Reddit For Marketing
Reddit ranks 18th globally and 4th in the United States according to the latest Alexa website rankings. Reddit has over 150k active communities with 330 million active users and 8 billion page views monthly. Reddit is the birthplace of all kinds of memes content and the perfect place for viral marketing. The viral post hits the front page of Reddit, because of the post’s popularity and demographics of its user base. Getting your post on the front page of Reddit is like hitting a viral content. The amount of traffic and awareness that will give is absolutely incredible and generate immediate traffic of million hits possible.
Most Reddit users are using this platform to learn new things and get instant updates from world wide. If you’re a digital marketer and looking for a new marketing channel, then Reddit is one of the best options for you to consider and it’s open for everyone to enter.
This blog will guide you on how to use Reddit on your digital internet marketing strategy.
How Reddit Works?
Reddit is all about user-generated content that can be upvoted or downvoted by users when posting on subreddits. Submissions that get lots of upvotes move to the subreddits top post and also possible to features on Hot page. For promoting your services or products, there are lots of subreddits such as promotions, entrepreneurs, growth hacking, small business, and a ton of other subreddits. If your posts are promoting marketing reasons and the moderators’ suspects they remove the post with the reason. So before posting any subreddit, you have to read that community rules first.
Reddit Users Statistics
Before you get into Reddit marketing strategy have to know more about the user base.
- Around 71% of Reddit news users are male.
- In the USA, 26.6 million users use Reddit at least once in every month.
- 59% of them are 18-29 of age.
- 47% of Reddit users are always available online.
- 67% of Reddit users view websites in the photos category and 53% of visit websites clicks in the Advice category.
If your target audience falls into this group, Reddit will surely help your business move to the next level.
Posting on Reddit
There are two types of posting methods on Reddit, first is direct links that simply redirect the users to an external site, and the second one is text posts which are hosted on Reddit. If you’re looking to boost your website traffic, choose link posts and more interested in getting backlinks to your site then text posts are a better choice.
Make sure that your texts or link posts are relevant to the subreddit where you’re posting. AskReddit is one of the popular and most subscribed subreddit where users can post all kinds of questions and the others can answer those questions. As a business owner or marketer, you should give more focus on those topics to reach more audiences.
The best practice is to check the hottest posts of your niche subreddits and analyze how if any promotional posts have made it to the top 100. If there’s a post that related to your category, you have a good chance to do the same thing and reach more visitors.
Avoid Getting Banned
Reddit community will easily ban users who post advertisements content on unrelated subreddits. So before start posting on subreddit read their rules and understand the community. Other than banned accounts, sometimes it might lead to banning an entire domain links that appear on this platform.
Here are some tips to avoid account banned on Reddit
- Don’t submit the same comment on different subreddits.
- Don’t submit links only to your website
- Don’t ask for upvotes
- Don’t share anyone’s private information
- Don’t be overly promotional
- Don’t share illegal content and scam content.
Create Real Profile
To avoid any suspension on the Reddit account, you need to create a profile that looks like a real person, not a marketer. If there is a small word that on your posts might be promotional is enough to get you banned. So submit various sites link and quality content. to increase “karma” points. Post insightful comments on other posts improver comment karma. Reddit users should be active in several subreddits or their niche community to show you’re a real people, not a spammer. You can also create subreddits if you earn 1k+ karma points.
Post on Right Subreddits
Reddit is full of smaller communities called subreddits. Initially, you can choose niche subreddits with few subscribers and earn karma to post big subreddits that generate lots of traffic. If you post directly on big subreddit (more followers) without a minimum of karma points, you post will be removed. Niche subreddits are full of engaged users who are easy to convert for your business goals. Posting on a more followers subreddit may you will get more website traffic, but it has a low conversion rate. So try both techniques and see which works better for your marketing objectives.
For those who are not familiar with the Reddit Ads, its nothing but a regular Reddit post except for the words “promoted post” which indicates that’s a paid content. This RedditAds post appears on the top of the subreddits. Try to test out ads on the Reddit platform that might drive ROI for businesses. By using this feature you can target subreddits, track performance easily, and drive clicks on this part social network for a cheap price ($1.50 CPM). If your RedditAds campaign works, it would be very profitable for your business.
Get an Excellent Support for Queries
If anyone asking a technical question on the relevant subreddit no matter how complex, it is likely to get answered from someone. So we can call Reddit as a lively community. Getting this type of natural exposure from others will definitely work for all kinds of brands. If your business offers solutions or products which might have queries or suggestions, then you can easily get a solution or you can provide clarification about that. Create a subreddit for your business and share useful content that attracts the user and gain new customers.
Reddit has lots of marketing potential and reaches target customers easily that can help to generate traffic and leads to your business. So include Reddit marketing also in your marketing strategy and implement this.