7 Effective Tactics to Get More Leads on Social Media

7 Effective Tactics to Get More Leads on Social Media

In every marketer’s business strategy, they must include Social media marketing and lead generation is part of it. Marketers who should think beyond brand awareness and engagement, social media lead generation is a good move. Getting leads from social media will help you find people interested in your company. More importantly, these leads will help you to keep in touch with potential customers for future business.

This article is for anyone looking to take their social media marketing up a notch. If you’re new to social media marketing this article offers several up-to-date tactics on how to earn more quality leads. Before diving into the article, let’s breakdown some of the terms that marketers use when it comes to social media leads.

What is Social Media Lead? 

A lead is any form of information someone shares that you can use to follow up with them. The information includes names, email addresses, Phone numbers, employer’s details, or any other data that users share with you through social media profiles. 

Social media lead generation: social media lead generation is simply any activity that collects new leads from social media.

Social media lead nurturing: Once a lead is generated, marketing professionals will nurture their leads. This includes taking them through the customer journey through the sales funnel.

Social media lead converting: The final stage is collecting social media leads is converting. This is the process of turning potential customers into paying customers.

What is Quality Social Media Lead?

We can define a quality lead depends on your industry, campaign, and goals set up. A quality lead will contain useful contact information and clear intent to engage with your business.

Marketers should remember that when it comes to generating social media leads, quality often matters more than quantity.

Best Social Media Platform to Generate Leads

Most of the sources said Facebook is the best social media platform to generate leads compare to all other accounts. Every business should do market research and choose the platform that your customers using regularly and focus on that. 

More than 2.5 billion people use Facebook every month in the largest population. Facebook also offers some of the best tools and insights to collect leads on its platform. This doesn’t mean that marketers compelled to use Facebook; they should try other top social media accounts to get extra leads. For example, 89% of marketers use LinkedIn for lead generation mainly B2B. As per report, LinkedIn generates double the leads than other social channels.

Before starting your social media lead campaign for a business, make sure you are familiar with the demographics of the different platforms. If you’re well aware of a target market, it’s probably a good fit. 

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How to Get More Leads on Social Media

Here are the top 7 statistics to get more leads on social media, and how to see results. 

1. Optimize your profile

Before you plan your next social media lead campaign, make sure social media profile properly optimized to collect leads organically. Your profile should provide the information that customer looks for such as contact you, sign up for your newsletter, shop, and more.

Provide contact information

Your contact details should be available on your profile. But before adding your contact info, make sure you’re able to immediately respond to customer inquiries by phone, email, Messenger, or other modes of contact.

Create call-to-action (CTA) buttons

Depending on your business goal, every social platform offers unique profile features. For example, if you’d like to get more newsletter subscribers, add a Sign-Up button to your Facebook Page. If you run a travel, restaurant, or consultation business services, add Book, Reserve, or Get Tickets action buttons to your Instagram or Facebook profiles.

Add a link to your bio

If your specific CTA buttons aren’t available, add a link to your bio. This space is often taken advantage of on Instagram but can be used on LinkedIn, Pinterest, and Twitter too. 

2. Clickable Content

Without having good content, you won’t collect leads. Remember, everyone on social media is seeking for customer attention. Within a fraction of minute customers decide they should buy/ interact with this post or not. Your sharing Images or videos should be of high quality. If your goal is to generate leads, make sure your content must creative. With click-worthy content, you’ll want to make sure people have a place to click. Wherever possible, make sure each post has a clear link and tempting call-to-action.

Here are some more clickable options available across different platforms:

  • Tag your products in Facebook Shop
  • Use Swipe up an option on Instagram stories
  • Create Shoppable Instagram posts and stories
  • EyeCatching Shop Pins on Pinterest
  • YouTube Cards and end screens

3. User-Friendly Landing Pages

If someone clicks on your link, expecting to find a certain product, service or specific information then your landing page should provide those contents. If the user feels, the corresponding content is not satisfied, they closed the page immediately. 

A good user-friendly landing page will be visually attractive and easily scannable. The page should provide users with a clear cut data. If your landing page has a form, keep it simple and easy questions. The more sensitive the details on the form means, the less likely they won’t fill it. 

For example, forms that ask age, marital status are more likely to be skipped. If possible, without typing pre-fill as much information as you have available. Doing this method increases the chances of someone completing the form. 

4. Run Social Media Ads

If you’re tired of not getting organic leads or not measure how the leads come, then go for social media ads. 

Facebook Ads:  Facebook offers a specific form type lead ad format for marketers. The collected leads through these ads can be directly linked to your customer management system (CRM) software or downloaded so your sales team can follow up as needed. When it comes to lead nurturing, facebook’s retargeting tools are especially handy. Make sure you install Facebook Pixel on your website. It makes easier to track leads and measure how much they cost.

Instagram lead ads: Same as Facebook, Instagram also offers lead ads that are help marketers to collect information. Instagram ad form contains an Email address, full name, phone number, and gender sections can all be pre-completed in these ads. 

LinkedIn Lead Gen Forms: LinkedIn’s Lead Gen Forms are a very famous and successful method for B2B marketers. The average conversion rate on a LinkedIn Lead Gen Form is 13%. According to the Wordstream report, it’s high considering a typical website conversion rate is 2.35%. These ads are now available as Message Ads and Sponsored InMail on the platform. LinkedIn Dynamic Ads also feature direct call-to-action that can help generate leads. 

YouTube TrueView Ads: YouTube Trueview Ads is designed to help advertisers drive a specific action including generating leads. These ads have prominent call-to-action buttons that can link to a site of your choice. When creating these ads, simply select “Leads” as your goal.

Other sites, such as Pinterest and Twitter, don’t have specific ad format but they offer normal ads that can boost social media lead generation. 

5. Give Discounts

Give some reason for people to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you should offer to make the deal more.

Contests: Run a social media contest is a great way to collect leads. Ask your participants to share whatever information you’d like to learn. To increase the reach of your content you may also team up with an influencer or brand partners. 

Discount code: Many brands offer a discount code to customers in exchange for a newsletter sign-up. Discount codes and rewards encourage customers to visit your site again. 

Best method and success rate to drive social media lead nurturing is

  • Conduct Webinars – 35%
  • Send Email newsletters – 29%
  • Thought leadership articles – 28%
  • Whitepapers – 26%
  • Customer content (case studies, reviews, etc.)- 25%
  • Sales emails – 21%

6. Personalized Offer

A customized offer for each social media platform can help you to get leads more than any other marketing goal. Use the targeting tools available on Facebook, LinkedIn and other platforms to connect the right audience. We have to run separate campaigns for different audiences so we can customize messages accordingly. For example, you have to split campaigns by gender, occupation, or age-based.

The inbox is another good place for personalization. If you create a Facebook Messenger Bot or LinkedIn InMail campaign, you will get information from customers through direct messages. 

7. Get Insights with Analytics

If you’re working on social media leads, you have to collect analytics insights too. Set up goals in Google Analytics to track leads on your website. This will allow you to monitor which social media platform is the best source for your business. For example, you get more leads from LinkedIn rather than Facebook, it may be worth redoubling efforts on that particular platform.

Snapchat vs TikTok: Best for Brand Marketing

Snapchat vs TikTok: Best for Brand Marketing

Do you remember Vine? the six-second looping video app was launched in early 2013, but within 4 years it’s discontinued by Twitter in 2016. Since then, we’ve seen many apps like Snapchat and TikTok to fill Vine’s place. These two apps allow users to express their creativity through short mobile videos and also have lots of new filters and features compare to other social media platforms, like Facebook and Twitter.

Snapchat vs TikTok Comparison

At this moment, both apps continue to grow on the market. Snapchat has around 210 million daily active users globally while TikTok recently surpassed 800 million monthly active users. 

To know the strength of these two apps, Hubspot made a polled to the U.S youngs of over 350 people to find out which app they regularly log into Snapchat, TikTok, or neither. At the end of the poll result, both apps have a close number of votes. 

What is Snapchat: Snapchat, which is launched in 2011 that allows users to exchange pictures, videos, and text which is called snaps. Unlike most other social apps, Snapchat content expires immediately (10 seconds) or after 24 hours. This photo-sharing platform encourages its users creating content that is more joyous and uncensored than other more public-facing social media platforms.

How it’s used: Snapchat offers many ways for users to keep up with friends, popular trends and relevant news, Bitmoji Tv and more. Snapchat has been investing so much in AI and AR capabilities features (or ‘Lenses’) to give brands and users for more creative abilities like try-on effects, object scanning, and 3D environment interactions.

Advertising. Snapchat offers a wide range of advertising options through its self-serve ad platform, from standard Snap Ad units that appear between stories to ads that use branded filters and AR lenses. It also has an e-commerce component with shopping ads, personalized audience targeting ads with a native checkout feature.

What is TikTok: TikTok is a fastest growing video-sharing app that launched in just 2017 by Chinese tech company ByteDance. It is similar to Vine app in that manner it allows users to create 10 to 60-second looping videos and post on their profiles. TikTok was the most downloaded app in the U.S in the year 2018 and it’s reached 1.5 billion downloads globally at the end of 2019.

How it’s used: TikTok users create and post short, looping videos from its massive library of music and sounds. TikTok isn’t the place for serious life updates or connecting with friends. Most TikTok videos are like a dance choreographed, lip-syncing, hashtag challenges and reaction videos. 

Advertising. TikTok’s ad product is still it’s in early-stage process and TikTok’s self ad-service platform is still in beta. As of now, advertising in TikTok offered on a CPM basis (cost per thousand impressions) as Ad units currently available include:

  • In-feed native video ads
  • Brand takeovers (a full-screen ad that appears when a user first opens the app)
  • Hashtag challenges
  • Branded filters
  • Topview ads (similar to brand takeovers but uses in-feed content)
  • Influencer brand partnerships

Best Platform for Brand Marketing 

Both TikTok ads and Snapchat ads offer a great opportunity for brands to connect with audiences especislly young people. Specifically, TikTok ad marketing strategy can be effective for driving awareness with user-generated content (UGC) in the form of brand challenges, reactions, or filters. Snapchat platform is better for sharing fleeting life moments and surfacing relevant content that the user might care about – like original series or Stories.

So choose these marketing platforms based on your needs and focus to improve your brand awareness and promote your business products or services.

Developing a TikTok Marketing Strategy for Your Business

Developing a TikTok Marketing Strategy for Your Business

In any marketing strategy, the essential part is to target your preferred audience through the right promotions. There are lots of applications help businesses to reach their target customers and future markets as well. From the point of a marketer view, they would prefer promoting on different channels to attract required and relevant customers. 

If you plan for a marketing strategy for your business, then the first choice for any marketer is LinkedIn. If your target customer is teenagers, the TikTok is the right place to showcase your service or products. TikTok is one of the most downloaded apps in the world and having growth at exponential rates and their major users belongs to 10 – 19 years old. Nowadays even 50 years old people become famous through TikTok videos. 

What is TikTok?

TikTok is a Chinese owned video creator application that is founded in 2012 by Zhang Yiming. In September 2016, ByteDance launched its own social video app, Douyin, in China. A year later, they expanded the app internationally, renaming it TikTok outside of China. On November 2017, ByteDance spent up $1 billion to purchase Musical.ly. TikTok merged with Musical.ly on August 2, 2018, to create one large video community. 

TikTok Statistics

This app currently having 500 million monthly active users and around 26.5 million users who are in the US. Demographically, 60% of the US’s monthly active users are 16 to 24. Gender wise 56% female to 44% male using this app. TikTok users spending an average of 52 minutes per day. Meanwhile, 55% of users have uploaded their own videos, and 68% have watched someone else’s video. It overtook Snapchat just one year after launch and has since grown to be the number one app downloaded from the App Store and the number three app downloaded worldwide. 

Why Use TikTok for Marketing?

The main reason to include TikTok in your business marketing strategy is to reach out to a current (or future) potential customer group. This app makes more sense a business that sells fashion items, beauty products, healthy food & beverages, or feminine hygiene products to market on TikTok because of the female audience. TikTok is more suitable for increase brand awareness, building enthusiasm, reach, and engagement than old school marketing ideas. 

How to promote your brand through TikTok Marketing?

If you want to increase your business product and service visibility and clicks, then you can try out these five best TikTok marketing tips. 

  1. In-Feed Native Ads
  2. Hashtag Challenges
  3. User-Generated Content
  4. Brand Takeovers 
  5. Influencer Marketing

In-Free Native Ads

Advertising in TikTok is relatively new, this In-Feed native ads are the same as watching Instagram stories in full-screen mode. We can add your website links, Call to Action (CTA) button “Order Now” which help users can click on to take themselves to a suitable landing page. The running ads can be traced by impressions, total views, video viewing time, click-through rates, and the engagements received.   

Hashtag Challenges

Every TikTok user loves and taking a TikTok challenge at least once. The best-known challenge is Jimmy Fallon’s #tumbleweedchallenge. Fallon challenged TikTok users to make videos of themselves rolling around the ground like a tumbleweed to a Western-music themed soundtrack. After an overwhelmed response from users, they made more than 8,000 #tumbleweedchallenge videos. 

McDonald’s set a #bigmactiktok challenge that ended with an excellent engagement rate. McDonalds Malaysia invited TikTok followers to make videos where they danced to the “Big Mac Chant” and they offered prize money of RM5,000 cash along with some other rewards. 

Hashtag challenges can build more traffic and engagement with spending little money or rewards on behalf of the challenging company. In this type of advertising the user can able to see a specific banner ad that will take the user to click and featuring the challenge. The banner will show on the discover page and depends on user content. These TikTok challenge ads have insights that include banner views, clicks, number of user-generated content, engagement, and trending position.

If you are planning for a hashtag challenge, then you need to consider the level of difficulty in what you set. The TikTok challenge is quite easy to do and funny also. So that it will reach more audiences and get engagement. 

Brand Takeovers Ads

This is one of the rare and difficult forms of TikTok advertising where images, Short video clips and GIF’s turn out to be a major factor of the brand’s landing page or the hashtag challenge if your set any. These are category exclusives, so a single brand can take up a particular category one per day. These Brand takeover ads reach can be measured by Impressions, click rates, and unique reaches. The brand takeover ads are effective because TikTok marketing tools are simple, user-friendly that have got great effects on branding a particular product or service.

The first brand takeover was by fashion brand GUESS, from September 1 to September 6, 2018. The GUESS team combined this with a branded and hashtag challenge. As each TikTok user opened the app during the GUESS branded takeover period, they were directed to the #InMyDenim challenge. GUESS also worked with popular creators @jammincammy, @ourfire, @madison_willow, and @operamericano.

User-Generated Content

Over the last few years, User-generated content (UGC) has increased dramatically in popularity for online marketers. UGC is probably suitable for non-profits organizations rather than brands.  

To understand this concept, we can see the ad work done by Chinese restaurant Haidilao. They undertook a user-generated marketing campaign when they asked their TikTok followers to make and upload short videos of their food being prepared, using a selection of ingredients from the Haidilao menu. This concept was ultimately reached more than 15000 TikTok users and got 2000 videos being shared on the app with over 50 million views on it.

Influencer Marketing

TikTok is an ideal platform to engage through influencer marketing. Many people on TikTok are incredibly popular with their fans. Getting help from that influencers and ask them to promote your product or services to their fans and the right customers. Keep in mind that a TikTok audience is predominantly young people. It is probably not a good place to sales pitch rather than you can increase your brand value. Even some TikTok influencers will ready to do direct sell in their videos. 

Implement all the above TitTok marketing strategies on your business and get leads from the world’s fastest-growing app TikTok.  

Facebook Finally Launched Dark Mode Feature for WhatsApp

Facebook Finally Launched Dark Mode Feature for WhatsApp

WhatsApp Dark Mode 

WhatsApp finally Says Hello Darkness 

After months of beta testing on both mobile operating systems, WhatsApp launched a new dark mode theme feature on iOS and Android phones which is darker grey for Android and purely black for iPhone app. WhatsApp dark mode feature is gradually rolled out for all of its 2 billion users globally. 

As per Facebook

“Dark mode for WhatsApp offers a fresh look on a familiar experience. It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments when your phone lights up the room.”

How to Enable WhatsApp Dark Mode Feature

If your Android OS is 10 or iOS 13 means, this feature is activated on WhatsApp automatically and switch to the dark theme. If you’re an Android 9 OS user, then simply you can go to the WhatsApp settings menu and enable the dark theme manually. Incase if dark mode not working, update the latest version of WhatsApp and follow the below steps to activate Dark Mode Theme.

  • Go to WhatsApp Settings Option
  • Click on Chats
  • In Chats, you will Theme under Display
  • Now Choose Dark Theme to enable it

Apart from this Dark Theme WhatsApp previously had two different themes such as

Light theme: it’s the usual white color theme that we have been always used in these many years.

Set by Battery Saver: This feature is available on Android 9 and lower OS version phones. The setting allows you to automatically switch to light or dark theme based on your Battery Saver settings.

There so many benefits of using the Dark Mode feature. It will helpful for so many of us to check our phones in bed before sleeping on low light which doesn’t affect our eyes directly. Research says that since 1985, the adults are getting less than six hours of sleep per night which is increased by 31%. 

According to the latest report, the Facebook-owned social messaging app, testing a new security feature that will allow users to protect their messages and media backups on Google Drive through a password. Users can access the feature by enabling ‘Password Protect Backups’ in the ‘Chat Backup’ section in WhatsApp settings. This option is available only to users who have updated the beta version.

Facebook Launches Creator Studio Mobile App to Manage Pages

Facebook Launches Creator Studio Mobile App to Manage Pages

Facebook Creator Studio Mobile App

Facebook globally launched a new mobile version of the Creator Studio app for mobile devices including iPhone and iPad which helps to manage your Facebook Pages on mobile devices. Publishers and creators will now able to manage the content of their Facebook pages using this new app and track performance, which was previously only available through its official website.

On the day launch of Creator Studio, another famous Facebook Watch was launched and in the end, it was missed by many. To find this feature, log into your Facebook Page and go to “Publishing Tools” and under “Tools” click on “Creator Studio.” This creator app is a replacement for Facebook’s old ‘Creator’ app because the company shut down in March 2019. That app was launched under the title of ‘Mentions’ back in 2014.

Features of New Facebook Creator Studio

The interface of Creator Studio’s Home is divided into three major sections. On the center side, you can see your published posts and you can also search for a post by using keywords. On the right side, you can see insights of posts from the past seven days, and it contains the information about the number of posts published, scheduled, as well as drafts made in the past 28 days. On the left side, you can see the menu which allows you to access different views of Creator Studio.

The Content Library allows you to sort among post types, dates, statuses, and other filters to view the activity of posts. You can also see videos from other pages that you can crosspost on your page. 

Insights section is the most interesting part of the Creator Studio. This section reveals stats for your videos and helps you to show your top content based on minutes viewed, video views, and reactions of the post. We can also check the followers’ activity such as how many users were returning the page and for how long they watched your videos by automated insights.

The inbox view allows you to manage Facebook page messages and comments directly from within Creator Studio. You can also access Rights Manager which is the third party tool that can protect your content on Facebook. This Creator Studio also gives you access to Sound Collection which has some famous tracks and sound effects that you can use in your videos. 

So overall, Creator Studio is a valuable tool for all Facebook Page admins which allows you to track and maintain the content performance of your pages even if you manage multiple Facebook Pages. 

Top 7 Biggest Social Media Sites You Should Know in 2020

Top 7 Biggest Social Media Sites You Should Know in 2020

Top 7 Biggest Social Media Sites 2020

In this technology world, people have always looking for ways to connect socially with each other through the internet. So which is possible for numerous new social media sites and apps to arrive every month. Undoubtedly, even the world’s most popular social media networking sites also have changed over the years. Old social networks died and the popular ones will always grow. As per the statistics of Statista, approximately 2.82 billion users used social media networking sites and apps at the end of 2019 which will be crossed 3.1 billion in 2021.  

In this article, we discuss the 7 biggest social media sites in 2020. The most popular social networks usually listed based on a high number of user accounts or strong user engagement. 

  1. Facebook
  2. Twitter
  3. LinkedIn
  4. Instagram
  5. Snapchat
  6. Pinterest
  7. Reddit

Facebook

  • Headquarters: Menlo Park, California
  • Founded By: Mark Zuckerberg
  • Year: 2004
  • Active Monthly Users: 2.45 billion

This is the number one most widely used largest social networking site in the world. Facebook is the first social media platform surpassed 1 billion registered accounts with 2.45 billion monthly active users. 

Some of the leading industries on Facebook include eCommerce, gaming, entertainment, media, telecom, technology, financial services, retail, consumer goods, and automotive businesses. The Facebook news feed increasingly contains entertainment, tech and business posts, that help to engage the audience without investing in ads. By joining or creating groups, using a Facebook Messenger chatbot, and using live video will boost your engagement.

Twitter

  • Headquarters: San Francisco, California
  • Founded By: Jack Dorsey, Noah Glass, Evan Williams, Biz Stone
  • Year: 2006
  • Active Monthly Users: 330 million

This social networking site enables you to post short text messages up to 280 characters to convey your message to the world which is called tweets. You can share your valuable own content as well as others, and make conversation with other users. 

Twitter also makes it possible to promote your businesses and even purchase directly through tweets. If your business comes under entertainment, sports, politics, or marketing category then you have a great opportunity to earn the highest engagement on Twitter.

LinkedIn

  • Headquarters: Mountain View, CA
  • Founded By: Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly 
  • Year: 2003
  • Active Monthly Users: 310 million

LinkedIn is the most popular professional social media site which is available all over the world in over 20+ languages. It is used by all types of professionals and helps to identify and connect with different business owners, promote business the LinkedIn page and hire skilled candidates, and more. Here you’ll find more than 61 million users in senior positions, decision-makers who have the power to hire your company, stock your product, or partner with you. 

It might not be the entertaining social media network, but there’s the unlimited capability of connecting with an elite group of professionals who can make a difference for your business.

Instagram 

  • Headquarters: Menlo Park, California
  • Founded By: Kevin Systrom, Mike Krieger
  • Launched: 2010
  • Active users: 1 billion

Instagram was launched as a unique social networking platform that was completely based on sharing photos and videos. This photo-sharing social networking app thus enables you to capture the best moments of your life, with your phone’s camera or any other camera, and convert them into works of art.

This is possible because Instagram allows you to apply multiple filters to your photos and you can easily post them to other popular social networking sites, such as Facebook and Twitter. It is now part of Facebook Inc.

Snapchat

  • Headquarters: Los Angeles, CA
  • Creator: Evan Spiegel
  • Year: 2011
  • Active Monthly Users: 360 million

This social media platform that enables you to chat with friends by using pictures. It allows you to explore news and live stories that are happening around the world. If your business targeting the young audience, then you should focus on Snapchat marketing. The most active users are in Snapchat is just 13-year-olds, an average of 30 minutes a day they are spending on this app. This the best place for user-generated content, exclusive offers, behind-the-scenes videos, and influencer marketing.

Pinterest

  • Headquarters: San Francisco, CA
  • Founder: Ben Silbermann
  • Year: 2010
  • Active Monthly Users: 322 million

Pinterest is a photo-sharing social media site that discovering new ideas and posting or pinning videos or images to their own or other’s board. Some of the most popular content on Pinterest includes quotes, food, decor, fashion, fitness and DIY-related pins. 

Interestingly around 81% of Pinterest users are female and 40% of new Pinterest signups are male. So if your business target audienece is female then must invest time to build pinterest profile. 

Reddit

  • Headquarters: San Francisco, CA
  • Founder: Steve Huffman, Aaron Swartz, Alexis Ohanian
  • Year: 2005
  • Active Monthly Users: 430 million

Reddit tagline itself as “the front page of the internet.” It enables the users to submit content and later vote for that content. Reddit works based on user-generated content that can be upvoted or downvoted by users when posting on subreddits. The post get lots of upvotes will move to the subreddits top post and also possible to feature on Hot page. 

According to Alexa rankings, Reddit is one of the top 20 most-visited sites. Reddit has more than 150,000 active communities on every topic that you cant imaginable.This a place for every brand and business to finding the niches where your potential customers are active and market your business in reddit.

Include these top 7 social media networks on your social media marketing strategy to get actionable results and improve your business to the next level.

Snapchat Launched ‘Here For You’ Mental Health and Wellness Feature

Snapchat Launched ‘Here For You’ Mental Health and Wellness Feature

Snapchat’s “Here For You”

Snapchat launched a new set of wellness and mental health tools, including a search tool called “Here For You” sources tells Axios. The ultimate goal of this would be to ensure that searches for terms that suggest someone is struggling with their mental health would lead to accurate and constructive content like depression, suicide, and anxiety.

Features of “Here For You” Tool 

Snapchat’s ‘Here For You’ feature will have a separate section within Snapchat’s search results. When users enter the types in words which could imply that they need help with health and wellness issues.

  • This feature includes mental health experts, as well as content from partners on topics such as anxiety, mental health, and suicide.
  • For example, if a user were to type the word “anxiety” into Snapchat’s search function, it shows a new series “Chill Pill” would surface, as well as episodes of some of its other popular shows that show anxiety-relieving videos.
  • It also surfaces Snapchat’s original programming from Snapchat that talks about issues like suicide or depression in a constructive way.

Snapchat Explained “We’re starting with a new feature, called Here For You, that will provide proactive in-app support to Snapchatters who may be experiencing mental health or emotional crisis, or who may be curious to learn more about these issues and how they can help friends dealing with them. Here For You, which will roll out in the coming months, will show safety resources from local experts when Snapchatters search for certain topics, including those related to anxiety, depression, stress, grief, suicidal thoughts, and bullying.“

Health and Wellness Features on Other Social Platforms 

Many social media platforms are starts to invest in health and wellness areas to ensure the wellbeing and loyalty of their users.

  • Pinterest introduced emotional wellness activities like deep breathing exercises for users searching for resources around matters like anxiety or stress.
  • Instagram has focused heavy resources on combating bullying on its platform and has worked to expand its suicide content ban.

Nowadays, many Snap users engaged with lenses, filters and creative tools that promote safety and privacy, which include new Filters and our first-ever Snappable quiz. Snapchat encourages all users to check out these new Filters and their quiz features to create a safer internet!

Helpline Number for Suicide Prevention 

If anyone struggling with mental health issues, there are always lots of people ready to help. The National Suicide Prevention Lifeline offers a free phone service on 1-800-273-8255 and a live online chat facility.