There is a dramatic change and evolution in Instagram and its features over the past few years. In the past, it was so simple to get a wider audience on Instagram, all you needed to post good content and you could reach a vast audience. But now there has held strong competition on this platform and if you truly want to stand out your content must be unique enough. Furthermore, if you want to stand out, you must have an eye on the new features and you would have to develop their complete knowledge so that you can use them in the best way possible.
The Instagram algorithm is an automated checklist that evaluates your content based on likes, comments, and views it gets. This information helps the Instagram algorithm decide whether it should keep your posts in feeds or remove them from there. Now the question that arises in everyone’s mind that what type of content helps to increase engagement as there are plenty of features so which one will be more suitable for us? Yes, this is a very confusing thing, you have to figure out what is best for you and your brand and then get stick to it. Get the maximum raise engagement rates with buy Instagram followers.
In this blog, we are going to share the methods to drive more engagement using the Instagram Carousel feature. It is no doubt a very useful feature but still, it is underused so you can take advantage of it and drive engagement by utilizing this feature properly.
What is Instagram Carousel?
Instagram has recently launched this feature; it enables you to add multiple contents including pictures and videos in one post. The other best thing about this feature is you can schedule the carousel Instagram post and it will be posted automatically. You don’t need to set any reminders for this task to be done. There are a series of advantages you get when you decide to use the carousel feature to perform your postings. The most important of them are given below:
- Carousel post drives engagement which is 2.37% higher than any other feature of Instagram.
- Carousel post was nominated as the best-performing post of the year
- Only ¼ part of the creators are using this feature
- This type of post was twice saved by people as compared to any other post on Instagram.
These are the reasons, why it is utilized by brands on Instagram to drive high engagement.
Instagram Carousels Post Requirements
- Number of cards: 2 (minimum) to 10 (maximum)
- Carousel Ratio: 1:1
- File type: jpg or png (image) or .mp4 or .mov (video – recommended, much more acceptable)
- Maximum video file size: 4GB
- Video Duration: 60 seconds maximum
- Recommended image resolution: at least 1080 x 1080
- Text limit: Two rows of text will be displayed
- Headline: One row of text will display
Instagram Carousels Post Sizes
- Portrait – 1080 x 1350 pixels
- Square – 1080 x 1080 pixels
- Landscape – 1080 x 566 pixels
- Aspect ratio – landscape (1.91:1), square (1:1), vertical (4:5)
How Do Carousel Instagram Posts Raise Engagement?
Create eye-catching Images
The images and especially the first slide of your post are of extreme importance. It is the only thing that decides whether the user is going to read it further or not. So, it must be captivating enough so that it can grab the attention of the audience and make them slide through and read more about your post.
It is similar to the concept that believes the profile picture of your Instagram account should be captivating enough to stop the visitor on your profile and make them open it.
Before and after content
Instagram Carousels posts are the best way to show before and after content. You should utilize the power of this feature creatively to show the whole progression of a process. Transformation videos on Instagram are content that is highly appreciated and liked by people. People on Instagram just love transformation and carousel video posts are an effective way to show the transformations.
For example, if you are going to share a transformation video of a hair. First, you will make a video showing the actual hairs without any process done to them. Then you will show the progression of the haircut process and at last, you will share the final look after the haircut is done.
It is the best way to show the continuity of a process in a very interesting way. To drive high engagement, it is no doubt the best way to get people more attracted to your content.
Display product details
This is another very effective way to drive engagement on your Instagram account. If you are a brand that is looking to promote its products using Insta carousel posts, you can do it brilliantly. By using this feature, you can efficiently show the details about your product, and also you can educate people about their usage. It is estimated fact that about 81% of shoppers use Instagram to buy things so they can follow the given tips to get the maximum benefits of this:
- Organize product launch
- Display your high-value products
- Focus on the products that are relevant to trending topics.
All these given tips will not only drive the higher engagement of your brand but will surely improve and enhance your conversion rate.
Engage your followers by sharing lists
It is also a very effective way to drive engagement using this technique. Your content must be concise and contains lists because it is estimated that 36% of readers on Instagram prefer to read list-based content. So, it will help you a lot in getting the attention of more and more people.
Following are some examples given for the carousel lists.
- Create a checklist
- A report of high-performing post
- Your Bucket lists
- Some awesome industry-related tips
- A list containing facts or stats
The research has shown that the companies that share research and infographics are likely to get higher engagement rates as compared to other types of content.
Share step-by-step processes
A carousel post is a brilliant way to show a progression of a process. It may be a tutorial or any other step-by-step guide. To make it more understandable just keep all the important aspects individually in slides. Keep the content encouraging enough so that the reader keeps on sliding it till the end.
Upload seamless photos
It is not necessary that all of your carousel slides must have separate photos, you only need to be a little more creative to make the visitor stop at your posts. Instead of uploading the whole picture in one slide, it sometimes looks more artistic to break them into several parts and post each of the parts individually in slides. This makes the visitor keep on swiping until they have seen the whole big picture. This idea brilliantly works for:
- Panoramic photos
- Huge landscape images
- Huge images where you want to show the full image
Share roundup content
If you have a collection of products or anything similar that you would like to share with your audience. You can do it without taking up so much space on your profile. Carousels are the best way to post content that is intended to take up more space. You can take an idea from the given examples:
- You can upload user-generated content
- You can share industry-related quotes
- You can upload a product for a specific purpose.
- You can share the images while educating people about the usage of a product
- You can share the collection and variation of products adequately without taking multiple posts again and again.
So, after reading the above-given techniques, you can clearly say that it is possible to drive higher engagement while using this amazing feature of Instagram. There is no doubt that these posts are loved so much by the users. If you didn’t have any idea about their importance before, now after reading this blog you are well aware of their importance. It not only engages your followers but also helps you build a deeper and stronger relationship with them and this eventually leads you toward high conversion rates as well. You only know the perfect way to use them for your brand and product.
I hope you find it helpful. We will love to hear from you. If you have any queries related to this topic do tell me in the comments below.