In today’s omnichannel world of texts, chats, and posts consumers want to interact with businesses the same way they connect with their family and friends. They used various messaging apps like WhatsApp, LINE, WeChat, Telegram, and Facebook messenger are preferred communication channels today.
WhatsApp is a well known go-to messaging app for over 1.6 billion users around the globe. It’s a simple, fast and convenient way to connect your family and friends through chat, create group share photos and videos, make free video calls, audio calls, send and receive documents, and engage in private, secure conversations anytime. WhatsApp is the world’s most popular messaging platform with users in over 180 countries and over 60 billion messages every day exchanged.
After many discussions, WhatsApp officially added a new business app in Jan 2018 which is called WhatsApp Business account.
What is WhatsApp Business Account
WhatsApp Business is a free app available on Android and iPhone that builds for small business owners who can efficiently contact their customers and help you to grow your business. With WhatsApp Business account, companies can send appointment reminders, verification codes, order notifications, shipping alerts, product/service demo videos, boarding passes, and 2-way customer surveys and support messages. These data are secured by the end-to-end encryption that makes WhatsApp so trusted.
Who Use WhatsApp Business Account
WhatsApp Business profile is purely meant for businesses. It has been designed and consists of various features and will only be used by business owners. In simply, the customer will use the regular WhatsApp app and the business owner or manager uses the WhatsApp Business app.
WhatsApp Business Account contains below details
- Your business name and description.
- Business email address.
- Link to your website.
- Store or office address.
Difference Between Normal Whatsapp Vs Whatsapp Business Vs Whatsapp Business API
WhatsApp – This normal version app is for only private communication purposes. The WhatsApp terms of use exclude commercial use and also GDPR and data protection are not guaranteed here.
WhatsApp for Business – It is free and specially designed for small business companies. This version app is used to create quality text modules, showing working hours, create a catalog to showcase your products and services and you can also apply for verified WhatsApp account.
WhatsApp Business API – this enterprise version is specially designed for medium and large companies. Unlike other versions, this is not free of charge and to get access you need from “WhatsApp Business Solution Providers” like MessengerPeople. WhatsApp Business API allows developers to reach more people in any parts of the world and develop more effective customer engagements. It offers a professional and data protection compliant solution.
How to Verify WhatsApp Business Number
Follow the below steps and get a verified WhatsApp business number
Step 1: Select your country code in the box on the left (it will automatically be filled based on your location)
Step 2: Enter your valid business phone number on the right to get a verification code.
Step 3: Tap next to receive a verification code on the message. You can also tap on Call me an option to receive the code via phone call.
Step 4: Enter the 6-digit verification code you receive via SMS or phone call.
How to Get (Green Tick) Official Business Verification Account
WhatsApp does not easily provide a green batch verified official account until you’re a big brand and authentic user who own this account. The official name of the business is visible even if the user hasn’t saved the business to their mobile contact. To get a verified official WhatsApp account you have to meet the below eligibility criteria.
Eligibility Criteria for Getting WhatsApp Green Badge
- You Must be a business
- You must be using WhatsApp Approved Business Account
- You must enable 2 Step Authentication
- Your Facebook Business Manager should be verified by Facebook
Note – Very few businesses will be official business accounts and as per sources Fortune 500 companies will only eligible to get a green batch verification account.
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