If you want to be successful in career or business you should be maintaining an online presence on LinkedIn and other social media networks. This platform is not only an effective way to connect business professionals on your niche industry but it also can be the top job searching website for all career needs. The Professional LinkedIn profile is equivalent to the home page of your website. By optimizing and regularly updating your profile and LinkedIn business page will give more visibility and sometimes it gives good career opportunity and business leads.
Why LinkedIn Profile is Important?
Many hiring experts said LinkedIn profile more than just your resume. By simply signing a LinkedIn account is not the right way to build connections and applying for jobs. According to the Harvard hiring expert, to set up a basic LinkedIn profile we must have a professional headline and about section that is also called “LinkedIn Profile Summary.”
You can’t build a great building on a weak foundation, same as LinkedIn profile also. So here we list out some of the most important checklists to ensure your profile is updated and the best version of your personal or business brand, the products/service you offer.
Professional LinkedIn Profile Checklist 2020
- Professional Profile Photo and Background
- Email and Phone Number
- Vanity URL
- Website or Social Media Profile links
- Personal Details
- Work Experience
- Skills and Endorsements
- Certifications, course details
- Project details
- Honors, Awards, & Publications
- Volunteering & Causes
- Join Groups
- Status Update
- Make it on All-star profile
Your headline is the first thing that recruiter or someone who is going to give a connection request. So make it a memorable one and include expertise area, skill, talents, or keywords like work industry position. This headline area is consisting of a maximum of 120 characters and you may get some extra characters in LinkedIn mobile app version.
Profile Photo and Background image
Upload a professional-looking headshot high-quality photo on your profile. Studies show profiles with photos are 7x more likely to be viewed by others. Make your LinkedIn profile photo size as 400x400pixels and background image as 1584 x 396.
Email & Phone Number
Add your active email address and phone number that is associated with your LinkedIn profile. So that recruiters/business professionals will contact you they need any requirements from you. You can set who can see your email and phone number on your account that receives InMail and updates from LinkedIn.
You can set LinkedIn vanity URL as per your wish that gives more professional when you include it on your resume, business card, or email signature. To find your LinkedIn profile URL, Click the Me icon at the top of your LinkedIn homepage and Click View profile (www.linkedin.com/in/yourname).
To change your username go to your profile page, click Edit public profile & URL on the right rail. Below that section click->Edit URL in the right rail, and find your public profile URL.
Website & Social Media Links
If you have a personal or business website and social media accounts, update that into the contact info section.
Add your date of birth, marital status, and current location details for look like complete profile. It’s an optional choice for all LinkedIn users.
Consider this section as an answer to “introduce about yourself.” The summary should consist of your expertise area and skills. You can also add your leadership quality, personality, values, long term goals, and outside interests. Add keywords or some key search phrases that hiring persons majorly used. Start the summary paragraph by using “I”, “My” or “Me”. Finally, close with a clear call-to-action, so that recruiters or business professional knows the best way to contact you.
Include all your professional work history details with designation and years that should be the same as your resume. Use targeted keywords and include specific information about what you’ve done in your previous positions that led to measurable results. (Don’t lie about titles or duties; you’ll likely to caught by your office old colleagues and it will be embarrassing.)
Include all your education details with institution name, year of study, and marks (optional). This would be in reverse chronological order. If you are a recent graduate, include committees and groups that you were active in school and college.
Skills and Endorsements
List all the skills that you knew and areas of expertise that are most important to your profession. You can add up to 50 skills in LinkedIn Skills & Endorsements section that will help others to understand your strengths and match for the right opportunities. You can also endorse the skills of your connections.
Ask for recommendations from your colleagues, managers, clients, or even professors who know your work and good things to say about you.
Courses & Certifications
List all your certifications, course details, (if you have done any) and online test scores with a validity date and organizer details. This section is very useful for both college students and working professionals. It will increase the number of times people view your profile.
This section is very useful for college students who can add their mini projects, final year projects, and internship projects (if any) to add in this section.
Honors, Awards, and Publications
Showcase your awards, honors, patent rights, and your publications with some description. It’s not a mandatory section so leave it as blank if don’t have any.
Volunteering & Causes
This won’t directly impact your professional skills and experience. It’s just to know how you give your support to others apart from work. If you’re a volunteer in any non-profit organization, do mention here. Many LinkedIn influencers and experts suggest to don’t add religious and political activities.
There are lots of general and your industry related groups are in Linkedin, you can simply search and give request to that group. This will help you strengthen profiles, gain knowledge, and get more connections with people who share common skills, experiences in your industry. You can answer questions, sharing interesting article links, and engaging in conversation with other like-minded professionals.
LinkedIn Status Update
Regularly update your status so that your profile will get visibility and engagement in your network. A status update could include a share an article, sharing any interesting, useful industry-based image and videos, publish an article (LinkedIn Pulse) and create polls and more.
Make All-Star LinkedIn Profile
To get a LinkedIn all profile you need to complete all the below-listed sections.
- Profile Picture
- Work Experience
- Skills (Minimum 3)
- Industry & Location
- 50+ Connections
Make your profile as viewable to everyone and be active on LinkedIn. For job seekers, this is the best platform to connect with HR’s and even Director of the company directly and make your profile as open to new opportunities. Hope this checklist will help you to create a perfect and professional LinkedIn profile easily.