What is Subreddit?

Reddit is one of the most popular sites in the world with hundreds of millions of visitors every month. Signing up as a user in this social network communication platform is easy but creating a subreddit requires you to fulfill the Reddit community terms and guidelines.  

Subreddit is nothing but a web forum of a particular niche where you can post links or create a post and discuss it with your subreddit subscribers. Subreddits are free to create and customize and we choose it public or private mode. It has unique themes, specific rules, and subreddit subscribers can post any type of relevant content. The category is very important, and the conversation must be relevant, otherwise, the comments will be removed by a moderator. We also use this subreddit to market our business products and services through Reddit.

If you’re looking to know how to create a subreddit on pc or mobile, then you’re reached the right place!

How To Create Your Own Subreddit

You can create your own Reddit profile by clicking the Sign-Up button on reddit.com. To create a subreddit, you must have a 30 days old Reddit account and earn some amount of positive karma.  

  • Select the “Create Community” button from your Reddit home page, as seen below. Or else you can click the direct link to create subreddit
Create Subreddit Community

Choosing Unique Subreddit Name

If you want to how to make a good subreddit, you need to follow the Reddit guidelines. So this is the important step of your community’s identity. This is exactly what you’ll see at the top of your community and in the URL Redditors will use to access it. Once you click “Create Community” at the end of this form, the name will be locked. So choose it wisely.

  • it’s not already taken (you can double-check by typing reddit.com/r/ followed by the name you’re considering),
  • it has the capitalization you prefer (there’s no changing this later), and
  • it’s 20 characters or fewer.

Once you’ve decided on the name, fill the description box with the appropriate information and choose community type. 

Finally, you’ve created your new subreddit.

subreddit creation form

Now you have stepped into a new Reddit role called ‘moderator’ (also referred to as a mod). When you are a subreddit mod, you can do things like delete posts, lock comments or threads from getting more responses, and even label certain content as NSFW.

By following the above steps, you can easily create a subreddit on a mobile app too.

Reddit Mod Mail

As a moderator, you’ll also get a free feature known in the Reddit world as Modmail. Modmail serves as a sort of email inbox for mods that you can use to communicate with fellow mods or handle questions and inquiries from other Reddit users. 

To access your Modmail, you must first select the shield symbol located on the Reddit home page. You’ll see it in the upper right-hand corner of the screen. Another way you can access Modmail is by following this link: mod.reddit.com.

How Much Karma To Create Subreddit?

Reddit doesn’t specify any minimum amount of karma points to make a subreddit. It is kept secret from the public (to prevent spam), but according to Reddit, the number “isn’t prohibitively high.” Many Redditors and moderators said you should have around 50 combined (Post and Comment) karma points to create your own subreddit.

Promote Your Subreddit

Once your subreddit is created, you should tell your subreddits other Redditors know it exists. The best way to grow your subreddit subscribers and get more attention is to submit a link to your subreddit to the /r/newreddits community (New Reddits). You can also post links in other subreddits that are similar or related to your subreddit’s topic. Other people will likely want to engage with your content if they’re interested in that topic already.

Reddit For Marketing

Reddit ranks 18th globally and 4th in the United States according to the latest Alexa website rankings. Reddit has over 150k active communities with 330 million active users and 8 billion page views monthly. Reddit is the birthplace of all kinds of memes content and the perfect place for viral marketing. The viral post hits the front page of Reddit, because of the post’s popularity and demographics of its user base. Getting your post on the front page of Reddit is like hitting a viral content. The amount of traffic and awareness that will give is absolutely incredible and generate immediate traffic of million hits possible.

Most Reddit users are using this platform to learn new things and get instant updates from world wide. If you’re a digital marketer and looking for a new marketing channel, then Reddit is one of the best options for you to consider and it’s open for everyone to enter. 

This blog will guide you on how to use Reddit on your digital internet marketing strategy.

How Reddit Works?

Reddit is all about user-generated content that can be upvoted or downvoted by users when posting on subreddits. Submissions that get lots of upvotes move to the subreddits top post and also possible to features on Hot page. For promoting your services or products, there are lots of subreddits such as promotions, entrepreneurs, growth hacking, small business, and a ton of other subreddits. If your posts are promoting marketing reasons and the moderators’ suspects they remove the post with the reason. So before posting any subreddit, you have to read that community rules first. 

Reddit Users Statistics

Before you get into Reddit marketing strategy have to know more about the user base.

  • Around 71% of Reddit news users are male.
  • In the USA, 26.6 million users use Reddit at least once in every month.
  • 59% of them are 18-29 of age.
  • 47% of Reddit users are always available online.
  • 67% of Reddit users view websites in the photos category and 53% of visit websites clicks in the Advice category.

If your target audience falls into this group, Reddit will surely help your business move to the next level.

Posting on Reddit

There are two types of posting methods on Reddit, first is direct links that simply redirect the users to an external site, and the second one is text posts which are hosted on Reddit. If you’re looking to boost your website traffic, choose link posts and more interested in getting backlinks to your site then text posts are a better choice.

Make sure that your texts or link posts are relevant to the subreddit where you’re posting. AskReddit is one of the popular and most subscribed subreddit where users can post all kinds of questions and the others can answer those questions. As a business owner or marketer, you should give more focus on those topics to reach more audiences.

The best practice is to check the hottest posts of your niche subreddits and analyze how if any promotional posts have made it to the top 100. If there’s a post that related to your category, you have a good chance to do the same thing and reach more visitors. 

Avoid Getting Banned

Reddit community will easily ban users who post advertisements content on unrelated subreddits. So before start posting on subreddit read their rules and understand the community. Other than banned accounts, sometimes it might lead to banning an entire domain links that appear on this platform. 

Here are some tips to avoid account banned on Reddit

  • Don’t submit the same comment on different subreddits.
  • Don’t submit links only to your website
  • Don’t ask for upvotes
  • Don’t share anyone’s private information
  • Don’t be overly promotional
  • Don’t share illegal content and scam content.

Create Real Profile

To avoid any suspension on the Reddit account, you need to create a profile that looks like a real person, not a marketer. If there is a small word that on your posts might be promotional is enough to get you banned. So submit various sites link and quality content. to increase “karma” points. Post insightful comments on other posts improver comment karma. Reddit users should be active in several subreddits or their niche community to show you’re a real people, not a spammer. You can also create subreddits if you earn 1k+ karma points.

Post on Right Subreddits

Reddit is full of smaller communities called subreddits. Initially, you can choose niche subreddits with few subscribers and earn karma to post big subreddits that generate lots of traffic. If you post directly on big subreddit (more followers) without a minimum of karma points, you post will be removed. Niche subreddits are full of engaged users who are easy to convert for your business goals. Posting on a more followers subreddit may you will get more website traffic, but it has a low conversion rate. So try both techniques and see which works better for your marketing objectives. 

RedditAds Marketing

For those who are not familiar with the Reddit Ads, its nothing but a regular Reddit post except for the words “promoted post” which indicates that’s a paid content. This RedditAds post appears on the top of the subreddits. Try to test out ads on the Reddit platform that might drive ROI for businesses. By using this feature you can target subreddits, track performance easily, and drive clicks on this part social network for a cheap price ($1.50 CPM). If your RedditAds campaign works, it would be very profitable for your business.

Get an Excellent Support for Queries

If anyone asking a technical question on the relevant subreddit no matter how complex, it is likely to get answered from someone. So we can call Reddit as a lively community. Getting this type of natural exposure from others will definitely work for all kinds of brands. If your business offers solutions or products which might have queries or suggestions, then you can easily get a solution or you can provide clarification about that. Create a subreddit for your business and share useful content that attracts the user and gain new customers.

Reddit has lots of marketing potential and reaches target customers easily that can help to generate traffic and leads to your business. So include Reddit marketing also in your marketing strategy and implement this.