Instagram is the most popular and top most used social media platform in the world which is mainly used for photo and video sharing purposes. It reached two billion active users in Q3 2021 and it will reach 2.5 billion by 2023. You can share posts, create quick Instagram stories, make reels, start live videos, Direct message options, take pictures using various exciting filters and importantly make video or voice calls. 

The tone you receive when you have a notification on Instagram is the default alert tone for your phone. You might be bored of the regular notification sounds of the Instagram message, audio, and video calls? then here it’s a simple steps to change your Instagram audio and video call notification sounds within a minute without third-party apps.

How to Change Instagram Voice and Video Call Ringtone 

Instagram does not have an in-app option to change alert tone but you can change your Instagram call ringtone by following these steps even though you tried inside the insta app it opens on the mobile’s system settings.

  • Open the Instagram app
  • Open your profile and go to Settings
  • Click Notifications
  • Tap Messages and Calls
  • Scroll down to the bottom and select additional options in the system settings
  • Tap Instagram Direct Video Chat
  • Go to Sounds/Ringtones 
  • Now choose and set your favorite ringtone as video and voice call notification sound
Change Instagram Notification Sound

How to Change Instagram Audio and Video Call Notification Sound on Mobile Settings

  • Open Settings.
  • Tap the Apps Management section and expand to see all apps.
  • Now, open Instagram and then open Notifications.
  • Choose Instagram Direct Video Chat 
  • Tap Sound and select any of the system or local sounds as your wish.

All set! Now you can hear the notification sound that you set when someone calls either video or audio. 

This blog only explains how to change the notification sound for calls but we can change the notification sound for Instagram likes, comments, mentions, new followers requests, live videos, and much more. This Instagram app notification sound set procedure is the same for both Android and iPhones.

Thank you for reading hope this article would help you to change the alert sound for all your Instagram notifications and feel free to ask a question or suggest some additional information about Instagram features that we missed.

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Social media refers to online platforms which people use to interact, communicate, and share their ideas. The famous social media platforms include Facebook, Twitter, TikTok, etc. 

These platforms allow a user to communicate with his followers through frequent social media posts, comments, and activities. Currently, all social media platforms are observing traffic of 4.6 billion, which constitutes 63% of the world population.

Social Media Platforms Usage Overview
Source: Hootsuite

Athletes, film stars, businessmen, and notable people all around the world are using social media to gain more followers and a target audience. This directly translates into more significant societal influence and celebrity status. 

Brands and businesses all over the world hire influencers with a large number of followers to promote their products. They have become an integral part of modern marketing strategies. 77% of marketers admitted to using Facebook and Instagram retargeting posts to generate more sales. 

In short, be it personal branding or product selling, social media posting is what you need to focus on. The better your social media presence and interaction posts on social media would be very helpful in reaching the top.

The Guide to Creating Engaging Social Media Content

Social media is a platform that cannot be controlled. People only watch what they like, or they scroll to another post of their choice. To get the viewer’s attention, your posting should be up to date conforming to popular trends and well-accepted styles. 

Here is how you can create fun engaging posts for social media posts.

Don’t Describe, Reveal

Humans always choose visuals over the content. It is a part of the human psyche. The visuals are easy to relate to and process. The prime example of that is the difference in the number of people buying novels and watching movies. The audience of cinema is multiple times greater because it is a visual medium.

Similarly, to attract the masses you have to post frequent photos. Instead of posting an article on the benefits of your soap, you should post a picture with small bullet points highlighting its features. The post with pictures would get higher viewership.

Here you Can learn that the most liked Facebook posts are all pictures.

Post-Real-Time Photos

People like social media posts with which they can connect. Although photo-shopped or stock images can be used for good, they come in second place when compared with real-time photos.

A story or post containing real-time images is very easy to relate to. People can picture you being there and become interested in knowing the details. A real image intrigues people to know more about themselves.

As per marketing data, visitors who see real-time photos are 35% more likely to sign up for your brand page. This shows the power of the human experience.

Always Prefer Graphics Over a Number

While describing numbers to prove your point, you should always use graphics. People don’t spend much time on a single social media post. It isn’t easy to analyze the figurative comparisons in 3-10 seconds. 

The better approach is to use graphics. The graph can be a bar graph or a pie graph. With a graph, they can instantly understand the trend which you are using to prove your point.

Understand The Audience

Before posting you should know your target audience. This allows you to write words that people can instantly feel connected to. This generates a greater response and people feel at ease while talking with or about you.

The writing style for a post celebrating Real Madrid winning the champions league and Joe Biden becoming US President would be altogether different. At first, you require informal language showing euphoria while later you have to write in a more informative style.

Follow the Latest Social Media Trends

The trends are your best friends. They teach you exactly what to post. Whenever a trend is on top, it becomes the talk of the town. All you need is to post something about that, and people would start discussing that on your account.

This allows social media marketers a window to attract more crowds. Whenever you join your product description or promotional package with updated trends. People are inclined to take notice. After that, it is your responsibility to translate that response into sales.

Use Right Hashtags

Hashtags help search engines to recognize your post. With the right hashtag choice, you can connect to your target audience which is searching for the same thing.

As per data, tweets with hashtags get 57% more tweets. The brands have observed a 55% increment in engagement with the right hashtags. Therefore, it is important to work on trending hashtags and then incorporate them into your post.

Be one of their own

People only follow you when they find common ground. Therefore, it is important to act like you are one of them. Your post should use relatable language.

The unnecessary verbose brings down your visibility. People don’t have time to consult a dictionary just to know their views on a topic. So always be simple, it would get more attention.  

Create Unique Content with AI Tool

Many people struggle to write in an engaging tone. The Paraphrasing tool uses advanced AI to rewrite your original draft and convert it into exciting content. They can increase the readability of our content in a matter of a few clicks. Every social media user should use these tools to generate user-friendly content.

Benefits of Social Media Posting

We have discussed the need for social media posting. To further prove our point, consider the following benefits that engaging social media content can offer.

  • It builds your personal and brand identity
  • It provides a chance to create a loyal fan base
  • It helps in influencing others
  • It makes you connect with people of your choice
  • It assists you in creating trends
  • For consumer products, it gives you a medium to engage the audience from every part of the world
  • It provides an opportunity to express your thoughts
  • It generates more sales leads
  • It gives instant customer feedback
  • It connects people with your brand
  • Makes the customer journey smooth and direct

Hope these points are bit enough to encourage you to pay attention to your social media posts.

Final Words

We are living in the age of social media. It has emerged as the greatest public platform where people of all cultures, casts, and colors interact with each other. To stand out among them, you need to publish engaging social media posts.

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Importance of LinkedIn for Students and Job Seekers

LinkedIn is a professional network social media platform designed to help students and employees make business connections, connect with industry experts, share their skills & work experiences, and showcase their resumes to find and apply for jobs globally. College students can use LinkedIn to establish a professional online presence, which is more important for getting jobs, internships, and volunteer opportunities.

LinkedIn is the world’s largest professional networking platform with more than 830 million users and is used in 200+ countries. So as a college student, you should have a solid professional LinkedIn account and resume to display your skills, post-academic updates, technical area of interest, certification details, and interact with industry experts and potential employers.

LinkedIn’s basic account access is free, but premium subscriptions offer extra features and tools to help you land a job, grow a business, follow leads, and hire talents. LinkedIn offers a one-month free trial of premium subscriptions with different and you can cancel your LinkedIn subscription at any time if you’re not interested to access it anymore.

Here are the top seven reasons why every college student should be on LinkedIn.

  1. Stay Connected and Get Hired
  2. Apply For Jobs
  3. Join Professional Groups
  4. Connecting with Professionals
  5. Ease of Company Research
  6. Recommendations
  7. Let the Companies Find Your Profile

Top 7 Benefits of LinkedIn for Students

1. Stay Connected and Get Hired

LinkedIn’s primary aim is to connect employers with potential employees. So obviously it’s the right platform for students, and graduates to post their resumes and find good employers. It has excellent search features that can help you find people in your industry, and keep you up to date with things happening around you. 

2. Apply For Jobs

LinkedIn every day millions of job listings are published by companies. Here you can search for jobs based on your skills and location and apply within a seconds using LinkedIn’s Easy Apply feature, which lets you add your resume. Employers will receive a copy of your profile, along with the option to access additional details — which leads to the importance of a strong LinkedIn profile. Make sure your photo, summary, qualifications, and credentials reflect your professionalism and strengths. 

LinkedIn is a global networking platform. So if you’re interested in overseas jobs, you can connect with all the major international employers and find employment in foreign countries.

Once you create your account on LinkedIn, you can set email alerts to receive notifications of recommended jobs based on your skills and selected region. You will be able to see the notification as soon as you log into your LinkedIn accounts.

3. Join Professional Groups

LinkedIn as a social networking platform has tons of relevant groups which act as forums where you can connect with like-minded people and share knowledge. You can join any of these groups and discuss relevant topics. Find groups by using the site’s recommendation and search functions. Check who in your network belongs to a given group, and use current connections to build future ones.

4. Connecting with Professionals

If you have a look at LinkedIn, you’ll find out the large number of professionals who choose to connect here. You can find your friends, co-workers, classmates, and family members on this platform. Connect with business decision-makers in your field, interact with them and share ideas. Observe your industry’s new trends and how professional leaders handle and execute things. LinkedIn is a great network to learn from industry professionals which helps you to level up. To connect and interact with the right people, tell them your story and you might get more opportunities in your professional career life, business, and the entrepreneur mindset. 

5. Ease of Company Research

One of the best benefits LinkedIn offers to college students and job seekers is that they can check out the complete LinkedIn company pages of their targeted employers. By visiting company pages, you can get lot more details about the company services, employees list, location, jobs, hiring practices, current projects, and daily updates about the company. This kind of company research on LinkedIn will always stay ahead of your competition in the industry and increases your employability.

The company’s information can help you prepare for interviews, also you can connect with the employees and get a referral for work. So follow your favorite companies and get updates regularly.

6. Recommendations

LinkedIn also offers a feature called Recommendations, through this you can get a recommendation note from your college professors, co-workers, and industry experts. People with several recommendations have a good chance of attracting employers’ attention and they can approach new job openings based on their skillset. 

7. Let the Companies Find Your Profile

Today, every companies HR recruiters, looking for talented candidates on social networking platforms to fill their company’s job openings. If you have a good, detailed professional linked profile with the required technical skills then your chances are high to they contact for an interview process.

When you apply for a job, your prospective employer will check your LinkedIn profile to get to know more about you. Students often get a bad rap over their social media presence, so having a LinkedIn account as a student or a job seeker, gives a brand value and increases your visibility over others.


Considering the excellent benefits that connecting with professionals on LinkedIn brings, college students and fresh job seekers can never ignore this social networking platform. If you prepare yourself as early as possible, you can easily land a dream job of your interest.

Telegram Premium Subscription

Telegram, the cloud-based encrypted instant messaging service platform and is one of the top 5 most downloaded apps in 2022, announced on Sunday (jun-19-2022) that it has surpassed 700 million active monthly users, and rolling out a new premium subscription plan for their users. The Telegram app company didn’t tell how much it is charging for the premium tier, but the monthly subscription appears to be priced in the range of $5 to $6, and it varies based on location. For iPhone users in India, the premium version is priced at $6 and has a monthly cost of €5.49 ($5.77) in Spain.

Telegram Premium Features

  • Up to 4 GB File Uploads
  • Faster Downloads
  • Doubled Limits
  • Voice-to-Text
  • Premium Animation Stickers
  • Emoji Reactions
  • Chat Management
  • Animated Profile Pictures
  • Premium Badges
  • Premium App Icons
  • Ads Free Telegram Profile

“By subscribing to Telegram Premium, users unlock doubled limits, 4 GB file uploads, faster downloads, exclusive stickers and reactions, improved chat management – and a whole lot more,” read the Telegram announcement.

Telegram paid users will unlock more ways to react to messages, with over 10 new emojis like 👌😍❤️‍🔥💯 (and the new favorites 🤡🌭🐳).

Telegram Premium Badges

All paid subscribers get a Premium special badge ( ) that appears next to their name in the chat list, chat headers, and member lists in groups – showing that they help support Telegram and are part of the club that receives exclusive features first.

Join Requests for Public Groups

In Telegram, the public groups can now enable join requests – By this, group admins can review new members’ requests before approving them to write in the chat. Users who open the group can tap Request to Join, adding their request to a list that only admins can access.

Owners of public groups can enable join requests via Group Info > Edit > Group Type > Who Can Send Messages > select Only Members > enable Approve New Members.

Animated Profile Pictures

The profile videos of premium users will animate for everyone throughout the app – including in chats and the chat list. So that everyone sees your new look, or creativity with a unique looping animation Picture.

Verification Badges in Chat

Public top figures, celebrities, and organizations can verify their group, channel, or bot – receiving a verification badge to show users that messages are coming from a trusted source. In addition, the verified accounts now appear at the top of the chat and also search results.

Telegram Verification – If you’re verified on at least two social networks, you can get a telegram verified badge for your page, group, channel, or bot.

Telegram Bots Creation

The Bot API is a free and open platform, available for everyone to build their own bot. Bots on Telegram can help you take quizzes, games, tools, accept payments and even build new websites. Bot developers can now include a photo or video in the “What can this bot do?” section of their bots to show off their features.

Telegram Bot

The Dubai-based company’s CEO, Pavel Durov, confirmed that free features would remain free even though it adds more features for paid members. It’s the first time an instant social messaging app with hundreds of millions of users has rolled out a premium tier. The top messaging apps and telegram’s alternative apps such as WhatsApp, Facebook Messenger, Signal, Apple’s Messages, and Google’s Messages also don’t offer a premium tier.

In March 2021, Telegram raised over $1 billion from several investors including Mubadala and Abu Dhabi Catalyst Partners by selling 5-year pre-IPO convertible bonds.

They believe that Telegram’s development should be driven primarily by its users, not advertisers. This way our users will always remain our main priority.

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Instagram Pin To Profile Feature

Recently Instagram is bringing a new feature that allows users to pin up to three posts, including photos or Reels, to the top of their profile grid, just like a pinned tweet on Twitter and TikTok. The pinned posts will appear at the top of your profile. The Meta-owned photo-sharing platform rolled out this feature globally and the company says this new feature will give creators the to engage more users with their pinned posts.

How To Pin a Post on Instagram

  • To pin a post on Instagram follow the below steps 
  • Open any of your favorite or most engaged posts or Reel on your profile
  • Then, click the three dots on the top right corner of the post
  • Now select “Pin to Your Profile.” 
Instagram Pin To You Profile

The selected posts are on top of your Instagram profile grid, with a small white pin. 

Apart from this, Instagram has also introduced a Sensitive Content Control feature. With this feature, users will be able to control the amount of sensitive content and accounts they see Search, Reels, Accounts You Might Follow, Hashtag Pages, and In-Feed Recommendations. 

How to view Instagram’s Sensitive Content Control Settings

  • Go to your Instagram profile. 
  • Tap the Settings menu. 
  • Tap Account. 
  • Tap Sensitive Content Control – Here you can control the sensitive content settings by its default state (“Standard”) or to see more (“More”) or less of some types of sensitive content (“Less”). You can change your selection at any time.
Instagram Sensitive Content Control Setting

Instagram’s head Adam Mosseri tweeted that they are working on more new features on Instagram such as 

  • 90-second Reels
  • Grid pinning
  • Import audio in Reels 
  • Interactive stickers in Reels

It’s a significant update along with Stories Highlights which is helpful for people who post a lot and showcase their creativity on IG profile display

ShareChat – Short Video Platform

ShareChat is an Indian social media short video app developed by Bangalore-based Mohalla Tech Pvt Ltd which helps to communicate with friends, and share jokes, videos, quotes, and images in 15+ languages. Now they are in an advanced stage of discussions with Google, Temasek, and other investors to close a $300 million funding round at a valuation of $5 billion and the deal is expected to be closed by June 2022 according to the report from Reuters

Mohalla Tech also raised $266 million in December 2021 at a valuation of $3.7 billion.

Google, Temasek, and others back ShareChat

Short video platform giant TikTok (formerly came into existence in India due to the banned of Chinese apps, there are lots of new alternative short video apps entered the market. This Sharechat platform changed the video creation process to a whole new level when compare to other apps so that it hits 100M+ downloads in the play store and App store. 

With the popularity and increasing views of short videos, other social media giants like Youtube and Instagram came up with their alternatives – Shorts and Reels. While these international tech giants were growing all over the world, Indian startups like ShareChat, MX TakaTak, and Moj were also coming into the picture. As of today, ShareChat has over 180 million users, and Alphabet Inc’s Google appears to be enthralled by its popularity, as it does its second backing for an Indian short video platform. Google also invested in Josh, another Indian short video platform that competes ShareChat.

When contacted, Google and Temasek declined to offer any comment on the matter, terming it speculative information. “As a matter of policy, Temasek does not comment on market speculation and rumors,” a Temasek spokesperson said. The email query sent to Mohalla Tech did not elicit any reply.

In February, the company merged Times Group’s short video platform MX Takatak with its Moj platform, claiming that Moj and MX TakaTak will create the largest short-video platform for Indians. Because both platforms will have over 100 million creators, over 300 million monthly active users (MAU), and nearly 250 billion monthly video views.

Elon Musk was shown very much interest to buy a stake of between 6% and 8% in ShareChat, if the bid by Tesla’s CEO Elon Musk to buy Twitter would not happen. 

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Social Media Cyber Security

In today’s world, social media platforms are crucial for individual as well as business needs whether it’s in the form of managing your social media business pages on Facebook, Linkedin, Instagram, Youtube channel, or anything else. 

The threat of cyber-attacks is growing in recent years through social media, and the damage that they cause is increasing at an alarming rate. Hackers are constantly searching for new ways to attack websites and steal information. It’s not surprising that every year millions of people’s social media accounts get compromised by hackers and they lose all of their hard-earned followers and credibility online. Once a vulnerability has been identified, hackers can exploit it to infiltrate a website and take control of its data.

In this article, we will give you a few hard tips on how to protect your social media accounts from hackers to hack your accounts.

Scams in Social Media Accounts

Scamming is a common thing, but what makes this one unique? It’s someone who knows exactly how to manipulate people into giving away their personal information. In other words, he’s using his skills to get others to fall victim to his schemes.

Phishing scams are a common way to steal your personal information. You may have seen the warning that pops up on your computer screen when you try to access a website or download an email attachment. It’s not just for hackers anymore —it’s a tactic that anyone can use.

Social media vulnerabilities are another big problem that we face today. For example, many social media accounts are being used by scammers to spread malicious content. These include fake news sites, blogs, Twitter accounts, WhatsApp messages, and even Facebook groups.

Popular Phishing Scams

The first one is Social Engineering Attacks. Nowadays, many companies use social engineering techniques to gather sensitive information such as usernames and passwords. This includes things like phishing scams, fake websites, and even text messages.

Other phishing attacks include sending emails that look like they come from a bank or online retailer. Once you open the email, it asks you to log in to confirm your details. After that, the attacker gets all of your banking credentials.

Another type of attack involves pretending to be someone else. An attacker could pretend to be a friend or family member trying to warn you about suspicious activity on your social account. He could also pretend to be a law enforcement official and threaten legal action if you don’t comply.

Social Media Platforms and Ransomware 

Ransomware is yet another threat that comes along with social media. It’s a type of malware that locks down your device so that you can’t access anything unless you pay a ransom.

Ransomware attacks are becoming more frequent. In 2019 alone, ransomware attacks increased by over 30%. Most of these attacks were targeted at small businesses.

Social media platforms combat fake info by using algorithms to detect and remove it. But they’re not perfect, and that means there are always going to be some false positives.

Facebook says that its fact-checkers only catch less than 1% of the total number of misleading claims. That means 99% of the time, the post stays online. And that’s why we need to take extra precautions.

To Check Facebook Account Hacked or Not – 

If your company relies on social media, we have to make sure that our employees know how to spot fake social media profiles and links, and how to avoid falling prey to them. We must teach them how to protect themselves and their families against cyberattacks.

And finally, we must make sure that our customers are aware of the dangers associated with social media. They should understand that when they share something online, they’re putting themselves at risk.

Social Media Phishing Attack – What Is It

social media phishing attack is an attempt to trick you into giving up your personal information or money. This happens when someone uses the same tactics as real email services to try to get you to click on links or open attachments. Social media sites are also used by hackers to spread malware and viruses.

Simple Ways to Keep Yourself Safe Online

Social Media is a great way to connect with people and share your thoughts. But, it can also be used by cybercriminals to steal money or breach your personal information in public. 

The work a business has put into their social media accounts could be gone in an instant if their accounts get hacked. This gives the worst feeling to social media managers and business owners and sometimes its spoils the brand name especially if inappropriate content is being posted on the timeline or feeds. With this, businesses may have to delete their social accounts altogether and start from scratch.

Social Media Safety Tips

Photo Credits To – JonnyShannon

Tips to Protect Your Social Media Accounts From Hackers

Be careful where you type in your password. If you use the same password across multiple websites, then you make it easier for hackers to gain access to all of them. Instead, create unique passwords for each site. Also, don’t forget to change your passwords regularly.

Use strong passwords – Hackers are constantly trying to crack weak passwords. So, always choose long, random passwords that contain numbers, special characters, and letters. You should never reuse any of your passwords for all your social media network accounts and emails.

Don’t click on suspicious links – If you receive an email that looks like it came from a friend or family member but contains a link that says “Click here to download something,” don’t do it! These emails could be part of a larger scam.

Installed Trusted Apps – Only install apps from trusted sources such as the App Store and Play store. When you first sign up for a new app, you might have to enter your credit card number. Make sure you only accept the terms and conditions after reading through them carefully.

Follow Known and Trusted Profiles  – Don’t follow or accept requests from unknown accounts blindly to increase social media followers. Do your research before clicking “Accept.” Many hackers and scammers create fake accounts that look real to lure people in so they can steal your personal data.  

Also, Read – How To Unfollow Inactive Twitter Accounts

Turn off pop-up windows – Some websites will automatically start showing you ads when you visit them. While it may seem convenient, most of these ads are annoying. Plus, they can track your browsing habits, which makes it easy for hackers to learn more about you.

Keep your social media apps updated – Most companies offer automatic updates for their products. However, if you aren’t sure whether or not you’ve installed the latest version, just look online. There are many ways to find out.

Create two-factor authentication– Two-factor authentication adds another layer of protection to your social media sites. It requires both a username/password combination AND a code sent via text message or generated using a device such as Google Authenticator.

Watch out for fake alerts – Hackers sometimes set up fake websites that appear to be from popular social networks. For example, Facebook has recently been targeted by scammers who created pages designed to look exactly like those of the social networking giant. The goal was to trick users into giving away their personal data.

Also, Read – 533 Million Facebook Users’ Personal Data Leaked Online

Install Antivirus Software – Many internet service providers (ISPs) will provide free and paid antivirus software for both mobile and desktop versions to protect your social media apps and other files from hackers. I would suggest going with the pro version, but if you’re on a tight budget the free version is better than no protection at all.

We hope you’ll love these tips and if you found this article helpful please share it with your friends and family.

LinkedIn Business Strategy for B2B Small Business

LinkedIn is a valuable resource for solopreneurs and small business owners, since it may help you connect with colleagues, collaborators, and new clients. But where do you begin when it comes to leveraging LinkedIn’s marketing strategy to develop small businesses? 

LinkedIn is an effective B2B marketing platform. It enables you to establish contacts with future consumers. However, because there are so many various ways to use LinkedIn, getting started might be difficult.

We’ll show you how to make your LinkedIn profile stand out with some practical LinkedIn social media strategies. We’ll also go through how to utilize LinkedIn for small businesses in order to expand your network, make new contacts, and generate prospects.

Is LinkedIn Good for Small Business?

LinkedIn has been around for quite some time and is one of the most rapidly expanding social media networks. It is also an excellent marketing platform for marketing in the B2B industry. Because content is integrated into everything we do online, using LinkedIn in your digital marketing and social media marketing strategy can help your company get off the ground and grow.

By 2022, LinkedIn will have over 810 million users. Furthermore, according to an Econsultancy report, “LinkedIn currently accounts for 64% of all visitors from social media channels to business websites.”

Simply said, it’s no longer only a way to contact old co-workers or employees. LinkedIn marketing takes advantage of this strong social media network to reach out to your target demographic and expand your company.

When it comes to engaging with potential leads on LinkedIn, you should have a good concept of the kind of individuals and companies you want to target. This will allow you to personalize your communications so that they are more relevant and intriguing to them.

Linkedin Business Statistics

  • There are 58 million company pages on LinkedIn
  • 75% of B2B content marketers use LinkedIn ads
  • LinkedIn saw a 37% year-over-year growth in revenue in Q2 FY22
  • LinkedIn saw a 43% year-over-year increase in Marketing Solutions revenue in Q2 FY22
  • 4 out of 5 people on LinkedIn “take business decisions”
  • 93% of B2B content marketers use LinkedIn for organic social marketing
  • Companies that post weekly updates on LinkedIn see a 2x higher engagement rate
LinkedIn Marketing Stats 2022

The top 5 LinkedIn marketing strategies you need to know to start producing leads from LinkedIn are described below.

  1. Establish an effective LinkedIn page for your business
  2. Promote Your LinkedIn Profile to Others
  3. Consistently Publish Content
  4. Encourage your employees to join your company’s Facebook Page
  5. Use LinkedIn Groups to your advantage

1. Establish an effective LinkedIn page for your business

Your LinkedIn page functions similarly to a resume. It’s where you explain what you do, who you do it for, and why buyers should select you over your competition, as well as connect to your website. 

Your LinkedIn profile’s tagline section is a precious piece of real estate. You should communicate your company’s unique value proposition there. Your slogan must be written with your target audience in mind. Tell them how you serve your target audience rather than just what you do. Consider your audience’s challenges and describe how you may assist them in one succinct line.

2. Promote Your LinkedIn Profile to Others

You’ll need to cross-promote your LinkedIn profile across your other marketing channels after you’ve set it up. Add the LinkedIn logo to your website and email signature, and link it to your LinkedIn profile. Include your LinkedIn profile information in your other social media sites’ profile pages, such as Facebook and Instagram.

3. Consistently Publish Content

The issue is, that any social media engagement is only worthwhile if you continuously provide material. While maintaining a regular presence takes work, it pays off handsomely.

Begin by looking at your rivals’ LinkedIn profiles to determine what type of material they share. Check out which posts have the most interaction: Do visitors respond to postings that include photos and those that include a question? Or do they choose the ones with videos above everything else? This will assist you in determining the sort of media you should share.

4. Encourage your employees to join your company’s LinkedIn Page

Did you know that on average, employees have 10 times the number of followers their firm has on social media? Make the most of this resource by encouraging your staff to like and connect with your company’s Linkedin company page and all other social media platforms that your company’s presence. Linkedin company page marketing strategy is one of the best ways to engage your company employees and your industry-related business owners and audience.

When your workers like or comment on your articles and posts, the content gets shared with their networks, providing you a far broader reach than you could otherwise have. It’s a simple yet powerful technique to raise your visibility while letting your network do the heavy lifting.

5. Use LinkedIn Groups to your advantage

LinkedIn marketing for B2B includes millions of groups spanning a variety of sectors. Join the discussions to meet new people who might become valuable members of your network. These organizations, however, will only be beneficial if you put in as much as you desire to get out. Instead of bombarding them with messages about doing business with you, focus on creating genuine friendships.

Create a plan for getting the most out of these groups. Look into individual people you want to connect with and see how you can bring value to their lives. Participate in discussions with meaningful and practical information to increase your exposure in the community.

To summarise 

Overall, LinkedIn is one of the top social networking sites for professional, agency, and company owner marketing and promotion. You may start generating leads, attracting staff, and interacting with the ideal audience for your company by using these 5 LinkedIn marketing strategies to your profile. To prevent spamming your LinkedIn friends, make sure the stuff you publish is of high quality. Make connections with influencers, keep an eye on your competitors, and be genuine! To reach your target audience and produce more interaction and leads using LinkedIn, you may apply the advice and strategy, as stated above.

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Facebook Pay

In November 2019, Facebook introduced a new payment option through its Messenger app called Facebook Pay. By using this feature, users can transfer money to pals for free using the app after entering an optional PIN or touch ID for added security.

Facebook Users may use Facebook Pay to make purchases from companies on Facebook Marketplace, send and receive money from friends, and businesses, and you can donate to charities also. When shopping on Instagram, you may use Facebook Pay with your normal Facebook account or the Messenger app. Facebook pay amount is instantly reflected in your bank account once the user paid. 

This blog will teach you all you need to know about using Facebook Pay, how it works, how to send money and divide bills, make charity donations, or get that great deal you saw on Facebook or Instagram from a local shop.

What is Facebook Pay all about?

Facebook Pay is an in-app free, easy, safe, and secure way to transfer money and pay for purchases made on Facebook, Instagram, and Messenger. 

How to Sign Up for Facebook payments

Let’s take a look at how to set up Facebook Pay on Facebook or Messenger with just a few taps: 

  • Go to “Settings” > “Facebook Pay” on the Facebook app or website 
  • Add a payment method 
  • Make a payment, use Facebook Pay
Facebook Pay Setup

At the time of writing, Facebook Pay may be used to:

  • Buy event tickets online via Facebook Marketplace and Instagram
  • Buy event tickets online via Facebook Portal
  • Send money to friends or companies
  • Receive payments from friends
  • Make charitable donations
  • Make in-app purchases

Facebook messenger pay account makes it simple to send money to a friend or company, making it ideal for sharing a restaurant bill, making a contribution to a charity, or making that impulse buy you saw on Instagram and couldn’t resist.

To make a Facebook Pay transfer, you don’t need your recipient’s bank or card information; it’s as simple as initiating a Messenger conversation with them.

The money will also arrive relatively instantaneously in the recipient’s bank or PayPal account, so you won’t have to wait for a buddy to repay you or for customers to pay you if you own a small business.

Facebook Pay’s availability varies by location, and new services are being gradually pushed out to encompass other social networking sites such as WhatsApp in the future.

Facebook pay does not have a minimum transfer amount. The maximum amount you can send per transfer is $9,999.

What does Facebook Pay mean for online retailers?

For starters, Facebook messenger payments provide your eCommerce firm with a direct line to the consumer. The payment is smooth and simple because their debit card information is already linked to the site. Users may now link their payment information to their Facebook accounts, allowing them to make transactions more swiftly and simply than ever before.

Facebook payments give up a world of potential for its advertisers in addition to providing a frictionless payment funnel for users. Individual card numbers and transaction histories are likely to be obtained by your e-commerce firm if Facebook sells personal information to companies that promote on its platform. By gathering this data, your online business may improve its consumer outreach by providing more relevant messages and offers. As a result of this sort of tailored marketing approach, bigger bottom-line profits may be realized.

How does Facebook Pay Work?

Anyone who uses a Facebook account will get this FB pay feature. But the big distinction is that it operates within the program you’re currently using: Facebook Messenger, Instagram, or WhatsApp. It’s also exclusively available to users of those applications, albeit you only have to set it up once for it to operate on all three platforms. If you’ve previously used a friend-to-friend payment system like Zelle or Venmo, you’ll probably find that Facebook Pay works in a similar fashion. For small business owners, Facebook Pay works in a very simple way that integrates seamlessly with most payment processing and e-commerce platforms like Shopify.

Facebook Pay Create Secure Pin

You can get your Facebook Pay login in two easy steps:

1) Log in to your preferred platform

Remember that you may use a Facebook Pay account on Facebook, Messenger, and Instagram once you’ve set it up. While you’re checking out, Facebook Pay messenger will appear as an option, or you may add it by going to Settings and selecting Facebook Pay.

2) Fill up your payment information

Enter the details for your payment card or bank account. Your information will be securely kept, allowing you to make purchases, donate, and transfer money to friends and family without having to reach for your wallet.

Is Facebook Pay a Safe Platform?

Absolutely facebook pay is very secure and safe. Facebook uses advanced anti-fraud technology to monitor purchases on our systems to detect unauthorized activity. 

Also, Read – Is WeChat Safe To Use

You may add a Facebook Pay PIN or manage your transactions using your phone’s biometric locks when you set up a Facebook Pay account. To authorize any Facebook Pay transactions, you’d need to enter your PIN or use your fingerprint, for example. This is an additional layer of protection that can help protect your Facebook Pay account if your phone is lost, stolen, or hacked. 

Facebook pay doesn’t provide any customer support phone number to contact but it provides a 24/7 email customer support service for all its users to resolve queries and you can also raise a complaint report if you’re encountered facebook pay scams.

When you use a service like Facebook Pay, your personal information and credit card number are never shared with the merchant or the individual to whom you’re paying money. Sensitive information is kept separate from your account information, making this a fairly safe method to transact online.

Facebook Pay Not Working Issue

Is your Facebook pay not working or not showing up in messenger? If your messenger does not show the Facebook pay option, then check the list of Facebook payment availability countries on the meta’s official website, if your country is not on that list, the messenger doesn’t show it to you. 

This feature is available to selected country users and businesses. Here you can check the Facebook pay is available in your country or not.

The major reasons for Facebook Pay are not working for you could be your slow internet connection or Facebook servers may be down or you’re using an older version of the Facebook app or the cache issue problem on the app or your bank or linked card is having issues and other some issues.

In Conclusion

Many of us use social media sites like Facebook and Instagram regularly. So, it’s only natural to use these sites to expedite payments when we buy products from businesses, give to organizations and fundraisers, or send money to friends and family. Facebook Pay has one best advantage over PayPal is, that all of its transactions are fee-free, whereas PayPal takes a small fee/commission for all transactions.

Check out Facebook Pay as a quick and easy method to get your money where it needs to go without having to hunt out your bank account information or remember to have your payment cards with you all the time.

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It’s the world of social media now. Everyone uses it to maintain their online presence. Be it an individual or a brand, there is no escape from social media. Brands now actively use social media for their marketing purposes and easily target their audience. It has become such a useful tool even for customer services. For example, if you want to contact CenturyLink customer service, you can not only call on their toll-free number, but you can also reach out to their social media handles regarding any query all day long.

However, as effective as social media may be, it can be tricky to manage it as well and especially in creating campaigns for the platforms interesting enough to grab the users’ attention among the plethora of content. So we have gathered some tips for creating a successful social media campaign for your business that can surely help you stand out among the crowd and can be beneficial for your brand. They are very simple and easy to execute as well. Without any further ado, let’s dive in on how to create a social media campaign process and implementation ideas.

Top 5 Proven Social Media Marketing Campaign Tips

  1. Know All About the Social Media Platform You Are Choosing
  2. Mapping the Campaign Goals
  3. Visuals Are More Important Than You Think
  4. Keep a Check on the Analytics
  5. Being Responsive is Critical

Know All About the Social Media Platform You Are Choosing

You might be thinking that advertising your products or services on social media is simple, but it is not. You must be familiar with each platform and its advertising requirements. For example, you can’t advertise on Facebook and Instagram with the same material. The same can be said for other platforms. You have to be careful about the social media accounts you are choosing and you need to know all about its algorithms.

Another important factor to consider is traffic. To benefit your brand, traffic should be relevant. Your cash and effort will be wasted if you target the wrong folks who have nothing to do with your business.

Mapping the Campaign Goals

You can’t run an effective social media marketing campaign strategy if you don’t understand the motivation and objectives. You’ll get the best outcomes if you’re clear about your goal. To begin, figure out what kind of campaign you’ll need, whether it’ll be unpaid or paid, and if it’ll be for a product or an event. The objectives of a campaign are what you desire from your users. You can meet everyone’s expectations if you determine the campaign’s goals. If you’re in charge of a company, you will need a team to communicate your plans with to keep things simple. Therefore, mapping your campaign goals is the basis and you cannot build a successful social media campaign without this.

Visuals Are More Important Than You Think

Be it a catchy font, an interest-piquing video, or pictures, you just cannot compromise on it the visuals and they are way more important than you think. People like to see graphics over text, thus visuals can help you acquire more traffic and visibility. However, you must be inventive to do this. A social media ads campaign’s main purpose is to generate leads by increasing traffic to your website or store, which you can do with pictures. Experiment with design, and pictures, use your imagination and make the sky your limit.

This also means that the color themes you are using need to be coherent and should be defining you. So that among the crowd, the customers can instantly distinguish your brand presence.

Keep a Check on the Analytics

The success or failure of your social media campaign is determined by the results of your analytics. As a result, it’s critical to keep track of which social media posts generate the most traffic. It will assist you in determining what went wrong. For example, posts made in the morning may perform better than those made at night. As a result, you’ll need to make adjustments to achieve the greatest outcomes.

When you look at the analytics, you can rapidly figure out what to post and when to post it. You may create an amazing social media campaign by following these findings.

Also, Read – Top Social Media Marketing Management Tools

Being Responsive is Critical

When businesses do not hire social media marketing managers to administer their campaigns, they frequently forget what they have posted. If you want potential clients to return to your site, you must pay attention to and reply to their questions. When you don’t update your social media profiles, they go dormant and receive no engagement. It’s critical to be active and respond to your clients once you’ve posted material on social media networks.


With a growing number of potential customers who can follow you and watch your business on social media, there’s no sign of it slowing down. Your brand’s or business’s success or failure on social media is dependent on the performance of your social media campaign. Social media is not an option, instead, it is inevitable now.