TikTok Marketing Strategy

In any marketing strategy, the essential part is to target your preferred audience through the right promotions. There are lots of applications that help businesses to reach their target customers and future markets as well. From the point of a marketer’s view, they would prefer promoting on different channels to attract required and relevant customers. 

If you plan for a marketing strategy for your business, then the first choice for any marketer is LinkedIn. If your target customer is teenagers, TikTok is the right place to showcase your service or products. TikTok is one of the most downloaded apps in the world and has grown at exponential rates their major users belong to 10 – 19 years old. Nowadays even 50 years old people become famous through TikTok videos. 

TikTok is a Chinese-owned video creator application that is founded in 2012 by Zhang Yiming. In September 2016, ByteDance launched its own social video app, Douyin, in China. A year later, they expanded the app internationally, renaming it TikTok outside of China. In November 2017, ByteDance spent up $1 billion to purchase Musical.ly. TikTok merged with Musical.ly on August 2, 2018, to create one large video community. 

TikTok Statistics

This app currently has 500 million monthly active users and around 26.5 million users who are in the US. Demographically, 60% of the US’s monthly active users are 16 to 24. Gender wise 56% female to 44% male using this app. TikTok users spend an average of 52 minutes per day. Meanwhile, 55% of users have uploaded their own videos, and 68% have watched someone else’s video. It overtook Snapchat just one year after launch and has since grown to be the number one app downloaded from the App Store and the number three app downloaded worldwide. 

Also, Read – Top 10 Most Visited Websites in 2021 – TikTok Beats Google

Why Use TikTok for Marketing?

The main reason to include TikTok in your business marketing strategy is to reach out to a current (or future) potential customer group. This app makes more sense for a business that sells fashion items, beauty products, healthy food & beverages, or feminine hygiene products to market on TikTok because of the female audience. TikTok is more suitable for increasing brand awareness, and building enthusiasm, reach, and engagement than old-school marketing ideas. 

How to promote your brand through TikTok Marketing?

If you want to increase your business product and service visibility and clicks, then you can try out these five best TikTok marketing tips. 

  1. In-Feed Native Ads
  2. Hashtag Challenges
  3. User-Generated Content
  4. Brand Takeovers 
  5. Influencer Marketing

In-Free Native Ads

Advertising in TikTok is relatively new, these In-Feed native ads are the same as watching Instagram stories in full-screen mode. We can add your website links, Call to Action (CTA) button “Order Now” which helps users can click on to take themselves to a suitable landing page. The running ads can be traced by impressions, total views, video viewing time, click-through rates, and the engagements received.   

Hashtag Challenges

Every TikTok user loves and takes a TikTok challenge at least once. The best-known challenge is Jimmy Fallon’s #tumbleweedchallenge. Fallon challenged TikTok users to make videos of themselves rolling around the ground like a tumbleweed to a Western-music-themed soundtrack. After an overwhelmed response from users, they made more than 8,000 #tumbleweedchallenge videos. 

McDonald’s set a #bigmactiktok challenge that ended with an excellent engagement rate. Mcdonald’s Malaysia invited TikTok followers to make videos where they danced to the “Big Mac Chant” and they offered prize money of RM5,000 cash along with some other rewards. 

Hashtag challenges can build more traffic and engagement by spending little money or rewards on behalf of the challenging company. In this type of advertising the user can able to see a specific banner ad that will take the user to click and feature the challenge. The banner will show on the discover page and depends on user content. These TikTok challenge ads have insights that include banner views, clicks, number of user-generated content, engagement, and trending position.

If you are planning for a hashtag challenge, then you need to consider the level of difficulty in what you set. The TikTok challenge is quite easy to do and funny also. So that it will reach more audiences and get engagement. 

Brand Takeovers Ads

This is one of the rare and difficult forms of TikTok advertising where images, Short video clips, and GIFs turn out to be a major factor in the brand’s landing page or the hashtag challenge if your set any. These are category exclusives, so a single brand can take up a particular category once per day. These Brand takeover ads’ reach can be measured by Impressions, click rates and unique reaches. The brand takeover ads are effective because TikTok marketing tools are simple, and user-friendly that have got great effects on branding a particular product or service.

The first brand takeover was by fashion brand GUESS, from September 1 to September 6, 2018. The GUESS team combined this with a branded and hashtag challenge. As each TikTok user opened the app during the GUESS branded takeover period, they were directed to the #InMyDenim challenge. GUESS also worked with popular creators @jammincammy, @ourfire, @madison_willow, and @operamericano.

User-Generated Content

Over the last few years, User-generated content (UGC) has increased dramatically in popularity for online marketers. UGC is probably suitable for non-profit organizations rather than brands.  

To understand this concept, we can see the ad work done by the Chinese restaurant Haidilao. They undertook a user-generated marketing campaign when they asked their TikTok followers to make and upload short videos of their food being prepared, using a selection of ingredients from the Haidilao menu. This concept ultimately reached more than 15000 TikTok users and got 2000 videos being shared on the app with over 50 million views on it.

Influencer Marketing

TikTok is an ideal platform to engage through influencer marketing. Many people on TikTok are incredibly popular with their fans. Get help from that influencers and ask them to promote your product or services to their fans and the right customers. Keep in mind that a TikTok audience is predominantly young people. It is probably not a good place to sales pitch rather than you can increase your brand value. Even some TikTok influencers will be ready to do direct sales in their videos. 

Implement all the above TitTok marketing strategies on your business and get leads from the world’s fastest-growing app TikTok.  

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Musical.ly was one of the popular short form (15 seconds) video streaming and sharing apps, with over 100 million users, up until August 2018. This app allowed users to make a short video with music and dialogue options, which they could lip-sync and make funny or entertaining videos.

This Musical.ly app was widely popular with some content creators rising to the hall of fame based on their engaging content on this platform. The users created and shared their Musical.ly videos on social media platforms like Facebook, Instagram, Twitter, and other apps that increase their popularity.

In August 2018, the app was acquired by a Chinese company ByteDance and they changed its Name to Tik Tok. All of the users’ accounts and video contents that were present on Musical.ly were automatically transferred to the new Tik Tok app.

Musical.ly and TikTok

Who Made Tik Tok App?

TikTok is a short form of a video-sharing app that allows users to create and share 60-seconds videos, on any topic with filters, music, animation, special effects, and more. It’s available in over 150 markets and 75 languages. 

It is owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. TikTok App also maintains a separate app for the Chinese people, known as Duyin, which has over 400 million active monthly users. As for the addition of Western markets, TikTok now has more than half a billion monthly users worldwide, with nearly 80 million downloads in the United States additional stats are, that Tik Tok was the number one downloaded app in the iTunes App Store.

Zhang Yiming, the 35-year-old software engineer who founded the app and now has a net worth of $16.2 billion as Forbes Estimates. He is also China’s 13th wealthiest person ranked by Bloomberg Billionaires Index. Zhang was born in 1983 in Fujian and his parents worked as civil servants. His name is based on a Chinese proverb about “surprising everyone with a first attempt”. As the name implies, his TikTok app hits big reach on the first attempt, now made one of the leading users using apps within 2 years.  

Can You Make Money on TikTok?

TikTok won’t give money directly to you. But you can earn money through TikTok only if you get sponsorship opportunities. TikTok majorly monetizes through Ads and Sponsored marketing. If you want to make money on TikTok, you must have attractive content and followers. This totally depends on how good your engagement rates are on TikTok. It’s based on how many comments/likes to view ratio your videos have and how much popularity you have achieved.

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