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April 12, 2024

Everything You Need to Know About Facebook Marketplace Ads


Facebook Ads in Marketplace

In this article, we will tell you everything about the Facebook marketplace and how to advertise your products and services in Marketplace easily.

What is Facebook Marketplace?

Facebook Marketplace was introduced in late 2016 as an alternative option to buying and selling products or services in commonplace instead of posting in Facebook groups. Here any Facebook user can list a product publicly on the Marketplace and which will reach potential customers and contact the seller directly in this platform. Facebook marketplace is equivalent to eBay and Craigslist. Anyone can sell an item on Marketplace as long as Facebook approves the listing, based on its Commerce Policies.

Users can browse different home appliances, vehicles, and various eCommerce products and services based on categories and subcategories. The Facebook marketplace contains advanced search features so that users can filter searches by price, location, etc., and you can also share listings with your friends who might be interested. Built as a peer-to-peer platform, if anyone wants to purchase on Facebook Marketplace, it’s done through Messenger.

Over the past few years, Facebook Marketplace has rapidly grown in popularity and is now used by over 800 million people in 90 different countries every month.

What are Facebook Marketplace Ads?

Facebook marketplace is the best place to market your product or services to potential customers. You can use Facebook marketplace ads to reach more people where they’re shopping in the Marketplace. These Facebook ads appear in News Feed, Instagram, Messenger, and Audience Network with Automatic Placements. This will help you to reach your target audience and connect with users who are interested in the products and services you offer wherever they are spending time. 

Facebook Marketplace sponsored ads are available through the Ads Manager, same as other ad formats. This Facebook ads marketplace allows advertisers to design and create their own ad set, define their budget, and select an ad placement area.

Facebook’s Marketplace also allows individual users (not brands) to pay to promote their products and service through run ads. Users can boost their existing Marketplace listings to increase their products reach so that they sell faster. These boosted listings are marked as “Sponsored by seller” labels under the promoted post.

The boosting process of the Facebook marketplace post ad is simple. All sellers must choose how much they want to spend and how long they want the boost to run ads. But here targeting options are limited, that promoted listings appear to 18 years and older people that too nearby cities and zip codes. These boosted marketplace ads automatically use the price, title, photos, and description included in the listing.

In Facebook Marketplace, to buy and sell locally is the key to success for any business in the Marketplace paid ads campaign.

Facebook Marketplace Ad Campaign Creation

When it comes to Facebook ad optimization, there are several things to keep in mind that make ads more effective. That includes appropriate user targeting, compelling copy of the ad, and engaging visuals. Right now, marketplace ad placement campaigns can be used to Reach, Traffic, Conversions, Video Views, and Catalog Sales objectives. 

If you have an existing Facebook ad campaign account, you can use that otherwise, create an Ads Manager account.

  1. Now Choose any one of the ad campaign objectives.
  2. Then Choose a target audience and city.
  3. Select “Automatic Placements” or “Edit Placements” (Automatic Placements is recommended, If you pick Edit Placements, remember your ad should at present in News Feed since Marketplace isn’t accessible as a single image promotion)
  4. Set your Budget and Schedule.
  5. Choose your ad’s creative format and the ad should be following specifications.

Specs for Marketplace ads on Facebook

Marketplace ad specifications depend on the ad format you choose whether it’s a single image, video, or carousel.

Image Design Recommendation

  • File type: jpg or png
  • Image ratio: 9:16 to 16:9
  • Image resolution: Upload the highest resolution images
  • Images should consist of more than 20% text.
  • Text: 125 characters

Images with Link

  • Images cropped to 1:1
  • Image resolution: At least 1200px x 1200px
  • Title: 25 characters
  • Link description: 30 characters

Carousel Design Recommendations 

  • Number of cards: Min 2 and Max 10 (each with its own link)
  • Image file type: jpg or png
  • Video file type: All video supported file formats
  • Video maximum file size: 4GB
  • Video length: Up to 240 minutes
  • Image maximum file size: 30MB
  • Recommended resolution: At least 1080 x 1080px
  • Recommended ratio: 1:1
  • Text: 125 characters
  • Headline: 25 characters
  • Link description: 20 characters

Video Design Recommendation

  • File type: Most file types are supported.
  • Video resolution: Upload the highest resolution source video available without letter or pillar boxing (no black bars), and that that meets file size and ratio limits.
  • Video ratio: 9:16 to 16:9
  • Video file size: 4GB Max
  • Video length: Min 1 second and Max 240 Minutes
  • Video captions: Not supported
  • Text: 125 characters
  • Video thumbnail images should contain more than 20% text 

Video with Link

  • Headline: 25 characters
  • Link description: 30 characters
  • Minimum aspect ratio: 200×300

Marketplace Ad Placement Results

Facebook marketplace ads deliver a good conversion rate and reach for certain businesses, products, and ad formats. Many businesses are getting positive campaign results using automatic placement ads in the Marketplace. To Increase your ROI, sell or buy locally in the Facebook marketplace and use video advertising for grabbing users’ attention. 

To see how Marketplace ad is performing in comparison to other placements, you can filter your ad reports by simply select Delivery > Placement from the drop-down menu.

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