Instagram offers various incredible opportunities for businesses and creators of all sizes to reach their target audiences. But nowadays almost every brand join Instagram to promote their services or products that become more competitive and harder to stand out.

In late 2015, Instagram opened up Instagram ads by using the Facebook advertising system. It will helpful for marketers can reach any specific segment of Instagram’s 1 Billion users and 500+ million people using Instagram every day. The Instagram advertisement has become an attractive feature for brands looking to increase engagement, followers, and profits, too.

As of last week, we must connect our Facebook page and ads manager to run Instagram ads. But this Monday (Jul-24-2020) Instagram can allow new advertisers in some regions (Turkey and the U.S) to create Instagram ad campaigns without linking to a Facebook Page. This feature is only for those promoting posts on Instagram for the first time and those who have already linked their accounts on the two platforms cant able to do. This Instagram ad feature is very useful and easier for brands and creators that haven’t already promoted any posts on Instagram. 

The Facebook-owned photo and video sharing network said the new option is unrelated to calls to refuse advertising on Facebook over its role in the spreading of hate speech, harassment, and miss leading information, adding that it has been testing this feature for few months. 

Instagram shared details in a help center post on how to create instagram ads without a Facebook Ad Account Connection. Instagram business account users can create ads, manage promotions, and view insights all in the Instagram mobile app itself. 


How to Run Instagram Ads without Linking Facebook Ad Account or Facebook Page 

To promote your Instagram Post without linking to Facebook Page or Ads Manager, follow this below steps

  1. Go to your Instagram profile
  2. Tap the post you’d like to promote
  3. Below the post’s image, tap ‘Promote’
  4. Fill in the necessary details of your promotion including ‘Destination’ (interested people), ‘Audience’ (who you want to reach), ‘Budget’ (how much you want to spend daily), and ‘Duration’ (how long you want your promotion to run). 
  5. Tap ‘Next’ once you’ve completed all these details.
  6. Tap ‘Create Promotion’ under ‘Review’ to complete your promotion,

Once the promotion has been reviewed under Facebook ad policies and approved, it will go live. The Instagram ad approval process is generally accepted within 60 minutes.

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