What: The article covers the top 9 unique Snapchat trends that will dominate the space by 2024. It explores the specific features, filters, and functionality that catch the attention of users on the platform.
Why: Understanding the latest trends on Snapchat is crucial for staying relevant and informed in the rapidly evolving social media landscape. This knowledge empowers users to leverage the platform effectively for personal and business use, ensuring they don’t miss out on key opportunities for engagement and growth.
Snapchat is a social media platform which is constantly evolving. It has unique features and trends that have evolved over the years. It contains various features and trends such as stories, lenses and filters, snap maps, discover, Bitmoji, Spectacles, Spotlight, Gamification, Mini Apps, Original Shows, Chat and Messaging, Memories, Snapchat Premium, Trends, and Challenges. Snapchat trends give you a general overview of a keyword’s popularity on Snapchat. It looks similar to Google Trends and does not require you to have a Snapchat account. Its data is unlimited so you can search for any keyword to see its usage pattern. You can follow influencers or popular accounts as you like to explore the Discover and Spotlight sections/page daily by staying up-to-date.
Top 9 Exclusive Snapchat Trends
Captcha Inspired Snaps
In this trend, users can create a snap with overlay text in curl by making it distorted to copy CAPTCHAs. Snapchat constantly adds new features in certain periods which may lead to changes in these trends. New ones may emerge as time goes by.
These trends help to identify random songs by providing cover art, song titles, and artist names. It is possible due to the built-in version of Shazam (App to identify songs). You can identify random songs by pressing and holding the camera button while the song is playing in the background. It has the best chance of identifying songs but sometimes it might fail on the first attempt.
These trends allow you to add animated stickers to your snap. It contains a vast library of GIFs which allow you to share various GIFs with friends and family.
These trends are used to create a list of emoji that are little cartoon characters of themselves. You can build your own emoji which represents you all around Snapchat. You can share this Snap emoji while communicating with others.
Augmented Reality (AR) is a technology that blends the real world with computer-generated sensory elements like visuals, sound, and haptic feedback to elevate a user’s perception of reality. Snapchat has been actively integrating augmented reality (AR) features into its platform, establishing itself as a developer in introducing AR technology to the world of social media.
This trend is very popular among the users. It had various face swap features and trends that were popular among its users. You can swap faces with friends, pets, or even inanimate objects on Snapchat. Sometimes face swap filters give you very funny results. Some popular face swap filters are Gender Swaps, Baby Face Filters, Aging Filters, Face Swaps with Objects, Celebrity Face Swaps, Dance Challenges, and Pet Face Swaps.
In this trend, users dress up and act as characters from video games, TV shows, and movies. You can share your creativity with friends and fellow enthusiasts on Snapchat. You can use hashtags and geolocation to make your cosplay more discoverable to a wider audience.
Snapchat Spotlight Feature
Snapchat Spotlight was specifically created to challenge platforms such as TikTok and Instagram Reels. With this feature, you can easily generate and share short videos among the Snapchat community. Much like other short-form video platforms, Spotlight enables users to exhibit their talent and skills through 60-second videos.
Snapchat Maps 2.0
These trends allow users to share locations with friends, view their friends’ locations on a map in real-time, nearby events and experiences, meet up points, and coordinate social activities. It has gained popularity due to various uses.
How To Discover New Snapchat Trends?
Keeping up with new Snapchat trends is a thrilling manner to stay in the circle with the most current creative and popular material on the app. It is vital to note that these trends can encompass filters, lenses, storytelling styles, and imaginative challenges. To be well-prepared to explore and engage in these trends, it’s necessary to remain busily involved and curious on the platform. Following are some tips on how to discover new Snapchat trends. They are :
- You can follow Influencers and Celebrities. They can give you information about what’s currently popular.
- You can engage with your friends and families. They might share trending content and join group chats or engage with friends’ Stories to discover new trends.
- You can Browse Snapchat Stories to see what other users are posting. Frequently appearing themes, filters, or effects might indicate emerging trends.
- You can explore Snapchat’s Discovery Features like the “For You” page which shows trending and popular content.
- You can Search Relevant Hashtags to search for hashtags related to topics that can help you discover new trends and communities within Snapchat.
- You can Participate in Challenges to create and share content around a specific theme or hashtag that helps you stay current with trends.
- You can Stay Active and Experiment which helps you to discover different types of content, filters, lenses, and effects.
- You can follow Snapchat News and Updates to stay informed about new features, updates, and partnerships that might lead to emerging trends.
- You can Engage with the Snapchat Community where you can discuss trends, share tips, and collaborate on creative projects
- You can Use Third-Party Apps and Websites to help you discover what’s popular on the platform.
- You can Follow popular Snapchat users and influencers who are known for setting trends that reflect the latest trends and creative ideas.
6 Expert’s Insights On Future Snapchat Trends
Growing advertisements on Snapchat
Snapchat has evolved so much in recent years drastically. As a popular social media platform, it has transformed the advertising world. It has built a new way to engage with their target audience. Many brands have already started putting effort into advertising and selling on social media. According to the experts from CDR Report Writers, Snapchat has introduced different advertising features for businesses and delivered impressive results. Features like augmented reality (AR) filters, sponsored lenses, etc. allow advertisers to create unique and engaging advertisements helping users not only capture attention but also encourage them to participate in brand campaigns. Snapchat has become a dynamic platform for businesses to grow their brand presence and connect with people who are more engaged with the platform.
More Content For Gen-Zers
According to the source, 90% of the Gen Zers demographic watched shows and publisher content on Snapchat, and 2,083,333 snaps were sent per minute globally. Gen Zers are the kids Born between 1997 and 2012. They have a different mindset and are known for creativity, and short, visually appealing content. Recently Zynga (gaming Company) introduced Snap Game for Snapchat users and users can chat with each other during gameplay. Other features are Snap Minis, the Camera Kit for brands, and the expanded Snap Kit.
If your business shares the same target audience as this platform, then you can attract a lot of Gen Zer Snapchat audience. Firstly, your businesses should know Gen Zer’s preferences and interests and then create content that matches their interest. As a result, you can attract a mass number of Gen Zers.
Continued Competition With Instagram
Snapchat experienced several new users this year due to its introduction of new filters and its ongoing effort to develop augmented reality options. By launching Snap 3D, they allow users to take multi-dimensional selfies and also develop an action bar to upgrade navigation.
However, despite these upgrades and new features, Snapchat would face tough competition in the market. Snapchat contains a disappearing content feature which makes it popular but since Instagram copied these features, Snapchat’s excitement has reduced.
According to the source, the number of daily Instagram Story users is more than the number of Snaps created in a day. Additionally, Instagram generally offers users a more user-friendly and straightforward experience compared to Snapchat. Furthermore, Instagram was launched earlier and has a larger and older user base compared to Snapchat.
Snapchat For Presidential Debates
Snapchat for Presidential Debates has the power to transform political engagement in the digital era. This popular social media platform is known for temporary media content that offers lively and easily accessible space for candidates to connect with tech-minded young voters.
By utilizing Snapchat’s Stories feature, candidates can deliver short policy highlights, dazzling video messages, and real-time updates, making sure that they reach a variety of audiences. Snapchat’s tools like polls and Q&A sessions can provide a platform for direct interaction between candidates and voters promoting a more overall interactive democracy.
Further, By using geolocation filters on Snapchat users can easily locate debate watch parties and polling locations, restoring civil participation. Although Snapchat’s format may raise concerns regarding depth and substance, it holds the potential to enhance accessibility and enthusiasm for political discourse among the digital generation, ultimately increasing civil engagement.
News And Political Programming On Snapchat
Snapchat has become a very popular platform for news and political programming, especially among its young and tech-minded users. Its feature like “Discover” allows content creators and media channels to deliver quick and interesting news updates and political coverage.
Various well-known businesses/organizations have joined Snapchat, providing live coverage, stories, and content related to their businesses/organizations. Due to this users can be up to date about their ongoing events and politics.
Other features like “Stories” help to make a connection between politicians and their followers, offering behind-the-scenes (BTS) and sharing their thoughts on various issues. This combination of interesting content along with real-time updates, has made Snapchat a popular and important platform for news utilization and political debate, especially among young citizens.
New AR and VR Features
Snapchat has been actively looking for ways to incorporate augmented reality (AR) and virtual reality (VR) features into their platform to enhance the user experience and one way they have done so is with features such as “Lens” which will include AR. Additionally, Snapchat introduced “AR Bitmojis,” which allows users to bring their own Bitmoji avatars to life in the real world using AR technology. Since Snapchat is targeting VR, it is testing Spectacles viewing, smart glasses that can capture 3D images and video for a more immersive storytelling experience.
These glasses aim to bridge the gap between the physical and digital worlds by them enabling users to create content with their vision. Snapchat’s commitment to AR and VR innovation reflects its determination to evolve beyond a traditional messaging app and become a platform for creative expression and immersive experiences.
Snapchat can influence a lot of people and cannot be underestimated. It has a serious impact on how users engage with the platform and connect. You can form a strong bond and establish friendly and close communities by maintaining streaks. Utilizing Snapchat’s various Lenses, Filters, and Bitmojis can grant you the fun and personalized experience of the platform.
Additionally, the introduction of Snapchat trend Snap Maps and the integration of third-party services like GIPHY and Shazam can reveal flexibility and responsiveness to the needs of its users.
Snapchat trends are always changing and have a big impact on how you communicate and interact in the digital world. To make the most of this platform, users, brands, and content creators need to keep up with the latest features and trends. By staying up-to-date, you can use Snapchat to build relationships, boost engagement, and stay ahead in the evolving digital world.
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How To See What’s Trending On Snapchat?
You can follow top influencers and brands, observe friends and other daily activities, and explore the Discover page. Also, always update Snapchat to stay informed about any new features within the platform.
Why is Snapchat Trending?
Mostly Snapchat app is used by Gen Zers where young Gen Z users can easily share their ideas, opinions, content, etc . which can boost their confidence. Also, Snapchat frequently updates to provide them with appealing features such as Snap Games, Snap Minis, the Camera Kit for brands, the expanded Snap Kit, etc. which attract Gen Zers and make Snapchat Trending.
What’s the trending Snapchat filter?
Many Snap filters are trending such as Simple Love, Polaroid, Vogue Noir, Pecan, VHS Video Camera, Recording Frame, Dog Lens, Neon Devil Horns, YO Lens, Vibe Glass, Rustic Charm, 3D cartoon etc. Among all of them, the 3D cartoon is trending on Snapchat and has generated several billion impressions.