What is Black History Month
Since 1976, officially in the U.S.A has celebrated February as Black History Month for achievements by African Americans and a time for recognizing their central role in U.S. history. It’s also known as African American History Month, the event grew out of “Negro History Week,” the brainchild of noted historian Carter G. Woodson and other prominent African Americans. Since 1976, every U.S. president has officially designated the month of February as Black History Month. This Black History Month also celebrates other countries around the world, including Canada and the United Kingdom, also devote a month to celebrating Black history.
Importance of Celebrating Black Culture
2020 saw a resurgence in social activism and discussions about the enemy of prejudice, with numerous brands partaking. Furthermore, Black History Month can be an expansion of that. However, to make a real connection with your audience, make sure to support and team up with Black-owned businesses, local area pioneers, and creators.
Diversity in marketing is very important for both millennials and Gen Z. Also, with colossal purchasing power, these ages will driveways of managing money in the years to come. As you plan your Black History Month content, consider how it fits in your brand’s marketing strategy and how you can proceed with the discussion in the months to follow.
5 Ways to Celebrate Black History Month on Social Media
- Creator Spotlights and Q&As
- History Lessons and Fun Facts
- Advocate for Change
- Amplify Black Voices
- Quote Posts
Black History Month Celebration on Social Media Platforms
At the last week of January 2021 itself, all of the major social platforms have announced new programs and initiatives to celebrate Black stories, and highlight the contributions of people of color, as part of the event.
Facebook launched a new We The Culture creative community to showcase Black creators, while its Lift Black Voices hub will feature honor and celebrate “the past, present and future of Black communities” throughout the month. They also showcase Black creators via custom logo designs throughout the month. Facebook has allocated $10 million over two years to fund a new Black Gaming Creator Program to help Black gaming creators develop their presence.
Facebook’s also launching a new, four-part series on Facebook Watch to showcase Black contributions in music. “Each episode of “Forward: The Future of Black Music” will feature a music icon shining the light on a newcomer they believe to be the future. Influenced by the classic TV series “Iconoclasts,” viewers will be a fly-on-the-wall for a musical experience with a legend and their successor. The series will also be viewable on Messenger’s Watch Together.”
Instagram is advancing Black voices and their commitments using the #ShareBlackStories hashtag, which it’s been hoping to lift to help the Black people group, which has been lopsidedly affected by the pandemic. Instagram’s additionally adding new creative tools in the Instagram Camera to enable users to participate in the occasion, while it’s likewise facilitating workshops and different occasions for Black makers.
YouTube says that it has “a large group of energizing exercises arranged” for Black History Month, which will start with another grandstand of work of art from Black visitor craftsmen that will be highlighted on the YouTube landing page, “alongside curated content from Black Creators and ability across our Spotlight and TV surfaces – including new YouTube Originals and Kids content.”
Recently TikTok has launched a new “Black TikTok Trailblazers” list.
“These individuals were recognized and nominated by the North America #BlackTikTok community for being leaders and pioneers on and off TikTok. Our Trailblazers are using their platform to educate, entertain, and advocate for the Black community.”
TikTok is also adding a new #MakeBlackHistory banner on the Discover page, to connect users to a schedule of TikTok LIVE programming featuring Black creators and artists, while it’s also rolling out new creative effects and stickers linked into the event.