TikTok Marketing Strategy
In any marketing strategy, the essential part is to target your preferred audience through the right promotions. There are lots of applications that help businesses to reach their target customers and future markets as well. From the point of a marketer’s view, they would prefer promoting on different channels to attract required and relevant customers.
If you plan for a marketing strategy for your business, then the first choice for any marketer is LinkedIn. If your target customer is teenagers, TikTok is the right place to showcase your service or products. TikTok is one of the most downloaded apps in the world and has grown at exponential rates their major users belong to 10 – 19 years old. Nowadays even 50 years old people become famous through TikTok videos.
TikTok is a Chinese-owned video creator application that is founded in 2012 by Zhang Yiming. In September 2016, ByteDance launched its own social video app, Douyin, in China. A year later, they expanded the app internationally, renaming it TikTok outside of China. In November 2017, ByteDance spent up $1 billion to purchase Musical.ly. TikTok merged with Musical.ly on August 2, 2018, to create one large video community.
This app currently has 500 million monthly active users and around 26.5 million users who are in the US. Demographically, 60% of the US’s monthly active users are 16 to 24. Gender wise 56% female to 44% male using this app. TikTok users spend an average of 52 minutes per day. Meanwhile, 55% of users have uploaded their own videos, and 68% have watched someone else’s video. It overtook Snapchat just one year after launch and has since grown to be the number one app downloaded from the App Store and the number three app downloaded worldwide.
Why Use TikTok for Marketing?
The main reason to include TikTok in your business marketing strategy is to reach out to a current (or future) potential customer group. This app makes more sense for a business that sells fashion items, beauty products, healthy food & beverages, or feminine hygiene products to market on TikTok because of the female audience. TikTok is more suitable for increasing brand awareness, and building enthusiasm, reach, and engagement than old-school marketing ideas.
How to promote your brand through TikTok Marketing?
If you want to increase your business product and service visibility and clicks, then you can try out these five best TikTok marketing tips.
- In-Feed Native Ads
- Hashtag Challenges
- User-Generated Content
- Brand Takeovers
- Influencer Marketing
In-Free Native Ads
Advertising in TikTok is relatively new, these In-Feed native ads are the same as watching Instagram stories in full-screen mode. We can add your website links, Call to Action (CTA) button “Order Now” which helps users can click on to take themselves to a suitable landing page. The running ads can be traced by impressions, total views, video viewing time, click-through rates, and the engagements received.
Every TikTok user loves and takes a TikTok challenge at least once. The best-known challenge is Jimmy Fallon’s #tumbleweedchallenge. Fallon challenged TikTok users to make videos of themselves rolling around the ground like a tumbleweed to a Western-music-themed soundtrack. After an overwhelmed response from users, they made more than 8,000 #tumbleweedchallenge videos.
McDonald’s set a #bigmactiktok challenge that ended with an excellent engagement rate. Mcdonald’s Malaysia invited TikTok followers to make videos where they danced to the “Big Mac Chant” and they offered prize money of RM5,000 cash along with some other rewards.
Hashtag challenges can build more traffic and engagement by spending little money or rewards on behalf of the challenging company. In this type of advertising the user can able to see a specific banner ad that will take the user to click and feature the challenge. The banner will show on the discover page and depends on user content. These TikTok challenge ads have insights that include banner views, clicks, number of user-generated content, engagement, and trending position.
If you are planning for a hashtag challenge, then you need to consider the level of difficulty in what you set. The TikTok challenge is quite easy to do and funny also. So that it will reach more audiences and get engagement.
Brand Takeovers Ads
This is one of the rare and difficult forms of TikTok advertising where images, Short video clips, and GIFs turn out to be a major factor in the brand’s landing page or the hashtag challenge if your set any. These are category exclusives, so a single brand can take up a particular category once per day. These Brand takeover ads’ reach can be measured by Impressions, click rates and unique reaches. The brand takeover ads are effective because TikTok marketing tools are simple, and user-friendly that have got great effects on branding a particular product or service.
The first brand takeover was by fashion brand GUESS, from September 1 to September 6, 2018. The GUESS team combined this with a branded and hashtag challenge. As each TikTok user opened the app during the GUESS branded takeover period, they were directed to the #InMyDenim challenge. GUESS also worked with popular creators @jammincammy, @ourfire, @madison_willow, and @operamericano.
Over the last few years, User-generated content (UGC) has increased dramatically in popularity for online marketers. UGC is probably suitable for non-profit organizations rather than brands.
To understand this concept, we can see the ad work done by the Chinese restaurant Haidilao. They undertook a user-generated marketing campaign when they asked their TikTok followers to make and upload short videos of their food being prepared, using a selection of ingredients from the Haidilao menu. This concept ultimately reached more than 15000 TikTok users and got 2000 videos being shared on the app with over 50 million views on it.
TikTok is an ideal platform to engage through influencer marketing. Many people on TikTok are incredibly popular with their fans. Get help from that influencers and ask them to promote your product or services to their fans and the right customers. Keep in mind that a TikTok audience is predominantly young people. It is probably not a good place to sales pitch rather than you can increase your brand value. Even some TikTok influencers will be ready to do direct sales in their videos.
Implement all the above TitTok marketing strategies on your business and get leads from the world’s fastest-growing app TikTok.