What is Pinterest?
Pinterest is a social media network for sharing and discovering new interests by posting or pinning videos or images to their own or other’s board, which is termed as a collection of pins generally with a common theme. Most of the people use Pinterest for searching quotes, recipe ideas, DIY hacks, makeup, dressing styles and decor inspiration in the format of images or videos. If you click that the image, it will redirects you to the related web pages to know more information. Hence Pinterest is one of the best platforms to drive more traffic on your website.
Pinterest Statistics 2019
- As of December 2019, Pinterest have 300 million monthly users.
- Pinterest is the second most used social media profile in the US and Europe.
- US Pinterest users are aged between 30 and 49 and seven out of ten Pinterest users are female.
- Pinterest users spent an average of 14 minutes on this platform.
- 28% of marketers preferred Pinterest to promote their products.
- 8 out of10 users bought products based on their brands’ content on Pinterest.
Pinterest Account Creation
To setup a pinterest personal account, you have to sign up on pinterest.com to get complete access to their features. There is 3 sign up options are available, the first option is by using your Facebook account details, second is using your Twitter account information to sign up or you can use your email address and create your Pinterest account.
Pinterest will send you a confirmation mail to your email inbox, just click that confirmation link and activate Pinterest account rather than using facebook account or twitter account. You can choose your Pinterest username as your wish and that should up to 5 characters and any special characters.
Pinterest is all about finding new ideas and inspiration on the topics based on your interest. That’s why Pinterest has created three feeds (Home, Explore, Following) that you can use to browse Pins and find the inspiration you’re looking for!
Managing your Pinterest Account With Facebook or Twitter
If you are not interested in create a Pinterest profile through email, you can able to login with your facebook or twitter account which includes your same username and password.
One of the main advantages of using your Facebook or Twitter, you can easily be able to connect with friends on twitter and facebook in Pinterest also if they have an account on Pinterest.
The username you choose for a Pinterest account will act as a unique URL for your Pinterest profile page. Pinterest will check your username whether it is already taken or not and let you know. You can also make further changes by going into your account settings and you can have a new one. If you have any queries regarding username and password you can get help from the Pinterest help section, there you will get a simple, Frequently Asked Questions(FAQ) for further proceedings and editing procedures.
Pinterest Business Profile Creation
You can directly create a Pinterest business account through this link pinterest.com/business/create. Pinterest personal account users can also change their profile as a business account. You’ll need to fill out all the information about your business such as name, location, website address, category and logo.
Once you have completed these steps, you will now able to see all business features like Pinterest Analytics and Pinterest Ads!
Browsing on Pinterest
Pinterest is also one of the search engines for images. Browsing pictures on Pinterest is open to everyone. But only those who have an account can post pictures and comment on pictures.
On Pinterest, boards are the areas where you can save and share the content you “pin.” You can have one board or several collections of boards to organize and categorize your Pins so your followers can easily search, find and follow the boards that interest them.
So if you’re a Social Media Marketing agency, you might set up a board for general social media images, one for your products or services, one for social media news updates and more for anything else that strikes your fancy.
To set up your board first go to your profile and you’ll see a link to create a Board. From there, you’ll need to choose a name for your board and also add a description of that board into a category. Choosing an appropriate category and adding a description with relevant keywords, can help to get found by other interested pinners in the same category.
Congratulations! Now you have completed the Pinterest business account set up and start driving traffic your website.