Best Social Media Marketing Certification Courses

In today’s fast-growing and highly-competitive digital world, social media provide valuable educational content is becoming essential to get people’s attention, and brand awareness and builds an engaged audience for the business. According to the data provided by PwC, around 67% of consumers’ shopping behavior is mainly influenced by reviews and social media comments. So now all the companies invest so much time in social media and marketing.

Whether you are looking for a better job in a social media marketing agency, freelancing for other businesses, or building your own business you should acquire social media marketing skills to build your brand and leverage social media to attract a larger target audience. 

Social media certification courses are a great way for digital marketers to level up their skill set. Earning a few extra certifications in social media marketing will boost your resume value rather than “I-read-this-online-somewhere”.

If you’re ready to start improving your social media marketing skills then search “social media marketing certification” on google, you will get tons of paid and free online social media marketing training courses available. So here we listed some of the best social media certification courses available online. 

Social Media Certification Hubspot 

This Hubspot free social media certification course is one the valuable trusted by many professionals recommend to inbound marketers. This course contains 9 lessons with 40 videos that provide many tips, tricks, and ideas to help you improve your company’s social media. 

Cost: Free

Social Marketing Certification Hootsuite Academy

HootSuite is one of the recognized social media management and marketing tools and blogs that offer social media marketing certification courses by their marketing experts. This course covers everything about social media like setting up social media, optimize profile, growing your community audience, content marketing, and social media advertising strategy.

Cost: $199

Facebook Blueprint 

A Beginner’s Guide to Finding Images for Your Ads

Images play a major factor in Facebook ads. Users will be clicking or ignoring the ad depending upon the quality of the image. This Facebook Blueprint course covers all the best practices for creating and publishing images for Facebook ad campaigns. The course tips can be very useful for you and you can also apply them to every social media broadly.

Cost: Free

Perks: This course provides a list of image editing apps that can help you improve images and videos.

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How to Create an Ad on Facebook 

This course contains eight two-minute video sections with three key elements of a Facebook ad course. It helps to review your ad formats and provides creative options for awesome ad creation.

Cost: Free

Instagram for Business 

This Facebook beginner-level course about Instagram for business introduces provides an overview of how to manage a business account on Instagram. This 10 minutes video will teach you all the basics, from how to create a business account, how to get more views on Instagram, followers increase tips, and Insights.

Cost: Free

Get Started with the Facebook Family of Apps and Services 

If you’re new to Facebook for Businesses, this 15-minute beginner’s course is very essential. This online class covers Instagram, Messenger, and Audience Network too.

Cost: Free

Twitter Flight School Courses 1 & 2

Twitter’s official training platform currently offers two courses for social media advertisers.

  • Twitter Video Advertising Campaign Basics.
  • Twitter Video Advertising Foundations.

If you’re planning to launch a video campaign on this platform, these multi-module courses are very useful.

Cost: Free

The Quickstart Guide to YouTube – YouTube Creators

Learn everything about YouTube basics, how to start YouTube Channel, brand your channel, and get more YouTube video views with this online video course. These four lessons include a learning component, a hands-on task, and a quiz about this course.

If your brand relies on YouTube video promotions, this course offers various templates, creator tools, and guidelines for evaluating your channel’s content strategy, audience engagement, insights, and discovery.

Cost: Free

Perks: Even if you’re not having an account on YouTube, video creators will be able to apply this course’s framework and tips across other social platforms. Candidates receive a letter of completion after passing the exam with 75% or higher.

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Introduction to Social Media Strategy

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Getting started with social media
  • Creating content
  • Curating content
  • Using the right marketing tools
  • Paid advertising strategy

About this course: 

This 45-minute, social media strategy course will help you to create a solid foundation for your business or brand on social media. If you’re looking to promote a brand, increase website traffic, or drive sales this simple social media strategy course will achieve your goals on Facebook and Twitter. 

Social Media Marketing Specialization

This course is designed by Northwestern University for marketing professionals like social media managers, freelancers, and executives who want to develop their knowledge in social media strategy.

It consists of 6 modules along with a creative project. If you complete all the required modules with a test, you can get a certificate from Northwestern University. This certificate will add weightage to your resume and LinkedIn.

  1. What is Social Media?
  2. The Importance of Listening
  3. Engagement & Nurture Marketing Strategies
  4. Content, Advertising & Social IMC
  5. The Business of Social Media
  6. Social Marketing Capstone Project

The cost of this course is $49/month including writing the tests and getting the certification but you have to choose the option to “Audit The Course” and get access to all the instructional content for learning. 

Introduction to Social Media Advertising

Offered by: Skillshare

Created by: Buffer

Topics include:

  • Demystifying key terms and vocabulary
  • Setting campaign goals
  • Targeting audience segments
  • Developing compelling copy and visuals
  • Optimizing campaigns for business success

About this course:

This certification course will cover everything about social media ads. This introductory class is perfect for professional marketers, brands, small business owners, freelancers, and those who are interested to do paid social advertising. At the end of this course completion, you’ll be ready to run your first social media campaign that connects with your target customers, convert into leads, and drive traffic for long-term business success! 

What Is Social?

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Social trends
  • Defining target audiences
  • Data analysis

About this course:

“What Is Social?” is a massive open online course (MOOC) for business owners, executives, and social media marketing professionals who want to extensively improve their skills and abilities to grow their social media strategy using effective and proven methodologies. In short, it’s an awesome, action-based intro to social media. This is the first in a six-course specialization offered by Northwestern University.

Social Media Monitoring

Offered by: Udemy

Created by: Eric Schwartzman

Topics include:

  • Keyword filtering
  • Google related searches
  • Using Google Alerts and their benefits
  • Identifying influencers and content curation possibilities
  • Monitoring strategies for Facebook, Twitter, and other social media.

About this course:  

This free social media course on how to monitor your social media profile analytics data. Whether you’re a beginner in social media or a seasoned expert, this course has actionable social monitoring takeaways for people who want to improve their skill levels. It gives an overview of the different social media monitoring tools available in the market, and tips for it your own social media training program.

The Business of Social

Offered by: Coursera

Created by: Northwestern University

Topics include:

  • Discovering where social media “fits in”
  • How to execute social media to real business results
  • Managing a successful social media campaign and tracking insights. 

About this course:

This “The Business of Social” course is mainly for business owners, marketers, and social media managers who looking to apply social media marketing to their business. This course gives more focus on how to generate leads on social media and measure the investments in terms of time, cost, and opportunities rather than creating great good content. 

Social Media Ethics

Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

  • Use polite comments on social media for work
  • Ethical behavior on social media
  • Demonstrating consideration for others on social media

About this course:

Have you ever thought about how to use social media ethically and effectively? This free course on “Social Media Ethics” provides the framework for social networking and engaging your audience in ethical conversations online for all professionals and employees by following local, State, and Federal laws.

Advanced Social Media Marketing for Picking up Clients

Offered by: Udemy

Created by: Brian Yang

Topics include:

  • Common social media myths and mistakes
  • The art of using Facebook Groups
  • Attracting YouTube subscribers and creating engaging videos
  • Creating quality (not spammy) content for social media

About this course: 

The tagline for this social media class is “picking up clients with social media in 48 hours or less.” This course won’t tell the old-school method of beginner tactics like how to set up social media accounts and posting tips. This course will teach you how to use these social media channels and pick up clients.

Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat And more!

About this course: 

This free social media certification course from Constant Contact is a great resource for those who are looking to dive into the world of the social media world. It offers a step-by-step guide to knowing almost every social media platform you can think of. For those unsure, if social media is right for you or your business, this class is a great way to polish your brain and provide more information about social media marketing. 

Learn these social media certification courses online and become an expert in your industry.

What is WeChat App

WeChat is one of the most used popular social media applications in China and other countries. Tencent, a parent company of this app is one of the most valuable technology companies in the world. Since 2011, this app has added many new features from a messaging app to an all-in-one super portal, with more than 900 million monthly active users. This WeChat app can be used on both Phone on the Web. You can able to login Wechat on Web using QR code

I hope you all are known something about WeChat is and how it works. But many of the users wondering it’s a legitimate messaging and communication service, and safe while using it. In this article, we explain everything there is to know about WeChat and its security.  

WeChat Pay

WeChat’s major success is because of this platform’s mobile payment service called WeChat Pay. It helps every aspect of a user’s life from shopping to booking taxis, hospital appointments and ordering food through this application.

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In China, 84% of people are willing to replace cash with mobile payment. In 2016, 38 trillion Yuan (A$7.5 trillion) was exchanged via mobile payment which is 50 times larger than the United States, the world’s second-biggest market. Till date, WeChat has successfully launched its payment service “WeChat Pay” in 15 countries.

WeChat Pay targets Australia which is a popular destination for Chinese students and tourists. In Australia there are more than 10,000 shops and restaurants are using the WeChat Pay system. In 2016, Chinese tourists spent A$9.2 billion in Australia, and it is expected to grow A$13 billion by the end of 2020.

Security Flaws in Chinese Apps

Tech gadgets imported from China, such as smartphones, watches and other goods are regularly having security flaws and even spying government by that tool. The Indian government blacklisted WeChat and some other 41 apps on last December and categorizing them as spyware.

According to WeChat, user data is not monitored or saved by the company server, as long as there is no requirement from the Chinese authorities. However, Australian users WeChat account is always censored – even if you connect your WeChat to an Australian number. 

 If you register the WeChat account outside China, you will be considered as “overseas account” and you’re not censored that apply to Chinese users the same strict standards. A recent survey from the Citizen Lab suggests that messages containing censored keywords will still be banned if they are sent to a Chinese account. 

The most common method of censorship on WeChat is keyword blocking, which means messages containing sensitive spam words, such as “Tiananmen June 4” and “free Tibet”, won’t be received to another end user.

Is WeChat Safe and Secure for Messaging?

WeChat is as safe as other messaging and communication apps because it requires a verified mobile phone number, and a strong password to register as a user. So as long as the user continually changing their password, enable 2-factor authentication on their mobile device, no one can access their messages or personal profile without their knowledge. 

For safety concerns change your privacy settings as per your requirements. Here are the top 5 safety tips when using WeChat.

1. Create a secure and lengthy password for your WeChat account.

2. Always sign out your account when you’re finished.

3. Change your privacy settings immediately.

4. Analyze and verify their profile before you add any unknown users.

5. Don’t use the WeChat “Shake” function.

This FAQ listed on WeChat’s official customer website:

One of WeChat’s official customer said that WeChat securely encrypts your sent and received messages between the servers. We do not permanently store the content of any messages on our servers whether they are video, audio or text. WeChat deletes the content of the message on our servers and therefore third parties including WeChat itself are unable to view the content of your message. 

Currently, WeChat is the only app in its category that is accredited by the privacy organization TRUSTe. It’s also certified by the austerest international server security compliance standard ISO 270001–2013. So it would be quite difficult for hackers to penetrate WeChat’s servers and view any of the users’ private information. 

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Top 7 Best TikTok Alternative Video Apps

What is Subreddits

Reddit is one of the top websites in the world that calls itself “the front page of the internet,” and it truly does contain something for everyone. Anyone can register Reddit for free by simply signing up and registered community members can submit text posts, images, and also direct links to inform, keep busy, and entertain others. Reddit’s front page is completely customizable for each and every user and they can decide what kind of content you see when you log in.

Reddit consists of nearly 1.5 million subreddits, which all are from current news, events, tech, social media, politics, funny memes, and anything you can find here. 

Best Subreddits for Memes

Are you a memes lover or need a template or concept for creating a meme? Reddit is the perfect and best hub for all types of funny and informative memes. There are thousands of several subreddits are available for hilarious memes. As these subreddits cover a wide range of topics, so it’s a bit difficult to find the most hysterical memes out of all in the Reddit marketing platform.

So, in this article, we have listed the top 10 funniest memes subreddits in 2021 to make you laugh out loud. 

Top 10 Best Subreddits for Memes

  1. MemesDankmemes
  2. DankMemes
  3. MemeEconomy
  4. Funny
  5. ComedyCemetery
  6. AdviceAnimals
  7. PrequelMemes
  8. wholesomememes
  9. HistoryMemes
  10. Teenagers

1. /r/memes/

The /r/memes/ is one of the oldest and the best meme subreddit that shows the emotion, physical and mental state of the user through the linked image or video memes. It has 9.2 million subscribers. Meme creators can post their unique meme images or videos into this subreddit which will come under their rules. A meme shows Keanu Reeves running with a camera and a man trying to catch him. The caption says he stole the camera from the paparazzi and running away. The “I drew all the boys together and i did it for the internet” is the most-liked and awarded meme in this subreddit.

2. /r/dankmemes

More than 3.4 m subscribers dank memes are very popular on Reddit and this /r/dankmemes/ are one of the sarcastic meme pages and describing the viral media jokes that have lost their comedic value or the purposely strange cliché. For example, a 7-year-old boy asks, “what’s virgin?” and a 9yrs old boy reverts, “allow us to introduce ourselves.”

3. /r/MemeEconomy

r/MemeEconomy is the funniest and quirky subreddit where real-world commodities are discussed through memes. Here there’s no real money involved but when a meme getting popular, people can opt to buy and sell.

For instance, in this subreddit, memes show a man sitting on the wall looking down and making his face thinking when your son starts Fortnite dancing in public, you should have made sandwiches instead of making him.

4. /r/funny

It is one of the largest and best subreddits for memes that has a humor stock collection depository with around 29.5 million subscribers. This subreddit contains a wide variety of funny images and videos. If you publish any funny-related content, surely you will more post karma and sometimes you may get also awards based on submitted post reach.

Read How To Create A Subreddit

5. /r/ComedyCemetery

/r/ComedyCemetery is also a recognized best meme subreddit, where people shared memes and mocked them to try out their humor sense. In this subreddit, moderators don’t accept any small-size images or animal advice memes, no sarcastic jokes, no poor titles, reposts, and no harassment posts. So, post simple funniest memes show a poem with various minion expressions.

6. /r/AdviceAnimals

In December 2010, this /r/AdviceAnimals subreddit was created. It contains simple and straight memes to understand easily. Advice Animals was firstly a memes category that showed memes like a business cat wearing a coat and tie or socially awkward penguin lacking confidence with some message or awful advice placed over the image.

7. /r/PrequelMemes

With 1.3M subscribers, /r/PrequelMemes only deals with the star war series memes and discussion threads. Any content related to Star War films either its photoshopped memes or image macros series is all comes under r/PrequelMemes. It helps to change the audience’s opinion about the movie.

For instance, when the star Wars movie is about to start at 7.45 and at 7.40 you reach and your dad is still left to carry your baby brother from his car seat. There you see a character from the movie asking you to leave him or else you cannot make it in time for the movie.

8. /r/wholesomememes

/r/wholesomememes community is for those searching for a way to capture virtue on the internet. With around 6.6 M subscribers this subreddit submission memes should encourage health or well-being, body, mind, and soul. A meme with sarcasm that displays genuine human emotions, spreading positivity. 

9. /r/historymemes

With more than 1.4M subscribers /r/historymemes subreddit is the best source to learn more about history with memes and videos. This community has certain rules to submit your history memes such as no fake captions, all posts must be at least 20 years before incidents, no reposts, and few conditions. 

10. /r/teenagers

With 1.8 M subscribers, /r/teenagers/ is a teenager’s community created by the teenagers only. It is the best subreddits for memes that are related to teenage incidents and they enjoy it thoroughly. Although there’s no particular age specification to join, the target users are teenagers between the ages of 13-19. Parents, teachers, and other teenagers can ask any questions in this subreddit. 

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 

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How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add BookReserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Facebook Small Business Grant Program

The COVID-19 pandemic is going to get worse and troubling us in many ways. The virus still spreading into new regions at a rapid pace, which will have a major impact on many sectors and businesses. So Facebook Inc has launched a resource hub and a grant to help small-business owners manage during the coronavirus outbreak.

In a Facebook post on March 17, the company’s COO, Sheryl Sandberg, says that the company will be launching a massive grant program to help small businesses who all are affected by Covid-19. Specifically, Facebook will provide $100 million in “cash and ad credits” to more than 30,000 businesses in the 30 countries where Facebook operates.

Who is Eligible for Funding 

Facebook has also created a new page where SMB owners can sign up to receive more information about when the program starts, eligibility criteria, and application acceptance details. While the site doesn’t provide an exact date when that happens and they are clear that this is more than just providing free ads on its platform. The company gives some examples of how small businesses will use these grants, like office rent, operational costs, or paying employee wages. 

Those small businesses are surely Facebook’s customers so if they overcome this business financial crisis, obviously, the world’s second-largest advertising platform has a huge incentive they can earn and again, so do we all.

In order to provide further assistance, Facebook has:

  • Launched a new Business Resource Hub, which helps to provide support for businesses to connect them to relevant tools and advice who all are affected by the coronavirus outbreak
  • Help to work on a new virtual training program to support businesses operating in altered conditions because of the COVID-19 lockdowns.
  • Create a new strategy on how it can host dedicated, virtual training sessions with businesses all over the world
  • Begun work on a new set of Facebook Blueprint materials, with a particular focus on remote work and managing remote teams.

Apply Here for Facebook Small Business Grants Program

Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compared to other social media platforms, like Facebook and Twitter.

Snapchat vs TikTok Comparison

At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users. 

To know the strength of these two apps, Hubspot made a poll to the U.S young of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes. 

TikTok vs Snapchat
Source: DifferenceBetweendotnet

What is Snapchat

Snapchat, which is launched in 2011 allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users to create content that is more joyous and uncensored than other more public-facing social media platforms.

How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv, and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users more creative abilities like try-on effects, object scanning, and 3D environment interactions.

Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, and personalized audience targeting ads with a native checkout feature.

What is TikTok

TikTok is the fastest-growing video-sharing app that was launched in just 2017 by Chinese tech company ByteDance. It is similar to the Vine app in that manner it allows users to create 10 to 60-second looping videos and post them on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it reached 1.5 billion downloads globally at the end of 2019.

How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are dance choreographed, lip-syncing, hashtag challenges, and reaction videos. 

Advertising. TikTok’s ad product is still it’s in the early-stage process and TikTok’s self-ad-service platform is still in beta. As of now, advertising in TikTok is offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:

  • In-feed native video ads
  • Brand takeovers (a full-screen ad that appears when a user first opens the app)
  • Hashtag challenges
  • Branded filters
  • Topview ads (similar to brand takeovers but uses in-feed content)
  • Influencer brand partnerships

Best Platform for Brand Marketing 

Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences, especially young people. Specifically, the TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.

So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.

The World Health Organization (WHO) launched a new TikTok account on last week Friday to cut the coronavirus outbreak misinformation online. WHO, a public health agency of the United Nations is working to contain the spread of the virus. 

With all social media platforms looking at how they can help their users to keep up to date with accurate information about the COVID-19 pandemic, surprisingly this week TikTok has announced a new partnership program with the World Health Organization that they can live-stream from the WHO where users will be able to ask questions to experts. Over the past few weeks TikTok has been filleded with many serious and funny memes about the novel coronavirus with some users also pretending to be infected by this. 

As per TikTok newsroom report:

“At TikTok we’re focused on supporting our users by providing accurate information and resources from public health officials, as well as continued support, encouragement, and uplifting videos that our community share wiring this challenging time. To that end, we’ve partnered with the World Health Organization (WHO) to create an informational page on TikTok that provides trustworthy information, offers tips on staying safe and preventing the spread of the virus, and dispels myths around COVID-19.” 

In WHO’s first video they wrote in the description of “We are joining [TikTok] to provide you with reliable and timely public health advice,”   

Benedetta Allegranzi, technical lead of infection prevention and control, describes the measures that people should take to protect themselves from the novel coronavirus and redirects the users to the official website for more additional information. 

The Cornoa virus information resources can be accessed via the Discover tab in the TikTok app. It’s also shows on the top results when users search for coronavirus-related topics. TikTok’s also adding a WHO website link to the page on videos which may relate to coronavirus. 

WHO also focusing on other social media platforms like Facebook, Twitter, Instagram and Tencent to outbreak fighting misinformation regarding the Corona virus. 

If you’re interested to watch WHO’s Q and A season on TikTok, go to the official WHO TikTok profile and catch their live-stream at 17th march, 12 PM GMT.

TikTok Marketing Strategy

In any marketing strategy, the essential part is to target your preferred audience through the right promotions. There are lots of applications that help businesses to reach their target customers and future markets as well. From the point of a marketer’s view, they would prefer promoting on different channels to attract required and relevant customers. 

If you plan for a marketing strategy for your business, then the first choice for any marketer is LinkedIn. If your target customer is teenagers, TikTok is the right place to showcase your service or products. TikTok is one of the most downloaded apps in the world and has grown at exponential rates their major users belong to 10 – 19 years old. Nowadays even 50 years old people become famous through TikTok videos. 

TikTok is a Chinese-owned video creator application that is founded in 2012 by Zhang Yiming. In September 2016, ByteDance launched its own social video app, Douyin, in China. A year later, they expanded the app internationally, renaming it TikTok outside of China. In November 2017, ByteDance spent up $1 billion to purchase Musical.ly. TikTok merged with Musical.ly on August 2, 2018, to create one large video community. 

TikTok Statistics

This app currently has 500 million monthly active users and around 26.5 million users who are in the US. Demographically, 60% of the US’s monthly active users are 16 to 24. Gender wise 56% female to 44% male using this app. TikTok users spend an average of 52 minutes per day. Meanwhile, 55% of users have uploaded their own videos, and 68% have watched someone else’s video. It overtook Snapchat just one year after launch and has since grown to be the number one app downloaded from the App Store and the number three app downloaded worldwide. 

Also, Read – Top 10 Most Visited Websites in 2021 – TikTok Beats Google

Why Use TikTok for Marketing?

The main reason to include TikTok in your business marketing strategy is to reach out to a current (or future) potential customer group. This app makes more sense for a business that sells fashion items, beauty products, healthy food & beverages, or feminine hygiene products to market on TikTok because of the female audience. TikTok is more suitable for increasing brand awareness, and building enthusiasm, reach, and engagement than old-school marketing ideas. 

How to promote your brand through TikTok Marketing?

If you want to increase your business product and service visibility and clicks, then you can try out these five best TikTok marketing tips. 

  1. In-Feed Native Ads
  2. Hashtag Challenges
  3. User-Generated Content
  4. Brand Takeovers 
  5. Influencer Marketing

In-Free Native Ads

Advertising in TikTok is relatively new, these In-Feed native ads are the same as watching Instagram stories in full-screen mode. We can add your website links, Call to Action (CTA) button “Order Now” which helps users can click on to take themselves to a suitable landing page. The running ads can be traced by impressions, total views, video viewing time, click-through rates, and the engagements received.   

Hashtag Challenges

Every TikTok user loves and takes a TikTok challenge at least once. The best-known challenge is Jimmy Fallon’s #tumbleweedchallenge. Fallon challenged TikTok users to make videos of themselves rolling around the ground like a tumbleweed to a Western-music-themed soundtrack. After an overwhelmed response from users, they made more than 8,000 #tumbleweedchallenge videos. 

McDonald’s set a #bigmactiktok challenge that ended with an excellent engagement rate. Mcdonald’s Malaysia invited TikTok followers to make videos where they danced to the “Big Mac Chant” and they offered prize money of RM5,000 cash along with some other rewards. 

Hashtag challenges can build more traffic and engagement by spending little money or rewards on behalf of the challenging company. In this type of advertising the user can able to see a specific banner ad that will take the user to click and feature the challenge. The banner will show on the discover page and depends on user content. These TikTok challenge ads have insights that include banner views, clicks, number of user-generated content, engagement, and trending position.

If you are planning for a hashtag challenge, then you need to consider the level of difficulty in what you set. The TikTok challenge is quite easy to do and funny also. So that it will reach more audiences and get engagement. 

Brand Takeovers Ads

This is one of the rare and difficult forms of TikTok advertising where images, Short video clips, and GIFs turn out to be a major factor in the brand’s landing page or the hashtag challenge if your set any. These are category exclusives, so a single brand can take up a particular category once per day. These Brand takeover ads’ reach can be measured by Impressions, click rates and unique reaches. The brand takeover ads are effective because TikTok marketing tools are simple, and user-friendly that have got great effects on branding a particular product or service.

The first brand takeover was by fashion brand GUESS, from September 1 to September 6, 2018. The GUESS team combined this with a branded and hashtag challenge. As each TikTok user opened the app during the GUESS branded takeover period, they were directed to the #InMyDenim challenge. GUESS also worked with popular creators @jammincammy, @ourfire, @madison_willow, and @operamericano.

User-Generated Content

Over the last few years, User-generated content (UGC) has increased dramatically in popularity for online marketers. UGC is probably suitable for non-profit organizations rather than brands.  

To understand this concept, we can see the ad work done by the Chinese restaurant Haidilao. They undertook a user-generated marketing campaign when they asked their TikTok followers to make and upload short videos of their food being prepared, using a selection of ingredients from the Haidilao menu. This concept ultimately reached more than 15000 TikTok users and got 2000 videos being shared on the app with over 50 million views on it.

Influencer Marketing

TikTok is an ideal platform to engage through influencer marketing. Many people on TikTok are incredibly popular with their fans. Get help from that influencers and ask them to promote your product or services to their fans and the right customers. Keep in mind that a TikTok audience is predominantly young people. It is probably not a good place to sales pitch rather than you can increase your brand value. Even some TikTok influencers will be ready to do direct sales in their videos. 

Implement all the above TitTok marketing strategies on your business and get leads from the world’s fastest-growing app TikTok.  

Related Articles

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WhatsApp Dark Mode 

WhatsApp finally Says Hello Darkness 

After months of beta testing on both mobile operating systems, WhatsApp launched a new dark mode theme feature on iOS and Android phones which is darker grey for Android and purely black for iPhone app. WhatsApp dark mode feature is gradually rolled out for all of its 2 billion users globally. 

As per Facebook

“Dark mode for WhatsApp offers a fresh look on a familiar experience. It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments when your phone lights up the room.”

How to Enable WhatsApp Dark Mode Feature

If your Android OS is 10 or iOS 13 means, this feature is activated on WhatsApp automatically and switch to the dark theme. If you’re an Android 9 OS user, then simply you can go to the WhatsApp settings menu and enable the dark theme manually. Incase if dark mode not working, update the latest version of WhatsApp and follow the below steps to activate Dark Mode Theme.

  • Go to WhatsApp Settings Option
  • Click on Chats
  • In Chats, you will Theme under Display
  • Now Choose Dark Theme to enable it

Apart from this Dark Theme WhatsApp previously had two different themes such as

Light theme: it’s the usual white color theme that we have been always used in these many years.

Set by Battery Saver: This feature is available on Android 9 and lower OS version phones. The setting allows you to automatically switch to light or dark theme based on your Battery Saver settings.

There so many benefits of using the Dark Mode feature. It will helpful for so many of us to check our phones in bed before sleeping on low light which doesn’t affect our eyes directly. Research says that since 1985, the adults are getting less than six hours of sleep per night which is increased by 31%

According to the latest report, the Facebook-owned social messaging app, testing a new security feature that will allow users to protect their messages and media backups on Google Drive through a password. Users can access the feature by enabling ‘Password Protect Backups’ in the ‘Chat Backup’ section in WhatsApp settings. This option is available only to users who have updated the beta version.

YouTube was created in 2005, with the first-ever video – Me at the Zoo – being uploaded on 23 April 2005. Since then approximately 1.3 billion people have set up YouTube accounts. In 2018, people watch nearly 5 billion videos each day. People upload 300 hours of video to the site every minute. According to the research of Pexeso, music only channels have 4.3% of YouTube’s overall content but still, it makes 11% of the views. 

On the other hand, most subscribed YouTube channels fall under entertainment and gaming categories. This younger generation of internet users agreed to YouTube as the most trusted social media platform in the world. Eager to know which is the most viewed video on Youtube, then this article will explain the top 10 most viewed YouTube videos of all time.

Top 10 most viewed YouTube videos

  • Katy Perry — Roar (3.01 billion)
  • Maroon 5 — Sugar (3.13 billion)
  • Justin Bieber — Sorry (3.25 billion)
  • PSY — Gangnam Style (3.52 billion)
  • Mark Ronson — Uptown Funk ft. Bruno Mars (3.78 billion)
  • Masha and the Bear — Recipe for Disaster (4.42 billion)
  • Wiz Khalifa — See You Again ft. Charlie Puth (4.43 billion)
  • Pinkfong — Baby Shark Dance (4.61 billion)
  • Ed Sheeran — Shape of You (4.63 billion)
  • Luis Fonsi — Despacito ft. Daddy Yankee (6.64 billion)

10. Katy Perry — Roar (3.01 billion)

Katy Perry’s Roar as the lead single for her 2013 album, “Prism” The lyrics focus on standing up for yourself and self-empowerment. The song was a huge success. Recording Industry Association of America (RIAA) was certified this song as Diamond and she is the first artist to have three Diamond Awards.

9. Maroon 5 — Sugar (3.13 billion)

Sugar was recorded by Maroon 5 for their fifth studio album, “V.” It was released as a single on January 14, 2015. It would be the biggest hit from that year if it also joined by Justin Bieber’s Sorry and W. Khalifa’s See You Again. This video song was peaked at Number 2 position on the US Billboard 100.

In the video, Maroon 5 has genuinely crashed the weddings shown across Los Angeles. The production team worked with wedding planners to find suitable wedding scenes for the video. The band found it a fantastic experience. Some of the grooms got cold feet and had to be talked into allowing the activity to take place. Everybody loved the surprise, however. Adam Levine stated, “It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests.

8. Justin Bieber — Sorry (3.25 billion)

It’s no surprise that Justin Bieber appeared in the top 10 most-watched YouTube videos.  Sorry comes from Justin Bieber’s fourth studio album, “Purpose” and it was released on October 23, 2015. The sorry song hits 3.25 billion views on YouTube and selling 10 million copies in 2016 alone and topped the charts in 13 countries. Justin Bieber became the second musical artist to achieve a 1 billion views video on YouTube by his Baby song. 

The reason for the success of this particular Sorry song is Biber, recruit lively dancers from New Zealand’s ReQuest Dance Crew and makeover with colorful outfits and lively dance moves to make up for the potentially depressing lyrics. 

7. PSY — Gangnam Style (3.52 billion)

In YouTube’s video history, Psy’s Gangnam Style was one of the unexpected mega-hit video songs and it becoming the very first YouTube video viewed more than a billion times. 

Psy’s official YouTube account uploaded this video on July 15, 2012. Within three months, that is on November 24th that year, Gangnam Style overtook Justin Bieber’s record views of 803,700,000 and ranked number 1 spot on YouTube. This song has stayed in #1 position for an incredible 1,689 days. This video has few more YouTube records such as the most rated video until February 2017, most liked video until August 2016 and most discussed video on Social Media.

6. Mark Ronson — Uptown Funk ft. Bruno Mars (3.78 billion)

UpTown Funk was recorded by British record producer, Mark Ronson, along with American singer/songwriter, Bruno Mars. It was released as a single on 10 November 2014. This song was spent consecutive of 14 weeks at Number 1 on the US Billboard 100 and also reached 1st position in the charts in many other countries.

UpTown Funk became the second best selling single track of 2015 and it also won two Grammy Awards.

5. Masha and the Bear — Recipe for Disaster (4.42 billion)

Recipe for Disaster is by far the most unusual video on this list and mainly its not a music video. It’s the most popular non-music video of all time on YouTube. This particular video is a Russian version technically called Маша и Медведь (Masha and The Bear) – Маша плюс каша. This video is one of the episodes from the Russian CGI-animated TV show for kids, Masha and the Bear

This show is more popular outside its home country Russia. This channel’s many episodes are high views on YouTube videos. Netflix and NBCUniversal also broadcast as collective episode formats. Get Movies, the YouTube channel that uploaded Recipe for Disaster episode and increased their viewers count just from this one specific video.

4. Wiz Khalifa — See You Again ft. Charlie Puth (4.43 billion)

Wiz Khalifa and Charlie Puth’s See You Again is tie-up with Furious 7 to its promotion which is the first video on this list to movie tie in the list. It serves as a tribute to Paul Walker, the former Hollywood star of the Fast Saga who died in 2013.

See You Again was stood YouTube’s Number 1 position from July 10 to August 4, 2017, that finally broke “ PSY’s Gangnam Style” top rank record. Just only 25 days, until Despacito made its premiere on YouTube and crossed the See You Again’s views. It was also the most liked video between August 26, 2016, and July 25, 2017, and it became the 2nd video to pass the 2 billion view mark and right now it’s one of only five videos viewed more than 4 billion times. It also has the record for the most-streamed track in a single day on Spotify in the US. 

3. Pinkfong — Baby Shark Dance (4.61 billion)

Baby Shark is a children’s song about a family of sharks which is originated from a campfire song or chant. This most popular Baby Shark video is labeled Baby Shark Dance. Baby Shark Dance, produced by Korean pop manufacturer Pinkfong. This song earned more than 4.6 billion views worldwide. This version of the song has encouraged an online dance craze and it also referred to as Baby Shark Challenge. 

2. Ed Sheeran — Shape of You (4.63 billion)

Ed Sheeran’s “Shape of You” song was uploaded on 30th January 2017, after that this song made it to Number 1 on the singles charts of 44 countries. At the end of 2017, it topped the Billboard Year-End Hot 100 Singles of that year. This song was also nominated for Best Pop Solo Performance at the 60th Annual Grammy Awards. 

It holds records as the third-fastest video to reach a billion views and is the second-fastest to reach 2 billion and 3 billion views as well. Ed Sheeran has also performed a cameo role in an episode of “Game of Thrones.” after this song’s huge success.

1. Luis Fonsi — Despacito ft. Daddy Yankee (6.64 billion)

In an American owned video platform and dominated by English-speaking content, its very surprise that Spanish song was ranked top of all-time YouTube Videos views. Most of the people don’t understand (except for Spanish) song lyrics, but everyone loved this song. Featuring Luis Fonsi and Daddy Yankee, Despacito video was uploaded on January 12, 2017, and now it stands on the number one position with about 6.64 billion views.

The song topped the charts of 47 countries and entered the Top 10 in ten other countries. This was the first song to top the Billboard 100 in Spanish in 20 years. Surprisingly, Justin Bieber released a remix version of this song, where he sang some lines in English, but it didn’t reach much rather than helped the original’s YouTube performance.

I hope you all like this content. By upcoming years, the position may change. So now sit calm, watch and enjoy the top highest viewed YouTube videos.