Are you in search of Facebook lead-generation strategies? 

Are you juggling around to get qualified leads quickly?

Don’t worry, we have a solution for you. In this post, we are going to make a way for your business to generate leads using Facebook!

Every marketer from all around the world needs more leads. They go to any extent to try something new to generate leads, so the market is continuously getting competitive.

With such great competition, social media platforms become a great way to get qualified leads as everyone loves to spend their time there. Facebook is one such platform that provides a variety of tools to help you drive more and more leads.

But why Facebook?

One of the greatest benefits of using Facebook as a lead-generation social media platform is the number of active users it has. As per Statista, a rough estimate of the number of active users on Facebook is around three million.

So, if you are interested in getting part of such a big race, we are here to help you. In this blog, you will read about the 6 best strategies to generate leads using Facebook along with the basics of it.

Let’s dive in!

What are the types of leads you can get on Facebook?

Facebook lead generation is the way to generate high-quality leads by creating interest in your products or services via paid and non-paid tactics. Being one of the busiest social media channels, Facebook has ample features to offer to engage the target audience.

But what are the primary ways to reach those leads? There are two routes to generate leads on Facebook: Direct and Indirect.

Direct Leads

The lead generated by sharing content that links directly back to the lead form on your business website is a direct lead from Facebook. In such cases, visitors share information in return for an offer, like a coupon, ebook, or discount. Such kinds of forms are on landing pages particularly showing that offer.

Indirect Leads

The leads that are generated by using Facebook on the route of conversion are indirect. For instance, sharing a call-to-action button in any blog post that is linked to the landing pages of the website helps to generate indirect leads through Facebook.

Let’s take a step further to know the best strategies for generating direct or indirect leads.

Effective Tips to generate leads using Facebook

Generating leads using Facebook can be a highly effective strategy for businesses and marketers. Here are some tips to help you generate leads effectively on the platform.

1. Add call-to-action to your Facebook page

Including an appealing call-to-action or CTA on your Facebook page can get you to grab visitor’s attention. Facebook added the feature of having CTA on the business pages some years back. The button is simple yet powerful enough to generate leads by directing them to respective landing pages. This way one can drive more traffic to their website from the Facebook page.

The platform offers around 20 default CTAs, like ‘sign-up’, ‘learn more’, ‘contact us’, ‘shop now’, ‘book now’, etc. You can easily choose from the given list and use it to generate qualified leads. Make sure to align that button with the present needs of the marketing campaign.

Some marketers choose a CTA and keep it the same for some weeks or even months, but you can take it a step further. You can switch buttons to match the business goals and latest campaigns to the web page it is linked to. You can pin a post around a single campaign or you can align the CTA with a specific page.

2. Use Facebook Messenger bots

Artificial intelligence (AI) is one of the latest technologies buzzing around the world. Many industries, like healthcare to software, are making the best use of AI. The case is the best fit in the world of customer service support to implement chatbots.

The AI-based chatbots can decrease time spent on tasks like responding to every customer request. Not only you can save time, but also save money as you don’t need customer support executives. Apart from this, there are many more advantages of using Facebook Messenger bots:

  • You can drive traffic to your product page. After starting an initial interaction with the prospects, you can start inclining them to the product page to shop for specific products. While opting for this, make sure to be polite and helpful to further align potential visitors towards your brand.
  • They help you to enhance customer awareness. Bots can help to greet newcomers to your page with any engaging message that conveys every information about you, and your mission. By using chatbots this way, you can share more information about your business which leads to enhanced brand awareness and credibility.
  • Lastly, it helps to improve customer service. With good customer support, you can make a strong brand reputation other than just handling customers. This enhances the chances of Facebook lead generation and converting them to fill the sales funnel. With chatbots, you can make sure to answer every query at any time. You can enhance the chatbot conversation by giving ‘frequently asked questions’ answers.

3. Try the Facebook live video option

Facebook live video is another one of the greatest lead generation strategies. Its streaming features allow you to broadcast videos in real-time. You can also share important events with your followers via live streaming. Overall, this way of Facebook lead generation helps your business to stay authentic, and relatable.

Apart from making your brand credible, it helps you to interact and engage with potential viewers. As viewers love anything credible and spontaneous, you will get 6 times more engagement with very little effort and resources, unlike polished videos. Here are many creative ways to utilize Facebook live video for businesses:

  • You can give a virtual tour of your physical store to the viewers.
  • You can showcase the latest product or service.
  • It allows you to sell products or services in real-time.
  • It’s easy to conduct a Q&A session.
  • You can conduct virtual events or webinars.

For instance, if you own a home improvement business, you can have a live video session with the audience on ‘how to clean chimneys’, and ‘how to renovate your home within budget’ or you can have a general Q&A session with the audience. If you conduct an informative live video session, you can get abundant home improvement leads.

Another great example of using Facebook live video for lead generation is collaborating with any influencer or celebrity. You might ask them to ‘Go Live’ to create a buzzword for your business or to do word-of-mouth marketing.

4. Run contests or giveaway programs

People from all over the world love contests and giveaways. You can run contests and give discounts to engage more audiences and provide a fun user experience. This way you can grow your customer base and drive traffic to your business website. Traffic means rolling in more and more qualified leads.

Since the aim of contests is Facebook lead generation, you need to publish engaging and attractive posts. You can add attractive images or videos, and the link to the giveaway page with compelling copy design. The link to the contest landing page with a form for the visitor works as a lead contact form for your business.

5. Post landing pages for offers on Facebook

One of the best strategies for Facebook lead generation is to send visitors directly to a landing page containing your product or offer you want to generate leads for. When you follow this strategy, make sure that the offer has an appealing feature image.

If you want Facebook to choose the right image from the blog post into the Facebook post, optimize the images well as per their size. In such posts, there are mainly three things visible to the user:

  • Images
  • Caption or the copy
  • CTA (call to action) button.

So, try to optimize all three, not only images. Each should give a clear idea of what you are offering and where the respective link will get them. Then only the potential users will click and you will get qualified leads.

6. Pin offer posts used for lead generation on the top of the news feed

If you want to showcase an ordinary post on the page’s timeline, pinning the post is the solution for it. Such highlighted posts will remain on your timeline for approx. seven days. After seven days, it will go down into the news feed on the date when it was published.

You can pin any posts including live videos. Any pinned post can be identified by a blue and white push pin icon displayed on the top right corner of the posts.

The post that you like to pin should be valuable to the audience and related to the online marketing objectives of your business. Overall, a pinned post must hook the reader’s attention, then only you can do Facebook lead generation.

Wrapping up on Facebook lead generation strategies!

That’s all for now!

One of the greatest ways to capture more and more leads is to engage with the target audience and Facebook is the best platform to make this possible quickly. With the aforementioned top strategies, you can start using this channel to reach the potential audience and capture them in the sales pipeline.

Another important benefit of using Facebook as your marketing tool is its ability to employ a vast number of strategies to choose from. Like, you can go for paid ads, or use content for promotion in different ways.

Lastly, with Facebook lead generation strategies, you can enhance the number of inbound inquiries to a great extent as your website can get vast traffic from Facebook. So, make sure you create compelling content that drives action whether you opt for any option.

I hope you find this blog informative!

Also, Read – Effective Ways to Get Leads from Social Media

Facebook Ads in Marketplace

In this article, we will tell you everything about the Facebook marketplace and how to advertise your products and services in Marketplace easily.

What is Facebook Marketplace?

Facebook Marketplace was introduced in late 2016 as an alternative option to buying and selling products or services in commonplace instead of posting in Facebook groups. Here any Facebook user can list a product publicly on the Marketplace and which will reach potential customers and contact the seller directly in this platform. Facebook marketplace is equivalent to eBay and Craigslist. Anyone can sell an item on Marketplace as long as Facebook approves the listing, based on its Commerce Policies.

Users can browse different home appliances, vehicles, and various eCommerce products and services based on categories and subcategories. The Facebook marketplace contains advanced search features so that users can filter searches by price, location, etc., and you can also share listings with your friends who might be interested. Built as a peer-to-peer platform, if anyone wants to purchase on Facebook Marketplace, it’s done through Messenger.

Over the past few years, Facebook Marketplace has rapidly grown in popularity and is now used by over 800 million people in 90 different countries every month.

What are Facebook Marketplace Ads?

Facebook marketplace is the best place to market your product or services to potential customers. You can use Facebook marketplace ads to reach more people where they’re shopping in the Marketplace. These Facebook ads appear in News Feed, Instagram, Messenger, and Audience Network with Automatic Placements. This will help you to reach your target audience and connect with users who are interested in the products and services you offer wherever they are spending time. 

Facebook Marketplace sponsored ads are available through the Ads Manager, same as other ad formats. This Facebook ads marketplace allows advertisers to design and create their own ad set, define their budget, and select an ad placement area.

Facebook’s Marketplace also allows individual users (not brands) to pay to promote their products and service through run ads. Users can boost their existing Marketplace listings to increase their products reach so that they sell faster. These boosted listings are marked as “Sponsored by seller” labels under the promoted post.

The boosting process of the Facebook marketplace post ad is simple. All sellers must choose how much they want to spend and how long they want the boost to run ads. But here targeting options are limited, that promoted listings appear to 18 years and older people that too nearby cities and zip codes. These boosted marketplace ads automatically use the price, title, photos, and description included in the listing.

In Facebook Marketplace, to buy and sell locally is the key to success for any business in the Marketplace paid ads campaign.

Facebook Marketplace Ad Campaign Creation

When it comes to Facebook ad optimization, there are several things to keep in mind that make ads more effective. That includes appropriate user targeting, compelling copy of the ad, and engaging visuals. Right now, marketplace ad placement campaigns can be used to Reach, Traffic, Conversions, Video Views, and Catalog Sales objectives. 

If you have an existing Facebook ad campaign account, you can use that otherwise, create an Ads Manager account.

  1. Now Choose any one of the ad campaign objectives.
  2. Then Choose a target audience and city.
  3. Select “Automatic Placements” or “Edit Placements” (Automatic Placements is recommended, If you pick Edit Placements, remember your ad should at present in News Feed since Marketplace isn’t accessible as a single image promotion)
  4. Set your Budget and Schedule.
  5. Choose your ad’s creative format and the ad should be following specifications.

Specs for Marketplace ads on Facebook

Marketplace ad specifications depend on the ad format you choose whether it’s a single image, video, or carousel.

Image Design Recommendation

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Image resolution: Upload the highest resolution images
  • Images should consist of more than 20% text.
  • Text: 125 characters

Images with Link

  • Images cropped to 1:1
  • Image resolution: At least 1200px x 1200px
  • Title: 25 characters
  • Link description: 30 characters

Carousel Design Recommendations 

  • Number of cards: Min 2 and Max 10 (each with its own link)
  • Image file type: jpg or png
  • Video file type: All video supported file formats
  • Video maximum file size: 4GB
  • Video length: Up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: At least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters

Video Design Recommendation

  • File type: Most file types are supported.
  • Video resolution: Upload the highest resolution source video available without letter or pillar boxing (no black bars), and that that meets file size and ratio limits.
  • Video ratio: 9:16 to 16:9
  • Video file size: 4GB Max
  • Video length: Min 1 second and Max 240 Minutes
  • Video captions: Not supported
  • Text: 125 characters
  • Video thumbnail images should contain more than 20% text 

Video with Link

  • Headline: 25 characters
  • Link description: 30 characters
  • Minimum aspect ratio: 200×300

Marketplace Ad Placement Results

Facebook marketplace ads deliver a good conversion rate and reach for certain businesses, products, and ad formats. Many businesses are getting positive campaign results using automatic placement ads in the Marketplace. To Increase your ROI, sell or buy locally in the Facebook marketplace and use video advertising for grabbing users’ attention. 

To see how Marketplace ad is performing in comparison to other placements, you can filter your ad reports by simply select Delivery > Placement from the drop-down menu.

Also, Read: Best Selling Items on Facebook Marketplace

What is Facebook Live Streaming

On Dec 8th, 2016, Facebook opened up its live streaming feature, Facebook Live, to the public. Facebook Live is especially for interactive to your friends and followers and its best compared to other live streaming services. Throughout this broadcast, users can interact with the video using Facebook’s typical “reaction emojis.” Facebook’s 6 types of emotions such as like, love, haha, wow, sad, and angry reactions will display in live videos, so viewers can use them.

Video content is more popular than ever before so all the social media marketing professionals move to live video streaming features in social media platforms. Between LiveStream, Periscope, Instagram Live, IGTV and Facebook Live, marketers use this opportunity and broader their marketing strategies.

Many business marketers have already created their Facebook business page and implemented Facebook marketing strategies, Facebook Live is one of the natural ways to go live streaming video and engage with their followers and audience. You can also go live from your own Facebook profile or business page.

In this article, We discuss Facebook Live features, benefits, and, of course, how to go live on Facebook with confidence.

How to Go Live on Facebook

Facebook Live lets you live stream video directly from your web, Android, or iOS device. Creating and streaming live content might sound like a challenging process, but it’s a straightforward one on the Facebook mobile app. Here’s how to step by step guide go Facebook live.

  1. Go to your Facebook News Feed and press the Live option (the camcorder icon).
  2. Write a small description of your live video.
  3. If you need any Audience Restrictions, select a privacy setting by tapping the ellipsis in the bottom right corner, and hide an account.
  4. Add a Facebook Live filter, lens, or doodle (if you want).
  5. Press the “Start Live Video” button.

Facebook Live Streaming Features

Live Contributor: If you’re a Facebook page admin, you can able to assign specific people to go live on behalf of you. Before this was difficult if you had a large team of contributors need the approval of admins to broadcast live on Facebook. But now your page Contributors can simply start facebook live and share interesting and newsworthy content through video streaming.

Pin Live Comments: Now you can pin and highlight great comments for your viewers. Facebook recently added this pin comments feature to the bottom of your live broadcasts.

Video Permalinks: Facebook is now adding permalinks for all your shared videos. It will be in this format: Viewers will see all your previous live and non-live videos by visiting your page with permalinks.

Crossposting Live Broadcast Ends: After your Facebook Live broadcast has ended, you can now publish that video to multiple pages at once. Before this update, you could only crosspost your uploaded videos to pages that had the same business manager and pages with different owners.

Video Insights for Profiles: Those who have 5,000 or more followers on the page will gain access to some new metrics, for both live and uploaded videos. The Video Insights for Profiles metrics will include:

· Total number of video posts.

· Total minutes viewed.

· Total number of views.

· Total number of Profile followers

· Total engagement (reactions, comments, shares).

Besides, these people will be get aggregated insights for every video they post on over a week or monthly and 60-day periods.

Benefits Facebook Live Feature

Live Videos have a 148% higher organic reach than photos so Facebook live will increase your page reach. There are a few more reasons for Facebook Live Videos is, it is to be incorporated into your Social Media Marketing Strategy now. Here some of the legitimate benefits when brands streaming a Live Video on Facebook:

· Drives More Traffic to Your Facebook Pages.

· Create a good relationship with the Audience.

· It Provides Unique Content and shares Information Immediately.

· Facebook Live is a Cost-Effective Video Marketing Strategy.

· Can create more hype when the event and Product Releases.