10 (each with its own link)
  • Image file type: jpg or png
  • Video file type: All video supported file formats
  • Video maximum file size: 4GB
  • Video length: Up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: At least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters

Video Design Recommendation

  • File type: Most file types are supported.
  • Video resolution: Upload the highest resolution source video available without letter or pillar boxing (no black bars), and that that meets file size and ratio limits.
  • Video ratio: 9:16 to 16:9
  • Video file size: 4GB Max
  • Video length: Min 1 second and Max 240 Minutes
  • Video captions: Not supported
  • Text: 125 characters
  • Video thumbnail images should contain more than 20% text 

Video with Link

  • Headline: 25 characters
  • Link description: 30 characters
  • Minimum aspect ratio: 200×300

Marketplace Ad Placement Results

Facebook marketplace ads deliver a good conversion rate and reach for certain businesses, products, and ad formats. Many businesses are getting positive campaign results using automatic placement ads in the Marketplace. To Increase your ROI, sell or buy locally in the Facebook marketplace and use video advertising for grabbing users’ attention. 

To see how Marketplace ad is performing in comparison to other placements, you can filter your ad reports by simply select Delivery > Placement from the drop-down menu.

Also, Read: Best Selling Items on Facebook Marketplace