What is Instagram

Instagram is one of the world’s most used and top social media mobile applications that allows you to take, edit and share pictures and videos. Your friends and family can follow you on Instagram to see the picture and videos posts that you share. You can also follow your friends/family, as well as celebrities and athletes to keep up with their posts. You can choose to maintain your posts by keeping them in public or also in a private mode.

When you first log into the app you will land on the Instagram home page or feed area. This is where all the videos and photos are posted by the people you follow and it is very much like a Facebook newsfeed. You will know you are on the Insta feed page because there’s a small blacked-out icon in the shape of a home at the bottom left of the screen. 

How the Instagram Works

The corresponding icon is always blacked out so you always know where you are let’s have a second option the magnifying glass tapping this icon will take you to the Instagram keyword search page in where you can start searching for specific hashtags and narrow your search down to people tags or places.

Then there is a plus button which is to upload photos and videos on your profile. Once in there, you have the option to load directly from your phone library or take a photo or video. The fly tapping the heart icon will take you to the section that shows the activity in relation. You can able to find followers’ comments that have been made on your posts who liked them.

What is Instagram Stories?

More than 500 million people use Instagram Stories every day and around 58% say they’ve become more interested in viewing a product or brand in Stories for purchase. In that half of them, they’ve visited a website to buy a product or service after seeing it in Stories. So there is no surprise that 4 million businesses advertise on Stories every month.

Instagram stories are full screen, vertical photos or videos sharing are that gaining momentum currently and it keeps users engaged always other top social media platforms. It separates from the usual curated profile and stories that allow users more real-time sharing. This type of content disappears after 24 hours and is not a permanent fixture of your profile. It’s easily reachable to your target audience. Many businesses are taking more steps forward to also use Instagram stories.

In this article, you’ll learn everything you need to know about how to use Instagram Stories for business.

Creating an Instagram Business Profile

  • Log into your account and navigate your profile by tapping the icon at the bottom right of the screen. 
  • Tap the hamburger menu, it opens the new panel. Then go to the settings and change your account as a business profile followed by connecting with your Facebook business page. 
  • Add at least one form of your contact either your phone number or your email address (it’s optional). Now your business profile has been created. 

Instagram has become the most popular app for business. It increases online visibility and generates more business, more leads, and hopefully makes more money. According to the Instagram business website, 80% of accounts follow a business on Instagram wouldn’t it be nice if one of those businesses was yours. 

Before we get started, just tend to know the couple of things you need to do. Firstly download the Instagram app on your phone and create a business account. Secondly, create a Facebook business page for your business if you haven’t created it already.

Also, Read – How To Run Instagram Ads Without Linking Facebook Ad Manager

How to optimize Instagram Business Account

  • Creating a great Instagram business profile is your opportunity to show the world what your business is about.
  • Your username at the top is what people will use when they want to tag you.
  • Your profile picture should be representative such as a logo or one of your products so that all can search easily.
  • Below the picture, add the category of your business and some relevant information including keywords.
  • Add also your business websites or YouTube links.
  • All these can get saved when going to the edit profile option.
  • A good bio tends to get attract easily and intent to follow your Instagram business account.

How to Create and Use Instagram Stories for Your Business Account

If you are familiar with Snapchat, you will know what stories are since Instagram ripped off the concept. Stories lets users share the special moment of your day and these stories disappear after 24 hours. You can add text, drawings, emotions, filters, and stickers. By adding Instagram music on a story, quiz, Poll, Time, Q and A, location stickers will help you to reach many users. This is very useful where it covers the special events with all beautifying triggers.

  • Open your Instagram profile and Tap the plus or cross icon at the top of the screen.
  • At the bottom of the screen, choose STORY.
  • You can even choose the selfie camera if you need one at the bottom right.
  • The white circled button helps you to take a picture. Press and hold that white circle to Record the video.  

Swipe the camera icon up and Select any photos or videos from your gallery by post a story.

Instagram Stories sizes

If you’re designing or editing your Instagram Stories on desktop, or uploading a Stories ad to Facebook Ads Manager, you’ll need to keep these sizes from Facebook in mind

  • Recommended image ratio: 9:16 (all feed ratios are supported, but this ratio maximizes the Stories format)
  • Recommended resolution: 1080×1920 (minimum resolution is 600×1067 with no maximum, though the very high resolution may increase upload times)
  • Maximum file size: 30MB for images, 250MB for video
  • Title-safe area: Leave a 14% title-safe area at the top and bottom (in other words, don’t put text or logos in the top or bottom 250 pixels of the Story, to avoid overlapping with the app’s interface)
Instagram Story Size

How to Check Your Instagram Story Views

If you want to check how many people view your Instagram story, just tap the Your Story icon on the app main page to see a viewer count for your Story. Tap the number in the bottom left to get a list of the people who make up those Instagram Story views. After 24 hours, once your Instagram Story has disappeared, you can still access insights such as views, reach, and impressions.

  1. Open Instagram, tap your profile photo at the bottom right of the screen.
  2. Tap Insights.
  3. Choose the period you’d like Insights for 7, 14, or 30 days, the previous month, or a custom timeframe.
  4. Scroll down to Content You Shared and tap on Stories.
  5. Choose your metric and period
  6. You can see up to 2 years of shared stories data in these insights.

Also, ReadHow To Increase Instagram Story Views

How to Add Captions on Instagram Stories

Captions are one of the important ways to help make content more accessible. around 60% of people watch stories with music sound, so posting videos, captions is a great way to make your content-rich. Instagram will auto-create captions for your video Stories if you add the captions sticker.

Instagram Captions Sticker

Posting Videos and Photos to Engaging People

  • Whenever you post a new photo or video, just add a caption to explain your overlook.
  • The theoretical part reaches the customer easily to understand.
  • Captions contextualize the subject of the content.
  • A lot of businesses overlook this aspect and fail to do this properly.
  • Add captions like giving quotes or describing the picture.
  • This is a great chance to educate, communicate and engage with your audience to attract new customers.
  • Be as descriptive as possible.
  • Add a question that will trigger more comments while making you visible.
  • Use emojis.
  • Share some of your customer stories.
  • Add a call to action such as clicking on the link.
  • Run a giveaway or a contest.

All About Instagram Hashtags

  • Add relevant hashtags to your every post and stories too.
  • It identifies messages on a specific topic.
  • Don’t use the same hashtag on every post and make sure that fits your industry type.
  • The more followers you have, the more likely Instagram will show your content to viewers, even for very competitive hashtags.
  • If you are starting to have between 100 to 500 followers, try targeting hashtags that return anything between 2000 and 75000 posts.

Also, Read – Top 10 Best Instagram Photo and Video Downloader Apps

Instagram Location Sticker

  • Geotagging is one of the most important aspects of any local businesses.
  • Once you complete the caption add your location.
  • That will appear as default the field.
  • This applies to your stories too.
Instagram Geo Location Sticker on Stories

How to Use Instagram Stories Highlights

Highlighting your stories is a great way to showcase your best, brand-defining content. Pinned on your Instagram and give a relevant name to your every highlight can contain as many Stories as you like, and you can keep adding to them as you post new content.

How to Create an Instagram Stories Highlight

  1. If your favorite story is less than 24 hours old and still visible on Instagram, just tap Your Story to open it, OR…
  2. If the Story is more than 24 hours old, retrieve it from your archive. Tap your profile icon at the bottom right, then tap the menu icon (three lines) in the top right. Tap Archive. Scroll back to the Story you want to highlight.
  3. In the lower right corner of the screen, tap the highlight icon.
  4. Choose the highlight to which you’d like to add the Story, OR…
  5. Create a new highlight with the name.

How to Add Links to Instagram Stories

To add Swipe-Up links to Instagram Stories, you need to either have 10,000 followers or have a verified account. This helps you to drive your followers directly to land on your service or product page which increases the chances of making a purchase.

How to add a Swipe-Up link on Instagram Stories

  1. Start creating your Story following the steps above.
  2. Once the photo or video is ready to go, tap the link icon at the top of your screen.
  3. Paste your link.
  4. Tap Done or the green check (depending on your type of phone).

Like all other good marketing strategies, your Instagram Stories should include a clear call to action. Swipe up is the best CTA button, but you should use it wisely.

How to use Instagram Stories Shopping

If you’re an eCommerce website owner, you must set up an Instagram shopping account. After a setup just uses the shopping sticker to make your Stories shoppable.

  1. Create your Story as usual.
  2. Now tap the sticker icon at the top of the screen.
  3. Tap the Product sticker.
  4. Choose the product from your catalog that you want to tag.
  5. Move and adjust the shopping sticker by dragging and tapping.
  6. Share your Story.
Instagram Shopping/Product Sticker

Instagram Content Strategy

  • 95 million people post the content in the heart of Instagram.
  • The content should be the foundation of your business strategy.
  • Your idea is to encourage potential visitors to do business with you by inspiring them through your content alone.
  • Images are sophisticated for any business.
  • While if it is an industrial process, add some working process that would be meticulous.
  • Position yourself as an expert in your field.
  • Use humor posts and quotes.
  • Uniquely show your product or services.
  • Show off your company photos and culture videos.
  • Use before and after photos.
  • Special event and promotion.
  • Follow all your competitors using a separate Instagram account.
  • Use your competitor’s hashtags for further research.

Building a recognizable brand for your business

  • The idea is to create your own visual identity that reflects your business. 
  • Your content should be of high quality and consistent.
  • Quality of imagery is paramount.
  • Avoid dark or blurry pictures.
  • Make sure your photos are crisp well.
  • Try sticking with one style of photography.
  • Use the same fonts.
  • Apply an appropriate filter to your photos.
  • These all make the people easier to recognize your business time.

Analyze the Performance By Using Instagram Insights

One of the biggest advantages of an Instagram business account is that it gives you access to analytics for free.

  • Go to the profile followed by the hamburger menu, then tap on the insights.
  • Now you can see the activity tab and it contains two sections.
  • The interaction section will cover the actions people have taken when they engage with your account.
  • The discovery tab uses two indicators.
  • It essentially measures how many people see your content.
  • These are very useful numbers for instance if many people see your content but have very few interactions with it probably means you most likely need to improve the quality.
  • The content tab will give you insight into all the content you have posted on your feed.
  • It is split between posts and stories and any promotional activity may have you run by which we judge the performance of any posts.
  • It describes any information regarding your business.
  • Lastly, the audience tab where it gathers all information like how many more followers you’ve gained, gen display of audience, etc.
  • These are all the analytics that shows your performance.

Also, ReadTop 7 Social Media Management Tools For Business in 2021

If you’re a social media manager or business owner, planning for a social media marketing strategy for your business for 2021, give a top priority for Instagram. Execute the above ideas on how to use Instagram stories for business profiles and increase your stories views and mainly covert as leads.

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In late 2018, Instagram introduced a new feature called “Music Sticker” to their users in limited countries and not available for everyone. Later this photo and video sharing social media application expanded the feature in 2019 in India with a bunch of new soundtracks, including Hindi, Punjabi, Tamil, and Bollywood. Now, after three years of wait, users in UAE, Saudi Arabia, Middle East, and North African regions can get the Instagram music sticker feature. So that now globally all Instagram users can add music to their Instagram and Facebook Stories easily. You can even add music directly from other apps like Spotify, Shazam, and SoundCloud.

Instagram Stickers feature may be unavailable in Japan and for countries located in Europe.

Most Instagram users take advantage of the Stories feature, which allows you to post photos and videos with various instagram stickers such as gifs, location, emojis, poll, Question and Answer sticker, and even music added in. If you are wondering how to use this music lyrics feature on Instagram, then here’s a simple and quick step-by-step guide on how to do that.

How to Add Music On Instagram Story

  • Open the Instagram app on your Android or iOS device.
  • Swipe left from your feed’s home screen to access the Stories feature. Alternatively, you can also tap the plus “+” sign on your profile picture in the top-left corner to create a new Story.
  • Now, you need to capture an image or shoot a video using an inbuilt Instagram camera app or pick from your gallery.
  • Add the filters, text, and everything you want to add to your story.
  • Now Swipe Up and choose the Music sticker
  • Once selected the sticker, it loads and shows a complete music library with two categories such as, ‘For You’ and ‘Browse’.
  • You can either search for a particular song in the search tab or browse for songs based on Genre, Mood, and Theme.
  • Once you have selected your favorite song, select the part of the song you want to add to your story.
  • You can add up to 5 – 15 seconds of music to your Instagram Story.
  • If lyrics are available for the chosen song, you can customize its appearance in six different ways. If lyrics are not available, you can customize the appearance in two ways like a small text box with the song name and cover art of the album.
  • Now tap “Done” when finished. You can drag the song icon wherever on the screen and resize the icon with your fingers to make it larger or smaller. 
  • Then finally post your Story as you normally would.

The above how to add music to Instagram story steps working fine for both android and iOS Insta app. 

How to Add Spotify Music to Instagram Story

  • Open the Spotify app on your iOS or Android device, and choose the music you want to add to your Instagram Story.
  • After opening the song, click on Settings -> ellipsis icon(three dotted icon) -> Share.
  • In the “Share” menu, select “Instagram Stories.” 
  • Now a pop-up will ask your permission to open the Instagram app.
  • Click on Your Story or Send to -> Your story to post the song as your story.
  • Story viewers can also listen to the song on Spotify by selecting the Play on Spotify link.
add spotify music on instagram story

How to Add Soundcloud Music to Instagram Story

  • Open the SoundCloud app on your android or iOS device.
  • Now search for the song that you want to share on the story and tap the ellipsis icon.
  • Then, Select Share to Instagram Stories.
  • Soundcloud app will redirect to the Instagram app automatically upload the selected song or album. 
  • Click on Your Story or Send to -> Your story to post your story. 
  • Once your story is posted on Instagram, a link will appear at the top of the Story that says “Play on SoundCloud.” Anyone who views your Story can click this link and play the music.

You can also add shazam app music on Instagram story by following the above steps that we explained on Spotify and SoundCloud add music in an Instagram story.

How to Add Music to Instagram Story with Lyrics

Instagram music feature allows users to show this music on your IG story in six different ways. If you want to put your story along with lyrics, follow the below simple steps.

  • Open Instagram App
  • Swipe left and add a photo or video that you need to post on the story.
  • Swipe up and select the music sticker.
  • Now select the song which has the lyrics option.
  • You’ll have four different lyric-formatting options to choose from by tapping any of the available “A” icons.
  • Add that music to your story with lyrics in your post.

Users can also add music to Instagram story without lyrics by simply selecting the cover photo of the song.

Instagram Music Story Not Available Region

While uploading a story with a music sticker, if you receive any pop-up notification like Instagram music not available in my region, it is simply because the platform is yet to get the music license and legal procedures for your region.

As per the latest Instagram update, this music story sticker is available for everyone except japan and European region countries.

If you still want to know how to add music in your Instagram story, then use VPN to access this feature. Follow the below steps on how to download and use a VPN to fix the ‘Instagram Music Isn’t Available in Your Region’ error

  • Open the Google Play or App Store on your device and search for a free VPN app.
  • Install the VPN app on your phone.
  • Open the app and connect to a server of the US, UK, Australia, India, Canada, or any other country where Instagram music is available.
  • Now uninstall your Instagram app and install it again.
  • Now open the Instagram app again with the VPN enabled.
  • That’s it! You can now listen to Instagram music in other users’ stories and add it to your own stories regardless of your actual location.

Note: As per experts’ suggestion, don’t try this method because it has some privacy and data security issues.

Why is My Instagram Music Story Not Working

Instagram music sticker feature not working issue occurred is very rare. To fix this Instagram story not working error, follow the simple solution.

  • Update the latest version of the Instagram app in Google play store or App store.
  • Uninstall and Reinstall the app.
  • Try by Switching the personal account or creator account on your current profile.
  • Use VPN to access Instagram music.
  • Contact the Instagram support team, if you need more guidance.

Same as music sticker, various other sticker options will help to increase more IG story views for public profiles of individual and business accounts. I hope this article will be very useful for you if you’re new to Instagram and music sticker features.

Instagram Story Features

The Story feature was initially added on Snapchat and later Instagram and other social media platform apps such as Facebook, Whatsapp, Youtube and all other sites copied and implemented. This story feature was quickly accepted by the users and social media marketers to boost their marketing and to engage existing followers by doing certain activities. Over 1 Billion Instagram users create and post stories daily and around 70% of US businesses use the story option to boost Instagram account and get more views on your stories. Instagram Stories is a powerful feature to improve your social media marketing business as well as personal branding.

Do you consistently post stories on Instagram and would you like to get more views on your Instagram Stories? Then, this blog will give you some tips and tricks to get more views on your Instagram Stories.

Top 5 tips to increase views on Instagram Stories

  1. Post different types of creative content
  2. Post Stories Regularly
  3. Make Polls or Ask Questions to Interact with Followers
  4. Use Stickers to Engage Followers
  5. Try Instagram Story Ads

Creative Story Content

If you want to know which is the Best Instagram Story Content for your page, then you have to check Instagram Insights. There you will get an idea to choose what content your followers liked most. This Insights option is only available for Instagram Business Profile.

To get loyal followers, you have to make your content unique and creative. While making content for Instagram stories, change the dimensions and the story should be attractive and thoughtful too.

Post Stories Consistently

How often are you posting to your Instagram Stories? Your answer is less than three per day, then you’re limiting your IG Stories ability to reach its audience. You are limited to posting up to 100 Stories in 24 hours so you need to bear this in mind. But Instagram marketing experts suggest to posting at least 7 to 10 stories per day. The most recent posted stories are appearing on first that is closest to your Instagram profile logo.

What Should you post on Instagram Story

You can post anything into your stories: photos, videos, and boomerangs. 

  • Photo, Video, and Boomerang are the three major options available for IG Stories. You can select either one or combine them if you want to post via Stories.
  • The second option is to share your regular posts via Stories. You can choose your best photos and videos on your feed and share that as a “post to stories” option.

Posting at peak times of user activity will also give a big increase in views on your IG stories. Peak times varies based on audience & location.

Make Poll or Ask Question to Interact with Followers

Have you ever wonder what your followers think of your posts? Well, ask them. Ask Questions and Make Poll features are the best options to engage and interact with your followers. You can ask questions about your content or general things like what do you like, what is your favorite holiday spot, what makes you happy and more. To reach and get more engagement, you can ask questions that make sense and conversational one.

In Make Poll option, you can create polls like Yes or No questions, This or That questions. For example, post any two-color clothes and ask your followers to pick which one is nice.

These features not only increase user engagement & retention for your IG Stories; it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.

Use Stickers to engage with your followers

With IG stories, you can add stickers like polls, questions, emoji sliders, and other stickers to boost interaction with followers. 

Create games with IG Stories: There are a lot of games you can play with your audience via Instagram Stories by using widgets and visuals posts. They’re a lot of fun and, most importantly, engaging.

Countdown Sticker: It is a very useful feature when you announce a product launch, a new service, or a major sale. This feature can be used during contests as well to remind your audience how much time they have left to enter.

Emoji Slider: This is also one of the best options that you can use to maximize your audience interaction. You can ask any questions and use this slider to receive a quick, visual response from your followers.

Location Tags: This location tag will help you to mention current location address that helps to find a new audience and also targeting the right people for your business aspects. People from a specific location will search that specific location by tag to see what other people or business posts. 

Hashtags: Hashtags are a very important feature that can increase your story views, brand’s exposure and help you reach more people. Hashtags are only available as stickers or as texts placed over the image itself. 

Instagram Highlights: This feature was launched to showcase your best Instagram Stories in the “Highlights” section. Here, you can save any story that you want to keep permanently so your audience can go watch it any time they want. As you may already know, Stories disappear 24 hours after they’ve been posted. With Highlights, you can save them for as long as you want, thus transforming them from volatile into permanent content.

Create Group and share stories: Another easy and effective way to reach more views of your Instagram story is via DM groups. Yes, you can create groups based on interest and share via the “direct message” option. 

superzoom feature: This is yet another feature available on Instagram Stories, it makes your story creative around a single image.

Want to how to use the superzoom feature?

Open your Instagram account and create a new IG Story. Swipe left for more options and cycle through them until you get to the superzoom feature. Press the camera button and start shooting.

Create IG Stories Ads

There are over 15 million business accounts on Instagram, in that over two million users using IG advertising. If you have a budget for these kinds of expenditures, you should also become an advertiser on Instagram.

IG Ads can help you reach new audiences and collect fans and followers faster and more efficiently than if you were to do it via regular posts. All you need is a budget and, of course, a clear vision for the designs, a clear message, and attractive CTAs.

I hope these tips will surely help you to get more views on Instagram and also reach the target audience. Here we share some of the best strategies to use to increase your Instagram audience with Stories, to find new and improved ways to use this feature and boost your views.