Sonia Martin

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Sonia Martin is a Content marketer and editor for Social Singam, the best social media news updates blog. She is a Digital marketing expert and WordPress fanatic who works closely with B2B and B2c Businesses providing content that gains social media attention and increase their search visibility. She enjoys traveling adventures, foodie and reading books when she's not working.

What Is the Chroming Social Media Challenge?

What Is the Chroming Social Media Challenge?

In recent news, a 13-year-old Australian girl, Esra Haynes, was killed due to a social media challenge named “chroming.” This dangerous trend has gained more popularity on the internet over the last month. It is a very dangerous trend that everybody should stay away from. In this article, we will discuss the social media chroming challenge on TikTok in more detail.

social-media-chroming-death-girl

What is Chroming?

According to The Royal Children’s Hospital Melbourne, ‘Chroming’ is a general term used to describe the recreational inhalation of volatile substances or solvents as drugs.

Dr. Johnson-Arbor explains that chroming can manifest in various ways:

  1. Sniffing: Inhaling vapors directly from a container, such as a nail polish remover bottle.
  2. Bagging: Inhaling vapors, like air freshener spray, directly from a plastic or paper bag.
  3. Huffing: Inhaling gasoline, lighter fluid, or other vapors absorbed into the fabric.

Social Media Chroming Challenge on TikTok 

According to The Times, American youth had easy access to these practices online in 2021. Users of inhalants shared videos on TikTok under the name “Whiptok,” a play on the word “whippit,” which garnered over 412.6 million views.

The trend has also gained traction among some celebrities. Stephen Gilchrist Glover, also known as Steve-O, disclosed his struggle with drug addiction and expressed concerns about the teens impact of social media in an interview with The New York Times in 2021. He highlighted instances of musicians and friends experimenting with nitrous oxide on Instagram, stating, “It’s more relevant today.”

Actor Drake Bell, aged 36, allegedly appeared in his parked car outside his Los Angeles residence, engaging in what seemed like inhaling from a fully inflated balloon, as reported by TMZ. The publication mentioned the discovery of a canister resembling a nitrous oxide container inside the vehicle.

Siegel blamed social media platforms like TikTok for allowing the trend to grow, saying, “It’s one of the problems I have with social media and the impact it has.”

Inhalation of hazardous compounds such as deodorants, paint, glue, or nitrous gas leads to an immediate state of intoxication. This behavior can severely impair or even jeopardize one’s health and well-being.

Its origins are believed to date back four to five years. This type of behavior is not new. A 2017 report estimated that about 684,000 million adolescents ages 12 to 17 had reported using inhalants in the last year.

The act of inhaling substances like aerosol cans, metallic paints, gas, and solvents seems to be a variation of the long-standing practice of sniffing or huffing various substances. According to The Strait Times, this practice resulted in the tragic deaths of two 16-year-old boys in 2019.

What measures are being taken to reverse the chroming trend on TikTok?

In response to Haynes’s tragic death, the Victoria Education Department in Australia, as reported by FOX News, has pledged to intensify its efforts in educating children about chroming and its fatal consequences.

While the U.S. Centers for Disease Control and Prevention (CDC) does not specifically address chroming, it has focused on addressing substance abuse among teenagers. The CDC is actively involved in surveillance and conducting surveys to examine the risks and contributing factors associated with youth substance abuse. Additionally, the agency is advocating for the implementation of local and state policies aimed at preventing substance abuse.

To tackle the issue, the CDC has also initiated a pilot program called “Teens Linked to Care” in high-risk rural communities, aiming to provide comprehensive support and assistance.

Talk to Your Kids About Chroming

Experts are expressing concern and cautioning parents about a new trend that seems to have emerged on top social media platforms.

Parents should initiate the conversation with an opening statement like, “I want to assure you that you can always approach me with any concerns or questions you may have. If you have been experimenting with chroming or substances, I want you to know that you can confide in me without fear. We can discuss your curiosity or any pressures you may be experiencing. Remember, I am here to listen, support, and help you find healthier ways to cope or have fun.”

If you suspect your child has been involved in chroming and feel the need to be more direct, you could say, “Hey [child’s name], I have noticed some changes in your behavior recently, and I would like to discuss it with you. Your well-being is my utmost concern, and I want you to know that I am here to provide support unconditionally. I have come across something called chroming, and I would like to understand if you have been involved in it. Can we have an open and honest conversation about it?”

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A Guide To Social Media Marketing for Restaurants

A Guide To Social Media Marketing for Restaurants

As a restaurant owner, you know that social media can be a powerful marketing tool to attract and engage customers. But with so many platforms and strategies out there, it can be overwhelming to know where to start. In this blog, we will provide some essential tips for creating successful social media campaigns for restaurants. so whether you are just starting or looking to improve your current social media presence, read on as we share the latest trends and strategies in social media marketing for restaurants.

Tips for Creating Successful Social Media Campaigns for Restaurants

#1 Engaging with customers through user-generated content

User-generated content is a powerful tool for restaurants to engage with their customers and build brand loyalty. Encouraging customers to post photos of their meals and experiences using branded hashtags is an effective way to promote the restaurant on social media platforms. By engaging with user-generated content through likes, comments, and reposts, restaurants can create a sense of community and strengthen relationships with their customers. Additionally, social media contests that encourage customers to share their experiences at the restaurant can help drive engagement while providing valuable insights into customer preferences and behaviors. Overall, leveraging user-generated content in social media marketing can be an excellent way for restaurants to effectively engage with their target audience and increase brand awareness.

#2 Running promotions and giveaways

Running promotions and giveaways on social media can be the best way to attract new customers to your restaurant and increase engagement with existing ones. By offering exclusive discounts or freebies, you can create buzz around your brand and encourage followers to share your posts on Instagram, Facebook, etc with their friends and family. This not only helps to build brand visibility but also builds customer loyalty as they feel appreciated for their support. Additionally, partnering with other local businesses or influencers can expand your reach and create a sense of community within your social media following. By tracking the success of these promotions using analytics tools, you can refine your strategy and continue to grow your online presence.

#3 Collaborating with influencers and partners

Collaborating with influencers and partners can be a game-changer for restaurants looking to increase brand awareness and reach new audiences. By partnering with local food bloggers or social media influencers, you can tap into their dedicated following and showcase your restaurant’s unique offerings. Influencers can create engaging type of content that highlights your menu, atmosphere, and overall experience. It’s important to choose influencers whose values align with your brand and have an authentic following. Partnering with other local business pages or hosting events are also great ways to foster a sense of community within your social media following.

Also read – How Do Social Media Influencers Make Money

#4 Choosing the right hashtags and keywords

Hashtags and keywords play a critical role in helping your social media content reach the right audience. Researching popular industry hashtags and incorporating them into your posts is an effective way to increase visibility and engagement. Choosing relevant keywords that reflect your brand identity and incorporating them into your posts can also help attract the right audience. These keywords can be based on location, menu items, or any unique aspect of your restaurant. As you develop your hashtag and keyword strategy, it’s important to monitor their performance regularly and adjust as needed to ensure optimal results. 

#5 Reach and impressions

To ensure that your social media strategies are reaching the right audience, it’s essential to track your reach and impressions. Reach refers to the number of unique users who have seen your content, while impressions refer to the number of times your content has been displayed. By monitoring these metrics, you can gauge how many people are being exposed to your restaurant’s social media presence. Higher reach and impressions indicate a wider audience, which can translate into increased brand awareness and potential customers. It’s important to analyze these metrics over time to identify trends and adjust your social media strategy accordingly.

#6 Engagement rates

Engagement rates are one of the most crucial metrics to measure the success of your restaurant’s social media campaign. They refer to the number of likes, comments, and shares on your social media sites. High engagement rates indicate that your content resonates with your audience and can lead to increased brand awareness and customer loyalty. To improve engagement rates, consider posting high-quality visual content, using food-related and special hashtags, and engaging with your followers through responding to comments and direct messages. Tracking your engagement rates over time can help you identify trends and adjust your social media marketing plan accordingly.

Conclusion

Social media marketing boosts brand recognition and customer engagement for restaurants. By selecting suitable platforms and crafting effective campaigns, you can create a strong brand image. Measure success using management and analytics tools to refine your strategy and stay current with industry trends.

Also, Read

Social Media Marketing for Real Estate Agents and Investors

Social Media Marketing for Doctors and Hospitals

How To Get More Followers on Facebook

How To Get More Followers on Facebook

Increase Facebook Followers

When it comes to increasing your Facebook followers and audience, there are a few key strategies to consider. From creating targeted content to leveraging physicians’ email lists, you can use these tips to grow your presence on the platform. In this blog post, we’ll discuss how to increase the number of followers and engage with a larger audience on Facebook.

Know Your Target Audience

Before you start focusing on how to increase your Facebook followers and audience, it’s important to understand who your target audience is. Who are you trying to reach with your content and what are their interests, pain points, and preferences?

  • You can start by analyzing your current followers and audience demographics, such as age, gender, location, and interests. 
  • You can also use Facebook Insights, a free tool that provides valuable data on your page’s performance, audience engagement, and reach.
  • Once you have a crystal-clear having a clear idea of your target audience, you may tailor your content material and message to their needs and preferences. 
  • The key to attracting and retaining followers on Facebook is consistently creating high-quality content that resonates with your target audience. 
  • This includes posting updates, images, videos, and blog posts that are informative, entertaining, or inspiring.
  • Make sure your content is relevant, timely, and provides value to your audience. 

One way to expand your audience reach and grow your followers is to leverage the power of the physician’s email list. By targeting physicians with relevant and personalized content, you can expand your network and connect with a new group of potential followers who share similar interests and values.

Create Quality Content

When it comes to increasing your Facebook audience and followers, creating quality content is one of the most important steps you can take. Whether you’re running a small business or a large healthcare marketing campaign, the content you share on your Facebook page should be informative, engaging, and relevant to your target audience.

  • One way to ensure that your content is high-quality is to focus on providing value to your followers. 
  • This might mean sharing helpful tips or resources related to your industry, highlighting interesting news or research, or showcasing your products or services in a way that is both informative and compelling.
  • This includes choosing eye-catching images, creating compelling headlines, and using formatting techniques (such as bullet points and subheadings) to make your content more visually appealing and easier to read.

Finally, be sure to post your content at strategic times to maximize its reach. 

Use Relevant Hashtags

Hashtags have become a crucial part of social media marketing, especially when it comes to Facebook and instagram. They help users to discover new content and join relevant conversations. Here are some tips to help you get started.

1. Research: The first step is to research the popular hashtags that your target audience is already using. Tools like Hashtagify and Rite Tag can help you to find relevant hashtags for your brand or niche. Look for hashtags that have a high volume of posts but are not too competitive.

2. Be specific: Use specific hashtags that describe your content accurately. This way, you can attract the right audience who are interested in your content. For instance, instead of using #travel, use #adventuretravel if your content is about adventure travel.

3. Mix it up: Avoid using the same hashtags repeatedly in every post. It can look spammy, and Facebook might flag your account. Instead, mix up the hashtags by adding new ones, experimenting with different combinations, and using long-tail keywords.

4. Use branded hashtags: Creating a branded hashtag can help to build brand awareness and engagement. Encourage your followers to use the hashtag while sharing your content or participating in a contest.

By using relevant hashtags, you can increase your Facebook reach and attract a new audience to your page. However, avoid overdoing it by using too many hashtags in one post. The ideal number is between one to three hashtags per post. So, use them wisely and watch your Facebook following grow.

Host a Contest or Giveaway

Another effective way to increase your Facebook followers and audience is by hosting a contest or giveaway. People love the chance to win something, and it’s a great way to engage with your current audience and attract new followers.

When creating your contest or giveaway, be sure to make it relevant to your business or brand. For example, if you own a fitness center, you could give away a free gym membership or workout gear. If you own a restaurant, you could give away a free meal or gift card.

Once you’ve decided on the prize, create a post announcing the contest or giveaway. Be sure to include clear instructions on how to enter and any rules or restrictions. Encourage participants to like and share the post to increase the reach of your contest.

To select a winner, use a random name picker or choose based on creativity or the best answer. Once the winner has been chosen, be sure to announce it on your Facebook page and reach out to them privately to deliver the prize.

Hosting a contest or giveaway is a fun and effective way to increase your Facebook followers and engagement. 

Go Live on Facebook

Streaming live on Facebook is one of the best ways to engage your followers and increase your audience. It is a great way to showcase your brand and offer a personal touch to your online presence. Here are some tips for going live on Facebook:

1. Plan: Before going live, plan what you want to say and prepare any visual aids that you might need. This will help you stay on topic and avoid any unnecessary delays or distractions during your live session.

2. Promote your live session: To increase your audience, promote your live session ahead of time. Let your followers know when and what you will be talking about. You can also consider boosting your post to reach a wider audience.

3. Interact with your viewers: During your live session, interact with your viewers by answering their questions and responding to their comments. This will make them feel valued and increase their engagement with your brand.

4. Use Facebook insights: After your live session, check Facebook insights to see how many viewers you had, how long they stayed tuned in, and any other useful data. Use this information to improve your future live sessions.

Overall, going live on Facebook is a fun and engaging way to connect with your followers and increase your audience. Try it out and see how it can benefit your brand!

Conclusion

In conclusion, growing your Facebook audience and followers is a gradual process that requires patience, dedication, and strategy. Remember, it’s not just about increasing your number of followers but also about engaging with your audience and providing value to them. Focus on creating high-quality content, knowing your audience, and staying consistent with your posting schedule. And above all, keep testing and refining your strategy to continue growing and expanding your Facebook presence. Happy growing!

You Can Now Add 5 Links to Your Instagram Profile Bio

You Can Now Add 5 Links to Your Instagram Profile Bio

Instagram Bio Link Feature

Instagram rolled out one of its most requested feature updates to its users. Instagram users now can include up to five links in their bio using the mobile app’s profile editing feature. They can customize the titles and the order in which the links will appear. This features challenges Linktree, Beacons and other “link in bio” solution providers.

As per Instagram:

“Starting today, the update will make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.” 

Instagram said this feature directs followers to various content (e.g., online businesses, promoted brands, supported causes, and profiles on rival social platforms).

Instagram Bio Link Feature

From the above screenshots, this is how your Instagram bio will showcase the number of links accessible via profile linking. Once clicked, users can view a Linktree-style summary of the diverse link alternatives that you have authorized.

During initial trials, there were no problems linking to competing platforms like TikTok or YouTube. Additionally, Instagram presents users with a separate linking option to connect their Facebook profiles, featuring a sleek rounded Facebook icon and accompanying text. However, external links don’t have any exclusive customizations, such as small icons.

How To Add Links to Instagram Bio

To add multiple links to your Instagram profile, go to ‘Edit profile’ > ‘Links’ > ‘Add external link’. From there, you can drag and drop to order your links as you’d like them to appear in the app.

The links are not open in a new window of the browser but within the Instagram app. Users who want to open the link in a built-in browser, like Safari or Chrome, just tap the three-dot menu at the top of the page and select open in the system browser.

This meta-owned photo-sharing social network has also added a dedicated place for trending audio and hashtags, two new metrics to Reels insights, and brought gifts on Reels to more countries. Creators now can see what the top trending topics and hashtags are on Reels.

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How Do Social Media Influencers Make Money?

How Do Social Media Influencers Make Money?

The days when social media was nothing but a fun place to hang out are over. While many of us can still have a lot of fun on social media, it has become highly money-oriented.

Early on, paid social media display ads in the form of advertising paid the bills for networks. For the most part, it still does. However, social media has also become a place where influencers earn, often in ways you don’t realize. How do influencers earn money? Let’s take a look at their many options for constructing their influence.

The expanded usage of social media has given rise to social media influencers, which has now become a new marketing trend. Social media influencers have the biggest audience, and they have the power to satisfy their audience under their original reach. Social media has enhanced a great platform to showcase one’s expertise and exposure. Social media has transcended barriers to conveyance, societal stereotypes, and more. If you have consistency, content, and credibility, you can become a social media influencer. It has enhanced a good way to connect with people and earn money in the process.

Who is a Social Media Influencer?

A social media expert is a person who has determination and reliability in their area of command in a specific industry. These influencers are ordinary people who have earned considerable followers through their expertise in a specific area, such as social media influencers being hired by big brands to increase their reach or to push a product or service. This is an advantageous situation for the brand and the expert as the brand reaches its target audience, and the influencer is paid by the brand, and accordingly, they are qualified to improve their followers.

1. Find your Area of Expertise

To enhance a great social media influencer, you should search for your niche in one industry and should divide your views on one social media platform. If you cast your net in diverse opportunities, it will be demanding to grow your knowledge of every opportunity and be an expert. Every time begins small and learns as much as you can about the selected opportunity. Every time impart your ideas such as voicing others’ opinions to build your fan following and act on social media.

2. Digital Products

One direct and famous way for influencers to make money is through e-products, as they are approximate and accessible, easy to produce, and can scale promptly online with absolute organization. E-products can be anything from an ebook, downloadable travel guide, or workout program to a one-page meal plan or organizational template.

Digital products allow influencers to generate something substantial that they can apportion and sell to their network to earn an income from their knowledge, influence, and expertise. Fitness queen Michelle Lewin Itsines is a good example of an influencer empire built on digital products and influence, with her downloadable workout program Full Body Guide and her newly launched app Sweat With Michelle Lewin.

3. Payments From Social Platforms

Influencers can also harvest money directly from the platform. For example, many YouTubers work as a partner program that allows earning money from many creative videos and social motivation and many posts add to earn money. For example, Abhiraj Rajadhyaksha (Abhi) and Niyati Mavinkurve (Niyu), are two content creators who are very famous couples on YouTube. The pair explained in an exclusive interview that one of the goals of their 100 ReasonsToLoveIndia series was to inform millennials about the wonders of India and its historical significance. Similarly, Instagram has recently introduced shoppable posts, and influencers can also harvest money directly from the platform.

4. Create Sponsored Content

The influencer is paid to create content that features a particular brand. This sponsored content includes videos, tweets, Facebook posts, Instagram posts, infographics, paid articles, etc. The advertiser pays for the content creation, and the influencer publishes it on their channel. For example, a restaurant might pay a food influencer to make a video about their new dish. The influencer may also post a recipe blog and attractive videos showcasing different types of food to earn money. These are just some ways to explain how social media influencers make money. Many opportunities are available for those with the largest social media followings.

5. Consulting Services

Influencers with a valid following are experts in several social media tactics. With time, they gain experience and learn to perceive what works and what does not. A start-up or an already well-established brand looking to improve its social media strategy may hire influencers as consultants. They are an example of consulting services. When cosmetic brand L’Oréal wanted to enter the French market, it hired famous beauty bloggers from the country as digital consultants.

6. Engage Online

To enhance your reputation, engage in various conversations on Twitter, Facebook, or other top social media platforms. Share your content on already popular blogs to make yourself more accessible and bolster your reliability. Guest posting or ghost posting helps you drive people to your blog or your channel and increase your fan following. Your regular engagement on various social media platforms will help you gain many followers and increase your fame. Social media influence has taken the industry by storm. If you wish to become a top social media influencer, you should follow these steps and gain visibility across all online channels.

7. Social Media-Sponsored Posts

While brand partnerships are typically long-term, sponsored social media posts are more of a wavelet submission to building brand recognition and exposure. This is by far the most common way for influencers to make money, especially when they are starting. A sponsored social media post is when a brand pays an influencer to generate content promoting the brand (it could be one post, two posts, or a series of posts) and share it with their followers. There are many forms of sponsored social media posts, from sharing brand-owned content to developing unique imagery, encouraging a new product, launching a new brand, or generating exposure to a new target market.

Be aware, however, that when you exchange money and other forms of payment with a brand, there are regulations and guidelines in most countries and territories. Check out our summary of the Australian influencer marketing disclosure guideline.

8. Share Valuable Content on Social Media Platforms Regularly

For people to think of you as an influencer, they should view you as an asset for particular information that is within your area of knowledge. Always keep your content updated and ready to answer the questions of people, and you can provide a direct link to your content for that particular question. In the opening stages, you can also share original content and provide your views on it. This efficacy makes viewers share your videos or any content, which will help you increase visibility.

9. Influencer Marketing

As its name indicates, this is the technique where brands work with influencers to enhance their brand visibility. So, there will be a contract that is signed by both parties, and the influencers will get rewarded for the work based on the terms mentioned in the contract.

10. Paid Promotions

At this time, more companies are constantly in search of promotional opportunities, and you can capitalize on them and make some great money. This can be done by creating an approved video for the brand or by featuring the brand in your content. This is one of the most popular ways to make money as a social media influencer. The process is simple. You will be promoting products and services from other brands through your affiliate link. You will get compensated for every transaction placed through your affiliate link or, at times, for CPC (cost-per-click). 

As Instagram does not have any monetization options available for India, an influencer with 10k followers can earn around ₹5000 to ₹7000 per month through other activities. It directly depends on the hard work you put into it. In recent years, various brands have realized the power of social media and influencers. It has become the most critical part of their marketing campaign. Influencers have more trust and a larger fan following as compared to commercial ads. If you wish to become a social media influencer, here are some easy steps to follow to enhance your chances.

How much do social media influencers make?

The amount of money social media influencers make can vary greatly and depends on factors such as their niche, level of influence, engagement rate, and number of followers. Some influencers with a smaller following may earn a few hundred dollars per sponsored post, while others with a larger following and higher engagement rate can earn thousands of dollars per post or campaign. Additionally, influencers can earn money through other means such as affiliate marketing, selling merchandise, or creating and selling their own products or courses. Overall, the earning potential of a social media influencer can be quite significant, but it ultimately depends on their specific circumstances and the opportunities available to them.

How to Calculate Return on Ad Spends for Social Media?

How to Calculate Return on Ad Spends for Social Media?

Social media is one of the most attractive advertisement platforms for a brand. so it is essential to estimate the return on ads on social media. ROAS refers to the amount of revenue earned on every dollar($) spent on the advertisement campaign. The ROAS is a key indicator of the performance of a brand, the ratio profitability of your social media advertising campaign generated in terms of the dollar amount. The ROAS calculator makes it simple for us and we only need to enter our annual profitability and the amount we have spent on the advertisement and marketing for our brand. The ROAS measurement provides us with a simple estimation of how a brand is performing and what are its prospects. When a brand shows consistent profitability of ROAS then it means it is performing impressively.

Why ROAS is so Important?

Calculating ROAS is essential for measuring a brand’s performance in any market. ROAS finance is a key indicator of a brand generating profitability in all four Pillars of Marketing Product, Price, Place, and Promotion. If a company is generating profitability it means it has produced a product that is according to the demand of the marketplace or the target market. The brand has settled on the best price of the product, so the consumers are buying the product or the service.

The third critical element is the place if a brand reflects better ROAS measurement when measured by the ROAS calculator by calculator-online.net. Then it means the brand can provide the product or survive at the right place and at an appropriate price. The last element of the marketing plan is a promotion which is directly related to ROAS(Return on Advertising). 

How can we measure ROAS?

The ROAS can be measured by dividing the Total Revenue Earned by the total dollar invested in the advertisement comparing. 

ROAS Formula = (Revenue generated from the Ads / Cost of Ads) x 100

Where the Revenue attributable to the Ads is the revenues a brand generates in return by investing in the ads. We are converting the ratio in terms of percentages with the ROAS calculator. So we are multiplying the result by 100. Normally the ratio of 4:1 is considered better for a brand, and we consider a brand to perform better. If the ratio is less than this it means the brand is not performing better and needs to improve its product and service. When you can find the precise return from the advertisements. Then you can compare what you are investing in your advertisements and what is your return from the advertisements campaign. In our time it is quite critical to know the total investments in digital marketing.

ROAS Example:

Consider a brand investing $1000 in advertisements, and the brand is able to generate $5000 of revenue from the advertising efforts. Then what are the ROAS profitability and the ratio of the brand?

Solution

Revenue generated by the advertisement= is $5000 

Investment has done on the advertisement= $1000

The Return on Ad Spend Formula

ROAS Formula = (Revenue generated from the Ads / Cost of Ads) x 100

ROAS = ($5000 / $1000) x 100

ROAS =500%

The Total Return on Investment=4000 ($)

ROAS Ratio = Revenue attributable to the Ads: Cost of Ads

ROAS Ratio = $5000:$1000

ROAS Ratio = 5: 1

The ROAS calculator online makes it simple for us and we only need to enter our annual profitability

Break-even and ROAS:

Calculating ROAS is also essential to find the Break Even analysis, companies do the ROAS measurement to find if they have crossed the Break Even Point. The Break Even Point is a point when a brand has generated profitability more than its investment. After Break Even Point the brand is generating pure profitability which is one of the KEY indicators of brand performance. The return on advertising spend formula calculator turns it simple for us and we only need to enter our annual profitability

Conclusion:

The ROAS is a key indicator of a brand’s performance in the marketplace, and how it performs as compared to its competitors. If a brand is able to generate a better ROAS ratio, then it means the brand can generate consistent profits. Digital marketing has increased the importance of the ROAS, as we normally going to use digital media for advertising and marketing our products and services.

Lockdown and the Redemption of Social Media

Lockdown and the Redemption of Social Media

Lockdown and Social Media

Social media began, as the name suggests, with the intention and aim of connecting people. One could meet old, long-lost friends, or make completely new connections with the same ease, regardless of time and space, on the numerous platforms that constituted this new kind of media.

It may be a cliché to say so, but social media did revolutionize communication. It also opened opportunities for the masses – who would otherwise have been simply consumers – to be creators and shape narratives previously crafted and curated by traditional media executives. 

It became a shining example of what humanity was capable of. It defined and shaped entire generations and cultures. 

But this was not to last. Like all things, including good ones, social media grew a bit too much. From the hero that saved people from the cold impersonality of traditional media that had been subject to gatekeeping, it became the villain.  

Social Media and Isolation  

In their book Introduction to Psychology, Dennis Coon and John Mitterer explain social thinking and social influence. Humans in social context think in terms of roles, in the case of social media, leaders, and followers. Social media forms a perception of the real world by superimposing artificial and unrealistic standards.

These standards force the group structure (society/followers) to form cohesion, norms, and social conception – gradually forcing an attitude change through persuasion and coercion. 

First, people became addicted to it, as they would to alcohol, drugs, and tobacco, raising similar concerns. And then came the (too many) astonishing and ironic revelations that social media caused widespread feelings of isolation among its users. People in the artificial bubble of interconnectedness were suffering from loneliness.  

To some, this outcome seemed apparent, as they saw virtual contact on social media platforms replace actual, physical, real-world interactions and connections among people. The control it gave people to tell their stories and present themselves was far more than was available to them in real-world interactions, and falsification began to seep in. This was swallowed by most viewers as true. 

FOMO (fear of missing out), a playful and teasing acronym, became a significant factor contributing to declining mental health, fueling feelings of inadequacy and envy, and eventual isolation. Where people had earlier turned to for something they could relate to, they found only a version far from that.  

At a time when social media was beginning to be reviled more widely than before in light of the revelations about it and isolation, it found its opportunity for redemption – the Covid-19 pandemic and the lockdowns it brought. Panic and chaos ensued as people were thrown into entirely new circumstances and were forced to refrain from actual contact, and to physically isolate themselves from each other.  

The Redemption of Social Media 

Social media came on its own at this time. It continued to replace real-world interactions, but in a way that was far more meaningful than before. It became more of a need than a fun and entertaining option. Apps and online services for video calling and messaging, such as Zoom, received much more attention and use than they did before the pandemic. Education and work shifted to online platforms as well and utilized these platforms. 

There was also a shift in the content produced and put up on social media. Where previously it had largely been dominated by images and videos of people living their best lives (and likely masking their internal and private struggles), everybody was now in, more or less, the same boat. 

Posts became much more relatable and uplifting. Hope and motivation were the main themes of content that went viral, such as a Scottish grandmother’s message of reassurance and advice to her grandchildren, and whole neighborhoods joining in singing songs from their balconies and windows. 

People now posted about their struggles with anxiety and fear or their daily schedules during the lockdown rather than their trips to amazingly exotic places or equally exotic and jaw-dropping parties and gatherings. 

There was a rise in the collective mindfulness of people – online support groups for people and mental health were widely promoted. There were also reminders to simply care for the people who might need more attention, such as neighbors who were seniors. Appreciation for both medical and non-medical essential workers – who are otherwise close to invisible to most – shot up as well.  

Lockdown Humor

While news became more and more anxiety-inducing, social media, more than TV or movies, gave people an out from the all-consuming “doom-scrolling”. Motivation about the very specific situation everyone found themselves in could be easily found. 

There was also stress relief in the form of the Internet and social media’s particular brand of user-produced humor. Memes about the pandemic, and the bizarre behaviors the situation induced cropped up a dime a dozen across all platforms. Very soon, “challenges” and dance trends spread too. 

Even the most harried group on earth, medical professionals, joined in the fun. Clips of PPE-clad doctors and nurses executing ridiculous dance moves during their breaks spread like wildfire. Humor also came in the form of user errors while video conferencing, caused by having to adapt to this ‘new normal’ in a short amount of time. 

Authority figures such as the police, the WHO, and government officials too upped their engagement on social platforms. Their accounts and handles became sources of important, trusted information, even as misinformation (a continuing downside of social media) swirled. They also allowed prompt responses to individual cases and queries – sometimes, intentional or unintentional humor could be found(often the latter). 

As feel-good material gained traction on social media, big brands adopted it too. Rather than trying to plug their worries into people whose financial circumstances were decreasing their ability to spend, brands too produced uplifting content. Many also used their online visibility to engage in CSR (corporate social responsibility) at a time when people needed it most. 

Some of the most severe disadvantages of social media have not gone away. Misinformation, divisive arguments and campaigns, and trolling are still going strong. However, there is very little doubt about it – social media went a large way towards mitigating the intensity of the situation for people who might have suffered a lot more without it. To the many, many people forced to isolate themselves, it became the only means to feel less lonely in a time of heightened anxiety and stress.

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How Social Media is Transforming the Education Industry

How Social Media is Transforming the Education Industry

Social Media Shaping Education Sector

The rise of digital technology has brought with it a revolution in the way we access, share, and use information. Increased access to information has transformed the way we learn, communicate, and collaborate. It has made knowledge and resources more accessible and has had a profound impact on education such as Schools, universities, and K-12 education databases, enabling individuals to take control of their learning and to seek out the information and resources they need to succeed.

⦁ Increased Access to Information:

Increased access to information is essential for businesses to succeed in today’s digital world. With the rise of technology and the internet, businesses now have access to a wealth of information that can help them make better decisions and drive growth. By leveraging this information, businesses can gain a competitive advantage, stay ahead of industry trends, and better understand the needs and preferences of their customers. Increased access to information can also help businesses to make informed decisions about their products, services, and strategies, leading to more effective and efficient operations. Furthermore, by making information more accessible to employees, businesses can foster a more informed and engaged workforce, which can drive innovation and creativity. In short, increased access to information is critical for businesses to stay ahead of the curve and continue to drive growth and success.

⦁ Improved Communication and Collaboration: 

Increased access to information has also improved communication and collaboration, enabling people from all over the world to connect and share ideas and resources. Whether it is through email, instant messaging apps, social media, or other digital tools, the ability to communicate and collaborate with others has been greatly enhanced by increased access to information.

Improved communication and collaboration are key factors in the success of any business. By fostering a culture of open communication and collaboration, businesses can create a work environment that is supportive, efficient, and effective. Improved communication helps to ensure that everyone is on the same page and working towards common goals, while collaboration encourages teamwork and problem-solving. This can result in increased productivity, better decision-making, and stronger relationships with customers and partners. Additionally, improved communication and collaboration can lead to a more positive and engaging work environment as employees feel heard and valued. In today’s fast-paced business world, businesses need to prioritize communication and collaboration to drive growth and success. By doing so, businesses can create a more inclusive and effective work environment, which benefits everyone.

⦁ Personalized and Self-Directed Learning: 

Personalized and self-directed learning is essential for businesses to stay ahead in today’s rapidly changing business environment. By allowing employees to take control of their own learning and development, businesses can tap into the unique skills and interests of each individual. This can lead to greater job satisfaction, improved performance, and increased creativity and innovation. Personalized and self-directed learning also helps to address the individual needs and learning styles of each employee, leading to more effective training and development programs. Furthermore, by providing employees with the tools and resources to drive their own learning and development, businesses can empower them to take ownership of their careers and reach their full potential. In short, personalized and self-directed learning is critical for businesses to foster a more engaged and effective workforce, drive growth, and remain at the forefront of their respective industries.

Increased access to information has also enabled individuals to take control of their own learning and to seek out the information and resources they need to succeed. With a wealth of online resources, such as massive open online courses (MOOCs), educational videos, and e-books, individuals are now able to learn at their own pace and on their own terms.

⦁ Expanded Networking Opportunities: 

Increased access to information has also expanded networking opportunities, enabling individuals to connect with others who share their interests and passions. This has led to the creation of new communities and networks and has made it easier for people to find like-minded individuals and form new connections.

Expanded networking opportunities are crucial for businesses to succeed in today’s competitive landscape. By leveraging a wide range of networks, businesses can connect with new customers, partners, and experts in their respective fields. This can lead to new business opportunities, increased revenue, and a more robust network of contacts and resources. Furthermore, expanded networking opportunities can help businesses to stay ahead of industry trends, identify new business opportunities, and connect with key decision-makers. In today’s rapidly changing business environment, businesses need to prioritize networking and seek out new opportunities to connect with others in their industry. By doing so, businesses can drive growth, remain competitive, and continue to drive success in an ever-changing landscape.

⦁ Access to Massive Open Online Courses (MOOCs): 

One of the biggest benefits of increased access to information has been the rise of massive open online courses (MOOCs). These online courses allow individuals to take classes from top universities and experts from around the world, at no cost or a low cost. This has made education more accessible and has given individuals the opportunity to learn new skills and acquire new knowledge.

Access to massive open online courses (MOOCs) is essential for businesses to stay ahead in today’s rapidly changing business environment. By providing employees with access to high-quality educational resources, businesses can drive continuous learning and development, and foster a more knowledgeable and skilled workforce. MOOCs can also help businesses to stay ahead of industry trends and ensure that employees have the skills and knowledge necessary to meet the evolving needs of their industry. Furthermore, by providing employees with access to a wide range of MOOCs, businesses can tap into the unique interests and skills of each individual, leading to more personalized and effective training programs. In short, access to MOOCs is critical for businesses to drive continuous learning and development, stay ahead of the curve, and remain at the forefront of their respective industries.

⦁ Better Engagement and Interaction with Students: 

Increased access to information has also enabled educators to better engage and interact with students. By using digital tools, such as discussion boards, video conferencing, and interactive whiteboards, educators can create more dynamic and engaging learning experiences.

Better engagement and interaction with students are essential for educational institutions to drive success and meet the needs of today’s students. By fostering a more engaging and interactive learning environment, educators can improve student outcomes, increase motivation and engagement, and promote critical thinking and problem-solving skills. Additionally, better engagement and interaction with students can help educators to understand the unique needs and challenges of each individual, leading to more effective teaching strategies. Furthermore, by prioritizing engagement and interaction, educators can create a more supportive and inclusive learning environment, which can lead to better student satisfaction and success. In today’s rapidly changing education landscape, educators need to prioritize engagement and interaction with students to drive success and meet the evolving needs of today’s learners.

⦁ Improved Feedback and Assessment:

Increased access to information has also improved feedback and assessment, enabling educators to provide more effective and timely feedback to students. With digital tools, such as online quizzes and assessments, educators can now provide immediate feedback to students, helping them to learn more effectively.

Improved feedback and assessment are critical factors in the success of any educational institution. By providing students with meaningful and timely feedback, educators can help students to understand their strengths and weaknesses, and identify areas for improvement. Improved feedback and assessment can also help students to track their progress, set goals, and develop critical thinking and problem-solving skills. Additionally, by incorporating a variety of assessment methods, educators can provide students with a more comprehensive and well-rounded evaluation of their skills and knowledge. Furthermore, improved feedback and assessment can help educators to make informed decisions about their teaching strategies and program offerings, leading to better student outcomes and success. In today’s rapidly changing education landscape, educators need to prioritize feedback and assessment to drive success and meet the evolving needs of today’s learners.

⦁ Enhanced Research and Collaboration Opportunities:

Enhanced research and collaboration opportunities are essential for businesses to stay ahead in today’s competitive landscape. By fostering a culture of collaboration and research, businesses can tap into the expertise and knowledge of a diverse range of individuals and organizations. This can result in discoveries, innovative products and services, and more effective strategies for success. Additionally, collaboration helps businesses to pool resources, reduce costs, and increase efficiency, leading to greater profitability and growth. By prioritizing research and collaboration, businesses can remain at the forefront of their respective industries and continue to drive growth and success. In today’s rapidly changing business environment, it’s more important than ever to be open to new ideas, perspectives, and partnerships to stay ahead of the curve.

Increased access to information has also enhanced research and collaboration opportunities, enabling individuals and organizations to access a wealth of knowledge and resources from around the world. Whether it is through online databases, digital libraries, or collaboration tools, increased access to information has made it easier for individuals and organizations to conduct research and collaborate on projects.

⦁ Increased Accessibility and Affordability: 

Increased accessibility and affordability are critical factors in the success of any business. By making products and services more accessible and affordable, businesses can reach a wider audience and attract new customers. This can lead to increased revenue and growth, as well as stronger customer loyalty. Additionally, by making products and services more accessible, businesses can help to address social and economic inequalities, making it possible for everyone to access the products and services they need. With the increasing use of technology and the rise of the gig economy, businesses need to find ways to increase accessibility and affordability to stay competitive and grow. By doing so, businesses can create a more inclusive and equitable world, that benefits everyone.

Increased access to information has also made education more accessible and affordable, particularly for individuals who may not have had access to traditional forms of education. With online courses and resources, individuals are now able to access education from anywhere in the world, at a fraction of the cost of traditional forms of education.

⦁ Encouragement of Innovation and Experimentation:

Encouraging innovation and experimentation is crucial in today’s fast-paced digital world. It allows businesses to try new things, explore new methods, and stay ahead of the competition. Innovation opens up new opportunities and drives growth, which is essential for success in any industry. By fostering a culture of innovation and experimentation, businesses can create a work environment that encourages creativity, exploration, and problem-solving. This can lead to new products, services, and strategies that drive success and increase revenue. By encouraging innovation and experimentation, businesses can stay ahead of the curve and continue to grow and evolve in an ever-changing landscape.

Conclusion

In conclusion, the education industry is rapidly changing thanks to the growth and impact of social media. From increased access to information to personalized and self-directed learning to improved communication and collaboration, social media is revolutionizing the way we learn and interact with educational resources. With the rise of massive open online courses and expanded networking opportunities, the possibilities for education are endless. With careful consideration and implementation, social media has the potential to enhance the way we learn, interact, and grow in the education industry. By following the top 10 tips outlined in this article, educators, institutions, and students can take advantage of the transformative power of social media and lead the way toward a brighter, more innovative future for education.

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6 Tips to Boost Your Click-Through Rate on Social Media

6 Tips to Boost Your Click-Through Rate on Social Media

Are you looking for ways to improve your click-through rate (CTR) on social media? If so, you’re in the right place. In this article, we’ll cover 6 tips to help you boost your social media conversion rate and get more clicks on your posts.

Introduction to Click-Through Rate

The click-through rate (CTR) is an important metric that helps marketers measure the effectiveness of their campaigns and ads. It is the ratio of how many people click on a link or ad to how many people view it. For example, if 100 people view an ad and 10 of them click on it, the CTR would be 10%.

CTR can be used to measure the effectiveness of campaigns on any platform, including social media. It’s an important metric for understanding how well your campaigns are performing and what changes you can make to optimize them.

What is a Good Click-Through Rate?

The average CTR for social media campaigns varies depending on the platform, the type of content, and the audience. Generally, a good click-through rate is considered to be higher than the social media industry average. According to data from Sidecar, the average CTR for a Facebook ad is 0.90% and the click-through rate (CTR) on Instagram ads is around 0.58%, hence a good CTR would be higher than that. So we need to increase Instagram and social media followers count for a better conversion rate.

It’s also important to understand that CTR is not the only metric you should be looking at. You should also consider other metrics such as engagement rate, cost per click, and conversion rate. By looking at all of these metrics together, you can get a better understanding of how effective your campaigns are.

Tips to Improve Your Social Media Click-Through Rate

If you want to increase your CTR on social media, there are several steps you can take. Here are 6 tips to help you boost your CTR.

1 – Use Eye-Catching Images

One of the most important elements of any post on social media is the image. People are naturally drawn to visuals, so it’s important to use eye-catching images that will draw people in and make them want to click.

When choosing an image for your post, make sure it’s relevant to the content and high-quality. Avoid using low-quality images or stock photos as they can make your post look unprofessional. Also, consider using videos or GIFs if they’re relevant to your content as they can be more engaging than static images.

2 – Optimize Your Post Titles

The title of your post is just as important as the image. It’s the first thing people will see and it will determine whether they click or not. When writing your post titles, make sure they’re clear, concise, and engaging.

Avoid using clickbait titles as they can make your post seem spammy and turn people off. Instead, focus on writing titles that accurately describe your content and make people want to click.

3 – Use Relevant Hashtags

Hashtags are a great way to reach a larger audience and increase your CTR. When used correctly, hashtags can help you reach people who are interested in your content and are more likely to click.

When choosing hashtags, make sure they’re relevant to your content and popular enough that people will be able to find them. Avoid using generic hashtags as they won’t be targeted enough and won’t help you reach the right people.

4 – Create Engaging Content

The content of your post is just as important as the image and title. People are more likely to click on posts that are engaging and informative. Make sure your content is clear and concise, and avoid using too much jargon or technical language. Creating engaging social media posts will reach more audiences and clicks.

Also, consider adding a call-to-action (CTA) at the end of your post. This will encourage people to take the next step and click on your post.

5 – Analyze Your Performance

Once you’ve implemented the tips above, it’s important to analyze your performance. This will help you understand which strategies are working and which aren’t.

You can use analytics tools to track your CTR and other metrics such as engagement rate and cost per click. This will help you understand which strategies are working and which need to be improved.

6 – Test Different Strategies

Once you’ve analyzed your performance, it’s time to start testing different strategies. Try different images, titles, and hashtags to see which ones have the highest CTR. You should also test different CTAs to see which ones are most effective.

Keep track of your results and continue to optimize your campaigns. This will help you get the most out of your campaigns and maximize your CTR.

What to Avoid When Increasing CTR

When increasing your CTR, there are a few things you should avoid. First, don’t use too many hashtags as this can make your post look spammy. Also, avoid using clickbait titles or generic images as they won’t be engaging enough to get people to click.

Finally, don’t forget to track your performance and test different strategies. This is the key to optimizing your campaigns and getting the most out of them.

Conclusion

Increasing your social media click-through rate (CTR) is an important part of any marketing strategy. By following the tips in this article, you can boost your CTR and get more clicks on your posts which will also generate leads from social media accounts.

Remember to use eye-catching images, optimize your post titles, use relevant hashtags, create engaging content, analyze your performance, and test different strategies. With the right strategies in place, you can increase your CTR and get the most out of your campaigns.

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