Sonia Martin is a Content marketer and editor for Social Singam, the best social media news updates blog. She is a Digital marketing expert and WordPress fanatic who works closely with B2B and B2c Businesses providing content that gains social media attention and increase their search visibility. She enjoys traveling adventures, foodie and reading books when she's not working.
Instagram offers various incredible opportunities for businesses and creators of all sizes to reach their target audiences. But nowadays almost every brand join Instagram to promote their services or products that become more competitive and harder to stand out.
In late 2015, Instagram opened up Instagram ads by using the Facebook advertising system. It will helpful for marketers can reach any specific segment of Instagram’s 1 Billion users and 500+ million people using Instagram every day. The Instagram advertisement has become an attractive feature for brands looking to increase engagement, followers, and profits, too.
As of last week, we must connect our Facebook page and ads manager to run Instagram ads. But this Monday (Jul-24-2020) Instagram can allow new advertisers in some regions (Turkey and the U.S) to create Instagram ad campaigns without linking to a Facebook Page. This feature is only for those promoting posts on Instagram for the first time and those who have already linked their accounts on the two platforms cant able to do. This Instagram ad feature is very useful and easier for brands and creators that haven’t already promoted any posts on Instagram.
The Facebook-owned photo and video sharing network said the new option is unrelated to calls to refuse advertising on Facebook over its role in the spreading of hate speech, harassment, and miss leading information, adding that it has been testing this feature for few months.
How to Run Instagram Ads without Linking Facebook Ad Account or Facebook Page
To promote your Instagram Post without linking to Facebook Page or Ads Manager, follow this below steps
Go to your Instagram profile
Tap the post you’d like to promote
Below the post’s image, tap ‘Promote’
Fill in the necessary details of your promotion including ‘Destination’ (interested people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily), and ‘Duration’ (how long you want your promotion to run).
Tap ‘Next’ once you’ve completed all these details.
Tap ‘Create Promotion’ under ‘Review’ to complete your promotion,
Once the promotion has been reviewed under Facebook ad policies and approved, it will go live. The Instagram ad approval process is generally accepted within 60 minutes.
LinkedIn is the largest and the best free online platform for professional networking and career development. This site works as an online directory of individual professionals and organizations, which helps to connect all kinds of business industry people in one place. As of 2020, LinkedIn had more 675 million members in more than 200+ countries and including executives from all of the Fortune 500 companies. LinkedIn has a powerful suite of mobile apps that includes LinkedIn SlideShare, LinkedIn Learning, LinkedIn Recruiter, and LinkedIn Sales Navigator which all are accessible through LinkedIn premium.
Any individual persons can use LinkedIn for professional networking, job searching, and information sharing purposes. Companies use it for recruiting and for sharing company business/service updates with prospective employees and followers.
You can’t sit in front of your computer always use LinkedIn so that they are providing LinkedIn and LinkedIn Lite mobile app for android and iOS Users. The new LinkedIn app makes it easy for marketers that nearly cover everything they’d do on a desktop from a mobile device.
Have you ever tried out the new LinkedIn app and its features? If not, I will share with you the best ways to touch with your connections and maximize your productivity with the LinkedIn mobile app.
1. Get More Characters in Your LinkedIn Headline
If you search for connections or view content on LinkedIn, you see each person’s name, profile photo, and headline. In LinkedIn Desktop, you can use up to 120 characters headline but in the LinkedIn mobile app, you can add some extra characters to your headline that is 200 characters. This may or may not be useful, but if you want to show your skills on the headline itself which is very useful. You can edit your headline in a mobile app to add extra characters which will reflect the web version of LinkedIn also.
2. Personalize LinkedIn Connection Requests
Making a great first impression is important and sending a personalized message with your LinkedIn connection requests is a great way to stand out from the crowd instead of sending the default message “I’d like to join your LinkedIn network”. To send a personalized message on a LinkedIn mobile app, From the menu, select the Personalize Invite option and add a message before you send the invitation. You can enter text up to 300 characters, which is enough to highlight and explain why it would be mutually beneficial for you to connect.
3. Send a Message via the LinkedIn Mobile App
If you receive new messages, you’ll see a number in red color to the messaging icon at the top of the screen. Tap this icon to open and read the messages on this screen. From here, you can reply to messages or search for a connection to start a new message. When you’re composing a new message, tap on the + button to the left of Write a Message which includes more features such as add an attachment, GIF, camera photos, videos, location sharing, calendar availability, and maximum 1 minute of voice record options.
4. Sync Your Calendar to See LinkedIn Profiles of Meeting Attendees
If you’re scheduled for a meeting with business professionals, you can use the mobile app to do some last-minute preparation by checking out the LinkedIn profiles of other attendees.
To get access to this LinkedIn meeting feature, you need to sync your Android or iPhone device’s calendar with the mobile app. First, enable the calendar permissions in your phone settings.
On an Android device, tap your profile photo and the settings icon at the top right of your screen. On the Account tab, tap Sync Calendar and toggle your calendar to the right.
On the iOS device, tap on your profile photo, and in the pop-out menu, click the blue Settings link. In your account settings, tap Sync Calendar. On the next screen, toggle Sync Calendar to the right.
5. Find LinkedIn Members Near You
Find Nearby is a unique and useful feature on the LinkedIn mobile app which helps to find and connect nearby LinkedIn users easily. If you enable Bluetooth sharing, you can use Find Nearby to discover other LinkedIn members around you (up to 100 feet / 30 meters).
To use the Find Nearby LinkedIn feature, first, activate Bluetooth on your mobile device. Then in the LinkedIn mobile app, tap the My Network tab and tap the blue circle button. In the pop-up menu, tap the Find Nearby icon to see all nearby LinkedIn members.
If a nearby member is already in your connection, you’ll see the option to send a message. If not, you can able to invite them to connect. When your Find Nearby is switched on, other LinkedIn members can discover you, even when you’re not using the LinkedIn mobile app.
6. Use LinkedIn QR Codes for Connections
If you meet any professional or business owners’ offline and want to quickly connect with them via LinkedIn, find and share your unique QR code.
To find your QR code on a LinkedIn mobile app, open the app, and tap the QR code icon at the right end of the search bar. When you open the LinkedIn QR code option, you will see 2 options such as Scan and My Code.From this, you can able to scan your new connections QR code and you can share your QR code to others.
Some other Features in Linkedin mobile App
Access Today’s Trending News
Easily Create a Poll
Find an Expert
Access other LinkedIn Apps such as SlideShare, Lynda, Lookup, and more.
Hootsuite/WeAreSocial tells that 99% of social media users access platforms via mobile as of April 2020 data. However, LinkedIn reports that just 57% of their traffic is from a mobile app. The recent updates to the LinkedIn app make it much convenient access for marketers and professionals. So know all these useful LinkedIn mobile app features will help you stay connected when you’re away from your desk.
In this article, we will tell you everything about the Facebook marketplace and how to advertise your products and services in Marketplace easily.
What is Facebook Marketplace?
Facebook Marketplace was introduced in late 2016 as an alternative option to buying and selling products or services in commonplace instead of posting in Facebook groups. Here any Facebook user can list a product publicly on the Marketplace and which will reach potential customers and contact the seller directly in this platform. Facebook marketplace is equivalent to eBay and Craigslist. Anyone can sell an item on Marketplace as long as Facebook approves the listing, based on its Commerce Policies.
Users can browse different home appliances, vehicles, and various eCommerce products and services based on categories and subcategories. The Facebook marketplace contains advanced search features so that users can filter searches by price, location, etc., and you can also share listings with your friends who might be interested. Built as a peer-to-peer platform, if anyone wants to purchase on Facebook Marketplace, it’s done through Messenger.
Over the past few years, Facebook Marketplace has rapidly grown in popularity and is now used by over 800 million people in 90 different countries every month.
What are Facebook Marketplace Ads?
Facebook marketplace is the best place to market your product or services to potential customers. You can use Facebook marketplace ads to reach more people where they’re shopping in the Marketplace. These Facebook ads appear in News Feed, Instagram, Messenger, and Audience Network with Automatic Placements. This will help you to reach your target audience and connect with users who are interested in the products and services you offer wherever they are spending time.
Facebook Marketplace sponsored ads are available through the Ads Manager, same as other ad formats. This Facebook ads marketplace allows advertisers to design and create their own ad set, define their budget, and select an ad placement area.
Facebook’s Marketplace also allows individual users (not brands) to pay to promote their products and service through run ads. Users can boost their existing Marketplace listings to increase their products reach so that they sell faster. These boosted listings are marked as “Sponsored by seller” labels under the promoted post.
The boosting process of the Facebook marketplace post ad is simple. All sellers must choose how much they want to spend and how long they want the boost to run ads. But here targeting options are limited, that promoted listings appear to 18 years and older people that too nearby cities and zip codes. These boosted marketplace ads automatically use the price, title, photos, and description included in the listing.
When it comes to Facebook ad optimization, there are several things to keep in mind that make ads more effective. That includes appropriate user targeting, compelling copy of the ad, and engaging visuals. Right now, marketplace ad placement campaigns can be used to Reach, Traffic, Conversions, Video Views, and Catalog Sales objectives.
If you have an existing Facebook ad campaign account, you can use that otherwise, create an Ads Manager account.
Now Choose any one of the ad campaign objectives.
Then Choose a target audience and city.
Select “Automatic Placements” or “Edit Placements” (Automatic Placements is recommended, If you pick Edit Placements, remember your ad should at present in News Feed since Marketplace isn’t accessible as a single image promotion)
Set your Budget and Schedule.
Choose your ad’s creative format and the ad should be following specifications.
Specs for Marketplace ads on Facebook
Marketplace ad specifications depend on the ad format you choose whether it’s a single image, video, or carousel.
Image Design Recommendation
File type: jpg or png
Image ratio: 9:16 to 16:9
Image resolution: Upload the highest resolution images
Images should consist of more than 20% text.
Text: 125 characters
Images with Link
Images cropped to 1:1
Image resolution: At least 1200px x 1200px
Title: 25 characters
Link description: 30 characters
Carousel Design Recommendations
Number of cards: Min 2 and Max 10 (each with its own link)
Image file type: jpg or png
Video file type: All video supported file formats
Video maximum file size: 4GB
Video length: Up to 240 minutes
Image maximum file size: 30MB
Recommended resolution: At least 1080 x 1080px
Recommended ratio: 1:1
Text: 125 characters
Headline: 25 characters
Link description: 20 characters
Video Design Recommendation
File type: Most file types are supported.
Video resolution: Upload the highest resolution source video available without letter or pillar boxing (no black bars), and that that meets file size and ratio limits.
Video ratio: 9:16 to 16:9
Video file size: 4GB Max
Video length: Min 1 second and Max 240 Minutes
Video captions: Not supported
Text: 125 characters
Video thumbnail images should contain more than 20% text
Video with Link
Headline: 25 characters
Link description: 30 characters
Minimum aspect ratio: 200×300
Marketplace Ad Placement Results
Facebook marketplace ads deliver a good conversion rate and reach for certain businesses, products, and ad formats. Many businesses are getting positive campaign results using automatic placement ads in the Marketplace. To Increase your ROI, sell or buy locally in the Facebook marketplace and use video advertising for grabbing users’ attention.
To see how Marketplace ad is performing in comparison to other placements, you can filter your ad reports by simply select Delivery > Placement from the drop-down menu.
LinkedIn is a top free social network for professionals to build a network. LinkedIn is still the best place for most professionals, B2B businesses, and salespeople to find and connect with their niche clients, post regular updates about their business, and engage in numerous ways with their connections.
What Is LinkedIn Premium?
If you’ve used LinkedIn, you’ll get a regular notification to upgrade LinkedIn Premium. LinkedIn Premium is a paid subscription of LinkedIn’s service which is an advanced version of LinkedIn’s Basic account. It allows you to provide various benefits and features based on which subscription tier you sign up for. LinkedIn Premium comes with a free 1-month trial available for all LinkedIn members.
The most commonly used premium option is –Career—allows you to use LinkedIn Learning exclusives, Profile viewers, and job seekers for advanced employment metrics to see how their profile performs against other candidates. LinkedIn Premium Career also gives you 5 InMail credits every month to contact hiring managers. LinkedIn Premium Business option provides LinkedIn company page analytics, insights and gains more visibility by allowing you to engage with users in a more advanced manner.
Cost of LinkedIn Premium
Many people and businesses using LinkedIn for lead generation purpose mainly and often choose to upgrade from the free to a paid LinkedIn subscription for the following reasons:
they feel they are missing out on opportunities
they’d like to accomplish more in less time
they are not tapping into the full potential of LinkedIn for their business.
LinkedIn Premium has four different price tiers:
Premium Career: $29.99/month or $239.88 per year Premium Business: $59.99/month or $575.88 per year Sales Navigator Pro: $79.99/month or $779.88 per year Recruiter Lite: $119.95/month or $1,199.40 per year
Whether you already have a LinkedIn Premium subscription or are considering signing up for a premium feature, it’s important to know how to cancel LinkedIn Premium.
Cancel LinkedIn Premium Subscription
LinkedIn Premium Subscription cancellation is very simple. If you cancel your premium membership subscription and return to a basic free account, you will lose all premium insights such as InMail, LinkedIn Learning, and People who viewed your profile and retain your free account profile data as it is. To cancel your LinkedIn Premium Subscription on desktop website follow the below steps.
Click the “Me” icon at the top of your LinkedIn profile.
Go to Settings & Privacy.
Now, Select Premium subscription settings from the dropdown.
Under ‘Manage Premium account’, click on “Cancel subscription.”
Then, click “Continue to cancel.”
Choose a reason for canceling, and click on “Confirm cancellation.”
There is no option to cancel the premium feature of LinkedIn on the Android and iOS LinkedIn app. But you can use the iTunes app on your iOS device to cancel the subscription.
Here it’s how to cancel LinkedIn premium on iPhone
Go to the Settings and tap iTunes & Apple Store.
Tap on your name at the very top of the app.
Tap on Subscriptions and it will show subscribed applications.
Now search and tap on your subscription for LinkedIn. If you do not purchase LinkedIn Premium through Apple directly, it will not show up here.
Tap on your subscription for LinkedIn, and click to choose Cancel Subscription.
Cancel Your LinkedIn Premium Subscription Through Mac
Sign in with your Apple ID.
Now navigate to Account and tap View My Account.
Authenticate your Apple ID if its ask for security purpose.
Now click the “Settings” section, choose “Manage” to the right of “Subscriptions.”
Find LinkedIn subscription, and click on “Edit.”
Click on “Cancel Subscription.”
Things to Keep in Mind on LinkedIn Premium Subscription
All subscribed LinkedIn Premium features will expire at the end of the billing date.
To avoid being charged for the next billing cycle, you should cancel the premium at least one day before it starts.
Deleting your payment method will only be possible at the end of the billing cycle.
All the InMail credits you have will be lost at the end of your billing cycle and it won’t carry forward if you extent LinkedIn Premium subscription.
If you sign up for a free trial and then cancel it, you won’t be eligible to sign up for another free trial for at least 12 months.
Social networking giant Facebook has launched another group calling app called CatchUp which supports both iOS and Android platforms. This app has been developed by Facebook’s internal R&D group, NPE (new product experimentation) team, and tested it in the United States. Now its rolled out online in USA and Cananda phone numbers, soon it will roll our all over the world. The reason behind the new app is to connect with friends and members though video calls in this pandemic period.
Features in CatchUp App
This CatchUp video calling app allows up to 8 members to join a group calling at a time. However, this is not the first platform from Facebook that gives users to video calling facility including messenger, Facebook, and more. The major difference between CatchUp and other video calling platform is the CatchUp allows the users to indicate when they are available to talk; it’s like a calendar to fix an appointment. CatchUp won’t need a Facebook account to use this feature, it directly synchronizing your phone contact list and works.
CatchUp users can also create and join groups of friends, family, and mutual contacts in the app, as same as other chat apps. Or you can place 1-on-1 calls as an alternative to using the phone. Placing a call is very simple, just a one-button tap and then “merging” group call as you do on your smartphone’s Phone app.
Facebook’s Official Notification
Facebook’s official blog on the new platform claimed, “Keeping in touch with friends and family is important, especially during this time of physical distancing. Messaging and video calling are great ways to send a quick update or connect with someone face-to-face, but speaking to someone over the phone offers a unique balance of both convenience and personal connection.”
As per Nikki shah, product lead said “Based on our studies, we found that one of the main reasons people don’t call friends and family more frequently is that they don’t know when they are available to talk or are worried they may reach them at an inconvenient time. CatchUp addresses this problem, and even makes group calling as easy as one tap.”
CatchUp works similar to how theHouseparty video chat app, lets you see who’s online live status, sending out notifications when friends open the app and flagging them as “here” in the app’s interface. Similarly, CatchUp shows users as “Ready to Talk” in the top section of the apps home screen, with offline users and other contacts listed below.
The intention of this app is to people no longer make phone calls – they don’t know when your friends or family members have time to talk and they don’t want to interrupt them. In the meantime, calls that can’t be addressed go to voice messages that recipients try not to check, which powers correspondence to go text message or chat apps. And keep in mind that video calls are on the ascent, a call is regularly progressively advantageous as users aren’t generally video-ready or they’re attempting to perform multiple tasks, not sit before a screen.
Twitter officially announced that users can able to schedule tweets by web version on Twitter. Scheduling tweets were only available with TweetDeck or other third-party tools, now Twitter offers this feature on its own platform. Twitter starts experimenting with this feature last November itself and it is now available to all Twitter users. This feature is very helpful for business and professionals to tweet regularly and increase twitter followers.
While using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.
This new feature lets users schedule a tweet for any time you’d like, as long as it’s within the next 18 months. The pop-up window includes the time zone that you used, so you can more easily understand when the tweet will be published. Here you can also see a list of scheduled tweets, which helps plan to schedule multiple tweets.
How to Schedule a Tweeton Twitter’s Website
First, open the twitter on the web and compose your tweet.
Then, click the calendar icon, instead of hitting send.
Once you clicked it shows the date and time, now you choose when you want to post this tweet.
From this window, you can also view a list of all scheduled tweets and make adjustments if needed.
Save Drafts on Twitter
Along with the scheduled tweets feature, there is also another new feature announced on the Twitter website, which is users can able to save tweet drafts. Recently, the social network made that inline composer retains its text as it if the user navigates to other parts of the website and it only saved the text as long as you stayed on Twitter. But now, you can draft tweets and resume them later. The positive thing about this feature is, Twitter users can take time and post a thoughtful tweet that is sending out to the world.
Before this feature when you click out of the pop-up tweet composer area, the website would usually ask if you want to discard the current tweet or finish it. Now, the pop-up question has been reworded as “Discard” or “Save”. If you’re familiar with saving drafts on the Twitter mobile app – it works the same way on the web version.
However, Twitter users must keep in mind that schedule tweet feature only available on the web platform and the drafts saved on the web app will only be available on the web app platform, while the drafts saved on the mobile app will only be available there, as the feature is yet to be integrated among the platforms.
WhatsApp is one of the most popular messaging apps which is owned by Facebook. In 2017 they added new features that allow people to delete their own messages from WhatsApp within an hour. Sent messages can be un-send in individual chats as well as group chat and the feature is available on Android, iOS, and Windows platforms. This Whatsapp feature unsend message, comes with alerts like recipients to know that you have deleted a message as “This message was deleted” is displayed instead of the deleted message.
The feature is very helpful if you sent a spelling mistake message or any message sent without your knowledge. Sometimes when someone sent and deletes a message that you do not see and if the suspense is killing you means, here we tell you small tricks that can help you to read the deleted WhatsApp messages.
Tricks to Read Deleted WhatsApp Messages on Andriod
WhatsApp Chat Backup
WhatsApp Chat backup feature is helpful to restore your deleted messages safely. If you deleted a chat unknowingly and want to recover, you can do so with the help of the WhatsApp chat backup option. The backup process occurs every night at 2 am by default and you can also change the frequency of backup to daily, weekly, or monthly. However, choosing a daily backup frequency is the best option to see the retrieving WhatsApp message on android easily.
Follow these steps and restore WhatsApp messages
Uninstall and install WhatsApp from Google Play Store if you are using an Android mobile. Type your mobile number and complete the verification process.
Now WhatsApp shows an option to restore your previous chats history from a backup. Click on the restore option and it will be restored within a few minutes.
Use Third-Party Apps (Not Recommended)
To read your deleted WhatsApp messages, you can download and use some third-party apps in the play store. There are so many applications available that allow you to recover WhatsApp messages after you or the sender has deleted it. These apps works based on maintaining a log of your notifications that are stored in the notification register of the Android system.
Before using any third-party apps, you must understand that giving access to your smartphone’s notification to a third-party app involves a major security risk.
1. Notification History App
Download and install the notification history app from the play store.
Now open the app and allow “notification” and administration access.
Once you have done, the app starts to record all notification history that comes to your mobile.
Now open the app and tap on Whatsapp to see all of your WhatsApp notification histories.
Search for the contact name or number that you want to see the message, and tap on the number to see received message text.
There are some limitations also available in this app while using.
2. WhatsApp Removed+ App
Download and install WhatsRemoved+ application from Google Play store.
Open the app and granting access to all the permissions the app asks for.
Now open the app and select the app/ apps of which you want to save the notifications and detect changes. From the list of app, select WhatsApp, and tap next.
By tapping allow yes will now save files of your notification and now the app is ready for use.
From then on every notification that you receive on WhatsApp, including the deleted messages will available on WhatsRemoved+ app.
All you need to do is, just open the app and from the top bar select WhatsApp to see all the received and deleted texts.
3. Android Mobile Notification
Go to the Home Screen on your Android phone.
Tap and hold somewhere in the free area on the screen.
Tap widgets, and find the Settings widget on the list.
Now, tap and hold the Settings widget and place it anywhere on the home screen. A list of available options would appear next.
Scroll down and select Notification Log.
Now, tapping that new Settings icon on the Home Screen would show Android notifications from the past and also the deleted WhatsApp messages which were displayed as notifications.
There’s no such app available to read deleted WhatsApp messages on iPhone, which is good for your privacy but not good if you need to see deleted WhatsApp messages.
Note, these applications are not cent percent works, we posted based on reviews of these users.
Facebook is buying GIPHY, the popular GIF-making, and sharing website around $400 million, with plans to integrate the massive GIF library into Instagram and other Facebook apps. News of this deal was first reported by Axios.
What is GIPHY
Giphy is a New York based largest GIF and animated images creating sites on the internet. It offers tools for creating, sharing, and remixing GIFs. It was founded in 2013 and was originally simply a search engine for gifs that contains massive video library, with millions of daily users that share billions of GIFs, that generates revenue via branded content.
The GIPHY’s first major product expansion was an extension that allowed sharing via Facebook, introduced on its founding year, and it quickly added Twitteras a second integration. Various social media platforms rely on Giphy’s API for supplying GIFs, including Twitter, Pinterest, Slack, Reddit, and more.
Vishal Shah, Instagram’s VP of product, said in a blog post announcing the news, People will still be able to upload their GIFs, same for developers and API partners. Giphy’s creative community users will still able to create awesome content. Facebook plans to continue to operate Giphy under its own branding and offer integration to outside developers.
Giphy provides built-in search and sticker functions for Facebook’s Instagram, and it will continue to operate in that capacity, becoming a part of the Instagram team. Giphy will also be available to Facebook’s other apps such as the main Facebook app, Facebook Messenger, and WhatsApp all already work through existing services and additional integrations.
Around 50 percent of all of Giphy’s traffic comes from Facebook apps, with half of that coming from Instagram alone. Facebook says it will not collect any users’ information using Giphy’s API, but it will get valuable data about usage patterns across the web. The tech giant is currently under investigation by federal and state lawmakers for antitrust.
On Dec 8th, 2016, Facebook opened up its live streaming feature, Facebook Live, to the public. Facebook Live is especially for interactive to your friends and followers and its best compared to other live streaming services. Throughout this broadcast, users can interact with the video using Facebook’s typical “reaction emojis.” Facebook’s 6 types of emotions such as like, love, haha, wow, sad, and angry reactions will display in live videos, so viewers can use them.
Video content is more popular than ever before so all the social media marketing professionals move to live video streaming features in social media platforms. Between LiveStream, Periscope, Instagram Live, IGTV and Facebook Live, marketers use this opportunity and broader their marketing strategies.
Many business marketers have already created their Facebook business page and implemented Facebook marketing strategies, Facebook Live is one of the natural ways to go live streaming video and engage with their followers and audience. You can also go live from your own Facebook profile or business page.
In this article, We discuss Facebook Live features, benefits, and, of course, how to go live on Facebook with confidence.
How to Go Live on Facebook
Facebook Live lets you live stream video directly from your web, Android, or iOS device. Creating and streaming live content might sound like a challenging process, but it’s a straightforward one on the Facebook mobile app. Here’s how to step by step guide go Facebook live.
Go to your Facebook News Feed and press the Live option (the camcorder icon).
Write a small description of your live video.
If you need any Audience Restrictions, select a privacy setting by tapping the ellipsis in the bottom right corner, and hide an account.
Add a Facebook Live filter, lens, or doodle (if you want).
Press the “Start Live Video” button.
Facebook Live Streaming Features
Live Contributor: If you’re a Facebook page admin, you can able to assign specific people to go live on behalf of you. Before this was difficult if you had a large team of contributors need the approval of admins to broadcast live on Facebook. But now your page Contributors can simply start facebook live and share interesting and newsworthy content through video streaming.
Pin Live Comments: Now you can pin and highlight great comments for your viewers. Facebook recently added this pin comments feature to the bottom of your live broadcasts.
Video Permalinks: Facebook is now adding permalinks for all your shared videos. It will be in this format: facebook.com/pagename/videos. Viewers will see all your previous live and non-live videos by visiting your page with permalinks.
Crossposting Live Broadcast Ends: After your Facebook Live broadcast has ended, you can now publish that video to multiple pages at once. Before this update, you could only crosspost your uploaded videos to pages that had the same business manager and pages with different owners.
Video Insights for Profiles: Those who have 5,000 or more followers on the page will gain access to some new metrics, for both live and uploaded videos. The Video Insights for Profiles metrics will include:
· Total number of video posts.
· Total minutes viewed.
· Total number of views.
· Total number of Profile followers
· Total engagement (reactions, comments, shares).
Besides, these people will be get aggregated insights for every video they post on over a week or monthly and 60-day periods.
Benefits Facebook Live Feature
Live Videos have a 148% higher organic reach than photos so Facebook live will increase your page reach. There are a few more reasons for Facebook Live Videos is, it is to be incorporated into your Social Media Marketing Strategy now. Here some of the legitimate benefits when brands streaming a Live Video on Facebook:
· Drives More Traffic to Your Facebook Pages.
· Create a good relationship with the Audience.
· It Provides Unique Content and shares Information Immediately.
Instagram was first introduced in 2010 since the success of this photo-sharing platform has been measured almost entirely by the number of likes received per post. Even though many have criticized the societal value given to a photo with 100k likes versus one that had 10 likes. Getting more likes for a post on Instagram has an important objective for many users. Snapchat’s major feature wherein users could upload photos and videos to their profiles that would disappear in 24 hours, same as In 2016, Instagram Stories were introduced and this increases the app as more authentic.
In November 2019, Instagram CEO Adam Mosseri announced that the Instagram social media platform would start hiding the number of likes displayed underneath posts. At first, likes will only be hiding for certain Instagram users as a test of the feature.
Why Instagram Removing Likes?
A recent survey says Facebook and Instagram affect the mental health of teenagers and young adults. A survey from TIME said that almost 1,500 British young people showed that Instagram was considered the worst social media network for health and wellbeing, associated with higher levels of anxiety, depression, and loneliness.
The idea is trying to depressurize Instagram users’ especially young people to remove the mindset of getting more likes for their post and give people more space to focus on connecting with the new people, things that inspire them.
This move was being made to improve the emotional and mental health of Instagram users. By removing Instagram likes, we can put a 15-year-old kid’s interests before a public speaker’s interest,” Mosseri said.
To everyone it’s important to note that Instagram is not removing likes; it’s hiding them from your public profile which means anyone won’t see your post likes except you.
What does Instagram look like without likes?
The hidden likes feature will only display one username likely an account you and the user posting both follow — followed by “and others.”
Here are the current measurements determined by IG:
Below 100 likes will displayed as “others”
Below 1,000 likes post will be displayed as “hundreds of others”
Below 100,000 likes post will be displayed as “thousands of others”
Below 1,000,000 likes post may be displayed as “hundreds of thousands of others”
Anyone can click on the “others” to see the names of people who liked the post, and, if you’re want to know the number of likes that your post received, you can manually count.
When is Instagram Going to Remove All Likes?
Instagram is still only in the testing phase of removing likes. This Instagram hide likes feature was first tested countries like Brazil, Italy, Japan Canada, Ireland, Australia, and New Zealand in July 2019 before introducing it to its American users in late November 2019. Not everyone is affected, but hidden likes will likely expand to more and more users in the upcoming years.
At first, those who were a part of the testing group received a banner notification on their home feeds to make them aware of the removal of likes from the public view.
The major cons of removing likes on Instagram, if an account is posting authentic content and making an effort to engage and interact with their followers, because of this feature the post may not get enough reach from niche users.
Still, seeing likes on Instagram?
If you’re still seeing the number of likes on the Instagram post, then there’s a chance of Instagram hiding likes feature hasn’t reached your area yet. Firstly it was tested some regions in United States Instagram users post likes were hidden. It was expanding this new version of the app to a small percentage of each country across the globe. So even if you’re still seeing the number of likes, but probably won’t for a much longer time.