What is Facebook?
Facebook is a social networking website which was created in Facebook is a social networking website which was created in 2004 by Mark Zuckerberg with his friends. The major reason to create this application is easy for you to connect with your family and friends online. With this application, users can share photos, videos, and other interesting content on their feeds. As of September 30, 2019, worldwide there are over 4.5 billion monthly active users which is higher than any social media network.
Create a Facebook Business Page
Creating a Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate leads on Facebook. This blog post will guide you to create a perfect Facebook page for business.
Open the URL https://www.facebook.com/pages/creation/ and select the type of business you have.
Upload Your Profile Picture & Cover Photo
Fill out the fields such as page name and then add a profile picture and cover photo that must be of size 170*170 pixels. This profile photo will appear as an icon, once you post it in the news feed. To be a business account, you have to upload your company logo here.
Facebook page cover photo must be an ideal size of 820*462 pixels. This photo appears across the top of your page. This supports your branding and draws attention from your visitors.
Once you have uploaded your profile picture and cover photo, now you have a newly created Facebook page. When the final looks satisfy u can click save.
Choosing the appropriate category of your business will allow your brand to reach the right audience. So be careful while choosing a category.
Fill Business Information
Description: Let people know about you and your page.
Contact information: Provide phone number and email -id.
Location: If the store is physically presented, share your address here.
Time: Opening and closing time of the store.
CTA: Choose an appropriate call to action (CTA) button below the cover photo, which will be helpful for visitors to send a message and learn more about your business. A call to action button is provided for each template and tab, which can also be previewed by clicking ‘view details’.
Customize Your Facebook Page
Customization of the page is allowed on Facebook by using “Templates and Tabs “ in settings.
Community: Friends who have liked your page will be listed here.
Info & Ads: Ads running on the page are shown.
Notes: Provides space for notes to be highlighted.
Posts: Posts on your page are shown.
Events: Upcoming events are listed.
Shop: Products that you want to be featured are shown.
Reviews: Reviews are shown and also allow people to write reviews.
About: Information about your pages is listed.
Offers: Current offers of your business are provided.
Services: Services provided by your business are highlighted here.
Videos: Videos of your page are shown.
Photos: Photos of your page are shown.
Live videos: Live videos of your pages are shown.
Groups: Groups that have been linked to your page are shown.
Publishing Your First Posts
Publishing some posts such as status updates, photos, videos, and links will provide content to your page. Providing fresh content on your page will be more attractive once new visitors check it out.
And finally, your Facebook page is ready to deliver incredible content to your visitors and followers.