Do Law Firms Need Social Media Marketing?
Around 74% of consumers trust the social media that influence their hiring decisions. If your law firm is not present on top social media platforms, you’re missing the opportunity with potential clients and building valuable connections. An Attorney at Work survey says 70% of attorneys use social media in their overall marketing strategy. Social media profiles can drive people to your law firm’s website, where potential clients can find the information they need to hire your firm. So law firms and attorneys should be investing in social media marketing in order to reach more clients and boost their online authority.
That’s why in this article we explain in detail to help you improve your social media marketing for law firms.
The Benefits of Social Media for Law Firms
- Create Brand Awareness
- Engage With Target audience
- Attract Right Clients
- Improve SEO Efforts
- Build Brand Authority
Create Brand Awareness
The Sprout Social 2019 Index survey found that 44% of consumers have increased their personal social media usage. So a strong social presence helps the lawyers or law firms to reach the right audience, increase brand awareness, and get potential clients also.
Engage With Target audience
Nowadays people use social media profiles to not just connect with their friends and relatives but also to get awareness, information, consume content and engage with brands. An individual attorney or law agency should connect with their followers on a regular basis to build brand awareness and grow their referral network. By providing informative and engaging content by image or videos, question and answer, resolve their issues, and going social media live and interacting with your followers will increase your brand value.
Attract Right Clients
Social media marketing is the best and right strategy for law firms to attract new clients. In 2018 American Bar Association found that 35% of lawyers use social media accounts professionally which helps to get new clients at the end. Proper social media advertising for lawyers or your law firms can increase the chances of attracting new clients organically or by running social media paid campaigns based on your requirements.
Improve SEO Efforts
While social signals are not a direct ranking factor, there is a correlation between improved social media profiles signals and improved search engine ranking of your website. Google continues to increasingly bring dynamic content such as social feeds into search results, so a strong social presence of your law firm may rank top on search results.
Build Brand Authority
Trust is one of the most important factors people should consider when choosing a law firm or an attorney for their case. With social media marketing, you can establish thought leadership by showcasing your expertise, sharing valuable content, post previous clients reviews, testimonials and engaging your followers. This will help you stand out from other law firm agencies and win trust with your audience.
Social Media Marketing Tips for Law Firms
IIn the last few years, internet marketing for lawyers and social media for lawyers/attorneys has been growing fast as an effective marketing tool for businesses across a wide range of industries. Social media is not only used for sharing photos and videos like previous decades now it’s used for helping businesses reach more customers online.
Facebook Marketing for Law Firms
With over 1.9 billion daily users, Facebook is one of the largest social media platforms and search engine optimized websites in the world. However, many lawyers and law firms failed to create Facebook business pages and reach the target audience. When people search your name or law firm’s name, your Facebook page will be one of the first results to show up.
The key is to post the right type of content for the right audience at the right time to nurture engagement, drive clicks, and attract clients. Join various legal Facebook groups and share your content and go facebook live, answer followers’ queries. You can also run Facebook paid advertising campaigns to target customers who require legal help.
Also, Read – Facebook Launches Creator Studio App to Manage Pages
LinkedIn Marketing for Lawyers
LinkedIn is one of the most powerful social media platforms for law firms, particularly for those in the B2B industry. LinkedIn is designed to promote your professional persona and build connections with others in the legal industry, which can be useful for gaining referrals. If your firm provides legal services to businesses, you should have a professional LinkedIn profile with a Linkedin company page for your law agency.
LinkedIn’s search function works similarly to a search engine in that if a user is searching for a law firm or legal services, LinkedIn will show the most relevant law firms pages that provide the searched legal services and has the closest degree of Connections. Share and publish relevant content on your timeline, join the legal industry-related groups and ask your peers and previous clients to provide you with recommendations on LinkedIn which give more weightage to your profile.
Instagram Marketing for Lawyers
Before you dive into Instagram social media platform, consider the target audience you are trying to reach and get to know your competitor’s Instagram profiles. For those in customer-focused areas of law, like personal injury, immigration lawyer, divorce lawyer it’s a great way to connect on an individual level. For larger law firms focused on business clients like real estate planning attorneys, Business Lawyers, Intellectual Property (IP) Lawyer, Instagram might be a great place to work to attract top attorneys and law firms. Instagram also provides paid marketing service, so you can try this to reach and increase your brand awareness to your audience.
Things to remember when handling a professional Instagram page for an attorney or law firm?
- Optimize your Instagram business profile with a CTA link and always use hashtags and location tagging when you post any type of content.
- Publish high-quality designed photos with less text.
- Use Instagram stories and reels to reach more audiences in your niche.
- Use Instagram in-app features such as location, gifs, polls, Q and A, and add music in your instagram stories to get people to engage and respond to your content.
YouTube Video Marketing for Lawyers
Most of the Attorneys and law firms don’t give more focus on YouTube and video marketing for their services. But video marketing is the most important marketing strategy for any business because people love videos, they are more engaging than photos and articles.
Content is always king!
Before creating YouTube videos for your firm, ensure that:
- Your video should be high-quality content. Your titles, description, and lighting should all look clean and professional.
- Make a clear and eye-catching thumbnail for your youtube video. It gives a good impression and increases the Click-through-rate of your video.
- Videos are a great opportunity to convey authority, but be sure your content is interesting such as tips and answering legal questions.
- Follow youtube SEO to increase organic views and mainly follow the rules and guidelines of this platform.
Once you’ve published your video content on YouTube, share these videos to your other social media channels.
Looking for Social Media Management for Law Firms?
When building a strategy of social media marketing for law firms or lawyers, effective social media management is crucial. It’s important to know how to use different social media for each audience. So while sharing content on Facebook might not have the same success when reposted on Twitter or Instagram. Each social media network deserves its own algorithms and strategies, you should know and follow all these on your social media for lawyers and law firms or else your efforts won’t reach their maximum potential.
Set goals, make a plan, and stick to it—by being consistent and active on social media, you’re more likely to engage with your target audience and increase your law firm’s business. If you need any help on managing the social media accounts for your business, consider reaching out to an expert who can take a look at your firm and get started with building effective social media management for lawyers and law firms.