If you still think Facebook, Instagram, and Twitter is the best social media marketing platforms for your business, then you have to rethink again. If you think out of the box, Pinterest is one of the most underrated social media channels for marketing. It is commonly a female-dominated platform which could one of the reasons many businesses not taken seriously. This platform is mostly not used to connect with others because it’s a visual search engine, designed for the discovery of images and video clips.
How Pinterest Work?
Think, Pinterest is a bookmarking site of images and videos that are people use to plan their lives. Pinterest users typically save or repin images/videos found on Pinterest itself or web in their different boards. The pins have a clickable link back to a webpage to know more information about the image.
Why you Choose Pinterest for Marketing?
Pinterest had 367 million monthly active users worldwide as of March 2020 and it’s the 5th topmost used social media app in the US. It’s the second most referral traffic providing website. Pinterest pins are 100 times more spreadable than a tweet and Facebook posts. An average of retweet hitting 1.4% and, the half-life of a pin is 1,6000x longer than a Facebook post.
Many businesses don’t try this platform for marketing because they are not much aware of Pinterest marketing strategy. But the fact is Pinterest has a higher chance of click-through to your site from Pin and conversion also.
Here are some stats to help convince the power of Pinterest account when it comes to business and generates leads.
- 70% of Pinterest Users Search and Save Pins on their boards.
- Around 85% of Pinterest Searches Occur on Mobile Devices.
- 93% of active Pinterest users said they use Pinterest to plan or research before Purchases.
- 50% Pinterest Users Have to Purchase a Product After Seeing a Promoted Pin.
- 40% of Pinterest Users Have a Household Income of $100,000.
If you don’t have a Pinterest account already, or if your account is personal, you need to convert as a Pinterest business account to get into analytics and another full potential of Pinterest’s marketing account features.
Successful Pinterest Marketing Strategy
Pinterest marketing is different from other platforms. To be successful on Pinterest, it is important to know what distinguishes it from other social media channels. Having a clear strategy for your Pinterest activities will help you to achieve your business goals. Before you dive-in directly, do simple research as Pinterest is right for your business and how it will be effective.
Here are some tips and a strategic way to use Pinterest for marketing.
#1. Complete your profile
Once you create a new Pinterest business account, complete the profile fully which includes an attractive profile picture, banner image, a short and effective description that contains business keywords. Create a minimum of 5 boards and pin at least 4 images or videos on each board that will give an active appearance and encourages the audience to explore your board.
#2. Create More Boards
Create a board, select an appropriate category, and use your primary keywords in the title of all your boards. If people use that particular term of business keywords on the search option, you will increase the chances of showing boards on top results by the right audience. Use secret boards to curate all content and use it in future purpose.
#3. Pin Description
Perfect pin description is very important and it gives a quick intro to your visual images or videos. The pin description should have the right keywords to perform well and compete with other pins. You can also use relevant hashtags of that particular pin in the description box.
#4. Create Awesome Images
Pinterest images should be lengthy, contains text and visual elements to get noticed. Create high-quality infographics and images in the size of 735 pixels by 1102 pixels to reach more audience and engagement. Pinners usually here to find ideas or inspiration for almost everything so having high-quality images is the key to selling your brand in this platform.
- If you’re selling beauty products, footwear, clothes, or any accessories you should use high-quality pictures and real people to showcase your products.
- If you’re selling furniture, goods, or home decors, it’s best to capture photos in a home setting view. It helps users to imagine how it will look like in their home and decide to made purchase or not.
#5. Include Website Links
Website links are a very necessary thing if you promote your product or service to land your target audience for making purchases or initiate business. There are two ways to add your link in pins: one in the description and one in the source for the pin.
When it comes to pinning, consistency is very important. Lots of brands made mistakes here because they are focus on other marketing activities. Daily pinning at least 5 to 10 relevant industry pins on boards will increase followers count, profile traffic, and more people find your pins easily.
#7. Content Types
To stand out from the crowd and increase followers, you have to try different visual contents such as infographics, animated Gifs, and videos on your boards. Before that do some research to find out which type of content is getting more repins, shares in your niche.
#8. Curate Quality Content
If you’re new to Pinterest, you have to set up impressive boards that consist of quality pins to make a good impression on your target audience. Make sure your initial board pins are top quality and evergreen content in nature, so keep curating new pins from your competitor boards. The content of the pins needs to very relevant, useful, give value, and sharable one.
#9. Use Pinterest Analytics
Same as other marketing campaigns, if you like to see which pin and boards perform well, go to the Pinterest analytics section and check. To get access to your Pinterest Analytics, you’re going to need to verify your website first. Tracking your performance and understanding the Pinterest strategy will help you achieve your business goals.
#10. Best time to Post
There is no accurate time to post on Pinterest the same as other social media accounts. It varies from the region, niche, audience type, and many other things, anyhow experts suggest the best time to share posts on Pinterest profiles.
#11. Rich Pins
There are five different types of Rich Pins: article, product, movie, recipe, and place. To get started for rich pins, you’ll need to integrate your website with Pinterest SEO meta tags, test out your Rich Pins, and apply to get them. Rich pins have around 82% success ratio to repin and it gives direct traffic to your website and business conversion rate also high compare to normal pins. To increase the visibility of your pins, you need to share it with other social media platforms.
#12. Pinterest SEO
To discover your pins to your target audience, you need to use some very simple SEO strategy.
- Research your business keywords by using tools like google keyword planner and ubersuggest.
- Add your keywords on Pin title and description.
- Add your pin image file names.
- Use call to action (CTA) in your ad copy which gives 80% more engagement.
You can also try out Pinterest ads for immediate results.
#13. Repin Your Older Pins
Many of your Pinterest followers looking for great content once they followed you. If any of your older pins got a good response, you can again repin that pin to give value to these fresh followers. Embed your pins on your blogs which will give more traffic and get the chance of more repins.
I hope this article gives you some ideas for your Pinterest marketing. Pinterest is a long term process that requires the best strategic approach and patience. If you’re looking for quick results, Pinterest is not your business friend. Next time while discuss about your business marketing plan, consider this Pinterest!