What is Snapchat Trends?

Snapchat recently launched a new market research tool called Snapchat Trends that highlights the most popular keywords shared with users in public stories. It does not include the use of keywords in direct chat or direct Snaps between users. This is the same as Google Trends, but specifically for Snap users. If you’re curious to know the near me Snapchat trends, you can also search for any keyword in Snapchat Trends to find out the search popularity and level to which it’s being used.

As explained by Snapchat

“Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.”

Snapchat’s user growth is gradually increasing compared to last year. In the 2nd quarter of 2021, Daily active users have increased to 293 million, which is a 23 percent growth from this time last year. This is the best Snap Inc growth prior is 22 percent, which happened four years ago. 

These stats are even topping Twitter’s, which recently reported 206 million daily users in the second quarter. Overall revenue also increased over 116 percent to $982 million, which is its top growth rate yet. That’s faster than even that of Twitter and Facebook, at least right now.

Snapchat Trends incorporates a few elements. First, you’ll see a search bar followed by a list of top trends from the past week. There’s the main keyword search option, which auto-populates with search terms based on your entered text in the main field.

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Users can also choose the specific region while searching. As of now, Snap provides only 4 countries’ data such as the United States, Australia, Canada, and the United Kingdom. 

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Below the main graph display, Snapchat also provides a set of example Snaps related to your search terms for context, which can further assist and ease your research process.

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As well as Snap case studies and insights are valuable for your planning and strategy. You can have a lookup your brand mentions, or your competitors’ insights, and get an idea of how Snapchatters are responding to your products or campaigns, which could inform your strategy, and help you determine whether you should invest further in Snapchat marketing.

Also, ReadSnapchat Emojis Meaning

How Businesses Can Use Snapchat Trends Data?

This tool is very useful for marketers who are looking to promote their businesses on this social media platform. Snapchat recommends five ways marketers can utilize the data in Snapchat Trends:

Product Market Research: Snap Trends data can help research organic consumer behavior to evaluate the overall market fit for your product or service whether is Consumer Packaged Goods (CPG), Automotive, or Entertainment. 

Building Customer Personas: Snapchatters often share what they’re doing in their daily lives with their close friends. So this Trends data can lead to useful insights when building a profile of who your target audience is, what they do throughout their days and weeks, like going to work, shopping online, and streaming the latest content online.

Competitive Research: This trends data can help you understand the market in which your brand, product, or service performs well. By analyzing multiple keywords you can easily compare how the conversation has evolved.

Creative Messaging & Copywriting: New and interesting language trends appear on Snapchat while communicating between users. This insight can assist brands with writing contextually relevant copy. Snap reported a 100% increase in mentions of the phrase “third-wheeling.” After deep analysis, it was a recurring trend that peaked almost every Friday and Saturday.

Researching Key Moments: Snapchatters not only use this app to celebrate major life events, but they also tend to celebrate those moments which are called Snapchat Holidays. Snapchat points to obscure holidays like National Ice Cream Day to International Women’s Day which creates opportunities for audience engagement. This tool can help you find the right moment to align a media strategy.

Pinterest also contains the trending search tool Pinterest Trends, which uses the same UI to facilitate research into keyword usage within Pins. Snapchat Trends is free to use and does not require you to have your own Snapchat account. Find the most popular keywords on Snapchat with the new Snapchat Trends tool.

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