Instagram Story Features
The Story feature was initially added on Snapchat and later Instagram and other social media platform apps such as Facebook, Whatsapp, Youtube, and all other sites copied and implemented. This story feature was quickly accepted by the users and social media marketers to boost their marketing and engage existing followers by doing certain activities. Over 1 Billion Instagram users create and post stories daily and around 70% of US businesses use the story option to boost their Instagram account and get more views on their stories. Instagram Stories is a powerful feature to improve your social media marketing business as well as personal branding.
Do you consistently post stories on Instagram and would you like to get more views on your Instagram Stories? Then, this blog will give you some tips and tricks to get more views on your Instagram Stories.
Top 5 tips to increase views on Instagram Stories
- Post different types of creative content
- Post Stories Regularly
- Make Polls or Ask Questions to Interact with Followers
- Use Stickers to Engage Followers
- Try Instagram Story Ads
Creative Story Content
If you want to know which is the Best Instagram Story Content for your page, then you have to check Instagram Insights. There you will get an idea to choose what content your followers like most. This Insights option is only available for Instagram Business Profile.
To get loyal followers, you have to make your content unique and creative. While making content for Instagram stories, change the dimensions and the story should be attractive and thoughtful too.
Post Stories Consistently
How often are you posting to your Instagram Stories? If your answer is less than three per day, then you’re limiting your IG Stories’ ability to reach its audience. You are limited to posting up to 100 Stories in 24 hours so you need to bear this in mind. But Instagram marketing experts suggest posting at least 7 to 10 stories per day. The most recent posted stories are appearing on the first that is closest to your Instagram profile logo.
What Should you post on Instagram Story
You can post anything into your stories: photos, videos, and boomerangs.
- Photo, Video, and Boomerang are the three major options available for IG Stories. You can select either one or combine them if you want to post via Stories.
- The second option is to share your regular posts via Stories. You can choose your best photos and videos on your feed and share that as a “post to stories” option.
Posting at peak times of user activity will also give a big increase in views on your IG stories. Peak times vary based on audience & location.
Make Poll or Ask Question to Interact with Followers
Have you ever wondered what your followers think of your posts? Well, ask them. Ask Questions and Make Poll features are the best options to engage and interact with your followers. You can ask questions about your content or general things like what you like, what is your favorite holiday spot, what makes you happy, and more. To reach and get more engagement, you can ask questions that make sense and conversational.
In the Make Poll option, you can create polls like Yes or No questions, This or That questions. For example, post any two-color clothes and ask your followers to pick which one is nice.
These features not only increase user engagement & retention for your IG Stories; it also gives you a platform to collect valuable data about your audience to build the most efficient & profitable marketing machine.
Use Stickers to engage with your followers
With IG stories, you can add stickers like polls, questions, emoji sliders, and other stickers to boost interaction with followers.
Create games with IG Stories: There are a lot of games you can play with your audience via Instagram Stories by using widgets and visual posts. They’re a lot of fun and, most importantly, engaging.
Countdown Sticker: It is a very useful feature when you announce a product launch, a new service, or a major sale. This feature can be used during contests as well to remind your audience how much time they have left to enter.
Emoji Slider: This is also one of the best options that you can use to maximize your audience interaction. You can ask any questions and use this slider to receive a quick, visual response from your followers.
Location Tags: This location tag will help you to mention the current location address that helps to find a new audience and also target the right people for your business aspects. People from a specific location will search that specific location by tag to see what other people or business posts.
Hashtags: Hashtags are a very important feature that can increase your story views, brand’s exposure and help you reach more people. Hashtags are only available as stickers or as texts placed over the image itself.
Instagram Highlights: This feature was launched to showcase your best Instagram Stories in the “Highlights” section. Here, you can save any story that you want to keep permanently so your audience can go watch it any time they want. As you may already know, Stories disappear 24 hours after they’ve been posted. With Highlights, you can save them for as long as you want, thus transforming them from volatile into permanent content.
Create Group and share stories: Another easy and effective way to reach more views of your Instagram story is via DM groups. Yes, you can create groups based on interest and share via the “direct message” option.
superzoom feature: This is yet another feature available on Instagram Stories, it makes your story creative around a single image.
Want to how to use the superzoom feature?
Open your Instagram account and create a new IG Story. Swipe left for more options and cycle through them until you get to the superzoom feature. Press the camera button and start shooting.
Create IG Stories Ads
There are over 15 million business accounts on Instagram, in over two million users use IG advertising. If you have a budget for these kinds of expenditures, you should also become an advertiser on Instagram.
IG Ads can help you reach new audiences and collect fans and followers faster and more efficiently than if you were to do it via regular posts. All you need is a budget and, of course, a clear vision for the designs, a clear message, and attractive CTAs.
I hope these tips will surely help you to get more views on Instagram and also reach the target audience. Here we share some of the best strategies to use to increase your Instagram audience with Stories, to find new and improved ways to use this feature and boost your views.